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How Community Activism Is Pest Control | Caroline Bragdon | TEDxBroadway


[Music]

[Music] [Applause]

[Applause]

[Applause] okay so how many New Yorkers are in the

okay so how many New Yorkers are in the

okay so how many New Yorkers are in the room I’m glad you’re here and how many

room I’m glad you’re here and how many

room I’m glad you’re here and how many of you are thinking of your most

of you are thinking of your most

of you are thinking of your most terrific experience with rats today so I

terrific experience with rats today so I

terrific experience with rats today so I just wanted to start off by saying I’m

just wanted to start off by saying I’m

just wanted to start off by saying I’m not actually gonna tell rat stories

not actually gonna tell rat stories

not actually gonna tell rat stories today because I’m sure you’ve had enough

today because I’m sure you’ve had enough

today because I’m sure you’ve had enough of them I’m not gonna tell you about the

of them I’m not gonna tell you about the

of them I’m not gonna tell you about the pizza rat not gonna tell you about any

pizza rat not gonna tell you about any

pizza rat not gonna tell you about any rats that have performed on Broadway

rats that have performed on Broadway

rats that have performed on Broadway giant rats right that may be popping up

giant rats right that may be popping up

giant rats right that may be popping up throughout the city rats that stand up

throughout the city rats that stand up

throughout the city rats that stand up and confront you know horror stories cuz

and confront you know horror stories cuz

and confront you know horror stories cuz actually I’m a research scientist

actually I’m a research scientist

actually I’m a research scientist probably maybe the only scientist here I

probably maybe the only scientist here I

probably maybe the only scientist here I hope maybe there are some other

hope maybe there are some other

hope maybe there are some other scientists here so I’m going to talk

scientists here so I’m going to talk

scientists here so I’m going to talk about how to diagnose a neighborhood

about how to diagnose a neighborhood

about how to diagnose a neighborhood with rat infestation and I’m going to

with rat infestation and I’m going to

with rat infestation and I’m going to try to connect it to community so you’re

try to connect it to community so you’re

try to connect it to community so you’re going to come come along with me on this

going to come come along with me on this

going to come come along with me on this one so first of all think of when you’re

one so first of all think of when you’re

one so first of all think of when you’re sick you go to a doctor you need a

sick you go to a doctor you need a

sick you go to a doctor you need a diagnosis and you you’re examined by the

diagnosis and you you’re examined by the

diagnosis and you you’re examined by the doctor so we do the same thing at the

doctor so we do the same thing at the

doctor so we do the same thing at the health department at the neighborhood

health department at the neighborhood

health department at the neighborhood level we deploy inspectors to examine

level we deploy inspectors to examine

level we deploy inspectors to examine neighborhoods for signs of Radek tivity

neighborhoods for signs of Radek tivity

neighborhoods for signs of Radek tivity if rats are the disease we want to know

if rats are the disease we want to know

if rats are the disease we want to know where they are and why they’re occurring

where they are and why they’re occurring

where they are and why they’re occurring so we do this tens of thousands of times

so we do this tens of thousands of times

so we do this tens of thousands of times a year and we use this data to look for

a year and we use this data to look for

a year and we use this data to look for patterns we use this data to design

patterns we use this data to design

patterns we use this data to design prevention programs we use this data to

prevention programs we use this data to

prevention programs we use this data to take a public health approach to the

take a public health approach to the

take a public health approach to the very pedestrian experience of seeing

very pedestrian experience of seeing

very pedestrian experience of seeing rats in your neighborhood because it’s a

rats in your neighborhood because it’s a

rats in your neighborhood because it’s a public health problem right

public health problem right

public health problem right rats are actually a sign that the

rats are actually a sign that the

rats are actually a sign that the neighborhood itself is unhealthy

neighborhood itself is unhealthy

neighborhood itself is unhealthy for you but also for that neighborhood

for you but also for that neighborhood

for you but also for that neighborhood infrastructure so here’s a map it’s a

infrastructure so here’s a map it’s a

infrastructure so here’s a map it’s a map of lower Manhattan okay so what

map of lower Manhattan okay so what

map of lower Manhattan okay so what happens when you take that map and you

happens when you take that map and you

happens when you take that map and you put three one one complaints on it about

put three one one complaints on it about

put three one one complaints on it about signs of Radek tivity do most people

signs of Radek tivity do most people

signs of Radek tivity do most people know if you see a rat you can call 3-1-1

know if you see a rat you can call 3-1-1

know if you see a rat you can call 3-1-1 and report it okay and it comes to us

and report it okay and it comes to us

and report it okay and it comes to us and we look at that data but is this

and we look at that data but is this

and we look at that data but is this data showing you any real pattern is it

data showing you any real pattern is it

data showing you any real pattern is it explaining why rats are in the

explaining why rats are in the

explaining why rats are in the neighborhood it’s not but when you add a

neighborhood it’s not but when you add a

neighborhood it’s not but when you add a layer the results of our rat inspections

