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Six Conversations of Creative Collaboration | Romi Boucher | TEDxEverett


I use my work as an organizational

I use my work as an organizational change consultant and my research to

change consultant and my research to

change consultant and my research to support people and turning possibilities

support people and turning possibilities

support people and turning possibilities into reality and if I could I would have

into reality and if I could I would have

into reality and if I could I would have each of you at my house right now having

each of you at my house right now having

each of you at my house right now having brunch with me in my kitchen so I could

brunch with me in my kitchen so I could

brunch with me in my kitchen so I could find out more about your possibilities

find out more about your possibilities

find out more about your possibilities because you and I are hardwired to want

because you and I are hardwired to want

because you and I are hardwired to want to actually be creative all the time we

to actually be creative all the time we

to actually be creative all the time we want it we want the possibilities that

want it we want the possibilities that

want it we want the possibilities that we imagine for ourselves our family our

we imagine for ourselves our family our

we imagine for ourselves our family our workplace and our community realized in

workplace and our community realized in

workplace and our community realized in the world but there’s this thing that

the world but there’s this thing that

the world but there’s this thing that happens that comes in and overshadows

happens that comes in and overshadows

happens that comes in and overshadows the possibilities that we want to have

the possibilities that we want to have

the possibilities that we want to have happen this dark cloud is made up of

happen this dark cloud is made up of

happen this dark cloud is made up of concerns and fears and doubts and

concerns and fears and doubts and

concerns and fears and doubts and worries about how will we actually get

worries about how will we actually get

worries about how will we actually get it to happen we don’t have to stay in

it to happen we don’t have to stay in

it to happen we don’t have to stay in that dark cloud because we could pay

that dark cloud because we could pay

that dark cloud because we could pay attention to our conversations and we

attention to our conversations and we

attention to our conversations and we could pull ourselves and others outside

could pull ourselves and others outside

could pull ourselves and others outside of the cloud and actually interact with

of the cloud and actually interact with

of the cloud and actually interact with eat with each other because what we do

eat with each other because what we do

eat with each other because what we do is what in conversation we are always

is what in conversation we are always

is what in conversation we are always making our current reality as well as

making our current reality as well as

making our current reality as well as our future and and because of that I

our future and and because of that I

our future and and because of that I looked at how do we actually collaborate

looked at how do we actually collaborate

looked at how do we actually collaborate together when we’re making possibilities

