hi I’m Evan Carmichael welcome to the edition of ask Evan today I’m going to
edition of ask Evan today I’m going to
edition of ask Evan today I’m going to answer a question from one of my face
answer a question from one of my face
answer a question from one of my face book readers Brayden who’s launching a
book readers Brayden who’s launching a
book readers Brayden who’s launching a clothing company and one of my advice on
clothing company and one of my advice on
clothing company and one of my advice on how to get started so we wrote insane do
how to get started so we wrote insane do
how to get started so we wrote insane do you have any good success stories about
you have any good success stories about
you have any good success stories about clothing companies I’ve started my own
clothing companies I’ve started my own
clothing companies I’ve started my own company rain city royalty bushes Empire
company rain city royalty bushes Empire
company rain city royalty bushes Empire and it’s just starting to take off I’d
and it’s just starting to take off I’d
and it’s just starting to take off I’d love to hear and advice you have for
love to hear and advice you have for
love to hear and advice you have for getting about the ground so thanks for
getting about the ground so thanks for
getting about the ground so thanks for the question Brayden first off we do
the question Brayden first off we do
the question Brayden first off we do have a lot of famous entrepreneur
have a lot of famous entrepreneur
have a lot of famous entrepreneur profiles on the website Calvin Klein
profiles on the website Calvin Klein
profiles on the website Calvin Klein your Germany and a number of others and
your Germany and a number of others and
your Germany and a number of others and it shows how they got started so I
it shows how they got started so I
it shows how they got started so I definitely suggest reading those
definitely suggest reading those
definitely suggest reading those profiles either on our site or doing
profiles either on our site or doing
profiles either on our site or doing your own research I found when I started
your own research I found when I started
your own research I found when I started my business that it was incredibly
my business that it was incredibly
my business that it was incredibly helpful to research other people who had
helpful to research other people who had
helpful to research other people who had been in my industry and achieve success
been in my industry and achieve success
been in my industry and achieve success and to model their strategies to know
and to model their strategies to know
and to model their strategies to know kind of shortcut all the mistakes they
kind of shortcut all the mistakes they
kind of shortcut all the mistakes they made and follow the path to success so I
made and follow the path to success so I
made and follow the path to success so I found that really helpful just getting
found that really helpful just getting
found that really helpful just getting their ideas but also staying motivated
their ideas but also staying motivated
their ideas but also staying motivated because you see they had dark days and
because you see they had dark days and
because you see they had dark days and they had trouble and being able to model
they had trouble and being able to model
they had trouble and being able to model that that success and see that they had
that that success and see that they had
that that success and see that they had problems kind of gave me the courage to
problems kind of gave me the courage to
problems kind of gave me the courage to keep going hopefully it will for you so
keep going hopefully it will for you so
keep going hopefully it will for you so definitely it’s a good place to start in
definitely it’s a good place to start in
definitely it’s a good place to start in terms of hot my advice for for helping
terms of hot my advice for for helping
terms of hot my advice for for helping you get off the ground the big challenge
you get off the ground the big challenge
you get off the ground the big challenge I see a lot in the clothing industry
I see a lot in the clothing industry
I see a lot in the clothing industry people want to start up as they spend a
people want to start up as they spend a
people want to start up as they spend a ton of money and it’s an expensive
ton of money and it’s an expensive
ton of money and it’s an expensive business to start because you have a lot
business to start because you have a lot
business to start because you have a lot of product that you create and you don’t
of product that you create and you don’t
of product that you create and you don’t necessarily have a lot of sales right it
necessarily have a lot of sales right it
necessarily have a lot of sales right it could be hard you pick the wrong t-shirt
could be hard you pick the wrong t-shirt
could be hard you pick the wrong t-shirt and it bombs and now you’re stuck with
and it bombs and now you’re stuck with
and it bombs and now you’re stuck with all this inventory that you kind of load
all this inventory that you kind of load
all this inventory that you kind of load so I’d really try to focus on not
so I’d really try to focus on not
so I’d really try to focus on not spending a lot of money trying to
