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The costs of complexity – Reinventing management | Julian Birkinshaw | TEDxLondonBusinessSchool


a couple of years ago I did a piece of

a couple of years ago I did a piece of consulting work for a large

consulting work for a large

consulting work for a large multinational company which will remain

multinational company which will remain

multinational company which will remain nameless I charge them five thousand

nameless I charge them five thousand

nameless I charge them five thousand pounds I sent off the invoice 30 days to

pounds I sent off the invoice 30 days to

pounds I sent off the invoice 30 days to be paid I received the money two years

be paid I received the money two years

be paid I received the money two years later for the first six months I didn’t

later for the first six months I didn’t

later for the first six months I didn’t even register that was a problem and

even register that was a problem and

even register that was a problem and then I realized that this was an unpaid

then I realized that this was an unpaid

then I realized that this was an unpaid invoice so I started chasing this

invoice so I started chasing this

invoice so I started chasing this company my wife helped me out she helped

company my wife helped me out she helped

company my wife helped me out she helped me to run the business

me to run the business

me to run the business we called call centers in India in

we called call centers in India in

we called call centers in India in Poland in Scotland various parts the

Poland in Scotland various parts the

Poland in Scotland various parts the accounts payable Department of this

accounts payable Department of this

accounts payable Department of this company London headquarters everybody

company London headquarters everybody

company London headquarters everybody was very polite I’m sorry we haven’t

was very polite I’m sorry we haven’t

was very polite I’m sorry we haven’t paid your invoice nobody questions for a

paid your invoice nobody questions for a

paid your invoice nobody questions for a second that this invoice needed to be

second that this invoice needed to be

second that this invoice needed to be paid they were all completely powerless

paid they were all completely powerless

paid they were all completely powerless to actually do anything about it there

to actually do anything about it there

to actually do anything about it there had been a glitch somehow and the

had been a glitch somehow and the

had been a glitch somehow and the invoice had fallen into her into a bit

invoice had fallen into her into a bit

invoice had fallen into her into a bit of a black hole and no one could

of a black hole and no one could

of a black hole and no one could retrieve it if I’d been doing the work

retrieve it if I’d been doing the work

retrieve it if I’d been doing the work for a small company the chief executive

for a small company the chief executive

for a small company the chief executive could have got out his checkbook in the

could have got out his checkbook in the

could have got out his checkbook in the old days I guess today he would probably

old days I guess today he would probably

old days I guess today he would probably get out his mobile phone and just

get out his mobile phone and just

get out his mobile phone and just transfer the money money immediately but

transfer the money money immediately but

transfer the money money immediately but because it was a big multinational

because it was a big multinational

because it was a big multinational nobody had the authority to actually

nobody had the authority to actually

nobody had the authority to actually make such an action did I get angry at

make such an action did I get angry at

make such an action did I get angry at this state of affairs no I became

this state of affairs no I became

this state of affairs no I became fascinated I became fascinated that this

fascinated I became fascinated that this

fascinated I became fascinated that this huge company with profits in the

huge company with profits in the

huge company with profits in the billions couldn’t pay a 5,000 pound

billions couldn’t pay a 5,000 pound

billions couldn’t pay a 5,000 pound invoice and the question I asked myself

invoice and the question I asked myself

invoice and the question I asked myself was who is accountable for this problem

was who is accountable for this problem

was who is accountable for this problem is it the person I did the original

is it the person I did the original

is it the person I did the original piece of work for he was deeply

piece of work for he was deeply

piece of work for he was deeply embarrassed he was apologetic but of

embarrassed he was apologetic but of

embarrassed he was apologetic but of course he was powerless to do anything

course he was powerless to do anything

course he was powerless to do anything about it and all he could do really was

about it and all he could do really was

about it and all he could do really was just to sort of tell me to speak to

just to sort of tell me to speak to

just to sort of tell me to speak to somebody else

somebody else

somebody else was it the Accounts Payable

was it the Accounts Payable

was it the Accounts Payable Department or process who were

