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How to Become an Alcohol Brand Ambassador


if your dream job involves alcohol you

if your dream job involves alcohol you may have some options hi I’m Rebecca

may have some options hi I’m Rebecca

may have some options hi I’m Rebecca Brayton and welcome to watchmojo.com and

Brayton and welcome to watchmojo.com and

Brayton and welcome to watchmojo.com and today we’re speaking with three brand

today we’re speaking with three brand

today we’re speaking with three brand ambassadors from well-known alcohol

ambassadors from well-known alcohol

ambassadors from well-known alcohol brands to find out exactly what their

brands to find out exactly what their

brands to find out exactly what their jobs entail and how they got to where

jobs entail and how they got to where

jobs entail and how they got to where they are my mom and dad actually worked

they are my mom and dad actually worked

they are my mom and dad actually worked for the distillery as well my brother

for the distillery as well my brother

for the distillery as well my brother also worked there for a while have two

also worked there for a while have two

also worked there for a while have two first cousins who work there now so

first cousins who work there now so

first cousins who work there now so growing up in that culture I wanted to

growing up in that culture I wanted to

growing up in that culture I wanted to you know go back after school and work

you know go back after school and work

you know go back after school and work there in some capacity and when I first

there in some capacity and when I first

there in some capacity and when I first started there started in the distillery

started there started in the distillery

started there started in the distillery itself learning how to make the whiskey

itself learning how to make the whiskey

itself learning how to make the whiskey all the intricacies involved and then I

all the intricacies involved and then I

all the intricacies involved and then I went to the warehousing side to learn

went to the warehousing side to learn

went to the warehousing side to learn about how we mature the whisky where we

about how we mature the whisky where we

about how we mature the whisky where we place the barrels in the warehouse and

place the barrels in the warehouse and

place the barrels in the warehouse and now I’m in the quality control side and

now I’m in the quality control side and

now I’m in the quality control side and we test the whisky for proof in color

we test the whisky for proof in color

we test the whisky for proof in color and a certain other parameters but we

and a certain other parameters but we

and a certain other parameters but we put a lot of emphasis on the sensory

put a lot of emphasis on the sensory

put a lot of emphasis on the sensory analysis of the whisky so after after

analysis of the whisky so after after

analysis of the whisky so after after practicing the sensory analysis of the

practicing the sensory analysis of the

practicing the sensory analysis of the whisky I was asked to be the master

whisky I was asked to be the master

whisky I was asked to be the master taster and of course I said yes

taster and of course I said yes

taster and of course I said yes I spent 35 years in production so I I’ve

I spent 35 years in production so I I’ve

I spent 35 years in production so I I’ve – about ten distilleries across the

– about ten distilleries across the

– about ten distilleries across the length and breadth of Scotland I 25

length and breadth of Scotland I 25

length and breadth of Scotland I 25 years with the odd you before I joined

years with the odd you before I joined

years with the odd you before I joined volume grants I managed the distilleries

volume grants I managed the distilleries

volume grants I managed the distilleries for 78 years when Philip of any engine

for 78 years when Philip of any engine

for 78 years when Philip of any engine ended we rebuilt above any England farik

ended we rebuilt above any England farik

ended we rebuilt above any England farik 2002 to 2005 I came out at the end of

2002 to 2005 I came out at the end of

2002 to 2005 I came out at the end of that pretty stressed out and I knew at

that pretty stressed out and I knew at

that pretty stressed out and I knew at that time we were developing this just

that time we were developing this just

that time we were developing this just new brand ambassador concept so my

new brand ambassador concept so my

new brand ambassador concept so my chairman and seeing me across to

chairman and seeing me across to

chairman and seeing me across to Portugal for a meeting to discuss how we

Portugal for a meeting to discuss how we

Portugal for a meeting to discuss how we would build this by my pastor body I’m

would build this by my pastor body I’m

would build this by my pastor body I’m really from there the company is taking

really from there the company is taking

really from there the company is taking off in in the sixth product so we have

off in in the sixth product so we have

off in in the sixth product so we have we’ve now got in excess of 60 brand

we’ve now got in excess of 60 brand

we’ve now got in excess of 60 brand ambassadors working across the world yep

ambassadors working across the world yep

ambassadors working across the world yep a family called Metro de chelly

a family called Metro de chelly

a family called Metro de chelly personally true emeritus caveat a Yasuda

personally true emeritus caveat a Yasuda

personally true emeritus caveat a Yasuda potatoes repeat recognition SEPA mission

potatoes repeat recognition SEPA mission

potatoes repeat recognition SEPA mission Sarah Pittman antenna co-domain de Luna

Sarah Pittman antenna co-domain de Luna

Sarah Pittman antenna co-domain de Luna Rosie diva chichi deliver on France

Rosie diva chichi deliver on France

Rosie diva chichi deliver on France Bordeaux Volga in Samadhi ratio

Bordeaux Volga in Samadhi ratio

Bordeaux Volga in Samadhi ratio hasn’t Arizona me hypnosis or New

hasn’t Arizona me hypnosis or New

hasn’t Arizona me hypnosis or New Democracy opacity fashion a boxer

Democracy opacity fashion a boxer

Democracy opacity fashion a boxer support we carry cognac

support we carry cognac

support we carry cognac yo Mentos so submitted the metro – a :

