they were handmade the result of the work of a craftsman
work of a craftsman
work of a craftsman they had essential design and
they had essential design and
they had essential design and functionality each chair was unique then
functionality each chair was unique then
functionality each chair was unique then the Industrial Revolution happened and
the Industrial Revolution happened and
the Industrial Revolution happened and it brought us to modern times in the
it brought us to modern times in the
it brought us to modern times in the middle of 1800 we see the growing
middle of 1800 we see the growing
middle of 1800 we see the growing influence of industrialization in the
influence of industrialization in the
influence of industrialization in the world of design this is a classic from
world of design this is a classic from
world of design this is a classic from 1859 is the turn a chair number 14
1859 is the turn a chair number 14
1859 is the turn a chair number 14 mr. Toney found a way to bend wood using
mr. Toney found a way to bend wood using
mr. Toney found a way to bend wood using hot steam and this led to elegant master
hot steam and this led to elegant master
hot steam and this led to elegant master producible design this may look like
producible design this may look like
producible design this may look like it’s handcrafted but it’s really
it’s handcrafted but it’s really
it’s handcrafted but it’s really industrial this chair is made of six
industrial this chair is made of six
industrial this chair is made of six pieces of wood ten screws and two nuts
pieces of wood ten screws and two nuts
pieces of wood ten screws and two nuts this is a few years before IKEA you can
this is a few years before IKEA you can
this is a few years before IKEA you can fit 36 disassembled chairs into one
fit 36 disassembled chairs into one
fit 36 disassembled chairs into one cubic metre it’s very efficient for
cubic metre it’s very efficient for
cubic metre it’s very efficient for worldwide shipping in the following 50
worldwide shipping in the following 50
worldwide shipping in the following 50 years we witness the growth of
years we witness the growth of
years we witness the growth of industrial design and while techniques
industrial design and while techniques
industrial design and while techniques and materials evolve a strong focus is
and materials evolve a strong focus is
and materials evolve a strong focus is kept on functionality to the point where
kept on functionality to the point where
kept on functionality to the point where it slowly starts to drain the essence of
it slowly starts to drain the essence of
it slowly starts to drain the essence of a product as an example let’s take this
a product as an example let’s take this
a product as an example let’s take this chair from the 1920s it is very solid
chair from the 1920s it is very solid
chair from the 1920s it is very solid but it feels a bit dry
but it feels a bit dry
but it feels a bit dry it lacks life this looks nothing like
it lacks life this looks nothing like
it lacks life this looks nothing like the Taneatua but essentially they are
the Taneatua but essentially they are
the Taneatua but essentially they are the same product is just a more modern
the same product is just a more modern
the same product is just a more modern iteration of it let’s fast forward
iteration of it let’s fast forward
iteration of it let’s fast forward another 50 years to the late 70s when
another 50 years to the late 70s when
another 50 years to the late 70s when this happens this is hand painted it’s
this happens this is hand painted it’s
this happens this is hand painted it’s colorful it’s playful it’s a reaction to
colorful it’s playful it’s a reaction to
colorful it’s playful it’s a reaction to the industrial process it’s an attempt
the industrial process it’s an attempt
the industrial process it’s an attempt to break the rules and to be more daring
to break the rules and to be more daring
to break the rules and to be more daring and artistic you may love it you may
and artistic you may love it you may
and artistic you may love it you may hate it when I first saw it I got really
hate it when I first saw it I got really
hate it when I first saw it I got really struck by it at the time I was studying
struck by it at the time I was studying
struck by it at the time I was studying industrial design at school and I got
industrial design at school and I got
industrial design at school and I got really fascinated by this process this
really fascinated by this process this
really fascinated by this process this evolution industrialization leads to
evolution industrialization leads to
evolution industrialization leads to post-modernism what does it even mean it
post-modernism what does it even mean it
post-modernism what does it even mean it means going against the industry
means going against the industry
means going against the industry standard it felt like a rebellion a
standard it felt like a rebellion a
standard it felt like a rebellion a research of the manual individual
research of the manual individual
research of the manual individual personal aspect of the product let me
personal aspect of the product let me
personal aspect of the product let me tell you a different story set as a
tell you a different story set as a
tell you a different story set as a similar story let me tell you a similar
similar story let me tell you a similar
similar story let me tell you a similar story set in a completely different
story set in a completely different
story set in a completely different world
world
world the world of computer animation the
the world of computer animation the
the world of computer animation the computer animation industry was born in
computer animation industry was born in
computer animation industry was born in the 90s and it was very structured and
the 90s and it was very structured and
the 90s and it was very structured and had a strong connection with the already
had a strong connection with the already
had a strong connection with the already established film industry in the 90s