Department or process who were

Department or process who were accountable yes at some level they were

accountable yes at some level they were

accountable yes at some level they were absolutely were that was why we were

absolutely were that was why we were

absolutely were that was why we were calling : in Scotland and India

calling : in Scotland and India

calling : in Scotland and India but we never found out who the

but we never found out who the

but we never found out who the individual who shall we say was

individual who shall we say was

individual who shall we say was responsible for that process what some

responsible for that process what some

responsible for that process what some of the people didn’t know others were

of the people didn’t know others were

of the people didn’t know others were probably deliberately keeping him or her

probably deliberately keeping him or her

probably deliberately keeping him or her out of out of our way as it were

out of out of our way as it were

out of out of our way as it were perhaps it’s the person right at the top

perhaps it’s the person right at the top

perhaps it’s the person right at the top the chief executive that she financial

the chief executive that she financial

the chief executive that she financial officer ultimately everything goes back

officer ultimately everything goes back

officer ultimately everything goes back to that individual but of course that

to that individual but of course that

to that individual but of course that person’s got rather bigger things to

person’s got rather bigger things to

person’s got rather bigger things to worry about than my 5,000 pound invoice

worry about than my 5,000 pound invoice

worry about than my 5,000 pound invoice so as I thought about the problem I

so as I thought about the problem I

so as I thought about the problem I realized that but they were all

realized that but they were all

realized that but they were all accountable but none of them were

accountable but none of them were

accountable but none of them were accountable none of them felt any

accountable none of them felt any

accountable none of them felt any accountability they had out sourced the

accountability they had out sourced the

accountability they had out sourced the problem to me they’d outsource the

problem to me they’d outsource the

problem to me they’d outsource the problem to a third party it wasn’t even

problem to a third party it wasn’t even

problem to a third party it wasn’t even part of that company was the money

part of that company was the money

part of that company was the money eventually made yes it was and the

eventually made yes it was and the

eventually made yes it was and the reason it was paid I’d still to this day

reason it was paid I’d still to this day

reason it was paid I’d still to this day don’t know exactly how it got paid I

don’t know exactly how it got paid I

don’t know exactly how it got paid I think somebody shows it took pity on me

think somebody shows it took pity on me

think somebody shows it took pity on me and found a way of putting in a little

and found a way of putting in a little

and found a way of putting in a little bit of extra effort to find the source

bit of extra effort to find the source

bit of extra effort to find the source of the problem but the reason I tell you

of the problem but the reason I tell you

of the problem but the reason I tell you this story of course is an illustration

this story of course is an illustration

this story of course is an illustration of this massive problem of our time

of this massive problem of our time

of this massive problem of our time which is that we create these huge

which is that we create these huge

which is that we create these huge corporations which are complex they are

corporations which are complex they are

corporations which are complex they are incredibly complex by design and there’s

incredibly complex by design and there’s

incredibly complex by design and there’s nothing wrong with some level of

nothing wrong with some level of

nothing wrong with some level of complexity in the business world but the

complexity in the business world but the

complexity in the business world but the trouble with complexity is it creates a

trouble with complexity is it creates a

trouble with complexity is it creates a deficit of accountability it’s very easy

deficit of accountability it’s very easy

deficit of accountability it’s very easy for people to fall back on formal rules

for people to fall back on formal rules

for people to fall back on formal rules and procedures and not take any

and procedures and not take any

and procedures and not take any responsibility for what happens when you

responsibility for what happens when you

responsibility for what happens when you see these famous examples of corporate

see these famous examples of corporate

see these famous examples of corporate scandals it’s a very different story

scandals it’s a very different story

scandals it’s a very different story than somebody not paying their invoice

than somebody not paying their invoice

than somebody not paying their invoice but in some ways the root causes are

but in some ways the root causes are

but in some ways the root causes are similar because we have big companies

similar because we have big companies

