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Personal Branding from the Inside Out | Malcolm Levene | TEDxUniversityofManchester


I have been disrupting business for many

I have been disrupting business for many many years I’ve been a coach for 21

many years I’ve been a coach for 21

many years I’ve been a coach for 21 years prior to that I had a business in

years prior to that I had a business in

years prior to that I had a business in the West End a retail business so I

the West End a retail business so I

the West End a retail business so I understand the business of being in

understand the business of being in

understand the business of being in business the more you give the more you

business the more you give the more you

business the more you give the more you get fact true I don’t reach our business

get fact true I don’t reach our business

get fact true I don’t reach our business bucher in 1993 I was joining it

bucher in 1993 I was joining it

bucher in 1993 I was joining it generating a million pounds a year very

generating a million pounds a year very

generating a million pounds a year very small space in the West End was I happy

small space in the West End was I happy

small space in the West End was I happy no so I want you to think about what it

no so I want you to think about what it

no so I want you to think about what it says there first of all to share

says there first of all to share

says there first of all to share something with you from the Carnegie

something with you from the Carnegie

something with you from the Carnegie Institute of Technology eighty-five

Institute of Technology eighty-five

Institute of Technology eighty-five percent of your financial success is

percent of your financial success is

percent of your financial success is deuce your personality and ability to

deuce your personality and ability to

deuce your personality and ability to communicate negotiate and lead

communicate negotiate and lead

communicate negotiate and lead shockingly only fifteen percent is use

shockingly only fifteen percent is use

shockingly only fifteen percent is use your technical knowledge fact so I’m

your technical knowledge fact so I’m

your technical knowledge fact so I’m going to I’m going to talk about the

going to I’m going to talk about the

going to I’m going to talk about the eighty-five percent or a percentage of

eighty-five percent or a percentage of

eighty-five percent or a percentage of eighty-five percent well on that note I

eighty-five percent well on that note I

eighty-five percent well on that note I want to do an exercise I won’t do next

want to do an exercise I won’t do next

want to do an exercise I won’t do next size with me that was created by a dr.

size with me that was created by a dr.

size with me that was created by a dr. Martin Seligman professor of positive

Martin Seligman professor of positive

Martin Seligman professor of positive psychology at the University of

psychology at the University of

psychology at the University of Pennsylvania shows your eyes please

Pennsylvania shows your eyes please

Pennsylvania shows your eyes please everyone thank you let your eyes rest on

everyone thank you let your eyes rest on

everyone thank you let your eyes rest on each on the lid bristol and our part let

each on the lid bristol and our part let

each on the lid bristol and our part let your shoulders relax and when you’re

your shoulders relax and when you’re

your shoulders relax and when you’re ready think of five things in your life

ready think of five things in your life

ready think of five things in your life that you’re grateful for any five things

that you’re grateful for any five things

that you’re grateful for any five things you like they could be a cheese sandwich

