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How to create something out of nothing | Omer Bogger | TEDxTelAvivSalon


when we open the backpackers hostel in

when we open the backpackers hostel in south Tel Aviv people told me I’m crazy

south Tel Aviv people told me I’m crazy

south Tel Aviv people told me I’m crazy I remember standing on the roof with

I remember standing on the roof with

I remember standing on the roof with some experienced colleagues and they

some experienced colleagues and they

some experienced colleagues and they were waving their hands at the sea of

were waving their hands at the sea of

were waving their hands at the sea of Crown Crete spreading into the horizon

Crown Crete spreading into the horizon

Crown Crete spreading into the horizon and told me what tourist is going to

and told me what tourist is going to

and told me what tourist is going to come to such a location the building a

come to such a location the building a

come to such a location the building a concrete jay looking former factory

concrete jay looking former factory

concrete jay looking former factory surrounded by car workshops and

surrounded by car workshops and

surrounded by car workshops and warehouses in the very industrial south

warehouses in the very industrial south

warehouses in the very industrial south of Tel Aviv sounds sketchy but just

of Tel Aviv sounds sketchy but just

of Tel Aviv sounds sketchy but just imagine when the Sun set and darkness

imagine when the Sun set and darkness

imagine when the Sun set and darkness arrives we just need to burn some tires

arrives we just need to burn some tires

arrives we just need to burn some tires and you’ve got this post-apocalyptic Mad

and you’ve got this post-apocalyptic Mad

and you’ve got this post-apocalyptic Mad Max scene I remember watching the guest

Max scene I remember watching the guest

Max scene I remember watching the guest in the CCTV getting out of the taxi

in the CCTV getting out of the taxi

in the CCTV getting out of the taxi running to the gate grasping to their

running to the gate grasping to their

running to the gate grasping to their bags praying that the door will open

bags praying that the door will open

bags praying that the door will open before some zombies are going to reach

before some zombies are going to reach

before some zombies are going to reach from the darkness and tear them apart

apparently the number one rule of real

apparently the number one rule of real estate and I think this is especially

estate and I think this is especially

estate and I think this is especially true for tourism is that the three most

true for tourism is that the three most

true for tourism is that the three most important things are location location

important things are location location

important things are location location location well obviously I was not aware

location well obviously I was not aware

location well obviously I was not aware of it but preparing for this I tried to

of it but preparing for this I tried to

of it but preparing for this I tried to rationalize and I think I have some

rationalize and I think I have some

rationalize and I think I have some explanation maybe I suggest that the

explanation maybe I suggest that the

explanation maybe I suggest that the first location refers to a destination

first location refers to a destination

first location refers to a destination whether it is a popular metro pauline or

whether it is a popular metro pauline or

whether it is a popular metro pauline or region in the country that is very

region in the country that is very

region in the country that is very attractive the second location would

attractive the second location would

attractive the second location would refer to a district within that

refer to a district within that

refer to a district within that destination so in a city it would be the

destination so in a city it would be the

destination so in a city it would be the beach area or the downtown or maybe the

beach area or the downtown or maybe the

beach area or the downtown or maybe the nightlife area and the third location

nightlife area and the third location

nightlife area and the third location refers to the building itself that it is

refers to the building itself that it is

refers to the building itself that it is suitable for the purpose you want to use

suitable for the purpose you want to use

suitable for the purpose you want to use it well still it seems like it was not

it well still it seems like it was not

it well still it seems like it was not the best decision but let’s say let’s

the best decision but let’s say let’s

the best decision but let’s say let’s put this into proportion for us Tel Aviv

put this into proportion for us Tel Aviv

put this into proportion for us Tel Aviv Ian’s walking 15 minutes anywhere is an

Ian’s walking 15 minutes anywhere is an

Ian’s walking 15 minutes anywhere is an expedition we need to prepare we

expedition we need to prepare we

expedition we need to prepare we not always willing to do it but for the

not always willing to do it but for the

not always willing to do it but for the average European coming from a city of

average European coming from a city of

average European coming from a city of millions going to the beach or the

millions going to the beach or the

millions going to the beach or the nightlife area or something 15 minutes

nightlife area or something 15 minutes

nightlife area or something 15 minutes it’s just to walk around the block and

it’s just to walk around the block and

it’s just to walk around the block and regarding the location in the building

regarding the location in the building

regarding the location in the building to my eyes to my naive eyes maybe it

to my eyes to my naive eyes maybe it

to my eyes to my naive eyes maybe it held the promise of generating this very

held the promise of generating this very

held the promise of generating this very special atmosphere this very atmosphere

special atmosphere this very atmosphere

special atmosphere this very atmosphere because of which I’m living in that part

because of which I’m living in that part

because of which I’m living in that part of the city to me that area is the place

