differences not in our similarities
since I was a little girl whenever
I grew up with this idea of when I was going to
to be something I always had to do it
the best possible way
I had to commit 100 per
hundred in what I did and my commitment
it was not such
I preferred to say no thank you because it’s the
essence of who I am and at the end of
account is what is going to mark then all
your life as a child went to school
because he was always a perfectionist
I had that weight that was the girl of
10 is the girl that the pride of her
parents that at the end of the month
had an impeccable ticket then
many the best already imagine that weigh
if not so the brainiac of the
family as good as also the
little brain was lucky that when
they put me in teams because they put me
with those who were worth what they said
for tomorrow not only be clear said
oh well if you want to do it to me
it does not matter to me like a little girl
10 not to the anr they are going to say that already
I almost was that I was dying and I said
know I’m going to look for an alternative
that I alternate strength that I started to
do things by myself and then I
I started doing a person
individualist that is not the same to do
an independent independent person
have to say that they do not depend on others to
do things but individualist is
that you are the best you want
do things alone and you do not trust
nobody gets to such a point so much was the
stress that I was driving that
I even got sick and it goes against me
health did not let my parents
intervene you can not do you go
primary high school preparatory when
he came to the university because the
university is more than one free
will that your teachers tell you
you make your equipment
I want the project such date
and then I started thinking to see if I already
they are giving me the power to choose
to my team
Well, I’m going to choose a team that has my
same was objective and that complements me
then began to analyze my
mom my first classmates
semester at the end
we formed teams very parents were teams
multidisciplinary where everyone
had a different profile but here what
important is that we all went to the
same goal the goal of delivering
quality work and go with
excellence the matter
at the end it was reflected there I understood
it what has to do with the power
of the strategic alliances that is a
strategic alliance
many times or improve their classes
teachers mentioned them and me to me
every time they mentioned it they said ah
they already come with their variator jet they do not
I understood
Well, a strategic alliance is
the union of two entities with the objective
this one can get something successful and from
complement being that synergy and in
what we are not
good or we falter the person with the
what we are going to do is alliance because it is
good but eye has to do with who
we make that alliance there have been many
cases of companies that have taken
decisions but they have not been
correct and in which it has derived that
failed
you have to ask why I’m going to
make that alliance is alliance going to me
generate value
I’m going to read to reach my goal of
way sooner if these answers
they are positive forward if they are not
positive but says we can do the
positive goes but yes all are flat
negative
nyse
metal because that alliance tends to
fail in our daily life
we all have personal alliances can
be with parents with siblings with
the boyfriend or the girlfriend the husband the wife
and I can tell you about an alliance
staff that the best say to and what
absurd his his example no but to me
It has worked
I live here in Puebla alone with my
sister and always had now yes that
a fear of washing the bathrooms I do not like
wash the bathrooms and my brother does not
like to grab a broom and enjoy washing
the dishes did not and then they were always
the fights
we told him to see if you do not have
problems with washing the bathroom neither I nor
sweep and wash because we do not start from
bequeath us activities where that sounds to you
it’s to that phone where your parents are
and they tell you little children to make the end
they drop their daddies so they do not
they feel alone not and the house made a
I relax and now how do I do it?
