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Social Engineering a Better World | Bryan Austin | TEDxElonUniversity


welcome to the future today we are at

welcome to the future today we are at the point in history when we are the

the point in history when we are the

the point in history when we are the most technologically advanced society

most technologically advanced society

most technologically advanced society ever we have robots that are using

ever we have robots that are using

ever we have robots that are using computers making surgery so precise that

computers making surgery so precise that

computers making surgery so precise that they are the incisions are smaller than

they are the incisions are smaller than

they are the incisions are smaller than the breadth of a human hair we

the breadth of a human hair we

the breadth of a human hair we communicate with the speed of light I

communicate with the speed of light I

communicate with the speed of light I have it at my house it’s wonderful thing

have it at my house it’s wonderful thing

have it at my house it’s wonderful thing fiber internet we also using devices

fiber internet we also using devices

fiber internet we also using devices like these are able to communicate to

like these are able to communicate to

like these are able to communicate to other people across the world using

other people across the world using

other people across the world using radio waves or you could use the radio

radio waves or you could use the radio

radio waves or you could use the radio waves to cook your hot pockets but the

waves to cook your hot pockets but the

waves to cook your hot pockets but the thing about all of this wonderful

thing about all of this wonderful

thing about all of this wonderful technological advancement is we are at

technological advancement is we are at

technological advancement is we are at the point in history when we are at our

the point in history when we are at our

the point in history when we are at our worst communication aliy interpersonal

worst communication aliy interpersonal

worst communication aliy interpersonal communication is at its all-time low the

communication is at its all-time low the

communication is at its all-time low the running joke is you know two people

running joke is you know two people

running joke is you know two people sitting in the same room texting each

sitting in the same room texting each

sitting in the same room texting each other rather than talking I work in

other rather than talking I work in

other rather than talking I work in information security specifically I have

information security specifically I have

information security specifically I have been focused for the last year and a

been focused for the last year and a

been focused for the last year and a half in social engineering and we

half in social engineering and we

half in social engineering and we developed these models one of which is

developed these models one of which is

developed these models one of which is also used by the FBI it’s called the

also used by the FBI it’s called the

also used by the FBI it’s called the behavioral change stairway model as you

behavioral change stairway model as you

behavioral change stairway model as you can see the behavioral change stairway

can see the behavioral change stairway

can see the behavioral change stairway model is designed for hostage

model is designed for hostage

model is designed for hostage negotiations really high-stress

negotiations really high-stress

negotiations really high-stress situations like that but we also use it

situations like that but we also use it

situations like that but we also use it in counseling we also use it in social

in counseling we also use it in social

in counseling we also use it in social engineering and it’s something that is

engineering and it’s something that is

engineering and it’s something that is wonderful very effective in

wonderful very effective in

wonderful very effective in interpersonal communications as you can

interpersonal communications as you can

interpersonal communications as you can see the steps rise through here you’ve

see the steps rise through here you’ve

see the steps rise through here you’ve got active listening empathy rapport

got active listening empathy rapport

got active listening empathy rapport influence and behavioral change is the

influence and behavioral change is the

influence and behavioral change is the final result we’re going to talk about

final result we’re going to talk about

final result we’re going to talk about all of these first off you need to

all of these first off you need to

all of these first off you need to discuss what active listening is all

discuss what active listening is all

discuss what active listening is all right this is a really really

right this is a really really

right this is a really really complicated definition you guys ready

complicated definition you guys ready

complicated definition you guys ready you ready it’s to listen actively

you ready it’s to listen actively

you ready it’s to listen actively you can look this is the Japanese word

you can look this is the Japanese word

you can look this is the Japanese word for active listening using your ear you

for active listening using your ear you

for active listening using your ear you your eyes your undivided attention to

your eyes your undivided attention to

your eyes your undivided attention to your heart now the point of active

your heart now the point of active

your heart now the point of active listening is that we are hearing what

listening is that we are hearing what

listening is that we are hearing what the person is saying but we’re not just

the person is saying but we’re not just

the person is saying but we’re not just understanding the words we’re letting it

understanding the words we’re letting it

understanding the words we’re letting it sink in psychologists and social

sink in psychologists and social

sink in psychologists and social engineer Michele Fenster said it is

engineer Michele Fenster said it is

engineer Michele Fenster said it is fully concentrating on the social

fully concentrating on the social

fully concentrating on the social interaction fully concentrating on what

interaction fully concentrating on what

interaction fully concentrating on what is being said rather than just the

is being said rather than just the

is being said rather than just the speaker or looking for a way to respond

speaker or looking for a way to respond

speaker or looking for a way to respond when the techniques that you use for

when the techniques that you use for

when the techniques that you use for active listening they’re not anything

active listening they’re not anything

active listening they’re not anything revolutionary you start out with

revolutionary you start out with

revolutionary you start out with listening to what is being said

listening to what is being said

listening to what is being said revolutionary concept right but not only

revolutionary concept right but not only

revolutionary concept right but not only that I acknowledge what is being said

that I acknowledge what is being said

that I acknowledge what is being said keep your mind focused keep yourself

keep your mind focused keep yourself

keep your mind focused keep yourself engaged yes I understand

engaged yes I understand

engaged yes I understand uh-huh things like that are simple

uh-huh things like that are simple

uh-huh things like that are simple conversation movers but it tells the

conversation movers but it tells the

conversation movers but it tells the other person I am being listened to

other person I am being listened to

other person I am being listened to I’m important don’t fidget with your

I’m important don’t fidget with your

I’m important don’t fidget with your phone don’t give them half your

phone don’t give them half your

phone don’t give them half your attention on top of that acknowledge the

attention on top of that acknowledge the

attention on top of that acknowledge the things that are being said repeat them

things that are being said repeat them

things that are being said repeat them back don’t be mocking you know that you

back don’t be mocking you know that you

back don’t be mocking you know that you can always tell when somebody’s kind of

can always tell when somebody’s kind of

can always tell when somebody’s kind of teasing you oh so this is what you’re

teasing you oh so this is what you’re

teasing you oh so this is what you’re actually saying right you always see the

actually saying right you always see the

actually saying right you always see the joke is they lean forward and so sorry

joke is they lean forward and so sorry

joke is they lean forward and so sorry whenever I’m teasing something it’s got

whenever I’m teasing something it’s got

whenever I’m teasing something it’s got to be a full body thing but not only

to be a full body thing but not only

to be a full body thing but not only this the pros over at social engineer

this the pros over at social engineer

this the pros over at social engineer also will give a few tips one is watch

also will give a few tips one is watch

also will give a few tips one is watch the body language pay attention to how

the body language pay attention to how

the body language pay attention to how they’re moving but don’t get lost in it

they’re moving but don’t get lost in it

they’re moving but don’t get lost in it right because there’s a disjoint and

right because there’s a disjoint and

right because there’s a disjoint and body language and we detect it even

body language and we detect it even

body language and we detect it even without training it’s instinctive but

without training it’s instinctive but

without training it’s instinctive but it’s very very easy to just go down that

it’s very very easy to just go down that

it’s very very easy to just go down that rabbit hole especially when you start to