you like they could be a cheese sandwich

you like they could be a cheese sandwich I’m grateful the weather is nice today

I’m grateful the weather is nice today

I’m grateful the weather is nice today I’m grateful I have a loving wife and

I’m grateful I have a loving wife and

I’m grateful I have a loving wife and don’t remember forget these five things

don’t remember forget these five things

don’t remember forget these five things one of them could be anything at all

one of them could be anything at all

one of them could be anything at all could be a cup of coffee it doesn’t

could be a cup of coffee it doesn’t

could be a cup of coffee it doesn’t matter just it it’s just the actual act

matter just it it’s just the actual act

matter just it it’s just the actual act of being grateful would change your

of being grateful would change your

of being grateful would change your perspective on life idealist exercise

perspective on life idealist exercise

perspective on life idealist exercise every night before I go to sleep and

every night before I go to sleep and

every night before I go to sleep and Thursdays you have trouble going to

Thursdays you have trouble going to

Thursdays you have trouble going to sleep it’s a great way to get your self

sleep it’s a great way to get your self

sleep it’s a great way to get your self to see and do it every morning if I

to see and do it every morning if I

to see and do it every morning if I start my day I’ve been doing about five

start my day I’ve been doing about five

start my day I’ve been doing about five years I can’t say I’ve become richer

years I can’t say I’ve become richer

years I can’t say I’ve become richer externally but internally I’m much

externally but internally I’m much

externally but internally I’m much richer and when you’re ready open your

richer and when you’re ready open your

richer and when you’re ready open your eyes only when you’re ready

eyes only when you’re ready

eyes only when you’re ready so in anybody familiar with NLP

so in anybody familiar with NLP

so in anybody familiar with NLP neuro-linguistic programming I have

neuro-linguistic programming I have

neuro-linguistic programming I have mixed feelings about it but one thing I

mixed feelings about it but one thing I

mixed feelings about it but one thing I do like Richard Bandler said one of the

do like Richard Bandler said one of the

do like Richard Bandler said one of the seven seven hours I went to he said you

seven seven hours I went to he said you

seven seven hours I went to he said you get more of what you focus on so if you

get more of what you focus on so if you

get more of what you focus on so if you focus on failing you feed your mind to

focus on failing you feed your mind to

focus on failing you feed your mind to fail so focus on things you want more of

fail so focus on things you want more of

fail so focus on things you want more of not one less oh okay we have two brands

not one less oh okay we have two brands

not one less oh okay we have two brands we haven’t in a brand and an outer brand

we haven’t in a brand and an outer brand

we haven’t in a brand and an outer brand outer brand is our tire a body language

outer brand is our tire a body language

outer brand is our tire a body language the way we make eye contact where we

the way we make eye contact where we

the way we make eye contact where we communicate where we stand speak and how

communicate where we stand speak and how

communicate where we stand speak and how we appear within the first 10 seconds of

