[Music] [Applause]
on the morning of the 9th of November
on the morning of the 9th of November last year as it became increasingly
last year as it became increasingly
last year as it became increasingly clear that Donald Trump was about to
clear that Donald Trump was about to
clear that Donald Trump was about to become the 45th President of the United
become the 45th President of the United
become the 45th President of the United States the media and the political
States the media and the political
States the media and the political establishment desperately began
establishment desperately began
establishment desperately began searching for an explanation now it
searching for an explanation now it
searching for an explanation now it wasn’t just an explanation of how he’d
wasn’t just an explanation of how he’d
wasn’t just an explanation of how he’d come to win it was also how no one had
come to win it was also how no one had
come to win it was also how no one had really seen it coming I’m on the main
really seen it coming I’m on the main
really seen it coming I’m on the main explanation as they focused on was the
explanation as they focused on was the
explanation as they focused on was the rise of fake news people had seen it
rise of fake news people had seen it
rise of fake news people had seen it happening before the election and
happening before the election and
happening before the election and afterwards they suddenly thought was
afterwards they suddenly thought was
afterwards they suddenly thought was this the thing that swung it was this
this the thing that swung it was this
this the thing that swung it was this the thing that we didn’t see now I think
the thing that we didn’t see now I think
the thing that we didn’t see now I think actually a lot of this may be overblown
actually a lot of this may be overblown
actually a lot of this may be overblown in a presidential election the margins
in a presidential election the margins
in a presidential election the margins are small but we have very little
are small but we have very little
are small but we have very little evidence to suggest that it actually
evidence to suggest that it actually
evidence to suggest that it actually changed that many votes however the
changed that many votes however the
changed that many votes however the actual discussion and debate about fake
actual discussion and debate about fake
actual discussion and debate about fake news has opened up a problem that people
news has opened up a problem that people
news has opened up a problem that people have been ignoring for years and this is
have been ignoring for years and this is
have been ignoring for years and this is a fundamental change in the power
a fundamental change in the power
a fundamental change in the power dynamics of our information ecosystem
dynamics of our information ecosystem
dynamics of our information ecosystem now so look at this change it’s really
now so look at this change it’s really
now so look at this change it’s really useful to go back and examine how the
useful to go back and examine how the
useful to go back and examine how the modern media had an era of dominance
modern media had an era of dominance
modern media had an era of dominance before the Internet and the major
before the Internet and the major
before the Internet and the major technological innovation that allowed
technological innovation that allowed
technological innovation that allowed that was the Gutenberg press this was
that was the Gutenberg press this was
that was the Gutenberg press this was the first time that you could produce
the first time that you could produce
the first time that you could produce information for a huge numbers of people
information for a huge numbers of people
information for a huge numbers of people from one central location it’s changed
from one central location it’s changed
from one central location it’s changed over time with radio with TV in scale
over time with radio with TV in scale
over time with radio with TV in scale and scope and style but the fundamental
and scope and style but the fundamental
and scope and style but the fundamental principle remained intact
principle remained intact
principle remained intact it was the control of a printing press
it was the control of a printing press
it was the control of a printing press the access to a TV station having access
the access to a TV station having access
the access to a TV station having access to a radio tower that enabled you to
to a radio tower that enabled you to
to a radio tower that enabled you to reach huge nuns of people and tell them
reach huge nuns of people and tell them
reach huge nuns of people and tell them what was going on and no doubt the state
what was going on and no doubt the state
what was going on and no doubt the state of the world and these ways of broadcast
of the world and these ways of broadcast
of the world and these ways of broadcast the information were controlled by a
the information were controlled by a
the information were controlled by a small number of people often from
small number of people often from
small number of people often from similar backgrounds with shared views of
similar backgrounds with shared views of
similar backgrounds with shared views of the world and often associating with
the world and often associating with
the world and often associating with each other and those people were of
each other and those people were of
each other and those people were of course journalists people like him
course journalists people like him
course journalists people like him although I’m jealous that’s what we look
although I’m jealous that’s what we look
although I’m jealous that’s what we look like
like
like now if you ask most journalists why
now if you ask most journalists why
now if you ask most journalists why people believe them throughout most
people believe them throughout most
