Press "Enter" to skip to content

I am a futurist | Adam Cook | TEDxPlymouthUniversity


I would like to talk to you about the

I would like to talk to you about the future a future I feel we could have

future a future I feel we could have

future a future I feel we could have with a lot of help you see at the start

with a lot of help you see at the start

with a lot of help you see at the start of my career I like most people and if

of my career I like most people and if

of my career I like most people and if I’m honest probably all of us in this

I’m honest probably all of us in this

I’m honest probably all of us in this room I had no idea where to start

room I had no idea where to start

room I had no idea where to start and that really frustrated me because I

and that really frustrated me because I

and that really frustrated me because I thought after graduating from this

thought after graduating from this

thought after graduating from this university I would just go into my job

university I would just go into my job

university I would just go into my job and I’d be fine and it would be great

and I’d be fine and it would be great

and I’d be fine and it would be great and didn’t happen so about a year went

and didn’t happen so about a year went

and didn’t happen so about a year went by and I kept thinking what’s going on

by and I kept thinking what’s going on

by and I kept thinking what’s going on here so after that frustration I thought

here so after that frustration I thought

here so after that frustration I thought let’s stop this let’s think about things

let’s stop this let’s think about things

let’s stop this let’s think about things slightly differently and I chose to

slightly differently and I chose to

slightly differently and I chose to think about things from a point of view

think about things from a point of view

think about things from a point of view of instead of what do I want to do let’s

of instead of what do I want to do let’s

of instead of what do I want to do let’s think about things from a different

think about things from a different

think about things from a different point of view why do I want to do

point of view why do I want to do

point of view why do I want to do whatever it is I’ll end up doing and

whatever it is I’ll end up doing and

whatever it is I’ll end up doing and importantly for me who do I want to be

importantly for me who do I want to be

importantly for me who do I want to be I’m very aware that a picture of Ironman

I’m very aware that a picture of Ironman

I’m very aware that a picture of Ironman has just appeared on the screen I of

has just appeared on the screen I of

has just appeared on the screen I of course want to be Ironman he’s the

course want to be Ironman he’s the

course want to be Ironman he’s the coolest superhero but I’m 5 foot 5 and I

coolest superhero but I’m 5 foot 5 and I

coolest superhero but I’m 5 foot 5 and I looked like this not Robert Downey jr.

looked like this not Robert Downey jr.