we appear within the first 10 seconds of

we appear within the first 10 seconds of meet somebody for the first time do you

meet somebody for the first time do you

meet somebody for the first time do you know you have 10 seconds to make a first

know you have 10 seconds to make a first

know you have 10 seconds to make a first impression fact 10 seconds you’re in a

impression fact 10 seconds you’re in a

impression fact 10 seconds you’re in a brand it’s made up of all these things

brand it’s made up of all these things

brand it’s made up of all these things and your outer brand is made up with

and your outer brand is made up with

and your outer brand is made up with your appearance for exam which vs

your appearance for exam which vs

your appearance for exam which vs communicate and more importantly is to

communicate and more importantly is to

communicate and more importantly is to show empathy oh great again active

show empathy oh great again active

show empathy oh great again active listening means you ask good questions

listening means you ask good questions

listening means you ask good questions you nod your head use your body language

you nod your head use your body language

you nod your head use your body language you say things you don’t stay still

you say things you don’t stay still

you say things you don’t stay still several winners am I engaging am i

several winners am I engaging am i

several winners am I engaging am i building rapport am I distancing myself

building rapport am I distancing myself

building rapport am I distancing myself am I distancing them and what I want to

am I distancing them and what I want to

am I distancing them and what I want to ask you is to consider how you can

ask you is to consider how you can

ask you is to consider how you can improve your grooming and undress you

improve your grooming and undress you

improve your grooming and undress you change the atmosphere you change your

change the atmosphere you change your

change the atmosphere you change your feelings you change your personality and

feelings you change your personality and

feelings you change your personality and you do something else which is very

you do something else which is very

you do something else which is very important you increase your self-esteem

important you increase your self-esteem

important you increase your self-esteem your effort is something it is very

your effort is something it is very

your effort is something it is very important we make the effort people see

important we make the effort people see

important we make the effort people see it they feel it and you experience a

it they feel it and you experience a

it they feel it and you experience a better atmosphere so when you have

better atmosphere so when you have

better atmosphere so when you have meeting the first thing to do is just

meeting the first thing to do is just

meeting the first thing to do is just smile and what happens you create the

smile and what happens you create the

smile and what happens you create the mirroring effect if you smile so

mirroring effect if you smile so

mirroring effect if you smile so scientifically proven to increase our

scientifically proven to increase our

scientifically proven to increase our level of confidence and self-esteem did

level of confidence and self-esteem did

level of confidence and self-esteem did you really

you really

you really handshake can affect the trajectory and

handshake can affect the trajectory and

handshake can affect the trajectory and outcome of a meeting fact scientifically

outcome of a meeting fact scientifically

outcome of a meeting fact scientifically proven there’s nothing worse than a wet

proven there’s nothing worse than a wet

proven there’s nothing worse than a wet fish and or a handshake which is so

fish and or a handshake which is so

fish and or a handshake which is so stiff it’s overpowering because that

stiff it’s overpowering because that

stiff it’s overpowering because that demonstrates and insecurity fear and a

demonstrates and insecurity fear and a

demonstrates and insecurity fear and a lead to eager typically impress you so

lead to eager typically impress you so

lead to eager typically impress you so it seemed out this way the first time

it seemed out this way the first time

it seemed out this way the first time you meet somebody at first 10 seconds a

you meet somebody at first 10 seconds a

you meet somebody at first 10 seconds a smile shake hands properly and have

smile shake hands properly and have

smile shake hands properly and have upbeat body language and show them

upbeat body language and show them

upbeat body language and show them you’re there because you want to be

you’re there because you want to be

you’re there because you want to be there and more importantly you as you

there and more importantly you as you

there and more importantly you as you deserve to be there 10 seconds that’s

deserve to be there 10 seconds that’s

deserve to be there 10 seconds that’s all you’ve got back to one of my

all you’ve got back to one of my

all you’ve got back to one of my favorite subjects most successful people

favorite subjects most successful people

favorite subjects most successful people choose before they go to bed what

choose before they go to bed what

choose before they go to bed what they’re gonna wear next day relieves the

they’re gonna wear next day relieves the

they’re gonna wear next day relieves the thought of her what am I going to wear

thought of her what am I going to wear

thought of her what am I going to wear and say if you’re going through that

and say if you’re going through that

and say if you’re going through that sort of scuttle of no yes no it takes

sort of scuttle of no yes no it takes

sort of scuttle of no yes no it takes away the nervousness and helps you to

away the nervousness and helps you to

away the nervousness and helps you to build a self-esteem that you would not

build a self-esteem that you would not

build a self-esteem that you would not have so just before you go to sleep or

have so just before you go to sleep or

have so just before you go to sleep or during the evening choose the things

during the evening choose the things

during the evening choose the things you’re going to wear the next day it’s

you’re going to wear the next day it’s

you’re going to wear the next day it’s like having a sigh of relief that’s done

like having a sigh of relief that’s done

like having a sigh of relief that’s done Nightingale me being me so I’m gonna go

Nightingale me being me so I’m gonna go

Nightingale me being me so I’m gonna go through with you my messy papers I

through with you my messy papers I

through with you my messy papers I should rehearse this I mean I should I I

should rehearse this I mean I should I I

should rehearse this I mean I should I I did actor yes in my wife and she said no