people believe them throughout most modern era and why people should still
modern era and why people should still
modern era and why people should still believe them then or me talk about
believe them then or me talk about
believe them then or me talk about ethics and skills they’ll talk about
ethics and skills they’ll talk about
ethics and skills they’ll talk about things like double sourcing rigorous
things like double sourcing rigorous
things like double sourcing rigorous fact-checking maybe a degree of
fact-checking maybe a degree of
fact-checking maybe a degree of neutrality in balance and those things
neutrality in balance and those things
neutrality in balance and those things are all great they’ve kept most
are all great they’ve kept most
are all great they’ve kept most journalists in check and they’ve also
journalists in check and they’ve also
journalists in check and they’ve also helped sometimes hold power to account
helped sometimes hold power to account
helped sometimes hold power to account inform the public and really importantly
inform the public and really importantly
inform the public and really importantly create consensus consensus around which
create consensus consensus around which
create consensus consensus around which people can actually make decisions
people can actually make decisions
people can actually make decisions around which we can run our democracy
around which we can run our democracy
around which we can run our democracy about which we can use to ensure society
about which we can use to ensure society
about which we can use to ensure society doesn’t get worse and hopefully improve
doesn’t get worse and hopefully improve
doesn’t get worse and hopefully improve it but no matter how good all those
it but no matter how good all those
it but no matter how good all those things are they’re not actually the
things are they’re not actually the
things are they’re not actually the reason journalists believed the main
reason journalists believed the main
reason journalists believed the main reason Jonas had believed is because
reason Jonas had believed is because
reason Jonas had believed is because they had access to those broadcast those
they had access to those broadcast those
they had access to those broadcast those broadcast tools so a radio station a TV
broadcast tools so a radio station a TV
broadcast tools so a radio station a TV station a printing press so what’s
station a printing press so what’s
station a printing press so what’s changed well this guy mainly this was
changed well this guy mainly this was
changed well this guy mainly this was taken in 1985 about a month before I was
taken in 1985 about a month before I was
taken in 1985 about a month before I was born and I was even til four years later
born and I was even til four years later
born and I was even til four years later that he invented the web not the Weber’s
that he invented the web not the Weber’s
that he invented the web not the Weber’s obviously change the world in a huge
obviously change the world in a huge
obviously change the world in a huge number of ways it’s upended all the
number of ways it’s upended all the
number of ways it’s upended all the different kind of technological skills
different kind of technological skills
different kind of technological skills we need it’s changed businesses and
we need it’s changed businesses and
we need it’s changed businesses and particularly it’s changed the power
particularly it’s changed the power
particularly it’s changed the power dynamic of our information ecosystem
dynamic of our information ecosystem
dynamic of our information ecosystem anyone can talk to anyone in Iraq a
anyone can talk to anyone in Iraq a
anyone can talk to anyone in Iraq a broadcast to anyone at virtually no cost
broadcast to anyone at virtually no cost
broadcast to anyone at virtually no cost and when it was being built there was a
and when it was being built there was a
and when it was being built there was a huge amount of optimism about what it
huge amount of optimism about what it
huge amount of optimism about what it would do for our democracy it would
would do for our democracy it would
would do for our democracy it would enable these conversations which would
enable these conversations which would
enable these conversations which would lead to better information sharing a
lead to better information sharing a
lead to better information sharing a better decision-making but inevitably
better decision-making but inevitably
better decision-making but inevitably with almost any technological innovation
with almost any technological innovation
with almost any technological innovation people have been misusing it now when we
people have been misusing it now when we
people have been misusing it now when we talk about fake news now we have them
talk about fake news now we have them
talk about fake news now we have them talk about the kind of articles designed
talk about the kind of articles designed
talk about the kind of articles designed to look like legitimate news sources
to look like legitimate news sources
to look like legitimate news sources created by Macedonian teenagers to gain
created by Macedonian teenagers to gain
created by Macedonian teenagers to gain ad dollars but actually it goes much
ad dollars but actually it goes much
ad dollars but actually it goes much broader there’s things like this so this
broader there’s things like this so this
broader there’s things like this so this is a Facebook post from a group called
is a Facebook post from a group called
is a Facebook post from a group called Britain first who have been around for
Britain first who have been around for
Britain first who have been around for quite a few years and a really good at
quite a few years and a really good at
quite a few years and a really good at using social media to spread what is
using social media to spread what is
