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Shark! Rebranding the “monster” | Steve Backshall | TEDxUniversityofGlasgow


so I’ve been making wildlife Natural

so I’ve been making wildlife Natural History programs for about 18 years now

History programs for about 18 years now

History programs for about 18 years now and the ones that have kind of done best

and the ones that have kind of done best

and the ones that have kind of done best around the world are the ones that focus

around the world are the ones that focus

around the world are the ones that focus on so-called deadly animals but the

on so-called deadly animals but the

on so-called deadly animals but the twist has always been for me that it’s

twist has always been for me that it’s

twist has always been for me that it’s always about animals being deadly in

always about animals being deadly in

always about animals being deadly in their own world to other animals so much

their own world to other animals so much

their own world to other animals so much so that we even put that at the front of

so that we even put that at the front of

so that we even put that at the front of every single program after all you know

every single program after all you know

every single program after all you know if you’re an aphid than a ladybird is

if you’re an aphid than a ladybird is

if you’re an aphid than a ladybird is the most dangerous animal in the entire

the most dangerous animal in the entire

the most dangerous animal in the entire world so it’s not about animals being

world so it’s not about animals being

world so it’s not about animals being dangerous to us as human beings and I

dangerous to us as human beings and I

dangerous to us as human beings and I kind of feel like over the years that

kind of feel like over the years that

kind of feel like over the years that I’ve gained a certain responsibility to

I’ve gained a certain responsibility to

I’ve gained a certain responsibility to show that image to show that the animals

show that image to show that the animals

show that image to show that the animals that we may be the most frightened of

that we may be the most frightened of

that we may be the most frightened of are actually very very rarely dangerous

are actually very very rarely dangerous

are actually very very rarely dangerous to us and my experience shows over and

to us and my experience shows over and

to us and my experience shows over and over again that the perceptions we have

over again that the perceptions we have

over again that the perceptions we have of so-called deadly animals are just

of so-called deadly animals are just

of so-called deadly animals are just massively skewed and that things like

massively skewed and that things like

massively skewed and that things like crocodiles and big cats and snakes and

crocodiles and big cats and snakes and

crocodiles and big cats and snakes and spiders and scorpions within almost

spiders and scorpions within almost

spiders and scorpions within almost every single situation try and avoid a

every single situation try and avoid a

every single situation try and avoid a confrontation with human beings if they

confrontation with human beings if they

confrontation with human beings if they possibly can and there is no group of

possibly can and there is no group of

possibly can and there is no group of animals that that is more true about

animals that that is more true about

animals that that is more true about than the Sharks so the Sharks to me are

than the Sharks so the Sharks to me are

than the Sharks so the Sharks to me are the dream group of animals to work with

the dream group of animals to work with

the dream group of animals to work with because you perfectly play off that’s

because you perfectly play off that’s

because you perfectly play off that’s kind of that line between perception of

kind of that line between perception of

kind of that line between perception of risk and actual danger the second I get

risk and actual danger the second I get

risk and actual danger the second I get in the water with something like this

in the water with something like this

in the water with something like this people kind of assume that I’m going to

people kind of assume that I’m going to

people kind of assume that I’m going to get eaten but I know that actually I’m

get eaten but I know that actually I’m

get eaten but I know that actually I’m really comparatively safe and actually

really comparatively safe and actually

really comparatively safe and actually in actual fact I would be much more at

in actual fact I would be much more at

in actual fact I would be much more at risk if I was diving alongside a big

risk if I was diving alongside a big

risk if I was diving alongside a big male hello territorial sea lion than I

male hello territorial sea lion than I

male hello territorial sea lion than I would be an offside a big shark and this

would be an offside a big shark and this

would be an offside a big shark and this is not just my feeling not just my

is not just my feeling not just my

is not just my feeling not just my experience the statistics also bear this

experience the statistics also bear this

experience the statistics also bear this out so these are a few sort of overview

out so these are a few sort of overview

out so these are a few sort of overview statistics of shark attacks around the

statistics of shark attacks around the

statistics of shark attacks around the world to this side you can see that

world to this side you can see that

world to this side you can see that shark attacks have been rising since

shark attacks have been rising since

shark attacks have been rising since 1950 but only really in line with what

1950 but only really in line with what

1950 but only really in line with what you’d expect with the fact that the

you’d expect with the fact that the

you’d expect with the fact that the world’s population has tripled since

world’s population has tripled since

world’s population has tripled since then and if you look to the other side

then and if you look to the other side

then and if you look to the other side you can see a list of shark attacks over

you can see a list of shark attacks over

you can see a list of shark attacks over the last decade and to me the thing that

