welcome back to segment three of show 13 lightning round let’s get started all
lightning round let’s get started all
lightning round let’s get started all right um so let’s talk about the
right um so let’s talk about the
right um so let’s talk about the consolidation of advertising revenues
consolidation of advertising revenues
consolidation of advertising revenues essentially like well in 2007 google
essentially like well in 2007 google
essentially like well in 2007 google like caught like what forty percent of
like caught like what forty percent of
like caught like what forty percent of digital media spend or something what
digital media spend or something what
digital media spend or something what are the numbers now do you know so
are the numbers now do you know so
are the numbers now do you know so Darren Herman actually was running the
Darren Herman actually was running the
Darren Herman actually was running the numbers and he came across the fact that
numbers and he came across the fact that
numbers and he came across the fact that five companies so google yahoo AOL
five companies so google yahoo AOL
five companies so google yahoo AOL facebook and microsoft controls
facebook and microsoft controls
facebook and microsoft controls sixty-four percent of AD spent I saw
sixty-four percent of AD spent I saw
sixty-four percent of AD spent I saw this on my Twitter feed it was one of
this on my Twitter feed it was one of
this on my Twitter feed it was one of the five stories you should know about
the five stories you should know about
the five stories you should know about in media posts and it’s nice to see how
in media posts and it’s nice to see how
in media posts and it’s nice to see how many people read that because then
many people read that because then
many people read that because then Business Insider used it as a chart of
Business Insider used it as a chart of
Business Insider used it as a chart of the day and a bunch of other people well
the day and a bunch of other people well
the day and a bunch of other people well what do you make about these these flows
what do you make about these these flows
what do you make about these these flows when I make a tree capturing so much
when I make a tree capturing so much
when I make a tree capturing so much bottom line everybody talks about how
bottom line everybody talks about how
bottom line everybody talks about how the internet democrat izes you know
the internet democrat izes you know
the internet democrat izes you know everything what this shows is
everything what this shows is
everything what this shows is that the internet is marching to become
that the internet is marching to become
that the internet is marching to become an even bigger monopoly than television
an even bigger monopoly than television
an even bigger monopoly than television ever was and I I think the bigger issue
ever was and I I think the bigger issue
ever was and I I think the bigger issue though is not that five companies I
though is not that five companies I
though is not that five companies I think that’s actually very
think that’s actually very
think that’s actually very misrepresenting that five companies
misrepresenting that five companies
misrepresenting that five companies control 64% what’s really more
control 64% what’s really more
control 64% what’s really more interesting is that Google has gone up
interesting is that Google has gone up
interesting is that Google has gone up from forty to forty-five percent if you
from forty to forty-five percent if you
from forty to forty-five percent if you take a look at and that’s largely from
take a look at and that’s largely from
take a look at and that’s largely from search but if you take a look at their
search but if you take a look at their
search but if you take a look at their dominance and video where they own
dominance and video where they own
dominance and video where they own forty-three percent of market share in
forty-three percent of market share in
forty-three percent of market share in across YouTube via YouTube and when you
across YouTube via YouTube and when you
across YouTube via YouTube and when you consider that mobile mobile they’re
consider that mobile mobile they’re
consider that mobile mobile they’re kicking butt through Android and when
kicking butt through Android and when
kicking butt through Android and when you consider that they’re going to enter
you consider that they’re going to enter
you consider that they’re going to enter connect the TVs and when you consider
connect the TVs and when you consider
connect the TVs and when you consider all these other things I think Google is
all these other things I think Google is
all these other things I think Google is the Microsoft of our generation it is
the Microsoft of our generation it is
the Microsoft of our generation it is the standard oil of our generation and
the standard oil of our generation and
the standard oil of our generation and more power to them so I think that’s the
more power to them so I think that’s the
more power to them so I think that’s the bigger story in the next few years and
bigger story in the next few years and
bigger story in the next few years and and Facebook’s gains are largely going
and Facebook’s gains are largely going
and Facebook’s gains are largely going to come I think more at yahoo google so