rabbit hole especially when you start to

rabbit hole especially when you start to learn how to do

learn how to do

learn how to do number two don’t interrupt let them

number two don’t interrupt let them

number two don’t interrupt let them speak everybody has got their own story

speak everybody has got their own story

speak everybody has got their own story we are the heroes of our own story like

we are the heroes of our own story like

we are the heroes of our own story like we saw in the earlier TED talk give them

we saw in the earlier TED talk give them

we saw in the earlier TED talk give them the chance to tell you and then find a

the chance to tell you and then find a

the chance to tell you and then find a way to fit into that story number three

way to fit into that story number three

way to fit into that story number three keep your mind engaged

keep your mind engaged

keep your mind engaged don’t let it drift don’t kind of wander

don’t let it drift don’t kind of wander

don’t let it drift don’t kind of wander off my wife is here and she can tell

off my wife is here and she can tell

off my wife is here and she can tell many many stories about she’ll be

many many stories about she’ll be

many many stories about she’ll be telling me something and uh-huh yeah and

telling me something and uh-huh yeah and

telling me something and uh-huh yeah and then dive just shut off the brain is no

then dive just shut off the brain is no

then dive just shut off the brain is no longer clicking I’m thinking about hey

longer clicking I’m thinking about hey

longer clicking I’m thinking about hey what’s for dinner don’t do that that is

what’s for dinner don’t do that that is

what’s for dinner don’t do that that is not active listening and all of this

not active listening and all of this

not active listening and all of this moves to develop empathy

moves to develop empathy

moves to develop empathy now empathy is developed out of two

now empathy is developed out of two

now empathy is developed out of two words M pathos to feel within right so

words M pathos to feel within right so

words M pathos to feel within right so your goal with empathy and your goal

your goal with empathy and your goal

your goal with empathy and your goal with active listening is to feel in

with active listening is to feel in

with active listening is to feel in yourself what the other person is

yourself what the other person is

yourself what the other person is feeling you do that by beginning to

feeling you do that by beginning to

feeling you do that by beginning to imagine yourself in the same scenarios

imagine yourself in the same scenarios

imagine yourself in the same scenarios giving yourself the the space to hear

giving yourself the the space to hear

giving yourself the the space to hear what they’re hearing to experience what

what they’re hearing to experience what

what they’re hearing to experience what they have experienced we are seeing

they have experienced we are seeing

they have experienced we are seeing right now in the modern world a lot of

right now in the modern world a lot of

right now in the modern world a lot of discussion about how there’s people who

discussion about how there’s people who

discussion about how there’s people who are middle class white they are not

are middle class white they are not

are middle class white they are not going to be able to understand the

going to be able to understand the

going to be able to understand the experience of someone of another culture

experience of someone of another culture

experience of someone of another culture or heritage that’s the goal of empathy I