of the city to me that area is the place

of the city to me that area is the place where I can play freely there’s no

where I can play freely there’s no

where I can play freely there’s no neighbors to disturb the rent is very

neighbors to disturb the rent is very

neighbors to disturb the rent is very cheap and it’s also a hub for

cheap and it’s also a hub for

cheap and it’s also a hub for the upcoming artist community it’s full

the upcoming artist community it’s full

the upcoming artist community it’s full of street art and you have the nightlife

of street art and you have the nightlife

of street art and you have the nightlife and parties lot of things happening that

and parties lot of things happening that

and parties lot of things happening that most people’s are not aware of and when

most people’s are not aware of and when

most people’s are not aware of and when we set up the hostel this was the

we set up the hostel this was the

we set up the hostel this was the mission that we wanted to bring to our

mission that we wanted to bring to our

mission that we wanted to bring to our tourists we wanted to share with them

tourists we wanted to share with them

tourists we wanted to share with them exactly this upcoming part of the city

exactly this upcoming part of the city

exactly this upcoming part of the city just like you can find in many other

just like you can find in many other

just like you can find in many other cities around the world probably in

cities around the world probably in

cities around the world probably in Brooklyn New York it’s still this way

Brooklyn New York it’s still this way

Brooklyn New York it’s still this way the eastern neighborhoods of Berlin and

the eastern neighborhoods of Berlin and

the eastern neighborhoods of Berlin and Oakland California so we’re trying to

Oakland California so we’re trying to

Oakland California so we’re trying to think what kind of tourists actually

think what kind of tourists actually

think what kind of tourists actually will this setting will work for because

will this setting will work for because

will this setting will work for because there’s some interesting stuff going on

there’s some interesting stuff going on

there’s some interesting stuff going on in that region and you need to be a

in that region and you need to be a

in that region and you need to be a little bit open-minded so first of

little bit open-minded so first of

little bit open-minded so first of course we have the traditional

course we have the traditional

course we have the traditional backpackers that are always looking for

backpackers that are always looking for

backpackers that are always looking for something alternative but we have a

something alternative but we have a

something alternative but we have a growing share of the market of tourists

growing share of the market of tourists

growing share of the market of tourists coming to Israel and travelling around

coming to Israel and travelling around

coming to Israel and travelling around the world which are the FI TS maybe

the world which are the FI TS maybe

the world which are the FI TS maybe you’ve heard of them foreign

you’ve heard of them foreign

you’ve heard of them foreign international travelers they are

international travelers they are

international travelers they are characterized by planning their own trip

characterized by planning their own trip

characterized by planning their own trip in small groups or individuals they are

in small groups or individuals they are

in small groups or individuals they are very conscious of their budget they’re

very conscious of their budget they’re

very conscious of their budget they’re very tech savvy they will research their

very tech savvy they will research their

very tech savvy they will research their destination on the social media look

destination on the social media look

destination on the social media look into the photos read your reviews and

into the photos read your reviews and

into the photos read your reviews and they’re also always looking for that

they’re also always looking for that

they’re also always looking for that genuine interaction with the culture

genuine interaction with the culture

genuine interaction with the culture they’re visiting and so I think that

they’re visiting and so I think that

they’re visiting and so I think that this kind of tourists don’t want to feel

this kind of tourists don’t want to feel

this kind of tourists don’t want to feel like tourists they’re trying to how to

like tourists they’re trying to how to

like tourists they’re trying to how to say their brandishing their north face

say their brandishing their north face

say their brandishing their north face jackets and they’ve got this GoPro

jackets and they’ve got this GoPro

jackets and they’ve got this GoPro whereas in this ridiculous Spartan

whereas in this ridiculous Spartan

whereas in this ridiculous Spartan microfiber useless towels but what

microfiber useless towels but what

microfiber useless towels but what they’re looking for is to actually get

they’re looking for is to actually get

they’re looking for is to actually get into the culture that they are they feel

into the culture that they are they feel

into the culture that they are they feel like they’re pioneers actually exploring

