hi I’m Evan Carmichael welcome to another edition modeling the masters I
another edition modeling the masters I
another edition modeling the masters I believe that the fastest and most
believe that the fastest and most
believe that the fastest and most effective way to grow your business is
effective way to grow your business is
effective way to grow your business is to model the strategies of people who
to model the strategies of people who
to model the strategies of people who have already done what you’re trying to
have already done what you’re trying to
have already done what you’re trying to do so today we’re going to look at how
do so today we’re going to look at how
do so today we’re going to look at how three young men who were all coming from
three young men who were all coming from
three young men who were all coming from humble beginnings decided to come
humble beginnings decided to come
humble beginnings decided to come together launch a business which became
together launch a business which became
together launch a business which became one of the most successful and popular
one of the most successful and popular
one of the most successful and popular websites in the world this is a story of
websites in the world this is a story of
websites in the world this is a story of the founders of Twitter and a top three
the founders of Twitter and a top three
the founders of Twitter and a top three lessons and you can learn from their
lessons and you can learn from their
lessons and you can learn from their success Jack Dorsey Christopher Isaac
success Jack Dorsey Christopher Isaac
success Jack Dorsey Christopher Isaac biz stone and Evan Williams were all on
biz stone and Evan Williams were all on
biz stone and Evan Williams were all on different career paths when they met and
different career paths when they met and
different career paths when they met and created one of the world’s most prolific
created one of the world’s most prolific
created one of the world’s most prolific social media sites Twitter in 2000
social media sites Twitter in 2000
social media sites Twitter in 2000 Dorsey started an online company to
Dorsey started an online company to
Dorsey started an online company to dispatch couriers taxis and emergency
dispatch couriers taxis and emergency
dispatch couriers taxis and emergency workers this work would soon evolved
workers this work would soon evolved
workers this work would soon evolved into an idea for real-time status
into an idea for real-time status
into an idea for real-time status communication stones entrepreneurial
communication stones entrepreneurial
communication stones entrepreneurial spirit showed at a young age when he
spirit showed at a young age when he
spirit showed at a young age when he founded a lacrosse team in high school
founded a lacrosse team in high school
founded a lacrosse team in high school and coordinated a senior play after the
and coordinated a senior play after the
and coordinated a senior play after the school decided to cancel it in 1999 a
school decided to cancel it in 1999 a
school decided to cancel it in 1999 a friend of stones pitched him an idea for
friend of stones pitched him an idea for
friend of stones pitched him an idea for a new company called xanga comm which
a new company called xanga comm which
a new company called xanga comm which they launched together but in less than
they launched together but in less than
they launched together but in less than a year stone had grown frustrated with
a year stone had grown frustrated with
a year stone had grown frustrated with the direction of xanga and moved to Los
the direction of xanga and moved to Los
the direction of xanga and moved to Los Angeles where he worked in television
Angeles where he worked in television
Angeles where he worked in television for a while and wrote a book on blogging
for a while and wrote a book on blogging
for a while and wrote a book on blogging Williams grew up on a farm far from the
Williams grew up on a farm far from the
Williams grew up on a farm far from the high-tech lifestyle he would later
high-tech lifestyle he would later
high-tech lifestyle he would later embrace where summers friend you’re
embrace where summers friend you’re
embrace where summers friend you’re getting crops he drifted from working on
getting crops he drifted from working on
getting crops he drifted from working on the family farm to job to several IT
the family farm to job to several IT
the family farm to job to several IT startups in Texas but finally moved to
startups in Texas but finally moved to
startups in Texas but finally moved to Sonoma County California to work with
Sonoma County California to work with
Sonoma County California to work with the technology publishing company
the technology publishing company
the technology publishing company O’Reilly Media all three men were at a
O’Reilly Media all three men were at a
O’Reilly Media all three men were at a crossroad in their lives and it was at
crossroad in their lives and it was at
crossroad in their lives and it was at this crossroad that the three budding
this crossroad that the three budding
this crossroad that the three budding entrepreneurs would come together to
entrepreneurs would come together to
entrepreneurs would come together to make history both Williams and stone are
make history both Williams and stone are
make history both Williams and stone are working for a new Internet company
working for a new Internet company
working for a new Internet company called bloggers but eventually sold it
called bloggers but eventually sold it
called bloggers but eventually sold it to Google and with those stock options
to Google and with those stock options
