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Administrategy: Public Management 2.0? | Maciej Kisilowski | TEDxDanubia


many of you may be wondering right now

many of you may be wondering right now why on earth are we listening to a TEDx

why on earth are we listening to a TEDx

why on earth are we listening to a TEDx talk about something as boggling as

talk about something as boggling as

talk about something as boggling as Public Administration

Public Administration

Public Administration I mean creative Public Administration

I mean creative Public Administration

I mean creative Public Administration sounds a little bit like a vanguard

sounds a little bit like a vanguard

sounds a little bit like a vanguard Skoda a glamorous guy on a flight it

Skoda a glamorous guy on a flight it

Skoda a glamorous guy on a flight it makes no sense and maybe we don’t even

makes no sense and maybe we don’t even

makes no sense and maybe we don’t even want it to make sense or do we

want it to make sense or do we

want it to make sense or do we it’s our public administration really

it’s our public administration really

it’s our public administration really like our good old family car we want it

like our good old family car we want it

like our good old family car we want it to run efficiently but we would be

to run efficiently but we would be

to run efficiently but we would be scared if it becomes too creative I’m

scared if it becomes too creative I’m

scared if it becomes too creative I’m hearing a lot of this preconception

hearing a lot of this preconception

hearing a lot of this preconception since my car out of a book on strategy

since my car out of a book on strategy

since my car out of a book on strategy in public administration of

in public administration of

in public administration of administrator Jim came out what is

administrator Jim came out what is

administrator Jim came out what is fascinating however is a response you

fascinating however is a response you

fascinating however is a response you get to just slightly different question

get to just slightly different question

get to just slightly different question I recently asked a group of managers to

I recently asked a group of managers to

I recently asked a group of managers to give me five innovative changes that

give me five innovative changes that

give me five innovative changes that must happen here in Hungary Poland

must happen here in Hungary Poland

must happen here in Hungary Poland Romania central Eastern Europe for our

Romania central Eastern Europe for our

Romania central Eastern Europe for our countries to become as prosperous as

countries to become as prosperous as

countries to become as prosperous as Germany of Austria and here are the

Germany of Austria and here are the

Germany of Austria and here are the responses and if you think about what I

responses and if you think about what I

responses and if you think about what I just said

just said

just said these responses are quite interesting

these responses are quite interesting

these responses are quite interesting yes when we think where innovation does

yes when we think where innovation does

yes when we think where innovation does happen today what inevitably comes to

happen today what inevitably comes to

happen today what inevitably comes to mind is new apps or gadgets or electric

mind is new apps or gadgets or electric

mind is new apps or gadgets or electric cars yet when we start reflecting or on

cars yet when we start reflecting or on

cars yet when we start reflecting or on where innovation needs to happen we

where innovation needs to happen we

where innovation needs to happen we focus on goods and services provided not

focus on goods and services provided not

focus on goods and services provided not by businesses but mostly by governments

by businesses but mostly by governments

by businesses but mostly by governments education healthcare infrastructure

education healthcare infrastructure

education healthcare infrastructure political and legal system public

political and legal system public

political and legal system public administration business innovation

administration business innovation

administration business innovation and is in many ways easy today I mean

and is in many ways easy today I mean

and is in many ways easy today I mean when we create right conditions

when we create right conditions

when we create right conditions businesses innovate in a sense talking

businesses innovate in a sense talking

businesses innovate in a sense talking about business innovation is almost a

about business innovation is almost a

about business innovation is almost a waste of time it’s been figured out we

waste of time it’s been figured out we

waste of time it’s been figured out we know how to do it a monumental task

know how to do it a monumental task

know how to do it a monumental task facing countries like Hungary is to

facing countries like Hungary is to

facing countries like Hungary is to figured out a way for our government to

figured out a way for our government to

figured out a way for our government to start innovate because thank you yes

start innovate because thank you yes

start innovate because thank you yes because just take a look again and our

because just take a look again and our

because just take a look again and our to-do list of top things to catch up

to-do list of top things to catch up

to-do list of top things to catch up with Germany and Austria education on an

with Germany and Austria education on an

with Germany and Austria education on an international test of 15 year-olds Pisa