together when we’re making possibilities

together when we’re making possibilities go from wild and crazy ideas that we’re

go from wild and crazy ideas that we’re

go from wild and crazy ideas that we’re working on together and actually have

working on together and actually have

working on together and actually have them say have it go to yes we want to

them say have it go to yes we want to

them say have it go to yes we want to make this one idea happen so I research

make this one idea happen so I research

make this one idea happen so I research what were the conversations that

what were the conversations that

what were the conversations that actually happened that made that happen

actually happened that made that happen

actually happened that made that happen and what I found out and based in that

and what I found out and based in that

and what I found out and based in that research in actually years of working in

research in actually years of working in

research in actually years of working in organizations and watching people

organizations and watching people

organizations and watching people collaborate in groups back and forth is

collaborate in groups back and forth is

collaborate in groups back and forth is that there are six conversations that

that there are six conversations that

that there are six conversations that help people make creative collaboration

help people make creative collaboration

help people make creative collaboration and in these six conversations and to

and in these six conversations and to

and in these six conversations and to get a sense of those six conversations

get a sense of those six conversations

get a sense of those six conversations I’d like to invite you to do an exercise

I’d like to invite you to do an exercise

I’d like to invite you to do an exercise with me so if you will stand up if you

with me so if you will stand up if you

with me so if you will stand up if you can that’s fine

can that’s fine

can that’s fine and you’ll need to let go of all the

and you’ll need to let go of all the

and you’ll need to let go of all the things that you’re holding put out your

things that you’re holding put out your

things that you’re holding put out your right arm with your thumb up like this

right arm with your thumb up like this

right arm with your thumb up like this and turn all the way around as far as

and turn all the way around as far as

and turn all the way around as far as you can and get it locate where your

you can and get it locate where your

you can and get it locate where your thumb is and go back to the front all

thumb is and go back to the front all

thumb is and go back to the front all right now I’d like you to do it a second

right now I’d like you to do it a second

right now I’d like you to do it a second time and I’d like you to go as far as

time and I’d like you to go as far as

time and I’d like you to go as far as you can so let’s turn go as far as you

you can so let’s turn go as far as you

you can so let’s turn go as far as you can okay thank you very much and have a

can okay thank you very much and have a

can okay thank you very much and have a seat thank you how many of you actually

seat thank you how many of you actually

seat thank you how many of you actually experienced it how many of you the

experienced it how many of you the

experienced it how many of you the second time stopped where you did the

second time stopped where you did the

second time stopped where you did the first time raise your hands okay and how

first time raise your hands okay and how

first time raise your hands okay and how many of you actually saw that you went

many of you actually saw that you went

many of you actually saw that you went further the second time raise your hands

further the second time raise your hands

further the second time raise your hands yes exactly you went beyond the familiar

yes exactly you went beyond the familiar

yes exactly you went beyond the familiar so you had a little bit of an experience

