what’s up everybody welcome to another YouTube hangout super excited to be here
YouTube hangout super excited to be here
YouTube hangout super excited to be here with my friend and the author of a new
with my friend and the author of a new
with my friend and the author of a new book called perennial seller what do we
book called perennial seller what do we
book called perennial seller what do we got here the art of making and marketing
got here the art of making and marketing
got here the art of making and marketing work that last mr. Ryan holiday back on
work that last mr. Ryan holiday back on
work that last mr. Ryan holiday back on the show how you doing Ryan I’m doing
the show how you doing Ryan I’m doing
the show how you doing Ryan I’m doing great it’s good to talk to you again man
great it’s good to talk to you again man
great it’s good to talk to you again man so so you know I met Ryan painting in
so so you know I met Ryan painting in
so so you know I met Ryan painting in New York when I was just about to launch
New York when I was just about to launch
New York when I was just about to launch my book your one word and he was telling
my book your one word and he was telling
my book your one word and he was telling me what’s your goal is your goal to make
me what’s your goal is your goal to make
me what’s your goal is your goal to make the New York Times bestseller list or is
the New York Times bestseller list or is
the New York Times bestseller list or is your goal to have something that kind of
your goal to have something that kind of
your goal to have something that kind of lasts and like you know I would love to
lasts and like you know I would love to
lasts and like you know I would love to make a list but really I want people to
make a list but really I want people to
make a list but really I want people to read the book I wanted to be evergreen
read the book I wanted to be evergreen
read the book I wanted to be evergreen content that in 10 20 40 years it’s
content that in 10 20 40 years it’s
content that in 10 20 40 years it’s still applicable and eager and he said
still applicable and eager and he said
still applicable and eager and he said you told me that’s the other thing
you told me that’s the other thing
you told me that’s the other thing that’s the right thing he’s like yes
that’s the right thing he’s like yes
that’s the right thing he’s like yes it’s great to hit the list but you won’t
it’s great to hit the list but you won’t
it’s great to hit the list but you won’t work that lasts and here’s now his book
work that lasts and here’s now his book
work that lasts and here’s now his book on how to create and market work that
on how to create and market work that
on how to create and market work that lasts oh I love it we’re relying on the
lasts oh I love it we’re relying on the
lasts oh I love it we’re relying on the vision let me let me put the book here
vision let me let me put the book here
vision let me let me put the book here some people can see it next to my new
some people can see it next to my new
some people can see it next to my new one coming out tell me tell me in my
one coming out tell me tell me in my
one coming out tell me tell me in my audience just like quick story behind
audience just like quick story behind
audience just like quick story behind the book what it’s about what you hope
the book what it’s about what you hope
the book what it’s about what you hope people get from reading it well so it’s
people get from reading it well so it’s
people get from reading it well so it’s actually really interesting if you look
actually really interesting if you look
actually really interesting if you look at the New York Times bestseller list
at the New York Times bestseller list
at the New York Times bestseller list which the average person thing sort of
which the average person thing sort of
which the average person thing sort of reflects you know the best-selling books
reflects you know the best-selling books
reflects you know the best-selling books in the country each week and you go to
in the country each week and you go to
in the country each week and you go to the fine print it actually says we
the fine print it actually says we
the fine print it actually says we exclude so-called perennial sellers and
exclude so-called perennial sellers and
exclude so-called perennial sellers and the reason they do that is you know the
the reason they do that is you know the
the reason they do that is you know the number one best-selling book in the
number one best-selling book in the
number one best-selling book in the country every week would be the Bible
country every week would be the Bible
country every week would be the Bible and then it would probably be Harry
and then it would probably be Harry
and then it would probably be Harry Potter and then this secret and a bunch
Potter and then this secret and a bunch
Potter and then this secret and a bunch of other books right some of these books
of other books right some of these books
of other books right some of these books are great some of these books are not
are great some of these books are not
are great some of these books are not great but the truth is the vast majority
great but the truth is the vast majority
great but the truth is the vast majority of sales in the book industry some
of sales in the book industry some
of sales in the book industry some people have estimated as high as 90% our
people have estimated as high as 90% our
people have estimated as high as 90% our books that are more than a year old we
books that are more than a year old we
books that are more than a year old we call this the back list right and even
call this the back list right and even
call this the back list right and even even on the average website like if I
even on the average website like if I
even on the average website like if I bet if I looked at your archive and then
bet if I looked at your archive and then
bet if I looked at your archive and then I was like okay what did the most
I was like okay what did the most
I was like okay what did the most traffic in a given week or a given month
traffic in a given week or a given month
traffic in a given week or a given month it wouldn’t be your brand-new stuff it’d
it wouldn’t be your brand-new stuff it’d
it wouldn’t be your brand-new stuff it’d be things that you made a year ago or
be things that you made a year ago or
be things that you made a year ago or one year or two years ago or even five
one year or two years ago or even five
one year or two years ago or even five or six years ago and so we have this
or six years ago and so we have this
or six years ago and so we have this bias towards newness because that’s
bias towards newness because that’s
bias towards newness because that’s what’s exciting but the truth is the
what’s exciting but the truth is the
what’s exciting but the truth is the vast majority of revenue and interest
vast majority of revenue and interest
vast majority of revenue and interest comes from the established the so called
comes from the established the so called
comes from the established the so called classics it’s interesting right in the
classics it’s interesting right in the
classics it’s interesting right in the startup world we don’t we don’t look at
startup world we don’t we don’t look at
startup world we don’t we don’t look at the startups that have been around the
the startups that have been around the
the startups that have been around the longest or that have made the most money
longest or that have made the most money
longest or that have made the most money we look at the startups that have
we look at the startups that have
we look at the startups that have raised the most money right we want to
raised the most money right we want to
raised the most money right we want to look at who’s announcing a new
look at who’s announcing a new
look at who’s announcing a new fundraising round on TechCrunch we don’t
fundraising round on TechCrunch we don’t
fundraising round on TechCrunch we don’t go hey look who’s doing really well and
go hey look who’s doing really well and
go hey look who’s doing really well and so what I was trying to do in the book
so what I was trying to do in the book
so what I was trying to do in the book was really sort of least Center people
was really sort of least Center people
was really sort of least Center people on the things that matter it’s like we
on the things that matter it’s like we
on the things that matter it’s like we all claim that we want to make a company
all claim that we want to make a company
all claim that we want to make a company or a video or content or a book that’s
or a video or content or a book that’s
or a video or content or a book that’s gonna stand the test of time and then we
gonna stand the test of time and then we
gonna stand the test of time and then we measure ourselves against these you know
measure ourselves against these you know
measure ourselves against these you know we measure ourselves against the second
we measure ourselves against the second
we measure ourselves against the second hand rather than you know the the month
hand rather than you know the the month
hand rather than you know the the month or the years and so I’m trying to get
or the years and so I’m trying to get
or the years and so I’m trying to get people to sort of reset their
people to sort of reset their
people to sort of reset their expectations and think about it more in
expectations and think about it more in
expectations and think about it more in the long term because because that’s
the long term because because that’s
the long term because because that’s where I think meaningful work is done
where I think meaningful work is done
where I think meaningful work is done got it so so if we look at if you went
got it so so if we look at if you went
got it so so if we look at if you went to New York Times list and found
to New York Times list and found
to New York Times list and found whatever was number one right now
whatever was number one right now
whatever was number one right now yeah let’s based on the past week sales
yeah let’s based on the past week sales
yeah let’s based on the past week sales yeah where do you think that book would
yeah where do you think that book would
yeah where do you think that book would rank in the actual like book sold this
rank in the actual like book sold this
rank in the actual like book sold this week well it’s it totally depends right
week well it’s it totally depends right
week well it’s it totally depends right I mean even even the New York Times
I mean even even the New York Times
I mean even even the New York Times bestseller list is filtering you know it
bestseller list is filtering you know it
bestseller list is filtering you know it heavily weighs independent retail versus
heavily weighs independent retail versus
heavily weighs independent retail versus say Costco or Walmart sales it heavily
say Costco or Walmart sales it heavily
say Costco or Walmart sales it heavily weighs physical stores over Amazon and
weighs physical stores over Amazon and
weighs physical stores over Amazon and and then it also discounts book orders
and then it also discounts book orders
and then it also discounts book orders right so if you’re if you have a huge
right so if you’re if you have a huge
right so if you’re if you have a huge audience and you were doing an event in
audience and you were doing an event in
audience and you were doing an event in front of 2,000 people tomorrow and they
front of 2,000 people tomorrow and they
front of 2,000 people tomorrow and they each bought a copy at your event those
each bought a copy at your event those
each bought a copy at your event those copies wouldn’t count for the sales on
copies wouldn’t count for the sales on
copies wouldn’t count for the sales on the list and so there’s all these
the list and so there’s all these
the list and so there’s all these criteria that make the thing that looks
criteria that make the thing that looks
criteria that make the thing that looks like it’s popular right now actually
like it’s popular right now actually
like it’s popular right now actually artificially seem artificially more
artificially seem artificially more
artificially seem artificially more popular than it actually is and so right
popular than it actually is and so right
popular than it actually is and so right even think about it this way right a
even think about it this way right a
even think about it this way right a book that sells 10,000 copies in a
book that sells 10,000 copies in a
book that sells 10,000 copies in a single week is considered a best-seller