the last decade and to me the thing that

the last decade and to me the thing that really stands out is how few they are

really stands out is how few they are

really stands out is how few they are and if you look at them 2007 one fatal

and if you look at them 2007 one fatal

and if you look at them 2007 one fatal sharp attack around the world last year

sharp attack around the world last year

sharp attack around the world last year which was supposed to be a bad year for

which was supposed to be a bad year for

which was supposed to be a bad year for shark attacks for people around the

shark attacks for people around the

shark attacks for people around the world killed by sharks and a planet of

world killed by sharks and a planet of

world killed by sharks and a planet of seven billion people it is pretty much

seven billion people it is pretty much

seven billion people it is pretty much insignificant certainly when you

insignificant certainly when you

insignificant certainly when you consider that the World Health

consider that the World Health

consider that the World Health Organization says that diseases that are

Organization says that diseases that are

Organization says that diseases that are spread by mosquitoes might kill as many

spread by mosquitoes might kill as many

spread by mosquitoes might kill as many as a million people around the world

as a million people around the world

as a million people around the world every single year you are actually more

every single year you are actually more

every single year you are actually more likely to die falling out of bed or

likely to die falling out of bed or

likely to die falling out of bed or being crushed by a falling vending

being crushed by a falling vending

being crushed by a falling vending machine you are hundreds possibly

machine you are hundreds possibly

machine you are hundreds possibly thousands of times more likely to be

thousands of times more likely to be

thousands of times more likely to be killed by being struck by lightning Jack

killed by being struck by lightning Jack

killed by being struck by lightning Jack Bauer of 24 has killed more people than

Bauer of 24 has killed more people than

Bauer of 24 has killed more people than sharks have since the beginning of

sharks have since the beginning of

sharks have since the beginning of recorded time and for the last two years

recorded time and for the last two years

recorded time and for the last two years there have been more people killed

there have been more people killed

there have been more people killed taking selfies than West sharks and if

taking selfies than West sharks and if

taking selfies than West sharks and if this isn’t evidence of evolution by

this isn’t evidence of evolution by

this isn’t evidence of evolution by natural selection

natural selection

natural selection I don’t know what is so why then if

I don’t know what is so why then if

I don’t know what is so why then if these animals do us so little damage are

these animals do us so little damage are

these animals do us so little damage are they so omnipresent in our conscious are

