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Why the polls keep getting it wrong | Zachary Gold | TEDxWarwick


imagine stepping on a flight for your

imagine stepping on a flight for your holiday across the Atlantic and finding

holiday across the Atlantic and finding

holiday across the Atlantic and finding out that your pilot has no access to

out that your pilot has no access to

out that your pilot has no access to live weather data to warn him or her

live weather data to warn him or her

live weather data to warn him or her about potential storms in your path

about potential storms in your path

about potential storms in your path would you be comfortable stepping on

would you be comfortable stepping on

would you be comfortable stepping on that plane or imagine investing some of

that plane or imagine investing some of

that plane or imagine investing some of your money buying stocks but she only

your money buying stocks but she only

your money buying stocks but she only had access to last month’s financial

had access to last month’s financial

had access to last month’s financial data would you be confident in your

data would you be confident in your

data would you be confident in your financial decisions now it’s hard to

financial decisions now it’s hard to

financial decisions now it’s hard to imagine making these decisions without

imagine making these decisions without

imagine making these decisions without live a reliable data and I’m sure none

live a reliable data and I’m sure none

live a reliable data and I’m sure none of us ever want to be in these kinds of

of us ever want to be in these kinds of

of us ever want to be in these kinds of situations but I hate to break the news

situations but I hate to break the news

situations but I hate to break the news to you we’re all on that plane right now

to you we’re all on that plane right now

to you we’re all on that plane right now not knowing what’s ahead of us and we’re