yo Mentos so submitted the metro – a :

yo Mentos so submitted the metro – a : doctah a party of the memo on the new

doctah a party of the memo on the new

doctah a party of the memo on the new long experiences in Sioux City a

long experiences in Sioux City a

long experiences in Sioux City a unfetter met radical sister Waikiki new

unfetter met radical sister Waikiki new

unfetter met radical sister Waikiki new forms is Ricky professor de terre he

forms is Ricky professor de terre he

forms is Ricky professor de terre he Andrew this isn’t all the parties in

Andrew this isn’t all the parties in

Andrew this isn’t all the parties in Metro de chelly I have a PhD in

Metro de chelly I have a PhD in

Metro de chelly I have a PhD in chemistry which I use some of those

chemistry which I use some of those

chemistry which I use some of those skills in the laboratory to look at the

skills in the laboratory to look at the

skills in the laboratory to look at the whisky so we have a scientific side to

whisky so we have a scientific side to

whisky so we have a scientific side to the whisky yes but that can say

the whisky yes but that can say

the whisky yes but that can say everything is ok with a whisky and it

everything is ok with a whisky and it

everything is ok with a whisky and it could possibly still have an offer Roma

could possibly still have an offer Roma

could possibly still have an offer Roma or an off flavor so we do have the art

or an off flavor so we do have the art

or an off flavor so we do have the art side of the whisky by nosing and tasting

side of the whisky by nosing and tasting

side of the whisky by nosing and tasting so we do a very well meshing of the

so we do a very well meshing of the

so we do a very well meshing of the science and the art time the buses come

science and the art time the buses come

science and the art time the buses come from from many different backgrounds

from from many different backgrounds

from from many different backgrounds some from distilling itself as two of

some from distilling itself as two of

some from distilling itself as two of them were actually us but four people

them were actually us but four people

them were actually us but four people now operating in the whisky industry who

now operating in the whisky industry who

now operating in the whisky industry who were guides summer guides at our

were guides summer guides at our

were guides summer guides at our distillery so there’d be students who

distillery so there’d be students who

distillery so there’d be students who had summer job and they’d come in and

had summer job and they’d come in and

had summer job and they’d come in and the guide for up to three months and

the guide for up to three months and

the guide for up to three months and then they’d go back to University the

then they’d go back to University the

then they’d go back to University the combat the fall and you do the same

combat the fall and you do the same

combat the fall and you do the same again so I see a lot of people who come

again so I see a lot of people who come

again so I see a lot of people who come into distilleries for kind of like a

into distilleries for kind of like a

into distilleries for kind of like a summer job

summer job

summer job but it touched in some way to the point

but it touched in some way to the point

but it touched in some way to the point where they figure it they want to make

where they figure it they want to make

where they figure it they want to make their living in the in the industry and

their living in the in the industry and

their living in the in the industry and they get hooked on it

they get hooked on it

they get hooked on it so they come in from many different

so they come in from many different

so they come in from many different dialects inspiring a lot of bombing who

dialects inspiring a lot of bombing who

dialects inspiring a lot of bombing who get really hooked on malt whisky and you

get really hooked on malt whisky and you

get really hooked on malt whisky and you know they’ve learnt a lot and it’s easy

know they’ve learnt a lot and it’s easy

know they’ve learnt a lot and it’s easy to kind of trade up and move your

to kind of trade up and move your

to kind of trade up and move your depressant you’re a presenter behind the

depressant you’re a presenter behind the

depressant you’re a presenter behind the bar later you’re talking to consumers so