they so omnipresent in our conscious are

they so omnipresent in our conscious are we so terrified of sharks because you

we so terrified of sharks because you

we so terrified of sharks because you know most of them kind of look like this

know most of them kind of look like this

know most of them kind of look like this and there’s certainly no danger to us

and there’s certainly no danger to us

and there’s certainly no danger to us although they do have a rather devilish

although they do have a rather devilish

although they do have a rather devilish set of mustaches most sharks are of no

set of mustaches most sharks are of no

set of mustaches most sharks are of no danger to us but really I think the

danger to us but really I think the

danger to us but really I think the media is the thing that’s that’s most to

media is the thing that’s that’s most to

media is the thing that’s that’s most to blame here you know ever since Jaws

blame here you know ever since Jaws

blame here you know ever since Jaws we’ve been taught over and over again

we’ve been taught over and over again

we’ve been taught over and over again that sharks are malicious man-eating

that sharks are malicious man-eating

that sharks are malicious man-eating monsters that aren’t out to get us and

monsters that aren’t out to get us and

monsters that aren’t out to get us and you know hurricane or a typhoon that may

you know hurricane or a typhoon that may

you know hurricane or a typhoon that may kill tens of thousands of people make

kill tens of thousands of people make

kill tens of thousands of people make flit across our front pages in a day or

flit across our front pages in a day or

flit across our front pages in a day or so but a surfer who punches a shark in

so but a surfer who punches a shark in

so but a surfer who punches a shark in the face and South Africa will be Global

the face and South Africa will be Global

the face and South Africa will be Global News for weeks because it’s a powerful

News for weeks because it’s a powerful

News for weeks because it’s a powerful story and it connects with how we view

story and it connects with how we view

story and it connects with how we view the media most effectively you know

the media most effectively you know

the media most effectively you know reconnect with individual stories and we

reconnect with individual stories and we

reconnect with individual stories and we connect with grand dramas and things

connect with grand dramas and things

connect with grand dramas and things that appeal to our sensor I guess primal

that appeal to our sensor I guess primal

that appeal to our sensor I guess primal fear and I guess that’s a very good

fear and I guess that’s a very good

fear and I guess that’s a very good reason why whenever you read things

reason why whenever you read things

reason why whenever you read things about animals in the press you should

about animals in the press you should

about animals in the press you should take it with a pinch of salt because you

take it with a pinch of salt because you

take it with a pinch of salt because you know journalists they kind of realize

know journalists they kind of realize

know journalists they kind of realize that wild animals don’t soon so they can

that wild animals don’t soon so they can

that wild animals don’t soon so they can write pretty much whatever they want

write pretty much whatever they want

write pretty much whatever they want about animals and it’s going to be

about animals and it’s going to be

about animals and it’s going to be absolutely fine for them this though is

absolutely fine for them this though is

absolutely fine for them this though is far more the image that I have as sharks

far more the image that I have as sharks

far more the image that I have as sharks of an animal of incredible

of an animal of incredible

of an animal of incredible stirring and Majesty an animal the

stirring and Majesty an animal the

stirring and Majesty an animal the smallest of which the dwarf lanternshark

smallest of which the dwarf lanternshark

smallest of which the dwarf lanternshark could fit in my pocket the largest the

could fit in my pocket the largest the

could fit in my pocket the largest the biggest fish on earth the whale shark

biggest fish on earth the whale shark

biggest fish on earth the whale shark would pretty much span this room and is

would pretty much span this room and is

would pretty much span this room and is completely harmless a filter feeder as

completely harmless a filter feeder as

completely harmless a filter feeder as is this the epaulette shark I mean the

is this the epaulette shark I mean the

is this the epaulette shark I mean the majority of species of shark kind of

majority of species of shark kind of

majority of species of shark kind of look like this the only danger they’re

look like this the only danger they’re

look like this the only danger they’re really going to be to us is if you were

really going to be to us is if you were

really going to be to us is if you were to trip over one and epaulette sharks

to trip over one and epaulette sharks

to trip over one and epaulette sharks they have this remarkable remarkable

they have this remarkable remarkable

they have this remarkable remarkable resource fulness the ability to walk

resource fulness the ability to walk

resource fulness the ability to walk across dry land using their their pelvic

across dry land using their their pelvic

across dry land using their their pelvic and pectoral fins to move to two bodies

and pectoral fins to move to two bodies

and pectoral fins to move to two bodies of water when when it dries up around

of water when when it dries up around

of water when when it dries up around them or this the the tasseled wobbegong

them or this the the tasseled wobbegong

them or this the the tasseled wobbegong which kind of looks a little bit like a

which kind of looks a little bit like a

which kind of looks a little bit like a shark that’s been run over and has this

shark that’s been run over and has this

shark that’s been run over and has this incredible cryptic camouflage blends in

incredible cryptic camouflage blends in

incredible cryptic camouflage blends in so beautifully with its environment and

so beautifully with its environment and

so beautifully with its environment and one stage further one that looks like

one stage further one that looks like

one stage further one that looks like it’s been actually run over by a

it’s been actually run over by a

it’s been actually run over by a steamroller would be the manta ray which

steamroller would be the manta ray which

steamroller would be the manta ray which you know is a part of the elasmobranchs

you know is a part of the elasmobranchs

you know is a part of the elasmobranchs the same group of animals of the sharks

the same group of animals of the sharks

the same group of animals of the sharks that obviously is no danger to us as

that obviously is no danger to us as

that obviously is no danger to us as human beings sharks have been around the

human beings sharks have been around the

human beings sharks have been around the planet for a very very long time at

planet for a very very long time at

planet for a very very long time at least 400 million years so around about

least 400 million years so around about

least 400 million years so around about 380 million years ago death acanthus was

380 million years ago death acanthus was

380 million years ago death acanthus was in our seas and it’s a little bit like

in our seas and it’s a little bit like

in our seas and it’s a little bit like someone’s glued a hairbrush to its back

someone’s glued a hairbrush to its back

someone’s glued a hairbrush to its back but there is an intriguing possibility

but there is an intriguing possibility

but there is an intriguing possibility this could be like a modern Remora or

this could be like a modern Remora or

this could be like a modern Remora or Suckerfish way of attaching itself to

Suckerfish way of attaching itself to

Suckerfish way of attaching itself to larger animals so get a free ride and

larger animals so get a free ride and

larger animals so get a free ride and possibly a free feed and Wikipedia have

possibly a free feed and Wikipedia have

possibly a free feed and Wikipedia have very kindly shown us the scale here how

very kindly shown us the scale here how

very kindly shown us the scale here how large said the campus is alongside one

large said the campus is alongside one

large said the campus is alongside one of the Charlie’s Angels obviously this

of the Charlie’s Angels obviously this

of the Charlie’s Angels obviously this was not a huge shark but if he fast

was not a huge shark but if he fast

was not a huge shark but if he fast forward to about 280 million years ago

forward to about 280 million years ago

forward to about 280 million years ago then there were some giant sharks in our

then there were some giant sharks in our

then there were some giant sharks in our seas things like this helico prime which

seas things like this helico prime which

seas things like this helico prime which looks a little bit like it’s trying to

looks a little bit like it’s trying to

looks a little bit like it’s trying to gargle a buzz saw and that tooth whirl

gargle a buzz saw and that tooth whirl

gargle a buzz saw and that tooth whirl is very well represented in the fossil

is very well represented in the fossil

is very well represented in the fossil record they can get to be larger than a

record they can get to be larger than a

record they can get to be larger than a dustbin lid and lead us to believe that

dustbin lid and lead us to believe that

dustbin lid and lead us to believe that helicoprion could have gotten to be 6

helicoprion could have gotten to be 6

helicoprion could have gotten to be 6 meters maybe even 10 meters in length so

meters maybe even 10 meters in length so

meters maybe even 10 meters in length so fast forward now to about 95 million

fast forward now to about 95 million

fast forward now to about 95 million years ago many things get things like

years ago many things get things like

years ago many things get things like parity our kiss if you look at where the

parity our kiss if you look at where the

parity our kiss if you look at where the Year the fins and the tail are aligned

Year the fins and the tail are aligned

Year the fins and the tail are aligned on this shark it’s almost identical to a

on this shark it’s almost identical to a

on this shark it’s almost identical to a modern zebra or leopard shark there is a