similar because we have big companies like Wells Fargo like Volkswagen like

like Wells Fargo like Volkswagen like

like Wells Fargo like Volkswagen like all the companies during the financial

all the companies during the financial

all the companies during the financial crisis where bad stuff happened because

crisis where bad stuff happened because

crisis where bad stuff happened because people didn’t feel personal

people didn’t feel personal

people didn’t feel personal accountability we blame the chief

accountability we blame the chief

accountability we blame the chief executives and to sunderson that’s

executives and to sunderson that’s

executives and to sunderson that’s rightly so but many of these chief

rightly so but many of these chief

rightly so but many of these chief executives were genuinely oblivious to

executives were genuinely oblivious to

executives were genuinely oblivious to the problems that were happening three

the problems that were happening three

the problems that were happening three or four or five levels below them so

or four or five levels below them so

or four or five levels below them so we’ve got this problem of complexity we

we’ve got this problem of complexity we

we’ve got this problem of complexity we create companies that are too big to

create companies that are too big to

create companies that are too big to fail but at the same time they’re also

fail but at the same time they’re also

fail but at the same time they’re also too complex to manage and for me this is

too complex to manage and for me this is

too complex to manage and for me this is a problem that we need to find a way

a problem that we need to find a way

a problem that we need to find a way addressing so that’s what I’m going to

addressing so that’s what I’m going to

addressing so that’s what I’m going to talk to you about for the next ten

talk to you about for the next ten

talk to you about for the next ten minutes

minutes

minutes the starting point for that

the starting point for that

the starting point for that investigation about how to overcome the

investigation about how to overcome the

investigation about how to overcome the problems of complexity is the following

problems of complexity is the following

problems of complexity is the following should we fight complexity with

should we fight complexity with

should we fight complexity with complexity if we are operating in a

complexity if we are operating in a

complexity if we are operating in a global business well with clients in

global business well with clients in

global business well with clients in multiple countries should we create

multiple countries should we create

multiple countries should we create complex matrix structures to serve their

complex matrix structures to serve their

complex matrix structures to serve their needs at some level that feels like an

needs at some level that feels like an

needs at some level that feels like an attractive way of doing it and there’s a

attractive way of doing it and there’s a

attractive way of doing it and there’s a whole bunch of academic theory that says

whole bunch of academic theory that says

whole bunch of academic theory that says that’s a good thing to do I believe that

that’s a good thing to do I believe that

that’s a good thing to do I believe that that’s the wrong approach because it

that’s the wrong approach because it

that’s the wrong approach because it creates all the problems we’ve been

creates all the problems we’ve been

creates all the problems we’ve been talking about it’s slow it’s inert its

talking about it’s slow it’s inert its

talking about it’s slow it’s inert its demotivating it lacks creativity instead

demotivating it lacks creativity instead

demotivating it lacks creativity instead we should be pushing in exactly the

we should be pushing in exactly the

we should be pushing in exactly the opposite direction we should be fighting

opposite direction we should be fighting

opposite direction we should be fighting complexity with simplicity what do I

complexity with simplicity what do I

complexity with simplicity what do I mean by that I mean we should be

mean by that I mean we should be

mean by that I mean we should be deliberately finding ways of increasing

deliberately finding ways of increasing

deliberately finding ways of increasing the accountability and ownership lower

the accountability and ownership lower

the accountability and ownership lower down our organization simplifying our

down our organization simplifying our

down our organization simplifying our structures in order that people have the

structures in order that people have the

structures in order that people have the discretion to make the right decisions

discretion to make the right decisions

discretion to make the right decisions to pay the five thousand pounds that

to pay the five thousand pounds that

to pay the five thousand pounds that they owe me and to make the right

they owe me and to make the right

they owe me and to make the right judgment calls on issues of a moral or

judgment calls on issues of a moral or

judgment calls on issues of a moral or ethical basis the metaphor I like to use

ethical basis the metaphor I like to use

ethical basis the metaphor I like to use here is one of traffic system design and