to Google and with those stock options Williams and stone sold out to start
Williams and stone sold out to start
Williams and stone sold out to start their own company with that o do a
their own company with that o do a
their own company with that o do a podcast company was born in late 2006
podcast company was born in late 2006
podcast company was born in late 2006 William stone and several OD employees
William stone and several OD employees
William stone and several OD employees form obvious corporation while deal was
form obvious corporation while deal was
form obvious corporation while deal was acquired by sonic mountain one is one of
acquired by sonic mountain one is one of
acquired by sonic mountain one is one of obvious his first projects was Twitter
obvious his first projects was Twitter
obvious his first projects was Twitter Dorsey was also nearly fascinated with
Dorsey was also nearly fascinated with
Dorsey was also nearly fascinated with instant
instant
instant Bastien approached the company to see if
Bastien approached the company to see if
Bastien approached the company to see if there was room for his collaboration the
there was room for his collaboration the
there was room for his collaboration the team began a day-long brainstorming
team began a day-long brainstorming
team began a day-long brainstorming session where Dorsey proposed the idea
session where Dorsey proposed the idea
session where Dorsey proposed the idea of using an SMS service to communicate
of using an SMS service to communicate
of using an SMS service to communicate with a small group of people within just
with a small group of people within just
with a small group of people within just two weeks Dorson stone had created
two weeks Dorson stone had created
two weeks Dorson stone had created prototype of Twitter total is launched
prototype of Twitter total is launched
prototype of Twitter total is launched has his own company in April 2007 with
has his own company in April 2007 with
has his own company in April 2007 with Dorsia CEO Dorsey sought the young
Dorsia CEO Dorsey sought the young
Dorsia CEO Dorsey sought the young company through two rounds of venture
company through two rounds of venture
company through two rounds of venture capital funding in 2008 Williamson would
capital funding in 2008 Williamson would
capital funding in 2008 Williamson would become CEO of Twitter with Dorsey taking
become CEO of Twitter with Dorsey taking
become CEO of Twitter with Dorsey taking a role of chairman of the board although
a role of chairman of the board although
a role of chairman of the board although criticized for lack of a business model
criticized for lack of a business model
criticized for lack of a business model by February 2009 Twitter had become the
by February 2009 Twitter had become the
by February 2009 Twitter had become the third most used online social network
third most used online social network
third most used online social network with over 55 million monthly visits the
with over 55 million monthly visits the
with over 55 million monthly visits the trio had not designed Twitter to earn
trio had not designed Twitter to earn
trio had not designed Twitter to earn money and for the moment were happy
money and for the moment were happy
money and for the moment were happy spending their time and energy on
spending their time and energy on
spending their time and energy on improving the service rather than
improving the service rather than
improving the service rather than turning a profit namely by focusing on
turning a profit namely by focusing on
turning a profit namely by focusing on simplicity constraint and craftsmanship
simplicity constraint and craftsmanship
simplicity constraint and craftsmanship Twitter meanwhile has grown from being
Twitter meanwhile has grown from being
Twitter meanwhile has grown from being as a social networking site to important
as a social networking site to important
as a social networking site to important news distribution tool that gets
news distribution tool that gets
news distribution tool that gets listened to around the world people are
listened to around the world people are
listened to around the world people are no longer using it just to update
no longer using it just to update
no longer using it just to update friends on their meals of the day
friends on their meals of the day
friends on their meals of the day Twitter’s popularity spiked for instance
Twitter’s popularity spiked for instance
Twitter’s popularity spiked for instance during the Iranian elections with news
during the Iranian elections with news
during the Iranian elections with news of events being reported on site before
of events being reported on site before
of events being reported on site before mainstream media found out the US
mainstream media found out the US
mainstream media found out the US government even asked a company to
government even asked a company to
government even asked a company to postpone a 90-minute scheduled
postpone a 90-minute scheduled
postpone a 90-minute scheduled maintenance outage journey elections in
maintenance outage journey elections in
maintenance outage journey elections in order to ensure people could continue to
order to ensure people could continue to
order to ensure people could continue to use it to share updates today Twitter is
use it to share updates today Twitter is
use it to share updates today Twitter is one of the most widely used daily sites
one of the most widely used daily sites
one of the most widely used daily sites where people around the world including
where people around the world including
where people around the world including the President of the United States by
the President of the United States by