or heritage that’s the goal of empathy I

or heritage that’s the goal of empathy I may not be able to understand what one

may not be able to understand what one

may not be able to understand what one of the girls in India is experiencing

of the girls in India is experiencing

of the girls in India is experiencing but I can try my best to understand and

but I can try my best to understand and

but I can try my best to understand and to empathize and to feel within myself

to empathize and to feel within myself

to empathize and to feel within myself what they must be feeling and it will

what they must be feeling and it will

what they must be feeling and it will help me to communicate more effectively

help me to communicate more effectively

help me to communicate more effectively to them so we’ve talked about listening

to them so we’ve talked about listening

to them so we’ve talked about listening now here’s the part where you start to

now here’s the part where you start to

now here’s the part where you start to become active rapport building I think

become active rapport building I think

become active rapport building I think that’s a beautiful picture personally

that’s a beautiful picture personally

that’s a beautiful picture personally rapport building is a series of events

rapport building is a series of events

rapport building is a series of events that you’re using to build

that you’re using to build

that you’re using to build no equity with another person to get the

no equity with another person to get the

no equity with another person to get the privilege of speaking into their life

privilege of speaking into their life

privilege of speaking into their life now I work with at-risk kids a lot in my

now I work with at-risk kids a lot in my

now I work with at-risk kids a lot in my spare time so breaking into a building

spare time so breaking into a building

spare time so breaking into a building your goal with report is immediate you

your goal with report is immediate you

your goal with report is immediate you want it fast you need to be able to get

want it fast you need to be able to get

want it fast you need to be able to get this person to trust you just enough to

this person to trust you just enough to

this person to trust you just enough to let you walk into that building with no

let you walk into that building with no

let you walk into that building with no questions asked

questions asked

questions asked cool however rapport with kids it’s a

cool however rapport with kids it’s a

cool however rapport with kids it’s a little bit unique but the principles are

little bit unique but the principles are

little bit unique but the principles are the same let me read you a quote real

the same let me read you a quote real

the same let me read you a quote real quick this quote comes from Robin Drake

quick this quote comes from Robin Drake

quick this quote comes from Robin Drake before I use these techniques or send

before I use these techniques or send

before I use these techniques or send out any class to practice these

out any class to practice these

out any class to practice these techniques I remind myself and them of

techniques I remind myself and them of

techniques I remind myself and them of one everlasting rule that will

one everlasting rule that will

one everlasting rule that will dramatically increase your probability

dramatically increase your probability

dramatically increase your probability of success it is all about them the only

of success it is all about them the only

of success it is all about them the only goal I have either for myself or the

goal I have either for myself or the

goal I have either for myself or the individuals I teach is that in every

individuals I teach is that in every

individuals I teach is that in every interaction the other person should walk

interaction the other person should walk

interaction the other person should walk away feeling much better for having met

away feeling much better for having met

away feeling much better for having met you you should brighten their day and

you you should brighten their day and

you you should brighten their day and listen to them when no one else would

listen to them when no one else would

listen to them when no one else would build that connection where others

build that connection where others

build that connection where others wouldn’t and you will have mastered both

wouldn’t and you will have mastered both

wouldn’t and you will have mastered both conversation and rapport keep that in

conversation and rapport keep that in

conversation and rapport keep that in back your mind because that’s going to

back your mind because that’s going to

back your mind because that’s going to come back to us so there are 10 basic

come back to us so there are 10 basic

come back to us so there are 10 basic techniques of rapport and Drake was

techniques of rapport and Drake was

techniques of rapport and Drake was actually asked hey house how do you

actually asked hey house how do you

actually asked hey house how do you develop rapport and apparently he wrote

develop rapport and apparently he wrote

develop rapport and apparently he wrote these 10 out on a napkin during lunch

these 10 out on a napkin during lunch

these 10 out on a napkin during lunch one day so number one establish an

one day so number one establish an

one day so number one establish an artificial time constraint establish any

artificial time constraint establish any

artificial time constraint establish any kind of time constraint even if you’re

kind of time constraint even if you’re