here is one of traffic system design and

here is one of traffic system design and many of us have traveled in many parts

many of us have traveled in many parts

many of us have traveled in many parts of the world and we’ve seen different

of the world and we’ve seen different

of the world and we’ve seen different approaches to how to manage the traffic

approaches to how to manage the traffic

approaches to how to manage the traffic systems in the world and the choice

systems in the world and the choice

systems in the world and the choice comes down to essentially on the left

comes down to essentially on the left

comes down to essentially on the left side a complete free-for-all

side a complete free-for-all

side a complete free-for-all when we’ve got too many cars on the road

when we’ve got too many cars on the road

when we’ve got too many cars on the road a free fall leads to complete gridlock

a free fall leads to complete gridlock

a free fall leads to complete gridlock on the old on the right hand side we

on the old on the right hand side we

on the old on the right hand side we have the the traffic cop and around the

have the the traffic cop and around the

have the the traffic cop and around the traffic cop we’ve got the traffic lights

traffic cop we’ve got the traffic lights

traffic cop we’ve got the traffic lights and we’ve got the one-way systems and

and we’ve got the one-way systems and

and we’ve got the one-way systems and we’ve got the markings in the road

we’ve got the markings in the road

we’ve got the markings in the road everything is done to order on the

everything is done to order on the

everything is done to order on the right-hand side we follow the rules and

right-hand side we follow the rules and

right-hand side we follow the rules and we can essentially ignore any sort of

we can essentially ignore any sort of

we can essentially ignore any sort of thoughts about what we should do for

thoughts about what we should do for

thoughts about what we should do for ourselves it turns out in that debate

ourselves it turns out in that debate

ourselves it turns out in that debate and that sort of conversation there have

and that sort of conversation there have

and that sort of conversation there have been some innovations and one that I

been some innovations and one that I

been some innovations and one that I just like to point you point out to you

just like to point you point out to you

just like to point you point out to you is a famous one from Holland a gentleman

is a famous one from Holland a gentleman

is a famous one from Holland a gentleman called hands Mondamin he came up with

called hands Mondamin he came up with

called hands Mondamin he came up with this notion of shared space you could

this notion of shared space you could

this notion of shared space you could see a beautiful example of shared space

see a beautiful example of shared space

see a beautiful example of shared space there where they got rid of the

there where they got rid of the

there where they got rid of the distinction between this

distinction between this

distinction between this the pedestrians and the cars it’s all

the pedestrians and the cars it’s all

the pedestrians and the cars it’s all open space it is a free-for-all indeed

open space it is a free-for-all indeed

open space it is a free-for-all indeed exhibition Road just immediately outside

exhibition Road just immediately outside

exhibition Road just immediately outside this building is another such example of

