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DNA of a Rule Breaker | Cindy Whitehead | TEDxRaleigh


good morning

good morning I’m Cindy and I am a rule-breaker so I

I’m Cindy and I am a rule-breaker so I

I’m Cindy and I am a rule-breaker so I don’t know that it is in this sense of

don’t know that it is in this sense of

don’t know that it is in this sense of the word that came to mind for each of

the word that came to mind for each of

the word that came to mind for each of you I don’t know what did you think

you I don’t know what did you think

you I don’t know what did you think about when I said that about breaking

about when I said that about breaking

about when I said that about breaking rules did you think about maybe your

rules did you think about maybe your

rules did you think about maybe your significant other who never goes the

significant other who never goes the

significant other who never goes the speed limit maybe the guy who you just

speed limit maybe the guy who you just

speed limit maybe the guy who you just read about who robbed a bank or you may

read about who robbed a bank or you may

read about who robbed a bank or you may have thought about that kid in high

have thought about that kid in high

have thought about that kid in high school who spent most of their time in

school who spent most of their time in

school who spent most of their time in detention your smiling that was you

detention your smiling that was you

detention your smiling that was you right I get it so experience has taught

right I get it so experience has taught

right I get it so experience has taught me that there are two different kinds of

me that there are two different kinds of

me that there are two different kinds of rule breakers there are those who break

rule breakers there are those who break

rule breakers there are those who break the rules for personal gain and then

the rules for personal gain and then

the rules for personal gain and then there are those who break the rule to

there are those who break the rule to

there are those who break the rule to change the game and I want to focus on

change the game and I want to focus on

change the game and I want to focus on the ladder today because I have two

the ladder today because I have two

the ladder today because I have two particular thoughts about that kind of

particular thoughts about that kind of

particular thoughts about that kind of rule breaker first I think that

rule breaker first I think that

rule breaker first I think that transformational rule breakers are

transformational rule breakers are

transformational rule breakers are fueled by one thing and one thing alone

fueled by one thing and one thing alone

fueled by one thing and one thing alone and that’s empathy

and that’s empathy

and that’s empathy I think they break the rules to make it

I think they break the rules to make it

I think they break the rules to make it better to make it better for other

better to make it better for other

better to make it better for other people to make it better in society or

people to make it better in society or

people to make it better in society or in the world and I think in particular

in the world and I think in particular

in the world and I think in particular that empathy is the DNA of a female rule

that empathy is the DNA of a female rule

that empathy is the DNA of a female rule breaker so what are rules when you think