not knowing what’s ahead of us and we’re

not knowing what’s ahead of us and we’re all making these important decisions

all making these important decisions

all making these important decisions with obsolete data what I’m talking

with obsolete data what I’m talking

with obsolete data what I’m talking about are polls polls promise to be a

about are polls polls promise to be a

about are polls polls promise to be a reflection of what we think but the

reflection of what we think but the

reflection of what we think but the industry has and has been repeatedly

industry has and has been repeatedly

industry has and has been repeatedly failing to deliver the Scottish

failing to deliver the Scottish

failing to deliver the Scottish referendum UK general election

referendum UK general election

referendum UK general election Poland’s election Israel’s election the

Poland’s election Israel’s election the

Poland’s election Israel’s election the brexit referendum and recently Donald

brexit referendum and recently Donald

brexit referendum and recently Donald Trump winning the White House time and

Trump winning the White House time and

Trump winning the White House time and time again we’re all being let down by

time again we’re all being let down by

time again we’re all being let down by inaccurate information

inaccurate information

inaccurate information but why should we care about polls and

but why should we care about polls and

but why should we care about polls and their failures while polling is a

their failures while polling is a

their failures while polling is a scientific tool used to help us stay

scientific tool used to help us stay

scientific tool used to help us stay connected with public opinion and when

connected with public opinion and when

connected with public opinion and when they failed to deliver as they have done

they failed to deliver as they have done

they failed to deliver as they have done in the past few years the consequences

in the past few years the consequences

in the past few years the consequences are disastrous and disastrous not

are disastrous and disastrous not

are disastrous and disastrous not because of which side wins the election

because of which side wins the election

because of which side wins the election or which side wins the argument

or which side wins the argument

or which side wins the argument disastrous because that uncertainty

disastrous because that uncertainty

disastrous because that uncertainty creates societal stress and instability

now everyone knows that polls are

now everyone knows that polls are failing to work in less than 24 hours

failing to work in less than 24 hours

failing to work in less than 24 hours after the UK’s last election day the

after the UK’s last election day the

after the UK’s last election day the founder of Yuga of Stephen Shakespeare

founder of Yuga of Stephen Shakespeare

founder of Yuga of Stephen Shakespeare tweeted a terrible night for us

tweeted a terrible night for us

tweeted a terrible night for us pollsters I apologize for poor

pollsters I apologize for poor

pollsters I apologize for poor performance we need to find out why but

performance we need to find out why but

performance we need to find out why but not much has been done to figure out why

not much has been done to figure out why

not much has been done to figure out why and so far the search has been in the

and so far the search has been in the

and so far the search has been in the wrong place

wrong place

wrong place and it’s all turned into a blaming

and it’s all turned into a blaming

and it’s all turned into a blaming situation the social media gets blamed

situation the social media gets blamed

situation the social media gets blamed for decreasing engagement for pollsters

for decreasing engagement for pollsters

for decreasing engagement for pollsters older generations get blamed for not

older generations get blamed for not

older generations get blamed for not adapting to new tech

adapting to new tech

adapting to new tech oh geez younger generations get blamed

oh geez younger generations get blamed

oh geez younger generations get blamed for being disengaged with societal

for being disengaged with societal

for being disengaged with societal issues shy voters get blamed undecided

issues shy voters get blamed undecided

issues shy voters get blamed undecided voters get blamed but what I realize in

voters get blamed but what I realize in

voters get blamed but what I realize in the middle of this blame game is that we

the middle of this blame game is that we

the middle of this blame game is that we forgot something more fundamental to the

forgot something more fundamental to the

forgot something more fundamental to the whole process something simple but with

whole process something simple but with

whole process something simple but with huge implications and something unique

huge implications and something unique

huge implications and something unique to our time that we’ve gradually evolved

to our time that we’ve gradually evolved

to our time that we’ve gradually evolved into the polls assume that our views are

into the polls assume that our views are

into the polls assume that our views are set in stone but here’s the secret our

set in stone but here’s the secret our

set in stone but here’s the secret our views are not set in stone our views can

views are not set in stone our views can

views are not set in stone our views can change and I’ve usually change not

change and I’ve usually change not

change and I’ve usually change not always abruptly what I’ve used may

always abruptly what I’ve used may

always abruptly what I’ve used may change as we know a little bit more now

change as we know a little bit more now

change as we know a little bit more now I want to share with you a classic

I want to share with you a classic

I want to share with you a classic ethics problem known as the trolley

ethics problem known as the trolley

ethics problem known as the trolley dilemma which I’m sure many of you have

dilemma which I’m sure many of you have

dilemma which I’m sure many of you have heard but I want to repurpose it here

heard but I want to repurpose it here

heard but I want to repurpose it here and for you to be aware of each decision

and for you to be aware of each decision

and for you to be aware of each decision you make as you know a little bit more

you make as you know a little bit more

you make as you know a little bit more now imagine you the driver of a trolley

now imagine you the driver of a trolley

now imagine you the driver of a trolley a tram hurtling down a track and you

a tram hurtling down a track and you

a tram hurtling down a track and you have no brakes now straight down the

have no brakes now straight down the

have no brakes now straight down the track you see standing five people now

track you see standing five people now

track you see standing five people now as you get closer you see it as a fork

as you get closer you see it as a fork

as you get closer you see it as a fork in the path and on the left-hand side is

in the path and on the left-hand side is

in the path and on the left-hand side is a track that leads to only one person so

a track that leads to only one person so

a track that leads to only one person so if you end up continuing straight you

if you end up continuing straight you

if you end up continuing straight you end up killing five but if you turn

end up killing five but if you turn

end up killing five but if you turn laughs you only kill one so what do you

laughs you only kill one so what do you

laughs you only kill one so what do you do and many of you will say you’ll turn

do and many of you will say you’ll turn

do and many of you will say you’ll turn left and maybe some of you will continue

left and maybe some of you will continue

left and maybe some of you will continue straight now what if as you got a little

