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Changing the rules of the game | Marie Beauchesne | TEDxISTEC


[Applause]

we can play to win

where we can play to change the

rules of the game as an entrepreneur

who also has a cause

I’m trying to do both and you’re going

see it’s not won advanced

my playground is the first fashion

prejudices precisely this is often seen

like something fun fun

light or even frivolous and it’s true the

mode is a game above all a game with

self that reinvents each

day to create a character played from

roles boost his self-confidence just

have fun with trends but see

it’s just like something fun

and dangerous because if fashion is a game

women are losers

simply because fashion has a

considerable impact on the image she

returns women

today this impact is globally

negative the beauty standards are

limitations excluding and creating

complex to everyone

men also water violence

injunctions is not quite

the same

but gentlemen I am addressing you here

you are also concerned yes yes you

I am a feminist now

fashion entrepreneurs is a subject that

Dear to my heart

by its creative aspect but also by

by my commitment

if I make a quick return on the

advances in terms of feminism the

last years of the current month of

last century

we have won a lot in right law

right to dispose of his body

must open a bank account or right

to practice the same profession as the

men ok we started from very very

very very low there is still some way

to do

of course you have to stay alert but

overall we are going in the right direction

paradoxically on other themes

Instead of gold daily including

the fashion

we did not really advance we even

rather remote since the 80’s 90

in fashion the trend of mannequins

in size 34 and a half while wet

photoshop all that does not really

helped to improve the image of

women who are rather defined before

everything by their body and only one form

body in fashion

we are in the everyday life on images

who are with us constantly and

it’s sometimes harder to measure

the impact of these images daily or

so we take this turning impact

measure the impact

in retrospect when I was 10

I was told that I looked like cindy

crawford because of the big model and I

I quickly realized that the

resemblance stopped at the grains of

beauty because cindy crawford she

had endless legs a belly

perfect me when I sat my

belly was making folds to you go to me

to say it’s normal the belly of all the

world wrinkles when he sits

so it’s a little silly as complex

and at the same time not that much because

that the folds on the bellies of the

mannequins we never see them there

does not exist either they are not

to photograph or so they are

photoshopped so next I got

found big and I made my first

diet at that age there good there I you

talk about weight but there is a whole bunch

of extraordinary injunction it’s a little

later when I was 12 years old I was

pointed out that I had hair on

arms that for a girl this was

not normal at all it was even

downright disgusting

and that I have really complex and in

do I’m going to wear long sleeves

all the time even in summer

luckily I grew up in Brittany

so you have to say it does it anyway

not very very beautiful summer so thanks

at the weather I think my complex

went unnoticed and it makes me laugh

today but it did not make me feel

laugh at all at the time and the link

with fashion and very direct because

all and all we build ourselves by

comparison looking around

am I ok ok I am

normal and to know if I’m beautiful

I look at the standard top models

good bah no then done normal but I

am not beautiful today I am 27 years old

I have more particular complexes that

ruin my life every day

however, as 92% of French

I do not feel beautiful that does not want

to say that we feel ugly but

collectively we are never enough

good not bad but not beautiful 92% it is

huge as it’s a figure that comes

of a study of offers that came out to

two years then we can say yes but

it’s a careful mark even if we

leave them a margin of error and

of exaggerations of patients it remains

far too much and it has impacts of

repercussions actually on our

daily on my daily small

repercussions as to no but there I

my hair no I do not look like anything

can not speak in public

like that who put end to end are going

have an impact or repercussions

heavier it still happens to me

say from time to time that I’m not

not beautiful enough to succeed and that’s

silly a game I hate myself when I

think like that but what are you

take your head on wef stuff

helpful but I ‘m not the only one I

see also on my friends it’s made of

25 years of fashion when you have to put

in swimsuit go out get done

take a picture not made up there is

two years a friend of mine told me

that she did not want to get married because

that she was not pretty enough

to be the center of attention any

a day

I hate myself when I think like that

and I hate all those reasons that

have made my girlfriends unhappy so

I could tell you about it during

hours because it’s important to

understand where it comes from but I believe

that our role is not just about

point the finger and show the

problem but also to act to find

solutions

basically be a game center I

believe that it is to act according to