so you had a little bit of an experience

so you had a little bit of an experience of actually making an opening for

of actually making an opening for

of actually making an opening for yourself so central to going beyond the

yourself so central to going beyond the

yourself so central to going beyond the familiar is a groups double commitment

familiar is a groups double commitment

familiar is a groups double commitment to actually make something new valuable

to actually make something new valuable

to actually make something new valuable and useful for others with others but a

and useful for others with others but a

and useful for others with others but a group collaboration doesn’t have to be

group collaboration doesn’t have to be

group collaboration doesn’t have to be just on one idea or make one idea happen

just on one idea or make one idea happen

just on one idea or make one idea happen it could be on several possibilities as

it could be on several possibilities as

it could be on several possibilities as I found out in a collaboration that I

I found out in a collaboration that I

I found out in a collaboration that I studied of between Hallmark cards

studied of between Hallmark cards

studied of between Hallmark cards Syracuse University and continuum

Syracuse University and continuum

Syracuse University and continuum innovation Syracuse University and

innovation Syracuse University and

innovation Syracuse University and continuum innovation created this

continuum innovation created this

continuum innovation created this project for Hallmark cards because since

project for Hallmark cards because since

project for Hallmark cards because since the Internet you might notice that the

the Internet you might notice that the

the Internet you might notice that the greeting card industry was losing market

greeting card industry was losing market

greeting card industry was losing market share and hallmark had recently

share and hallmark had recently

share and hallmark had recently rebranded themselves from being a

rebranded themselves from being a

rebranded themselves from being a greeting card

greeting card

greeting card to becoming a leader or wanted to be a

to becoming a leader or wanted to be a

to becoming a leader or wanted to be a leader in the relationship business so

leader in the relationship business so

leader in the relationship business so Syracuse University and continuum

Syracuse University and continuum

Syracuse University and continuum innovation which is a professional

innovation which is a professional

innovation which is a professional design consultancy got together over the

design consultancy got together over the

design consultancy got together over the course of a semester and actually work

course of a semester and actually work

course of a semester and actually work together in videoconference like you’ll

together in videoconference like you’ll

together in videoconference like you’ll see on this slide to actually invent

see on this slide to actually invent

see on this slide to actually invent four different communication products

four different communication products

four different communication products that could be developed that would help

that could be developed that would help

that could be developed that would help heal relationships or bridge and a

heal relationships or bridge and a

heal relationships or bridge and a relationship gap and the students would

relationship gap and the students would

relationship gap and the students would generate research and propose ideas and

generate research and propose ideas and

generate research and propose ideas and continuum innovation the professional

continuum innovation the professional

continuum innovation the professional designers would ask questions challenge

designers would ask questions challenge

designers would ask questions challenge and critique those ideas in order to

and critique those ideas in order to

and critique those ideas in order to move the ideas or those possibilities

move the ideas or those possibilities

move the ideas or those possibilities into a product proposal stage the six

into a product proposal stage the six

into a product proposal stage the six conversations that they utilized are

conversations that they utilized are

conversations that they utilized are really an improvisational dynamic or

really an improvisational dynamic or

really an improvisational dynamic or structure you could say each one of the

structure you could say each one of the

structure you could say each one of the six like each instrument in this jazz

six like each instrument in this jazz

six like each instrument in this jazz ensemble has a distinct voice however

ensemble has a distinct voice however

ensemble has a distinct voice however blended together they can actually make

blended together they can actually make

blended together they can actually make new connections and take something from

new connections and take something from

new connections and take something from the familiar beyond into something new

the familiar beyond into something new

the familiar beyond into something new and make something happen each

and make something happen each

and make something happen each conversation in the six conversation

conversation in the six conversation

conversation in the six conversation dynamic is not a step so any group who’s

dynamic is not a step so any group who’s

dynamic is not a step so any group who’s participating together can actually

participating together can actually

participating together can actually enter and start creating together at any

enter and start creating together at any

enter and start creating together at any point using all six the other thing that

point using all six the other thing that

point using all six the other thing that can happen is that the conversations can

can happen is that the conversations can

can happen is that the conversations can be big like one group might have one of

be big like one group might have one of

be big like one group might have one of the six be really big and two others be

the six be really big and two others be

the six be really big and two others be smaller it doesn’t matter now how many

smaller it doesn’t matter now how many

smaller it doesn’t matter now how many of you would think that the most

of you would think that the most

of you would think that the most effective conversation that could happen

effective conversation that could happen

effective conversation that could happen for a group is brainstorming in terms of

for a group is brainstorming in terms of

for a group is brainstorming in terms of producing the most innovate

producing the most innovate

producing the most innovate of ideas how many of you would just

of ideas how many of you would just

of ideas how many of you would just normally think that raise your hands

normally think that raise your hands

normally think that raise your hands yeah well I thought that to me too and

yeah well I thought that to me too and

yeah well I thought that to me too and we think that because brainstorming is

we think that because brainstorming is

we think that because brainstorming is the most used and the most commonly

the most used and the most commonly

the most used and the most commonly believed to be effective method of group

believed to be effective method of group

believed to be effective method of group creativity but the research and my

creativity but the research and my

creativity but the research and my research proved otherwise

research proved otherwise

research proved otherwise in group brainstorming is valuable and

in group brainstorming is valuable and

in group brainstorming is valuable and it’s one of the six but it’s not the one

it’s one of the six but it’s not the one

it’s one of the six but it’s not the one that actually launches an idea into the

that actually launches an idea into the

that actually launches an idea into the domain of new it at brainstorming can

domain of new it at brainstorming can

domain of new it at brainstorming can add modify and refine an idea and it’s

add modify and refine an idea and it’s

add modify and refine an idea and it’s important socially but it’s not as

important socially but it’s not as

important socially but it’s not as important as a critique interruption and

important as a critique interruption and

important as a critique interruption and challenge when people used challenging

challenge when people used challenging

challenge when people used challenging interrupting and critiquing of an idea

interrupting and critiquing of an idea

interrupting and critiquing of an idea that is when especially in metaphors or

that is when especially in metaphors or

that is when especially in metaphors or analogies or stories or let’s call it

analogies or stories or let’s call it

analogies or stories or let’s call it playful juxtaposition or even jokes what

playful juxtaposition or even jokes what

playful juxtaposition or even jokes what happens is that the idea gets pushed out

happens is that the idea gets pushed out

happens is that the idea gets pushed out of the familiar and people start to open