the President of the United States by starting small and by taking steps every
starting small and by taking steps every
starting small and by taking steps every day to grow their business the Twitter
day to grow their business the Twitter
day to grow their business the Twitter founders were able to go from having a
founders were able to go from having a
founders were able to go from having a working demo made in two weeks to
working demo made in two weeks to
working demo made in two weeks to building one of the most successful
building one of the most successful
building one of the most successful websites in the world to help you expand
websites in the world to help you expand
websites in the world to help you expand your business
your business
your business here are three auction items you can
here are three auction items you can
here are three auction items you can learn from the Twitter guys
action I’m number one choose
action I’m number one choose collaboration over competition those the
collaboration over competition those the
collaboration over competition those the last time you partner with your
last time you partner with your
last time you partner with your competition might sound like a strange
competition might sound like a strange
competition might sound like a strange concept but there’s sometimes
concept but there’s sometimes
concept but there’s sometimes opportunities to be had by collaborating
opportunities to be had by collaborating
opportunities to be had by collaborating with them as an entrepreneur should be
with them as an entrepreneur should be
with them as an entrepreneur should be the best at what you do even if it’s
the best at what you do even if it’s
the best at what you do even if it’s only in a very limited area it means
only in a very limited area it means
only in a very limited area it means that for some clients you’re the best
that for some clients you’re the best
that for some clients you’re the best option and for others might not be you
option and for others might not be you
option and for others might not be you might create referral opportunities with
might create referral opportunities with
might create referral opportunities with competitors you respect who have a
competitors you respect who have a
competitors you respect who have a slightly different skill set I might
slightly different skill set I might
slightly different skill set I might also open up chances to bid on projects
also open up chances to bid on projects
also open up chances to bid on projects together to line the client which either
together to line the client which either
together to line the client which either one of you could get on your own keep an
one of you could get on your own keep an
one of you could get on your own keep an open mind to collaborating with your
open mind to collaborating with your
open mind to collaborating with your competitors the cofounders of Twitter
competitors the cofounders of Twitter
competitors the cofounders of Twitter have taken a unique approach to their
have taken a unique approach to their
have taken a unique approach to their operations they’re choosing
operations they’re choosing
operations they’re choosing collaboration over competition the
collaboration over competition the
collaboration over competition the promotion of open information exchange
promotion of open information exchange
promotion of open information exchange where it might have once been blocked
where it might have once been blocked
where it might have once been blocked and instilling that culture throughout
and instilling that culture throughout
and instilling that culture throughout the company Twitter also worked with
the company Twitter also worked with
the company Twitter also worked with some of the industry’s heavy hitters
some of the industry’s heavy hitters
some of the industry’s heavy hitters when it came under attack from hackers
when it came under attack from hackers
when it came under attack from hackers early on Stone likes to call it
early on Stone likes to call it
early on Stone likes to call it nourishing the ecosystem and believes
nourishing the ecosystem and believes
nourishing the ecosystem and believes Twitter has a role to play in
Twitter has a role to play in
Twitter has a role to play in facilitating the open exchange of
facilitating the open exchange of
facilitating the open exchange of information in all its forms the
information in all its forms the
information in all its forms the cofounders believed that collaborating
cofounders believed that collaborating
cofounders believed that collaborating with a competition will help everyone
with a competition will help everyone
with a competition will help everyone out this concept is not unique to the
out this concept is not unique to the
out this concept is not unique to the business world but has continued to work
business world but has continued to work
business world but has continued to work for Twitter according to Dorsey Stone
for Twitter according to Dorsey Stone
for Twitter according to Dorsey Stone and Williams there’s a lot we can learn
and Williams there’s a lot we can learn
and Williams there’s a lot we can learn from smart people out in the world
from smart people out in the world
from smart people out in the world previous companies I’ve left before I
previous companies I’ve left before I
previous companies I’ve left before I left I left because I didn’t really like
left I left because I didn’t really like
left I left because I didn’t really like where the culture was going and I wanted
where the culture was going and I wanted
where the culture was going and I wanted to leave I was too young to realize that
to leave I was too young to realize that