did actor yes in my wife and she said no

did actor yes in my wife and she said no Malcolm just do it she did how many of

Malcolm just do it she did how many of

Malcolm just do it she did how many of you use your intuition hands up great

you use your intuition hands up great

you use your intuition hands up great point doing exercise which relates to

point doing exercise which relates to

point doing exercise which relates to your intuition just do this

this will determine which side the brain

this will determine which side the brain you’d like to use best we have a right

you’d like to use best we have a right

you’d like to use best we have a right brain and left rein if your left thumb

brain and left rein if your left thumb

brain and left rein if your left thumb resides over your right thumb and you’re

resides over your right thumb and you’re

resides over your right thumb and you’re comfortable there it means you are more

comfortable there it means you are more

comfortable there it means you are more right brain brained what happened to me

right brain brained what happened to me

right brain brained what happened to me there that would suggest that your

there that would suggest that your

there that would suggest that your intuition is something you should

intuition is something you should

intuition is something you should absolute 8 notions of if something

absolute 8 notions of if something

absolute 8 notions of if something doesn’t feel right it’s probably wrong

doesn’t feel right it’s probably wrong

doesn’t feel right it’s probably wrong and if it feels right it’s probably

and if it feels right it’s probably

and if it feels right it’s probably right when I don’t follow my intuition I

right when I don’t follow my intuition I

right when I don’t follow my intuition I use you end up in sorry I make

use you end up in sorry I make

use you end up in sorry I make mistakes when I’m coaching some it’s one

mistakes when I’m coaching some it’s one

mistakes when I’m coaching some it’s one of the first things i do because i want

of the first things i do because i want

of the first things i do because i want to know what side of the brain can I

to know what side of the brain can I

to know what side of the brain can I just speak to will it really resonate

just speak to will it really resonate

just speak to will it really resonate with them adhere to will they get you

with them adhere to will they get you

with them adhere to will they get you that make sense sony it’s a great start

that make sense sony it’s a great start

that make sense sony it’s a great start and it also it also brings a laugh i was

and it also it also brings a laugh i was

and it also it also brings a laugh i was working with the head of HR and by the

working with the head of HR and by the

working with the head of HR and by the way they zoom it’s not hey char it’s HR

way they zoom it’s not hey char it’s HR

way they zoom it’s not hey char it’s HR h doesn’t exist and the reason I’m

h doesn’t exist and the reason I’m

h doesn’t exist and the reason I’m saying that is because it’s nap I

thinking something who’s in HR you know

thinking something who’s in HR you know she was coming to the it’s about this is

she was coming to the it’s about this is

she was coming to the it’s about this is about passion and branding she came into

about passion and branding she came into

about passion and branding she came into the reception looking flustered a bit

the reception looking flustered a bit

the reception looking flustered a bit red-faced and a bit disheveled unusual

red-faced and a bit disheveled unusual

red-faced and a bit disheveled unusual because she’s usually very smart ready

because she’s usually very smart ready

because she’s usually very smart ready together I’m very nice and I said and

together I’m very nice and I said and

together I’m very nice and I said and how are you I’m really pissed off second

how are you I’m really pissed off second

how are you I’m really pissed off second swear word today I said why she said

swear word today I said why she said

swear word today I said why she said because one of my team didn’t complete a

because one of my team didn’t complete a

because one of my team didn’t complete a prospectus or something and I gave her

prospectus or something and I gave her

prospectus or something and I gave her what for I said what did you do a shout

what for I said what did you do a shout

what for I said what did you do a shout and screamed at her and I told her she

and screamed at her and I told her she

and screamed at her and I told her she couldn’t have that time off I promised

couldn’t have that time off I promised

couldn’t have that time off I promised her

her

her not like her at all LaVon she was

not like her at all LaVon she was

not like her at all LaVon she was actually being emotional and don’t allow

actually being emotional and don’t allow

actually being emotional and don’t allow your emotions to get in the way rameau

your emotions to get in the way rameau

your emotions to get in the way rameau shins will steer you in the wrong

shins will steer you in the wrong

shins will steer you in the wrong direction take time to reflect thinking

direction take time to reflect thinking

direction take time to reflect thinking about what you’re going to say I think I

about what you’re going to say I think I

about what you’re going to say I think I how you’re going to say it and think

how you’re going to say it and think

how you’re going to say it and think about how you want the message you want

about how you want the message you want

about how you want the message you want to convey what she want to convey was my

to convey what she want to convey was my

to convey what she want to convey was my mistake shouldn’t I let’s talk about

mistake shouldn’t I let’s talk about

mistake shouldn’t I let’s talk about later instead she went off in a tantrum

later instead she went off in a tantrum

later instead she went off in a tantrum not good how many of you go from Trent

not good how many of you go from Trent

not good how many of you go from Trent Tantrums don’t yeah well my to one way

Tantrums don’t yeah well my to one way

Tantrums don’t yeah well my to one way to to just stop a champion what’s your

to to just stop a champion what’s your

to to just stop a champion what’s your name sorry that’s short for something I

name sorry that’s short for something I

name sorry that’s short for something I was Greek Vasily I like the new facility

was Greek Vasily I like the new facility

was Greek Vasily I like the new facility better than that one thing you can do is

