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Actitud emprendedora, siempre. Entrepreneurial attitud, always. | Alejandro BOETSCH | TEDxElArrayán


hello how are you crazy to my name

alejandro betts and I come to talk to you about

the importance of having an attitude

enterprising to be able to change the world

and I think that today it is more urgent that

never have to deal with telling him something

happened to me a few years ago was in the

summer of 2010

we are in full summer holidays and it

approximates the change of government that in

March will assume a new coalition that

had not ruled in the past 20

years then by itself there was already a

major challenge

in that context he received a call

of the task in the

undersecretary of education

you told me moved away from invited to

change chile from education already

is in the private sector was like

had projection is so the

decision was not easy

We chatted a lot with my lady

is taken but a week had

resigned from my job and I was preparing to

integrate myself into this new government plan

and there is a surprise

February 27 – they remember it for 27 of

February in Chile we had the third

most violent earthquake that is recorded

the history of the world and it was here I do not know

if they remember it but if one walks by

conception of xavi a building overturned

on the road is completely

collapsed is broken

needs of all kinds that were

older and that has been presented more in

the south coast because it had devastated

with a whole tsunami that came a few hours

then in a total collapse and

logically they changed some of the

government plans immediately

according to dpa we have undersecretary moved away

as you had to do with processes of

construction we want you to do

charge of the reconstruction of the

tablets of establishments

school and was totally black but it

is embarked on the matter so

had to follow

we are waiting for this process of change

when we assume he started working very

quickly with those of the

previous administration of very good

shape

had a clear objective was that

rebuild had to be restored

our educational system and there came

the third call and this time it was not because

phone but it was in vigo

We are working with the undersecretary

in some of the measures that we had

taken really we felt the door was

opens between the minister this wave with

you did not want to talk very well

source minister

look what happens is that I come from

talk with the president

we believe that students

go back to integrate the education system

is fundamental is fundamental for two

reasons in the first place to pay back

the social order because the parents

they can find it very difficult to do

charge of raising your house to go back to

work when they have their children in a

safest environment

then they can not move forward we need

to go back to the internet

secondly that would be dramatic

if we take long in this challenge

there may be whole generations of

an area of ​​the country that lose the year

school and that’s absolutely

dramatic up there we could not be

more according to what we feel

well in the second part his of his story

he said then you have to put a goal

30 days so that what for a million

1,300 students return to the school system

and I think it would be little I will be more

according to the demands standing said

60 days would be a lot for me

himself and I told him so in 45 days

every student must be back in the

system with which I did not know how

the public world works but what

I met quickly after a few hours

because the owner of one of the

main newspapers of the country said

first presidential goal in 45 days the

million 300 thousand students will return to

system that my first title and

the next 45 days the best

regime that you have promised me

a time of great efforts of

companionship there was no color is

politician did not intermingle with the

society

finally we got the 45 days

that all the students were in

class were in class tent

modular rooms day wooden rooms

shared in multiple solutions

the interesting thing I think it was the two

lessons that calls us

the first was the government was able to

Put a clear and simple goal with a

objective that was absolutely

transverse and then rested on the

action of the individuals rest in the

action of a lot of people was already

also creating different solutions

it is difficult to think that a select group

all the solutions that can come out

a society needs as timely as

in a particular territory

then you metais decentralization and

Second, the entrepreneurial attitude

because society lived up to it

of the challenge and he assumed it as his own

I had to see in person to

teachers doing I’m doing bingo

counting resources with their students

to build their own rooms

class I arise wooden rooms

for that and entrepreneurs leave their

sat cross field offices

call us to say I take care of

this commune

these three schools I forget not because I

I take charge and they will be safe and

We were very much alive

also as NGOs as a challenge

let’s raise chile felipe cubillos as the

telethon also summoned did

charge of areas with solutions

absolutely diverse and that would tell you

that was the most what led us to

the solution

today in the world of chile in

We are experiencing an earthquake in particular

is much higher than that grade 10 in the

2010

today we are generating twice as many

information every two years the

information that is available today

in the world it doubles every two years

that has made the technology

develop a

exponential speed has not derived in

a lot of possibilities as per

example the birm to the expectation of life

they also separated and with that too

the population of the world has exploded

in the last 65 years we have not

triplicate the plague cases

we have 2.5 million inhabitants

million inhabitants to 7.5 and a

habitant

logically the consumption of resources

natural begin approach more intensive

and today the earth

specifically is not being able to

supply what we receive from it and it

predicts that here at 15 years we are going to

need the equivalent of three planets

land as our model well know

economic expected for many years