established film industry in the 90s
established film industry in the 90s creating computer animation was a very
creating computer animation was a very
creating computer animation was a very complex process
complex process
complex process and the software available at the time
and the software available at the time
and the software available at the time was aimed more at big companies rather
was aimed more at big companies rather
was aimed more at big companies rather than individuals and above all the
than individuals and above all the
than individuals and above all the software was very very expensive but
software was very very expensive but
software was very very expensive but then something amazing happened a
then something amazing happened a
then something amazing happened a completely free tool appeared blender
completely free tool appeared blender
completely free tool appeared blender blender is a computer animation software
blender is a computer animation software
blender is a computer animation software originally created by Dutch software
originally created by Dutch software
originally created by Dutch software developer and entrepreneur don rosa now
developer and entrepreneur don rosa now
developer and entrepreneur don rosa now it was very exciting at the time to get
it was very exciting at the time to get
it was very exciting at the time to get a tool that would allow you to create
a tool that would allow you to create
a tool that would allow you to create computer graphics at home it felt like a
computer graphics at home it felt like a
computer graphics at home it felt like a statement you can do this yourself while
statement you can do this yourself while
statement you can do this yourself while movies like Toy Story Terminator or
movies like Toy Story Terminator or
movies like Toy Story Terminator or Jurassic Park were being made by big
Jurassic Park were being made by big
Jurassic Park were being made by big studios you could do this yourself
studios you could do this yourself
studios you could do this yourself wherever you are you don’t have to be in
wherever you are you don’t have to be in
wherever you are you don’t have to be in Hollywood and blender was so easy to get
Hollywood and blender was so easy to get
Hollywood and blender was so easy to get up and running on pretty much any
up and running on pretty much any
up and running on pretty much any computer that it was mostly a matter of
computer that it was mostly a matter of
computer that it was mostly a matter of skill to achieve anything out of it in
skill to achieve anything out of it in
skill to achieve anything out of it in 2002 blender became open-source software
2002 blender became open-source software
2002 blender became open-source software in other words the source code became
in other words the source code became
in other words the source code became available online for anyone to
available online for anyone to
available online for anyone to contribute to and to use this historic
contribute to and to use this historic
contribute to and to use this historic event happened in this place in
event happened in this place in
event happened in this place in Amsterdam it’s like the beginning of a
Amsterdam it’s like the beginning of a
Amsterdam it’s like the beginning of a fairy tale it was a big step in the
fairy tale it was a big step in the
fairy tale it was a big step in the development of blender what originally
development of blender what originally
development of blender what originally started as a project of one person some
started as a project of one person some
started as a project of one person some of the evolved to a circle of tens to
of the evolved to a circle of tens to
of the evolved to a circle of tens to hundreds of developers contributing
hundreds of developers contributing
hundreds of developers contributing called working together with the
called working together with the
called working together with the independent community of artists
independent community of artists
independent community of artists creating animations and illustrations
creating animations and illustrations
creating animations and illustrations together and making the software better
together and making the software better
together and making the software better every day
every day
every day but being free and opensource has some
but being free and opensource has some
but being free and opensource has some drawbacks while commercial and
drawbacks while commercial and
drawbacks while commercial and traditional software businesses could
traditional software businesses could
traditional software businesses could sell their products blender had to be
sell their products blender had to be
sell their products blender had to be free so how do you make a living while
free so how do you make a living while
free so how do you make a living while your product remains free and open and
your product remains free and open and
your product remains free and open and you keep developing it well Don had an
you keep developing it well Don had an
you keep developing it well Don had an idea he thought the best way to develop
idea he thought the best way to develop
idea he thought the best way to develop an improved software was to use it to
an improved software was to use it to
an improved software was to use it to actually create content for example a
actually create content for example a
actually create content for example a short film this idea of content driven
short film this idea of content driven
short film this idea of content driven development can be expressed in three
development can be expressed in three
development can be expressed in three steps one you raise funds for example by
steps one you raise funds for example by
steps one you raise funds for example by pre-selling a DVD of the show film two
pre-selling a DVD of the show film two
pre-selling a DVD of the show film two you assemble a team of artists and
you assemble a team of artists and
you assemble a team of artists and developers to work together on the
developers to work together on the
developers to work together on the creation of the film while developing