straight now what if as you got a little

straight now what if as you got a little bit closer you saw that the one on the

bit closer you saw that the one on the

bit closer you saw that the one on the left is really just a child what would

left is really just a child what would

left is really just a child what would you do now maybe some of you might

you do now maybe some of you might

you do now maybe some of you might change your mind or what if I told you

change your mind or what if I told you

change your mind or what if I told you that one on the left that child is

that one on the left that child is

that one on the left that child is actually terminally ill what would you

actually terminally ill what would you

actually terminally ill what would you do now it’s complicated isn’t it now our

do now it’s complicated isn’t it now our

do now it’s complicated isn’t it now our views only make sense with the context

views only make sense with the context

views only make sense with the context around them and as the context changes

around them and as the context changes

around them and as the context changes our views may change with it

now I know this is a hypothetical

now I know this is a hypothetical situation an everyday life we’re not

situation an everyday life we’re not

situation an everyday life we’re not asked to give our views about ethical

asked to give our views about ethical

asked to give our views about ethical questions so let’s go with a real-life

questions so let’s go with a real-life

questions so let’s go with a real-life example your car rental business owner

example your car rental business owner

example your car rental business owner near an airport let’s say Heathrow and

near an airport let’s say Heathrow and

near an airport let’s say Heathrow and you were told that if a Heathrow

you were told that if a Heathrow

you were told that if a Heathrow expansion bill passed you would have to

expansion bill passed you would have to

expansion bill passed you would have to relocate your entire business obviously

relocate your entire business obviously

relocate your entire business obviously you’re not happy to hear about this but

you’re not happy to hear about this but

you’re not happy to hear about this but today when the council opened up the

today when the council opened up the

today when the council opened up the plans for public viewing you realize

plans for public viewing you realize

plans for public viewing you realize that not only do you not have to move

that not only do you not have to move

that not only do you not have to move your business but you’ll end up in a

your business but you’ll end up in a

your business but you’ll end up in a prime location when the construction is

prime location when the construction is

prime location when the construction is over our views can change as we know a

over our views can change as we know a

over our views can change as we know a bit more the same scenario is brexit he

bit more the same scenario is brexit he

bit more the same scenario is brexit he may voted to leave when you’re more sure

may voted to leave when you’re more sure

may voted to leave when you’re more sure about the world’s existing order but

about the world’s existing order but

about the world’s existing order but many now argue if the world is still in

many now argue if the world is still in

many now argue if the world is still in the same order as it was was president

the same order as it was was president

the same order as it was was president Trump questioning NATO and its role in

Scotland you may have voted to remain in

Scotland you may have voted to remain in the UK when the UK was still part of the