breaker so what are rules when you think

breaker so what are rules when you think about that rules are those things that

about that rules are those things that

about that rules are those things that keep law and order that I mentioned

keep law and order that I mentioned

keep law and order that I mentioned earlier those things that we’re very

earlier those things that we’re very

earlier those things that we’re very clear about or there are those rules

clear about or there are those rules

clear about or there are those rules that are what I’ll call the unspoken

that are what I’ll call the unspoken

that are what I’ll call the unspoken rules the truths that the way we do

rules the truths that the way we do

rules the truths that the way we do things in society and I would tell you

things in society and I would tell you

things in society and I would tell you that I think women are bound by more of

that I think women are bound by more of

that I think women are bound by more of those rules so before you guys and all

those rules so before you guys and all

those rules so before you guys and all the guys in the audience get mad at me

the guys in the audience get mad at me

the guys in the audience get mad at me for sure men do wonderful and Noble

for sure men do wonderful and Noble

for sure men do wonderful and Noble things every single day fueled by

things every single day fueled by

things every single day fueled by empathy but I would ask you to challenge

empathy but I would ask you to challenge

empathy but I would ask you to challenge yourself is it not true that more men

yourself is it not true that more men

yourself is it not true that more men break the rules on the basis of status

break the rules on the basis of status

break the rules on the basis of status power or entitlement and when you watch

power or entitlement and when you watch

power or entitlement and when you watch women who break the rules did they not

women who break the rules did they not

women who break the rules did they not do it for greater good they’re bound by

do it for greater good they’re bound by

do it for greater good they’re bound by more of those boxes and I would argue

more of those boxes and I would argue

more of those boxes and I would argue they have to be really pissed to go out

they have to be really pissed to go out

they have to be really pissed to go out there and do something about it so let’s

there and do something about it so let’s

there and do something about it so let’s take

take

take as a case in point my study up till now

as a case in point my study up till now

as a case in point my study up till now in my professional career I’m probably

in my professional career I’m probably

in my professional career I’m probably best known for breaking through with the

best known for breaking through with the

best known for breaking through with the first ever drug for sexual desire in

first ever drug for sexual desire in

first ever drug for sexual desire in women what the media called Female

women what the media called Female

women what the media called Female Viagra so we broke through with this

Viagra so we broke through with this

Viagra so we broke through with this drug it was a huge news story across the

drug it was a huge news story across the

drug it was a huge news story across the world when we did it and I will tell you

world when we did it and I will tell you

world when we did it and I will tell you I absolutely did not do it to create the

I absolutely did not do it to create the

I absolutely did not do it to create the next blockbuster drug that was not my

next blockbuster drug that was not my

next blockbuster drug that was not my ambition nor was it to have a wonderful

ambition nor was it to have a wonderful

ambition nor was it to have a wonderful sketch on Jimmy Kimmel in which he

sketch on Jimmy Kimmel in which he

sketch on Jimmy Kimmel in which he called it Magic Mike in a bottle but I

called it Magic Mike in a bottle but I

called it Magic Mike in a bottle but I kind of did dig that sketch so that that

kind of did dig that sketch so that that

kind of did dig that sketch so that that is not why I did it I did it because I

is not why I did it I did it because I

is not why I did it I did it because I was in the field of sexual medicine for

was in the field of sexual medicine for

was in the field of sexual medicine for a long time I’m Irish I’m Catholic sexes

a long time I’m Irish I’m Catholic sexes

a long time I’m Irish I’m Catholic sexes of course my mom wishes I would stop

of course my mom wishes I would stop

of course my mom wishes I would stop saying that

saying that

saying that but here’s what I knew from the science

but here’s what I knew from the science

but here’s what I knew from the science already so I knew this we had already

already so I knew this we had already

already so I knew this we had already learned that for some women not all

learned that for some women not all

learned that for some women not all women but for some women about seven to

women but for some women about seven to

women but for some women about seven to ten percent so that’s a number of you

ten percent so that’s a number of you

ten percent so that’s a number of you already in the room here today the basis

already in the room here today the basis

already in the room here today the basis of the lack of interest in sex is

of the lack of interest in sex is

of the lack of interest in sex is biological so what you’re looking at

biological so what you’re looking at

biological so what you’re looking at right here on the screen on the left

right here on the screen on the left

right here on the screen on the left hand side is brain scan imaging of women

hand side is brain scan imaging of women

hand side is brain scan imaging of women who have normal desire they’re happy

who have normal desire they’re happy

who have normal desire they’re happy with it and what you see is their brain

with it and what you see is their brain

with it and what you see is their brain is lit up when they’re exposed to sexual

is lit up when they’re exposed to sexual

is lit up when they’re exposed to sexual cues what that is is your brain lighting