creation of the film while developing
creation of the film while developing new technology and creating artwork and
new technology and creating artwork and
new technology and creating artwork and three you distribute the improved
three you distribute the improved
three you distribute the improved software the film and all its assets
software the film and all its assets
software the film and all its assets back to your supporters we are talking
back to your supporters we are talking
back to your supporters we are talking about you being able to recreate the
about you being able to recreate the
about you being able to recreate the movie at home with your computer with
movie at home with your computer with
movie at home with your computer with your software and eventually all these
your software and eventually all these
your software and eventually all these will be released online for everyone
will be released online for everyone
will be released online for everyone with an open content license in 2006
with an open content license in 2006
with an open content license in 2006 tong decided to try this and announced
tong decided to try this and announced
tong decided to try this and announced the first Lander open movie project it
the first Lander open movie project it
the first Lander open movie project it was the first crowdfunded open source
was the first crowdfunded open source
was the first crowdfunded open source computer animated short this is before
computer animated short this is before
computer animated short this is before Kickstarter IndieGoGo or even YouTube
Kickstarter IndieGoGo or even YouTube
Kickstarter IndieGoGo or even YouTube existed it takes a lot of trust the
existed it takes a lot of trust the
existed it takes a lot of trust the to buy a product before it even exists
to buy a product before it even exists
to buy a product before it even exists and the blender community gave the trust
and the blender community gave the trust
and the blender community gave the trust the campaign was very successful the
the campaign was very successful the
the campaign was very successful the funding goal was met the production was
funding goal was met the production was
funding goal was met the production was financed and a team of artists and
financed and a team of artists and
financed and a team of artists and developers got together in Amsterdam to
developers got together in Amsterdam to
developers got together in Amsterdam to work for eight months on the project
work for eight months on the project
work for eight months on the project Elephants Dream is a quirky and artistic
Elephants Dream is a quirky and artistic
Elephants Dream is a quirky and artistic short film and he proved that open
short film and he proved that open
short film and he proved that open movies were possible it delivered on the
movies were possible it delivered on the
movies were possible it delivered on the promise and this is especially thanks to
promise and this is especially thanks to
promise and this is especially thanks to the community who understood and
the community who understood and
the community who understood and supported this vision the open movie
supported this vision the open movie
supported this vision the open movie model went straight against the film
model went straight against the film
model went straight against the film production rules and it proved that
production rules and it proved that
production rules and it proved that traditional film funding and
traditional film funding and
traditional film funding and distribution were not needed anymore
distribution were not needed anymore
distribution were not needed anymore it meant creative freedom it also meant
it meant creative freedom it also meant
it meant creative freedom it also meant the definition of a new product we are
the definition of a new product we are
the definition of a new product we are not just talking about the movie we are
not just talking about the movie we are
not just talking about the movie we are also talking about the sources and while
also talking about the sources and while
also talking about the sources and while people are familiar with the concept of
people are familiar with the concept of
people are familiar with the concept of the sources of a software the concept of
the sources of a software the concept of
the sources of a software the concept of the sharing the sources of a film was
the sharing the sources of a film was
the sharing the sources of a film was very very new for the first time people
very very new for the first time people
very very new for the first time people could open up files and see and learn
could open up files and see and learn
could open up files and see and learn how the movie was made they could learn
how the movie was made they could learn
how the movie was made they could learn by example on top of that the software
by example on top of that the software
by example on top of that the software with all the improvements made during
with all the improvements made during
with all the improvements made during the film production was released for
the film production was released for
the film production was released for everyone to benefit it was a great way
everyone to benefit it was a great way
everyone to benefit it was a great way to give back so when the time came for a
to give back so when the time came for a
to give back so when the time came for a second production there was no
second production there was no
second production there was no hesitation Big Buck Bunny was made with
hesitation Big Buck Bunny was made with
hesitation Big Buck Bunny was made with the same system and he produced an even
the same system and he produced an even
the same system and he produced an even better result it was a smashing hit
better result it was a smashing hit
better result it was a smashing hit online and it started to get the
online and it started to get the
online and it started to get the attention of the support of big
attention of the support of big
attention of the support of big companies and the film industry