modern zebra or leopard shark there is a

modern zebra or leopard shark there is a misconception I guess the animals that

misconception I guess the animals that

misconception I guess the animals that have been around for a long

have been around for a long

have been around for a long time in pretty much their present form

time in pretty much their present form

time in pretty much their present form our throwbacks there they’re updated and

our throwbacks there they’re updated and

our throwbacks there they’re updated and that’s just not true

that’s just not true

that’s just not true evolution why natural selection works by

evolution why natural selection works by

evolution why natural selection works by tiny random mutations being preserved

tiny random mutations being preserved

tiny random mutations being preserved over time in an organism because they

over time in an organism because they

over time in an organism because they confer some small advantage that

confer some small advantage that

confer some small advantage that organism it’s the process that works

organism it’s the process that works

organism it’s the process that works fastest when the organism is under

fastest when the organism is under

fastest when the organism is under challenge from its environment but when

challenge from its environment but when

challenge from its environment but when it fits perfectly into its niche that

it fits perfectly into its niche that

it fits perfectly into its niche that process slows down sharks have for want

process slows down sharks have for want

process slows down sharks have for want of a better word been perfect in design

of a better word been perfect in design

of a better word been perfect in design for tens of millions of years and yes I

for tens of millions of years and yes I

for tens of millions of years and yes I realize that by using the word design in

realize that by using the word design in

realize that by using the word design in this talk I am going straight to

this talk I am going straight to

this talk I am going straight to biologists hell so the Sharks one of the

biologists hell so the Sharks one of the

biologists hell so the Sharks one of the things that really shows you that these

things that really shows you that these

things that really shows you that these are incredibly highly evolved animals is

are incredibly highly evolved animals is

are incredibly highly evolved animals is their their senses what you’re looking

their their senses what you’re looking

their their senses what you’re looking at here are the nares or nostrils of a

at here are the nares or nostrils of a

at here are the nares or nostrils of a shark they’re capable of smelling and a

shark they’re capable of smelling and a

shark they’re capable of smelling and a difference that has been diluted as much

difference that has been diluted as much

difference that has been diluted as much as a million times that’s often

as a million times that’s often

as a million times that’s often described as being a single drop of

described as being a single drop of

described as being a single drop of water in an Olympic swimming pool sized

water in an Olympic swimming pool sized

water in an Olympic swimming pool sized area of water sorry a single drop of

area of water sorry a single drop of

area of water sorry a single drop of blood in an Olympic sized swing full

blood in an Olympic sized swing full

blood in an Olympic sized swing full sized area of water running down the

sized area of water running down the

sized area of water running down the length of the animal is the lateral line

length of the animal is the lateral line

length of the animal is the lateral line which is a thin channel filled with very

which is a thin channel filled with very

which is a thin channel filled with very fine hairs called cilia those are so

fine hairs called cilia those are so

fine hairs called cilia those are so susceptible to movements in the water

susceptible to movements in the water

susceptible to movements in the water around us that these sharks can perceive

around us that these sharks can perceive

around us that these sharks can perceive the movements of fish that are long gone

the movements of fish that are long gone

the movements of fish that are long gone simply by the wake that they leave

simply by the wake that they leave

simply by the wake that they leave behind but these are nothing alongside

behind but these are nothing alongside

behind but these are nothing alongside what kind of looked like a bunch of

what kind of looked like a bunch of

what kind of looked like a bunch of highly squeezable black heads in the

highly squeezable black heads in the

highly squeezable black heads in the snout of this shark these are called the

snout of this shark these are called the

snout of this shark these are called the ampulla or ampullae of Lorenzini which

ampulla or ampullae of Lorenzini which

ampulla or ampullae of Lorenzini which under sounds a little bit like treasure

under sounds a little bit like treasure

under sounds a little bit like treasure on a sunken italian galleon but they are

on a sunken italian galleon but they are

on a sunken italian galleon but they are highly susceptible to weak electrical

highly susceptible to weak electrical

highly susceptible to weak electrical fields and to electromagnetism it’s

fields and to electromagnetism it’s

fields and to electromagnetism it’s actually a pore that’s filled with jelly

actually a pore that’s filled with jelly

actually a pore that’s filled with jelly and at the base of matter is a bundle of