single week is considered a best-seller
single week is considered a best-seller but a book that sells 20,000 copies over
but a book that sells 20,000 copies over
but a book that sells 20,000 copies over the course of a year obviously sold
the course of a year obviously sold
the course of a year obviously sold twice as many copies but it might not
twice as many copies but it might not
twice as many copies but it might not ever appear on one of those bestseller
ever appear on one of those bestseller
ever appear on one of those bestseller lists so it’s really important to know
lists so it’s really important to know
lists so it’s really important to know that most popular or bestseller does not
that most popular or bestseller does not
that most popular or bestseller does not mean it was the bestseller over a longer
mean it was the bestseller over a longer
mean it was the bestseller over a longer period of time it doesn’t mean that it’s
period of time it doesn’t mean that it’s
period of time it doesn’t mean that it’s going to continue to sell it just means
going to continue to sell it just means
going to continue to sell it just means in that sort of tiny snapshot of time it
in that sort of tiny snapshot of time it
in that sort of tiny snapshot of time it hit some artificial criteria and
hit some artificial criteria and
hit some artificial criteria and look Star Wars gets beaten at the box
look Star Wars gets beaten at the box
look Star Wars gets beaten at the box office its opening weekend by Smokey and
office its opening weekend by Smokey and
office its opening weekend by Smokey and the Bandit
the Bandit
the Bandit but clearly Star Wars wins over the long
but clearly Star Wars wins over the long
but clearly Star Wars wins over the long term because one of the most valuable
term because one of the most valuable
term because one of the most valuable franchises you know in the history of
franchises you know in the history of
franchises you know in the history of art and so I’m pushing people more
art and so I’m pushing people more
art and so I’m pushing people more towards that right so so I’m just
towards that right so so I’m just
towards that right so so I’m just curious to the relative difference like
curious to the relative difference like
curious to the relative difference like if if I if you sell ten thousand copies
if if I if you sell ten thousand copies
if if I if you sell ten thousand copies of book you’re gonna hit the best of a
of book you’re gonna hit the best of a
of book you’re gonna hit the best of a list on average yeah probably it’s gonna
list on average yeah probably it’s gonna
list on average yeah probably it’s gonna depend on the criteria it’s gonna depend
depend on the criteria it’s gonna depend
depend on the criteria it’s gonna depend on what what category your book is in it
on what what category your book is in it
on what what category your book is in it also depends on who else came out that
also depends on who else came out that
also depends on who else came out that given week so write your book if you
given week so write your book if you
given week so write your book if you have the unfortunate timing to be
have the unfortunate timing to be
have the unfortunate timing to be released you know the week before
released you know the week before
released you know the week before Christmas
Christmas
Christmas your a lot of other books are gonna sell
your a lot of other books are gonna sell
your a lot of other books are gonna sell a lot more copies whereas if that same
a lot more copies whereas if that same
a lot more copies whereas if that same book was released in June you might
book was released in June you might
book was released in June you might debut at number one so you might not hit
debut at number one so you might not hit
debut at number one so you might not hit the list one-month debut at number one a
the list one-month debut at number one a
the list one-month debut at number one a different month and so my point is
different month and so my point is
different month and so my point is because these things are so arbitrary
because these things are so arbitrary
because these things are so arbitrary and again such a small measurement of
and again such a small measurement of
and again such a small measurement of time and sales they really have no
time and sales they really have no
time and sales they really have no bearing on whether that work is going to
bearing on whether that work is going to
bearing on whether that work is going to continue to be relevant over like who
continue to be relevant over like who
continue to be relevant over like who cares whether the great gatsby came out
cares whether the great gatsby came out
cares whether the great gatsby came out as was a best-seller and I I don’t
as was a best-seller and I I don’t
as was a best-seller and I I don’t remember how much money the shawshank
remember how much money the shawshank
remember how much money the shawshank redemption’ made its opening weekend at
redemption’ made its opening weekend at
redemption’ made its opening weekend at the box office what matters is that it’s
the box office what matters is that it’s
the box office what matters is that it’s it’s still good that it’s still relevant
it’s still good that it’s still relevant
it’s still good that it’s still relevant and that people are still talking about
and that people are still talking about
and that people are still talking about it right do you know how many copies of
it right do you know how many copies of
it right do you know how many copies of the Bible or Harry Potter or you know
the Bible or Harry Potter or you know
the Bible or Harry Potter or you know 4-hour workweek are sold on a consistent
4-hour workweek are sold on a consistent
4-hour workweek are sold on a consistent basis now there would be many many
basis now there would be many many
basis now there would be many many thousands of copies per week and often
thousands of copies per week and often
thousands of copies per week and often they would be at places that don’t don’t
they would be at places that don’t don’t
they would be at places that don’t don’t even the New York Times bestseller list
even the New York Times bestseller list
even the New York Times bestseller list it’s not as if there’s some central
it’s not as if there’s some central
it’s not as if there’s some central database that records all book sales
database that records all book sales
database that records all book sales right if some you can buy the Bible at a
right if some you can buy the Bible at a
right if some you can buy the Bible at a gas station right they don’t report to
gas station right they don’t report to
gas station right they don’t report to the New York Times bestseller list if
the New York Times bestseller list if
the New York Times bestseller list if you grab that Bible out of the the
you grab that Bible out of the the
you grab that Bible out of the the drawer of your hotel room and you take
drawer of your hotel room and you take
drawer of your hotel room and you take it home with them does that count as a
it home with them does that count as a
it home with them does that count as a sale right I’m an advisor to a start-up
sale right I’m an advisor to a start-up
sale right I’m an advisor to a start-up that’s called vinyl meet they’re the
that’s called vinyl meet they’re the
that’s called vinyl meet they’re the world’s largest vinyl record club
world’s largest vinyl record club
world’s largest vinyl record club they’ve about 30,000 customers who get
they’ve about 30,000 customers who get
they’ve about 30,000 customers who get one vinyl record every month right
one vinyl record every month right
one vinyl record every month right so whatever vinyl record that Club buys
so whatever vinyl record that Club buys
so whatever vinyl record that Club buys for that month
for that month
for that month is the number one best-selling album in
is the number one best-selling album in
is the number one best-selling album in the country that month but it doesn’t
the country that month but it doesn’t
the country that month but it doesn’t appear on the Billboard charts because
appear on the Billboard charts because
appear on the Billboard charts because the Billboard charts don’t recognize
the Billboard charts don’t recognize
the Billboard charts don’t recognize vinyl me as being a retailer of units so
vinyl me as being a retailer of units so
vinyl me as being a retailer of units so you know the number one album in the
you know the number one album in the
you know the number one album in the country
country
country for vinyl might might have reported
for vinyl might might have reported
for vinyl might might have reported sales of four or five thousand copies
sales of four or five thousand copies
sales of four or five thousand copies meanwhile you have this this up this
meanwhile you have this this up this
meanwhile you have this this up this jazz reissue from 1962 that vaio me
jazz reissue from 1962 that vaio me
jazz reissue from 1962 that vaio me chose that sold 30,000 units and it’s
chose that sold 30,000 units and it’s
chose that sold 30,000 units and it’s not reporting so so I again these things
not reporting so so I again these things
not reporting so so I again these things are very obviously when you put out a
are very obviously when you put out a
are very obviously when you put out a book you put out a book the first thing
book you put out a book the first thing
book you put out a book the first thing you do is go in my best seller am i
you do is go in my best seller am i
you do is go in my best seller am i hitting the like we do care about these
hitting the like we do care about these
hitting the like we do care about these things it’s very natural but it’s just
things it’s very natural but it’s just
things it’s very natural but it’s just important that you’re not prioritizing
important that you’re not prioritizing
important that you’re not prioritizing that over the things that really matter
that over the things that really matter
that over the things that really matter which is a year from now is this thing
which is a year from now is this thing
which is a year from now is this thing still working for people and are they
still working for people and are they
still working for people and are they still talking about it right I mean I
still talking about it right I mean I
still talking about it right I mean I love the idea I’m totally aligned with
love the idea I’m totally aligned with
love the idea I’m totally aligned with it it’s one of the main reasons why I
it it’s one of the main reasons why I
it it’s one of the main reasons why I make the content I make on youtube I
make the content I make on youtube I
make the content I make on youtube I don’t cover news topics I don’t go heavy
don’t cover news topics I don’t go heavy
don’t cover news topics I don’t go heavy on vlogs because it’s it’s a really like
on vlogs because it’s it’s a really like
on vlogs because it’s it’s a really like short spike yeah and then it falls off
short spike yeah and then it falls off
short spike yeah and then it falls off where I want the content I make the
where I want the content I make the
where I want the content I make the rules for success this video you know to
rules for success this video you know to
rules for success this video you know to last in ten years it’s still applicable
last in ten years it’s still applicable
last in ten years it’s still applicable like I want it’s why I was slow to get
like I want it’s why I was slow to get
like I want it’s why I was slow to get into snapchat and Instagram because I
into snapchat and Instagram because I
into snapchat and Instagram because I don’t like the expiring stories I want
don’t like the expiring stories I want
don’t like the expiring stories I want the work I’m making to really last and
the work I’m making to really last and
the work I’m making to really last and live forever and YouTube is a great
live forever and YouTube is a great
live forever and YouTube is a great content platform for that well no I
content platform for that well no I
content platform for that well no I think that’s a good way of thinking
think that’s a good way of thinking
think that’s a good way of thinking about it’s like look making a making a
about it’s like look making a making a
about it’s like look making a making a video is a certain amount of work either
video is a certain amount of work either
video is a certain amount of work either way right so if you’re making videos
way right so if you’re making videos
