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Comunidade focada em inovação | ANDRÉ BARRENCE | TEDxMauá


good morning good afternoon good I go as I go

close, I’ll start by thanking you

so today I’m doing a

I wanted to speak for a long time.

telex and I never imagined that in the

from the g8 of such cool people

Congratulations to the curators and

curiously they asked me to speak

about innovation communities is up to

somewhat paradoxical because most of the

of my career I did in the organization –

you can imagine that

it is the governments

I was in the moment of choice

which direction I wanted to take the

my life I came across drawing a

career that apparently pointed to a

certain stability a certain comfort

organizations that you find

traditional and I had two formations

very traditional

so I graduated in law I am

degree in public administration and

then I made savings on the same soul

I am then trained in

economics by london school of economics

and curiously I have been through time

deconstructing all this vision that I

I had realized that from the right I

I liked the idea of justice

which is right

I realized that in administration

I liked the idea of ​​the

than the administration and the

I realized that I liked the economy more

of innovation than the economy

then it ended up creating a good

What I was doing with my life, but what

Throughout this process I have been

things that are precisely the roots of

my purpose is my purpose he

is very much in line with serving the

public for this throughout my entire

career as a public servant I went

every day during the ten years that I

serve as a public servant

very moved by the will to resolve

complex problems public problems

which are somehow not just the

government but yes

problems that affect society as a

everything and that therefore they should be

also solved by society as a

one all

The problem is that we live in a

in which government

is omnipotent omniscient and omnipresent and

for me it was a very long process

to deconstruct this view and understand

that the playing field actually changed and the

playing field has changed precisely because the

We changed the way we access

knowledge and perhaps the only way to

we can solve problems

complex public is if we

dedicate to creating the greatest public good

is the knowledge and knowledge of

a curious way too it came

changing hands over time to

We could think that before

knowledge was totally

concentrated in organizations and behind

the walls of such organizations as

the universities but there is knowledge

being produced at all times throughout

place a lot of time

if we think about the communities

traditional these guys know how to

nobody solves issues much

complex medical issues

complex social governance they

have been doing this for a long time but

with the internet

much of that has changed and communities have

that were previously only physical they

returned to another environment that is the

digital environment and then we started

have communities that are dedicated to

solve the most complex problems and

complex public problems that

people today are facing communities that

are helping to solve for example the

problem of urban mobility

curiously in Sao Paulo is this

community is one of the largest in the world.

since são paulo is the first city

the lazy user world is not

surprise to anyone or community of

developers who are those guys

which are delivering

software solutions and applications for

more than two million people

around the world

bikes in general that are of

some way creating physical things

open hardware are creating new

forms of authentication and verification

and confidence building as is the case

tim block but there are also those

which is the species that I like the most

are the entrepreneurs

this is a very particular species and

after a ten-year trajectory in the

government

today I see myself in the challenge is precisely

to work with this kind of

build a community of

entrepreneurs

It’s funny, though , that we think

just as the knowledge he

horizontalizar he also democratized

spread

then the distribution of its surrounding the

world is she total

we can find the community of

entrepreneurs in the most

unexpected as the Silicon Valley to

people can find communities

entrepreneurs in the most

inhospitable or less expected with

own band of gaza

the coolest thing of all is that

despite the distribution of this species

is unique and they coordinate themselves if

communicate and they understand each other and I

I have the privilege of leading a

google initiative that there are six

countries of the world

then the são paulo field is a space

for entrepreneurs to connect

learn and build companies

which we believe will change the

world

It’s interesting to talk about a

physical space in the midst of this

virtualization that I mentioned but is

important and it is vital that these

entrepreneurs they have a

being to talk because because the

From that place you can

to access knowledge in a way that

you never had the possibility of

do in other contexts

today and then I have the privilege of

work very close to these guys

I have no doubt that I learn

weekly much more than I

I learned in all my information

whether at university or at work

be in life

the interesting

what minds do they meet connect

and the blessing of this ecosystem

there is an almost attraction effect

natural way that makes people who

have the same will and are

divide the construction of this journey

but the cool thing is that in this

field of knowledge

diversity is an extremely

powerful and when we think of

diversity has many

Diversity connotations can be

may be racial but

mainly of ideas and this is what

makes us move forward in the

innovation and this is what makes

people have this kind of characteristic

in all these communities

we are talking about an alignment

from purpose to proposal is a word

which was spoken practically in all

presentations of this block and the legal

purpose is that this alignment does not

it is necessary for us to see the

same thing but we see the same

direction then more than we

write a map as I said today 8 to

people are looking for a place search

where we will look and we will

walk the path together looking for

understand what the creations arises

from there the second is trust

nobody does anything without trust and

curiously people live in Brazil that

in the last in the latest survey of

Latin America on trust between

the countries and people of these countries

people figure in last place

or we do not trust people

We do not even trust the

organizations, more trust is

essential fuel for the

innovations the third transparency and

I think transparency has never been so

necessary transparency between

citizens transparency transparency

between members of the same community

transparency in relations

and all this at last I wanted the room

pillar that may be the most important

that the sensation or feeling of

belonging to something greater than

possibility of being part of

something that will be definitive for that

group and for that generation

the creations that will impact the world

tomorrow

they are being made today by these

people

The curious thing is that we can

clearly identify some values ​​and

This is the league for me, it’s what’s going on.

keep all this happening and growing

over time so it ‘s interesting

we think that a person like me is

worked more than ten years every day

it is possible to be serious

until it’s not true

you can make money without doing the

bad

if we focus on users and

problems that we are wanting

solve the rest okay

the solution appears and mainly

fast is much better than slow

because the time is urgent for us

solve those public problems

who are afflicting life today and who

will be even more important to be

solved for the future but I

I hate when I have the feeling

that I’m taking the converts and it’s

very seductive to fall into this

In this hole he is always talking to

same people because I

I particularly believe that the great

change that these communities can

to do is precisely the spreading of this

so that we do not have more

small innovation communities but

that we have a society focused on the

innovation and then yes I’m sure

that we will have the empowerment that

will join entrepreneurs government

innovators to create solutions that

will change the world in the future so this

It’s the invitation I make for you.

be agents that will spread the idea

of an innovation society

thank you guys

[Applause]

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