to come I think more at yahoo google so
to come I think more at yahoo google so i think that number is good and more or
i think that number is good and more or
i think that number is good and more or less be like 65 75 percent but I
less be like 65 75 percent but I
less be like 65 75 percent but I anticipate Google to get even stronger I
anticipate Google to get even stronger I
anticipate Google to get even stronger I I think the reason why Google
I think the reason why Google
I think the reason why Google specifically gets so much because
specifically gets so much because
specifically gets so much because they’re very good at being this kind of
they’re very good at being this kind of
they’re very good at being this kind of company but why these companies in
company but why these companies in
company but why these companies in general are capturing so much of the
general are capturing so much of the
general are capturing so much of the spend is that their distribution
spend is that their distribution
spend is that their distribution companies like for example you know the
companies like for example you know the
companies like for example you know the the television networks captured the
the television networks captured the
the television networks captured the lion’s share of television advertising
lion’s share of television advertising
lion’s share of television advertising right now it’s same kind of thing as
right now it’s same kind of thing as
right now it’s same kind of thing as long as you can distribute the content
long as you can distribute the content
long as you can distribute the content you
you
you you get to middle man the content
you get to middle man the content
you get to middle man the content producers on the advertising okay second
producers on the advertising okay second
producers on the advertising okay second topic clout what the hell is cloud
topic clout what the hell is cloud
topic clout what the hell is cloud should I care why is this making so much
should I care why is this making so much
should I care why is this making so much noise all right a little bit of
noise all right a little bit of
noise all right a little bit of background with cloud change their their
background with cloud change their their
background with cloud change their their algorithm which changed everyone’s cloud
algorithm which changed everyone’s cloud
algorithm which changed everyone’s cloud scores so this is what cloud is the
scores so this is what cloud is the
scores so this is what cloud is the Lotus no kyojin clout is a is an
Lotus no kyojin clout is a is an
Lotus no kyojin clout is a is an algorithm that gives your Twitter
algorithm that gives your Twitter
algorithm that gives your Twitter account a score between 1 and 100 and
account a score between 1 and 100 and
account a score between 1 and 100 and plots you on I think a 99 area graph on
plots you on I think a 99 area graph on
plots you on I think a 99 area graph on whether you’re an influencer and
whether you’re an influencer and
whether you’re an influencer and observer or a listener so pretty much
observer or a listener so pretty much
observer or a listener so pretty much what it’s douche bag one of those things
what it’s douche bag one of those things
what it’s douche bag one of those things I’m just I think it is no so what club
I’m just I think it is no so what club
I’m just I think it is no so what club does is it attempts to measure something
does is it attempts to measure something
does is it attempts to measure something that nobody else has a way of measuring
that nobody else has a way of measuring
that nobody else has a way of measuring social influence so let’s put aside from
social influence so let’s put aside from
social influence so let’s put aside from the fact that the way they go about it
the fact that the way they go about it
the fact that the way they go about it is completely arbitrary and and
is completely arbitrary and and
is completely arbitrary and and ridiculous I think the reason why
ridiculous I think the reason why
ridiculous I think the reason why everyone is so upset is because a lot of
everyone is so upset is because a lot of
everyone is so upset is because a lot of people because they couldn’t read
people because they couldn’t read
people because they couldn’t read measure certain things whether it’s for
measure certain things whether it’s for
measure certain things whether it’s for their own ego or for their clients fell
their own ego or for their clients fell
their own ego or for their clients fell back and said well there’s this third
back and said well there’s this third
back and said well there’s this third party start up with VC and they’re
party start up with VC and they’re
party start up with VC and they’re measuring it this way therefore it must
measuring it this way therefore it must
measuring it this way therefore it must be good they’ve been gaming the
be good they’ve been gaming the
be good they’ve been gaming the algorithm for like a year or two they’ve
algorithm for like a year or two they’ve
algorithm for like a year or two they’ve been building up the cloud scores of
been building up the cloud scores of
been building up the cloud scores of their accounts of their of their clients
their accounts of their of their clients
