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From Successor to Entrepreneur: Lessons I’ve Learned | Martin Lorenzo | TEDxForbesPark


[Music]

[Music] [Applause]

[Applause]

[Applause] good afternoon everyone

good afternoon everyone

good afternoon everyone I’m Martin Martin Lorenzo and today I’d

I’m Martin Martin Lorenzo and today I’d

I’m Martin Martin Lorenzo and today I’d like to share with you some of the

like to share with you some of the

like to share with you some of the lessons that I’ve learned in my journey

lessons that I’ve learned in my journey

lessons that I’ve learned in my journey from being a next-generation leader

from being a next-generation leader

from being a next-generation leader striving to follow in the footsteps of

striving to follow in the footsteps of

striving to follow in the footsteps of my father to an entrepreneur who likes

my father to an entrepreneur who likes

my father to an entrepreneur who likes to invest in food formation and Finance

to invest in food formation and Finance

to invest in food formation and Finance reflecting on this journey made me think

reflecting on this journey made me think

reflecting on this journey made me think first about leadership how do we find

first about leadership how do we find

first about leadership how do we find and develop it what does it mean today I

and develop it what does it mean today I

and develop it what does it mean today I think I’ll begin by saying what it is

think I’ll begin by saying what it is

think I’ll begin by saying what it is not leadership is not and should not be

not leadership is not and should not be

not leadership is not and should not be equated with wealth we’ve seen leaders

equated with wealth we’ve seen leaders

equated with wealth we’ve seen leaders rise from poverty and hardship using

rise from poverty and hardship using

rise from poverty and hardship using adversity as a positive force to reshape

adversity as a positive force to reshape

adversity as a positive force to reshape their destiny and become influencers

their destiny and become influencers

their destiny and become influencers leadership is not equal to Fame just

leadership is not equal to Fame just

leadership is not equal to Fame just because a person is popular or

because a person is popular or

because a person is popular or well-liked does not necessarily mean he

well-liked does not necessarily mean he

well-liked does not necessarily mean he is a leader and leadership by itself is

is a leader and leadership by itself is

is a leader and leadership by itself is not automatically virtuous history

not automatically virtuous history

not automatically virtuous history offers many examples of tyrannical

offers many examples of tyrannical

offers many examples of tyrannical leaders as well as benevolent ones so

leaders as well as benevolent ones so

leaders as well as benevolent ones so what makes good leaders I believe that

what makes good leaders I believe that

what makes good leaders I believe that some leaders are born while others grow

some leaders are born while others grow

some leaders are born while others grow into the role also some leaders are

into the role also some leaders are

into the role also some leaders are perfect for a specific organization at a

perfect for a specific organization at a

perfect for a specific organization at a specific time but not necessarily for

specific time but not necessarily for

specific time but not necessarily for always a leader can set up the company

always a leader can set up the company

always a leader can set up the company and either manage it or find the best

and either manage it or find the best

and either manage it or find the best people to manage it for

people to manage it for

people to manage it for him and somewhere in that mix is a

him and somewhere in that mix is a

him and somewhere in that mix is a distinct but rather indescribable

distinct but rather indescribable

distinct but rather indescribable quality that I can only sum up as the

quality that I can only sum up as the

quality that I can only sum up as the x-factor it is the winning region in the

x-factor it is the winning region in the

x-factor it is the winning region in the success formula the driving force that

success formula the driving force that

success formula the driving force that enables a leader to evolve with a

enables a leader to evolve with a

enables a leader to evolve with a company as it goes through business

company as it goes through business

company as it goes through business cycles leadership is always dynamic and

cycles leadership is always dynamic and

cycles leadership is always dynamic and always seeks change comfort zones offer

always seeks change comfort zones offer

always seeks change comfort zones offer no comfort really to a leader because he

no comfort really to a leader because he

no comfort really to a leader because he considered he considers it rather his

considered he considers it rather his