using social media to spread what is effectively a racist message this is one
effectively a racist message this is one
effectively a racist message this is one trying to get people to share
trying to get people to share
trying to get people to share their fears that Nativity plays were
their fears that Nativity plays were
their fears that Nativity plays were under threat in UK schools Nativity
under threat in UK schools Nativity
under threat in UK schools Nativity place aren’t under threat in UK schools
place aren’t under threat in UK schools
place aren’t under threat in UK schools but it taps into something that makes
but it taps into something that makes
but it taps into something that makes people want to share it and that
people want to share it and that
people want to share it and that promotes a specific agenda mostly
promotes a specific agenda mostly
promotes a specific agenda mostly against immigrants and people of other
against immigrants and people of other
against immigrants and people of other religions here’s another example from
religions here’s another example from
religions here’s another example from Britain first because they’re
Britain first because they’re
Britain first because they’re particularly good at this this is one of
particularly good at this this is one of
particularly good at this this is one of their leaders and last year he tweeted a
their leaders and last year he tweeted a
their leaders and last year he tweeted a picture of a load of Muslim men
picture of a load of Muslim men
picture of a load of Muslim men celebrating a cricket win in Pakistan
celebrating a cricket win in Pakistan
celebrating a cricket win in Pakistan and as you can see he was thought he
and as you can see he was thought he
and as you can see he was thought he said he was talking about the Paris
said he was talking about the Paris
said he was talking about the Paris terror attacks but this isn’t just the
terror attacks but this isn’t just the
terror attacks but this isn’t just the right wing it’s also the left wing now
right wing it’s also the left wing now
right wing it’s also the left wing now does anyone recognize this put your
does anyone recognize this put your
does anyone recognize this put your hands up if you maybe you’ve seen it a
hands up if you maybe you’ve seen it a
hands up if you maybe you’ve seen it a few of you did any of you share it no I
few of you did any of you share it no I
few of you did any of you share it no I did I’m a journalist I should I should
did I’m a journalist I should I should
did I’m a journalist I should I should know better I should have checked it but
know better I should have checked it but
know better I should have checked it but I shared it because it appealed to the
I shared it because it appealed to the
I shared it because it appealed to the narrative that I had about Donald Trump
narrative that I had about Donald Trump
narrative that I had about Donald Trump and Republicans and the point here is
and Republicans and the point here is
and Republicans and the point here is that we’re now all operating on an a
that we’re now all operating on an a
that we’re now all operating on an a level playing field all the different
level playing field all the different
level playing field all the different sources of information no matter where
sources of information no matter where
sources of information no matter where they come from the matter who’s
they come from the matter who’s
they come from the matter who’s producing them are actually basically
producing them are actually basically
producing them are actually basically competing without any differentiation
competing without any differentiation
competing without any differentiation and the problem is that the public who
and the problem is that the public who
and the problem is that the public who have spent years getting used to having
have spent years getting used to having
have spent years getting used to having trusted sources of information really
trusted sources of information really
trusted sources of information really ill-equipped to navigate this situation
ill-equipped to navigate this situation
ill-equipped to navigate this situation and even worse the media are completely
and even worse the media are completely
and even worse the media are completely unprepared for the competition now as
unprepared for the competition now as
unprepared for the competition now as I’ve said this isn’t actually new this
I’ve said this isn’t actually new this
I’ve said this isn’t actually new this has been happening for years we’ve had
has been happening for years we’ve had
has been happening for years we’ve had Britain first you’ve had the web and
Britain first you’ve had the web and
Britain first you’ve had the web and lots of disinformation on there but
lots of disinformation on there but
lots of disinformation on there but Tom’s victory did two main things first
Tom’s victory did two main things first
Tom’s victory did two main things first it actually made the media wake up to
it actually made the media wake up to
it actually made the media wake up to this problem start discussing it but
this problem start discussing it but
this problem start discussing it but that led in turn to realisation among
that led in turn to realisation among
that led in turn to realisation among those who wanted to misuse the Internet
those who wanted to misuse the Internet
those who wanted to misuse the Internet but actually they could take advantage
but actually they could take advantage
but actually they could take advantage of it and of course we’re going to go
of it and of course we’re going to go
of it and of course we’re going to go back to this guy the speed with which
back to this guy the speed with which
back to this guy the speed with which everyone from the President to internet
everyone from the President to internet
everyone from the President to internet trolls and everyone in between that