their accounts of their of their clients accounts and now they’re just pissed
accounts and now they’re just pissed
accounts and now they’re just pissed that they have to relearn it was kind of
that they have to relearn it was kind of
that they have to relearn it was kind of like the Panda update and that’s why
like the Panda update and that’s why
like the Panda update and that’s why people are pissed the difference is is
people are pissed the difference is is
people are pissed the difference is is cloud is no Google I don’t think this
cloud is no Google I don’t think this
cloud is no Google I don’t think this really matters at the end of the day if
really matters at the end of the day if
really matters at the end of the day if you if you’re really relying on Twitter
you if you’re really relying on Twitter
you if you’re really relying on Twitter to to get anything done people are
to to get anything done people are
to to get anything done people are either listening to or they’re not
either listening to or they’re not
either listening to or they’re not regardless of what that number is okay
regardless of what that number is okay
regardless of what that number is okay third story all right so um i’ll let you
third story all right so um i’ll let you
third story all right so um i’ll let you provide the background but so what do
provide the background but so what do
provide the background but so what do you think is Arrington a racist no I
you think is Arrington a racist no I
you think is Arrington a racist no I don’t think Michael Arrington is a
don’t think Michael Arrington is a
don’t think Michael Arrington is a racist what happened is CNN sent him one
racist what happened is CNN sent him one
racist what happened is CNN sent him one and then a second email basically saying
and then a second email basically saying
and then a second email basically saying that they’re going to do something on
that they’re going to do something on
that they’re going to do something on entrepreneurship and then it ended up
entrepreneurship and then it ended up
entrepreneurship and then it ended up being so low that O’Brien who I don’t
being so low that O’Brien who I don’t
being so low that O’Brien who I don’t even think is black not that it matters
even think is black not that it matters
even think is black not that it matters but I’ve always wondered why she does
but I’ve always wondered why she does
but I’ve always wondered why she does the black in America segment she doesn’t
the black in America segment she doesn’t
the black in America segment she doesn’t look very black but that’s no I have
look very black but that’s no I have
look very black but that’s no I have upset why you’re racist and effect there
upset why you’re racist and effect there
upset why you’re racist and effect there you go all in one show great there goes
you go all in one show great there goes
you go all in one show great there goes like 33 years of you know trying to be a
like 33 years of you know trying to be a
like 33 years of you know trying to be a respectable person down the drain but my
respectable person down the drain but my
respectable person down the drain but my point is I don’t want to talk so much
point is I don’t want to talk so much
point is I don’t want to talk so much about his Arrington or races he’s not i
about his Arrington or races he’s not i
about his Arrington or races he’s not i think everybody came out to his defense
think everybody came out to his defense
think everybody came out to his defense even you know people who usually go out
even you know people who usually go out
even you know people who usually go out of their way to bash him i want to just
of their way to bash him i want to just
of their way to bash him i want to just talk more about the bigger issue which
talk more about the bigger issue which
talk more about the bigger issue which is back in the day gotcha journalism and
is back in the day gotcha journalism and
is back in the day gotcha journalism and all that
all that
all that the media could get away with these kind
the media could get away with these kind
the media could get away with these kind of whether you call it hit jobs or
of whether you call it hit jobs or
of whether you call it hit jobs or angles where it’s like you know they put
angles where it’s like you know they put
angles where it’s like you know they put out a story and that’s it then 24 hours
out a story and that’s it then 24 hours
out a story and that’s it then 24 hours there’s another newspaper if they wanted
there’s another newspaper if they wanted
there’s another newspaper if they wanted to put it like a little correction it
to put it like a little correction it
to put it like a little correction it was like you know in the bottom lower
was like you know in the bottom lower
was like you know in the bottom lower third of whatever now with Twitter and
third of whatever now with Twitter and
third of whatever now with Twitter and Facebook and crap stir in all this you
Facebook and crap stir in all this you
Facebook and crap stir in all this you know people can jump out and say wait a
know people can jump out and say wait a
know people can jump out and say wait a second this is BS so is gotcha
second this is BS so is gotcha
second this is BS so is gotcha journalism is is that kind of hid job