way right so if you’re making videos that are responding to a breaking news
that are responding to a breaking news
that are responding to a breaking news story that’s that’s a certain amount of
story that’s that’s a certain amount of
story that’s that’s a certain amount of work and then if you’re making a video
work and then if you’re making a video
work and then if you’re making a video about ten rules for success that’s a
about ten rules for success that’s a
about ten rules for success that’s a certain amount of work but what what
certain amount of work but what what
certain amount of work but what what work is likely to continue to pay
work is likely to continue to pay
work is likely to continue to pay dividends over time right if you’re
dividends over time right if you’re
dividends over time right if you’re reporting on this breaking news and then
reporting on this breaking news and then
reporting on this breaking news and then it turns out that the breaking news was
it turns out that the breaking news was
it turns out that the breaking news was incorrect no one is gonna watch that
incorrect no one is gonna watch that
incorrect no one is gonna watch that video anymore
video anymore
video anymore but people are still gonna care about
but people are still gonna care about
but people are still gonna care about the rules of success from Tim Ferriss or
the rules of success from Tim Ferriss or
the rules of success from Tim Ferriss or Bill Gates or Elon Musk because those
Bill Gates or Elon Musk because those
Bill Gates or Elon Musk because those are huge people who have whose success
are huge people who have whose success
are huge people who have whose success isn’t going anywhere anytime soon and so
isn’t going anywhere anytime soon and so
isn’t going anywhere anytime soon and so that
that
that like Jeff Bezos who’s the founder of
like Jeff Bezos who’s the founder of
like Jeff Bezos who’s the founder of Amazon is this great Roy says focus on
Amazon is this great Roy says focus on
Amazon is this great Roy says focus on the things that don’t change right like
the things that don’t change right like
the things that don’t change right like he’s like people always want cheap stuff
he’s like people always want cheap stuff
he’s like people always want cheap stuff and they always want it right away and
and they always want it right away and
and they always want it right away and so he’s like those are the core
so he’s like those are the core
so he’s like those are the core principles of Amazon not hey fidget
principles of Amazon not hey fidget
principles of Amazon not hey fidget spinners are really popular right now
spinners are really popular right now
spinners are really popular right now let’s sell more fidget spinners you know
let’s sell more fidget spinners you know
let’s sell more fidget spinners you know what I mean got guys we also have two
what I mean got guys we also have two
what I mean got guys we also have two top ten rules for Ryan holiday that you
top ten rules for Ryan holiday that you
top ten rules for Ryan holiday that you need to go check out the great videos
need to go check out the great videos
need to go check out the great videos that will last forever timeless wisdom
that will last forever timeless wisdom
that will last forever timeless wisdom so the book is dividing you got a seam
so the book is dividing you got a seam
so the book is dividing you got a seam in your title like making the work and
in your title like making the work and
in your title like making the work and then mark it into work so let’s let’s
then mark it into work so let’s let’s
then mark it into work so let’s let’s divide that up one so I want to make
divide that up one so I want to make
divide that up one so I want to make something I want to make a video when I
something I want to make a video when I
something I want to make a video when I make a book I want to make a record what
make a book I want to make a record what
make a book I want to make a record what are some of the things I need to keep in
are some of the things I need to keep in
are some of the things I need to keep in mind to make something that will last so
mind to make something that will last so
mind to make something that will last so I see it as like two consecutive
I see it as like two consecutive
I see it as like two consecutive marathons right making it as marathon
marathons right making it as marathon
marathons right making it as marathon number one in marketing it is marathon
number one in marketing it is marathon
number one in marketing it is marathon number two you’ve got it and you’ve got
number two you’ve got it and you’ve got
number two you’ve got it and you’ve got to finish both and you’ve got to have
to finish both and you’ve got to have
to finish both and you’ve got to have enough energy to finish both so the
enough energy to finish both so the
enough energy to finish both so the first thing is like look if you want to
first thing is like look if you want to
first thing is like look if you want to make something that lasts you have to
make something that lasts you have to
make something that lasts you have to you have to put in the work and you have
you have to put in the work and you have
you have to put in the work and you have to put in the ideas that are likely to
to put in the ideas that are likely to
to put in the ideas that are likely to make it work right one of the examples I
make it work right one of the examples I
make it work right one of the examples I have in perennial seller it’s a book you
have in perennial seller it’s a book you
have in perennial seller it’s a book you know there’s a there’s a great authors
know there’s a there’s a great authors
know there’s a there’s a great authors named Guy Kawasaki he wrote a book
named Guy Kawasaki he wrote a book
named Guy Kawasaki he wrote a book called enchantment and enchantment was
called enchantment and enchantment was
called enchantment and enchantment was about sort of creating these dazzling
about sort of creating these dazzling
about sort of creating these dazzling you know love affairs with your
you know love affairs with your
you know love affairs with your customers and that’s a great book it’s
customers and that’s a great book it’s
customers and that’s a great book it’s sold for many many years and then a few
sold for many many years and then a few
sold for many many years and then a few years ago you did a book called what the
years ago you did a book called what the
years ago you did a book called what the Plus Google+ for the rest of us right
Plus Google+ for the rest of us right
Plus Google+ for the rest of us right and it was like a guide to Google+ well
and it was like a guide to Google+ well
and it was like a guide to Google+ well one obviously took a lot more time than
one obviously took a lot more time than
one obviously took a lot more time than the other and and and the and one was a
the other and and and the and one was a
the other and and and the and one was a lot more timely than the other and so
lot more timely than the other and so
lot more timely than the other and so which one is likely to continue to be
which one is likely to continue to be
which one is likely to continue to be selling a year from now or 10 years from
selling a year from now or 10 years from
selling a year from now or 10 years from now enchantment has captured something
now enchantment has captured something
now enchantment has captured something timeless a book about Google+ certainly
timeless a book about Google+ certainly
timeless a book about Google+ certainly hasn’t and so I think oftentimes people
hasn’t and so I think oftentimes people
hasn’t and so I think oftentimes people are going oh crypto currencies are
are going oh crypto currencies are
are going oh crypto currencies are really popular right now I want to make
really popular right now I want to make
really popular right now I want to make something about that or everyone’s upset
something about that or everyone’s upset
something about that or everyone’s upset about Donald Trump I want to talk about
about Donald Trump I want to talk about
about Donald Trump I want to talk about that right and so they’re always
that right and so they’re always
that right and so they’re always thinking about what’s happening right
thinking about what’s happening right
thinking about what’s happening right now
now
now and they’re not asking themselves is
and they’re not asking themselves is
and they’re not asking themselves is this underlying factor still going to be
this underlying factor still going to be
this underlying factor still going to be true in the future right and then I
true in the future right and then I
true in the future right and then I think you have to go did I actually put
think you have to go did I actually put
think you have to go did I actually put in the work
in the work
in the work did I make something that I asked myself
did I make something that I asked myself
did I make something that I asked myself the tough questions that I put in the
the tough questions that I put in the
the tough questions that I put in the you know Elon Musk is compared I think
you know Elon Musk is compared I think
you know Elon Musk is compared I think he said starting a company is like
he said starting a company is like
he said starting a company is like eating glass and staring into the abyss
eating glass and staring into the abyss
eating glass and staring into the abyss okay it’s really hard right and so if
okay it’s really hard right and so if
okay it’s really hard right and so if you did this you know on an all-nighter
you did this you know on an all-nighter
you did this you know on an all-nighter if you if you if you rushed through it
if you if you if you rushed through it
if you if you if you rushed through it because you thought it was gonna be easy
because you thought it was gonna be easy
because you thought it was gonna be easy or fast I I’m almost certain that what
or fast I I’m almost certain that what
or fast I I’m almost certain that what you’ve made isn’t going to have the
you’ve made isn’t going to have the
you’ve made isn’t going to have the substance and the quality there’s not
substance and the quality there’s not
substance and the quality there’s not going to be the there there that you
going to be the there there that you
going to be the there there that you need to really endure like what’s so
need to really endure like what’s so
need to really endure like what’s so great about star wars for instance is
great about star wars for instance is
great about star wars for instance is not that it’s this just that it’s a
not that it’s this just that it’s a
not that it’s this just that it’s a futuristic movie filled with special
futuristic movie filled with special
futuristic movie filled with special effects right it’s that it’s the hero’s
effects right it’s that it’s the hero’s
effects right it’s that it’s the hero’s journey it’s the timeless story of Luke
journey it’s the timeless story of Luke
journey it’s the timeless story of Luke Skywalker Luke Skywalker story is the
Skywalker Luke Skywalker story is the
Skywalker Luke Skywalker story is the same story as the story of Jesus Christ
same story as the story of Jesus Christ
same story as the story of Jesus Christ or the story of Odysseus or the story of
or the story of Odysseus or the story of
or the story of Odysseus or the story of Gilgamesh right it’s an epic journey of
Gilgamesh right it’s an epic journey of
Gilgamesh right it’s an epic journey of one character who we follow and it is
one character who we follow and it is
one character who we follow and it is tested and and all these things right so
tested and and all these things right so
tested and and all these things right so when we’re making whatever we’re making
when we’re making whatever we’re making
when we’re making whatever we’re making whether it’s a startup or whether it’s a
whether it’s a startup or whether it’s a
whether it’s a startup or whether it’s a it’s a book or a video did we put in the
it’s a book or a video did we put in the
it’s a book or a video did we put in the ingredients that are necessary for this
ingredients that are necessary for this
ingredients that are necessary for this thing to endure and and that’s that’s
thing to endure and and that’s that’s
thing to endure and and that’s that’s much harder to do than people think
much harder to do than people think
much harder to do than people think marketing is fun and sexy often but the
marketing is fun and sexy often but the
marketing is fun and sexy often but the work is where the heavy lifting is done