better than that one thing you can do is

better than that one thing you can do is to breathe deeply three times into your

to breathe deeply three times into your

to breathe deeply three times into your abdomen and what you’ll find is your

abdomen and what you’ll find is your

abdomen and what you’ll find is your state will change in terms of your mind

state will change in terms of your mind

state will change in terms of your mind your state will change into something

your state will change into something

your state will change into something less angry this hurt and your conveyor

less angry this hurt and your conveyor

less angry this hurt and your conveyor message that’s more appropriate than not

message that’s more appropriate than not

message that’s more appropriate than not the great thing about life is you can

the great thing about life is you can

the great thing about life is you can have anything you want within reason but

have anything you want within reason but

have anything you want within reason but you have to work at it they take

you have to work at it they take

you have to work at it they take discipline patience my actually three

discipline patience my actually three

discipline patience my actually three P’s patience perseverance and

P’s patience perseverance and

P’s patience perseverance and persistence never ever give up doesn’t

persistence never ever give up doesn’t

persistence never ever give up doesn’t matter how many times you full mattress

matter how many times you full mattress

matter how many times you full mattress how many times you get up i can change

how many times you get up i can change

how many times you get up i can change iPhone a number of times but I always

iPhone a number of times but I always

iPhone a number of times but I always get up my wife is an author in fact her

get up my wife is an author in fact her

get up my wife is an author in fact her memoir was published earlier this year

memoir was published earlier this year

memoir was published earlier this year so vast year and a novel has just been

so vast year and a novel has just been

so vast year and a novel has just been bought by a publisher and to have your

bought by a publisher and to have your

bought by a publisher and to have your work published by a real you know proper

work published by a real you know proper

work published by a real you know proper publisher and get a good retainer you

publisher and get a good retainer you

publisher and get a good retainer you need an Asian the only book that I think

need an Asian the only book that I think

need an Asian the only book that I think I can remember that I didn’t have an

I can remember that I didn’t have an

I can remember that I didn’t have an agent

agent

agent 50 grades 50 shades of grey I know

50 grades 50 shades of grey I know

50 grades 50 shades of grey I know amazing it was it was an e-book join

amazing it was it was an e-book join

amazing it was it was an e-book join fire some water he said no thank you

fire some water he said no thank you

fire some water he said no thank you you’re nice so Kate contact is my wife a

you’re nice so Kate contact is my wife a

you’re nice so Kate contact is my wife a hundred agents I’m exaggerating and had

hundred agents I’m exaggerating and had

hundred agents I’m exaggerating and had a hundred nose look for us not good

a hundred nose look for us not good

a hundred nose look for us not good enough not right and she tried three

enough not right and she tried three

enough not right and she tried three more agents and third one is the end

more agents and third one is the end

more agents and third one is the end agent of her dreams he gets the right

agent of her dreams he gets the right

agent of her dreams he gets the right price he hits the right Pete p alpha and

price he hits the right Pete p alpha and

price he hits the right Pete p alpha and he gets the right publisher put making

he gets the right publisher put making

he gets the right publisher put making is it’s not about giving up it’s about

is it’s not about giving up it’s about

is it’s not about giving up it’s about how many times you have to do it to get

how many times you have to do it to get

how many times you have to do it to get what you want and the thing is like a

what you want and the thing is like a

what you want and the thing is like a German mass is less what you want what

German mass is less what you want what

German mass is less what you want what really matters how much you want it

really matters how much you want it

really matters how much you want it capital H capital in how much you want

capital H capital in how much you want

capital H capital in how much you want it would Jim whether you get it or not

can someone tell me why they would like

can someone tell me why they would like to be more active distance so right

to be more active distance so right

to be more active distance so right empathy is key it’s about not being

empathy is key it’s about not being

empathy is key it’s about not being other person it’s understanding where

other person it’s understanding where

other person it’s understanding where they’re coming from how they feel how

they’re coming from how they feel how

they’re coming from how they feel how they might want you to react how they

they might want you to react how they

they might want you to react how they might want you to respond I mean as a

might want you to respond I mean as a

might want you to respond I mean as a coach it’s fundamental that I have a

coach it’s fundamental that I have a

coach it’s fundamental that I have a connection with each client and the each

connection with each client and the each