of the familiar and people start to open

of the familiar and people start to open up and let go of their prior

up and let go of their prior

up and let go of their prior preconception they start to allow new

preconception they start to allow new

preconception they start to allow new perspectives to be considered we need

perspectives to be considered we need

perspectives to be considered we need each other to actually look at our

each other to actually look at our

each other to actually look at our unseen limits still it’s hard to let go

unseen limits still it’s hard to let go

unseen limits still it’s hard to let go of an initial idea and it’s even harder

of an initial idea and it’s even harder

of an initial idea and it’s even harder to be critiqued or challenged about your

to be critiqued or challenged about your

to be critiqued or challenged about your idea so I’d like to tell you a story

idea so I’d like to tell you a story

idea so I’d like to tell you a story about Thanksgiving stuffing to

about Thanksgiving stuffing to

about Thanksgiving stuffing to illustrate this point about how hard it

illustrate this point about how hard it

illustrate this point about how hard it is to let go and what what could help

is to let go and what what could help

is to let go and what what could help letting go so this this is my great aunt

letting go so this this is my great aunt

letting go so this this is my great aunt goalie on your on your left and my

goalie on your on your left and my

goalie on your on your left and my grandmother Eve on your right they were

grandmother Eve on your right they were

grandmother Eve on your right they were sisters and very proud of their

sisters and very proud of their

sisters and very proud of their Thanksgiving stuffing that was handed

Thanksgiving stuffing that was handed

Thanksgiving stuffing that was handed down in the family but they fought

down in the family but they fought

down in the family but they fought every single Thanksgiving about how it

every single Thanksgiving about how it

every single Thanksgiving about how it should be cooked and goalie wanted it

should be cooked and goalie wanted it

should be cooked and goalie wanted it cooked in the bird Eve wanted it in a

cooked in the bird Eve wanted it in a

cooked in the bird Eve wanted it in a metal pan so it had crispy edges and

metal pan so it had crispy edges and

metal pan so it had crispy edges and this argument would go back and forth

this argument would go back and forth

this argument would go back and forth and and dialogue and conversation

and and dialogue and conversation

and and dialogue and conversation throughout the end almost the entire day

throughout the end almost the entire day

throughout the end almost the entire day and of course definitely negatively

and of course definitely negatively

and of course definitely negatively affect the experience of the holiday and

affect the experience of the holiday and

affect the experience of the holiday and Michael T would usually say at some

Michael T would usually say at some

Michael T would usually say at some point that would end the argument but

point that would end the argument but

point that would end the argument but not the experience it’s my house and

not the experience it’s my house and

not the experience it’s my house and anyway mama always cooked it in the bird

anyway mama always cooked it in the bird

anyway mama always cooked it in the bird and that’s what would usually end the

and that’s what would usually end the

and that’s what would usually end the argument but one year she didn’t one

argument but one year she didn’t one

argument but one year she didn’t one year

year

year she offered to Eve well Eve what would

she offered to Eve well Eve what would

she offered to Eve well Eve what would you propose how we should cook this bird

you propose how we should cook this bird

you propose how we should cook this bird and how that we should cook the stuffing

and how that we should cook the stuffing

and how that we should cook the stuffing so that we satisfy their traditionalists