this building is another such example of

this building is another such example of shared space the shared space model

shared space the shared space model

shared space the shared space model basically says if we take away the

basically says if we take away the

basically says if we take away the structures and we assume a certain level

structures and we assume a certain level

structures and we assume a certain level of smartness and the rule of law in a

of smartness and the rule of law in a

of smartness and the rule of law in a country or in a place we will allow

country or in a place we will allow

country or in a place we will allow everybody to figure out for themselves

everybody to figure out for themselves

everybody to figure out for themselves the right way of getting through this

the right way of getting through this

the right way of getting through this intersection and Hounds malam improve

intersection and Hounds malam improve

intersection and Hounds malam improve that very quickly a set of emergence

that very quickly a set of emergence

that very quickly a set of emergence norms of behavior take place whereby

norms of behavior take place whereby

norms of behavior take place whereby everybody gets through this intersection

everybody gets through this intersection

everybody gets through this intersection quicker than if it’s paved with traffic

quicker than if it’s paved with traffic

quicker than if it’s paved with traffic lights and signals and markings and so

lights and signals and markings and so

lights and signals and markings and so forth so that is the metaphor that I

forth so that is the metaphor that I

forth so that is the metaphor that I think we need to apply to the

think we need to apply to the

think we need to apply to the organizational world we need to start

organizational world we need to start

organizational world we need to start using this shared space concept within

using this shared space concept within

using this shared space concept within our organizations so that leads me to a

our organizations so that leads me to a

our organizations so that leads me to a particular point of view about

particular point of view about

particular point of view about overcoming the costs of complexity

overcoming the costs of complexity

overcoming the costs of complexity through alternative organizing models we

through alternative organizing models we

through alternative organizing models we all understand that bureaucracy would

all understand that bureaucracy would

all understand that bureaucracy would not without its merits as an organizing

not without its merits as an organizing

not without its merits as an organizing method bureaucracy is the source of

method bureaucracy is the source of

method bureaucracy is the source of inertia and slowness and and

inertia and slowness and and

inertia and slowness and and dissemination in the way that work gets

dissemination in the way that work gets

dissemination in the way that work gets done in large companies what is the

done in large companies what is the

done in large companies what is the alternative to block bureaucracy well

alternative to block bureaucracy well

alternative to block bureaucracy well one very popular emerging concept is the

one very popular emerging concept is the

one very popular emerging concept is the notion of meritocracy what is a

notion of meritocracy what is a

notion of meritocracy what is a meritocracy

meritocracy

meritocracy it’s an organizing model where rather

it’s an organizing model where rather

it’s an organizing model where rather than falling back on rules and

than falling back on rules and

than falling back on rules and procedures for doing everything or

procedures for doing everything or

procedures for doing everything or falling back on just listening to our

falling back on just listening to our

falling back on just listening to our boss we are actually privileged

boss we are actually privileged

boss we are actually privileged acknowledge and expertise and judgment

acknowledge and expertise and judgment

acknowledge and expertise and judgment in a meritocracy the smartest people

in a meritocracy the smartest people

in a meritocracy the smartest people actually are the ones that make

actually are the ones that make

actually are the ones that make decisions and we try to make sure that

decisions and we try to make sure that

decisions and we try to make sure that everyone stands what needs to be done

everyone stands what needs to be done

everyone stands what needs to be done through debate and discussion that is

through debate and discussion that is

through debate and discussion that is what a meritocracy does unfortunately

what a meritocracy does unfortunately

what a meritocracy does unfortunately meritocracies can also be a little bit

meritocracies can also be a little bit

meritocracies can also be a little bit slow you think of it in terms of

slow you think of it in terms of

slow you think of it in terms of analysis paralysis we’ve all been in

analysis paralysis we’ve all been in

analysis paralysis we’ve all been in meetings where we decided that we would

meetings where we decided that we would

meetings where we decided that we would try to get to the bottom of things by

try to get to the bottom of things by

try to get to the bottom of things by just having a

just having a

just having a debate around it we tried to build

debate around it we tried to build

debate around it we tried to build consensus I work at London Business

consensus I work at London Business

consensus I work at London Business School when we don’t know what to do in

School when we don’t know what to do in

School when we don’t know what to do in London Business School we form a

London Business School we form a

London Business School we form a committee and after nine months and four

committee and after nine months and four

committee and after nine months and four to five meetings of that committee we’ve

to five meetings of that committee we’ve

to five meetings of that committee we’ve essentially figured out what the problem

essentially figured out what the problem

essentially figured out what the problem was but we’ve actually changed nothing

was but we’ve actually changed nothing

was but we’ve actually changed nothing it’s a very very common scenario in

it’s a very very common scenario in

it’s a very very common scenario in professional service of companies in

professional service of companies in

professional service of companies in universities meritocracy you’re not bad

universities meritocracy you’re not bad

universities meritocracy you’re not bad but it’s not the end of the story so

but it’s not the end of the story so

but it’s not the end of the story so what is next I believe that we should

what is next I believe that we should

what is next I believe that we should give it a name another name I like is

give it a name another name I like is

give it a name another name I like is adhocracy adhocracy privileges action

adhocracy adhocracy privileges action

adhocracy adhocracy privileges action okay in a bureaucracy we’re privileged

okay in a bureaucracy we’re privileged

okay in a bureaucracy we’re privileged in formal position and status in a

in formal position and status in a

in formal position and status in a meritocracy we’re privileged

meritocracy we’re privileged

meritocracy we’re privileged acknowledged adhocracy says that when we

acknowledged adhocracy says that when we

acknowledged adhocracy says that when we don’t know the right way forward the

don’t know the right way forward the

don’t know the right way forward the best thing to do is to actually do

best thing to do is to actually do

best thing to do is to actually do something is to actually take action to

something is to actually take action to

something is to actually take action to experiment to try something out build a

experiment to try something out build a

experiment to try something out build a prototype talk to our customers to

prototype talk to our customers to

prototype talk to our customers to understand what really their needs might

understand what really their needs might

understand what really their needs might be and then going back to my story about