kind of time constraint even if you’re just saying oh this will only take just

just saying oh this will only take just

just saying oh this will only take just a moment of your time it establishes to

a moment of your time it establishes to

a moment of your time it establishes to that person hey you respect my time

that person hey you respect my time

that person hey you respect my time you’re not going to waste it so I only

you’re not going to waste it so I only

you’re not going to waste it so I only have to listen to you for this period

have to listen to you for this period

have to listen to you for this period it’s a pretty effective manner the

it’s a pretty effective manner the

it’s a pretty effective manner the number two body language here we come

number two body language here we come

number two body language here we come back to body language hmm

back to body language hmm

back to body language hmm it’s almost like body language is an

it’s almost like body language is an

it’s almost like body language is an important part of the way that human

important part of the way that human

important part of the way that human beings communicate shocking right

beings communicate shocking right

beings communicate shocking right so watch their body language but also

so watch their body language but also

so watch their body language but also watch yours make sure that your body

watch yours make sure that your body

watch yours make sure that your body language is lining up with what you’re

language is lining up with what you’re

language is lining up with what you’re saying

saying

saying you know keep those internet memes in

you know keep those internet memes in

you know keep those internet memes in the back of your mind don’t let them

the back of your mind don’t let them

the back of your mind don’t let them kind of creep forward you know

kind of creep forward you know

kind of creep forward you know somebody’s telling you home and my dog

somebody’s telling you home and my dog

somebody’s telling you home and my dog just passed away and I’m really really

just passed away and I’m really really

just passed away and I’m really really struggling with it be like okay dog

struggling with it be like okay dog

struggling with it be like okay dog passed away serious body language sullen

passed away serious body language sullen

passed away serious body language sullen calm don’t be like yeah it’s kind of

calm don’t be like yeah it’s kind of

calm don’t be like yeah it’s kind of like the dog that has I have no idea

like the dog that has I have no idea

like the dog that has I have no idea what I’m doing me haha yeah if you’re

what I’m doing me haha yeah if you’re

what I’m doing me haha yeah if you’re smiling when somebody’s saying that is

smiling when somebody’s saying that is

smiling when somebody’s saying that is not going to build rapport very

not going to build rapport very

not going to build rapport very effectively number two or number three

effectively number two or number three

effectively number two or number three excuse me speak slowly unlike what I’m

excuse me speak slowly unlike what I’m

excuse me speak slowly unlike what I’m doing when you speak slowly the human

doing when you speak slowly the human

doing when you speak slowly the human mind has the ability to process what is

mind has the ability to process what is

mind has the ability to process what is being said we’re not responding on

being said we’re not responding on

being said we’re not responding on something called amygdala hijacking you

something called amygdala hijacking you

something called amygdala hijacking you can dig into Chris had naggy speeches on

can dig into Chris had naggy speeches on

can dig into Chris had naggy speeches on amygdala hijacking wonderful stuff but

amygdala hijacking wonderful stuff but

amygdala hijacking wonderful stuff but if you speak slowly we tend to trust

if you speak slowly we tend to trust

if you speak slowly we tend to trust people more if you slow down to a

people more if you slow down to a

people more if you slow down to a manageable level all of a sudden you’re

manageable level all of a sudden you’re

manageable level all of a sudden you’re able to process what I am saying as I

able to process what I am saying as I

able to process what I am saying as I say it however the opposite of that is

say it however the opposite of that is

say it however the opposite of that is the old colloquialism boy that salesman

the old colloquialism boy that salesman

the old colloquialism boy that salesman was a fast talker you ever been to a car

was a fast talker you ever been to a car

was a fast talker you ever been to a car lot anybody yeah we were there a couple

lot anybody yeah we were there a couple

lot anybody yeah we were there a couple weeks ago and it was just a nightmare

weeks ago and it was just a nightmare

weeks ago and it was just a nightmare the guy spoke so quickly you’re like

the guy spoke so quickly you’re like

the guy spoke so quickly you’re like what am i buying a car or is this an

what am i buying a car or is this an

what am i buying a car or is this an auction don’t be afraid to ask for help

auction don’t be afraid to ask for help

auction don’t be afraid to ask for help right sympathy themes as a part of human

right sympathy themes as a part of human

right sympathy themes as a part of human nature are very effective we by our

nature are very effective we by our

nature are very effective we by our nature are extremely social animals we

nature are extremely social animals we

nature are extremely social animals we want to help we want to reach out to

want to help we want to reach out to