trolls and everyone in between that
trolls and everyone in between that really underlines this problem the speed
really underlines this problem the speed
really underlines this problem the speed we actually used to fake news as a way
we actually used to fake news as a way
we actually used to fake news as a way to discredit people now clearly it’s
to discredit people now clearly it’s
to discredit people now clearly it’s opportunistic but it gets of that deeper
opportunistic but it gets of that deeper
opportunistic but it gets of that deeper realization that the authority that
realization that the authority that
realization that the authority that traditional media sources had doesn’t
traditional media sources had doesn’t
traditional media sources had doesn’t really exist on the internet anymore so
really exist on the internet anymore so
really exist on the internet anymore so when we now our about
when we now our about
when we now our about six months after Trump’s election well
six months after Trump’s election well
six months after Trump’s election well I’m going to use this guy I love a war
I’m going to use this guy I love a war
I’m going to use this guy I love a war analogy like pretty much most people in
analogy like pretty much most people in
analogy like pretty much most people in the media
the media
the media unfortunately this guy came up with the
unfortunately this guy came up with the
unfortunately this guy came up with the best term for this info wars this is
best term for this info wars this is
best term for this info wars this is Alex Jones he founded Infowars
Alex Jones he founded Infowars
Alex Jones he founded Infowars quite a few years ago and he’s one of
quite a few years ago and he’s one of
quite a few years ago and he’s one of many who really grasped this early on
many who really grasped this early on
many who really grasped this early on that they’re on a level playing field
that they’re on a level playing field
that they’re on a level playing field and it’s a war people using conventional
and it’s a war people using conventional
and it’s a war people using conventional weapons of rigor supporting and
weapons of rigor supporting and
weapons of rigor supporting and government press releases but others
government press releases but others
government press releases but others using weapons of mass deception fake
using weapons of mass deception fake
using weapons of mass deception fake news branding the press the opposition
news branding the press the opposition
news branding the press the opposition party and there’s no sort of Geneva
party and there’s no sort of Geneva
party and there’s no sort of Geneva Convention governing this stopping
Convention governing this stopping
Convention governing this stopping people from using the tools and and and
people from using the tools and and and
people from using the tools and and and this information that really do damage
this information that really do damage
this information that really do damage and because it’s taking place in our
and because it’s taking place in our
and because it’s taking place in our online spaces there are no civilians
online spaces there are no civilians
online spaces there are no civilians just people to be enlisted on one side
just people to be enlisted on one side
just people to be enlisted on one side or another no I will say it’s not just
or another no I will say it’s not just
or another no I will say it’s not just right-wing guys like Alex Jones doing
right-wing guys like Alex Jones doing
right-wing guys like Alex Jones doing this it is a left but I would argue the
this it is a left but I would argue the
this it is a left but I would argue the right-wing have been quicker to do it
right-wing have been quicker to do it
right-wing have been quicker to do it and also have done a bit more damage
and also have done a bit more damage
and also have done a bit more damage because there really aren’t casualties
because there really aren’t casualties
because there really aren’t casualties casualties like this guy this is Lenny
casualties like this guy this is Lenny
casualties like this guy this is Lenny Posner his son know he’s here pictured
Posner his son know he’s here pictured
Posner his son know he’s here pictured with was one of the many young children
with was one of the many young children
with was one of the many young children killed in the Sandy Hook massacre in
killed in the Sandy Hook massacre in
killed in the Sandy Hook massacre in 2012
2012
2012 now Bosna now gets regular death threats
now Bosna now gets regular death threats
now Bosna now gets regular death threats from people who are convinced that the
from people who are convinced that the
from people who are convinced that the Sandy Hook massacre was a fraud that it
Sandy Hook massacre was a fraud that it
Sandy Hook massacre was a fraud that it was a hoax it gets them regularly every
was a hoax it gets them regularly every
was a hoax it gets them regularly every week and he responds to them and you
week and he responds to them and you
week and he responds to them and you know tries to tell them that no it
know tries to tell them that no it
know tries to tell them that no it really happened he’s lost his son and
really happened he’s lost his son and
really happened he’s lost his son and he’s got this visceral experience that
he’s got this visceral experience that
he’s got this visceral experience that he knows it’s true but he’s been hounded
he knows it’s true but he’s been hounded
he knows it’s true but he’s been hounded wriggling and a thing about Lenny is
wriggling and a thing about Lenny is
wriggling and a thing about Lenny is before he started giving these death
before he started giving these death
before he started giving these death threats before these hoaxes has got in
threats before these hoaxes has got in
threats before these hoaxes has got in touch he is one of the people would have