like they’re pioneers actually exploring

like they’re pioneers actually exploring and to do that they’re trying to get off

and to do that they’re trying to get off

and to do that they’re trying to get off the beaten track so to actually know who

the beaten track so to actually know who

the beaten track so to actually know who these guests are I was the first to man

these guests are I was the first to man

these guests are I was the first to man the reception I checked them in I took

the reception I checked them in I took

the reception I checked them in I took them out at night we had some beers

them out at night we had some beers

them out at night we had some beers together the morning after I checked

together the morning after I checked

together the morning after I checked them out and said goodbye to them and

them out and said goodbye to them and

them out and said goodbye to them and during this timeframe we actually

during this timeframe we actually

during this timeframe we actually managed to bond and to make a connection

managed to bond and to make a connection

managed to bond and to make a connection and they actually gave me genuine

and they actually gave me genuine

and they actually gave me genuine feedback about their experience I got to

feedback about their experience I got to

feedback about their experience I got to leave my city through their eyes and I

leave my city through their eyes and I

leave my city through their eyes and I also got genuine feedback about my

also got genuine feedback about my

also got genuine feedback about my business itself and even better than

business itself and even better than

business itself and even better than that I made friends for life which I

that I made friends for life which I

that I made friends for life which I enjoy is visiting around the world just

enjoy is visiting around the world just

enjoy is visiting around the world just yesterday I came back from Berlin after

yesterday I came back from Berlin after

yesterday I came back from Berlin after I was hosted by three different of these

I was hosted by three different of these

I was hosted by three different of these so another thing that we did was when we