and at the base of matter is a bundle of

and at the base of matter is a bundle of nerve endings and they’re so sensitive

nerve endings and they’re so sensitive

nerve endings and they’re so sensitive they can pick up the weak electrical

they can pick up the weak electrical

they can pick up the weak electrical fields that are created by the beating

fields that are created by the beating

fields that are created by the beating heart of their prey even if it’s buried

heart of their prey even if it’s buried

heart of their prey even if it’s buried on the seabed they can also use them for

on the seabed they can also use them for

on the seabed they can also use them for for navigating using the world’s

for navigating using the world’s

for navigating using the world’s magnetic field and because they are so

magnetic field and because they are so

magnetic field and because they are so sensitive sharks are really intrigued by

sensitive sharks are really intrigued by

sensitive sharks are really intrigued by our cameras and our microphones

our cameras and our microphones

our cameras and our microphones underwater and over and again they’ll

underwater and over and again they’ll

underwater and over and again they’ll swim up and they’ll stick their snout

swim up and they’ll stick their snout

swim up and they’ll stick their snout right into the lens of your camera

right into the lens of your camera

right into the lens of your camera sometimes a little bit too close for

sometimes a little bit too close for

sometimes a little bit too close for comfort

comfort

comfort and it kind of scenes that the ampullae

and it kind of scenes that the ampullae

and it kind of scenes that the ampullae of Lorenzini are almost like a shark

of Lorenzini are almost like a shark

of Lorenzini are almost like a shark erogenous saying so this blue shark here

erogenous saying so this blue shark here

erogenous saying so this blue shark here which I’m hoping is gonna pop up in a

which I’m hoping is gonna pop up in a

which I’m hoping is gonna pop up in a second is this blue shark here is not

second is this blue shark here is not

second is this blue shark here is not actually trying to bite me it is in fact

actually trying to bite me it is in fact

actually trying to bite me it is in fact getting me to stroke it so over and over

getting me to stroke it so over and over

getting me to stroke it so over and over again this blue shark was swimming

again this blue shark was swimming

again this blue shark was swimming around in the water and putting its

around in the water and putting its

around in the water and putting its snout up into my hand almost going go on

snout up into my hand almost going go on

snout up into my hand almost going go on just just run and if you just rub on the