touch he is one of the people would have
touch he is one of the people would have believed all the conspiracy theories he
believed all the conspiracy theories he
believed all the conspiracy theories he was a good he watched Alex Jones Alex
was a good he watched Alex Jones Alex
was a good he watched Alex Jones Alex Jones now promotes these conspiracy
Jones now promotes these conspiracy
Jones now promotes these conspiracy theories now this may sound like a
theories now this may sound like a
theories now this may sound like a lament for some golden age when people
lament for some golden age when people
lament for some golden age when people who look like this or all people who
who look like this or all people who
who look like this or all people who look like me got to tell you what the
look like me got to tell you what the
look like me got to tell you what the truth was
truth was
truth was got to tell you what information to
got to tell you what information to
got to tell you what information to trust but actually only MIT that era was
trust but actually only MIT that era was
trust but actually only MIT that era was fundamentally undemocratic and not only
fundamentally undemocratic and not only
fundamentally undemocratic and not only was it undemocratic
was it undemocratic
was it undemocratic but journalism in that monopolistic
but journalism in that monopolistic
but journalism in that monopolistic situation started to get lazy and an
situation started to get lazy and an
situation started to get lazy and an arguably arrogant and I’m going to give
arguably arrogant and I’m going to give
arguably arrogant and I’m going to give you some examples when you read an
you some examples when you read an
you some examples when you read an article and someone is quoted
article and someone is quoted
article and someone is quoted anonymously is it an anonymous source
anonymously is it an anonymous source
anonymously is it an anonymous source close to the company or close to the
close to the company or close to the
close to the company or close to the politician quite often every now and
politician quite often every now and
politician quite often every now and again that person will be the PR guy for
again that person will be the PR guy for
again that person will be the PR guy for that person for that company not always
that person for that company not always
that person for that company not always but but relatively regularly but do
but but relatively regularly but do
but but relatively regularly but do people know that do you know that when
people know that do you know that when
people know that do you know that when you’re reading an article another
you’re reading an article another
you’re reading an article another example Lobby journalists they’re the
example Lobby journalists they’re the
example Lobby journalists they’re the journalists who spend almost all the
journalists who spend almost all the
journalists who spend almost all the time in Parliament following MPs
time in Parliament following MPs
time in Parliament following MPs following speech is following votes now
following speech is following votes now
following speech is following votes now if someone gives a big speech at the end
if someone gives a big speech at the end
if someone gives a big speech at the end of it those journalists will often
of it those journalists will often
of it those journalists will often gather around and have a discussion
gather around and have a discussion
gather around and have a discussion what’s the best line what’s the most
what’s the best line what’s the most
what’s the best line what’s the most interesting angle and the result of this
interesting angle and the result of this
interesting angle and the result of this is that those journalists in some some
is that those journalists in some some
is that those journalists in some some instances will go back to their editors
instances will go back to their editors
instances will go back to their editors and they’ll say we think is this best
and they’ll say we think is this best
and they’ll say we think is this best line and you’ll see two newspapers who
line and you’ll see two newspapers who
line and you’ll see two newspapers who may be diametrically opposed in terms of
may be diametrically opposed in terms of
may be diametrically opposed in terms of politics come up with basically the same
politics come up with basically the same
politics come up with basically the same story with slight tweaks and even worse
story with slight tweaks and even worse
story with slight tweaks and even worse than that kind of arrogance is the fact
than that kind of arrogance is the fact
than that kind of arrogance is the fact that we’ve actually really failed to
that we’ve actually really failed to
that we’ve actually really failed to reflect the diversity of views and
reflect the diversity of views and
reflect the diversity of views and experiences that our audience have
experiences that our audience have
experiences that our audience have that’s to a large part because we come
that’s to a large part because we come
that’s to a large part because we come from a group of people who maybe not
from a group of people who maybe not
from a group of people who maybe not elite but we do have shared experiences
elite but we do have shared experiences
elite but we do have shared experiences the shared experiences of in the UK
the shared experiences of in the UK
the shared experiences of in the UK working in London of going to the same
working in London of going to the same
working in London of going to the same events and that is incredibly
events and that is incredibly
events and that is incredibly undemocratic
undemocratic
undemocratic in contrast the web is is in principle
in contrast the web is is in principle
in contrast the web is is in principle the most democratic thing that’s ever