looked like this not Robert Downey jr. thank you for laughing I appreciate that

thank you for laughing I appreciate that

thank you for laughing I appreciate that but what you have there in Ironman is

but what you have there in Ironman is

but what you have there in Ironman is someone with a purpose and that’s what I

someone with a purpose and that’s what I

someone with a purpose and that’s what I really wanted to be so instead of

really wanted to be so instead of

really wanted to be so instead of thinking about what is this that I want

thinking about what is this that I want

thinking about what is this that I want to do I thought let’s not worry about

to do I thought let’s not worry about

to do I thought let’s not worry about that let’s concentrate on why I’m doing

that let’s concentrate on why I’m doing

that let’s concentrate on why I’m doing it and who I want to be and I was an

it and who I want to be and I was an

it and who I want to be and I was an emerging environmental scientist at the

emerging environmental scientist at the

emerging environmental scientist at the time so I was obviously into

time so I was obviously into

time so I was obviously into environmentalism and conservation and

environmentalism and conservation and

environmentalism and conservation and animals as a giant hippie inside and I

animals as a giant hippie inside and I

animals as a giant hippie inside and I wanted to go around the world saving all

wanted to go around the world saving all

wanted to go around the world saving all the animals that’s the job I wanted

the animals that’s the job I wanted

the animals that’s the job I wanted I remember saying just before I

I remember saying just before I

I remember saying just before I graduated to a friend and they asked me

graduated to a friend and they asked me

graduated to a friend and they asked me what do you want to do next and I said

what do you want to do next and I said

what do you want to do next and I said so if there’s an oil spill and

so if there’s an oil spill and

so if there’s an oil spill and everything gets oily because I was that

everything gets oily because I was that

everything gets oily because I was that good a student at the time oily I would

good a student at the time oily I would

good a student at the time oily I would I want to fly there and save it that’s

I want to fly there and save it that’s

I want to fly there and save it that’s the job I wanted that is not really a

the job I wanted that is not really a

the job I wanted that is not really a real job but that’s what I wanted to do

real job but that’s what I wanted to do

real job but that’s what I wanted to do so I thought ok let’s just open my mind

so I thought ok let’s just open my mind

so I thought ok let’s just open my mind and just talk to people under these

and just talk to people under these

and just talk to people under these ethics

ethics

ethics I have says environmentalism

I have says environmentalism

I have says environmentalism sustainability just ethics doing good

sustainability just ethics doing good

sustainability just ethics doing good and that is the best thing I have ever

and that is the best thing I have ever

and that is the best thing I have ever ever done because since then over those

ever done because since then over those

ever done because since then over those years so much good has happened now we

years so much good has happened now we

years so much good has happened now we do have conservation projects all around

do have conservation projects all around

do have conservation projects all around the world and four different continents

the world and four different continents

the world and four different continents ethical products a sustainable coffee

ethical products a sustainable coffee

ethical products a sustainable coffee range and the future is looking really

range and the future is looking really

range and the future is looking really big and bright we’ve got documentaries

big and bright we’ve got documentaries

big and bright we’ve got documentaries coming in urban sustainable farms loads

coming in urban sustainable farms loads

coming in urban sustainable farms loads of great stuff just by talking to people

of great stuff just by talking to people

of great stuff just by talking to people instead of having that idea of I’m doing

instead of having that idea of I’m doing

instead of having that idea of I’m doing this it doesn’t matter what you do if

this it doesn’t matter what you do if

this it doesn’t matter what you do if you have those core ethics that all

you have those core ethics that all

you have those core ethics that all culminated to me at the start of this

culminated to me at the start of this

culminated to me at the start of this year thanks to a nomination by this

year thanks to a nomination by this

year thanks to a nomination by this University actually and eventually the

University actually and eventually the

University actually and eventually the u.s. embassy

u.s. embassy

u.s. embassy I got nominated to go to America for

I got nominated to go to America for

I got nominated to go to America for three weeks I ended up going for four at

three weeks I ended up going for four at

three weeks I ended up going for four at the start this year on a trip and I did

the start this year on a trip and I did

the start this year on a trip and I did I had to fight my biggest fear on day

I had to fight my biggest fear on day

I had to fight my biggest fear on day one which was no fun at all and that is

one which was no fun at all and that is

one which was no fun at all and that is flying I don’t know how you all deal

flying I don’t know how you all deal

flying I don’t know how you all deal with flying but I do not do well at all

with flying but I do not do well at all

with flying but I do not do well at all but I did it I did it with the help of

but I did it I did it with the help of

but I did it I did it with the help of two beautiful wonderful just really

two beautiful wonderful just really

two beautiful wonderful just really really amazing bottles of wine next

really amazing bottles of wine next

really amazing bottles of wine next thing I know I’m in Washington DC with a

thing I know I’m in Washington DC with a

thing I know I’m in Washington DC with a hangover and that’s it I’m in America

hangover and that’s it I’m in America

hangover and that’s it I’m in America and I’m meeting these wonderful people

and I’m meeting these wonderful people

and I’m meeting these wonderful people people from all over the world and were

people from all over the world and were

people from all over the world and were the same ethics and beliefs as me

the same ethics and beliefs as me

the same ethics and beliefs as me environmentalism sustainability Urban

environmentalism sustainability Urban

environmentalism sustainability Urban Development things like that and we

Development things like that and we

Development things like that and we traveled across America for three weeks

traveled across America for three weeks

traveled across America for three weeks with the US State Department and a

with the US State Department and a

with the US State Department and a wonderful company called Meridian and

wonderful company called Meridian and

wonderful company called Meridian and the whole point of the tour was to let

the whole point of the tour was to let

the whole point of the tour was to let us meet other people who thought like us

us meet other people who thought like us

us meet other people who thought like us that is such a great opportunity to be

that is such a great opportunity to be

that is such a great opportunity to be in amongst people like you meeting other

in amongst people like you meeting other

in amongst people like you meeting other people like you it is the most inspiring