cues what that is is your brain lighting

cues what that is is your brain lighting up as it shuts down to go into the

up as it shuts down to go into the

up as it shuts down to go into the sexual experience look at the contrast

sexual experience look at the contrast

sexual experience look at the contrast on the right that’s the brain scan

on the right that’s the brain scan

on the right that’s the brain scan imaging of a woman with a medical

imaging of a woman with a medical

imaging of a woman with a medical condition called hypoactive sexual

condition called hypoactive sexual

condition called hypoactive sexual desire disorder or HSDD for short those

desire disorder or HSDD for short those

desire disorder or HSDD for short those are women who have no biological urge

are women who have no biological urge

are women who have no biological urge for sex they might have had it at one

for sex they might have had it at one

for sex they might have had it at one point but they lost it do you see the

point but they lost it do you see the

point but they lost it do you see the contrast of how their brain is not

contrast of how their brain is not

contrast of how their brain is not lighting up when they’re exposed to

lighting up when they’re exposed to

lighting up when they’re exposed to sexual cues it’s never quieting to go

sexual cues it’s never quieting to go

sexual cues it’s never quieting to go into sex

into sex

into sex we knew this we knew this from tons of

we knew this we knew this from tons of

we knew this we knew this from tons of different brain scan image studies over

different brain scan image studies over

different brain scan image studies over the course of time and yet there were 26

the course of time and yet there were 26

the course of time and yet there were 26 drugs for men and not a single one for

drugs for men and not a single one for

drugs for men and not a single one for women until 2015 and I knew that because

women until 2015 and I knew that because

women until 2015 and I knew that because one of those 26 drugs for men was mine

one of those 26 drugs for men was mine

one of those 26 drugs for men was mine it was Anna company that I founded and

it was Anna company that I founded and

it was Anna company that I founded and built so I was watching as the most

built so I was watching as the most

built so I was watching as the most exciting potential breakthrough for

exciting potential breakthrough for

exciting potential breakthrough for women

women

women coming along in 2010 and I started to

coming along in 2010 and I started to

coming along in 2010 and I started to think about what are the rules of sex as

think about what are the rules of sex as

think about what are the rules of sex as we know them and if a picture is worth a

we know them and if a picture is worth a

we know them and if a picture is worth a thousand words here are the rules of sex

thousand words here are the rules of sex

thousand words here are the rules of sex as we know it so basically we believe

as we know it so basically we believe

as we know it so basically we believe that men are as simple as an on/off

that men are as simple as an on/off

that men are as simple as an on/off switch and women oh they’re complicated

switch and women oh they’re complicated

switch and women oh they’re complicated what is the single best word to hold up

what is the single best word to hold up

what is the single best word to hold up progress it’s complicated and so these

progress it’s complicated and so these

progress it’s complicated and so these were the rules as we knew them but that

were the rules as we knew them but that

were the rules as we knew them but that didn’t make sense with what I just told

didn’t make sense with what I just told

didn’t make sense with what I just told you did it in fact it’s not so basic

you did it in fact it’s not so basic

you did it in fact it’s not so basic that all things for men in the bedroom

that all things for men in the bedroom

that all things for men in the bedroom are biological and all things for women

are biological and all things for women

are biological and all things for women are psychological and yet we were

are psychological and yet we were

are psychological and yet we were treating it that way so rewind back to

treating it that way so rewind back to

treating it that way so rewind back to 2010 I’m at the sexual medicine Society

2010 I’m at the sexual medicine Society

2010 I’m at the sexual medicine Society meeting you didn’t know there was one of

meeting you didn’t know there was one of

meeting you didn’t know there was one of those did you I’m a card-carrying member