the most democratic thing that’s ever
the most democratic thing that’s ever happened to human society the problem is
happened to human society the problem is
happened to human society the problem is that you’ve got bad actors taking
that you’ve got bad actors taking
that you’ve got bad actors taking advantage of the chaos bad actors like
advantage of the chaos bad actors like
advantage of the chaos bad actors like him again I just really love the photo
him again I just really love the photo
him again I just really love the photo it’s a bit distracting though so I’m
it’s a bit distracting though so I’m
it’s a bit distracting though so I’m just going to back to you a boring
just going to back to you a boring
just going to back to you a boring picture of a newsroom now you may
picture of a newsroom now you may
picture of a newsroom now you may realize when I’ve been talking about
realize when I’ve been talking about
realize when I’ve been talking about this change I haven’t been talking about
this change I haven’t been talking about
this change I haven’t been talking about the technology companies and in this
the technology companies and in this
the technology companies and in this debate the technology companies mainly
debate the technology companies mainly
debate the technology companies mainly Facebook and Google have taken all of
Facebook and Google have taken all of
Facebook and Google have taken all of the blame and absolutely they’re
the blame and absolutely they’re
the blame and absolutely they’re facilitating they’re accelerating this
facilitating they’re accelerating this
facilitating they’re accelerating this in many ways and they have a
in many ways and they have a
in many ways and they have a responsibility to act but I don’t think
responsibility to act but I don’t think
responsibility to act but I don’t think it’s enough to rely upon them to solve
it’s enough to rely upon them to solve
it’s enough to rely upon them to solve this problem
this problem
this problem it’s bigger than face
it’s bigger than face
it’s bigger than face working Google and I also did trust them
working Google and I also did trust them
working Google and I also did trust them to actually come up with the appropriate
to actually come up with the appropriate
to actually come up with the appropriate solution so what can we do well I
solution so what can we do well I
solution so what can we do well I believe that to actually change the
believe that to actually change the
believe that to actually change the situation and turn the web into a force
situation and turn the web into a force
situation and turn the web into a force for good in our information ecosystem we
for good in our information ecosystem we
for good in our information ecosystem we actually need a new partnership between
actually need a new partnership between
actually need a new partnership between the media and the audience now I’m going
the media and the audience now I’m going
the media and the audience now I’m going to start with with the media because
to start with with the media because
to start with with the media because that’s where I’m from
that’s where I’m from
that’s where I’m from and one of the good things about this
and one of the good things about this
and one of the good things about this debate about fake news is that we’ve
debate about fake news is that we’ve
debate about fake news is that we’ve actually got the situation where the
actually got the situation where the
actually got the situation where the people have been warning about these
people have been warning about these
people have been warning about these issues for a while of the guns being
issues for a while of the guns being
issues for a while of the guns being listened to and one of the my former
listened to and one of the my former
listened to and one of the my former colleagues of Guardian who is now a
colleagues of Guardian who is now a
colleagues of Guardian who is now a professor at Temple University in
professor at Temple University in
professor at Temple University in Philadelphia a man called Aaron Pihl
Philadelphia a man called Aaron Pihl
Philadelphia a man called Aaron Pihl Hoffer he came up with this as a
Hoffer he came up with this as a
Hoffer he came up with this as a question at a lot of practical solutions
question at a lot of practical solutions
question at a lot of practical solutions and the question was how do we optimize
and the question was how do we optimize
and the question was how do we optimize for trust and one of the practical
for trust and one of the practical
for trust and one of the practical solutions he came up with it is about
solutions he came up with it is about
solutions he came up with it is about advertising responsible advertising now
advertising responsible advertising now
advertising responsible advertising now this this is from CNN but you’ll see it
this this is from CNN but you’ll see it
this this is from CNN but you’ll see it on most websites right at the bottom and
on most websites right at the bottom and
on most websites right at the bottom and these were loaded sponsored ads that we
these were loaded sponsored ads that we
these were loaded sponsored ads that we get paid for now the money we get from
get paid for now the money we get from
get paid for now the money we get from these this funds journalism but if you
these this funds journalism but if you
these this funds journalism but if you look at these this is not responsible
look at these this is not responsible
look at these this is not responsible these are ads that are kind of often
these are ads that are kind of often
these are ads that are kind of often designed to look like news stories or
designed to look like news stories or
designed to look like news stories or links for instance to other publications
links for instance to other publications
links for instance to other publications that you know you probably wouldn’t ever