considered he considers it rather his daily mission to innovate to find the

daily mission to innovate to find the

daily mission to innovate to find the next big idea or to create a new twist

next big idea or to create a new twist

next big idea or to create a new twist on an old idea whether in the restaurant

on an old idea whether in the restaurant

on an old idea whether in the restaurant business or education or in finance I

business or education or in finance I

business or education or in finance I believe it an effective leader inspires

believe it an effective leader inspires

believe it an effective leader inspires his organization to toward creating

his organization to toward creating

his organization to toward creating value and driving innovation my views of

value and driving innovation my views of

value and driving innovation my views of leadership and success have been shaped

leadership and success have been shaped

leadership and success have been shaped by various experiences which I have

by various experiences which I have

by various experiences which I have compartmentalized into three work wealth

compartmentalized into three work wealth

compartmentalized into three work wealth creation and family life while each one

creation and family life while each one

creation and family life while each one is distinct all these also intertwine in

is distinct all these also intertwine in

is distinct all these also intertwine in certain respects first let’s talk about

certain respects first let’s talk about

certain respects first let’s talk about work my first job

work my first job

work my first job 30 years ago was in a bank and in

30 years ago was in a bank and in

30 years ago was in a bank and in working in a bank I relearned how money

working in a bank I relearned how money

working in a bank I relearned how money flowed but more importantly I learned

flowed but more importantly I learned

flowed but more importantly I learned the best time to go to a bank is when

the best time to go to a bank is when

the best time to go to a bank is when they don’t need you and you don’t need

they don’t need you and you don’t need

they don’t need you and you don’t need them my next job was in purchasing and

them my next job was in purchasing and

them my next job was in purchasing and that’s where I learned how money was

that’s where I learned how money was

that’s where I learned how money was spent but more importantly I learned how

spent but more importantly I learned how

spent but more importantly I learned how people can get corrupted

people can get corrupted

people can get corrupted in purchasing and then I learned and

in purchasing and then I learned and

in purchasing and then I learned and ventured into enterpreneurship where I

ventured into enterpreneurship where I

ventured into enterpreneurship where I learned how money was made at 21 years

learned how money was made at 21 years

learned how money was made at 21 years old which was 30 years ago

old which was 30 years ago

old which was 30 years ago well yeah 31 I made my first million

well yeah 31 I made my first million

well yeah 31 I made my first million pesos so a million pesos today isn’t

pesos so a million pesos today isn’t

pesos so a million pesos today isn’t much right but 30 years ago it was it

much right but 30 years ago it was it

much right but 30 years ago it was it had some value

had some value

had some value I guess that’s old by modern tech

I guess that’s old by modern tech

I guess that’s old by modern tech preneur standards but I would say that

preneur standards but I would say that

preneur standards but I would say that work taught me four things about money

work taught me four things about money

work taught me four things about money please take note the first thing I

please take note the first thing I

please take note the first thing I learned about money is how to make it

learned about money is how to make it

learned about money is how to make it how to earn it honestly the second thing

how to earn it honestly the second thing

how to earn it honestly the second thing I learned is how to spend it wisely the

I learned is how to spend it wisely the

I learned is how to spend it wisely the third thing I learned about money is how

third thing I learned about money is how

third thing I learned about money is how to save it and the fourth fourth thing I

to save it and the fourth fourth thing I

to save it and the fourth fourth thing I learned is how to give it away I also

learned is how to give it away I also

learned is how to give it away I also learn certain lessons that hold true

learn certain lessons that hold true

learn certain lessons that hold true regardless of what industry or sector

regardless of what industry or sector

regardless of what industry or sector our business may be in first always have

our business may be in first always have

our business may be in first always have a strategy and develop the discipline to