so another thing that we did was when we

so another thing that we did was when we started to have these budget airlines

started to have these budget airlines

started to have these budget airlines flying into Israel for example we got

flying into Israel for example we got

flying into Israel for example we got hit by this wave of pretty excited

hit by this wave of pretty excited

hit by this wave of pretty excited Polish travelers they were gifting us

Polish travelers they were gifting us

Polish travelers they were gifting us with vodka bottles and we were cheering

with vodka bottles and we were cheering

with vodka bottles and we were cheering together so not long after I got a few

together so not long after I got a few

together so not long after I got a few friends and we jumped one of these

friends and we jumped one of these

friends and we jumped one of these planes returning back to Warsaw I chose

planes returning back to Warsaw I chose

planes returning back to Warsaw I chose the most remote hostel from the city

the most remote hostel from the city

the most remote hostel from the city center I could in the district of Prague

center I could in the district of Prague

center I could in the district of Prague I in Warsaw and over there looking very

I in Warsaw and over there looking very

I in Warsaw and over there looking very much like our own Florentine we got to

much like our own Florentine we got to

much like our own Florentine we got to meet the travelers that are coming from

meet the travelers that are coming from

meet the travelers that are coming from Warsaw and coming to visit us in Israel

Warsaw and coming to visit us in Israel

Warsaw and coming to visit us in Israel I got to know them in their natural

I got to know them in their natural

I got to know them in their natural habitat so next time when I check the

habitat so next time when I check the

habitat so next time when I check the Polack into the hostel small talk was

Polack into the hostel small talk was

Polack into the hostel small talk was natural and real and we shared an

natural and real and we shared an

natural and real and we shared an intimacy because the truth is that both

intimacy because the truth is that both

intimacy because the truth is that both of us has visited each other’s homes so

of us has visited each other’s homes so

of us has visited each other’s homes so knowing that this is the kind of guest

knowing that this is the kind of guest

knowing that this is the kind of guest that we have and considering our

that we have and considering our

that we have and considering our location which is quite still in

location which is quite still in

location which is quite still in alternative we started to design the

alternative we started to design the

alternative we started to design the place fitting for them fitting for the

place fitting for them fitting for the

place fitting for them fitting for the budget levelers the students on

budget levelers the students on

budget levelers the students on vacations those FIDs and we actually

vacations those FIDs and we actually

vacations those FIDs and we actually built the place ourselves build the

built the place ourselves build the

built the place ourselves build the facilities renovated painted we created

facilities renovated painted we created

facilities renovated painted we created shared bathrooms because it’s a communal

shared bathrooms because it’s a communal

shared bathrooms because it’s a communal atmosphere they’re trying to create and

atmosphere they’re trying to create and

atmosphere they’re trying to create and the conditions are very basic the rooms

the conditions are very basic the rooms

the conditions are very basic the rooms are basic but the common areas we

are basic but the common areas we

are basic but the common areas we tested in them they have a communal

tested in them they have a communal

tested in them they have a communal kitchen where they can cook and meet

kitchen where they can cook and meet

kitchen where they can cook and meet each other and share their experiences

each other and share their experiences

each other and share their experiences and the whole place is designed in a

and the whole place is designed in a

and the whole place is designed in a very artsy hips are kind of away and

very artsy hips are kind of away and

very artsy hips are kind of away and there is another implication of bringing

there is another implication of bringing

there is another implication of bringing guests to such a part of the city that

guests to such a part of the city that

guests to such a part of the city that is not set up for tourists it also

is not set up for tourists it also

is not set up for tourists it also effects the local businesses it’s the

effects the local businesses it’s the

effects the local businesses it’s the liquor store guy the local falafel guy

liquor store guy the local falafel guy

liquor store guy the local falafel guy the corner store everyone is very

the corner store everyone is very

the corner store everyone is very excited to have this new market coming

excited to have this new market coming

excited to have this new market coming to visit them not the type of people to

to visit them not the type of people to

to visit them not the type of people to go and travel they have the world coming

go and travel they have the world coming

go and travel they have the world coming to visit them and they’re very happy to

to visit them and they’re very happy to

to visit them and they’re very happy to practice their English with them in our

practice their English with them in our

practice their English with them in our case it also affected very much the car

case it also affected very much the car

case it also affected very much the car mechanics which started to enjoy a very

mechanics which started to enjoy a very

mechanics which started to enjoy a very nice view of the tourists coming back

nice view of the tourists coming back

nice view of the tourists coming back from the beach yeah

from the beach yeah

from the beach yeah when you have a hostel in the city

when you have a hostel in the city

when you have a hostel in the city centre in the tourist area the energy is

centre in the tourist area the energy is

centre in the tourist area the energy is very easily spilt into the street it’s

very easily spilt into the street it’s

very easily spilt into the street it’s it’s spent because you as a host is not

it’s spent because you as a host is not

it’s spent because you as a host is not required to provide more than just a bed

required to provide more than just a bed

required to provide more than just a bed there may be basic information how to

there may be basic information how to

there may be basic information how to get from and return to the airport

get from and return to the airport