people like you it is the most inspiring

people like you it is the most inspiring time because the discussions that come

time because the discussions that come

time because the discussions that come out of it

out of it

out of it are just amazing especially when you

are just amazing especially when you

are just amazing especially when you have the same ideas about life but the

have the same ideas about life but the

have the same ideas about life but the trip was more than that to me personally

trip was more than that to me personally

trip was more than that to me personally because I went at quite a turbulent time

because I went at quite a turbulent time

because I went at quite a turbulent time for America I arrived in Washington DC

for America I arrived in Washington DC

for America I arrived in Washington DC with that giant hangar

with that giant hangar

with that giant hangar just a few hours after the exchange of

just a few hours after the exchange of

just a few hours after the exchange of power in the White House so which I’m

power in the White House so which I’m

power in the White House so which I’m sure you’ve all heard of in one way or

sure you’ve all heard of in one way or

sure you’ve all heard of in one way or another so America was not quite America

another so America was not quite America

another so America was not quite America it was quite different and I got a

it was quite different and I got a

it was quite different and I got a front-row seat to all of that so I spent

front-row seat to all of that so I spent

front-row seat to all of that so I spent three weeks traveling America meeting

three weeks traveling America meeting

three weeks traveling America meeting people who in to be honest were really

people who in to be honest were really

people who in to be honest were really inspiring I know lots of I could be very

inspiring I know lots of I could be very

inspiring I know lots of I could be very bad things are happening at the moment

bad things are happening at the moment

bad things are happening at the moment in the world when it comes to this

in the world when it comes to this

in the world when it comes to this situation but what I saw for three weeks

situation but what I saw for three weeks

situation but what I saw for three weeks were literally tens of thousands of

were literally tens of thousands of

were literally tens of thousands of futurists I saw people who genuinely

futurists I saw people who genuinely

futurists I saw people who genuinely cared about their future and were trying

cared about their future and were trying

cared about their future and were trying to do something about it whether it was

to do something about it whether it was

to do something about it whether it was just talking to be bullish as I say I

just talking to be bullish as I say I

just talking to be bullish as I say I feel is the most important thing there

feel is the most important thing there

feel is the most important thing there is or they were doing something about it

is or they were doing something about it

is or they were doing something about it and that was the best thing I could have