scold that awaits us is very fast
activated alliance is not my brother and I
fast everyone does their homework
what is the objective of the two that the
house be clean so my dad does not
they come to us and they could not all here
we have an idea we have a project
some up business and what happens when
we started to start that idea
we see all the points that we have to
make me be the image
that gives of intellectual property
investment that worries all of us and
there are three slopes
we decide which one we take like this
we are when we see the list what
we have to do and so on and this how
you eat the first time I give
defeated
this is not for me what laziness when
I’m going to finish doing all this, not even what
I understand and oct
for the easy option because they know
I’m going to look for a job
4 I will dedicate all my hours to one
company and I will not worry second
option I think I was superb
people I felt the girl wonder and
as the saying goes, the one that covers a lot
little squeeze
I dedicate to foreign trade or
international logistics but I do not
go ask about the creativity of
design of this because I am a potato not
then why not leave it to
someone who does know
that’s where our third comes
which is looking for these allies
strategic someone that is good for
what we are requiring and is
complement each other
the decision then is in each of
us and how we wanted to take it
two years ago I had the opportunity to
go to the United States to a camp
entrepreneur on the part of the university
this camp because I had the idea that
all the boys that we went then
we execute is not our project
We met a lot of companies but
I also met many Mexican guys
of our age they were in states
already joined with their established companies
and I talking to them I said and
because they came here because they do not
mexico them
they all agreed on the same
answer is that mexico do not find
the opportunities to walk medea
how much they did not start saying that and that
that answer was constant because my
company I started to get frustrated I was going to see
having so much talent in our country
and that we are emigrating to
another to let him walk and that in the end
these are companies then of the others
countries are not Mexican companies although
the owner is Mexican
how can we make it so that
we ourselves do not blame anyone not
occupies the government that others
among ourselves as a society
help us get going this kind of
projects and they stay here in
Mexico
I also met an association
business that I was approved said to
the associations were kids of our
age but the vision they have is a
Collaboration vision where no
there is selfishness where we understand
all that if we are a community and if
we make this community a circle
virtuous
well therefore it has to go well for me
then breaking that paradigm is
difficult but yes you can
we have that association with several
college boys also because
we set ourselves the goal that it will bring
populate because it does not populate puebla we have
more than six million inhabitants of
which young people from 15 to 29 are more
of one million representing the 26
points 94 percent of society does not
poblano
we are the fifth state with the youngest
after the state of mexico of the df of
veracruz and jalisco and apart in puebla
many other converge
so states we have people from
Warrior
I am a warrior do not panic
we have people from Chiapas not from Tlaxcala
from veracruz then puebla needs
this kind of alliances a year ago and
medium
we brought this association to puebla and
at the beginning it was the fear of and if not and
if they do not share the vision that you
we want to convey what is it
what’s going to happen the good thing that everyone
those who are in within the community
they understood what we want
is what you want to try to do with
this
Today we are 85 members from 18 to 35
years of different profile
where are you the engineer at
global communication market
different but the important thing is that
We are all willing to support each other
I’m going to give you a case of success that in
the personal is a satisfaction both
professional as personal
I met a guy this guy has a
company that markets onyx its
company is seven years old
then it is not a recent company
creation
he works with ten families of
craftsmen between Cali and when I
I knew he told me hey hear what you
engaged in foreign trade
notice that I have had proposals and has
had clients other countries
I say and I do not encourage myself because this fear of
the unknown to me is what I
it does not advance
Imagine if it’s hard for me
sells here in baja california and we’re
in the same country because if he does not pay me
What am I going to do, not like I paid the
your craftsmen now think about jumping the
puddle
how am I going to eat it to a Frenchman not to
different parts of the world not having is
well I know what you are
saying and it is now yes that your
your company, it depends on
that you make good good alliances
contracts because there are contracts
international
we still think about putting to develop a
international contract your first customer
in france
then already oral elche and go I know that
You are very good
I trust you then let’s go to
let him walk after that in
December
We send the first container of from to
France
from there arises Costa Rica and from there
now we are about to open brazil
but what I want to give you to understand is
the importance of these alliances
strategic for me was like my 1st
job success because I was coming out
from the university then also
I did not know how great thing not but
I also had a company
logistics that supported me or that is
where I worked and 2 know that 10
families of artisans were going to see
benefited by this sale with that not
you get paid
that is not all the money in the world
means all this
loaiza satisfaction to say ten
families can have a better quality
of life because obviously if you
you sell abroad
the sale prices they are more
elevated to the craftsman he is paid more and
higher
you have to break that
paradigm
you have to start collaborating between
we ourselves once a teacher
said share no one is going to steal your
stupid idea and I stayed for this
it’s not stupid what I wanted
imply is that there are many times
that ideas stay in our mind
and do not let them run for lack
of tools for that fear of not
they are going to steal but ourselves
sometimes we steal it in the sense of
how do we not share
when you see someone and ties yourself
idea and if as because because of that those
people and their palliating of people
indicated for chatting
so I invite you here in
this room
let’s start to know who they have at
dock side is not your friend here I am
Seeing what they are but what they do
how can we add to the best the
person next to you can not
help directly because you do not have the
profile that you are that you require but
yes you can meet someone who can
help and he presents it to you and he had
I present such fulanito not but
obviously present in those people
Have confidence that they know they are
good at what they are doing
we need to create this network of contacts
that will lead us to the success of
our ideas our projects and of
our business and I say goodbye with
a phrase that has been a hymn for me
in these last years and the soles
I share and he says
the only time you should look towards
back is to see how far it has
come thank you very much
[Applause]
”
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