so that we satisfy their traditionalists

so that we satisfy their traditionalists in the family as well as the crispy

in the family as well as the crispy

in the family as well as the crispy edges that you want for this stuffing my

edges that you want for this stuffing my

edges that you want for this stuffing my grandmother said it’s easy well pluck

grandmother said it’s easy well pluck

grandmother said it’s easy well pluck cook half of it in the bird and half of

cook half of it in the bird and half of

cook half of it in the bird and half of it in the pan and forevermore

it in the pan and forevermore

it in the pan and forevermore Thanksgiving was that was a peaceful

Thanksgiving was that was a peaceful

Thanksgiving was that was a peaceful holiday but this was no compromise I

holiday but this was no compromise I

holiday but this was no compromise I don’t know why or what happened that

don’t know why or what happened that

don’t know why or what happened that made Goldie say that to my grandmother

made Goldie say that to my grandmother

made Goldie say that to my grandmother that one year she never told me but what

that one year she never told me but what

that one year she never told me but what I can say is that she connected to my

I can say is that she connected to my

I can say is that she connected to my grandmother’s idea she let go of being

grandmother’s idea she let go of being

grandmother’s idea she let go of being right and she let go of the one who knew

right and she let go of the one who knew

right and she let go of the one who knew and she chose a different response her

and she chose a different response her

and she chose a different response her offer actually gave power to Eve to make

offer actually gave power to Eve to make

offer actually gave power to Eve to make the choice for the family and for not

the choice for the family and for not

the choice for the family and for not just for the dinner but for the whole

just for the dinner but for the whole

just for the dinner but for the whole family

family

family Goldie connected to Eve’s idea and that

Goldie connected to Eve’s idea and that

Goldie connected to Eve’s idea and that and that elicited a different response

and that elicited a different response

and that elicited a different response so connecting and exploring the ideas

so connecting and exploring the ideas

so connecting and exploring the ideas important is one of the conversations

important is one of the conversations

important is one of the conversations and this is a relational act because

and this is a relational act because

and this is a relational act because when you can make offers to people about

when you can make offers to people about

when you can make offers to people about their idea it actually

their idea it actually

their idea it actually shows interest and concern about the

shows interest and concern about the

shows interest and concern about the possibility itself it starts to make the

possibility itself it starts to make the

possibility itself it starts to make the possibility more important than the

possibility more important than the

possibility more important than the personality that proposed it that in

personality that proposed it that in

personality that proposed it that in turn helps the group create more trust

turn helps the group create more trust

turn helps the group create more trust and respect together to actually push

and respect together to actually push

and respect together to actually push and support all the ideas going forward

and support all the ideas going forward

and support all the ideas going forward the forth conversation is to choose your

the forth conversation is to choose your

the forth conversation is to choose your response is it going to brighten the

response is it going to brighten the

response is it going to brighten the possibility or is it going to darken it

possibility or is it going to darken it

possibility or is it going to darken it when people take responsibility for how

when people take responsibility for how

when people take responsibility for how what they say affects or lands for

what they say affects or lands for

what they say affects or lands for another person it actually begins to

another person it actually begins to

another person it actually begins to change the dynamic or the pattern of the

change the dynamic or the pattern of the

change the dynamic or the pattern of the interaction like Goldie did with Eve and