connection with each client and the each of them has a different form empathy

of them has a different form empathy

of them has a different form empathy with empathy become more human this is

with empathy become more human this is

with empathy become more human this is probably the most important slide of all

probably the most important slide of all

probably the most important slide of all and I want you to retake notice of

and I want you to retake notice of

and I want you to retake notice of things that you can do to make

things that you can do to make

things that you can do to make improvements in those areas do you

improvements in those areas do you

improvements in those areas do you communicate effectively who would like

communicate effectively who would like

communicate effectively who would like to improve their communication skills

how many of you consider yourself to be

how many of you consider yourself to be big question you don’t have to answer

big question you don’t have to answer

big question you don’t have to answer but I’d like you to how many of you

but I’d like you to how many of you

but I’d like you to how many of you consider yourself to be in jurors or bit

consider yourself to be in jurors or bit

consider yourself to be in jurors or bit of both a wonderful book for you to read

of both a wonderful book for you to read

of both a wonderful book for you to read it’s called quiet by Susan Cain

it’s called quiet by Susan Cain

it’s called quiet by Susan Cain fantastic book about how powerful

fantastic book about how powerful

fantastic book about how powerful introverts are and how else you first

introverts are and how else you first

introverts are and how else you first need to learn how to treat in jurors I

need to learn how to treat in jurors I

need to learn how to treat in jurors I don’t recommend many books but I’m going

don’t recommend many books but I’m going

don’t recommend many books but I’m going to recommend that people skills nod its

to recommend that people skills nod its

to recommend that people skills nod its best body language don’t sit there like

best body language don’t sit there like

best body language don’t sit there like this because you know there’s a there’s

this because you know there’s a there’s

this because you know there’s a there’s a lady on Ted as in Ted calm called I

a lady on Ted as in Ted calm called I

a lady on Ted as in Ted calm called I think Amy Cuddy si UD dy which explains

think Amy Cuddy si UD dy which explains

think Amy Cuddy si UD dy which explains how your body language fix your brain

how your body language fix your brain

how your body language fix your brain this closes our brain down this says I

this closes our brain down this says I

this closes our brain down this says I don’t want to be here I don’t want to

don’t want to be here I don’t want to

don’t want to be here I don’t want to see you I’d rather not be in this room

see you I’d rather not be in this room

see you I’d rather not be in this room and the double whammy is if you cross

and the double whammy is if you cross

and the double whammy is if you cross your legs as well you’re doubling

your legs as well you’re doubling

your legs as well you’re doubling everything

everything

everything Amy caddy a my si UD dy as which abanda

Amy caddy a my si UD dy as which abanda

Amy caddy a my si UD dy as which abanda from NLP he said you get more of what

from NLP he said you get more of what

from NLP he said you get more of what you focus on I’m focused on again the

you focus on I’m focused on again the

you focus on I’m focused on again the early train home because that trial is

early train home because that trial is

early train home because that trial is my mind to be more conscious and allows

my mind to be more conscious and allows

my mind to be more conscious and allows me to make decisions that are better for

me to make decisions that are better for

me to make decisions that are better for me so think about what you’re fat you

me so think about what you’re fat you

me so think about what you’re fat you get more what your focus on if you focus

get more what your focus on if you focus

get more what your focus on if you focus on the activity you kind of invite it in

on the activity you kind of invite it in

on the activity you kind of invite it in make sense

run to his key elements or positive

run to his key elements or positive quality words kind loyal friendly strong

quality words kind loyal friendly strong

quality words kind loyal friendly strong practical genuine responsible

practical genuine responsible

practical genuine responsible hard-working two words funny resilient

hard-working two words funny resilient

hard-working two words funny resilient server gentle assertive on this creative

server gentle assertive on this creative

server gentle assertive on this creative caring mature considerate reliable and

caring mature considerate reliable and

caring mature considerate reliable and reliable with more important than

reliable with more important than

reliable with more important than consistence Gandhi was asked Mahatma

consistence Gandhi was asked Mahatma

consistence Gandhi was asked Mahatma Gandhi was asked what he thought was

Gandhi was asked what he thought was

Gandhi was asked what he thought was more important reliability or

more important reliability or

more important reliability or consistency what does he say reliability

consistency what does he say reliability

consistency what does he say reliability I’m fat patent I’m finished so be

I’m fat patent I’m finished so be

I’m fat patent I’m finished so be reliable

reliable

reliable [Applause]

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