be and then going back to my story about

be and then going back to my story about my unpaid invoice in an ad hoc recei

my unpaid invoice in an ad hoc recei

my unpaid invoice in an ad hoc recei somebody takes responsibility for

somebody takes responsibility for

somebody takes responsibility for helping me to solve that problem that is

helping me to solve that problem that is

helping me to solve that problem that is adhocracy it is not falling back on

adhocracy it is not falling back on

adhocracy it is not falling back on rules now what is ad hoc Racine look

rules now what is ad hoc Racine look

rules now what is ad hoc Racine look like in practice it has many many guises

like in practice it has many many guises

like in practice it has many many guises okay the whole thing purpose of this

okay the whole thing purpose of this

okay the whole thing purpose of this concept is that it is done to be

concept is that it is done to be

concept is that it is done to be designed to be an overarching way of

designed to be an overarching way of

designed to be an overarching way of looking at the world an autocracy a

looking at the world an autocracy a

looking at the world an autocracy a classic example would be the famous

classic example would be the famous

classic example would be the famous Apple Macintosh many of you have heard

Apple Macintosh many of you have heard

Apple Macintosh many of you have heard this story many times before Steve Jobs

this story many times before Steve Jobs

this story many times before Steve Jobs took a bunch of his brightest engineers

took a bunch of his brightest engineers

took a bunch of his brightest engineers he put them in a separate building the

he put them in a separate building the

he put them in a separate building the farther the Apple campus they were

farther the Apple campus they were

farther the Apple campus they were pirates above corporate law their job

pirates above corporate law their job

pirates above corporate law their job was essentially just to create the

was essentially just to create the

was essentially just to create the world’s greatest computer in a

world’s greatest computer in a

world’s greatest computer in a ridiculously short period of time and of

ridiculously short period of time and of

ridiculously short period of time and of course they they succeeded they

course they they succeeded they

course they they succeeded they transformed the way that we think about

transformed the way that we think about

transformed the way that we think about computers today so that’s a classical

computers today so that’s a classical

computers today so that’s a classical example of a special team created to do

example of a special team created to do

example of a special team created to do this a very contemporary example is ING

this a very contemporary example is ING

this a very contemporary example is ING Bank than in the Netherlands ING Bank

Bank than in the Netherlands ING Bank

Bank than in the Netherlands ING Bank has 10,000 employees their central

has 10,000 employees their central

has 10,000 employees their central offices in the Netherlands three and a

offices in the Netherlands three and a

offices in the Netherlands three and a half thousand people they took it upon

half thousand people they took it upon

half thousand people they took it upon themselves to years ago to say as we try

themselves to years ago to say as we try

themselves to years ago to say as we try to

to

to invent ourselves for a digital world for

invent ourselves for a digital world for

invent ourselves for a digital world for an omni-channel operating environment we

an omni-channel operating environment we

an omni-channel operating environment we need to have a completely new way of

need to have a completely new way of

need to have a completely new way of organizing they took three and a half

organizing they took three and a half

organizing they took three and a half thousand people and they broke them down

thousand people and they broke them down

thousand people and they broke them down into ten person agile teams it’s a form

into ten person agile teams it’s a form

into ten person agile teams it’s a form of self-organizing where the teams are

of self-organizing where the teams are

of self-organizing where the teams are the unit of analysis they own their

the unit of analysis they own their

the unit of analysis they own their particular customers their particular

particular customers their particular

particular customers their particular challenges their job is to figure out

challenges their job is to figure out

challenges their job is to figure out how to work there is a structure above

how to work there is a structure above

how to work there is a structure above them to keep them in place

them to keep them in place

them to keep them in place but ultimately those teams are

but ultimately those teams are

but ultimately those teams are completely accountable for their users

completely accountable for their users

completely accountable for their users and their customers and we know that

and their customers and we know that

and their customers and we know that many technology companies have gone down

many technology companies have gone down

many technology companies have gone down this route of creating so called agile

this route of creating so called agile

this route of creating so called agile systems but this is the first time I’ve

systems but this is the first time I’ve

systems but this is the first time I’ve seen a traditional Bank of all things

seen a traditional Bank of all things

seen a traditional Bank of all things reinventing itself in this agile way

reinventing itself in this agile way

reinventing itself in this agile way just for avoidance of doubt the whole

just for avoidance of doubt the whole

just for avoidance of doubt the whole bunch of stuff around compliance and

bunch of stuff around compliance and

bunch of stuff around compliance and legal stuff and regulatory affairs that

legal stuff and regulatory affairs that

legal stuff and regulatory affairs that was left in a traditional structure that

was left in a traditional structure that

was left in a traditional structure that was left as if bureaucracy they took the