layer the results of our rat inspections

layer the results of our rat inspections you can start to see patterns so what do

you can start to see patterns so what do

you can start to see patterns so what do you see someone call out to me what

you see someone call out to me what

you see someone call out to me what neighborhood are you most likely to see

neighborhood are you most likely to see

neighborhood are you most likely to see a rat East Village Lower East Side what

a rat East Village Lower East Side what

a rat East Village Lower East Side what neighborhood are we in you can see

neighborhood are we in you can see

neighborhood are we in you can see there’s maybe a few field rat

there’s maybe a few field rat

there’s maybe a few field rat inspections in this neighborhood maybe a

inspections in this neighborhood maybe a

inspections in this neighborhood maybe a few so I knew how to find my way here

few so I knew how to find my way here

few so I knew how to find my way here [Applause]

[Applause]

[Applause] sorry sorry Broadway

sorry sorry Broadway

sorry sorry Broadway but there’s a there’s a pattern right

but there’s a there’s a pattern right

but there’s a there’s a pattern right we’re learning something about what

we’re learning something about what

we’re learning something about what neighborhoods rats are attracted to

neighborhoods rats are attracted to

neighborhoods rats are attracted to right we we can gain knowledge from

right we we can gain knowledge from

right we we can gain knowledge from looking at these patterns so what’s the

looking at these patterns so what’s the

looking at these patterns so what’s the common denominator well first let me

common denominator well first let me

common denominator well first let me back up this is true throughout the city

back up this is true throughout the city

back up this is true throughout the city of New York we’re not just looking at or

of New York we’re not just looking at or

of New York we’re not just looking at or thinking about lower Manhattan we’re

thinking about lower Manhattan we’re

thinking about lower Manhattan we’re thinking about all of the city

thinking about all of the city

thinking about all of the city neighborhoods and one thing we know from

neighborhoods and one thing we know from

neighborhoods and one thing we know from our tens and tens of thousands of

our tens and tens of thousands of

our tens and tens of thousands of inspections is that some neighborhoods

inspections is that some neighborhoods

inspections is that some neighborhoods bear a disproportionate burden of RAD

bear a disproportionate burden of RAD

bear a disproportionate burden of RAD activity when compared to others New

activity when compared to others New

activity when compared to others New York isn’t like a giant surface that if

York isn’t like a giant surface that if

York isn’t like a giant surface that if you pierced it at any one location rats

you pierced it at any one location rats

you pierced it at any one location rats would come pouring forth from the earth

would come pouring forth from the earth

would come pouring forth from the earth which some people seem to think it is

which some people seem to think it is

which some people seem to think it is it’s a place where rats exist in

it’s a place where rats exist in

it’s a place where rats exist in neighborhoods just like humans do and

neighborhoods just like humans do and

neighborhoods just like humans do and one thing that we’ve actually learned

one thing that we’ve actually learned

one thing that we’ve actually learned from our data is that rats are

from our data is that rats are

from our data is that rats are especially attracted to the

especially attracted to the

especially attracted to the neighborhoods where we are so the more

neighborhoods where we are so the more

neighborhoods where we are so the more dense the more densely populated a

dense the more densely populated a

dense the more densely populated a neighborhood the more humans oftentimes

neighborhood the more humans oftentimes

neighborhood the more humans oftentimes the more rats were finding and what is

the more rats were finding and what is

the more rats were finding and what is that common denominator rats like to

that common denominator rats like to

that common denominator rats like to live near their food and rats have come

live near their food and rats have come

live near their food and rats have come to learn that the humans are their

to learn that the humans are their

to learn that the humans are their 24-hour buffet because we leave a lot of

24-hour buffet because we leave a lot of

24-hour buffet because we leave a lot of garbage behind us rats also like to nest