the UK when the UK was still part of the

the UK when the UK was still part of the European Union with the UK leaving the

European Union with the UK leaving the

European Union with the UK leaving the EU many now say there should be another

EU many now say there should be another

EU many now say there should be another referendum now some politicians say it’s

referendum now some politicians say it’s

referendum now some politicians say it’s your right to be able to change your

your right to be able to change your

your right to be able to change your mind and other politicians say it’s an

mind and other politicians say it’s an

mind and other politicians say it’s an insult to your intelligence if you ask

insult to your intelligence if you ask

insult to your intelligence if you ask to change your mind now whatever the

to change your mind now whatever the

to change your mind now whatever the case it’s up to the politicians to

case it’s up to the politicians to

case it’s up to the politicians to decide the solutions to their problems

decide the solutions to their problems

decide the solutions to their problems we’re here to talk about public opinion

we’re here to talk about public opinion

we’re here to talk about public opinion now of course whether it is right or an

now of course whether it is right or an

now of course whether it is right or an insult I say a different thing I say

insult I say a different thing I say

insult I say a different thing I say it’s natural to change our minds and in

it’s natural to change our minds and in

it’s natural to change our minds and in reality we do it all the time it’s in

reality we do it all the time it’s in

reality we do it all the time it’s in our nature to physically adapt to new

our nature to physically adapt to new

our nature to physically adapt to new environments and mentally adapt to new

environments and mentally adapt to new

environments and mentally adapt to new information and as Darwin said it’s not

information and as Darwin said it’s not

information and as Darwin said it’s not the strongest of the species that

the strongest of the species that

the strongest of the species that survives nor the most intelligent that

survives nor the most intelligent that

survives nor the most intelligent that survives is the one that’s most

survives is the one that’s most

survives is the one that’s most adaptable to change

so you might be thinking if we’re always

so you might be thinking if we’re always changing our minds how can we reliably

changing our minds how can we reliably

changing our minds how can we reliably measure public opinion how can we ever

measure public opinion how can we ever

measure public opinion how can we ever make any sense of it all and you’re

make any sense of it all and you’re

make any sense of it all and you’re right it’s a different situation now but

right it’s a different situation now but

right it’s a different situation now but public opinion is not the only

public opinion is not the only

public opinion is not the only phenomenon with a dynamic nature in 1885

phenomenon with a dynamic nature in 1885

phenomenon with a dynamic nature in 1885 king oscar ii of sweden and norway

king oscar ii of sweden and norway

king oscar ii of sweden and norway decided

decided

decided celebrate his sixtieth birthday by

celebrate his sixtieth birthday by

celebrate his sixtieth birthday by offering a prize to the following

offering a prize to the following

offering a prize to the following mathematical challenge can we establish

mathematical challenge can we establish

mathematical challenge can we establish that our solar system will continue to

that our solar system will continue to

that our solar system will continue to work like clockwork or at some point in

work like clockwork or at some point in

work like clockwork or at some point in the future will the earth just spiral

the future will the earth just spiral

the future will the earth just spiral off into space and disappear from our

off into space and disappear from our

off into space and disappear from our solar system how to simplify things on

solar system how to simplify things on

solar system how to simplify things on Reap on Kure a French mathematician

Reap on Kure a French mathematician

Reap on Kure a French mathematician began his work by considering a solar

began his work by considering a solar

began his work by considering a solar system with only two objects this system

system with only two objects this system

system with only two objects this system and the orbits were shown to be stable

but the trouble started when the third

but the trouble started when the third object was introduced now by working

object was introduced now by working

object was introduced now by working through this problem

through this problem

through this problem not only did punker a win the prize his

not only did punker a win the prize his

not only did punker a win the prize his three-body paper and subsequent papers

three-body paper and subsequent papers

three-body paper and subsequent papers laid the foundation for what we now know

laid the foundation for what we now know

laid the foundation for what we now know as chaos theory and chaos theory not

as chaos theory and chaos theory not

as chaos theory and chaos theory not meaning randomness but chaos theory

meaning randomness but chaos theory

meaning randomness but chaos theory meaning that a change a small change in

meaning that a change a small change in

meaning that a change a small change in the initial parameters of an experiment

the initial parameters of an experiment

the initial parameters of an experiment does not necessarily result in a small

does not necessarily result in a small

does not necessarily result in a small change at the end of the experiment in a

change at the end of the experiment in a

change at the end of the experiment in a dynamic system but like many

dynamic system but like many

dynamic system but like many mathematical theories it was shells for

mathematical theories it was shells for

mathematical theories it was shells for many years until in the 1960s

many years until in the 1960s

many years until in the 1960s LeBron’s and meteorologists at MIT

LeBron’s and meteorologists at MIT

LeBron’s and meteorologists at MIT accidentally observed chaos theory and

accidentally observed chaos theory and

accidentally observed chaos theory and one of his experiments he was running

one of his experiments he was running

one of his experiments he was running multiple simulations of a model to

multiple simulations of a model to

multiple simulations of a model to predict weather forecasts and when he

predict weather forecasts and when he

predict weather forecasts and when he changed one initial parameter ever so

changed one initial parameter ever so

changed one initial parameter ever so slightly that slight change create a

slightly that slight change create a

slightly that slight change create a completely unexpected result an outcome

completely unexpected result an outcome

completely unexpected result an outcome of his forecast now he later published a

of his forecast now he later published a

of his forecast now he later published a paper on his observation that we now

paper on his observation that we now

paper on his observation that we now commonly know as the butterfly effect

commonly know as the butterfly effect

commonly know as the butterfly effect does the flap of a butterfly’s wings in

does the flap of a butterfly’s wings in

does the flap of a butterfly’s wings in Brazil set off a tornado in Texas so

Brazil set off a tornado in Texas so

Brazil set off a tornado in Texas so let’s think about it if a stable

let’s think about it if a stable

let’s think about it if a stable two-body system became vulnerable to

two-body system became vulnerable to

two-body system became vulnerable to small changes as soon as that third body

small changes as soon as that third body

small changes as soon as that third body was introduced what makes us think a

was introduced what makes us think a

was introduced what makes us think a virtual space for the minds of millions

virtual space for the minds of millions

virtual space for the minds of millions are continuously interacting is not

are continuously interacting is not

are continuously interacting is not vulnerable to these small changes the

vulnerable to these small changes the

vulnerable to these small changes the seven billion of us was seven billion

seven billion of us was seven billion

seven billion of us was seven billion views views that may change as we know a

views views that may change as we know a

views views that may change as we know a little bit more or views that may change