a strategy and develop the discipline to

a strategy and develop the discipline to maintain it as well as the ref the

maintain it as well as the ref the

maintain it as well as the ref the flexibility to redirect it when the

flexibility to redirect it when the

flexibility to redirect it when the environment changes one of my favorite

environment changes one of my favorite

environment changes one of my favorite quotations has always been this the only

quotations has always been this the only

quotations has always been this the only permanent thing in the world is change

permanent thing in the world is change

permanent thing in the world is change in the previous generation much value is

in the previous generation much value is

in the previous generation much value is placed on the idea of loyalty consumers

placed on the idea of loyalty consumers

placed on the idea of loyalty consumers were loyal to familiar brands employee

were loyal to familiar brands employee

were loyal to familiar brands employee stayed for decades in the same company

stayed for decades in the same company

stayed for decades in the same company today those trends

today those trends

today those trends are gone change is the new normal

are gone change is the new normal

are gone change is the new normal consumers want to be constantly

consumers want to be constantly

consumers want to be constantly surprised

surprised

surprised so our offerings have to be more

so our offerings have to be more

so our offerings have to be more creative and unique we succeed when we

creative and unique we succeed when we

creative and unique we succeed when we anticipate and create something new

anticipate and create something new

anticipate and create something new ahead of the curve also what is new

ahead of the curve also what is new

ahead of the curve also what is new right now will not be new for long we

right now will not be new for long we

right now will not be new for long we have to continuously innovate and create

have to continuously innovate and create

have to continuously innovate and create new value propositions the second lesson

new value propositions the second lesson

new value propositions the second lesson is that every good strategy needs

is that every good strategy needs

is that every good strategy needs resources to put it to work and the

resources to put it to work and the

resources to put it to work and the right professional resources are

right professional resources are

right professional resources are critical when interviewing potential

critical when interviewing potential

critical when interviewing potential recruits we concentrate on character

recruits we concentrate on character

recruits we concentrate on character rather than competence a candidate who

rather than competence a candidate who

rather than competence a candidate who has character provides a solid

has character provides a solid

has character provides a solid foundation we can build on however a

foundation we can build on however a

foundation we can build on however a weak character falters and crumbles no

weak character falters and crumbles no

weak character falters and crumbles no matter how competent the person may be

matter how competent the person may be

matter how competent the person may be we’re always on the lookout for talent

we’re always on the lookout for talent

we’re always on the lookout for talent and leadership for the X Factor because

and leadership for the X Factor because

and leadership for the X Factor because they will be our partners in propelling

they will be our partners in propelling

they will be our partners in propelling the company and our companies or

the company and our companies or

the company and our companies or investing companies toward success the

investing companies toward success the

investing companies toward success the next step after attracting the right

next step after attracting the right

next step after attracting the right people is keeping them for the business

people is keeping them for the business

people is keeping them for the business to grow we need to nurture a team that

to grow we need to nurture a team that

to grow we need to nurture a team that is motivated well compensated and

is motivated well compensated and

is motivated well compensated and constantly challenged to be their best a

constantly challenged to be their best a

constantly challenged to be their best a good leader knows that the best

good leader knows that the best

good leader knows that the best employees are those who rise to

employees are those who rise to

employees are those who rise to challenges and who value career paths

challenges and who value career paths

challenges and who value career paths that clearly point to an inspiring

that clearly point to an inspiring

that clearly point to an inspiring future they want to know how their work

future they want to know how their work

future they want to know how their work contributes

contributes

contributes the overall business goals and how their

the overall business goals and how their

the overall business goals and how their contribution paves a better life for

contribution paves a better life for

contribution paves a better life for themselves ultimately after developing a

themselves ultimately after developing a

themselves ultimately after developing a strategy harnessing the proper resources

strategy harnessing the proper resources

strategy harnessing the proper resources and building up the businesses to the

and building up the businesses to the

and building up the businesses to the next level

next level

next level be prepared to exit I have learned not

be prepared to exit I have learned not

be prepared to exit I have learned not to get attached to companies or

to get attached to companies or

to get attached to companies or investments I see my role from beginning

investments I see my role from beginning

investments I see my role from beginning to end and I know when it’s time to pass

to end and I know when it’s time to pass

to end and I know when it’s time to pass it on to the next leader who can carry

it on to the next leader who can carry

it on to the next leader who can carry it further or add new value that is

it further or add new value that is

it further or add new value that is beyond me this brings me to the next

beyond me this brings me to the next

beyond me this brings me to the next compartment I’m talking about wealth

compartment I’m talking about wealth

compartment I’m talking about wealth creation let’s face it enterpreneurs go

creation let’s face it enterpreneurs go

creation let’s face it enterpreneurs go into business to make money but that’s

into business to make money but that’s

into business to make money but that’s not the point in employing people if we

not the point in employing people if we

not the point in employing people if we run a losing proposition because then

run a losing proposition because then

run a losing proposition because then the business and those jobs are

the business and those jobs are

the business and those jobs are unsustainable but again a true leader is

unsustainable but again a true leader is

unsustainable but again a true leader is never really attracted to money he knows