spending a lot of money trying to
spending a lot of money trying to minimize your cost as much as possible
minimize your cost as much as possible
minimize your cost as much as possible preserve your cash to let you last as
preserve your cash to let you last as
preserve your cash to let you last as long as possible and try to not spend
long as possible and try to not spend
long as possible and try to not spend much money until you’re making money
much money until you’re making money
much money until you’re making money right anybody can spend money but you
right anybody can spend money but you
right anybody can spend money but you want to try to get as close as you can
want to try to get as close as you can
want to try to get as close as you can to get in cash in the door before you
to get in cash in the door before you
to get in cash in the door before you start spending a lot of money on
start spending a lot of money on
start spending a lot of money on promotion so that’s the first thing
promotion so that’s the first thing
promotion so that’s the first thing second thing in a practical strategy for
second thing in a practical strategy for
second thing in a practical strategy for you to try to copy is to partner up so
you to try to copy is to partner up so
you to try to copy is to partner up so look of guys who already sell into your
look of guys who already sell into your
look of guys who already sell into your target market
target market
target market if they maybe they’re already selling
if they maybe they’re already selling
if they maybe they’re already selling clothes or the selling other products
clothes or the selling other products
clothes or the selling other products your target market I don’t know who
your target market I don’t know who
your target market I don’t know who you’re selling to if its students for
you’re selling to if its students for
you’re selling to if its students for example you want to try to partner with
example you want to try to partner with
example you want to try to partner with other companies who sell to students and
other companies who sell to students and
other companies who sell to students and it could be another clothing company or
it could be another clothing company or
it could be another clothing company or unrelated company but has your same
unrelated company but has your same
unrelated company but has your same target market and try to partner up with
target market and try to partner up with
target market and try to partner up with them to have them help you sell and they
them to have them help you sell and they
them to have them help you sell and they get some kind of cut for it either a
get some kind of cut for it either a
get some kind of cut for it either a percentage of revenue that’s ideal or
percentage of revenue that’s ideal or
percentage of revenue that’s ideal or you pay them a small fee to help promote
you pay them a small fee to help promote
you pay them a small fee to help promote you so if there’s a trade show for
you so if there’s a trade show for
you so if there’s a trade show for example again if you’re gonna have two
example again if you’re gonna have two
example again if you’re gonna have two college students something on campus or
college students something on campus or
college students something on campus or if it’s in a shopping mall or a
if it’s in a shopping mall or a
if it’s in a shopping mall or a convention or some kind of trade show
convention or some kind of trade show
convention or some kind of trade show you know somebody’s going you offer to
you know somebody’s going you offer to
you know somebody’s going you offer to take a small part of their table like an
take a small part of their table like an
take a small part of their table like an eight to the table or a third of their
eight to the table or a third of their
eight to the table or a third of their table something something small you
table something something small you
table something something small you either again a revenue split or some
either again a revenue split or some
either again a revenue split or some kind of some kind of upfront fee but
kind of some kind of upfront fee but
kind of some kind of upfront fee but hopefully not too much and you see if
hopefully not too much and you see if
hopefully not too much and you see if that’s if that’s the right market for
that’s if that’s the right market for
that’s if that’s the right market for you so you’re not spending a whole lot
you so you’re not spending a whole lot
you so you’re not spending a whole lot of money you’re not getting your own
of money you’re not getting your own
of money you’re not getting your own booth for example your takes taken a
booth for example your takes taken a
booth for example your takes taken a small part you get to talk to your
small part you get to talk to your
small part you get to talk to your potential customers you get to see if
potential customers you get to see if
potential customers you get to see if they like what you’re doing or not
they like what you’re doing or not
they like what you’re doing or not hopefully you can make some sales and
hopefully you can make some sales and
hopefully you can make some sales and you can figure out okay these designs
you can figure out okay these designs