little bit more or views that may change

little bit more or views that may change as we have a little bit doubt

as we have a little bit doubt

as we have a little bit doubt or views that may change as we have a

or views that may change as we have a

or views that may change as we have a little hope depending on our day and

little hope depending on our day and

little hope depending on our day and these small changes are the flaps of the

these small changes are the flaps of the

these small changes are the flaps of the butterfly’s wings a compact system of

butterfly’s wings a compact system of

butterfly’s wings a compact system of public opinion mathematically speaking

public opinion mathematically speaking

public opinion mathematically speaking where each view can affect millions of

where each view can affect millions of

where each view can affect millions of others in a split second these changes

others in a split second these changes

others in a split second these changes cannot be ignored so as you see the

cannot be ignored so as you see the

cannot be ignored so as you see the problem is not the pole itself it’s a

problem is not the pole itself it’s a

problem is not the pole itself it’s a condition in which we apply them because

condition in which we apply them because

condition in which we apply them because we’re dealing with a dynamic system the

we’re dealing with a dynamic system the

we’re dealing with a dynamic system the pole is only good for that one moment

pole is only good for that one moment

pole is only good for that one moment because the next moment something else

because the next moment something else

because the next moment something else is going on and by the time the results

is going on and by the time the results

is going on and by the time the results are published there are dated you want

are published there are dated you want

are published there are dated you want your data to be as close as possible to

your data to be as close as possible to

your data to be as close as possible to the present you wouldn’t look at last

the present you wouldn’t look at last

the present you wouldn’t look at last month’s weather to figure out how to

month’s weather to figure out how to

month’s weather to figure out how to morrow would be so what are the experts

morrow would be so what are the experts

morrow would be so what are the experts doing to catch up with this

doing to catch up with this

doing to catch up with this ever-changing entity well many experts

ever-changing entity well many experts

ever-changing entity well many experts now are taking polls more frequently but

now are taking polls more frequently but

now are taking polls more frequently but taking more polls doesn’t work millions

taking more polls doesn’t work millions

taking more polls doesn’t work millions of pounds are being spent on series of

of pounds are being spent on series of

of pounds are being spent on series of polls to measure public opinion this way

polls to measure public opinion this way

polls to measure public opinion this way but like disjointed wings unable to fly

but like disjointed wings unable to fly

but like disjointed wings unable to fly these studies produce unrelated

these studies produce unrelated

these studies produce unrelated snapshots even when collecting data on

snapshots even when collecting data on

snapshots even when collecting data on the same subjects at the same time so

the same subjects at the same time so

the same subjects at the same time so what are the tools that we have them

what are the tools that we have them

what are the tools that we have them millions now prefer using social media

millions now prefer using social media

millions now prefer using social media the great bottom-up platform for

the great bottom-up platform for

the great bottom-up platform for exchanging views without waiting for

exchanging views without waiting for

exchanging views without waiting for anyone’s permission but in social media

anyone’s permission but in social media

anyone’s permission but in social media you can end up in ongoing discussions

you can end up in ongoing discussions

you can end up in ongoing discussions and analyst debates without ever knowing

and analyst debates without ever knowing

and analyst debates without ever knowing the numbers on either side Donald

the numbers on either side Donald

the numbers on either side Donald Trump’s executive order on immigration

Trump’s executive order on immigration

Trump’s executive order on immigration is now one of the most discussed topics

is now one of the most discussed topics

is now one of the most discussed topics in social media he’s tweeting his

in social media he’s tweeting his

in social media he’s tweeting his followers are cheering and his opponents

followers are cheering and his opponents

followers are cheering and his opponents are arguing but when it comes down to it