was left as if bureaucracy they took the

was left as if bureaucracy they took the rest of the organization that’s the bit

rest of the organization that’s the bit

rest of the organization that’s the bit that became the adhocracy so that is my

that became the adhocracy so that is my

that became the adhocracy so that is my key message is that increasingly in

key message is that increasingly in

key message is that increasingly in today’s fast-paced business world we run

today’s fast-paced business world we run

today’s fast-paced business world we run the risk of getting stuck in analysis

the risk of getting stuck in analysis

the risk of getting stuck in analysis paralysis because almost in love with

paralysis because almost in love with

paralysis because almost in love with this sort of flow of information that’s

this sort of flow of information that’s

this sort of flow of information that’s washing over us for me the companies

washing over us for me the companies

washing over us for me the companies that succeed in the future of course

that succeed in the future of course

that succeed in the future of course they will do analysis they will use

they will do analysis they will use

they will do analysis they will use analytics they will use big data but

analytics they will use big data but

analytics they will use big data but what they will do more than anything

what they will do more than anything

what they will do more than anything else is they will put a premium on

else is they will put a premium on

else is they will put a premium on decisive action that is the arrow point

decisive action that is the arrow point

decisive action that is the arrow point here and it will be infused with what I

here and it will be infused with what I

here and it will be infused with what I call emotional conviction they will not

call emotional conviction they will not

call emotional conviction they will not be afraid of falling into a discussion

be afraid of falling into a discussion

be afraid of falling into a discussion around intuition and gut feeling an

around intuition and gut feeling an

around intuition and gut feeling an emotional belief wrapped around an

emotional belief wrapped around an

emotional belief wrapped around an understanding of the hard data so we

understanding of the hard data so we

understanding of the hard data so we need formal structuring companies we

need formal structuring companies we

need formal structuring companies we need knowledge but action and adhocracy

need knowledge but action and adhocracy

need knowledge but action and adhocracy must be the sort of decisive part of the

must be the sort of decisive part of the

must be the sort of decisive part of the story now my final few minutes let me

story now my final few minutes let me

story now my final few minutes let me just acknowledge the challenges of doing

just acknowledge the challenges of doing

just acknowledge the challenges of doing this for us as individuals what does

this for us as individuals what does

this for us as individuals what does this mean for us as individuals working

this mean for us as individuals working

this mean for us as individuals working in these large companies adhocracy is a

in these large companies adhocracy is a

in these large companies adhocracy is a certain set of behaviours by the

certain set of behaviours by the

certain set of behaviours by the initiative taking is about

initiative taking is about

initiative taking is about experimentation and collaboration

experimentation and collaboration

experimentation and collaboration these are skills that many of us have

these are skills that many of us have

these are skills that many of us have this is the world of entrepreneurship

this is the world of entrepreneurship

this is the world of entrepreneurship and enterprise and of course it’s a

and enterprise and of course it’s a

and enterprise and of course it’s a slightly challenging set of skills and

slightly challenging set of skills and

slightly challenging set of skills and behaviors to coexist within a large

behaviors to coexist within a large

behaviors to coexist within a large company we all know about people like

company we all know about people like

company we all know about people like Elon Musk these days these unreasonable

Elon Musk these days these unreasonable

Elon Musk these days these unreasonable people who actually have a point of view

people who actually have a point of view

people who actually have a point of view which does not couldn’t go inside neatly

which does not couldn’t go inside neatly

which does not couldn’t go inside neatly with the way that everybody thinks we

with the way that everybody thinks we

with the way that everybody thinks we need to find a place for the Elon Musk’s

need to find a place for the Elon Musk’s

need to find a place for the Elon Musk’s of this world to find a home for

of this world to find a home for

of this world to find a home for themselves within our companies in order

themselves within our companies in order

themselves within our companies in order for this adhocracy notion to actually

for this adhocracy notion to actually

for this adhocracy notion to actually take off and that’s difficult because

take off and that’s difficult because

take off and that’s difficult because these people are subversive they are

these people are subversive they are

these people are subversive they are Mavericks they have to be allowed to

Mavericks they have to be allowed to

Mavericks they have to be allowed to fail as often as they succeed and as

fail as often as they succeed and as

fail as often as they succeed and as leaders of such people our job

leaders of such people our job

leaders of such people our job absolutely

absolutely

absolutely is to find ways of nurturing them so

is to find ways of nurturing them so

is to find ways of nurturing them so what we actually need it turns out for

what we actually need it turns out for

what we actually need it turns out for this new adhocracy like model to work is

this new adhocracy like model to work is

this new adhocracy like model to work is we actually need ambidextrous leaders

we actually need ambidextrous leaders

we actually need ambidextrous leaders will lead leaders who are on the one

will lead leaders who are on the one

will lead leaders who are on the one hand extremely good at empowering people

hand extremely good at empowering people

hand extremely good at empowering people getting others to take responsibility to