nothing the possibility of generating this

developed and good today is in

check just because that’s why it’s based

in consumption and growth and the

day the earth is not giving supply

also this technology has put in

check business models shape

do business

imagine that the taxis are being

displaced by huber hotels by

send vi

we also see how kodak with all the

workers succumb to a

instagram and we could follow the example

and not only the company but the

way of working the days the works

mechanics are exactly what

makes people more vulnerable

diaz Caneja who are taking

robots of the automotive industry the

food industry increasingly

robotic then we have a challenge

large as 7.5 million

inhabitants are going to have work

then we need new capabilities

and from those new capabilities also

education has to be changed not

we get nothing with the system of the

industrial revolution where the teacher

imparts knowledge on the blackboard to

count memorize because the

knowledge are already in google

must have the rational capacity

combine it and add value from

cane

then we are in a great earthquake

this earthquake also comes a tsunami

came the tsunami the way we

we are communicating

because there are communication tools

like the facebook chat and so on that we

have allowed to increase the speed

communication significantly

today that instant the problem is

that increase the speed and decrease

the depth

nowadays less and less we have

face-to-face communication to the community

and the face-to-face communication in which

it allows us to empathize with the person who

I have the front of the biological level

act a neuron that is called

Mirror neurons allow me to generate

confide empathize compassion and

when I’m on the other side of the screen

that does not happen this also has

associated a second effect that the effect

the mass but this we have lived some

There have been some stadiums gone on Monday but

it’s practically free to scream the

expletives that occur to the

referee if you make a mistake if you see

an error of the referee have a

reaction so referee does not want

avoid by which which hardly

knocking on the door would have to

gentleman saying hey said this

you do not happen

This massa effect has also led

to polarize to be more and more

violent is has begun to transfer to the

Everyday life is complex

then facing a challenge like that with

earthquake and tsunami

I can not remember the lessons that

we had after 2010

On the one hand, the need for

governments are also centralized and

believe in the initiative of individuals

because if we are able because from

there new creative solutions are born

according to the terrain of what we have been

seeing more centralized governments

those who believe they have all the

solutions little by little the

second place and I think the most

important is that we as a society

we are at the height and being at

height means having an attitude

enterprising foolproof to make us

charge of this challenge each one already

take over goes through five for the

Work about

main skills first

Self-knowledge

I need to know who I am, what are

more strength

what are my weaknesses what are

my passions because working from

there I will do my best work

you need to develop empathy

he really needed to be able to look at

look through the other’s eyes of

recognize their history their experiences for

see where you think and from there we go to

can build together so much

most accepted

We need to promote work in

team because the challenges are already

big enough to

need the different disciplines

at the same time and add value in

set with concrete proposals

we need emotional communication not

destructive

we need that communication that

mobilizes towards that common good

we are falling more suddenly to get down

of the fight of the stadium between the action

and finally a transcendental point is

that we need to act with purpose

when I act on base looking for a

big purpose on base also to my

passions we achieve results

exceptional and we can do that

all from the everyday jobs of

each one and they know that the seen

we have worked stability in a

foundation in which he called to work with

more than 5,000 students with more than 3,000

teachers and you see the changes

we have seen how their environments change

school through directive that

promoting different initiatives change

in the school climate we have seen how

students for example change their neighborhoods

because he always remembers one of the

students have català kubica is good

what to do with the good cueca with the

strike went out to teach cueca

strike workshops in your neighborhood

party with two neighbors

that followed two more and ended

60 neighbors and then the mood was

falling the del and logically will fall

its call and it ended in 2 920 and

there when they told me

he is already repentant and direct I said no

can be

started to put effort again and

He finished the sixty languages again

ended up dancing in front of the coin to

the president in that minute and behind

that many of your neighborhood learn in

the culture of cueca left bad

habits

many things happened and he started to

change their environment as well as wolf and what

We saw in the family they have not arrived

many letters from the parents saying and

changed my family environment changed its

disposition to the family

today help did not make exeter

He has also had the good fortune to see

changes in the company as executives

take the issue of sustainability or

they take their subject compassion and the

develop and start for all

they start to make the company a better

place to develop as a person and

professional

the results are better these

more compassionate priests and less

players

these journalists who start to

dare to communicate in a good way the

positive news and not just the

criticism is seen continuously

the change is there depends this

Entrepreneurial attitude depends on each one

of us we need less but less

protest and more proposals and that

invitation today to take this

enterprising attitude change in your

environment in which they operate

daily so that together like chili and

the world many times yes

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