to leave I was too young to realize that I could have an impact on changing it if
I could have an impact on changing it if
I could have an impact on changing it if I didn’t like it I could work harder I
I didn’t like it I could work harder I
I didn’t like it I could work harder I think a lot of folks are just wired that
think a lot of folks are just wired that
think a lot of folks are just wired that way it’s product a or product be like
way it’s product a or product be like
way it’s product a or product be like those blind taste tests there’s
those blind taste tests there’s
those blind taste tests there’s something healthy about friendly
something healthy about friendly
something healthy about friendly competition it’s like a scrimmage or
competition it’s like a scrimmage or
competition it’s like a scrimmage or pickup game that’s good but the truth of
pickup game that’s good but the truth of
pickup game that’s good but the truth of it is that we’re all working together
it is that we’re all working together
it is that we’re all working together it’s like Coke versus Pepsi I notice the
it’s like Coke versus Pepsi I notice the
it’s like Coke versus Pepsi I notice the other day that they’re following each
other day that they’re following each
other day that they’re following each other on Twitter actually I’m number two
other on Twitter actually I’m number two
other on Twitter actually I’m number two make it fun starting running a business
make it fun starting running a business
make it fun starting running a business is going to be one of the hardest most
is going to be one of the hardest most
is going to be one of the hardest most challenging things you ever do in your
challenging things you ever do in your
challenging things you ever do in your life so you might as well have some fun
life so you might as well have some fun
life so you might as well have some fun doing it if you’re going to work every
doing it if you’re going to work every
doing it if you’re going to work every day hating it
day hating it
day hating it you need to change things up find a way
you need to change things up find a way
you need to change things up find a way to make it more fun and you not only
to make it more fun and you not only
to make it more fun and you not only enjoy it more you get better results
enjoy it more you get better results
enjoy it more you get better results from it as well from the beginning the
from it as well from the beginning the
from it as well from the beginning the co-founders approached
co-founders approached
co-founders approached honey a little differently than most
honey a little differently than most
honey a little differently than most they didn’t know how they’re going to
they didn’t know how they’re going to
they didn’t know how they’re going to make a profit from it and they weren’t
make a profit from it and they weren’t
make a profit from it and they weren’t sure exactly who would use it but what
sure exactly who would use it but what
sure exactly who would use it but what they did know was that they liked using
they did know was that they liked using
they did know was that they liked using it today despite the popularity to the
it today despite the popularity to the
it today despite the popularity to the service and the near you know celebrity
service and the near you know celebrity
service and the near you know celebrity status of its founders the three
status of its founders the three
status of its founders the three entrepreneurs have managed to keep
entrepreneurs have managed to keep
entrepreneurs have managed to keep themselves in check why because they’re
themselves in check why because they’re
themselves in check why because they’re just having fun
just having fun
just having fun still they continue to enjoy all that
still they continue to enjoy all that
still they continue to enjoy all that their business is brought them including
their business is brought them including
their business is brought them including a new vocabulary the co-founders found
a new vocabulary the co-founders found
a new vocabulary the co-founders found it funny that some of the words accrued
it funny that some of the words accrued
it funny that some of the words accrued have made it into the official
have made it into the official
have made it into the official dictionary according to the founders
dictionary according to the founders
dictionary according to the founders early on someone said Twitter is fun but
early on someone said Twitter is fun but
early on someone said Twitter is fun but it isn’t useful I’ve said neither is ice
it isn’t useful I’ve said neither is ice
it isn’t useful I’ve said neither is ice cream so what if it’s just fun we’re
cream so what if it’s just fun we’re
cream so what if it’s just fun we’re working out odyo but we weren’t as
working out odyo but we weren’t as
working out odyo but we weren’t as passionate about the podcast and service
passionate about the podcast and service
passionate about the podcast and service as we should have been we weren’t using
as we should have been we weren’t using
as we should have been we weren’t using it and that was a problem
it and that was a problem
it and that was a problem Twitter got started because F give us
Twitter got started because F give us
Twitter got started because F give us some freedom to think along different
some freedom to think along different
some freedom to think along different lines there are different ways to
lines there are different ways to
lines there are different ways to approach a startup one thing I admired
approach a startup one thing I admired
approach a startup one thing I admired about Google is we said this thing is
about Google is we said this thing is