just just run and if you just rub on the

just just run and if you just rub on the snout for a little while you can see

snout for a little while you can see

snout for a little while you can see them kind of going oh so nice that’s

them kind of going oh so nice that’s

them kind of going oh so nice that’s just great and eventually they just go

just great and eventually they just go

just great and eventually they just go to sleep and this is is very well known

to sleep and this is is very well known

to sleep and this is is very well known in sharks it’s called tonic immobility

in sharks it’s called tonic immobility

in sharks it’s called tonic immobility and biologists have learned that simply

and biologists have learned that simply

and biologists have learned that simply by stroking the snout of a shark or by

by stroking the snout of a shark or by

by stroking the snout of a shark or by bending its pins or by flipping it over

bending its pins or by flipping it over

bending its pins or by flipping it over onto its back a shark will go completely

onto its back a shark will go completely

onto its back a shark will go completely catatonic it will lie in the state for

catatonic it will lie in the state for

catatonic it will lie in the state for as much as 15 minutes and it’s it’s a

as much as 15 minutes and it’s it’s a

as much as 15 minutes and it’s it’s a fantastic way for biologists to be able

fantastic way for biologists to be able

fantastic way for biologists to be able to study sharks to take samples to

to study sharks to take samples to

to study sharks to take samples to measure them to even even sample what’s

measure them to even even sample what’s

measure them to even even sample what’s in their stomachs without the animal

in their stomachs without the animal

in their stomachs without the animal exhibiting any stress whatsoever and

exhibiting any stress whatsoever and

exhibiting any stress whatsoever and that just gets up swims on and carries

that just gets up swims on and carries

that just gets up swims on and carries on with its day this is something that

on with its day this is something that

on with its day this is something that we did in the Bahamas with we may

we did in the Bahamas with we may

we did in the Bahamas with we may different kinds of sharks including

different kinds of sharks including

different kinds of sharks including lemon shark pups and they’re kind of

lemon shark pups and they’re kind of

lemon shark pups and they’re kind of cute I mean when you’re working with

cute I mean when you’re working with

cute I mean when you’re working with these animals it is the absolute

these animals it is the absolute

these animals it is the absolute antithesis of I think what people expect

antithesis of I think what people expect

antithesis of I think what people expect to see from sharks and I guess it’s

to see from sharks and I guess it’s

to see from sharks and I guess it’s probably quite easy to convince you that

probably quite easy to convince you that

probably quite easy to convince you that a lemon shark pup is harmless a little

a lemon shark pup is harmless a little

a lemon shark pup is harmless a little bit harder when you’re talking about a

bit harder when you’re talking about a

bit harder when you’re talking about a great white which is obviously the most

great white which is obviously the most

great white which is obviously the most iconic animal on the planet and this is

iconic animal on the planet and this is

iconic animal on the planet and this is an animal that’s bristling with teeth

an animal that’s bristling with teeth

an animal that’s bristling with teeth and has this era of Menace about it but

and has this era of Menace about it but

and has this era of Menace about it but believe it or not you can in ideal

believe it or not you can in ideal

believe it or not you can in ideal circumstances swim alongside a great

circumstances swim alongside a great

circumstances swim alongside a great white shark

white shark

white shark now clearly I’m not suggesting that they

now clearly I’m not suggesting that they

now clearly I’m not suggesting that they are harmless to us as human beings that

are harmless to us as human beings that

are harmless to us as human beings that would be ridiculous and there is no way

would be ridiculous and there is no way

would be ridiculous and there is no way that I would ever consider swimming

that I would ever consider swimming

that I would ever consider swimming alongside a Cape fur seal colony in in

alongside a Cape fur seal colony in in

alongside a Cape fur seal colony in in murky water at dawn or dusk off the

murky water at dawn or dusk off the

murky water at dawn or dusk off the coast of South Africa but here in

coast of South Africa but here in

coast of South Africa but here in Guadalupe off the coast of Mexico where

Guadalupe off the coast of Mexico where

Guadalupe off the coast of Mexico where the water is crystal clear and the

the water is crystal clear and the

the water is crystal clear and the Sharks can see you you can swim along

Sharks can see you you can swim along

Sharks can see you you can swim along to begin with what you do is you go down

to begin with what you do is you go down

to begin with what you do is you go down from the safety of a shark diving cage

from the safety of a shark diving cage

from the safety of a shark diving cage and you look out into the water and what

and you look out into the water and what

and you look out into the water and what you’re doing is you’re trying to assess

you’re doing is you’re trying to assess

you’re doing is you’re trying to assess the individual characteristics the

the individual characteristics the

the individual characteristics the personalities of individual sharks if it

personalities of individual sharks if it

personalities of individual sharks if it sounds a bit nuts to be trying to figure

sounds a bit nuts to be trying to figure

sounds a bit nuts to be trying to figure out what’s going on inside a fish’s head