getting others to take responsibility to

getting others to take responsibility to trust the gut feeling of the people who

trust the gut feeling of the people who

trust the gut feeling of the people who are working for us providing support and

are working for us providing support and

are working for us providing support and assistance giving them what we often

assistance giving them what we often

assistance giving them what we often call psychological safety but at the

call psychological safety but at the

call psychological safety but at the same time as such leaders we have to be

same time as such leaders we have to be

same time as such leaders we have to be prepared occasionally to step in and act

prepared occasionally to step in and act

prepared occasionally to step in and act decisively ourselves Jeff Bezos of

decisively ourselves Jeff Bezos of

decisively ourselves Jeff Bezos of Amazon of course is a very famous

Amazon of course is a very famous

Amazon of course is a very famous example of somebody who doesn’t just

example of somebody who doesn’t just

example of somebody who doesn’t just leave things to his team neither does he

leave things to his team neither does he

leave things to his team neither does he only acts on the data he’s often making

only acts on the data he’s often making

only acts on the data he’s often making these sort of gut-wrenching decisions

these sort of gut-wrenching decisions

these sort of gut-wrenching decisions about taking Amazon in a new direction

about taking Amazon in a new direction

about taking Amazon in a new direction so to succeed in this very fast-paced

so to succeed in this very fast-paced

so to succeed in this very fast-paced world the leaders of the future have to

world the leaders of the future have to

world the leaders of the future have to be able to do these two different things

be able to do these two different things

be able to do these two different things equally well so to summarize the

equally well so to summarize the

equally well so to summarize the classical bureaucracy this multinational

classical bureaucracy this multinational

classical bureaucracy this multinational company that I mentioned at the start

company that I mentioned at the start

company that I mentioned at the start it’s there’s a place for bureaucracies

it’s there’s a place for bureaucracies

it’s there’s a place for bureaucracies there’s absolutely a place for these

there’s absolutely a place for these

there’s absolutely a place for these things to happen but there is a risk

things to happen but there is a risk

things to happen but there is a risk that they become very very slow and

that they become very very slow and

that they become very very slow and inert and they make our lives difficult

inert and they make our lives difficult

inert and they make our lives difficult and they are unable to do even ordinary

and they are unable to do even ordinary

and they are unable to do even ordinary things well the meritocracy has a place

things well the meritocracy has a place

things well the meritocracy has a place there are many knowledge intensive

there are many knowledge intensive

there are many knowledge intensive openes out there that actually require

openes out there that actually require

openes out there that actually require the sort of debate in deliberation that

the sort of debate in deliberation that

the sort of debate in deliberation that is necessary for success but

is necessary for success but

is necessary for success but increasingly I believe we need to start

increasingly I believe we need to start

increasingly I believe we need to start thinking in terms of infusing our

thinking in terms of infusing our

thinking in terms of infusing our organisations with a great deal more of

organisations with a great deal more of

organisations with a great deal more of an action mindset and adhocracy as I

an action mindset and adhocracy as I

an action mindset and adhocracy as I call it which is about flexibility and

call it which is about flexibility and

call it which is about flexibility and decisiveness where people feel that they

decisiveness where people feel that they

decisiveness where people feel that they have the freedom the discretion to take

have the freedom the discretion to take

have the freedom the discretion to take judgments based on their own personal

judgments based on their own personal

judgments based on their own personal accountability for me the firm’s that

accountability for me the firm’s that

accountability for me the firm’s that succeed in the future will have overcome

succeed in the future will have overcome

succeed in the future will have overcome these costs of complexity by essentially

these costs of complexity by essentially

these costs of complexity by essentially building organic self-organizing systems

building organic self-organizing systems

building organic self-organizing systems where that sort of initiative and

where that sort of initiative and

where that sort of initiative and entrepreneurship is encouraged thank you

entrepreneurship is encouraged thank you

entrepreneurship is encouraged thank you [Applause]

[Applause]

[Applause] [Music]

[Music]

[Music] [Applause]

”

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