and that was the best thing I could have

and that was the best thing I could have ever seen because I’d a front-row seat

ever seen because I’d a front-row seat

ever seen because I’d a front-row seat from Washington DC to New York all the

from Washington DC to New York all the

from Washington DC to New York all the way to California and I saw thousands

way to California and I saw thousands

way to California and I saw thousands upon thousands of people who cared about

upon thousands of people who cared about

upon thousands of people who cared about their future and many of which were

their future and many of which were

their future and many of which were putting their personal touch about in it

putting their personal touch about in it

putting their personal touch about in it like this guy here so I came back quite

like this guy here so I came back quite

like this guy here so I came back quite recently as a few weeks ago with the

recently as a few weeks ago with the

recently as a few weeks ago with the help of more wine and I’ve decided to

help of more wine and I’ve decided to

help of more wine and I’ve decided to make my biggest project even bigger

make my biggest project even bigger

make my biggest project even bigger you see I’m designing a city a whole

you see I’m designing a city a whole

you see I’m designing a city a whole city

city

city everything from the recreation space the

everything from the recreation space the

everything from the recreation space the waste waste is not fun but it’s

waste waste is not fun but it’s

waste waste is not fun but it’s important the architecture the office

important the architecture the office

important the architecture the office space absolutely everything with a group

space absolutely everything with a group

space absolutely everything with a group of well a very large group who are

of well a very large group who are

of well a very large group who are growing every day of architects

growing every day of architects

growing every day of architects designers environmentalist s– artists

designers environmentalist s– artists

designers environmentalist s– artists just the the group is growing every

just the the group is growing every

just the the group is growing every single day and its really great to see

single day and its really great to see

single day and its really great to see so why would I design a city why would I

so why would I design a city why would I

so why would I design a city why would I do something which is arguably going to

do something which is arguably going to

do something which is arguably going to fail

fail

fail chances are you this city will not be

chances are you this city will not be

chances are you this city will not be built what I noticed a few years ago was

built what I noticed a few years ago was

built what I noticed a few years ago was if you talk about a concept you talk

if you talk about a concept you talk

if you talk about a concept you talk openly issues I always had with trying

openly issues I always had with trying

openly issues I always had with trying to get people to be honest was they

to get people to be honest was they

to get people to be honest was they would put their framework on it so if I

would put their framework on it so if I

would put their framework on it so if I was talking about a building which was

was talking about a building which was

was talking about a building which was right next to me and I said well what

right next to me and I said well what

right next to me and I said well what we changed the slope it here the person

we changed the slope it here the person

we changed the slope it here the person I was talking to would often go oh well

I was talking to would often go oh well

I was talking to would often go oh well you know this fits already here or

you know this fits already here or

you know this fits already here or that’s gonna cost money which is fine

that’s gonna cost money which is fine

that’s gonna cost money which is fine that’s what we do but that’s not what I

that’s what we do but that’s not what I

that’s what we do but that’s not what I was thinking of because I have the goal

was thinking of because I have the goal

was thinking of because I have the goal of changing things for the better I

of changing things for the better I

of changing things for the better I don’t necessarily mind how much it’s

don’t necessarily mind how much it’s

don’t necessarily mind how much it’s going to cost so if I’m putting a

going to cost so if I’m putting a

going to cost so if I’m putting a concept there what I found is the people

concept there what I found is the people

concept there what I found is the people I’m talking to get really excited they

I’m talking to get really excited they

I’m talking to get really excited they get really happy to talk about what they

get really happy to talk about what they

get really happy to talk about what they think should be there and the

think should be there and the

think should be there and the discussions are amazing and therefore we

discussions are amazing and therefore we

discussions are amazing and therefore we make change so lots of discussions come

make change so lots of discussions come

make change so lots of discussions come into place that I never thought would

into place that I never thought would

into place that I never thought would happen a good example is if you live in

happen a good example is if you live in

happen a good example is if you live in a city chances are your air is not what

a city chances are your air is not what

a city chances are your air is not what it should be which isn’t a good thing

it should be which isn’t a good thing

it should be which isn’t a good thing but it’s something we need to talk about

but it’s something we need to talk about

but it’s something we need to talk about and often people don’t

and often people don’t

and often people don’t how dare your air not be good for you

how dare your air not be good for you

how dare your air not be good for you how dare your water be dirty how dare

how dare your water be dirty how dare

how dare your water be dirty how dare you be sold products that aren’t good

you be sold products that aren’t good

you be sold products that aren’t good for you and arguably shorten your life

for you and arguably shorten your life

for you and arguably shorten your life that is not what life should be but it

that is not what life should be but it

that is not what life should be but it gets even deeper than that when you get

gets even deeper than that when you get

gets even deeper than that when you get people talking in such an honest way the

people talking in such an honest way the

people talking in such an honest way the 40-hour workweek for example is

40-hour workweek for example is

40-hour workweek for example is something I’m very interested in

something I’m very interested in

something I’m very interested in research so is it’s not good for you but

research so is it’s not good for you but

research so is it’s not good for you but in the UK most of us do Monday to Friday