international test of 15 year-olds Pisa

international test of 15 year-olds Pisa Hungarian schoolkids underperform on

Hungarian schoolkids underperform on

Hungarian schoolkids underperform on every measure science reading

every measure science reading

every measure science reading mathematics their willingness to learn

mathematics their willingness to learn

mathematics their willingness to learn science is among the lowest of all

science is among the lowest of all

science is among the lowest of all countries studied only one central

countries studied only one central

countries studied only one central Eastern European country Estonia is

Eastern European country Estonia is

Eastern European country Estonia is among the global education leaders

among the global education leaders

among the global education leaders health care on your health consumer

health care on your health consumer

health care on your health consumer index Hungary’s sixth from the bottom

index Hungary’s sixth from the bottom

index Hungary’s sixth from the bottom among 35 countries studied no central

among 35 countries studied no central

among 35 countries studied no central Eastern European countries in top ten

Eastern European countries in top ten

Eastern European countries in top ten though Czech Republic comes close it’s

though Czech Republic comes close it’s

though Czech Republic comes close it’s 12 on the world bank doing business

12 on the world bank doing business

12 on the world bank doing business ranked measuring bureaucratic burdens on

ranked measuring bureaucratic burdens on

ranked measuring bureaucratic burdens on entrepreneurs Hungary’s 41st again just

entrepreneurs Hungary’s 41st again just

entrepreneurs Hungary’s 41st again just one country from this region in this

one country from this region in this

one country from this region in this case Macedonia is in the top ten eighty

case Macedonia is in the top ten eighty

case Macedonia is in the top ten eighty Carnegie global cities index Budapest

Carnegie global cities index Budapest

Carnegie global cities index Budapest breathtaking architecture amazing

breathtaking architecture amazing

breathtaking architecture amazing location still ranks only 54 and just

location still ranks only 54 and just

location still ranks only 54 and just one city in this region Moscow is in the

one city in this region Moscow is in the

one city in this region Moscow is in the top 25 and finally in the transparency

top 25 and finally in the transparency

top 25 and finally in the transparency international corruption perception

international corruption perception

international corruption perception index Hungary’s 57th no central Eastern

index Hungary’s 57th no central Eastern

index Hungary’s 57th no central Eastern European country is among the top 20

European country is among the top 20

European country is among the top 20 cleanest political systems in the world

cleanest political systems in the world

cleanest political systems in the world ok but maybe you’d say let’s look at

ok but maybe you’d say let’s look at

ok but maybe you’d say let’s look at each of those areas and simply copy the

each of those areas and simply copy the

each of those areas and simply copy the salute

salute

salute winds from the countries that are higher

winds from the countries that are higher

winds from the countries that are higher up yes

up yes

up yes actually smart learning from each other

actually smart learning from each other

actually smart learning from each other is a big chunk of what innovation is

is a big chunk of what innovation is

is a big chunk of what innovation is about even in private sector you have

about even in private sector you have

about even in private sector you have very few products that are kind of

very few products that are kind of

very few products that are kind of completely out of the blue ideas mostly

completely out of the blue ideas mostly

completely out of the blue ideas mostly it is about standing on the shoulders of

it is about standing on the shoulders of

it is about standing on the shoulders of giants but make no mistake we will not

giants but make no mistake we will not

giants but make no mistake we will not simply copy our way to world class

simply copy our way to world class

simply copy our way to world class fantastic public policies and services

fantastic public policies and services

fantastic public policies and services for one we are just too poor for it the

for one we are just too poor for it the

for one we are just too poor for it the Hungarian state can spend only four

Hungarian state can spend only four

Hungarian state can spend only four thousand three hundred twenty eight euro

thousand three hundred twenty eight euro

thousand three hundred twenty eight euro a year for all goods and services

a year for all goods and services

a year for all goods and services provided to its average citizen and

provided to its average citizen and

provided to its average citizen and that’s everything making sure criminals

that’s everything making sure criminals

that’s everything making sure criminals don’t want your seat you have the army

don’t want your seat you have the army

don’t want your seat you have the army to protect your borders your kid have a

to protect your borders your kid have a

to protect your borders your kid have a school you have a hospital your parents

school you have a hospital your parents

school you have a hospital your parents have a pension your water a food is safe

have a pension your water a food is safe

have a pension your water a food is safe everything must feed four thousand three