work is where the heavy lifting is done
work is where the heavy lifting is done you don’t like to think of it as like a
you don’t like to think of it as like a
you don’t like to think of it as like a Mike reading work that I want to show my
Mike reading work that I want to show my
Mike reading work that I want to show my grandkids yes is this proud of anyone
grandkids yes is this proud of anyone
grandkids yes is this proud of anyone away yeah aim is timeless yes no no
away yeah aim is timeless yes no no
away yeah aim is timeless yes no no that’s it that’s a great way to think
that’s it that’s a great way to think
that’s it that’s a great way to think about it I mean here’s a it and it
about it I mean here’s a it and it
about it I mean here’s a it and it applies to every part of the creative
applies to every part of the creative
applies to every part of the creative process right so I don’t know if you’ve
process right so I don’t know if you’ve
process right so I don’t know if you’ve heard of this company wealth front right
heard of this company wealth front right
heard of this company wealth front right it’s a it’s a big it’s a big wealth
it’s a it’s a big it’s a big wealth
it’s a it’s a big it’s a big wealth management startup you put some of your
management startup you put some of your
management startup you put some of your retirement money in there and then it
retirement money in there and then it
retirement money in there and then it has this algorithm that invests it in in
has this algorithm that invests it in in
has this algorithm that invests it in in in different index funds so it it’s a
in different index funds so it it’s a
in different index funds so it it’s a great company I use it myself
great company I use it myself
great company I use it myself their original name was could shingle
their original name was could shingle
their original name was could shingle write like would you put your retirement
write like would you put your retirement
write like would you put your retirement money in a company called cachinga like
money in a company called cachinga like
money in a company called cachinga like of course not right and so even the name
of course not right and so even the name
of course not right and so even the name and the title on a book the cover the
and the title on a book the cover the
and the title on a book the cover the logo like you’re wearing that you’re
logo like you’re wearing that you’re
logo like you’re wearing that you’re you’ve got the logo on your sweatshirt
you’ve got the logo on your sweatshirt
you’ve got the logo on your sweatshirt right there these all all the branding
right there these all all the branding
right there these all all the branding in the feet and every
in the feet and every
in the feet and every in your building around the product has
in your building around the product has
in your building around the product has to be to the highest quality and you
to be to the highest quality and you
to be to the highest quality and you can’t settle and if you have partners
can’t settle and if you have partners
can’t settle and if you have partners whether it’s a publisher or a business
whether it’s a publisher or a business
whether it’s a publisher or a business partner and investor you can’t let them
partner and investor you can’t let them
partner and investor you can’t let them rush you and get you to compromises you
rush you and get you to compromises you
rush you and get you to compromises you have to fulfill that creative vision
have to fulfill that creative vision
have to fulfill that creative vision that that it’s gonna stand the test of
that that it’s gonna stand the test of
that that it’s gonna stand the test of time so so it kind of transitions into
time so so it kind of transitions into
time so so it kind of transitions into the marketing side so we’ve created this
the marketing side so we’ve created this
the marketing side so we’ve created this great product that we’re proud of we
great product that we’re proud of we
great product that we’re proud of we want to show our grandkids you know I
want to show our grandkids you know I
want to show our grandkids you know I want my grandkids to watch this
want my grandkids to watch this
want my grandkids to watch this interview with Ryan holiday how am I
interview with Ryan holiday how am I
interview with Ryan holiday how am I going to market it for the next 60 years
going to market it for the next 60 years
going to market it for the next 60 years you know so that happens well so I think
you know so that happens well so I think
you know so that happens well so I think people sort of fall into two camps on
people sort of fall into two camps on
people sort of fall into two camps on the one hand there’s like the the
the one hand there’s like the the
the one hand there’s like the the natural marketers who want to like rush
natural marketers who want to like rush
natural marketers who want to like rush through the creative phase to get to the
through the creative phase to get to the
through the creative phase to get to the sales part because that’s what they’re
sales part because that’s what they’re
sales part because that’s what they’re really good at and then you have other
really good at and then you have other
really good at and then you have other people who love the creative process and
people who love the creative process and
people who love the creative process and then they think marketing is somehow
then they think marketing is somehow
then they think marketing is somehow like scammy
like scammy
like scammy or it’s beneath them you know and both
or it’s beneath them you know and both
or it’s beneath them you know and both attitudes are really problematic so I
attitudes are really problematic so I
attitudes are really problematic so I think what I want to tell the people who
think what I want to tell the people who
think what I want to tell the people who love the creative side of things is look
love the creative side of things is look
love the creative side of things is look the world is not a meritocracy there are
the world is not a meritocracy there are
the world is not a meritocracy there are there are plenty of brilliant genius
there are plenty of brilliant genius
there are plenty of brilliant genius works of art that have been completely
works of art that have been completely
works of art that have been completely forgotten or that we’re never even seen
forgotten or that we’re never even seen
forgotten or that we’re never even seen right so if you know if you build it
right so if you know if you build it
right so if you know if you build it they will not come you have to make them
they will not come you have to make them
they will not come you have to make them come you know you have to give to bring
come you know you have to give to bring
come you know you have to give to bring them to the work and so I want people to
them to the work and so I want people to
them to the work and so I want people to be willing to treat the marketing side
be willing to treat the marketing side
be willing to treat the marketing side of things with the same amount of energy
of things with the same amount of energy
of things with the same amount of energy and creativity that they that they
and creativity that they that they
and creativity that they that they treated the the writing or the editing
treated the the writing or the editing
treated the the writing or the editing or the the building and the programming
or the the building and the programming
or the the building and the programming and so from from a marketing standpoint
and so from from a marketing standpoint
and so from from a marketing standpoint what I’m thinking is okay
what I’m thinking is okay
what I’m thinking is okay the end of the day people read things or
the end of the day people read things or
the end of the day people read things or watch things because other people told
watch things because other people told
watch things because other people told them it was good so let me make sure
them it was good so let me make sure
them it was good so let me make sure that my marketing is getting this work
that my marketing is getting this work
that my marketing is getting this work in the hands of those early adopters so
in the hands of those early adopters so
in the hands of those early adopters so they’re passing it to the people that I
they’re passing it to the people that I
they’re passing it to the people that I I need to see it does that make sense
I need to see it does that make sense
I need to see it does that make sense yeah so so like tactical so yeah I took
yeah so so like tactical so yeah I took
yeah so so like tactical so yeah I took my book as an example right it’s coming
my book as an example right it’s coming
my book as an example right it’s coming out December 6 not to Russo success
out December 6 not to Russo success
out December 6 not to Russo success guys he’s he’s at the top two books of
guys he’s he’s at the top two books of
guys he’s he’s at the top two books of 2017 right there so so okay so like how
2017 right there so so okay so like how
2017 right there so so okay so like how do I
do I
do I that’s what advices Ryan holiday hats
that’s what advices Ryan holiday hats
that’s what advices Ryan holiday hats and that book well so number one thing
and that book well so number one thing
and that book well so number one thing you’re already in a position to succeed
you’re already in a position to succeed
you’re already in a position to succeed because you’ve built a huge platform
because you’ve built a huge platform
because you’ve built a huge platform right how many people want a platform
right how many people want a platform
right how many people want a platform but they haven’t put in the time or the
but they haven’t put in the time or the
but they haven’t put in the time or the years to build one so when they go to
years to build one so when they go to
years to build one so when they go to launch something they actually have
launch something they actually have
launch something they actually have those group of hardcore fans who are
those group of hardcore fans who are
those group of hardcore fans who are interested right so my first like the
interested right so my first like the
interested right so my first like the first 50% of my marketing for you would
first 50% of my marketing for you would
first 50% of my marketing for you would be like how do we take advantage of this
be like how do we take advantage of this
be like how do we take advantage of this platform and I don’t mean that in a bad
platform and I don’t mean that in a bad
platform and I don’t mean that in a bad way I mean how do we get the people who
way I mean how do we get the people who
way I mean how do we get the people who have already said I’m a big Evan
have already said I’m a big Evan
have already said I’m a big Evan Carmichael fan how do we get the people
Carmichael fan how do we get the people
Carmichael fan how do we get the people who watched your videos millions of
who watched your videos millions of
who watched your videos millions of times to check out this book right so
times to check out this book right so
times to check out this book right so probably what I’m gonna be thinking
probably what I’m gonna be thinking
probably what I’m gonna be thinking about is like how do I make this accept
about is like how do I make this accept
about is like how do I make this accept how do I make this cheap and accessible
how do I make this cheap and accessible
how do I make this cheap and accessible how do i how do i market to them over
how do i how do i market to them over
how do i how do i market to them over email how do i create compelling offers
email how do i create compelling offers
email how do i create compelling offers of bonus material to get like your the
of bonus material to get like your the
of bonus material to get like your the people who subscribe to your YouTube
people who subscribe to your YouTube
people who subscribe to your YouTube channel they’re the people who are most
channel they’re the people who are most
channel they’re the people who are most likely going to be the first readers of
likely going to be the first readers of
likely going to be the first readers of this book and then they’re gonna
this book and then they’re gonna
this book and then they’re gonna recommend it to other people right so
recommend it to other people right so
recommend it to other people right so that’s gonna be a huge percentage of my
that’s gonna be a huge percentage of my
that’s gonna be a huge percentage of my time and then the second part of the