that you know you probably wouldn’t ever
that you know you probably wouldn’t ever tell your audience to read but we
tell your audience to read but we
tell your audience to read but we swallow this because we need the money
swallow this because we need the money
swallow this because we need the money yet we’re undermining the fundamental
yet we’re undermining the fundamental
yet we’re undermining the fundamental thing we need to build and that’s trust
thing we need to build and that’s trust
thing we need to build and that’s trust another of the suggestions is being much
another of the suggestions is being much
another of the suggestions is being much more explicit in explaining how we work
more explicit in explaining how we work
more explicit in explaining how we work journalists take for granted what we do
journalists take for granted what we do
journalists take for granted what we do a lot we kind of expect people to
a lot we kind of expect people to
a lot we kind of expect people to actually understand it without an
actually understand it without an
actually understand it without an explanation
explanation
explanation Suzanne example this is from The
Suzanne example this is from The
Suzanne example this is from The Guardian where I used to work these are
Guardian where I used to work these are
Guardian where I used to work these are two stories now one of these is an
two stories now one of these is an
two stories now one of these is an opinion story and one of these is a news
opinion story and one of these is a news
opinion story and one of these is a news story how do you know I know because
story how do you know I know because
story how do you know I know because they’re different colors but we sort of
they’re different colors but we sort of
they’re different colors but we sort of expect everyone else to just get that
expect everyone else to just get that
expect everyone else to just get that and this this really affected you can
and this this really affected you can
and this this really affected you can see this in the New York Times article
see this in the New York Times article
see this in the New York Times article recently where they hired an opinion
recently where they hired an opinion
recently where they hired an opinion writer who wrote that it was kind of
writer who wrote that it was kind of
writer who wrote that it was kind of okay to be a climate change denier and
okay to be a climate change denier and
okay to be a climate change denier and there was obviously lot of blowback and
there was obviously lot of blowback and
there was obviously lot of blowback and the response from the MIT was well this
the response from the MIT was well this
the response from the MIT was well this is an opinion piece you know we have to
is an opinion piece you know we have to
is an opinion piece you know we have to reflect a diverse range of opinions but
reflect a diverse range of opinions but
reflect a diverse range of opinions but the public don’t really get that you
the public don’t really get that you
the public don’t really get that you know explicitly
know explicitly
know explicitly explaining that all the time and so
explaining that all the time and so
explaining that all the time and so they’ve got lots of people unsubscribing
they’ve got lots of people unsubscribing
they’ve got lots of people unsubscribing it it really broke that trusted
it it really broke that trusted
it it really broke that trusted relationship partly because we weren’t
relationship partly because we weren’t
relationship partly because we weren’t expressing ourselves well enough and
expressing ourselves well enough and
expressing ourselves well enough and then possibly the most important thing
then possibly the most important thing
then possibly the most important thing this we need to talk to our audience and
this we need to talk to our audience and
this we need to talk to our audience and actually get engaged with you and so
actually get engaged with you and so
actually get engaged with you and so these are some examples so on the top
these are some examples so on the top
these are some examples so on the top your left you have CNN very simple
your left you have CNN very simple
your left you have CNN very simple project asking people to send in your
project asking people to send in your
project asking people to send in your reporting your pictures this is a way of
reporting your pictures this is a way of
reporting your pictures this is a way of actually building relationship then we
actually building relationship then we
actually building relationship then we have the Guardian at the bottom here and
have the Guardian at the bottom here and
have the Guardian at the bottom here and that’s is an example of one of the
that’s is an example of one of the
that’s is an example of one of the projects the Guardian is doing where
projects the Guardian is doing where
projects the Guardian is doing where they go out into the community and go
they go out into the community and go
they go out into the community and go and talk to Guardian readers about a
and talk to Guardian readers about a
and talk to Guardian readers about a specific issue they ask them what we
specific issue they ask them what we
specific issue they ask them what we should be covering who you should be
should be covering who you should be
should be covering who you should be talking to and generally could finally
talking to and generally could finally
talking to and generally could finally help them shape our coverage and then on
help them shape our coverage and then on
help them shape our coverage and then on that number
that number
that number you’re right you had the e correspondent
you’re right you had the e correspondent
you’re right you had the e correspondent these guys are our kind of hot stuff at
these guys are our kind of hot stuff at
these guys are our kind of hot stuff at the moment in the media because they’ve