out what’s going on inside a fish’s head

out what’s going on inside a fish’s head you can do it and to a certain extent

you can do it and to a certain extent

you can do it and to a certain extent they give away their intentions from how

they give away their intentions from how

they give away their intentions from how they hold themselves in the water so if

they hold themselves in the water so if

they hold themselves in the water so if you have a shark that has its pectoral

you have a shark that has its pectoral

you have a shark that has its pectoral fins drop down below it into this

fins drop down below it into this

fins drop down below it into this position its back arched its mouth open

position its back arched its mouth open

position its back arched its mouth open its gills billowing and its movements

its gills billowing and its movements

its gills billowing and its movements are kind of angular or erratic then that

are kind of angular or erratic then that

are kind of angular or erratic then that one is prime for predatory action and

one is prime for predatory action and

one is prime for predatory action and you stay inside the cage but if all of

you stay inside the cage but if all of

you stay inside the cage but if all of those things are reversed then we’re

those things are reversed then we’re

those things are reversed then we’re learning now after hundreds of hours

learning now after hundreds of hours

learning now after hundreds of hours underwater these animals you can swim

underwater these animals you can swim

underwater these animals you can swim out alongside men in clear water where

out alongside men in clear water where

out alongside men in clear water where there is no chance of the misidentifying

there is no chance of the misidentifying

there is no chance of the misidentifying of them thinking that you’re something

of them thinking that you’re something

of them thinking that you’re something else

else

else they’ll just swim around you they will

they’ll just swim around you they will

they’ll just swim around you they will completely ignore you they could not be

completely ignore you they could not be

completely ignore you they could not be less interested in you their senses are

less interested in you their senses are

less interested in you their senses are so well developed

so well developed

so well developed they know what’s food in the water they

they know what’s food in the water they

they know what’s food in the water they know it’s not you and they won’t

know it’s not you and they won’t

know it’s not you and they won’t actively avoid you and it’s not just

actively avoid you and it’s not just

actively avoid you and it’s not just great whites we’ve done this with we’ve

great whites we’ve done this with we’ve

great whites we’ve done this with we’ve done this with every single species of

done this with every single species of

done this with every single species of shark that is considered to be dangerous

shark that is considered to be dangerous

shark that is considered to be dangerous to human beings with with bull sharks

to human beings with with bull sharks

to human beings with with bull sharks tiger sharks great hammerheads Makos

tiger sharks great hammerheads Makos

tiger sharks great hammerheads Makos blues and we’ve also discovered the same

blues and we’ve also discovered the same

blues and we’ve also discovered the same thing with all of those species too

thing with all of those species too

thing with all of those species too however in the same one year that we

however in the same one year that we

however in the same one year that we human beings loose fewer than 10 people

human beings loose fewer than 10 people

human beings loose fewer than 10 people around the world two sharks we humans

around the world two sharks we humans

around the world two sharks we humans are taking as many as a hundred million

are taking as many as a hundred million

are taking as many as a hundred million sharks from the world’s oceans

sharks from the world’s oceans

sharks from the world’s oceans potentially 73 million of those will

potentially 73 million of those will

potentially 73 million of those will merely have their fins removed and then

merely have their fins removed and then

merely have their fins removed and then the body of the shark will be dropped

the body of the shark will be dropped

the body of the shark will be dropped back into the water and wasted and it

back into the water and wasted and it

back into the water and wasted and it has to be one of the most profligate

has to be one of the most profligate

has to be one of the most profligate most most wasteful forms of hunting and

most most wasteful forms of hunting and

most most wasteful forms of hunting and fishing on earth it’s kind of the

fishing on earth it’s kind of the

fishing on earth it’s kind of the equivalent of killing a cow purely to

equivalent of killing a cow purely to

equivalent of killing a cow purely to put its tail into a soup and that is

put its tail into a soup and that is

put its tail into a soup and that is what’s happening with sharks so the the

what’s happening with sharks so the the

what’s happening with sharks so the the fins are brought back to harbor they’re

fins are brought back to harbor they’re

fins are brought back to harbor they’re dried they’re sent around the world and

dried they’re sent around the world and

dried they’re sent around the world and they’re used primarily as an ingredient

they’re used primarily as an ingredient

they’re used primarily as an ingredient in a soup which is served at weddings

in a soup which is served at weddings

in a soup which is served at weddings and at festivals and this is its most

and at festivals and this is its most

and at festivals and this is its most common in places like Indonesia Taiwan

common in places like Indonesia Taiwan

common in places like Indonesia Taiwan the Philippines China and it is

the Philippines China and it is

the Philippines China and it is something which is causing a

something which is causing a

something which is causing a called critical overfishing of sharks it

called critical overfishing of sharks it

called critical overfishing of sharks it is entirely possible that we could lose

is entirely possible that we could lose

is entirely possible that we could lose sharks from our world’s oceans inside

sharks from our world’s oceans inside

sharks from our world’s oceans inside our lifetimes and that to me seems

our lifetimes and that to me seems

our lifetimes and that to me seems something that we really have to do

something that we really have to do

something that we really have to do something about because to completely

something about because to completely

something about because to completely lose an apex predator from an

lose an apex predator from an

lose an apex predator from an environment we have no idea what the

environment we have no idea what the

environment we have no idea what the knock-on effects will be but chances are

knock-on effects will be but chances are

knock-on effects will be but chances are it’s gonna be bad this here is the

it’s gonna be bad this here is the

it’s gonna be bad this here is the oceanic whitetip shark it’s a close

oceanic whitetip shark it’s a close

oceanic whitetip shark it’s a close cousin of the great white it was once

cousin of the great white it was once

cousin of the great white it was once called the lesser white shark and this

called the lesser white shark and this

called the lesser white shark and this animal would once have been the most

animal would once have been the most

animal would once have been the most widespread and the most numerous large

widespread and the most numerous large

widespread and the most numerous large predator on the planet but in recent

predator on the planet but in recent

predator on the planet but in recent years as much as 98% of its numbers have

years as much as 98% of its numbers have

years as much as 98% of its numbers have completely disappeared this is a shark

completely disappeared this is a shark

completely disappeared this is a shark that we could easily lose within the

that we could easily lose within the

that we could easily lose within the next decades so what are going to do

next decades so what are going to do

next decades so what are going to do about it well there’s lots of potential

about it well there’s lots of potential

about it well there’s lots of potential ways we can address it first and

ways we can address it first and

ways we can address it first and foremost I think getting involved with

foremost I think getting involved with

foremost I think getting involved with some of the NGOs and the charities that

some of the NGOs and the charities that

some of the NGOs and the charities that are that are seeking to bring in

are that are seeking to bring in

are that are seeking to bring in legislation say for example the shark

legislation say for example the shark

legislation say for example the shark trust have a wonderful campaign called

trust have a wonderful campaign called

trust have a wonderful campaign called no limits no future which is is trying

no limits no future which is is trying

no limits no future which is is trying to impose quotas on how many sharks that

to impose quotas on how many sharks that

to impose quotas on how many sharks that are caught I mean after all you know

are caught I mean after all you know

are caught I mean after all you know there are limits on how much cod or

there are limits on how much cod or

there are limits on how much cod or halibut or or or tuna we catch there

halibut or or or tuna we catch there

halibut or or or tuna we catch there should be limits on how many sharks we

should be limits on how many sharks we

should be limits on how many sharks we take in the world’s oceans as well and

take in the world’s oceans as well and

take in the world’s oceans as well and they’re trying to bring in legislation

they’re trying to bring in legislation

they’re trying to bring in legislation so that people fishermen can only bring

so that people fishermen can only bring

so that people fishermen can only bring in sharks to Harbor if their fins are

in sharks to Harbor if their fins are

in sharks to Harbor if their fins are still attached to the bodies it makes a

still attached to the bodies it makes a

still attached to the bodies it makes a massive massive difference of economics

massive massive difference of economics

massive massive difference of economics and to whether fishermen actually

and to whether fishermen actually

and to whether fishermen actually actively target sharks if they’re

actively target sharks if they’re

actively target sharks if they’re allowed to bring just back the fins or

allowed to bring just back the fins or

allowed to bring just back the fins or if they have to bring back the entire

if they have to bring back the entire

if they have to bring back the entire animal we can engage with charities like

animal we can engage with charities like

animal we can engage with charities like bite back who are doing their best to

bite back who are doing their best to

bite back who are doing their best to try and have shark fin soup banned and

try and have shark fin soup banned and

try and have shark fin soup banned and hearing this country that’s something we

hearing this country that’s something we

hearing this country that’s something we I think definitely can achieve I mean

I think definitely can achieve I mean

I think definitely can achieve I mean there are there are probably only 30

there are there are probably only 30

there are there are probably only 30 restaurants left now in the UK and I’m

restaurants left now in the UK and I’m

restaurants left now in the UK and I’m pretty sure that we can do a job of

pretty sure that we can do a job of

pretty sure that we can do a job of trying to get the the shark fin soup

trying to get the the shark fin soup

trying to get the the shark fin soup banned and also import allowances so you

banned and also import allowances so you

banned and also import allowances so you can bring a liter of tequila into the UK