want to help we want to reach out to another person and we want to be able to

another person and we want to be able to

another person and we want to be able to be the hero you know how many of you in

be the hero you know how many of you in

be the hero you know how many of you in here have been children you know as a

here have been children you know as a

here have been children you know as a kid didn’t tie a towel around your neck

kid didn’t tie a towel around your neck

kid didn’t tie a towel around your neck and then another how many of you jumped

and then another how many of you jumped

and then another how many of you jumped off of the roof of your house thinking

off of the roof of your house thinking

off of the roof of your house thinking that you were Superman and could fly

so sometimes heroism doesn’t quite work

so sometimes heroism doesn’t quite work but don’t be afraid to ask for help and

but don’t be afraid to ask for help and

but don’t be afraid to ask for help and in order to ask for help comes the next

in order to ask for help comes the next

in order to ask for help comes the next technique ego suspension here we come

technique ego suspension here we come

technique ego suspension here we come circling back it’s not about you

circling back it’s not about you

circling back it’s not about you effective communication stops being

effective communication stops being

effective communication stops being about you it becomes about the other

about you it becomes about the other

about you it becomes about the other person it becomes us I’m no longer

person it becomes us I’m no longer

person it becomes us I’m no longer trying to be the main character of the

trying to be the main character of the

trying to be the main character of the story I’m trying to be a part of your

story I’m trying to be a part of your

story I’m trying to be a part of your story not one in my experience has been

story not one in my experience has been

story not one in my experience has been far and away the most effective allow

far and away the most effective allow

far and away the most effective allow yourself to be taught you don’t get the

yourself to be taught you don’t get the

yourself to be taught you don’t get the last word ask open-ended questions which

last word ask open-ended questions which

last word ask open-ended questions which is another technique who what when where

is another technique who what when where

is another technique who what when where why how mean not all of those are going

why how mean not all of those are going

why how mean not all of those are going to apply in a single situation some of

to apply in a single situation some of

to apply in a single situation some of them are going to be kind of sporadic

them are going to be kind of sporadic

them are going to be kind of sporadic but the thing is when you are open-ended

but the thing is when you are open-ended

but the thing is when you are open-ended in your questioning the people are going

in your questioning the people are going

in your questioning the people are going to be more responsive in giving answers

to be more responsive in giving answers

to be more responsive in giving answers they’re more willing to open up because

they’re more willing to open up because

they’re more willing to open up because hey guess what my favorite topic to talk

hey guess what my favorite topic to talk

hey guess what my favorite topic to talk about is me and I’d go to bed that it’s

about is me and I’d go to bed that it’s

about is me and I’d go to bed that it’s probably your favorite topic to talk

probably your favorite topic to talk

probably your favorite topic to talk about to validate their feelings doesn’t

about to validate their feelings doesn’t

about to validate their feelings doesn’t matter if it’s the most off-the-wall

matter if it’s the most off-the-wall

matter if it’s the most off-the-wall insane thing this person could be

insane thing this person could be

insane thing this person could be wearing a tinfoil fedora validate what

wearing a tinfoil fedora validate what

wearing a tinfoil fedora validate what they’re feeling you know I understand

they’re feeling you know I understand

they’re feeling you know I understand how you would feel that way it goes back

how you would feel that way it goes back

how you would feel that way it goes back to empathy if we validate what they’re

to empathy if we validate what they’re

to empathy if we validate what they’re feeling they’re going to be more willing

feeling they’re going to be more willing

feeling they’re going to be more willing to tell us what they’re feeling quid pro

to tell us what they’re feeling quid pro

to tell us what they’re feeling quid pro quo

quo

quo something for something again this goes

something for something again this goes

something for something again this goes back to partially my experience with

back to partially my experience with

back to partially my experience with kids partially my experience as social

kids partially my experience as social

kids partially my experience as social engineer you know I we would do

engineer you know I we would do

engineer you know I we would do something called fishing which is

something called fishing which is

something called fishing which is calling a company posing as an attacker

calling a company posing as an attacker

calling a company posing as an attacker and hi my name is Jim Johnson

and hi my name is Jim Johnson

and hi my name is Jim Johnson immediately I’ve given them something of

immediately I’ve given them something of

immediately I’ve given them something of mine you now have not only my first name