time and then the second part of the
time and then the second part of the things is like okay what podcasts can I
things is like okay what podcasts can I
things is like okay what podcasts can I go on what articles can I write what
go on what articles can I write what
go on what articles can I write what extra videos can I make how can I take
extra videos can I make how can I take
extra videos can I make how can I take the content that’s in this book that’s
the content that’s in this book that’s
the content that’s in this book that’s clearly proven to work and get it in
clearly proven to work and get it in
clearly proven to work and get it in front of people like one of the
front of people like one of the
front of people like one of the interesting things on books is like it’s
interesting things on books is like it’s
interesting things on books is like it’s almost crazy that anyone buys books
almost crazy that anyone buys books
almost crazy that anyone buys books right like you’re like hey here’s this
right like you’re like hey here’s this
right like you’re like hey here’s this book it costs $20 you don’t know what’s
book it costs $20 you don’t know what’s
book it costs $20 you don’t know what’s in it until after you’ve already bought
in it until after you’ve already bought
in it until after you’ve already bought it and it will take you a week of your
it and it will take you a week of your
it and it will take you a week of your life to decide whether you like it or
life to decide whether you like it or
life to decide whether you like it or not right who’s like who does that
not right who’s like who does that
not right who’s like who does that that’s crazy so so often times I try to
that’s crazy so so often times I try to
that’s crazy so so often times I try to be as generous as I would say that of my
be as generous as I would say that of my
be as generous as I would say that of my books even perennial seller huge chunks
books even perennial seller huge chunks
books even perennial seller huge chunks of it are available online even in this
of it are available online even in this
of it are available online even in this interview I’m walking people through
interview I’m walking people through
interview I’m walking people through step by step almost everything that’s in
step by step almost everything that’s in
step by step almost everything that’s in the book because they look it’s only
the book because they look it’s only
the book because they look it’s only once you’ve you go oh hey I agree with
once you’ve you go oh hey I agree with
once you’ve you go oh hey I agree with that or oh hey I think there’s gonna be
that or oh hey I think there’s gonna be
that or oh hey I think there’s gonna be value in that that you decide to give
value in that that you decide to give
value in that that you decide to give someone your hard-earned money got it
someone your hard-earned money got it
someone your hard-earned money got it now bringing this to the YouTube world I
now bringing this to the YouTube world I
now bringing this to the YouTube world I get the YouTube world a lot better than
get the YouTube world a lot better than
get the YouTube world a lot better than the book world that yeah I know you were
the book world that yeah I know you were
the book world that yeah I know you were a master of uh I’ve
a master of uh I’ve
a master of uh I’ve I’ve always focused on the content here
I’ve always focused on the content here
I’ve always focused on the content here and YouTube becomes its own distribution
and YouTube becomes its own distribution
and YouTube becomes its own distribution channel for you and I’ve done
channel for you and I’ve done
channel for you and I’ve done collaborations with channels that are
collaborations with channels that are
collaborations with channels that are way bigger than mine and we’ll get a
way bigger than mine and we’ll get a
way bigger than mine and we’ll get a spike like right now we’re getting you
spike like right now we’re getting you
spike like right now we’re getting you know upwards of 2,000 subscribers every
know upwards of 2,000 subscribers every
know upwards of 2,000 subscribers every day about to sign up for the channel
day about to sign up for the channel
day about to sign up for the channel sure if I do a club with somebody who’s
sure if I do a club with somebody who’s
sure if I do a club with somebody who’s bigger than me I might get a quick spike
bigger than me I might get a quick spike
bigger than me I might get a quick spike to like four thousand for that day and
to like four thousand for that day and
to like four thousand for that day and then it and then it quickly drops back
then it and then it quickly drops back
then it and then it quickly drops back down sure you know 50 cent has tweeted
down sure you know 50 cent has tweeted
down sure you know 50 cent has tweeted me out and Floyd Mayweather’s shared on
me out and Floyd Mayweather’s shared on
me out and Floyd Mayweather’s shared on Facebook and a bunch of people that
Facebook and a bunch of people that
Facebook and a bunch of people that we’ve covered have then shared it to
we’ve covered have then shared it to
we’ve covered have then shared it to their audience and again like quick hit
their audience and again like quick hit
their audience and again like quick hit spike and then back down to what I
spike and then back down to what I
spike and then back down to what I default to and tell me my thinking is
default to and tell me my thinking is
default to and tell me my thinking is wrong okay what IV fault – is it takes
wrong okay what IV fault – is it takes
wrong okay what IV fault – is it takes so much time and work to get the
so much time and work to get the
so much time and work to get the attention of those people if I was
attention of those people if I was
attention of those people if I was trying to do it like outwardly like hey
trying to do it like outwardly like hey
trying to do it like outwardly like hey can you please you know listen to me
can you please you know listen to me
can you please you know listen to me ears write work together versus if I
ears write work together versus if I
ears write work together versus if I just keep creating great content I’m
just keep creating great content I’m
just keep creating great content I’m gonna keep getting two thousand three
gonna keep getting two thousand three
gonna keep getting two thousand three thousand like just keep getting that
thousand like just keep getting that
thousand like just keep getting that daily subscriber growth so I ID fault to
daily subscriber growth so I ID fault to
daily subscriber growth so I ID fault to just make better content and the YouTube
just make better content and the YouTube
just make better content and the YouTube platform and community like it takes
platform and community like it takes
platform and community like it takes care of itself
care of itself
care of itself yes it’s not wrong no I don’t think it’s
yes it’s not wrong no I don’t think it’s
yes it’s not wrong no I don’t think it’s wrong as a writer I think that often the
wrong as a writer I think that often the
wrong as a writer I think that often the best way I can get attention for my
best way I can get attention for my
best way I can get attention for my books is to write really good articles
books is to write really good articles
books is to write really good articles write articles that are because what’s
write articles that are because what’s
write articles that are because what’s different online is that the content and
different online is that the content and
different online is that the content and marketing are fused together because
marketing are fused together because
marketing are fused together because it’s so easy to share right like if I
it’s so easy to share right like if I
it’s so easy to share right like if I was if you if your YouTube videos were
was if you if your YouTube videos were
was if you if your YouTube videos were were for sale I don’t think just making
were for sale I don’t think just making
were for sale I don’t think just making more videos would be marketing right
more videos would be marketing right
more videos would be marketing right right but the fact that the videos are
right but the fact that the videos are
right but the fact that the videos are so easy to share on social media you can
so easy to share on social media you can
so easy to share on social media you can embed them you know search engine you
embed them you know search engine you
embed them you know search engine you know search engine is gonna drive
know search engine is gonna drive
know search engine is gonna drive traffic etc it’s it’s different right
traffic etc it’s it’s different right
traffic etc it’s it’s different right but I think when you’re selling
but I think when you’re selling
but I think when you’re selling something then you’ve got to be more
something then you’ve got to be more
something then you’ve got to be more active in the marketing because there’s
active in the marketing because there’s
active in the marketing because there’s you’re asking people to do something
you’re asking people to do something
you’re asking people to do something that’s more difficult so in your case
that’s more difficult so in your case
that’s more difficult so in your case what you’re doing is you’re constantly
what you’re doing is you’re constantly
what you’re doing is you’re constantly building up and building up the platform
building up and building up the platform
building up and building up the platform which you monetize occasionally with a
which you monetize occasionally with a
which you monetize occasionally with a product or you know with ads but but
product or you know with ads but but
product or you know with ads but but your product online is your marketing so
your product online is your marketing so
your product online is your marketing so I think that makes total sense John it’s
I think that makes total sense John it’s
I think that makes total sense John it’s okay
okay
okay well it’s I’ve that’s what I’ve been
well it’s I’ve that’s what I’ve been
well it’s I’ve that’s what I’ve been preaching in so what has been working
preaching in so what has been working
preaching in so what has been working okay it’s not just doing it once but
okay it’s not just doing it once but
okay it’s not just doing it once but it’s doing it all the time like you’ve
it’s doing it all the time like you’ve
it’s doing it all the time like you’ve built a machine so you’re you’re you’re
built a machine so you’re you’re you’re
built a machine so you’re you’re you’re always growing maybe if you were if
always growing maybe if you were if
always growing maybe if you were if you’d started your channel yesterday
you’d started your channel yesterday
you’d started your channel yesterday more collaborations would be a way to
more collaborations would be a way to
more collaborations would be a way to build your base right so so let’s go
build your base right so so let’s go
build your base right so so let’s go down the funnel so you know I’ve gone a
down the funnel so you know I’ve gone a
down the funnel so you know I’ve gone a buckets around success entrepreneurship
buckets around success entrepreneurship
buckets around success entrepreneurship I have a platform in for other authors
I have a platform in for other authors
I have a platform in for other authors they’re gonna have their platform may
they’re gonna have their platform may
they’re gonna have their platform may not be as big but they have their own
not be as big but they have their own
not be as big but they have their own whatever Twitter following YouTube great
whatever Twitter following YouTube great
whatever Twitter following YouTube great we’re gonna market to them that other
we’re gonna market to them that other
we’re gonna market to them that other 50% podcast interviews what do you
50% podcast interviews what do you
50% podcast interviews what do you recommend in terms of the strategy and
recommend in terms of the strategy and
recommend in terms of the strategy and the outreach to say okay here’s a book
the outreach to say okay here’s a book
the outreach to say okay here’s a book about entrepreneurship yeah Who am I
about entrepreneurship yeah Who am I
about entrepreneurship yeah Who am I gonna reach out to what does high pitch
gonna reach out to what does high pitch
gonna reach out to what does high pitch gonna be how do I make it so that I
gonna be how do I make it so that I
gonna be how do I make it so that I maximize the effort that’s coming out