everything must feed four thousand three

everything must feed four thousand three hundred twenty eight euro a year

hundred twenty eight euro a year

hundred twenty eight euro a year actually if you think about how much a

actually if you think about how much a

actually if you think about how much a business would charge you for an annual

business would charge you for an annual

business would charge you for an annual subscription of all those services

subscription of all those services

subscription of all those services Hungarian state is actually quite

Hungarian state is actually quite

Hungarian state is actually quite efficient Germany however can spend

efficient Germany however can spend

efficient Germany however can spend fifteen thousand 123 euro a year for its

fifteen thousand 123 euro a year for its

fifteen thousand 123 euro a year for its public goods and services this is free

public goods and services this is free

public goods and services this is free and health times more I mean for the

and health times more I mean for the

and health times more I mean for the Hungarian state to compete in its public

Hungarian state to compete in its public

Hungarian state to compete in its public services with its Western neighbors it’s

services with its Western neighbors it’s

services with its Western neighbors it’s almost like for Skoda

almost like for Skoda

almost like for Skoda to compete with Porsche in it if you

to compete with Porsche in it if you

to compete with Porsche in it if you realize the sheer size of this

realize the sheer size of this

realize the sheer size of this difference Hungarian polish Romanian

difference Hungarian polish Romanian

difference Hungarian polish Romanian Central European countries should really

Central European countries should really

Central European countries should really be operated like garage startups laser

be operated like garage startups laser

be operated like garage startups laser focus on key areas of value creation and

focus on key areas of value creation and

focus on key areas of value creation and kind of putting all hands on deck to

kind of putting all hands on deck to

kind of putting all hands on deck to compete with the Porsche guys because

compete with the Porsche guys because

compete with the Porsche guys because great startup can get talented a

great startup can get talented a

great startup can get talented a fraction of its cost since in layoffs

fraction of its cost since in layoffs

fraction of its cost since in layoffs salary

salary

salary it offers talented people something else

it offers talented people something else

it offers talented people something else an opportunity to make a meaningful

an opportunity to make a meaningful

an opportunity to make a meaningful change in the world to disrupt an

change in the world to disrupt an

change in the world to disrupt an industry address long underserved social

industry address long underserved social

industry address long underserved social need or develop a product that people

need or develop a product that people

need or develop a product that people have dreamed about for decades an

have dreamed about for decades an

have dreamed about for decades an interpreter in many ways is a person who

interpreter in many ways is a person who

interpreter in many ways is a person who connects talent with impact you know

connects talent with impact you know

connects talent with impact you know over the last decade I’ve studied

over the last decade I’ve studied

over the last decade I’ve studied numerous public sector institutions to

numerous public sector institutions to

numerous public sector institutions to figure out what we can do for our

figure out what we can do for our

figure out what we can do for our governmental managers to be a little

governmental managers to be a little

governmental managers to be a little better connecting talent with impact

better connecting talent with impact

better connecting talent with impact what holds them back you probably would

what holds them back you probably would

what holds them back you probably would think some you know crazy laws

think some you know crazy laws

think some you know crazy laws bureaucratic rules not really the single

bureaucratic rules not really the single

bureaucratic rules not really the single biggest enemy of innovative value

biggest enemy of innovative value

biggest enemy of innovative value creating state is not only law but

creating state is not only law but

creating state is not only law but simply bad habits like a conventional

simply bad habits like a conventional

simply bad habits like a conventional wisdom that the best path to a great

wisdom that the best path to a great

wisdom that the best path to a great public sector career is for being

public sector career is for being

public sector career is for being passive and opportunistic wrong even

passive and opportunistic wrong even

passive and opportunistic wrong even under the current highly imperfect

under the current highly imperfect

under the current highly imperfect system my research shows that the most

system my research shows that the most

system my research shows that the most successful public managers not unlike

successful public managers not unlike

successful public managers not unlike their counterparts in businesses or NGOs

their counterparts in businesses or NGOs

their counterparts in businesses or NGOs operate based on a clear proactive and

operate based on a clear proactive and

operate based on a clear proactive and coherent strategy and when I say

coherent strategy and when I say

coherent strategy and when I say strategy I don’t mean some vak document

strategy I don’t mean some vak document

strategy I don’t mean some vak document or lofty mission statement what I mean

or lofty mission statement what I mean

or lofty mission statement what I mean is strategic management you know a

is strategic management you know a

is strategic management you know a certain philosophy of leading that

certain philosophy of leading that

certain philosophy of leading that starts from a clear story of whether

starts from a clear story of whether

starts from a clear story of whether your organization or community wants to

your organization or community wants to

your organization or community wants to add value management rooted in a

add value management rooted in a

add value management rooted in a compelling internally consistent plan

compelling internally consistent plan

compelling internally consistent plan for how to make that happen

for how to make that happen

for how to make that happen such living strategy is truly the glue

such living strategy is truly the glue

such living strategy is truly the glue that connects talent with impact in a

that connects talent with impact in a

that connects talent with impact in a public sector context for free

public sector context for free

public sector context for free interrelated reasons so first a

interrelated reasons so first a

interrelated reasons so first a strategically managed organization is

strategically managed organization is

strategically managed organization is built on a solid foundation of talent

built on a solid foundation of talent

built on a solid foundation of talent because strategy allows you to

because strategy allows you to

because strategy allows you to communicate to the outside world what

communicate to the outside world what

communicate to the outside world what type of people you need you know the

type of people you need you know the

type of people you need you know the neonatal intensive care unit in Budapest

neonatal intensive care unit in Budapest

neonatal intensive care unit in Budapest mehek Hospital is known for its amazing

mehek Hospital is known for its amazing

mehek Hospital is known for its amazing health outcomes rooted in a philosophy

health outcomes rooted in a philosophy

health outcomes rooted in a philosophy of not over medicating preterm babies so

of not over medicating preterm babies so

of not over medicating preterm babies so if you are a doctor or a nurse believing