get from and return to the airport because everything is out there like

because everything is out there like

because everything is out there like there’s a lot of signs and they’re all

there’s a lot of signs and they’re all

there’s a lot of signs and they’re all trying to get there foreign currencies

trying to get there foreign currencies

trying to get there foreign currencies and convincing them it’s very accessible

and convincing them it’s very accessible

and convincing them it’s very accessible and it’s hard to keep the energy

and it’s hard to keep the energy

and it’s hard to keep the energy contained in the hostel what we found

contained in the hostel what we found

contained in the hostel what we found out that when you’re a little bit off

out that when you’re a little bit off

out that when you’re a little bit off the beaten track guests are not so keen

the beaten track guests are not so keen

the beaten track guests are not so keen to leave the hostel immediately they

to leave the hostel immediately they

to leave the hostel immediately they stick around and if you provide them

stick around and if you provide them

stick around and if you provide them with the common areas to socialise in

with the common areas to socialise in

with the common areas to socialise in and you sell them cheap beer similar to

and you sell them cheap beer similar to

and you sell them cheap beer similar to the prices they’re used to then they

the prices they’re used to then they

the prices they’re used to then they stick around and they start to mix and

stick around and they start to mix and

stick around and they start to mix and meet each other and create some you know

meet each other and create some you know

meet each other and create some you know new friendships new travel buddies and

new friendships new travel buddies and

new friendships new travel buddies and you know if you invest even more in the

you know if you invest even more in the

you know if you invest even more in the facilities they stick around even even

facilities they stick around even even

facilities they stick around even even more and when they do leave the hostel

more and when they do leave the hostel

more and when they do leave the hostel usually it’s in a group of newly made

usually it’s in a group of newly made

usually it’s in a group of newly made friends that are setting out there to

friends that are setting out there to

friends that are setting out there to explore the city sometime really big

explore the city sometime really big

explore the city sometime really big groups and it’s very nice to see this

groups and it’s very nice to see this

groups and it’s very nice to see this community happening and also in that

community happening and also in that

community happening and also in that stage your recommendation and

stage your recommendation and

stage your recommendation and information that you can provide them is

information that you can provide them is

information that you can provide them is very useful because you know this part

very useful because you know this part

very useful because you know this part of town you know what is happening the

of town you know what is happening the

of town you know what is happening the guidebooks are not updated with what is

guidebooks are not updated with what is

guidebooks are not updated with what is going on in the let’s say the cutting

going on in the let’s say the cutting

going on in the let’s say the cutting edge scene

edge scene

edge scene of south Tel Aviv let’s go back to that

of south Tel Aviv let’s go back to that

of south Tel Aviv let’s go back to that dawn of the dead zombie scene from the

dawn of the dead zombie scene from the

dawn of the dead zombie scene from the beginning so we have a like Korean guest

beginning so we have a like Korean guest

beginning so we have a like Korean guest just standing there next to the gate

just standing there next to the gate

just standing there next to the gate trying to push it you can see the lips

trying to push it you can see the lips

trying to push it you can see the lips mumbling a prayer in exotic languages

mumbling a prayer in exotic languages

mumbling a prayer in exotic languages Open Sesame

Open Sesame

Open Sesame so after we have a few laughs we bust

so after we have a few laughs we bust

so after we have a few laughs we bust them in some random zombie photo but

them in some random zombie photo but

them in some random zombie photo but that’s me over there we bust them in and

that’s me over there we bust them in and

that’s me over there we bust them in and they are welcomed with a gallery

they are welcomed with a gallery

they are welcomed with a gallery colorful gallery of the finest street

colorful gallery of the finest street

colorful gallery of the finest street artists of South Tel Aviv with guests

artists of South Tel Aviv with guests

artists of South Tel Aviv with guests playing and chatting at the bar pop

playing and chatting at the bar pop

playing and chatting at the bar pop music is blasting everything is colorful

music is blasting everything is colorful

music is blasting everything is colorful and designed and how can I say it’s a

and designed and how can I say it’s a

and designed and how can I say it’s a catharsis for them and so they can sit

catharsis for them and so they can sit

catharsis for them and so they can sit at the bar chill-out make new friends

at the bar chill-out make new friends

at the bar chill-out make new friends and start their Tel Aviv and Israel

and start their Tel Aviv and Israel

and start their Tel Aviv and Israel adventure with a bang let’s say two

adventure with a bang let’s say two

adventure with a bang let’s say two years ago I was invited to set up

years ago I was invited to set up

years ago I was invited to set up another hostel this time in the north by

another hostel this time in the north by

another hostel this time in the north by the only lake that we have the Sea of

the only lake that we have the Sea of

the only lake that we have the Sea of Galilee the location itself was again

Galilee the location itself was again

Galilee the location itself was again challenging the city of Tiberias last

challenging the city of Tiberias last

challenging the city of Tiberias last century was still a festive happy

century was still a festive happy

century was still a festive happy travelers tourist towns where people

travelers tourist towns where people

travelers tourist towns where people enjoy to come and many of us as children

enjoy to come and many of us as children

enjoy to come and many of us as children spent our summer vacations there but in

spent our summer vacations there but in

spent our summer vacations there but in the last decades it has dwindled into a

the last decades it has dwindled into a

the last decades it has dwindled into a sad and failing town with unfulfilled