maximize the effort that’s coming out
maximize the effort that’s coming out well so I I get a question a lot from
well so I I get a question a lot from
well so I I get a question a lot from creators where they go like look I’m
creators where they go like look I’m
creators where they go like look I’m starting a blog about fitness or I’m
starting a blog about fitness or I’m
starting a blog about fitness or I’m starting a blog about entrepreneurship
starting a blog about entrepreneurship
starting a blog about entrepreneurship or whatever it is they go like what
or whatever it is they go like what
or whatever it is they go like what influencers should I reach out to and
influencers should I reach out to and
influencers should I reach out to and and my answer is always if you don’t
and my answer is always if you don’t
and my answer is always if you don’t know then you haven’t done your research
know then you haven’t done your research
know then you haven’t done your research to jut to even justify making this web
to jut to even justify making this web
to jut to even justify making this web you know what I mean like you I imagine
you know what I mean like you I imagine
you know what I mean like you I imagine you know all the influencers in your
you know all the influencers in your
you know all the influencers in your space that you want to reach out to
space that you want to reach out to
space that you want to reach out to because you live and breathe this stuff
because you live and breathe this stuff
because you live and breathe this stuff right and so it can’t like if you don’t
right and so it can’t like if you don’t
right and so it can’t like if you don’t know your own space well enough to know
know your own space well enough to know
know your own space well enough to know who the right influencers are I would
who the right influencers are I would
who the right influencers are I would say you’re you’re making a huge mistake
say you’re you’re making a huge mistake
say you’re you’re making a huge mistake so I really want people to know like who
so I really want people to know like who
so I really want people to know like who are the movers and shakers and have you
are the movers and shakers and have you
are the movers and shakers and have you studied the the space that you’re in to
studied the the space that you’re in to
studied the the space that you’re in to really see who who makes a difference
really see who who makes a difference
really see who who makes a difference right like it’s like if you’re a
right like it’s like if you’re a
right like it’s like if you’re a comedian and you didn’t know that The
comedian and you didn’t know that The
comedian and you didn’t know that The Tonight Show is where you go to break
Tonight Show is where you go to break
Tonight Show is where you go to break out as a comedian it’s like dude what
out as a comedian it’s like dude what
out as a comedian it’s like dude what are you doing and so so you have to live
are you doing and so so you have to live
are you doing and so so you have to live and breathe your space to the point
and breathe your space to the point
and breathe your space to the point where you know who all those influencers
where you know who all those influencers
where you know who all those influencers are and you shouldn’t just be
are and you shouldn’t just be
are and you shouldn’t just be cultivating relationships with them
cultivating relationships with them
cultivating relationships with them because they can help you sell your
because they can help you sell your
because they can help you sell your stuff you should know those people in
stuff you should know those people in
stuff you should know those people in your space because they’re your peer
your space because they’re your peer
your space because they’re your peer group right James alternators talked
group right James alternators talked
group right James alternators talked about the importance of having a scene
about the importance of having a scene
about the importance of having a scene right like who are who are the people
right like who are who are the people
right like who are who are the people that are doing really similar work as
that are doing really similar work as
that are doing really similar work as you and how are you pushing each other
you and how are you pushing each other
you and how are you pushing each other how are you making each other better how
how are you making each other better how
how are you making each other better how are you helping each other it can it can
are you helping each other it can it can
are you helping each other it can it can go that way and I would say the
go that way and I would say the
go that way and I would say the thing I would think about is like don’t
thing I would think about is like don’t
thing I would think about is like don’t just think about it as like what can
just think about it as like what can
just think about it as like what can these people do for me one of the best
these people do for me one of the best
these people do for me one of the best ways to develop relationships and to
ways to develop relationships and to
ways to develop relationships and to grow your work and to get fans is to is
grow your work and to get fans is to is
grow your work and to get fans is to is to be a supporter of other people right
to be a supporter of other people right
to be a supporter of other people right I built my platform as an author an
I built my platform as an author an
I built my platform as an author an email list that’s now about 85,000
email list that’s now about 85,000
email list that’s now about 85,000 people by recommending other authors
people by recommending other authors
people by recommending other authors right I started a reading list where I
right I started a reading list where I
right I started a reading list where I recommend books it’s just if you go to
recommend books it’s just if you go to
recommend books it’s just if you go to my websites Bryan Holaday dotnet slash
my websites Bryan Holaday dotnet slash
my websites Bryan Holaday dotnet slash reading list and it’s it’s just
reading list and it’s it’s just
reading list and it’s it’s just recommendations of books that I really
recommendations of books that I really
recommendations of books that I really like and so I’ve met hundreds if not
like and so I’ve met hundreds if not
like and so I’ve met hundreds if not thousands of authors over the last 10
thousands of authors over the last 10
thousands of authors over the last 10 years that I’ve done this as well as
years that I’ve done this as well as
years that I’ve done this as well as contacts and publishers agents editors
contacts and publishers agents editors
contacts and publishers agents editors etc because I’ve been a champion of
etc because I’ve been a champion of
etc because I’ve been a champion of other people’s work and I think your
other people’s work and I think your
other people’s work and I think your channel is a testament to that too
channel is a testament to that too
channel is a testament to that too very few of the videos are about you
very few of the videos are about you
very few of the videos are about you they’re all about other people and how
they’re all about other people and how
they’re all about other people and how your you translated their work and
your you translated their work and
your you translated their work and brought it to a larger audience yeah I
brought it to a larger audience yeah I
brought it to a larger audience yeah I think about in my youtube experience the
think about in my youtube experience the
think about in my youtube experience the first two collaborations I did with kind
first two collaborations I did with kind
first two collaborations I did with kind of bigger channels and me at the time
of bigger channels and me at the time
of bigger channels and me at the time were Tim Schmoyer and Derral Eve’s and
were Tim Schmoyer and Derral Eve’s and
were Tim Schmoyer and Derral Eve’s and they both have like how to YouTube kinds
they both have like how to YouTube kinds
they both have like how to YouTube kinds of channels and I was already a fan of
of channels and I was already a fan of
of channels and I was already a fan of their channel and I already subscribed
their channel and I already subscribed
their channel and I already subscribed and I knew their content I think if you
and I knew their content I think if you
and I knew their content I think if you are a fan already and you know you know
are a fan already and you know you know
are a fan already and you know you know you’re already aligned like you like
you’re already aligned like you like
you’re already aligned like you like them because you like their message and
them because you like their message and
them because you like their message and they’re more likely to want to do some
they’re more likely to want to do some
they’re more likely to want to do some kind of work with you yeah I mean so I
kind of work with you yeah I mean so I
kind of work with you yeah I mean so I get an email probably once a day and
get an email probably once a day and
get an email probably once a day and it’s like dear sir I’m so-and-so I would
it’s like dear sir I’m so-and-so I would
it’s like dear sir I’m so-and-so I would like to suggest a guest post on your
like to suggest a guest post on your
like to suggest a guest post on your website I’m ready man it’s like I’ve
website I’m ready man it’s like I’ve
website I’m ready man it’s like I’ve never done a guest post on my website
never done a guest post on my website
never done a guest post on my website ever so I know by nature of sending me
ever so I know by nature of sending me
ever so I know by nature of sending me this email that you’re not a fan right
this email that you’re not a fan right
this email that you’re not a fan right know what I mean and so so it’s like if
know what I mean and so so it’s like if
know what I mean and so so it’s like if you don’t know their people’s work it’s
you don’t know their people’s work it’s
you don’t know their people’s work it’s really hard for you to fake that and
really hard for you to fake that and
really hard for you to fake that and they can see through it immediately and
they can see through it immediately and
they can see through it immediately and so like don’t look for these hacks and
so like don’t look for these hacks and
so like don’t look for these hacks and tricks like do the work you know what I
tricks like do the work you know what I
tricks like do the work you know what I mean actually live and breathe what
mean actually live and breathe what
mean actually live and breathe what you’re doing that’s the way to break
you’re doing that’s the way to break
you’re doing that’s the way to break through yeah and I think it’s finding
through yeah and I think it’s finding
through yeah and I think it’s finding the angle that you can bring a
the angle that you can bring a
the angle that you can bring a perspective to their audience you know
perspective to their audience you know
perspective to their audience you know yes for me with Tim and Darrell they
yes for me with Tim and Darrell they
yes for me with Tim and Darrell they both knew YouTube way better than I did
both knew YouTube way better than I did
both knew YouTube way better than I did at the time but I said hey I have a
at the time but I said hey I have a
at the time but I said hey I have a venture capital background I have an
venture capital background I have an
venture capital background I have an entrepreneurship
entrepreneurship
entrepreneurship background can I bring some of that to
background can I bring some of that to
background can I bring some of that to help your audience yeah that’s a cool
help your audience yeah that’s a cool
help your audience yeah that’s a cool idea
idea
idea so you’re contributing and I knew that
so you’re contributing and I knew that
so you’re contributing and I knew that because I’m a fan of their right content
because I’m a fan of their right content
because I’m a fan of their right content as well right right right right yeah if
as well right right right right yeah if
as well right right right right yeah if you can send a template you’re doing it
you can send a template you’re doing it
you can send a template you’re doing it wrong do you know what I mean like it’s
wrong do you know what I mean like it’s
wrong do you know what I mean like it’s like I say my relationship with
like I say my relationship with
like I say my relationship with influencers should be like if I’m asking
influencers should be like if I’m asking