beliefs without forgetting to be

pragmatic and adapted the solution to

problem typically if fashion is the

problem

do not just hit on fashion it takes

to make a different fashion more

inspiring positive that it means

also accepted the imperfection

no we can not do everything

perfectly but we roll up the

sleeves we say ok entrepreneurs

why not me and we go

that’s how I created ypsilon

which is the first French brand

feminist fashion vote feminists for

me it means several things before

everything working on the long term on

the image of women

of course it goes through the

representation of the bodies

obviously no retouching will arise the

question of what I give to see

as a brand I was talking to you all

at the time of my wrinkle problems on

the belly I discovered is not there

very long hashtag on instagram

which is called embrace the squid very

literal which therefore encourages women to

take pictures with their tracks

on the belly to show the

anatomical realities as a

feminist I think it’s great and

as a mark I tell myself if tomorrow I

make a short top next summer

and who can also contribute to

work on this picture there you lose

we do not go more important maybe

again for me it’s also on the long

term

convey the idea that mannequins and

women in particular are not

there just to look pretty

even in fashion they have

stories of opinions to share it’s

for that I will never casteret

woman for her flat or happy belly

besides but for what it is and

for what she does then I speak to you

women but recently I did

ask men too with this sweater girl

power

because I found it important to

convey a message to show that in

2017

feminism can be worn by the

women but also by men

literally but also wear their

convictions to question them and to make

portraits interviews and there we are

more in the long term we are in

the immediate we are in the daily and

the short term fashion can convey

a message but fashion lets you

free to choose if you have

want to see a cool slogan if you

want to have the curiosity to

ask why the mark did it is

what there is a process behind reading

the portraits the curiosity to talk to

your neighbor also fashion allows

to start the conversation

why you want this door pull over

gender it means what I am in

everyday life in the privacy of people

in their wardrobes in the street this is a

accessible medium that allows you to talk

to the greatest number while

leaving free

fashion has a long history of

change of vehicle and something

but it was not fashionable to dictate

what you need to think is the beginning

of a conversation to tell them like

it’s a game center in his

field I loved to present as

that’s great it looks very clear

at 100

the reality is also that I am

tired really I’m tired I

am tired of having to constantly

to enter a box of having to choose

my camp and justify myself constantly

business side it gives something

pretty much like that in my

miss is very good we feel

that you are moved by your commitment

your fight but do you

sure you want to make money

because here we talk business is

not an activist and asso side indulges

sometimes something like that

but you were feminists before where

these opportunists

because still instrumentalize

a cause to make money is

a bit limited and you do not find it

there are bigger fights the rape

pay inequalities black or

white always black I’m tired of

fight against French culture

against the culture of judgment a priori

even before I can fight for

my commitment with my creative ways

and yes by mounting a box I am

tired but I’m not alone

I believe we are more and more

Many want to be an entrepreneur

is also game center to

want to change things in fashion

in the food in education in the

health to question this

yes french freddy culture though

I am too

I too have the French Revolution

in inheritance I am a sans panties

in the soul I have long believed that the

change was the point lifted or

by the pen I made debates I

manifested I was in assault I

devoured the feminist pantheon I read

virginia despentes king kong theory and

punk feminism I loved I you

advise to read besides I made

of the line in with my friends on

sheryl sandberg’s corporate feminism

that I also advise you

I took the floor and I will continue to

speak the time it will take

but I think you have to go

to solutions and get out of this spirit

critical

I too criticized but it is not necessary

not to confuse critical thinking and

criticism anyway I would like

kind of that black and white that

collectively everyone does his part with

his means

unfortunately support a cause and

make money and still poorly perceived

so I say make money but

it’s about making money or wanting to

win because I remember that when

you put a box in the beginning actually

you do not win money you in

lose by the way you ‘re not even

surely win in the end good it’s a

investment

it’s a gamble a bet that has

meaning

no I will never be a unicorn I am

often defined as feminist

imperfect I think it’s time to

to say that I am also an entrepreneur

imperfect that we are

I hope more and more

contractors then not a

perfect but wins schengen because I you

asks for a thing refused to be put

in boxes be game challenger

thank you

[Applause]

”

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