sad and failing town with unfulfilled

sad and failing town with unfulfilled potential most Israel would avoid that

potential most Israel would avoid that

potential most Israel would avoid that City these days the building in question

City these days the building in question

City these days the building in question was located in the very heart of the

was located in the very heart of the

was located in the very heart of the downtown but that heart was just not

downtown but that heart was just not

downtown but that heart was just not beating perfect sounds just like the

beating perfect sounds just like the

beating perfect sounds just like the project that I would enjoy

and so the place itself used to be a

and so the place itself used to be a motel very rundown hotel that the

motel very rundown hotel that the

motel very rundown hotel that the ceiling was yellow with cigarette smoke

ceiling was yellow with cigarette smoke

ceiling was yellow with cigarette smoke and the rotting wall-to-wall carpet and

and the rotting wall-to-wall carpet and

and the rotting wall-to-wall carpet and all facilities were broken it has seen

all facilities were broken it has seen

all facilities were broken it has seen better days for sure but what we also

better days for sure but what we also

better days for sure but what we also found out shortly after we moved in is

found out shortly after we moved in is

found out shortly after we moved in is that the place had a running reputation

that the place had a running reputation

that the place had a running reputation of being a brothel and a home for other

of being a brothel and a home for other

of being a brothel and a home for other shady activities and so once I got the

shady activities and so once I got the

shady activities and so once I got the key

key

key I moved in with a group of renegade

I moved in with a group of renegade

I moved in with a group of renegade friends I met traveling around the world

friends I met traveling around the world

friends I met traveling around the world the tattooed short-tempered kind of

the tattooed short-tempered kind of

the tattooed short-tempered kind of people you know but this is the these

people you know but this is the these

people you know but this is the these are the only people that would feel at

are the only people that would feel at

are the only people that would feel at home in such a location so we started

home in such a location so we started

home in such a location so we started the demolishing and rebuilding the place

the demolishing and rebuilding the place

the demolishing and rebuilding the place why from day one we still took took new

why from day one we still took took new

why from day one we still took took new gas we received new gas to know what’s

gas we received new gas to know what’s

gas we received new gas to know what’s going on we top that team with my

going on we top that team with my

going on we top that team with my Caucasian Shepherd dog and we convinced

Caucasian Shepherd dog and we convinced

Caucasian Shepherd dog and we convinced all the regular clients to not return

all the regular clients to not return

all the regular clients to not return there it was very effective that move

there it was very effective that move

there it was very effective that move with the dog and then we started

with the dog and then we started

with the dog and then we started renovating and we found out that

renovating and we found out that

renovating and we found out that Tiberius has a very eclectic range of

Tiberius has a very eclectic range of

Tiberius has a very eclectic range of people interested in actually coming to

people interested in actually coming to

people interested in actually coming to visit from the local people we had

visit from the local people we had

visit from the local people we had Orthodox Jews coming for the these

Orthodox Jews coming for the these

Orthodox Jews coming for the these graves of the sages we had Bedouin

graves of the sages we had Bedouin

graves of the sages we had Bedouin storming the the city on the Muslim

storming the the city on the Muslim

storming the the city on the Muslim holidays we had the Israeli families

holidays we had the Israeli families

holidays we had the Israeli families coming to barbecue by the beaches in the

coming to barbecue by the beaches in the

coming to barbecue by the beaches in the civilian holidays and from the tourists

civilian holidays and from the tourists

civilian holidays and from the tourists we had Christian pilgrims coming to

we had Christian pilgrims coming to

we had Christian pilgrims coming to visit the holy sites around the leg that

visit the holy sites around the leg that

visit the holy sites around the leg that are related to Jesus we had the Israeli

are related to Jesus we had the Israeli

are related to Jesus we had the Israeli Trail hikers and nature lovers coming to

Trail hikers and nature lovers coming to

Trail hikers and nature lovers coming to do day hikes or just passing through the

do day hikes or just passing through the

do day hikes or just passing through the city

city

city we had archaeology lovers and history

we had archaeology lovers and history

we had archaeology lovers and history fans coming to marvel at the numerous

fans coming to marvel at the numerous

fans coming to marvel at the numerous ruins that are scattered all over that

ruins that are scattered all over that

ruins that are scattered all over that region the city itself has a few of them

region the city itself has a few of them

region the city itself has a few of them even though they’re crumbling with

even though they’re crumbling with

even though they’re crumbling with neglect and we had even political

neglect and we had even political

neglect and we had even political tourists coming up to the north and

tourists coming up to the north and

tourists coming up to the north and wanting to see for themselves what is

wanting to see for themselves what is

wanting to see for themselves what is going on on the borders with Syria and

going on on the borders with Syria and

going on on the borders with Syria and Lebanon

Lebanon

Lebanon but still we were not very central

but still we were not very central

but still we were not very central located even though it had the great

located even though it had the great

located even though it had the great potential Tiberius because it’s located

potential Tiberius because it’s located

potential Tiberius because it’s located between the Galilee the Jordan Valley

between the Galilee the Jordan Valley

between the Galilee the Jordan Valley the Golan Heights and just by the lake

the Golan Heights and just by the lake

the Golan Heights and just by the lake if you look at the map of hostels we are

if you look at the map of hostels we are

if you look at the map of hostels we are almost the most North host actual hostel