about Google is we said this thing is huge and we’re going to kick ass at it
huge and we’re going to kick ass at it
huge and we’re going to kick ass at it people ask how big is a market for
people ask how big is a market for
people ask how big is a market for blogging I said I don’t know but if we
blogging I said I don’t know but if we
blogging I said I don’t know but if we make it awesome lots of people would do
make it awesome lots of people would do
make it awesome lots of people would do it with Twitter there is no market other
it with Twitter there is no market other
it with Twitter there is no market other than we knew it was cool action I’m
than we knew it was cool action I’m
than we knew it was cool action I’m number three key in on culture once you
number three key in on culture once you
number three key in on culture once you start building beyond yourself you’re
start building beyond yourself you’re
start building beyond yourself you’re going to have to start thinking about
going to have to start thinking about
going to have to start thinking about the culture that you want to create at
the culture that you want to create at
the culture that you want to create at your company what is your company
your company what is your company
your company what is your company staying for and what values do you want
staying for and what values do you want
staying for and what values do you want embody you have an opportunity to hire
embody you have an opportunity to hire
embody you have an opportunity to hire people who share those values and you
people who share those values and you
people who share those values and you can create that culture from the
can create that culture from the
can create that culture from the beginning if you don’t create it
beginning if you don’t create it
beginning if you don’t create it yourself a culture will naturally form
yourself a culture will naturally form
yourself a culture will naturally form on its own and might not reflect the
on its own and might not reflect the
on its own and might not reflect the direction you wanted to take so plan
direction you wanted to take so plan
direction you wanted to take so plan accordingly
accordingly
accordingly Dorsey stone and Williams of trying to
Dorsey stone and Williams of trying to
Dorsey stone and Williams of trying to build Twitter into more than just a
build Twitter into more than just a
build Twitter into more than just a microblogging service but into a
microblogging service but into a
microblogging service but into a superorganism into a company that
superorganism into a company that
superorganism into a company that cultivates a healthy work environment
cultivates a healthy work environment
cultivates a healthy work environment and culture as much as it does
and culture as much as it does
and culture as much as it does technological innovation the Twitter
technological innovation the Twitter
technological innovation the Twitter office itself was even designed to
office itself was even designed to
office itself was even designed to cultivate an open and fun work
cultivate an open and fun work
cultivate an open and fun work environment there are brick walls high
environment there are brick walls high
environment there are brick walls high ceilings and no cubicles employees work
ceilings and no cubicles employees work
ceilings and no cubicles employees work side by side at their stations on modern
side by side at their stations on modern
side by side at their stations on modern furniture breakfast is catered with
furniture breakfast is catered with
furniture breakfast is catered with everything from soy yogurt to fresh
everything from soy yogurt to fresh
everything from soy yogurt to fresh strawberries then comes lunch also
strawberries then comes lunch also
strawberries then comes lunch also catered for employees including soups
catered for employees including soups
catered for employees including soups salads and sandwiches
salads and sandwiches
salads and sandwiches Thursday at Twitter headquarters is a
Thursday at Twitter headquarters is a
Thursday at Twitter headquarters is a particularly special day where a guest
particularly special day where a guest
particularly special day where a guest speaker anywhere from a businessman to a
speaker anywhere from a businessman to a
speaker anywhere from a businessman to a musician jonesing for lunch
musician jonesing for lunch
musician jonesing for lunch employees are then encouraged to tweet
employees are then encouraged to tweet
employees are then encouraged to tweet about the lunch as it happens based on
about the lunch as it happens based on
about the lunch as it happens based on their own personal experiences from
their own personal experiences from
their own personal experiences from working out other company’s Twitter
working out other company’s Twitter
working out other company’s Twitter co-founders decided to place a heavy
co-founders decided to place a heavy
co-founders decided to place a heavy emphasis on making sure that theirs was
emphasis on making sure that theirs was
emphasis on making sure that theirs was a company people wanted to go to work
a company people wanted to go to work
a company people wanted to go to work for every day according to the founders
for every day according to the founders
for every day according to the founders he was very genuinely wants to innovate
he was very genuinely wants to innovate
he was very genuinely wants to innovate not just from a product or
not just from a product or
not just from a product or technologically sent according to stone
technologically sent according to stone
technologically sent according to stone when thinking about Williams he very
when thinking about Williams he very