are arguing but when it comes down to it

are arguing but when it comes down to it to show your numbers on either side you

to show your numbers on either side you

to show your numbers on either side you still have to pour on the streets and

still have to pour on the streets and

still have to pour on the streets and millions still have to sign petitions so

millions still have to sign petitions so

millions still have to sign petitions so how do we know what people think before

how do we know what people think before

how do we know what people think before we reach these breaking points our

we reach these breaking points our

we reach these breaking points our democratic society doesn’t have a tool

democratic society doesn’t have a tool

democratic society doesn’t have a tool for public opinion as a reference point

for public opinion as a reference point

for public opinion as a reference point public opinion becomes the interests of

public opinion becomes the interests of

public opinion becomes the interests of this or that party every

this or that party every

this or that party every four or five years but the reality is we

four or five years but the reality is we

four or five years but the reality is we don’t stop having views when polls –

don’t stop having views when polls –

don’t stop having views when polls – stop asking questions four or five years

stop asking questions four or five years

stop asking questions four or five years is too long to wait for pulses to ask us

is too long to wait for pulses to ask us

is too long to wait for pulses to ask us again it’s only been six weeks after the

again it’s only been six weeks after the

again it’s only been six weeks after the inauguration of a president and a

inauguration of a president and a

inauguration of a president and a democratic election in America and

democratic election in America and

democratic election in America and already thousands are on the streets and

already thousands are on the streets and

already thousands are on the streets and millions are petitioning four or five

millions are petitioning four or five

millions are petitioning four or five years is too long to wait to be asked

years is too long to wait to be asked

years is too long to wait to be asked again we need a new tool built from a

again we need a new tool built from a

again we need a new tool built from a new vision that same vision that

new vision that same vision that

new vision that same vision that revolutionized top-down elite media with

revolutionized top-down elite media with

revolutionized top-down elite media with bottom-up platforms like YouTube that

bottom-up platforms like YouTube that

bottom-up platforms like YouTube that same vision that revolutionized so many

same vision that revolutionized so many

same vision that revolutionized so many of our industries by sharing our cars

of our industries by sharing our cars

of our industries by sharing our cars and uber or sharing our homes on Airbnb

and uber or sharing our homes on Airbnb

and uber or sharing our homes on Airbnb that same vision for creating Wikipedia

that same vision for creating Wikipedia

that same vision for creating Wikipedia by putting together the things that we

by putting together the things that we

by putting together the things that we all know and this vision is not just my

all know and this vision is not just my

all know and this vision is not just my vision it’s our vision but from our new

vision it’s our vision but from our new

vision it’s our vision but from our new values those values where we don’t

values those values where we don’t

values those values where we don’t always have to wait for experts to fix

always have to wait for experts to fix

always have to wait for experts to fix things and those values where we can

things and those values where we can

things and those values where we can make better things by simply

make better things by simply

make better things by simply collaborating and we do this because

collaborating and we do this because

collaborating and we do this because this is who we are and we’re doing it

this is who we are and we’re doing it

this is who we are and we’re doing it again we’re creating a platform for live

again we’re creating a platform for live

again we’re creating a platform for live public views for everyone not just

public views for everyone not just

public views for everyone not just special interest groups where these

special interest groups where these

special interest groups where these butterflies’ can flap their wings where

butterflies’ can flap their wings where

butterflies’ can flap their wings where you can say your views as you go where

you can say your views as you go where

you can say your views as you go where you can change them as you wish and so

you can change them as you wish and so

you can change them as you wish and so we stand at a crossroads now and we have

we stand at a crossroads now and we have

we stand at a crossroads now and we have a choice we can continue to ignore the

a choice we can continue to ignore the

a choice we can continue to ignore the problem sit around in total darkness and

problem sit around in total darkness and

problem sit around in total darkness and wave the pulses to show up once in a

wave the pulses to show up once in a

wave the pulses to show up once in a while and take snapshots of us with

while and take snapshots of us with

while and take snapshots of us with their cameras to tell us who we are and

their cameras to tell us who we are and

their cameras to tell us who we are and what we want or we can finally take that

what we want or we can finally take that

what we want or we can finally take that camera turn it around and take the

camera turn it around and take the

camera turn it around and take the biggest selfie ever thank you

biggest selfie ever thank you

biggest selfie ever thank you you

”

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