mine you now have not only my first name

mine you now have not only my first name but my last name so if I ask you to

but my last name so if I ask you to

but my last name so if I ask you to verify your identity you’re going to be

verify your identity you’re going to be

verify your identity you’re going to be more so

more so

more so chillie inclined to say oh yes that’s my

chillie inclined to say oh yes that’s my

chillie inclined to say oh yes that’s my name or if I greet you hi my name is

name or if I greet you hi my name is

name or if I greet you hi my name is Brian Brian Austin you’re going to be

Brian Brian Austin you’re going to be

Brian Brian Austin you’re going to be more inclined to give me your first and

more inclined to give me your first and

more inclined to give me your first and last name fascinating principle with

last name fascinating principle with

last name fascinating principle with kids if you give them respect this isn’t

kids if you give them respect this isn’t

kids if you give them respect this isn’t a hundred percent but my experience

a hundred percent but my experience

a hundred percent but my experience again if you give a person respect they

again if you give a person respect they

again if you give a person respect they are more inclined to give it back on top

are more inclined to give it back on top

are more inclined to give it back on top of that give a gift you know if you walk

of that give a gift you know if you walk

of that give a gift you know if you walk up to somebody even if it’s something

up to somebody even if it’s something

up to somebody even if it’s something that you plan to take back you know like

that you plan to take back you know like

that you plan to take back you know like a clipboard a pen you know here hi my

a clipboard a pen you know here hi my

a clipboard a pen you know here hi my name is Brian awesome you know could you

name is Brian awesome you know could you

name is Brian awesome you know could you hold this for me yeah automatically we

hold this for me yeah automatically we

hold this for me yeah automatically we start to want to talk more there was

start to want to talk more there was

start to want to talk more there was some research done by a guy named Robert

some research done by a guy named Robert

some research done by a guy named Robert Cialdini

Cialdini

Cialdini and we’ll talk about him in a second but

and we’ll talk about him in a second but

and we’ll talk about him in a second but when he gave people something to hold

when he gave people something to hold

when he gave people something to hold like a clipboard to sign they were more

like a clipboard to sign they were more

like a clipboard to sign they were more inclined to actually work with him and

inclined to actually work with him and

inclined to actually work with him and to give him more information gifts come

to give him more information gifts come

to give him more information gifts come in all shapes and sizes be aware of that

in all shapes and sizes be aware of that

in all shapes and sizes be aware of that and the last one is manage your own

and the last one is manage your own

and the last one is manage your own expectations how many of you have gone

expectations how many of you have gone

expectations how many of you have gone into something with the anticipation hey

into something with the anticipation hey

into something with the anticipation hey this is going to be awesome or just kill

this is going to be awesome or just kill

this is going to be awesome or just kill it here we’re gonna get this

it here we’re gonna get this

it here we’re gonna get this presentation and it’s going to rock and

presentation and it’s going to rock and

presentation and it’s going to rock and then you get up there and edges are

automatically your whole body language

automatically your whole body language changes you go from bouncy to start to

changes you go from bouncy to start to

changes you go from bouncy to start to close and shut down manage your

close and shut down manage your

close and shut down manage your expectations because your disappointment

expectations because your disappointment

expectations because your disappointment will show on you like a brightly lit

will show on you like a brightly lit

will show on you like a brightly lit sign in the middle of the night but all

sign in the middle of the night but all

sign in the middle of the night but all this moves into influence alright I’ve

this moves into influence alright I’ve

this moves into influence alright I’ve got another quote for you hold on dr.

got another quote for you hold on dr.

got another quote for you hold on dr. Robert Cialdini said my sense of the

Robert Cialdini said my sense of the

Robert Cialdini said my sense of the proper way to determine what is ethical

proper way to determine what is ethical

proper way to determine what is ethical is to make a distinction between a

is to make a distinction between a

is to make a distinction between a smuggler of influence and a detective of

smuggler of influence and a detective of

smuggler of influence and a detective of influence the smuggler knows these six

influence the smuggler knows these six

influence the smuggler knows these six principles and then counterfeits them

principles and then counterfeits them

principles and then counterfeits them bringing them into situations where they

bringing them into situations where they

bringing them into situations where they don’t naturally reside the opposite is

don’t naturally reside the opposite is

don’t naturally reside the opposite is the sluice approach the detectives

the sluice approach the detectives

the sluice approach the detectives approach to influence

approach to influence

approach to influence the detective also knows what the

the detective also knows what the

the detective also knows what the principles are and goes into every

principles are and goes into every

principles are and goes into every situation aware of them looking for the

situation aware of them looking for the

situation aware of them looking for the natural presence of one or another of

natural presence of one or another of

natural presence of one or another of these principles fascinating stuff so

these principles fascinating stuff so

these principles fascinating stuff so influence is actually the act of leading

influence is actually the act of leading

influence is actually the act of leading someone to want to make a change you use

someone to want to make a change you use

someone to want to make a change you use influence you know let’s stop here for a