can bring a liter of tequila into the UK

can bring a liter of tequila into the UK 20 kilos of shark fin that just doesn’t

20 kilos of shark fin that just doesn’t

20 kilos of shark fin that just doesn’t make any sense is something we

make any sense is something we

make any sense is something we definitely have to address but some

definitely have to address but some

definitely have to address but some there was a guy on here just a little

there was a guy on here just a little

there was a guy on here just a little while ago who is talking about

while ago who is talking about

while ago who is talking about influences who’s talking about the

influences who’s talking about the

influences who’s talking about the people that have the biggest I guess

people that have the biggest I guess

people that have the biggest I guess influence on how we live our lives and

influence on how we live our lives and

influence on how we live our lives and what I’ve done is I’ve compiled a

what I’ve done is I’ve compiled a

what I’ve done is I’ve compiled a list of the top hundred people in the

list of the top hundred people in the

list of the top hundred people in the countries that consume the most shark

countries that consume the most shark

countries that consume the most shark fin soup and I’m putting this list up on

fin soup and I’m putting this list up on

fin soup and I’m putting this list up on my Facebook site and on my website as

my Facebook site and on my website as

my Facebook site and on my website as well and my idea is that something that

well and my idea is that something that

well and my idea is that something that we could do from our living rooms from

we could do from our living rooms from

we could do from our living rooms from our lounges would be to get in touch

our lounges would be to get in touch

our lounges would be to get in touch with these people to try and connect

with these people to try and connect

with these people to try and connect with them and see if they will send out

with them and see if they will send out

with them and see if they will send out a message to their followers their

a message to their followers their

a message to their followers their followers encompass at least a half of

followers encompass at least a half of

followers encompass at least a half of the population of the world if we could

the population of the world if we could

the population of the world if we could for example tweet this talk or tweet

for example tweet this talk or tweet

for example tweet this talk or tweet some other messages about sharks and

some other messages about sharks and

some other messages about sharks and addressing the balance of rebranding

addressing the balance of rebranding

addressing the balance of rebranding these animals then potentially we could

these animals then potentially we could

these animals then potentially we could make a massive difference if we could

make a massive difference if we could

make a massive difference if we could change people’s attitudes then

change people’s attitudes then

change people’s attitudes then potentially we could change behavior and

potentially we could change behavior and

potentially we could change behavior and we could stem the demand in this trade

we could stem the demand in this trade

we could stem the demand in this trade which is not sustainable which cannot

which is not sustainable which cannot

which is not sustainable which cannot continue on into the future and the last

continue on into the future and the last

continue on into the future and the last image that I’d like to leave you with is

image that I’d like to leave you with is

image that I’d like to leave you with is this one I’d like you to look at this

this one I’d like you to look at this

this one I’d like you to look at this image and see not a potential maneater

image and see not a potential maneater

image and see not a potential maneater not a terrifying malicious man-eating

not a terrifying malicious man-eating

not a terrifying malicious man-eating monster but instead a pregnant mother

monster but instead a pregnant mother

monster but instead a pregnant mother see a female that will have to get to be

see a female that will have to get to be

see a female that will have to get to be older than we do as human beings before

older than we do as human beings before

older than we do as human beings before it reaches sexual maturity a female who

it reaches sexual maturity a female who

it reaches sexual maturity a female who will carry that youngster for longer

will carry that youngster for longer

will carry that youngster for longer than a human mother would carry who

than a human mother would carry who

than a human mother would carry who might travel thousands of miles to get

might travel thousands of miles to get

might travel thousands of miles to get to safe seas to give birth to its young

to safe seas to give birth to its young

to safe seas to give birth to its young an animal that is listed as at least

an animal that is listed as at least

an animal that is listed as at least vulnerable in some parts of its range is

vulnerable in some parts of its range is

vulnerable in some parts of its range is critically endangered that is less

critically endangered that is less

critically endangered that is less danger to us as human beings but than a

danger to us as human beings but than a

danger to us as human beings but than a honeybee than a Labrador than a Frisian

honeybee than a Labrador than a Frisian

honeybee than a Labrador than a Frisian cow or than a prawn I want you to see

cow or than a prawn I want you to see

cow or than a prawn I want you to see this as an animal that’s been around on

this as an animal that’s been around on

this as an animal that’s been around on our planet or it’s its kind have been

our planet or it’s its kind have been

our planet or it’s its kind have been around on our planet for hundreds of

around on our planet for hundreds of

around on our planet for hundreds of millions of years and yet could

millions of years and yet could

millions of years and yet could disappear in our lifetimes unless we do

disappear in our lifetimes unless we do

disappear in our lifetimes unless we do something about it thank you so so much

something about it thank you so so much

something about it thank you so so much for listening

for listening

for listening [Applause]

”

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