in the UK most of us do Monday to Friday

in the UK most of us do Monday to Friday 9:00 to 5:00

9:00 to 5:00

9:00 to 5:00 but is it really just 40 hours when you

but is it really just 40 hours when you

but is it really just 40 hours when you look at it properly let’s face it the

look at it properly let’s face it the

look at it properly let’s face it the average commuter time I think is about

average commuter time I think is about

average commuter time I think is about half an hour now which that’s an extra

half an hour now which that’s an extra

half an hour now which that’s an extra hour a day so that’s 45 hours a week but

hour a day so that’s 45 hours a week but

hour a day so that’s 45 hours a week but then on a Sunday you might get asked to

then on a Sunday you might get asked to

then on a Sunday you might get asked to do something that you really want to do

do something that you really want to do

do something that you really want to do but you’ve got to prepare for Monday

but you’ve got to prepare for Monday

but you’ve got to prepare for Monday whether doing it or just thinking about

whether doing it or just thinking about

whether doing it or just thinking about it it actually is about a 60 to 70 hour

it it actually is about a 60 to 70 hour

it it actually is about a 60 to 70 hour work week and that is not good you

work week and that is not good you

work week and that is not good you should be able to do more than that so

should be able to do more than that so

should be able to do more than that so designing the city has enabled us to

designing the city has enabled us to

designing the city has enabled us to open openly discuss and that is great so

open openly discuss and that is great so

open openly discuss and that is great so even if all that happens is one day in

even if all that happens is one day in

even if all that happens is one day in 2050 I’m sat outside a restaurant on a

2050 I’m sat outside a restaurant on a

2050 I’m sat outside a restaurant on a beautiful spring day with my intelligent

beautiful spring day with my intelligent

beautiful spring day with my intelligent caring gorgeous wife

caring gorgeous wife

caring gorgeous wife because I’m still holding on to hope

because I’m still holding on to hope

because I’m still holding on to hope that I will have a wife thank you and I

that I will have a wife thank you and I

that I will have a wife thank you and I see something in that city that is

see something in that city that is

see something in that city that is slightly different because of the way my

slightly different because of the way my

slightly different because of the way my group has managed to sway that city and

group has managed to sway that city and

group has managed to sway that city and that’s it

that’s it

that’s it I’ve won but I don’t think that’s all

I’ve won but I don’t think that’s all

I’ve won but I don’t think that’s all that’s going to happen I think if enough

that’s going to happen I think if enough

that’s going to happen I think if enough of us have those frameworks and those

of us have those frameworks and those

of us have those frameworks and those ethics and instead of thinking about

ethics and instead of thinking about

ethics and instead of thinking about what you’re doing you think more about

what you’re doing you think more about

what you’re doing you think more about why you’re doing it or who you are in my

why you’re doing it or who you are in my

why you’re doing it or who you are in my case

case

case Iron Man Robert Downey jr. then I think

Iron Man Robert Downey jr. then I think

Iron Man Robert Downey jr. then I think that entire city will change for the

that entire city will change for the

that entire city will change for the better too

better too

better too you see the biggest lie in the entire

you see the biggest lie in the entire

you see the biggest lie in the entire world I believe is that our opinion

world I believe is that our opinion

world I believe is that our opinion doesn’t make a difference and I think in

doesn’t make a difference and I think in

doesn’t make a difference and I think in the future everything we plan everything

the future everything we plan everything

the future everything we plan everything we do everything we should we think of

we do everything we should we think of

we do everything we should we think of it should be designed to do no harm to

it should be designed to do no harm to

it should be designed to do no harm to this planet but should also do something

this planet but should also do something

this planet but should also do something good for us as humans why would you

good for us as humans why would you

good for us as humans why would you design something otherwise so that’s why

design something otherwise so that’s why

design something otherwise so that’s why I’m a futurist and you can be too thank

I’m a futurist and you can be too thank

I’m a futurist and you can be too thank you

you

you [Applause]

[Applause]

[Applause] you

”

Be First to Comment

Leave a Reply

Your email address will not be published. Required fields are marked *