interaction like Goldie did with Eve and

interaction like Goldie did with Eve and Co evolving why the possibility would

Co evolving why the possibility would

Co evolving why the possibility would matter beyond that idea itself or beyond

matter beyond that idea itself or beyond

matter beyond that idea itself or beyond the group itself is also a huge an

the group itself is also a huge an

the group itself is also a huge an important pivot point for a crazy idea

important pivot point for a crazy idea

important pivot point for a crazy idea to actually become an innovation because

to actually become an innovation because

to actually become an innovation because if you can actually make the stories

if you can actually make the stories

if you can actually make the stories about why this has value in the world

about why this has value in the world

about why this has value in the world for somebody else

for somebody else

for somebody else it turns the idea into a rippling value

it turns the idea into a rippling value

it turns the idea into a rippling value sort of rationale that’s really needed

sort of rationale that’s really needed

sort of rationale that’s really needed in order to convince other people to

in order to convince other people to

in order to convince other people to produce it and to make it happen so I’d

produce it and to make it happen so I’d

produce it and to make it happen so I’d like to tell you a quick story of the

like to tell you a quick story of the

like to tell you a quick story of the how the hallmark project group evolved

how the hallmark project group evolved

how the hallmark project group evolved the rationale for one of the proposals

the rationale for one of the proposals

the rationale for one of the proposals that was proposed in that group within a

that was proposed in that group within a

that was proposed in that group within a week of when hallmark was going to hear

week of when hallmark was going to hear

week of when hallmark was going to hear all the students presentations there was

all the students presentations there was

all the students presentations there was one student Baily who had proposed a

one student Baily who had proposed a

one student Baily who had proposed a communication product called random acts

communication product called random acts

communication product called random acts of kindness and no one could see the

of kindness and no one could see the

of kindness and no one could see the rationale of why to make this product

rationale of why to make this product

rationale of why to make this product work in the lives of the hallmark

work in the lives of the hallmark

work in the lives of the hallmark customers not one she in the

customers not one she in the

customers not one she in the professional designers had been caught

professional designers had been caught

professional designers had been caught in a struggle pattern over the entire

in a struggle pattern over the entire

in a struggle pattern over the entire semester about Bailey’s not really

semester about Bailey’s not really

semester about Bailey’s not really ingesting the critique and finally the

ingesting the critique and finally the

ingesting the critique and finally the professional designer said in this last

professional designer said in this last

professional designer said in this last almost last session um at Bailey she

almost last session um at Bailey she

almost last session um at Bailey she reminded Bailey of her love for bold

reminded Bailey of her love for bold

reminded Bailey of her love for bold confrontive things and said Bailey are

confrontive things and said Bailey are

confrontive things and said Bailey are you going to get out of the land of

you going to get out of the land of

you going to get out of the land of Hallmark’s sickeningly sweet products

Hallmark’s sickeningly sweet products

Hallmark’s sickeningly sweet products with random acts of kindness and use

with random acts of kindness and use

with random acts of kindness and use your idea of kindness to actually make a

your idea of kindness to actually make a

your idea of kindness to actually make a difference that could even challenge

difference that could even challenge

difference that could even challenge hallmark itself and when she asked

hallmark itself and when she asked

hallmark itself and when she asked Bailey that question

Bailey that question

Bailey that question Bailey flipped her idea into this new

Bailey flipped her idea into this new

Bailey flipped her idea into this new product idea called truth be told which

product idea called truth be told which

product idea called truth be told which was a series of cards that you would

was a series of cards that you would

was a series of cards that you would give people at the workplace that would

give people at the workplace that would

give people at the workplace that would communicate a faux pas something like

communicate a faux pas something like

communicate a faux pas something like excuse me you have a spinach between

excuse me you have a spinach between

excuse me you have a spinach between your teeth or could you stop talking now

your teeth or could you stop talking now

your teeth or could you stop talking now you’re annoying the boss or somebody who

you’re annoying the boss or somebody who

you’re annoying the boss or somebody who actually needs to clean up the dishes in

actually needs to clean up the dishes in

actually needs to clean up the dishes in the in the break room um now when

the in the break room um now when

the in the break room um now when hallmark listened to that project

hallmark listened to that project

hallmark listened to that project hallmark said this is still a little too

hallmark said this is still a little too

hallmark said this is still a little too edgy for us however we have to rethink

edgy for us however we have to rethink

edgy for us however we have to rethink our strategy because if we really want

our strategy because if we really want

our strategy because if we really want to heal or help bridge relationship gaps

to heal or help bridge relationship gaps

to heal or help bridge relationship gaps we’ve got to think about doing all kinds

we’ve got to think about doing all kinds

we’ve got to think about doing all kinds of relationships even those that are

of relationships even those that are

of relationships even those that are uncomfortable this actually brings us to

uncomfortable this actually brings us to

uncomfortable this actually brings us to the final of the six conversations which

the final of the six conversations which

the final of the six conversations which is to synthesize different perspectives

is to synthesize different perspectives

is to synthesize different perspectives when you synthesize different

when you synthesize different

when you synthesize different perspectives and own them and actually

perspectives and own them and actually

perspectives and own them and actually start to incorporate them in yourself

start to incorporate them in yourself

start to incorporate them in yourself and be able to advocate for them you can

and be able to advocate for them you can

and be able to advocate for them you can take a into reality so in summary to

take a into reality so in summary to

take a into reality so in summary to help you and others take your

help you and others take your

help you and others take your possibilities into reality and go beyond

possibilities into reality and go beyond

possibilities into reality and go beyond the familiar there are six

the familiar there are six

the familiar there are six conversational

conversational

conversational Editions help create crib help make

Editions help create crib help make

Editions help create crib help make creativity and collaboration it has less

creativity and collaboration it has less

creativity and collaboration it has less to do with the genius or the originality

to do with the genius or the originality

to do with the genius or the originality of any one idea of the group and more to

of any one idea of the group and more to

of any one idea of the group and more to do with how we listen to each other how

do with how we listen to each other how

do with how we listen to each other how we support each other how we critique

we support each other how we critique

we support each other how we critique each other and how we own and what we

each other and how we own and what we

each other and how we own and what we say and do how it affects other people

say and do how it affects other people

say and do how it affects other people creativity is really at the heart of

creativity is really at the heart of

creativity is really at the heart of each of us every person but it won’t

each of us every person but it won’t

each of us every person but it won’t have a chance to come out and make the

have a chance to come out and make the

have a chance to come out and make the difference in the world that it can make

difference in the world that it can make

difference in the world that it can make unless we actually pay attention to our

unless we actually pay attention to our

unless we actually pay attention to our conversations so by how you listen and

conversations so by how you listen and

conversations so by how you listen and speak you can help yourselves

speak you can help yourselves

speak you can help yourselves and others and the world realize

and others and the world realize

and others and the world realize possibilities into reality thank you

possibilities into reality thank you

possibilities into reality thank you [Applause]

”

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