almost the most North host actual hostel

almost the most North host actual hostel if we want to brand ourselves as a

if we want to brand ourselves as a

if we want to brand ourselves as a capital of the north the way this city

capital of the north the way this city

capital of the north the way this city used to be 2000 years ago this very year

used to be 2000 years ago this very year

used to be 2000 years ago this very year when it was established

when it was established

when it was established we should help our competition to thrive

we should help our competition to thrive

we should help our competition to thrive so what we did we actually encourage our

so what we did we actually encourage our

so what we did we actually encourage our guests to check out of our hostel and go

guests to check out of our hostel and go

guests to check out of our hostel and go and check into hostels that are further

and check into hostels that are further

and check into hostels that are further north and further east of us and this

north and further east of us and this

north and further east of us and this way we aim to stretch the borders of the

way we aim to stretch the borders of the

way we aim to stretch the borders of the touristic Eaton ireri I know it’s a slow

touristic Eaton ireri I know it’s a slow

touristic Eaton ireri I know it’s a slow process but I believe that with the

process but I believe that with the

process but I believe that with the intention it gradually does seem to work

intention it gradually does seem to work

intention it gradually does seem to work and we start to have more hostels

and we start to have more hostels

and we start to have more hostels popping around and we’re very

popping around and we’re very

popping around and we’re very cooperative with them and helping them

cooperative with them and helping them

cooperative with them and helping them with advice and other support and our

with advice and other support and our

with advice and other support and our dream is that when the tourists we

dream is that when the tourists we

dream is that when the tourists we landed the Tel Aviv ben-gurion airport

landed the Tel Aviv ben-gurion airport

landed the Tel Aviv ben-gurion airport and they will get the Israel Association

and they will get the Israel Association

and they will get the Israel Association postal Association map it will be dotted