journalism is is that kind of hid job
journalism is is that kind of hid job done with because if you attempt it as a
done with because if you attempt it as a
done with because if you attempt it as a media you know like that’s the bigger
media you know like that’s the bigger
media you know like that’s the bigger issue oh no I I think it can actually be
issue oh no I I think it can actually be
issue oh no I I think it can actually be separated from real journalism now only
separated from real journalism now only
separated from real journalism now only because you have bloggers and I mean big
because you have bloggers and I mean big
because you have bloggers and I mean big bloggers people who have influence i
bloggers people who have influence i
bloggers people who have influence i hate that i’m using celebrity bloggers
hate that i’m using celebrity bloggers
hate that i’m using celebrity bloggers an example but Perez Hilton I think
an example but Perez Hilton I think
an example but Perez Hilton I think there’s a different now that there’s
there’s a different now that there’s
there’s a different now that there’s different spaces show’s over right there
different spaces show’s over right there
different spaces show’s over right there it’s appropriate in some places it’s not
it’s appropriate in some places it’s not
it’s appropriate in some places it’s not appropriate in others in my personal
appropriate in others in my personal
appropriate in others in my personal opinion it’s not appropriate for CNN and
opinion it’s not appropriate for CNN and
opinion it’s not appropriate for CNN and that’s another esoteric argument we
that’s another esoteric argument we
that’s another esoteric argument we won’t get into but I think it better
won’t get into but I think it better
won’t get into but I think it better belongs some more informal journalism
belongs some more informal journalism
belongs some more informal journalism such as bloggers alright helping the bad
such as bloggers alright helping the bad
such as bloggers alright helping the bad guys so it turns out blue coat a US
guys so it turns out blue coat a US
guys so it turns out blue coat a US company i’m gonna throw an allegedly
company i’m gonna throw an allegedly
company i’m gonna throw an allegedly just in case their lawyers are watching
just in case their lawyers are watching
just in case their lawyers are watching it’s helping out the Syrian government
it’s helping out the Syrian government
it’s helping out the Syrian government which is going out and basically killing
which is going out and basically killing
which is going out and basically killing the the Syrian people so as bad as that
the the Syrian people so as bad as that
the the Syrian people so as bad as that is I just want to know more generally
is I just want to know more generally
is I just want to know more generally speaking let’s say you run their
speaking let’s say you run their
speaking let’s say you run their marketing what impact does this have on
marketing what impact does this have on
marketing what impact does this have on their brand now i’m guessing blue coat
their brand now i’m guessing blue coat
their brand now i’m guessing blue coat is more of a b2b solution anyway but
is more of a b2b solution anyway but
is more of a b2b solution anyway but still i mean it can’t help you walk into
still i mean it can’t help you walk into
still i mean it can’t help you walk into a boardroom to give your pitch you’re
a boardroom to give your pitch you’re
a boardroom to give your pitch you’re like you aren’t you the guys that are
like you aren’t you the guys that are
like you aren’t you the guys that are helping the Syrians run tanks over there
helping the Syrians run tanks over there
helping the Syrians run tanks over there people does this even matter or is this
people does this even matter or is this
people does this even matter or is this the kind of thing as evil as it sounds
the kind of thing as evil as it sounds
the kind of thing as evil as it sounds that other companies are like hey man we
that other companies are like hey man we
that other companies are like hey man we want with the Syrians god I think you
want with the Syrians god I think you
want with the Syrians god I think you have to think of it in terms of who
have to think of it in terms of who
have to think of it in terms of who their target market is like they sell
their target market is like they sell
their target market is like they sell technology that helps you know restrict
technology that helps you know restrict
technology that helps you know restrict internet use right so they’re
internet use right so they’re
internet use right so they’re restricting bandwidth their potential
restricting bandwidth their potential
restricting bandwidth their potential customers probably have a little bit of
customers probably have a little bit of
customers probably have a little bit of a draconian mindset like you want to
a draconian mindset like you want to
a draconian mindset like you want to control the message and they don’t
control the message and they don’t
control the message and they don’t really care how you go about it all they
really care how you go about it all they
really care how you go about it all they know is that if the Syrians are buying