you can figure out okay these designs really work these ones don’t you know
really work these ones don’t you know
really work these ones don’t you know people are asking me for something that
people are asking me for something that
people are asking me for something that I’m not making yet so there’s an
I’m not making yet so there’s an
I’m not making yet so there’s an opportunity for me to make some more
opportunity for me to make some more
opportunity for me to make some more money and hopefully by talking to enough
money and hopefully by talking to enough
money and hopefully by talking to enough customers in his low cost away as
customers in his low cost away as
customers in his low cost away as possible you’ll be able to get some
possible you’ll be able to get some
possible you’ll be able to get some feedback and they’ll start producing
feedback and they’ll start producing
feedback and they’ll start producing some clothes that people really enjoy
some clothes that people really enjoy
some clothes that people really enjoy the last thing is I I try to see the
the last thing is I I try to see the
the last thing is I I try to see the product intelligently as much as you can
product intelligently as much as you can
product intelligently as much as you can so try to give your products of people
so try to give your products of people
so try to give your products of people who might be able to help promote you
who might be able to help promote you
who might be able to help promote you and showcase it for example and again I
and showcase it for example and again I
and showcase it for example and again I don’t know who your target market is but
don’t know who your target market is but
don’t know who your target market is but when I row back to you to say I’m making
when I row back to you to say I’m making
when I row back to you to say I’m making a video for you offer to send a t-shirt
a video for you offer to send a t-shirt
a video for you offer to send a t-shirt right I don’t usually wear t-shirts in
right I don’t usually wear t-shirts in
right I don’t usually wear t-shirts in the videos but I might write if it’s
the videos but I might write if it’s
the videos but I might write if it’s talking about your company and that’s an
talking about your company and that’s an
talking about your company and that’s an opportunity to get me promoting you on
opportunity to get me promoting you on
opportunity to get me promoting you on YouTube and to the people who are
YouTube and to the people who are
YouTube and to the people who are watching the video so whoever you’re
watching the video so whoever you’re
watching the video so whoever you’re talking to see if there’s an opportunity
talking to see if there’s an opportunity
talking to see if there’s an opportunity to potentially see the product and get
to potentially see the product and get
to potentially see the product and get people wearing it in a way that exposes
people wearing it in a way that exposes
people wearing it in a way that exposes you and gets your name out there and
you and gets your name out there and
you and gets your name out there and hopefully you can some you’ll make some
hopefully you can some you’ll make some
hopefully you can some you’ll make some sales that way as well but I think
sales that way as well but I think
sales that way as well but I think you’re
you’re
you’re best strategies through the partnership
best strategies through the partnership
best strategies through the partnership again looking for low-cost ways be able
again looking for low-cost ways be able
again looking for low-cost ways be able to talk to your customers hopefully make
to talk to your customers hopefully make
to talk to your customers hopefully make a few sales and also see what new
a few sales and also see what new
a few sales and also see what new products you cannot launch to be able to
products you cannot launch to be able to
products you cannot launch to be able to satisfy their needs so thanks for the
satisfy their needs so thanks for the
satisfy their needs so thanks for the question Braden for those of you
question Braden for those of you
question Braden for those of you watching if you liked the video please
watching if you liked the video please
watching if you liked the video please give it a thumbs up below I always love
give it a thumbs up below I always love
give it a thumbs up below I always love seeing those coming in and gives you the
seeing those coming in and gives you the
seeing those coming in and gives you the motivation to make more videos for you
motivation to make more videos for you
motivation to make more videos for you and give a comment about this video or
and give a comment about this video or
and give a comment about this video or question for your own company feel free
question for your own company feel free
question for your own company feel free to leave in the comments below I always
to leave in the comments below I always
to leave in the comments below I always read those and try to respond to
read those and try to respond to
read those and try to respond to everybody as soon as I can so thank you
everybody as soon as I can so thank you
everybody as soon as I can so thank you and that will see you next episode
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