if you are a doctor or a nurse believing

if you are a doctor or a nurse believing in alternatives to antibiotics planes a

in alternatives to antibiotics planes a

in alternatives to antibiotics planes a fair chance you would try to seek a job

fair chance you would try to seek a job

fair chance you would try to seek a job in this unit and if the critical mass of

in this unit and if the critical mass of

in this unit and if the critical mass of like-minded professionals self-select

like-minded professionals self-select

like-minded professionals self-select themselves to work for one organization

themselves to work for one organization

themselves to work for one organization it is so much easier to manage and

it is so much easier to manage and

it is so much easier to manage and motivate them second a good strategy

motivate them second a good strategy

motivate them second a good strategy solves one of the most vexing problems

solves one of the most vexing problems

solves one of the most vexing problems of managing and knowledge intensive

of managing and knowledge intensive

of managing and knowledge intensive organization how to give people enough

organization how to give people enough

organization how to give people enough freedom to make them creative while

freedom to make them creative while

freedom to make them creative while keeping them accountable strategy in

keeping them accountable strategy in

keeping them accountable strategy in short gives your people a direction

short gives your people a direction

short gives your people a direction while making them free and empowered

while making them free and empowered

while making them free and empowered when Klaus johannes romanian mayor of

when Klaus johannes romanian mayor of

when Klaus johannes romanian mayor of the city of CBO and now Romania’s

the city of CBO and now Romania’s

the city of CBO and now Romania’s president again invented his town of

president again invented his town of

president again invented his town of hundred twenty thousand as a little

hundred twenty thousand as a little

hundred twenty thousand as a little berlin attracting events to it when

berlin attracting events to it when

berlin attracting events to it when German industrial investment he created

German industrial investment he created

German industrial investment he created a very clear direction of where the city

a very clear direction of where the city

a very clear direction of where the city is going and what type of conduct is

is going and what type of conduct is

is going and what type of conduct is expected of his City Hall officials on

expected of his City Hall officials on

expected of his City Hall officials on the way that resulted in a rapid

the way that resulted in a rapid

the way that resulted in a rapid curtailment of corruption and nepotism

curtailment of corruption and nepotism

curtailment of corruption and nepotism because corruption flourishes mostly in

because corruption flourishes mostly in

because corruption flourishes mostly in muddy waters of conflicting objectives

muddy waters of conflicting objectives

muddy waters of conflicting objectives and shifting priorities finally and

and shifting priorities finally and

and shifting priorities finally and perhaps most importantly a clear and

perhaps most importantly a clear and

perhaps most importantly a clear and attractive strategy provides a lot of

attractive strategy provides a lot of

attractive strategy provides a lot of meaning to your public sector

meaning to your public sector

meaning to your public sector professionals

professionals

professionals Robert film Havel the founding director

Robert film Havel the founding director

Robert film Havel the founding director of Copernicus Science Center central

of Copernicus Science Center central

of Copernicus Science Center central Europe’s largest science museum located

Europe’s largest science museum located

Europe’s largest science museum located in new also does not have much trouble

in new also does not have much trouble

in new also does not have much trouble motivating his highly-skilled curators

motivating his highly-skilled curators

motivating his highly-skilled curators to be passionate about their job why

to be passionate about their job why

to be passionate about their job why well think for a moment what else a

well think for a moment what else a

well think for a moment what else a Copernicus Science Center curator could

Copernicus Science Center curator could

Copernicus Science Center curator could do for a living

do for a living

do for a living maybe he or she would be an engineer in

maybe he or she would be an engineer in

maybe he or she would be an engineer in a manufacturing firm of a banker or

a manufacturing firm of a banker or

a manufacturing firm of a banker or consultant as many science graduate’ end