know is that if the Syrians are buying
know is that if the Syrians are buying these guys technology it must be it’ll
these guys technology it must be it’ll
these guys technology it must be it’ll actually might even swing in their favor
actually might even swing in their favor
actually might even swing in their favor because they know it’s it’s it’s
because they know it’s it’s it’s
because they know it’s it’s it’s effective to some degree unless of
effective to some degree unless of
effective to some degree unless of course the mainstream media starts
course the mainstream media starts
course the mainstream media starts hyping the story in which case it would
hyping the story in which case it would
hyping the story in which case it would be too unpatriotic or or heartless to do
be too unpatriotic or or heartless to do
be too unpatriotic or or heartless to do business with them and then they’d be
business with them and then they’d be
business with them and then they’d be sunk but for the most part I think as
sunk but for the most part I think as
sunk but for the most part I think as far as their target market is
far as their target market is
far as their target market is immediately concerned I don’t think this
immediately concerned I don’t think this
immediately concerned I don’t think this is
is
is going to affect them negatively and not
going to affect them negatively and not
going to affect them negatively and not necessarily but might potentially affect
necessarily but might potentially affect
necessarily but might potentially affect them slightly positive okay before we go
them slightly positive okay before we go
them slightly positive okay before we go to the email of the week which this week
to the email of the week which this week
to the email of the week which this week I’m gonna ask you because I think it’s
I’m gonna ask you because I think it’s
I’m gonna ask you because I think it’s more up your alley I just want to add
more up your alley I just want to add
more up your alley I just want to add this like you’re right about like who
this like you’re right about like who
this like you’re right about like who the target audience and the consumer is
the target audience and the consumer is
the target audience and the consumer is because when you think of like Google
because when you think of like Google
because when you think of like Google coming out and saying we’re not gonna do
coming out and saying we’re not gonna do
coming out and saying we’re not gonna do business in China does the average
business in China does the average
business in China does the average consumer search you know person care no
consumer search you know person care no
consumer search you know person care no you know the media might be like oh this
you know the media might be like oh this
you know the media might be like oh this is so great of Google but at the end of
is so great of Google but at the end of
is so great of Google but at the end of the day I don’t think most people
the day I don’t think most people
the day I don’t think most people actually even care they have their own
actually even care they have their own
actually even care they have their own lives and stuff ok the question comes
lives and stuff ok the question comes
lives and stuff ok the question comes from Miguel from Florida and it’s more
from Miguel from Florida and it’s more
from Miguel from Florida and it’s more up your alley so I’m going to ask you if
up your alley so I’m going to ask you if
up your alley so I’m going to ask you if you have to pick just one tool between
you have to pick just one tool between
you have to pick just one tool between twitter linkedin or facebook which one
twitter linkedin or facebook which one
twitter linkedin or facebook which one would you use and then i’ll chime in too
would you use and then i’ll chime in too
would you use and then i’ll chime in too but you can’t say oh no no no the
but you can’t say oh no no no the
but you can’t say oh no no no the different people good i’m actually gonna
different people good i’m actually gonna
different people good i’m actually gonna answer the question at all i’m gonna
answer the question at all i’m gonna
answer the question at all i’m gonna pick one for once I definitely facebook
pick one for once I definitely facebook
pick one for once I definitely facebook okay now what uh one reach like half a
okay now what uh one reach like half a
okay now what uh one reach like half a billion people like Jesus a lot of
billion people like Jesus a lot of
billion people like Jesus a lot of people secondly like you know thanks to
people secondly like you know thanks to
people secondly like you know thanks to google plus they finally have good
google plus they finally have good
google plus they finally have good privacy controls i I do most of my
privacy controls i I do most of my
privacy controls i I do most of my social networking on Facebook both
social networking on Facebook both
social networking on Facebook both business and personal linkedin is
business and personal linkedin is
business and personal linkedin is nothing more than a Rolodex for me
nothing more than a Rolodex for me
nothing more than a Rolodex for me anyway I know business biz dev guys and
anyway I know business biz dev guys and
anyway I know business biz dev guys and sales guys and even HR people who use it