influence you know let’s stop here for a

influence you know let’s stop here for a second and let’s talk about what he’s

second and let’s talk about what he’s

second and let’s talk about what he’s discussing there is a difference between

discussing there is a difference between

discussing there is a difference between influence and manipulation right and we

influence and manipulation right and we

influence and manipulation right and we can all just kind of relate to

can all just kind of relate to

can all just kind of relate to manipulation we’ve all dealt with toxic

manipulation we’ve all dealt with toxic

manipulation we’ve all dealt with toxic people in our lives we’ve dealt with

people in our lives we’ve dealt with

people in our lives we’ve dealt with manipulative salespeople whatever and

manipulative salespeople whatever and

manipulative salespeople whatever and the manipulative deliberate manipulation

the manipulative deliberate manipulation

the manipulative deliberate manipulation techniques are coercion threats

techniques are coercion threats

techniques are coercion threats blackmail and sometimes manufacturing of

blackmail and sometimes manufacturing of

blackmail and sometimes manufacturing of influence the goal of a manipulator is

influence the goal of a manipulator is

influence the goal of a manipulator is to obtain your compliance to their

to obtain your compliance to their

to obtain your compliance to their desires it’s not necessarily better you

desires it’s not necessarily better you

desires it’s not necessarily better you it’s to better myself so let’s draw that

it’s to better myself so let’s draw that

it’s to better myself so let’s draw that line really early number one rule number

line really early number one rule number

line really early number one rule number one point to be made in influence

one point to be made in influence

one point to be made in influence reciprocity remember when we were

reciprocity remember when we were

reciprocity remember when we were talking about rapport quid pro quo

talking about rapport quid pro quo

talking about rapport quid pro quo something for something if I give you

something for something if I give you

something for something if I give you something you’re inclined to give me

something you’re inclined to give me

something you’re inclined to give me something we go back to the name

something we go back to the name

something we go back to the name instance if I give you my name you’re

instance if I give you my name you’re

instance if I give you my name you’re going to be more inclined to give me

going to be more inclined to give me

going to be more inclined to give me yours I can influence you to do

yours I can influence you to do

yours I can influence you to do something along the lines of what I am

something along the lines of what I am

something along the lines of what I am hoping to achieve in you by giving you

hoping to achieve in you by giving you

hoping to achieve in you by giving you something in return

something in return

something in return the next point consistency remain

the next point consistency remain

the next point consistency remain consistent don’t flake out don’t follow

consistent don’t flake out don’t follow

consistent don’t flake out don’t follow through have follow-through right how

through have follow-through right how

through have follow-through right how many people know somebody that you know

many people know somebody that you know

many people know somebody that you know oh yeah I’ll totally be there I am down

oh yeah I’ll totally be there I am down

oh yeah I’ll totally be there I am down and nothing it’s hard to trust that

and nothing it’s hard to trust that

and nothing it’s hard to trust that person and not only that it’s hard to

person and not only that it’s hard to

person and not only that it’s hard to let that person speak into your life

let that person speak into your life

let that person speak into your life with any degree of authority and next up

with any degree of authority and next up

with any degree of authority and next up we’re going to talk about social proof

we’re going to talk about social proof

we’re going to talk about social proof I mean we all know the social proof I

I mean we all know the social proof I

I mean we all know the social proof I have a six-year-old and I caught myself

have a six-year-old and I caught myself

have a six-year-old and I caught myself becoming my parents last week my son was

becoming my parents last week my son was

becoming my parents last week my son was like but all the other boys are doing it