bar later you’re talking to consumers so

bar later you’re talking to consumers so you’re already halfway there see any

you’re already halfway there see any

you’re already halfway there see any good presentation skills you need to

good presentation skills you need to

good presentation skills you need to have good knowledge you to understand

have good knowledge you to understand

have good knowledge you to understand that the product you’ve always got to be

that the product you’ve always got to be

that the product you’ve always got to be talking positively you can’t fall over

talking positively you can’t fall over

talking positively you can’t fall over in front of the customer that’s good so

in front of the customer that’s good so

in front of the customer that’s good so there are many things that are absolute

there are many things that are absolute

there are many things that are absolute key and common sense so we get them from

key and common sense so we get them from

key and common sense so we get them from many backgrounds but usually they will

many backgrounds but usually they will

many backgrounds but usually they will have had some sort of alcohol background

have had some sort of alcohol background

have had some sort of alcohol background my job is it has about three or four

my job is it has about three or four

my job is it has about three or four different aspects to it I’m involved at

different aspects to it I’m involved at

different aspects to it I’m involved at the distillery on innovation so a new

the distillery on innovation so a new

the distillery on innovation so a new product development I’m in part of the

product development I’m in part of the

product development I’m in part of the Glenfiddich marketing team there’s an

Glenfiddich marketing team there’s an

Glenfiddich marketing team there’s an Finnick marketing team will change every

Finnick marketing team will change every

Finnick marketing team will change every four five six years so

four five six years so

four five six years so I’m kind of like the steady guy who’s

I’m kind of like the steady guy who’s

I’m kind of like the steady guy who’s there all the time who is the keeper of

there all the time who is the keeper of

there all the time who is the keeper of the information the knowledge the brand

the information the knowledge the brand

the information the knowledge the brand information the history of the family

information the history of the family

information the history of the family the history of the brand and I guess the

the history of the brand and I guess the

the history of the brand and I guess the brand educator and one of my other jobs

brand educator and one of my other jobs

brand educator and one of my other jobs is to educate sixteen or seventeen brand

is to educate sixteen or seventeen brand

is to educate sixteen or seventeen brand new buses that we have working in

new buses that we have working in

new buses that we have working in different countries around the globe

different countries around the globe

different countries around the globe Limited O’Shay ad function over the

Limited O’Shay ad function over the

Limited O’Shay ad function over the expertise on ITIL – word and region

expertise on ITIL – word and region

expertise on ITIL – word and region d’etre Google so locality Dondo control

d’etre Google so locality Dondo control

d’etre Google so locality Dondo control et cetera transformation a delicious car

et cetera transformation a delicious car

et cetera transformation a delicious car assemblage poor Cal Poly no sommelier

assemblage poor Cal Poly no sommelier

assemblage poor Cal Poly no sommelier Rapinoe on court support with edible

Rapinoe on court support with edible

Rapinoe on court support with edible evaporation a una volta example universe

evaporation a una volta example universe

evaporation a una volta example universe doha jordan curve the apostate the

doha jordan curve the apostate the

doha jordan curve the apostate the Conseil technical society there is a

Conseil technical society there is a

Conseil technical society there is a standard that i do every day when i’m at

standard that i do every day when i’m at

standard that i do every day when i’m at work and that’s taste every day I come

work and that’s taste every day I come

work and that’s taste every day I come into work I’m tasting the different

into work I’m tasting the different

into work I’m tasting the different batches of whiskey when I’m tasting I’m

batches of whiskey when I’m tasting I’m

batches of whiskey when I’m tasting I’m looking for those inherent notes that

looking for those inherent notes that

looking for those inherent notes that should be there the rich sweet notes

should be there the rich sweet notes

should be there the rich sweet notes like caramel and vanilla the wood notes

like caramel and vanilla the wood notes

like caramel and vanilla the wood notes the soft ochre despacio that should be

the soft ochre despacio that should be

the soft ochre despacio that should be there every day but I’m also tuned to

there every day but I’m also tuned to

there every day but I’m also tuned to anything that might be off so as I’m

anything that might be off so as I’m

anything that might be off so as I’m tasting I want to be sure that it tastes

tasting I want to be sure that it tastes

tasting I want to be sure that it tastes exactly like it should because people

exactly like it should because people

exactly like it should because people around the world have come to expect a

around the world have come to expect a

around the world have come to expect a certain flavor a certain aroma also

certain flavor a certain aroma also

certain flavor a certain aroma also though we have by the barrel

though we have by the barrel

though we have by the barrel presentations our Jack Daniels single

presentations our Jack Daniels single

presentations our Jack Daniels single barrel whiskey we sell by the barrel so

barrel whiskey we sell by the barrel so

barrel whiskey we sell by the barrel so a company can buy a barrel a person can

a company can buy a barrel a person can

a company can buy a barrel a person can buy a barrel a liquor store a bar a

buy a barrel a liquor store a bar a

buy a barrel a liquor store a bar a restaurant and they actually come to

restaurant and they actually come to

restaurant and they actually come to Lynchburg and sit down with me and we

Lynchburg and sit down with me and we

Lynchburg and sit down with me and we taste three different barrels of whiskey

taste three different barrels of whiskey

taste three different barrels of whiskey and they pick the one they want so I can

and they pick the one they want so I can

and they pick the one they want so I can do some of those throughout the day

do some of those throughout the day

do some of those throughout the day family of brands tastings where we taste

family of brands tastings where we taste

family of brands tastings where we taste the gentlemen Jack the old number seven

the gentlemen Jack the old number seven

the gentlemen Jack the old number seven the single barrel and the honey we talk

the single barrel and the honey we talk

the single barrel and the honey we talk about the differences and again that’s

about the differences and again that’s

about the differences and again that’s kind of an educational tasting that we

kind of an educational tasting that we

kind of an educational tasting that we do travel a little bit so really and

do travel a little bit so really and

do travel a little bit so really and truly I don’t have the same day twice

truly I don’t have the same day twice

truly I don’t have the same day twice the worst part about my job when I’m

the worst part about my job when I’m

the worst part about my job when I’m tasting whiskey I have to spit the

tasting whiskey I have to spit the

tasting whiskey I have to spit the whiskey out

”

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