never really attracted to money he knows

never really attracted to money he knows that it is just really a tool that he

that it is just really a tool that he

that it is just really a tool that he can use toward an end attachment to

can use toward an end attachment to

can use toward an end attachment to money actually makes and works against

money actually makes and works against

money actually makes and works against the leader because then he becomes a

the leader because then he becomes a

the leader because then he becomes a slave rather rather than the master so

slave rather rather than the master so

slave rather rather than the master so how do I know which venture will produce

how do I know which venture will produce

how do I know which venture will produce wealth we often hear the advice do what

wealth we often hear the advice do what

wealth we often hear the advice do what you love the by enterpreneurs do your

you love the by enterpreneurs do your

you love the by enterpreneurs do your make your passion do what you love but

make your passion do what you love but

make your passion do what you love but that’s only half of the equation you can

that’s only half of the equation you can

that’s only half of the equation you can do what you love

do what you love

do what you love but it’s self-serving if it doesn’t

but it’s self-serving if it doesn’t

but it’s self-serving if it doesn’t relate to your customers without them

relate to your customers without them

relate to your customers without them how can you build a successful venture

how can you build a successful venture

how can you build a successful venture the complete mindset is this do what you

the complete mindset is this do what you

the complete mindset is this do what you love that makes other people happy

love that makes other people happy

love that makes other people happy I’ve learned that the true entrepreneur

I’ve learned that the true entrepreneur

I’ve learned that the true entrepreneur makes money by building on a person

makes money by building on a person

makes money by building on a person personal passion that brings happiness

personal passion that brings happiness

personal passion that brings happiness to his customers one of my sons

to his customers one of my sons

to his customers one of my sons I have 12 children one of my son’s one

I have 12 children one of my son’s one

I have 12 children one of my son’s one of my eight sons once asked me papa

of my eight sons once asked me papa

of my eight sons once asked me papa which business will I inherit when I

which business will I inherit when I

which business will I inherit when I grow up my goodness so my answer to him

grow up my goodness so my answer to him

grow up my goodness so my answer to him was you know Blanc I don’t know if if we

was you know Blanc I don’t know if if we

was you know Blanc I don’t know if if we would even own this business yes 20

would even own this business yes 20

would even own this business yes 20 years from now I repeated what my father

years from now I repeated what my father

years from now I repeated what my father had long told me had told me long ago

had long told me had told me long ago

had long told me had told me long ago all I can give you are the two most

all I can give you are the two most

all I can give you are the two most valuable legacies a parent from a parent

valuable legacies a parent from a parent

valuable legacies a parent from a parent to his children a good education and a

to his children a good education and a

to his children a good education and a good name a good education my father

good name a good education my father

good name a good education my father said what’s he give that we will always

said what’s he give that we will always

said what’s he give that we will always carry with us wherever and whatever we

carry with us wherever and whatever we

carry with us wherever and whatever we may choose to do in life no one can take

may choose to do in life no one can take

may choose to do in life no one can take that away from us and a good name which

that away from us and a good name which

that away from us and a good name which takes a lifetime to establish but a

takes a lifetime to establish but a

takes a lifetime to establish but a moment to destroy would be our

moment to destroy would be our

moment to destroy would be our responsibility to defend and to treasure

responsibility to defend and to treasure

responsibility to defend and to treasure it’s a precious thing we can pass on to

it’s a precious thing we can pass on to

it’s a precious thing we can pass on to our next generation from another wise

our next generation from another wise

our next generation from another wise elderly Chinese man I learned this

elderly Chinese man I learned this

elderly Chinese man I learned this definition of true wealth true wealth is

definition of true wealth true wealth is

definition of true wealth true wealth is he told me when he 70 he was way above

he told me when he 70 he was way above

he told me when he 70 he was way above 70 is that you have enough food on the

70 is that you have enough food on the

70 is that you have enough food on the table you have good health to enjoy life

table you have good health to enjoy life

table you have good health to enjoy life and the certainty that your children are