those did you I’m a card-carrying member

those did you I’m a card-carrying member it makes me really popular at cocktail

it makes me really popular at cocktail

it makes me really popular at cocktail parties so I’m at the sexual medicine

parties so I’m at the sexual medicine

parties so I’m at the sexual medicine Society meeting in Miami and I’m being

Society meeting in Miami and I’m being

Society meeting in Miami and I’m being chased around by this fella

chased around by this fella

chased around by this fella his name is dr. Irwin Goldstein he is in

his name is dr. Irwin Goldstein he is in

his name is dr. Irwin Goldstein he is in fact the preeminent clinician in sexual

fact the preeminent clinician in sexual

fact the preeminent clinician in sexual medicine I would argue he’s pioneered

medicine I would argue he’s pioneered

medicine I would argue he’s pioneered the field

the field

the field he’s the modern-day masters in Johnson

he’s the modern-day masters in Johnson

he’s the modern-day masters in Johnson he got viagra approved for men then he

he got viagra approved for men then he

he got viagra approved for men then he switched and he’s done all his work

switched and he’s done all his work

switched and he’s done all his work really subsequent to them in women and

really subsequent to them in women and

really subsequent to them in women and so he’s chasing me around with his

so he’s chasing me around with his

so he’s chasing me around with his MacBook and he’s telling me Cindy Cindy

MacBook and he’s telling me Cindy Cindy

MacBook and he’s telling me Cindy Cindy you need to watch this when you have

you need to watch this when you have

you need to watch this when you have been in sexual medicine for some time

been in sexual medicine for some time

been in sexual medicine for some time you realize when one of those doctors is

you realize when one of those doctors is

you realize when one of those doctors is asking you to look at a video you look

asking you to look at a video you look

asking you to look at a video you look away so he chased me for quite some time

away so he chased me for quite some time

away so he chased me for quite some time and here’s why he was doing it so there

and here’s why he was doing it so there

and here’s why he was doing it so there was a drug on the horizon everybody was

was a drug on the horizon everybody was

was a drug on the horizon everybody was very excited about finally there was

very excited about finally there was

very excited about finally there was going to be one for women and yet they

going to be one for women and yet they

going to be one for women and yet they hit a roadblock with the FDA they hit

hit a roadblock with the FDA they hit

hit a roadblock with the FDA they hit more of a roadblock in the public

more of a roadblock in the public

more of a roadblock in the public conversation so they were gonna put it

conversation so they were gonna put it

conversation so they were gonna put it on the shelf so they were at the time in

on the shelf so they were at the time in

on the shelf so they were at the time in trials they went out to those women who

trials they went out to those women who

trials they went out to those women who were in trials and we’re gonna tell them

were in trials and we’re gonna tell them

were in trials and we’re gonna tell them give us the medicine back we’re walking

give us the medicine back we’re walking

give us the medicine back we’re walking away

away

away Irwin being the pioneer that he is

Irwin being the pioneer that he is

Irwin being the pioneer that he is decided to film those conversations with

decided to film those conversations with

decided to film those conversations with women so what he was chasing me around

women so what he was chasing me around

women so what he was chasing me around with was videos of women when he

with was videos of women when he

with was videos of women when he delivered the news that this medication

delivered the news that this medication

delivered the news that this medication that had meaningfully helped them was

that had meaningfully helped them was

that had meaningfully helped them was about to be taken back

about to be taken back

about to be taken back and I watched them as they did their

and I watched them as they did their

and I watched them as they did their hands like this as they cried and talked

hands like this as they cried and talked

hands like this as they cried and talked about what it would mean for their

about what it would mean for their

about what it would mean for their relationships and that was my moment in

relationships and that was my moment in

relationships and that was my moment in which I decided to sell off my easy and

which I decided to sell off my easy and

which I decided to sell off my easy and profitable business and then and take on

profitable business and then and take on

profitable business and then and take on this challenge with the FDA so I went

this challenge with the FDA so I went

this challenge with the FDA so I went out I got the drug from this company

out I got the drug from this company

out I got the drug from this company that was gonna put it on the shelf and

that was gonna put it on the shelf and

that was gonna put it on the shelf and we studied it in 11,000 women 11,000

we studied it in 11,000 women 11,000

we studied it in 11,000 women 11,000 women by context the average new drug

women by context the average new drug

women by context the average new drug approval is 760 patients we studied ours

approval is 760 patients we studied ours

approval is 760 patients we studied ours in 11,000 and we submitted it to the FDA

in 11,000 and we submitted it to the FDA

in 11,000 and we submitted it to the FDA we met all of our endpoints and they

we met all of our endpoints and they

we met all of our endpoints and they denied it so what do you do when they

denied it so what do you do when they

denied it so what do you do when they deny it well in our case we take out

deny it well in our case we take out

deny it well in our case we take out some pink boxing gloves and we take them

some pink boxing gloves and we take them

some pink boxing gloves and we take them on and the reason I did that was because