postal Association map it will be dotted

postal Association map it will be dotted with numerous hostel in that region and

with numerous hostel in that region and

with numerous hostel in that region and therefore they will put more emphasis

therefore they will put more emphasis

therefore they will put more emphasis and will feel that this is maybe a

and will feel that this is maybe a

and will feel that this is maybe a destinations I should explore as

destinations I should explore as

destinations I should explore as important as Tel Aviv and as Jerusalem

important as Tel Aviv and as Jerusalem

important as Tel Aviv and as Jerusalem another drawback of Tiberias is that

another drawback of Tiberias is that

another drawback of Tiberias is that unfortunately it doesn’t have so much to

unfortunately it doesn’t have so much to

unfortunately it doesn’t have so much to offer the tourists also us but the

offer the tourists also us but the

offer the tourists also us but the tourists are the object of focus even

tourists are the object of focus even

tourists are the object of focus even the street signs are not in English and

the street signs are not in English and

the street signs are not in English and the local vendors don’t speak English

the local vendors don’t speak English

the local vendors don’t speak English there’s no Maps no tourist information

there’s no Maps no tourist information

there’s no Maps no tourist information nightlife is practically non-existent

nightlife is practically non-existent

nightlife is practically non-existent and the few ruins that are there again

and the few ruins that are there again

and the few ruins that are there again crumbling so no problem we started to

crumbling so no problem we started to

crumbling so no problem we started to design our own City Maps regional maps

design our own City Maps regional maps

design our own City Maps regional maps we designed a textbook of day hikes that

we designed a textbook of day hikes that

we designed a textbook of day hikes that they can use to plan their own trip at

they can use to plan their own trip at

they can use to plan their own trip at nighttime when there’s nothing to do

nighttime when there’s nothing to do

nighttime when there’s nothing to do because it’s a real ghost town unlike

because it’s a real ghost town unlike

because it’s a real ghost town unlike Tel Aviv then we started to have

Tel Aviv then we started to have

Tel Aviv then we started to have in-house events for them things to do

in-house events for them things to do

in-house events for them things to do and I even took them in my vintage VW

and I even took them in my vintage VW

and I even took them in my vintage VW bus I took them out to nature too

bus I took them out to nature too

bus I took them out to nature too a local secret spots jumping into the

a local secret spots jumping into the

a local secret spots jumping into the lake and the river and local kibbutz

lake and the river and local kibbutz

lake and the river and local kibbutz bars and all these experiences just to

bars and all these experiences just to

bars and all these experiences just to keep them busy and happy and to show to

keep them busy and happy and to show to

keep them busy and happy and to show to them the things I discovered myself when

them the things I discovered myself when

them the things I discovered myself when I moved north to set up this hostel at

I moved north to set up this hostel at

I moved north to set up this hostel at this time when I’m spending again time

this time when I’m spending again time

this time when I’m spending again time with them at night and we’re going

with them at night and we’re going

with them at night and we’re going around and exploring places together

around and exploring places together

around and exploring places together again they are sharing with me their

again they are sharing with me their

again they are sharing with me their feedback of their experience in Israel

feedback of their experience in Israel

feedback of their experience in Israel of what they like and what hurts them

of what they like and what hurts them

of what they like and what hurts them and one of the things that hurt the most

and one of the things that hurt the most

and one of the things that hurt the most when they were visited in the north was

when they were visited in the north was

when they were visited in the north was to find out about this I don’t know why

to find out about this I don’t know why

to find out about this I don’t know why but these things – it’s like a seasonal

but these things – it’s like a seasonal

but these things – it’s like a seasonal thing maybe it’s after the rain you know

thing maybe it’s after the rain you know

thing maybe it’s after the rain you know when the north is blooming this also

when the north is blooming this also

when the north is blooming this also tends to happen so instead of

tends to happen so instead of

tends to happen so instead of complaining we’re trying to find

complaining we’re trying to find

complaining we’re trying to find windmills we just we used it we

windmills we just we used it we

windmills we just we used it we initiated the trip trips like for

initiated the trip trips like for

initiated the trip trips like for cleaning the beaches and I can tell you

cleaning the beaches and I can tell you

cleaning the beaches and I can tell you most of the guests were joining happily

most of the guests were joining happily

most of the guests were joining happily they were they would come and clean for

they were they would come and clean for

they were they would come and clean for themselves out of love for mother nature

themselves out of love for mother nature

themselves out of love for mother nature or out of love for this specific land

or out of love for this specific land

or out of love for this specific land and again we are bonding and traveling

and again we are bonding and traveling

and again we are bonding and traveling together and after that we all enjoy a

together and after that we all enjoy a

together and after that we all enjoy a well-deserved swim in the lake mmm I

well-deserved swim in the lake mmm I

well-deserved swim in the lake mmm I hope I managed to inspire at least a few

hope I managed to inspire at least a few

hope I managed to inspire at least a few of you to think outside of the box and

of you to think outside of the box and

of you to think outside of the box and look with fresh eyes at the map and go

look with fresh eyes at the map and go

look with fresh eyes at the map and go out there and set up new businesses

out there and set up new businesses

out there and set up new businesses which will be hubs for people from

which will be hubs for people from

which will be hubs for people from around the world to come and see the

around the world to come and see the

around the world to come and see the beauty that this region of the planet

beauty that this region of the planet

beauty that this region of the planet has to offer I would like to finish with

has to offer I would like to finish with

has to offer I would like to finish with a quote that helps me go through this

a quote that helps me go through this

a quote that helps me go through this life it’s adapted from the words of sri

life it’s adapted from the words of sri

life it’s adapted from the words of sri nisargadatta maharaj and it goes

nisargadatta maharaj and it goes

nisargadatta maharaj and it goes something like this my mind tells me

something like this my mind tells me

something like this my mind tells me this is irrational but my heart tells me

this is irrational but my heart tells me

this is irrational but my heart tells me this is what I have to do and between

this is what I have to do and between

this is what I have to do and between these two things these things happen

these two things these things happen

these two things these things happen thank you very much

thank you very much

thank you very much you

”

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