like but all the other boys are doing it

like but all the other boys are doing it in the neighborhood and I was like yeah

in the neighborhood and I was like yeah

in the neighborhood and I was like yeah and if all the other boys in the

and if all the other boys in the

and if all the other boys in the neighborhood were jumping off of the

neighborhood were jumping off of the

neighborhood were jumping off of the roof would you do it uh so I’d never do

roof would you do it uh so I’d never do

roof would you do it uh so I’d never do that but what can I say

that but what can I say

that but what can I say next point is liking all right I want

next point is liking all right I want

next point is liking all right I want everybody to raise their right hand

right so a lot of you guys have been

right so a lot of you guys have been chuckling at my jokes as bad as they are

chuckling at my jokes as bad as they are

chuckling at my jokes as bad as they are and when I asked you to do something

and when I asked you to do something

and when I asked you to do something nobody hesitated you can put them back

nobody hesitated you can put them back

nobody hesitated you can put them back you’re good I wanted to demonstrate a

you’re good I wanted to demonstrate a

you’re good I wanted to demonstrate a point you you kind of relate to me you

point you you kind of relate to me you

point you you kind of relate to me you kind of like what I’m having to say I

kind of like what I’m having to say I

kind of like what I’m having to say I made you chuckle so you’re like hey you

made you chuckle so you’re like hey you

made you chuckle so you’re like hey you know why not let’s see what he’s doing

know why not let’s see what he’s doing

know why not let’s see what he’s doing if you like me you’re more likely to

if you like me you’re more likely to

if you like me you’re more likely to listen to me be likeable and to be

listen to me be likeable and to be

listen to me be likeable and to be likeable is to be like someone there was

likeable is to be like someone there was

likeable is to be like someone there was a study done on relationships and it

a study done on relationships and it

a study done on relationships and it said that most relationships flourish oh

said that most relationships flourish oh

said that most relationships flourish oh I am on the wrong side sorry I couldn’t

I am on the wrong side sorry I couldn’t

I am on the wrong side sorry I couldn’t think of a better image for influence

think of a better image for influence

think of a better image for influence than this but likeability is based on

than this but likeability is based on

than this but likeability is based on proximity and similarity right so the

proximity and similarity right so the

proximity and similarity right so the closer you are and the more similar you

closer you are and the more similar you

closer you are and the more similar you are the more you are going to like one

are the more you are going to like one

are the more you are going to like one another again it comes back to our

another again it comes back to our

another again it comes back to our favorite topic to talk about is

favorite topic to talk about is

favorite topic to talk about is ourselves if somebody is very similar to

ourselves if somebody is very similar to

ourselves if somebody is very similar to us they must be a pretty decent person

us they must be a pretty decent person

us they must be a pretty decent person because I know I am yeah now we move

because I know I am yeah now we move

because I know I am yeah now we move into authority now this one’s really

into authority now this one’s really

into authority now this one’s really really tricky because a lot of people

really tricky because a lot of people

really tricky because a lot of people miss read this now Authority is not

miss read this now Authority is not

miss read this now Authority is not being in authority it is being an

being in authority it is being an

being in authority it is being an authority now the trick is I am given to

authority now the trick is I am given to

authority now the trick is I am given to you as an authority so I am now looking

you as an authority so I am now looking

you as an authority so I am now looking at you with a degree of understanding

at you with a degree of understanding

at you with a degree of understanding and knowledge in this in this particular

and knowledge in this in this particular

and knowledge in this in this particular area so the change that you’re hoping to

area so the change that you’re hoping to

area so the change that you’re hoping to experience is going to happen based on

experience is going to happen based on

experience is going to happen based on Matt

Matt

Matt it all leads to a behavioral change the

it all leads to a behavioral change the

it all leads to a behavioral change the final result is the point we have to

final result is the point we have to

final result is the point we have to make sure that we know what our goal is

make sure that we know what our goal is

make sure that we know what our goal is the goal is changing people in my world

the goal is changing people in my world

the goal is changing people in my world it’s to gut insecurities and hurts in

it’s to gut insecurities and hurts in

it’s to gut insecurities and hurts in people it’s to take the life of a kid

people it’s to take the life of a kid

people it’s to take the life of a kid who has been told by the whole world

who has been told by the whole world

who has been told by the whole world you’re never going to accomplish

you’re never going to accomplish

you’re never going to accomplish anything and say hey you know what you

anything and say hey you know what you

anything and say hey you know what you can do anything you want if you work

can do anything you want if you work

can do anything you want if you work hard at it I’m going to walk with you

hard at it I’m going to walk with you

hard at it I’m going to walk with you and I’m going to help you behavioral

and I’m going to help you behavioral

and I’m going to help you behavioral change is like a butterfly coming out of

change is like a butterfly coming out of

change is like a butterfly coming out of a chrysalis person has to want to change

a chrysalis person has to want to change

a chrysalis person has to want to change but you can help influence that come

but you can help influence that come

but you can help influence that come back to this quote the only goal that I

back to this quote the only goal that I

back to this quote the only goal that I have for either myself or the

have for either myself or the

have for either myself or the individuals I teach is that in every

individuals I teach is that in every

individuals I teach is that in every interaction the other person should walk

interaction the other person should walk

interaction the other person should walk away feeling much better for having met

away feeling much better for having met

away feeling much better for having met you I would take that a step further and

you I would take that a step further and

you I would take that a step further and say your goal should be that the other

say your goal should be that the other

say your goal should be that the other person becomes better for having met you

person becomes better for having met you

person becomes better for having met you now go out find someone find yourself

now go out find someone find yourself

now go out find someone find yourself and be the change you want to be see in

and be the change you want to be see in

and be the change you want to be see in the world

the world

the world [Applause]

”

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