sales guys and even HR people who use it
sales guys and even HR people who use it a lot more but I don’t do those things
a lot more but I don’t do those things
a lot more but I don’t do those things and and Twitter is really just a waste
and and Twitter is really just a waste
and and Twitter is really just a waste of time okay it’s funny but that’s why I
of time okay it’s funny but that’s why I
of time okay it’s funny but that’s why I actually find you know whenever I’m like
actually find you know whenever I’m like
actually find you know whenever I’m like let’s say waiting for someone or just
let’s say waiting for someone or just
let’s say waiting for someone or just got time to kill or let’s say my
got time to kill or let’s say my
got time to kill or let’s say my daughter’s falling asleep and I’m just
daughter’s falling asleep and I’m just
daughter’s falling asleep and I’m just you know can’t watch TV or anything and
you know can’t watch TV or anything and
you know can’t watch TV or anything and half out I’m spending a lot of time on
half out I’m spending a lot of time on
half out I’m spending a lot of time on Twitter especially on my iPhone I find
Twitter especially on my iPhone I find
Twitter especially on my iPhone I find just like that sort of newsroom
just like that sort of newsroom
just like that sort of newsroom panoramic view of what’s going over and
panoramic view of what’s going over and
panoramic view of what’s going over and I agree the best part is they’re not but
I agree the best part is they’re not but
I agree the best part is they’re not but but but no because facebook i realized i
but but no because facebook i realized i
but but no because facebook i realized i love it but it’s like okay like it’s
love it but it’s like okay like it’s
love it but it’s like okay like it’s good and you’re with your family and i
good and you’re with your family and i
good and you’re with your family and i love that but i mean frankly there’s a
love that but i mean frankly there’s a
love that but i mean frankly there’s a lot of noise there to at least twitter
lot of noise there to at least twitter
lot of noise there to at least twitter i’m like oh I interesting stories from
i’m like oh I interesting stories from
i’m like oh I interesting stories from around the world that like the head
around the world that like the head
around the world that like the head programmer at CNN did not think was
programmer at CNN did not think was
programmer at CNN did not think was important and featured on CNN com but I
important and featured on CNN com but I
important and featured on CNN com but I find that sort of ability to just get
find that sort of ability to just get
find that sort of ability to just get access and funnel all this as a
access and funnel all this as a
access and funnel all this as a time-wasting exercise that’s actually
time-wasting exercise that’s actually
time-wasting exercise that’s actually insightful if I had to pick one I right
insightful if I had to pick one I right
insightful if I had to pick one I right now my state of mind I would pick
now my state of mind I would pick
now my state of mind I would pick Twitter believe it or not although yeah
Twitter believe it or not although yeah
Twitter believe it or not although yeah linkedin is great i jus the people on
linkedin is great i jus the people on
linkedin is great i jus the people on friends with on Facebook or just more
friends with on Facebook or just more
friends with on Facebook or just more awesome than the people you’re friends
awesome than the people you’re friends
awesome than the people you’re friends with on Facebook because I got to say my
with on Facebook because I got to say my
with on Facebook because I got to say my facebook feed is out competing my
facebook feed is out competing my
facebook feed is out competing my Twitter feed right now
Twitter feed right now
Twitter feed right now because there’s less general noise like
because there’s less general noise like
because there’s less general noise like the links being shared are completely on
the links being shared are completely on
the links being shared are completely on par but I don’t have a random 140
par but I don’t have a random 140
par but I don’t have a random 140 character updates about someone’s bowel
character updates about someone’s bowel
character updates about someone’s bowel movements or grande latte well I mean
movements or grande latte well I mean
movements or grande latte well I mean that makes sense because you’re a
that makes sense because you’re a
that makes sense because you’re a hipster and I’m wearing a suit maybe
hipster and I’m wearing a suit maybe
hipster and I’m wearing a suit maybe that’s why our Facebook I don’t believe
that’s why our Facebook I don’t believe
that’s why our Facebook I don’t believe this i’m going to a homeless shelter
this i’m going to a homeless shelter
this i’m going to a homeless shelter right after the shoot i’m kidding
right after the shoot i’m kidding
right after the shoot i’m kidding alright that’s been this week’s show
alright that’s been this week’s show
alright that’s been this week’s show lucky number 13 will be back next week
lucky number 13 will be back next week
lucky number 13 will be back next week same time same place
”
Be First to Comment