consultant as many science graduate’ end

consultant as many science graduate’ end up doing today if you set aside every

up doing today if you set aside every

up doing today if you set aside every stereotype you have about the public

stereotype you have about the public

stereotype you have about the public sector what is the more inspirational

sector what is the more inspirational

sector what is the more inspirational job expect explaining the solar system

job expect explaining the solar system

job expect explaining the solar system to a five-year-old dying to know of

to a five-year-old dying to know of

to a five-year-old dying to know of packaging yet another mortgage product

if enterpreneurship is about connecting

if enterpreneurship is about connecting talent with impact our public sector

talent with impact our public sector

talent with impact our public sector institutions sit on a to goldmine of

institutions sit on a to goldmine of

institutions sit on a to goldmine of potential positive impact impact that

potential positive impact impact that

potential positive impact impact that literally begs to attract some great

literally begs to attract some great

literally begs to attract some great talent because talented professionals do

talent because talented professionals do

talent because talented professionals do not need financial legal inducements to

not need financial legal inducements to

not need financial legal inducements to be motivated to work for a cause

be motivated to work for a cause

be motivated to work for a cause just look at thousands of citizens who

just look at thousands of citizens who

just look at thousands of citizens who invest so much time organizing

invest so much time organizing

invest so much time organizing themselves and peacefully protesting

themselves and peacefully protesting

themselves and peacefully protesting corruption in Romania standing with my

corruption in Romania standing with my

corruption in Romania standing with my University CEO and the academic freedom

University CEO and the academic freedom

University CEO and the academic freedom here in Budapest

here in Budapest

here in Budapest you know our public managers must

you know our public managers must

you know our public managers must realize that they too can capture this

realize that they too can capture this

realize that they too can capture this quest for meaning for making a change in

quest for meaning for making a change in

quest for meaning for making a change in the world so prevalent especially in the

the world so prevalent especially in the

the world so prevalent especially in the Millennial and post millennial

Millennial and post millennial

Millennial and post millennial generation we all the engaged citizens

generation we all the engaged citizens

generation we all the engaged citizens must demand from our public sector

must demand from our public sector

must demand from our public sector officials to

officials to

officials to take some proven lessons of strategic

take some proven lessons of strategic

take some proven lessons of strategic management to hat and have a courage to

management to hat and have a courage to

management to hat and have a courage to act not as mere administrators but as

act not as mere administrators but as

act not as mere administrators but as value-creating

value-creating

value-creating administrator geez indeed a to

administrator geez indeed a to

administrator geez indeed a to aspiration for our democracies would be

aspiration for our democracies would be

aspiration for our democracies would be for our left right and center to offer

for our left right and center to offer

for our left right and center to offer us a choice of competing coherent

us a choice of competing coherent

us a choice of competing coherent strategies so that when the election day

strategies so that when the election day

strategies so that when the election day comes we can choose among realistic

comes we can choose among realistic

comes we can choose among realistic plans and not empty slogans and false

plans and not empty slogans and false

plans and not empty slogans and false promises to paraphrase a famous quip of

promises to paraphrase a famous quip of

promises to paraphrase a famous quip of an American journalist if you don’t like

an American journalist if you don’t like

an American journalist if you don’t like the strategy you see implemented in your

the strategy you see implemented in your

the strategy you see implemented in your town your school your hospital or your

town your school your hospital or your

town your school your hospital or your country go out and create your own thank

country go out and create your own thank

country go out and create your own thank [Applause]

[Applause]

[Applause] [Music]

”

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