and the certainty that your children are

and the certainty that your children are doing all right

doing all right

doing all right he said that it doesn’t matter how many

he said that it doesn’t matter how many

he said that it doesn’t matter how many courses of meals you

courses of meals you

courses of meals you can afford your stomach and only eat so

can afford your stomach and only eat so

can afford your stomach and only eat so much it doesn’t matter how many houses

much it doesn’t matter how many houses

much it doesn’t matter how many houses houses you can own you can really only

houses you can own you can really only

houses you can own you can really only live in one and ultimately all these

live in one and ultimately all these

live in one and ultimately all these things pale in comparison to the wealth

things pale in comparison to the wealth

things pale in comparison to the wealth of feeling of the feeling of being

of feeling of the feeling of being

of feeling of the feeling of being surrounded by happy children and

surrounded by happy children and

surrounded by happy children and grandchildren this brings us to the

grandchildren this brings us to the

grandchildren this brings us to the third compartment which is my family

third compartment which is my family

third compartment which is my family first the family formed by my by my

first the family formed by my by my

first the family formed by my by my parents and asked eight siblings I have

parents and asked eight siblings I have

parents and asked eight siblings I have no siblings here today but I’m sure they

no siblings here today but I’m sure they

no siblings here today but I’m sure they would agree I was always considered and

would agree I was always considered and

would agree I was always considered and I always considered myself the black

I always considered myself the black

I always considered myself the black sheep of my family the Maverick who

sheep of my family the Maverick who

sheep of my family the Maverick who always took the road less traveled

always took the road less traveled

always took the road less traveled nothing ventured nothing gained

nothing ventured nothing gained

nothing ventured nothing gained I often say and this has enabled me to

I often say and this has enabled me to

I often say and this has enabled me to actually turn opportunities into gains I

actually turn opportunities into gains I

actually turn opportunities into gains I found or I have I have found that it was

found or I have I have found that it was

found or I have I have found that it was when I was pushed to the limits of my

when I was pushed to the limits of my

when I was pushed to the limits of my expectations of expectation that I

expectations of expectation that I

expectations of expectation that I always reap the most rewards and

always reap the most rewards and

always reap the most rewards and experiences my late father recognized

experiences my late father recognized

experiences my late father recognized that in myself and whether to test me or

that in myself and whether to test me or

that in myself and whether to test me or not the first after I had graduated from

not the first after I had graduated from

not the first after I had graduated from business school the first business he

business school the first business he

business school the first business he gave me to run had negative equity of

gave me to run had negative equity of

gave me to run had negative equity of three million pesos and he said bahala

three million pesos and he said bahala

three million pesos and he said bahala Panna Jana negative equity but it was a

Panna Jana negative equity but it was a

Panna Jana negative equity but it was a losing firm which we turned around which

losing firm which we turned around which

losing firm which we turned around which was makan during and then eventually we

was makan during and then eventually we

was makan during and then eventually we use it to buy the mountain and

use it to buy the mountain and

use it to buy the mountain and eventually it made about ten or fifteen

eventually it made about ten or fifteen

eventually it made about ten or fifteen to twenty billion pesos in cash so in

to twenty billion pesos in cash so in

to twenty billion pesos in cash so in 1999 I also made my first venture

1999 I also made my first venture

1999 I also made my first venture outside my family business I acquired

outside my family business I acquired

outside my family business I acquired and developed pancake house same story

and developed pancake house same story

and developed pancake house same story after 15 years I also sold it to the

after 15 years I also sold it to the

after 15 years I also sold it to the Max’s group but the restaurant venture

Max’s group but the restaurant venture

Max’s group but the restaurant venture was significant for me because it

was significant for me because it

was significant for me because it represented my choice of defining my own

represented my choice of defining my own

represented my choice of defining my own path away from my family I made the leap