influencers should be like if I’m asking them to promote something of mine it
them to promote something of mine it
them to promote something of mine it should be like we’re as familiar as like
should be like we’re as familiar as like
should be like we’re as familiar as like me asking them to like water my plants
me asking them to like water my plants
me asking them to like water my plants while I’m out of town like that’s the
while I’m out of town like that’s the
while I’m out of town like that’s the kind of relationship that I want to have
kind of relationship that I want to have
kind of relationship that I want to have where I’ve done things for them and then
where I’ve done things for them and then
where I’ve done things for them and then so if I’m asking something of them they
so if I’m asking something of them they
so if I’m asking something of them they don’t they don’t feel like that’s an
don’t they don’t feel like that’s an
don’t they don’t feel like that’s an imposition they feel like this is what
imposition they feel like this is what
imposition they feel like this is what we do for each other right how do you
we do for each other right how do you
we do for each other right how do you how do you maintain the relationships
how do you maintain the relationships
how do you maintain the relationships with all the people that you kind of
with all the people that you kind of
with all the people that you kind of want to stay in touch with cuz I think
want to stay in touch with cuz I think
want to stay in touch with cuz I think about we work together like way back
about we work together like way back
about we work together like way back when you were part of American Apparel
when you were part of American Apparel
when you were part of American Apparel and a small project together and then
and a small project together and then
and a small project together and then and then you know we lost touch yeah
and then you know we lost touch yeah
and then you know we lost touch yeah great at staying in touch and you shot
great at staying in touch and you shot
great at staying in touch and you shot me an email say hey Evan I forget what
me an email say hey Evan I forget what
me an email say hey Evan I forget what you’re working on like hey favorite in
you’re working on like hey favorite in
you’re working on like hey favorite in town I love to meet and then we
town I love to meet and then we
town I love to meet and then we connected in New York and yeah reconnect
connected in New York and yeah reconnect
connected in New York and yeah reconnect it but it’s like years later like so I
it but it’s like years later like so I
it but it’s like years later like so I imagine you multiply that over how many
imagine you multiply that over how many
imagine you multiply that over how many people who have influenced like how do
people who have influenced like how do
people who have influenced like how do you how do you maintain those
you how do you maintain those
you how do you maintain those relationships I’m not as good at as good
relationships I’m not as good at as good
relationships I’m not as good at as good at it as some people or as I could be
at it as some people or as I could be
at it as some people or as I could be certainly like like when I saw when we
certainly like like when I saw when we
certainly like like when I saw when we reconnected it was literally like I was
reconnected it was literally like I was
reconnected it was literally like I was just watching videos on YouTube and I
just watching videos on YouTube and I
just watching videos on YouTube and I was like I remember this dude we talked
was like I remember this dude we talked
was like I remember this dude we talked like eight years ago and and but but I
like eight years ago and and but but I
like eight years ago and and but but I think the difference is as soon as I as
think the difference is as soon as I as
think the difference is as soon as I as soon as I had that reaction I didn’t go
soon as I had that reaction I didn’t go
soon as I had that reaction I didn’t go like hey I should say something to him I
like hey I should say something to him I
like hey I should say something to him I I said something to you know what I mean
I said something to you know what I mean
I said something to you know what I mean like I sent you an email like right then
like I sent you an email like right then
like I sent you an email like right then and and like part of that though is that
and and like part of that though is that
and and like part of that though is that I wasn’t thinking like Oh what can I get
I wasn’t thinking like Oh what can I get
I wasn’t thinking like Oh what can I get out of Evan it was like I’m gonna reach
out of Evan it was like I’m gonna reach
out of Evan it was like I’m gonna reach out to this / – in that right so you
out to this / – in that right so you
out to this / – in that right so you have to you actually have to love it
have to you actually have to love it
have to you actually have to love it like if you’re thinking about this like
like if you’re thinking about this like
like if you’re thinking about this like transactionally i think it’s not going
transactionally i think it’s not going
transactionally i think it’s not going to be fun and you’re not gonna do it
to be fun and you’re not gonna do it
to be fun and you’re not gonna do it right like like that for instance
right like like that for instance
right like like that for instance there’s services like contactually and
there’s services like contactually and
there’s services like contactually and other apps where like they sort of
other apps where like they sort of
other apps where like they sort of monitor your email and they go like hey
monitor your email and they go like hey
monitor your email and they go like hey you haven’t sent Evan and you
you haven’t sent Evan and you
you haven’t sent Evan and you six months like to send him a note and
six months like to send him a note and
six months like to send him a note and like I get those from other people and I
like I get those from other people and I
like I get those from other people and I can spot when they’re doing it you know
can spot when they’re doing it you know
can spot when they’re doing it you know like like I got this email out of the
like like I got this email out of the
like like I got this email out of the blue from someone it was like hi Ryan I
blue from someone it was like hi Ryan I
blue from someone it was like hi Ryan I just wanted to see how I could help you
just wanted to see how I could help you
just wanted to see how I could help you today and like that was all it said I
today and like that was all it said I
today and like that was all it said I was like no human would ever send this
was like no human would ever send this
was like no human would ever send this email like that’s such a weird thing to
email like that’s such a weird thing to
email like that’s such a weird thing to say you know and and like so it just
say you know and and like so it just
say you know and and like so it just made me feel like I was like a part of
made me feel like I was like a part of
made me feel like I was like a part of that person’s to-do list and I didn’t
that person’s to-do list and I didn’t
that person’s to-do list and I didn’t appreciate that so great
appreciate that so great
appreciate that so great maybe my system isn’t perfect but I do
maybe my system isn’t perfect but I do
maybe my system isn’t perfect but I do feel like it’s authentic and real and so
feel like it’s authentic and real and so
feel like it’s authentic and real and so I kind of do it that applies to too much
I kind of do it that applies to too much
I kind of do it that applies to too much more than just business relationships to
more than just business relationships to
more than just business relationships to you like to your team to your family to
you like to your team to your family to
you like to your team to your family to your friends I tried to get in that
your friends I tried to get in that
your friends I tried to get in that habit to you like if I’m thinking about
habit to you like if I’m thinking about
habit to you like if I’m thinking about somebody I can tell them and even
somebody I can tell them and even
somebody I can tell them and even yesterday as an example or two years ago
yesterday as an example or two years ago
yesterday as an example or two years ago I was in the shower thinking about
I was in the shower thinking about
I was in the shower thinking about somebody on my team is it’s a dude and I
somebody on my team is it’s a dude and I
somebody on my team is it’s a dude and I brought them and said hey hey hey Jason
brought them and said hey hey hey Jason
brought them and said hey hey hey Jason I was thinking about you in the shower
I was thinking about you in the shower
I was thinking about you in the shower this morning lol and then they bit like
this morning lol and then they bit like
this morning lol and then they bit like my thoughts yeah and like it’s even more
my thoughts yeah and like it’s even more
my thoughts yeah and like it’s even more authentic and more human and more funny
authentic and more human and more funny
authentic and more human and more funny and I’ve never had those things backfire
and I’ve never had those things backfire
and I’ve never had those things backfire and sometimes it’s like 2:00 in the
and sometimes it’s like 2:00 in the
and sometimes it’s like 2:00 in the morning just this random thought like
morning just this random thought like
morning just this random thought like I’m thinking about Ryan I’m thinking
I’m thinking about Ryan I’m thinking
I’m thinking about Ryan I’m thinking about somebody and you just shoot out
about somebody and you just shoot out
about somebody and you just shoot out that email should have that message
that email should have that message
that email should have that message right away because you’re gonna forget
right away because you’re gonna forget
right away because you’re gonna forget the next day and you’re also in that
the next day and you’re also in that
the next day and you’re also in that authentic moment thinking about them so
authentic moment thinking about them so
authentic moment thinking about them so the weirdest thing happened to me when I
the weirdest thing happened to me when I
the weirdest thing happened to me when I wrote this book called the obstacles the
wrote this book called the obstacles the
wrote this book called the obstacles the way and as after it came out it started
way and as after it came out it started
way and as after it came out it started to make its way through professional
to make its way through professional
to make its way through professional sports sort of a total accident I didn’t
sports sort of a total accident I didn’t
sports sort of a total accident I didn’t plan it I didn’t know it and it was the
plan it I didn’t know it and it was the
plan it I didn’t know it and it was the weirdest thing I started getting emails
weirdest thing I started getting emails
weirdest thing I started getting emails from like coaches like big coaches for
from like coaches like big coaches for
from like coaches like big coaches for big teams like the New England Patriots
big teams like the New England Patriots
big teams like the New England Patriots and the Seahawks and stuff like that and
and the Seahawks and stuff like that and
and the Seahawks and stuff like that and and at first I was like shocked like I
and at first I was like shocked like I
and at first I was like shocked like I was like why are these people emailing
was like why are these people emailing
was like why are these people emailing me this makes like it’s cool that
me this makes like it’s cool that
me this makes like it’s cool that they’re reading my book but why are they
they’re reading my book but why are they
they’re reading my book but why are they emailing me and then I realized that
emailing me and then I realized that
emailing me and then I realized that they had the same habit that you and I
they had the same habit that you and I
they had the same habit that you and I were just talking about if they read
were just talking about if they read
were just talking about if they read something and they liked it they shot
something and they liked it they shot
something and they liked it they shot the person an email and so and and
the person an email and so and and
the person an email and so and and that’s how they’ve built up really
that’s how they’ve built up really
that’s how they’ve built up really valuable networks of experts and allies
valuable networks of experts and allies