on and the reason I did that was because

on and the reason I did that was because of those women in the videos I made a

of those women in the videos I made a

of those women in the videos I made a decision to dispute the FDA it’s a path

decision to dispute the FDA it’s a path

decision to dispute the FDA it’s a path that’s available I like to call it the

that’s available I like to call it the

that’s available I like to call it the road less traveled and why did I do it I

road less traveled and why did I do it I

road less traveled and why did I do it I did it because I had 11,000 women worth

did it because I had 11,000 women worth

did it because I had 11,000 women worth of data that gave us the answer already

of data that gave us the answer already

of data that gave us the answer already but that wasn’t good enough right so I

but that wasn’t good enough right so I

but that wasn’t good enough right so I had to start thinking what was it in

had to start thinking what was it in

had to start thinking what was it in medicine everything comes down to a

medicine everything comes down to a

medicine everything comes down to a decision on benefit and risk right it

decision on benefit and risk right it

decision on benefit and risk right it sounds so objective doesn’t it that

sounds so objective doesn’t it that

sounds so objective doesn’t it that sounds so pristine and scientific and

sounds so pristine and scientific and

sounds so pristine and scientific and yet if you assign no value to the

yet if you assign no value to the

yet if you assign no value to the benefit of something then any risk would

benefit of something then any risk would

benefit of something then any risk would be too great and it was clear to me that

be too great and it was clear to me that

be too great and it was clear to me that that was what was going on here that

that was what was going on here that

that was what was going on here that there was a lack of empathy for what

there was a lack of empathy for what

there was a lack of empathy for what these women were going through and I’ll

these women were going through and I’ll

these women were going through and I’ll tell you I think benefit is in the eye

tell you I think benefit is in the eye

tell you I think benefit is in the eye of the beholder in the hardest days in

of the beholder in the hardest days in

of the beholder in the hardest days in those days of dispute women wrote me

those days of dispute women wrote me

those days of dispute women wrote me every single day I’ll show you just the

every single day I’ll show you just the

every single day I’ll show you just the letter here on the left a woman from

letter here on the left a woman from

letter here on the left a woman from Texas who wrote to me and basically said

Texas who wrote to me and basically said

Texas who wrote to me and basically said you know I’m I my marriage is in trouble