path away from my family I made the leap

path away from my family I made the leap from a successor to an entrepreneur

since then I returned to my roots in

since then I returned to my roots in agriculture and Finance I’ve also found

agriculture and Finance I’ve also found

agriculture and Finance I’ve also found new inspiration in in buying schools

new inspiration in in buying schools

new inspiration in in buying schools k-12 schools and renewable energy for me

k-12 schools and renewable energy for me

k-12 schools and renewable energy for me this represents important investments in

this represents important investments in

this represents important investments in our future but for the present

our future but for the present

our future but for the present it seems that food will always be a

it seems that food will always be a

it seems that food will always be a special interest to me and I continue to

special interest to me and I continue to

special interest to me and I continue to get excited by game-changing trends and

get excited by game-changing trends and

get excited by game-changing trends and opportunities in the restaurant industry

opportunities in the restaurant industry

opportunities in the restaurant industry being an entrepreneur provides requires

being an entrepreneur provides requires

being an entrepreneur provides requires rather blood sweat and tears but when

rather blood sweat and tears but when

rather blood sweat and tears but when you succeed and start reaping the

you succeed and start reaping the

you succeed and start reaping the subjective dividends that is making

subjective dividends that is making

subjective dividends that is making other people happy it is the most

other people happy it is the most

other people happy it is the most fulfilling thing in the world

fulfilling thing in the world

fulfilling thing in the world as for my own family my 12 children with

as for my own family my 12 children with

as for my own family my 12 children with my wife Leah that’s them I often think

my wife Leah that’s them I often think

my wife Leah that’s them I often think about what the future holds for each one

about what the future holds for each one

about what the future holds for each one of them I know not all of them will be

of them I know not all of them will be

of them I know not all of them will be entrepreneurs they are actually all

entrepreneurs they are actually all

entrepreneurs they are actually all different and they will no doubt take

different and they will no doubt take

different and they will no doubt take different paths like fingers in our

different paths like fingers in our

different paths like fingers in our hands each one is unique but like the

hands each one is unique but like the

hands each one is unique but like the palm that joins the fingers it’s

palm that joins the fingers it’s

palm that joins the fingers it’s reassuring to know what they hold the

reassuring to know what they hold the

reassuring to know what they hold the like the common virtues we have tried

like the common virtues we have tried

like the common virtues we have tried tried to instill in them such as honesty

tried to instill in them such as honesty

tried to instill in them such as honesty hard work

hard work

hard work integrity and a competitive spirit these

integrity and a competitive spirit these

integrity and a competitive spirit these are the constant forces that will keep

are the constant forces that will keep

are the constant forces that will keep them in good stead as they make their

them in good stead as they make their

them in good stead as they make their way through an ever-changing world over

way through an ever-changing world over

way through an ever-changing world over the years in managing these three

the years in managing these three

the years in managing these three compartments work wealth creation and

compartments work wealth creation and

compartments work wealth creation and family life I have made my choices and

family life I have made my choices and

family life I have made my choices and learned my lessons some more painful and

learned my lessons some more painful and

learned my lessons some more painful and more costly than others I have also seen

more costly than others I have also seen

more costly than others I have also seen the common factors which are always have

the common factors which are always have

the common factors which are always have a plan from entry to exit take

a plan from entry to exit take

a plan from entry to exit take calculated risks calculate the risks

calculated risks calculate the risks

calculated risks calculate the risks don’t just take risks invest in the

don’t just take risks invest in the

don’t just take risks invest in the right resources get the best people

right resources get the best people

right resources get the best people around you create value and always focus

around you create value and always focus

around you create value and always focus on true wealth through wealth I believe

on true wealth through wealth I believe

on true wealth through wealth I believe that if I can successfully weave these

that if I can successfully weave these

that if I can successfully weave these common factors into the lives and

common factors into the lives and

common factors into the lives and choices of my children as well as impart

choices of my children as well as impart

choices of my children as well as impart the same to my employees then I will

the same to my employees then I will

the same to my employees then I will have done my job that’s all thank you

have done my job that’s all thank you

have done my job that’s all thank you very much

”

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