garbage behind us rats also like to nest

garbage behind us rats also like to nest or exist in cluttered or abandoned

or exist in cluttered or abandoned

or exist in cluttered or abandoned spaces right the places that humans have

spaces right the places that humans have

spaces right the places that humans have left behind so what’s the solution to

left behind so what’s the solution to

left behind so what’s the solution to rats that’s that’s why I’m here to talk

rats that’s that’s why I’m here to talk

rats that’s that’s why I’m here to talk to you about what the solution is do you

to you about what the solution is do you

to you about what the solution is do you think that I’m going to tell you about

think that I’m going to tell you about

think that I’m going to tell you about the best new rat poison out there

the best new rat poison out there

the best new rat poison out there because there are all kinds of people

because there are all kinds of people

because there are all kinds of people marketing poisons who want you to think

marketing poisons who want you to think

marketing poisons who want you to think that there’s a rat zapper just like we

that there’s a rat zapper just like we

that there’s a rat zapper just like we all wish we had an ab Buster right the

all wish we had an ab Buster right the

all wish we had an ab Buster right the diet pill that will make us you know

diet pill that will make us you know

diet pill that will make us you know suddenly so healthy you know we all have

suddenly so healthy you know we all have

suddenly so healthy you know we all have come to expect or to eat to wish to hope

come to expect or to eat to wish to hope

come to expect or to eat to wish to hope that an exterminator can come and blast

that an exterminator can come and blast

that an exterminator can come and blast the rats out of our neighborhood and in

the rats out of our neighborhood and in

the rats out of our neighborhood and in fact I go to I go to a lot of community

fact I go to I go to a lot of community

fact I go to I go to a lot of community meetings or exterminate exterminate but

meetings or exterminate exterminate but

meetings or exterminate exterminate but that’s not the way it works because rats

that’s not the way it works because rats

that’s not the way it works because rats exist in neighborhoods because of humans