you know I’m I my marriage is in trouble

you know I’m I my marriage is in trouble in essence she said you know I’ve lost

in essence she said you know I’ve lost

in essence she said you know I’ve lost all interest in sex we have sex when my

all interest in sex we have sex when my

all interest in sex we have sex when my husband can’t take it anymore but I’m

husband can’t take it anymore but I’m

husband can’t take it anymore but I’m waiting every day for him to ask me for

waiting every day for him to ask me for

waiting every day for him to ask me for a divorce and if you go to the bottom of

a divorce and if you go to the bottom of

a divorce and if you go to the bottom of her ladder what does she say she says

her ladder what does she say she says

her ladder what does she say she says thank you for telling me it’s not my

thank you for telling me it’s not my

thank you for telling me it’s not my fault thank you for not telling me it’s

fault thank you for not telling me it’s

fault thank you for not telling me it’s all in my head and mostly thank you for

all in my head and mostly thank you for

all in my head and mostly thank you for telling me that I’m not alone I just

telling me that I’m not alone I just

telling me that I’m not alone I just listened to women

listened to women

listened to women and when I listen to them I thought so

and when I listen to them I thought so

and when I listen to them I thought so too should our government should our

too should our government should our

too should our government should our clinicians and we should look at it

clinicians and we should look at it

clinicians and we should look at it through that lens as we made that value

through that lens as we made that value

through that lens as we made that value judgment so when I started asking some

judgment so when I started asking some

judgment so when I started asking some critical questions all of a sudden here

critical questions all of a sudden here

critical questions all of a sudden here we were right here in Raleigh nobody

we were right here in Raleigh nobody

we were right here in Raleigh nobody knew who sprout pharmaceuticals were

knew who sprout pharmaceuticals were

knew who sprout pharmaceuticals were Nightline shows up and then people start

Nightline shows up and then people start

Nightline shows up and then people start going up the elevator and going I know

going up the elevator and going I know

going up the elevator and going I know what you do on the tenth floor now so

what you do on the tenth floor now so

what you do on the tenth floor now so when that happened a public conversation

when that happened a public conversation

when that happened a public conversation started and some of the leading women’s

started and some of the leading women’s

started and some of the leading women’s health women’s rights advocates got on a

health women’s rights advocates got on a

health women’s rights advocates got on a bus they went to the FDA in DC and they

bus they went to the FDA in DC and they

bus they went to the FDA in DC and they had they asked some critical questions

had they asked some critical questions

had they asked some critical questions women started to speak out to women

women started to speak out to women

women started to speak out to women opened the doors of their bedroom and

opened the doors of their bedroom and

opened the doors of their bedroom and shared really their most intimate story

shared really their most intimate story

shared really their most intimate story in order to make change for everybody

in order to make change for everybody

in order to make change for everybody and so too did a pop culture

and so too did a pop culture

and so too did a pop culture conversation start reporters started

conversation start reporters started

conversation start reporters started calling and it was interesting I see and

calling and it was interesting I see and

calling and it was interesting I see and think of one story in particular in

think of one story in particular in

think of one story in particular in which a reporter called me and she said

which a reporter called me and she said

which a reporter called me and she said she’d read about one of the women who’d

she’d read about one of the women who’d

she’d read about one of the women who’d been in the clinical trials and said

been in the clinical trials and said

been in the clinical trials and said that she was a responder not all women

that she was a responder not all women

that she was a responder not all women respond to this drug but she had been a

respond to this drug but she had been a

respond to this drug but she had been a responder and she started meeting her

responder and she started meeting her

responder and she started meeting her husband at the door when he got home at

husband at the door when he got home at

husband at the door when he got home at night and it had really made such a

night and it had really made such a

night and it had really made such a difference in their life and so she

difference in their life and so she

difference in their life and so she reads the story the reporter calls me

reads the story the reporter calls me

reads the story the reporter calls me she goes listen Cindy I’m 38 years old I

she goes listen Cindy I’m 38 years old I

she goes listen Cindy I’m 38 years old I have a toddler sometimes my husband

have a toddler sometimes my husband

have a toddler sometimes my husband wants to have sex I want to have a

wants to have sex I want to have a

wants to have sex I want to have a burrito which I appreciate it I like I

burrito which I appreciate it I like I

burrito which I appreciate it I like I liked her for that and she said who are

liked her for that and she said who are

liked her for that and she said who are these women who want to have sex all the

these women who want to have sex all the

these women who want to have sex all the time

time

time she had rules her rules were her own

she had rules her rules were her own

she had rules her rules were her own rules for sex and I said to her I want

rules for sex and I said to her I want

rules for sex and I said to her I want you to consider that you’re putting that

you to consider that you’re putting that

you to consider that you’re putting that on these women your normal is their

on these women your normal is their

on these women your normal is their normal and yet for these women it would

normal and yet for these women it would

normal and yet for these women it would be a luxury to say honey not tonight

be a luxury to say honey not tonight

be a luxury to say honey not tonight they’ve completely lost their biological

they’ve completely lost their biological

they’ve completely lost their biological drives so I thought okay she’s kind of

drives so I thought okay she’s kind of

drives so I thought okay she’s kind of staying with me and I said let me let me

staying with me and I said let me let me

staying with me and I said let me let me ask you this question do you have any

ask you this question do you have any

ask you this question do you have any girlfriends who are on antidepressants I

girlfriends who are on antidepressants I

girlfriends who are on antidepressants I knew what her answer was gonna be she

knew what her answer was gonna be she

knew what her answer was gonna be she said yes and I said do you ever turn to

said yes and I said do you ever turn to

said yes and I said do you ever turn to them and say hey suck it up life’s hard

them and say hey suck it up life’s hard

them and say hey suck it up life’s hard she said no absolutely not I said well

she said no absolutely not I said well

she said no absolutely not I said well why don’t you say it and she said well I

why don’t you say it and she said well I

why don’t you say it and she said well I don’t say it because we know that it’s a

