When I was 17 or 18 years old I was going to
study abroad
I doubted my abilities and my father
he told me you can years later in
1999 in the master’s degree writing a thesis
a thesis on structures
organizational and what I wanted
know what the companies were doing
successful I really wanted to discover that
led them to success and I learned a lot and
I learned that a good strategy and a
good product was really the key
of success and so I finished my studies
and I got my first job
my first job was in a great
multinational
I started as train and that was a fortune
because for me because I got to know
many departments and I could see many
teams and you can participate with them and
I realized that what I had learned
I did not serve me well actually
success was elsewhere
there were teams that were performing
also because their leaders had the
ability the ability to trust
in its people and the members of the group
they trusted each other and there were others
groups with leaders apparently very
smart and very capable but
They seemed totally disconnected
leaders these many times wanted
always be right and an excess of
control and I realized that these groups
they did not develop well and this is the
most important part and it is the secret
more important than I discovered and I
it seems incredible that it appears very little
little in the business books and also
I discovered that it is very important not only
for business
but for life the ability to
trust and I think it’s trust is a
term that often we can
confuse but trust is a
expectation about the future of
behavior of the neighbor is not to say
there is security there is no guarantee of what
will come and the behavior of
neighbor is a payment in advance and
I want to tell you something else is the
trust that I discovered that trust
I at least I sit here I do not know
you but it is constantly
constantly fluctuating we are
making decisions there are times where
I feel very confident with my friends
with my family there are other moments in
where I feel distrust for example
where he left my car and yesterday I felt
many trust I did not hear it and I
stole the mirrors gave me a lot
courage but there was the distrust
is a fluctuating state is a state that
it varies but we are constantly
using it but we do not have it
aware now how is the world
today as the world is and when we see
international politics
it seems that he is wanting to divide me
I feel it ‘s confidence
the day of the election of the states
united I felt a lot of distrust and
I also felt several days something
depressed
when we see national politics
I also feel distrust here
we see the approval ratings of the
president the lowest
apparently in the story when
we see what happens in our society
a lot of crime
the elites do not seem to do much either
for improving the thing and feeling
mistrust we did not trust in the
police that are supposed to be the ones
they have to help us
that is, we are in a crisis of
distrust and this is a great big
social problem is like a basic engine
and lubricants
but what about what I learned what
happens with what I learned from these
people who had the ability to give
Trust, there are things that inspire me
today in the morning he hears forgiveness a while ago
we saw with nelson mandela sofia
it inspires me too much
trust this story of joining two
races that seemed irreconcilable
when we see the first trip to the moon
so many scientists working for this
draft
the astronauts the confidence they had
that to have in all the equipment was enormous
when we see companies like google that
allocate more than 20 percent on time
free for these companies and the
people can be creative
here in these moments you feel a lot
trust
now the trust is proven that
has great benefits
there are many studies that show that
eliminated innovation and raise the
level of trust are closely linked
here we see in a study that shows
that a company that is a group of
hospitals trying to increase their
level of confidence had a growth
exponential in profits and when we see
to the company camps of soups and
they had a history until 2001
pretty bad they were almost on the edge
from the earth a new leader arrives and the
company goes back up when the use
as your main mission trust that
inspire
then there is clear evidence of the
Trust is good for business and
also good for the economy
the countries that they trust the most
Denmark Finland and Norway are
very prosperous countries and here’s another
discovery that this one comes from
professor paul zak who talks about what
happens in our brain when we start
to trust and it’s also about feeling
well and what he discovers here is that
oxytocin is the glue of the
society so simple and so profound and
here is what happens when someone
deliver trust to another person
oxytocin levels rise and the other
person
it begins to behave in a way
pro wants to be with the other
person and not only does this return the
trust and has an effect
multiplier
now with these studies I understood
also what is it that I felt in these
equipment that gave confidence now
distrust on the contrary is what
distrust and it makes life and makes us
opportunistic beings because we are
expecting the worst of neighbor
then today we have evidence we know
that trust is extremely important
for us as a society and extremely
important for us also in
our happiness
we are tribal beings we need to be
connected the trust connects the
distrust disconnects but yes it is
true that this world is full of
chemical
yes it is true that this world is full
of dangers and I have reflected on
three basic principles to be able
trust that this is important not to lose
the ability to trust and has
taken an analogy from a bus or
photographer who took these photos
the first to be able to trust is to be
realistic and giovinco to the sea with this
shark I’m not realistic I’m a deluded
but the chelsea is a realist because
because the shark knows what is studied and
He knows also knows that if they get has
to be relaxed that you can not lose
the eye contact with the shark and that
It is shark approaches should not lose
his position he follows these rules and
with that it is realistic and in life it is like that
we have to inform ourselves we have to
do our homework and be
lists
the next thing is to be empathetic
very important to be able to trust
connect with another person
if you know their motivations if you know
your intentions is easy to trust
Most people are good
most of us react
positively to oxytocin seems
that only 5 percent does not react
well and with oxytocin one reacts
your oxytocin levels do not rise and
these are called by the professor sap
like bastards or psychopaths
in this photo we are seeing that also
the Russians seem to be very empathetic with
the shark at least are
feeling the same as for me
It seems that he is curious and the last of
these principles is to be brave is
say to know that we are vulnerable when
We are trusting that we are delivering
power
we are empowering other people
obviously there is a possibility of failure
there is the possibility of failure but what
important is being able to replace
Faced with this failure here the Portuguese knows that
the shark
Well yes you can eat it but I think that
think that the odds are
minimal
maybe 30 percent twenty
for me it is very important to be
aware of the power of trust
of the power that we have that
trust and there are times where I
I distrust and I think we all have
right and even justification for
to distrust
but I also know what the moments are
less creative and that in the best of
cases can be an opportunist and
probably in these moments I am
pretty cowardly why push
constantly to not lose the power of
Trust for a trust
intelligent not a trust and lusa one
brave trust and I think this is what
better for my life I think it’s a
decision that we can all take the
confidence maybe it’s just just one step
but it can be a big step for your life
Thank you
[Applause]
[Applause]
the
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