companies and the film industry
companies and the film industry it went on to win several awards and
it went on to win several awards and
it went on to win several awards and since its original release online it has
since its original release online it has
since its original release online it has been rerender independently several
been rerender independently several
been rerender independently several times in different resolution and
times in different resolution and
times in different resolution and different formats it has been tested
different formats it has been tested
different formats it has been tested with the latest video and display
with the latest video and display
with the latest video and display technologies because of its open content
technologies because of its open content
technologies because of its open content license anyone could download modify and
license anyone could download modify and
license anyone could download modify and redistribute the film without any
redistribute the film without any
redistribute the film without any commercial obligation towards the
commercial obligation towards the
commercial obligation towards the original makers and while this might not
original makers and while this might not
original makers and while this might not sound like the most profitable
sound like the most profitable
sound like the most profitable distribution strategy it proved itself
distribution strategy it proved itself
distribution strategy it proved itself quite well because millions upon
quite well because millions upon
quite well because millions upon millions of people have seen the film
millions of people have seen the film
millions of people have seen the film and you can still find it playing in TV
and you can still find it playing in TV
and you can still find it playing in TV stores airplanes and mobile phones since
stores airplanes and mobile phones since
stores airplanes and mobile phones since then open movies have continued on a
then open movies have continued on a
then open movies have continued on a path of growth both from a technical
innovation point of view and an artistic
innovation point of view and an artistic one they kept challenging the industry
one they kept challenging the industry
one they kept challenging the industry while remaining open content and the
while remaining open content and the
while remaining open content and the field funding platform has evolved to
field funding platform has evolved to
field funding platform has evolved to provide more direct and interactive
provide more direct and interactive
provide more direct and interactive access to the productions as they’re
access to the productions as they’re
access to the productions as they’re being made to give supported and
being made to give supported and
being made to give supported and unprecedented insight as the production
unprecedented insight as the production
unprecedented insight as the production happens the films themselves have become
happens the films themselves have become
happens the films themselves have become more mainstream you can find them on
more mainstream you can find them on
more mainstream you can find them on some of the largest video on-demand
some of the largest video on-demand
some of the largest video on-demand platforms out there for example Netflix
platforms out there for example Netflix
platforms out there for example Netflix but you can still find them and download
but you can still find them and download
but you can still find them and download them online for free this is what
them online for free this is what
them online for free this is what happens when open movies challenge the
happens when open movies challenge the
happens when open movies challenge the industry standard you get a strong
industry standard you get a strong
industry standard you get a strong independent open community and you
independent open community and you
independent open community and you change the infrastructure to bring back
change the infrastructure to bring back
change the infrastructure to bring back the personality the individuality the
the personality the individuality the
the personality the individuality the humanity
humanity
humanity and this is important now more than ever
and this is important now more than ever
and this is important now more than ever due to the fact that the Internet is
due to the fact that the Internet is
due to the fact that the Internet is turning us into passive consumers of
turning us into passive consumers of
turning us into passive consumers of products thanks to the blender and the
products thanks to the blender and the
products thanks to the blender and the open movies we are reminded that we can
open movies we are reminded that we can
open movies we are reminded that we can use the Internet to express ourselves we
use the Internet to express ourselves we
use the Internet to express ourselves we can become producers of content not just
can become producers of content not just
can become producers of content not just consumers we can make art business
consumers we can make art business
consumers we can make art business scientific research to make new products
scientific research to make new products
scientific research to make new products with these tools and these ideas and
with these tools and these ideas and
with these tools and these ideas and this is why the open movies are not only
this is why the open movies are not only
this is why the open movies are not only breaking the mold of content creation
breaking the mold of content creation
breaking the mold of content creation they are also helping to shape the
they are also helping to shape the
they are also helping to shape the future of the animation industry and the
future of the animation industry and the
future of the animation industry and the cultural landscape of a movies lead the
cultural landscape of a movies lead the
cultural landscape of a movies lead the way to creative freedom yeah
way to creative freedom yeah
way to creative freedom yeah [Applause]
”
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