don’t say it because we know that it’s a

don’t say it because we know that it’s a medical condition and she’s tell

medical condition and she’s tell

medical condition and she’s tell ‘my brain chemical imbalance she’s going

‘my brain chemical imbalance she’s going

‘my brain chemical imbalance she’s going down that i said exactly that’s exactly

down that i said exactly that’s exactly

down that i said exactly that’s exactly what it is for these women it’s a brain

what it is for these women it’s a brain

what it is for these women it’s a brain chemical imbalance and yet you’re saying

chemical imbalance and yet you’re saying

chemical imbalance and yet you’re saying to them suck it up and so she said gosh

to them suck it up and so she said gosh

to them suck it up and so she said gosh i kind of feel like an asshole I said

i kind of feel like an asshole I said

i kind of feel like an asshole I said great will you write that in the story

great will you write that in the story

great will you write that in the story and she said she said not a chance but I

and she said she said not a chance but I

and she said she said not a chance but I will link to all the brain scan studies

will link to all the brain scan studies

will link to all the brain scan studies and so it started to change and

and so it started to change and

and so it started to change and ultimately empathy came into the picture

ultimately empathy came into the picture

ultimately empathy came into the picture and we didn’t make a value judgment on

and we didn’t make a value judgment on

and we didn’t make a value judgment on the benefit of treating it and whether

the benefit of treating it and whether

the benefit of treating it and whether or not they deserve for us to hand it

or not they deserve for us to hand it

or not they deserve for us to hand it over to make the choice for themselves

over to make the choice for themselves

over to make the choice for themselves on whether or not they wanted to deal

on whether or not they wanted to deal

on whether or not they wanted to deal with the risk to change things so

with the risk to change things so

with the risk to change things so empathy in my mind is what ultimately

empathy in my mind is what ultimately

empathy in my mind is what ultimately changed the game we got the drug

changed the game we got the drug

changed the game we got the drug approved I turned around sold the

approved I turned around sold the

approved I turned around sold the company in order for it to be globalized

company in order for it to be globalized

company in order for it to be globalized to women across the world and be broadly

to women across the world and be broadly

to women across the world and be broadly affordably accessible to them but it was

affordably accessible to them but it was

affordably accessible to them but it was quite a moment science actually won the

quite a moment science actually won the

quite a moment science actually won the data had always been there

data had always been there

data had always been there what hadn’t been there I think was our

what hadn’t been there I think was our

what hadn’t been there I think was our appreciation if you will of what they

appreciation if you will of what they

appreciation if you will of what they were going through so that we would open

were going through so that we would open

were going through so that we would open our mind to the science and that taught

our mind to the science and that taught

our mind to the science and that taught me that empathy really does inform data

me that empathy really does inform data

me that empathy really does inform data differently and as we look forward to a

differently and as we look forward to a

differently and as we look forward to a future in which everything is going to

future in which everything is going to

future in which everything is going to ones and zeros everything is code

ones and zeros everything is code

ones and zeros everything is code everything is data everything is machine

everything is data everything is machine

everything is data everything is machine learning

learning

learning it’s VR it’s a are all of those things I

it’s VR it’s a are all of those things I

it’s VR it’s a are all of those things I think the distinction of success the

think the distinction of success the

think the distinction of success the distinction of leadership will in fact

distinction of leadership will in fact

distinction of leadership will in fact be empathy it will be more important

be empathy it will be more important

be empathy it will be more important than ever for us to look at spreadsheets

than ever for us to look at spreadsheets

than ever for us to look at spreadsheets and data through the lens of somebody

and data through the lens of somebody

and data through the lens of somebody else’s eyes to walk a mile in their

else’s eyes to walk a mile in their

else’s eyes to walk a mile in their shoes and I think if I look at that from

shoes and I think if I look at that from

shoes and I think if I look at that from a leadership position and look out into

a leadership position and look out into

a leadership position and look out into the world it is why I believe that the

the world it is why I believe that the

the world it is why I believe that the world ultimately should be painted pink

world ultimately should be painted pink

world ultimately should be painted pink with female leadership because empathy

with female leadership because empathy

with female leadership because empathy is the DNA of a female rule breaker

is the DNA of a female rule breaker

is the DNA of a female rule breaker thank you

thank you

thank you [Applause]

”

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