valuable networks of experts and allies and donors and supporters and reporters
and donors and supporters and reporters
and donors and supporters and reporters and all these things right it’s like
and all these things right it’s like
and all these things right it’s like they if they see something they like so
they if they see something they like so
they if they see something they like so so that’s a habit that I’ve tried to
so that’s a habit that I’ve tried to
so that’s a habit that I’ve tried to cultivate like if I’m reading
cultivate like if I’m reading
cultivate like if I’m reading an article in The New York Times and I
an article in The New York Times and I
an article in The New York Times and I think it’s really good I’ll shoot the
think it’s really good I’ll shoot the
think it’s really good I’ll shoot the reporter an email I’ll just be like hey
reporter an email I’ll just be like hey
reporter an email I’ll just be like hey look I thought this was really good I’m
look I thought this was really good I’m
look I thought this was really good I’m like they don’t I don’t say like hey you
like they don’t I don’t say like hey you
like they don’t I don’t say like hey you know I have a big email list we should
know I have a big email list we should
know I have a big email list we should be friends or something like I just send
be friends or something like I just send
be friends or something like I just send them this note and then who knows maybe
them this note and then who knows maybe
them this note and then who knows maybe in seven years I’ll be watching the
in seven years I’ll be watching the
in seven years I’ll be watching the YouTube video and I’ll be like hey
YouTube video and I’ll be like hey
YouTube video and I’ll be like hey remember we talked seven years ago and
remember we talked seven years ago and
remember we talked seven years ago and we should do something you know like you
we should do something you know like you
we should do something you know like you might you you the really these things
might you you the really these things
might you you the really these things aren’t so transactional they’re like
aren’t so transactional they’re like
aren’t so transactional they’re like little investments little bets you know
little investments little bets you know
little investments little bets you know and and you never know how things are
and and you never know how things are
and and you never know how things are gonna turn out and so I think you want
gonna turn out and so I think you want
gonna turn out and so I think you want to be as generous and friendly and
to be as generous and friendly and
to be as generous and friendly and authentic as possible you know Brian
authentic as possible you know Brian
authentic as possible you know Brian Grazer yes the the filmmaker yeah yeah
Grazer yes the the filmmaker yeah yeah
Grazer yes the the filmmaker yeah yeah so something I don’t know am i’m a huge
so something I don’t know am i’m a huge
so something I don’t know am i’m a huge fan but he said behind the scenes guy
fan but he said behind the scenes guy
fan but he said behind the scenes guy right like he’s with the matching
right like he’s with the matching
right like he’s with the matching entertainment Ron Howard they’ve won
entertainment Ron Howard they’ve won
entertainment Ron Howard they’ve won like you know dozens of Academy Awards a
like you know dozens of Academy Awards a
like you know dozens of Academy Awards a path you know that so his team reached
path you know that so his team reached
path you know that so his team reached out to me and said hey Brian would like
out to me and said hey Brian would like
out to me and said hey Brian would like to meet you really come to LA and and
to meet you really come to LA and and
to meet you really come to LA and and have a half an hour sit down with Brian
have a half an hour sit down with Brian
have a half an hour sit down with Brian it’s like okay sure happy to go down
it’s like okay sure happy to go down
it’s like okay sure happy to go down there I had something else happening
there I had something else happening
there I had something else happening there so I popped in and he explained to
there so I popped in and he explained to
there so I popped in and he explained to me that you know he liked my channel he
me that you know he liked my channel he
me that you know he liked my channel he shows his son the videos and he just
shows his son the videos and he just
shows his son the videos and he just wanted to meet he’s like I don’t know I
wanted to meet he’s like I don’t know I
wanted to meet he’s like I don’t know I don’t know what to talk about yeah I
don’t know what to talk about yeah I
don’t know what to talk about yeah I have no agenda yeah when I came to
have no agenda yeah when I came to
have no agenda yeah when I came to Hollywood I knew nobody and I just met
Hollywood I knew nobody and I just met
Hollywood I knew nobody and I just met people and said hey I’m curious about
people and said hey I’m curious about
people and said hey I’m curious about you and now he kind of knows everyone in
you and now he kind of knows everyone in
you and now he kind of knows everyone in Hollywood he’s expanding beyond to other
Hollywood he’s expanding beyond to other
Hollywood he’s expanding beyond to other creatives and there’s no agenda just to
creatives and there’s no agenda just to
creatives and there’s no agenda just to meet and connect basically do you ever
meet and connect basically do you ever
meet and connect basically do you ever want to do a TV short movie and like I
want to do a TV short movie and like I
want to do a TV short movie and like I don’t know I’m gonna write so like that
don’t know I’m gonna write so like that
don’t know I’m gonna write so like that curiosity that reaching out that forming
curiosity that reaching out that forming
curiosity that reaching out that forming connections with no agenda is
connections with no agenda is
connections with no agenda is interesting ya know and and I’m from
interesting ya know and and I’m from
interesting ya know and and I’m from what I’ve read about Brian graders some
what I’ve read about Brian graders some
what I’ve read about Brian graders some of his biggest movies have come from
of his biggest movies have come from
of his biggest movies have come from lunches like that you know like I think
lunches like that you know like I think
lunches like that you know like I think that he met Eminem that way and that’s
that he met Eminem that way and that’s
that he met Eminem that way and that’s how the movie 8 mile happened you know
how the movie 8 mile happened you know
how the movie 8 mile happened you know it’s like he would meet interesting
it’s like he would meet interesting
it’s like he would meet interesting people who’s it’s like you you have to
people who’s it’s like you you have to
people who’s it’s like you you have to have that flicker of interest and then
have that flicker of interest and then
have that flicker of interest and then you have to pursue it and I think a lot
you have to pursue it and I think a lot
you have to pursue it and I think a lot of people just sort of leave things on
of people just sort of leave things on
of people just sort of leave things on the table that way
the table that way
the table that way interesting well Brian is crazy how
interesting well Brian is crazy how
interesting well Brian is crazy how quickly time flies really at the mark I
quickly time flies really at the mark I
quickly time flies really at the mark I want everybody to check out perennial
want everybody to check out perennial
want everybody to check out perennial cellar check it on an amazon go to
cellar check it on an amazon go to
cellar check it on an amazon go to perennial sale calm I’m going to give it
perennial sale calm I’m going to give it
perennial sale calm I’m going to give it to Ryan for one final message Ryan my
to Ryan for one final message Ryan my
to Ryan for one final message Ryan my grandkid
grandkid
grandkid is gonna watch this video I’m gonna make
is gonna watch this video I’m gonna make
is gonna watch this video I’m gonna make her go to this part in the video let’s
her go to this part in the video let’s
her go to this part in the video let’s start with what’s the final message you
start with what’s the final message you
start with what’s the final message you want to deliver to people that my grand
want to deliver to people that my grand
want to deliver to people that my grand my granddaughter’s gonna watch so so
my granddaughter’s gonna watch so so
my granddaughter’s gonna watch so so here’s what I would say I think there’s
here’s what I would say I think there’s
here’s what I would say I think there’s lots of ways to make money in life right
lots of ways to make money in life right
lots of ways to make money in life right you can make money on Wall Street you
you can make money on Wall Street you
you can make money on Wall Street you can make money as an entrepreneur you
can make money as an entrepreneur you
can make money as an entrepreneur you can make there’s lots of ways to make
can make there’s lots of ways to make
can make there’s lots of ways to make money and some of the money some of
money and some of the money some of
money and some of the money some of those ways are surprisingly easy right
those ways are surprisingly easy right
those ways are surprisingly easy right and I think we we actually make it seem
and I think we we actually make it seem
and I think we we actually make it seem harder than it actually is
harder than it actually is
harder than it actually is so my point is if you’re gonna if you’re
so my point is if you’re gonna if you’re
so my point is if you’re gonna if you’re gonna make art right you’re gonna make
gonna make art right you’re gonna make
gonna make art right you’re gonna make videos or books or you’re gonna be a
videos or books or you’re gonna be a
videos or books or you’re gonna be a writer or you’re gonna be a creator of
writer or you’re gonna be a creator of
writer or you’re gonna be a creator of some kind don’t do it just to make money
some kind don’t do it just to make money
some kind don’t do it just to make money do it because you want to make something
do it because you want to make something
do it because you want to make something meaningful and important because you
meaningful and important because you
meaningful and important because you want to leave a legacy because you want
want to leave a legacy because you want
want to leave a legacy because you want something that can last for more than
something that can last for more than
something that can last for more than one generation right and so if you’re
one generation right and so if you’re
one generation right and so if you’re gonna do it I would say do it right
gonna do it I would say do it right
gonna do it I would say do it right right like don’t don’t decide to be an
right like don’t don’t decide to be an
right like don’t don’t decide to be an author because you heard lots of people
author because you heard lots of people
author because you heard lots of people are making money in ebooks that’s a
are making money in ebooks that’s a
are making money in ebooks that’s a really crummy reason to do it do it
really crummy reason to do it do it
really crummy reason to do it do it because you can’t not do it because it
because you can’t not do it because it
because you can’t not do it because it speaks to some part of your soul and I
speaks to some part of your soul and I
speaks to some part of your soul and I think you’ll be you’ll not only be
think you’ll be you’ll not only be
think you’ll be you’ll not only be happier but I actually think you’ll be a
happier but I actually think you’ll be a
happier but I actually think you’ll be a lot more successful I love it
lot more successful I love it
lot more successful I love it Ryan holiday ladies and gentlemen well
Ryan holiday ladies and gentlemen well
Ryan holiday ladies and gentlemen well right thank you for your time thank you
right thank you for your time thank you
right thank you for your time thank you guys all for watching we’ll do this
guys all for watching we’ll do this
guys all for watching we’ll do this again soon we believe in you hope
again soon we believe in you hope
again soon we believe in you hope continue to believe in yourself
continue to believe in yourself
continue to believe in yourself and whatever your one word is Thank You
and whatever your one word is Thank You
and whatever your one word is Thank You Ryan we’ll see you soon
”
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