when thinking about Williams he very genuinely wants to innovate not just him
genuinely wants to innovate not just him
genuinely wants to innovate not just him a product of technology standpoint but
a product of technology standpoint but
a product of technology standpoint but from a company standpoint for me I’ve
from a company standpoint for me I’ve
from a company standpoint for me I’ve learned about what it means to focus on
learned about what it means to focus on
learned about what it means to focus on a culture to build social responsibility
a culture to build social responsibility
a culture to build social responsibility and the idea of a company is a
and the idea of a company is a
and the idea of a company is a superorganism we focus a lot on culture
superorganism we focus a lot on culture
superorganism we focus a lot on culture specifically we don’t want to end up
specifically we don’t want to end up
specifically we don’t want to end up like that child actor who found success
like that child actor who found success
like that child actor who found success early and grew up all weird and freaky
early and grew up all weird and freaky
early and grew up all weird and freaky we want to remain okay just because we
we want to remain okay just because we
we want to remain okay just because we found success early and in many ways got
found success early and in many ways got
found success early and in many ways got lucky doesn’t mean we’re a bunch of
lucky doesn’t mean we’re a bunch of
lucky doesn’t mean we’re a bunch of geniuses it means what it means
geniuses it means what it means
geniuses it means what it means so remember choose collaboration over
so remember choose collaboration over
so remember choose collaboration over competition make it fun and key in on
competition make it fun and key in on
competition make it fun and key in on culture to finish up this video I wanted
culture to finish up this video I wanted
culture to finish up this video I wanted to share with my favorite true stories
to share with my favorite true stories
to share with my favorite true stories about the Twitter guys and some of the
about the Twitter guys and some of the
about the Twitter guys and some of the most inspirational quotes Buddha’s been
most inspirational quotes Buddha’s been
most inspirational quotes Buddha’s been used by everyday people to report
used by everyday people to report
used by everyday people to report incidents around the world these
incidents around the world these
incidents around the world these remarkable events have been picked up by
remarkable events have been picked up by
remarkable events have been picked up by news agencies and reported through local
news agencies and reported through local
news agencies and reported through local broadcasts and channels while Dorsey
broadcasts and channels while Dorsey
broadcasts and channels while Dorsey stone and Williams never thought their
stone and Williams never thought their
stone and Williams never thought their technological innovation would become a
technological innovation would become a
technological innovation would become a major way of reporting instant news
major way of reporting instant news
major way of reporting instant news stories they do joke about sitting
stories they do joke about sitting
stories they do joke about sitting around thinking of new words to describe
around thinking of new words to describe
around thinking of new words to describe the creation after brainstorming they
the creation after brainstorming they
the creation after brainstorming they came up with the name Twitter but also
came up with the name Twitter but also
came up with the name Twitter but also called the process of delivering
called the process of delivering
called the process of delivering real-time information sending a tweet or
real-time information sending a tweet or
real-time information sending a tweet or tweeting the inside joke according to
tweeting the inside joke according to
tweeting the inside joke according to Dorsey is that these two made-up words
Dorsey is that these two made-up words
Dorsey is that these two made-up words are now in the newest official English
are now in the newest official English
are now in the newest official English dictionary Stone said we never believed
dictionary Stone said we never believed
dictionary Stone said we never believed these made-up words that we thought were
these made-up words that we thought were
these made-up words that we thought were just funny ways to describe our
just funny ways to describe our
just funny ways to describe our invention would become actual English
invention would become actual English
invention would become actual English words found in a dictionary
words found in a dictionary
words found in a dictionary you
thank you for joining me for another
thank you for joining me for another edition Melina masters if you like the
edition Melina masters if you like the
edition Melina masters if you like the video and you want to see more please
video and you want to see more please
video and you want to see more please give it a thumbs up below I’d also love
give it a thumbs up below I’d also love
give it a thumbs up below I’d also love to hear oh you have to think if you want
to hear oh you have to think if you want
to hear oh you have to think if you want to leave a comment under the video I
to leave a comment under the video I
to leave a comment under the video I always read those and try to respond
always read those and try to respond
always read those and try to respond everybody so thank you and we’ll see you
everybody so thank you and we’ll see you
everybody so thank you and we’ll see you on the next episode
”
Be First to Comment