exist in neighborhoods because of humans

exist in neighborhoods because of humans and the garbage that we leave behind so

and the garbage that we leave behind so

and the garbage that we leave behind so in order to get rid of rats we need to

in order to get rid of rats we need to

in order to get rid of rats we need to actually address the underlying

actually address the underlying

actually address the underlying conditions that’s attracting them in the

conditions that’s attracting them in the

conditions that’s attracting them in the first place so what that what is that

first place so what that what is that

first place so what that what is that it’s food waste so but just talking

it’s food waste so but just talking

it’s food waste so but just talking about food waste it can be very boring

about food waste it can be very boring

about food waste it can be very boring right it’s not something that people are

right it’s not something that people are

right it’s not something that people are interested in it’s the human behavior

interested in it’s the human behavior

interested in it’s the human behavior that’s leading to food waste being left

that’s leading to food waste being left

that’s leading to food waste being left out in buffets for rats to feed on now

out in buffets for rats to feed on now

out in buffets for rats to feed on now what we see in the city is that there

what we see in the city is that there

what we see in the city is that there are people who have become activists

are people who have become activists

are people who have become activists around fruit list right and I actually

around fruit list right and I actually

around fruit list right and I actually want to tell you right now I’m more than

want to tell you right now I’m more than

want to tell you right now I’m more than halfway through the title of my talk is

halfway through the title of my talk is

halfway through the title of my talk is how activism

how activism

how activism is pest control because the people who

is pest control because the people who

is pest control because the people who take that food waste and harness it to

take that food waste and harness it to

take that food waste and harness it to use it for other things organics

use it for other things organics

use it for other things organics recycling taking that food wasted

recycling taking that food wasted

recycling taking that food wasted putting it in bins that will then be

putting it in bins that will then be

putting it in bins that will then be carted off by the city to be used for

carted off by the city to be used for

carted off by the city to be used for compost they’re the ones doing real rat

compost they’re the ones doing real rat

compost they’re the ones doing real rat control rat prevention in the city tree

control rat prevention in the city tree

control rat prevention in the city tree stewardship is that pest control not

stewardship is that pest control not

stewardship is that pest control not really and yet I’ve worked with groups

really and yet I’ve worked with groups

really and yet I’ve worked with groups in the city who’ve decided to become

in the city who’ve decided to become

in the city who’ve decided to become neighborhood activists and they’re going

neighborhood activists and they’re going

neighborhood activists and they’re going to adopt the abandoned trees on our

to adopt the abandoned trees on our

to adopt the abandoned trees on our street that rats may be nesting in and

street that rats may be nesting in and

street that rats may be nesting in and they’re going to steward the

they’re going to steward the

they’re going to steward the for their own use and enjoyment they’re

for their own use and enjoyment they’re

for their own use and enjoyment they’re going to take back that abandoned space

going to take back that abandoned space

going to take back that abandoned space and make it their own literally taking

and make it their own literally taking

and make it their own literally taking it back from the rats sometimes you

it back from the rats sometimes you

it back from the rats sometimes you might need a community board right or

might need a community board right or

might need a community board right or other kind of a Neighborhood Association

other kind of a Neighborhood Association

other kind of a Neighborhood Association sometimes it’s a tenants association or

sometimes it’s a tenants association or

sometimes it’s a tenants association or a business improvement disk district

a business improvement disk district

a business improvement disk district groups of people organizing around the

groups of people organizing around the

groups of people organizing around the things that we’ve come to almost we’ve

things that we’ve come to almost we’ve

things that we’ve come to almost we’ve we’ve come to expect to see in New York

we’ve come to expect to see in New York

we’ve come to expect to see in New York which is litter broken infrastructure

which is litter broken infrastructure

which is litter broken infrastructure when you have humans actually organizing

when you have humans actually organizing

when you have humans actually organizing around fixing those things that’s rap

around fixing those things that’s rap

around fixing those things that’s rap prevention and we’ve seen it work over

prevention and we’ve seen it work over

prevention and we’ve seen it work over and over and over again in the city and

and over and over again in the city and

and over and over again in the city and yet for some reason the the call to

yet for some reason the the call to

yet for some reason the the call to exterminate keeps coming back so what my

exterminate keeps coming back so what my

exterminate keeps coming back so what my job is is to try to go out to groups of

job is is to try to go out to groups of

job is is to try to go out to groups of people and bring them together and it’s

people and bring them together and it’s

people and bring them together and it’s often groups of people just like this

often groups of people just like this

often groups of people just like this group from totally disparate backgrounds

group from totally disparate backgrounds

group from totally disparate backgrounds the most diverse audiences you can think

the most diverse audiences you can think

the most diverse audiences you can think of property owners tenants businesses

of property owners tenants businesses

of property owners tenants businesses come together and figure out what is our

come together and figure out what is our

come together and figure out what is our role in pest control what is our role in

role in pest control what is our role in

role in pest control what is our role in rat prevention and how do we come

rat prevention and how do we come

rat prevention and how do we come together to actually Stewart or care for

together to actually Stewart or care for

together to actually Stewart or care for our neighborhood so that rats can’t

our neighborhood so that rats can’t

our neighborhood so that rats can’t thrive there what I want to do is show

thrive there what I want to do is show

thrive there what I want to do is show you an example of how the power of

you an example of how the power of

you an example of how the power of humans coming together in the community

humans coming together in the community

humans coming together in the community in their neighborhood can actually move

in their neighborhood can actually move

in their neighborhood can actually move the rats out so here’s a map showing

the rats out so here’s a map showing

the rats out so here’s a map showing orange red dark red forget about what

orange red dark red forget about what

orange red dark red forget about what the data mean just know that that means

the data mean just know that that means

the data mean just know that that means rats or the garbage that feeds them and

rats or the garbage that feeds them and

rats or the garbage that feeds them and here’s what it looks like one year later

here’s what it looks like one year later

here’s what it looks like one year later after that organizing has occurred okay

after that organizing has occurred okay

after that organizing has occurred okay all we did was assign one case manager

all we did was assign one case manager

all we did was assign one case manager to those neighborhoods to bring the

to those neighborhoods to bring the

to those neighborhoods to bring the community together to organize around

community together to organize around

community together to organize around rat prevention

rat prevention

rat prevention they didn’t necessarily even know they

they didn’t necessarily even know they

they didn’t necessarily even know they were organizing around rap prevention

were organizing around rap prevention

were organizing around rap prevention they knew that they were organizing

they knew that they were organizing

they knew that they were organizing around cleaning up their streets so I’m

around cleaning up their streets so I’m

around cleaning up their streets so I’m going to end with saying everyone has a

going to end with saying everyone has a

going to end with saying everyone has a role in rat control and I hope that you

role in rat control and I hope that you

role in rat control and I hope that you all will join me in sharing this message

all will join me in sharing this message

all will join me in sharing this message as you go back out take the subway home

as you go back out take the subway home

as you go back out take the subway home this evening walk back to your homes

this evening walk back to your homes

this evening walk back to your homes your apartments your businesses when you

your apartments your businesses when you

your apartments your businesses when you see that rat remind yourself remind your

see that rat remind yourself remind your

see that rat remind yourself remind your neighbor there’s something that we each

neighbor there’s something that we each

neighbor there’s something that we each can do to take back our neighborhood to

can do to take back our neighborhood to

can do to take back our neighborhood to contribute in the sustainability of our

contribute in the sustainability of our

contribute in the sustainability of our neighborhoods the health of our

neighborhoods the health of our

neighborhoods the health of our neighborhoods and of our communities and

neighborhoods and of our communities and

neighborhoods and of our communities and thank you all for listening

thank you all for listening

thank you all for listening [Applause]

[Applause]

[Applause] [Music]

”

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