the moment in the media because they’ve
the moment in the media because they’ve built a membership model for their
built a membership model for their
built a membership model for their journalism where their readers pay them
journalism where their readers pay them
journalism where their readers pay them but more importantly actually
but more importantly actually
but more importantly actually contributes to their journalism they’ve
contributes to their journalism they’ve
contributes to their journalism they’ve had some great scoops out of this and
had some great scoops out of this and
had some great scoops out of this and they also have an engaged audience who
they also have an engaged audience who
they also have an engaged audience who are always going to come back and keep
are always going to come back and keep
are always going to come back and keep helping them tweak things so that the
helping them tweak things so that the
helping them tweak things so that the trust is at the heart of what they do
trust is at the heart of what they do
trust is at the heart of what they do but as you may guess this is just one
but as you may guess this is just one
but as you may guess this is just one side of the equation and the other bit
side of the equation and the other bit
side of the equation and the other bit is you guys obviously we need your help
is you guys obviously we need your help
is you guys obviously we need your help the first one is really practical the
the first one is really practical the
the first one is really practical the first suggestion I have is a really
first suggestion I have is a really
first suggestion I have is a really practical idea here share responsibly
practical idea here share responsibly
practical idea here share responsibly it’s pretty simple if something really
it’s pretty simple if something really
it’s pretty simple if something really appeals to you it’s a great headline you
appeals to you it’s a great headline you
appeals to you it’s a great headline you really want to believe it check if it’s
really want to believe it check if it’s
really want to believe it check if it’s true before you share it it’s not hard
true before you share it it’s not hard
true before you share it it’s not hard another one though is actually challenge
another one though is actually challenge
another one though is actually challenge falsehoods you see bit on social media
falsehoods you see bit on social media
falsehoods you see bit on social media or in the pub if someone says or share
or in the pub if someone says or share
or in the pub if someone says or share something that you know is probably not
something that you know is probably not
something that you know is probably not true and you can prove it have that
true and you can prove it have that
true and you can prove it have that argument it may not be comfortable but
argument it may not be comfortable but
argument it may not be comfortable but it’s vital and then again just like the
it’s vital and then again just like the
it’s vital and then again just like the news organizations are trying to engage
news organizations are trying to engage
news organizations are trying to engage the public you need to engage back if we
the public you need to engage back if we
the public you need to engage back if we go out asking for input and we don’t
go out asking for input and we don’t
go out asking for input and we don’t receive anything we’re not going to
receive anything we’re not going to
receive anything we’re not going to change what we do and then one little
change what we do and then one little
change what we do and then one little selfish one also pay for the news you
selfish one also pay for the news you
selfish one also pay for the news you like because I need to pay my rent
like because I need to pay my rent
like because I need to pay my rent really badly now none of this is going
really badly now none of this is going
really badly now none of this is going to change the situation we’re in and put
to change the situation we’re in and put
to change the situation we’re in and put things back
things back
things back the way they were it won’t make the
the way they were it won’t make the
the way they were it won’t make the media the dominant force and information
media the dominant force and information
media the dominant force and information nothing that isn’t a massive restriction
nothing that isn’t a massive restriction
nothing that isn’t a massive restriction on freedom of expression actually would
on freedom of expression actually would
on freedom of expression actually would and it’s not going to make people stop
and it’s not going to make people stop
and it’s not going to make people stop believing falsehoods confirmation bias
believing falsehoods confirmation bias
believing falsehoods confirmation bias just natural human instincts makes
just natural human instincts makes
just natural human instincts makes people want to believe things and
people want to believe things and
people want to believe things and believe them but I do fundamentally
believe them but I do fundamentally
believe them but I do fundamentally believe that a cooperative relationship
believe that a cooperative relationship
believe that a cooperative relationship between the media and the public is the
between the media and the public is the
between the media and the public is the only way of creating a new strong
only way of creating a new strong
only way of creating a new strong information ecosystem that can resist
information ecosystem that can resist
information ecosystem that can resist the attempts to deceive miss inform and
the attempts to deceive miss inform and
the attempts to deceive miss inform and damage our democracy in our society
damage our democracy in our society
damage our democracy in our society thank you
thank you
thank you [Applause]
”
Be First to Comment