– quacks don’t echo show the quenches man’s age-old thirst to test scientific
man’s age-old thirst to test scientific
man’s age-old thirst to test scientific facts and have a studio audience boat on
facts and have a studio audience boat on
facts and have a studio audience boat on which fax they like the best you’re
which fax they like the best you’re
which fax they like the best you’re upset the great my fact is very cool
upset the great my fact is very cool
upset the great my fact is very cool – great fact people are more likely to
– great fact people are more likely to
– great fact people are more likely to believe you if a statement rhymes if a
believe you if a statement rhymes if a
believe you if a statement rhymes if a statement rhymes that’s a fact jack I
statement rhymes that’s a fact jack I
statement rhymes that’s a fact jack I guess it’s true there you go
guess it’s true there you go
guess it’s true there you go and by people do you mean four-year-olds
and by people do you mean four-year-olds
and by people do you mean four-year-olds yes I’d like to know how this works well
yes I’d like to know how this works well
yes I’d like to know how this works well watch this clip from Little Bo Peep to
watch this clip from Little Bo Peep to
watch this clip from Little Bo Peep to Lil Wayne rhyming has always been a
Lil Wayne rhyming has always been a
Lil Wayne rhyming has always been a pleasing form of human communication but
pleasing form of human communication but
pleasing form of human communication but just because we like rhymes does that
just because we like rhymes does that
just because we like rhymes does that mean we can be influenced by them are we
mean we can be influenced by them are we
mean we can be influenced by them are we more likely to believe a statement if it
more likely to believe a statement if it
more likely to believe a statement if it rhymes my research shows that rhyming
rhymes my research shows that rhyming
rhymes my research shows that rhyming statements are easier to understand that
statements are easier to understand that
statements are easier to understand that non-rhyming statements this is a
non-rhyming statements this is a
non-rhyming statements this is a phenomenon called cognitive fluency and
phenomenon called cognitive fluency and
phenomenon called cognitive fluency and it explains why we use proverbs and
it explains why we use proverbs and
it explains why we use proverbs and Nursery Rhymes to teach children what a
Nursery Rhymes to teach children what a
Nursery Rhymes to teach children what a statement is pleasing to the ear it also
statement is pleasing to the ear it also
statement is pleasing to the ear it also turns out to be less difficult to
turns out to be less difficult to
turns out to be less difficult to understand and easier to believe people
understand and easier to believe people
understand and easier to believe people have come to equate the aesthetic
have come to equate the aesthetic
have come to equate the aesthetic qualities of a statement with its
qualities of a statement with its
qualities of a statement with its believability if the science is true we
believability if the science is true we
believability if the science is true we can show it to you you believe me if you
can show it to you you believe me if you
can show it to you you believe me if you do it’s probably because I just made a
do it’s probably because I just made a
do it’s probably because I just made a rhyme for this one we’ll need some test
rhyme for this one we’ll need some test
rhyme for this one we’ll need some test subjects some statements that rhyme some
subjects some statements that rhyme some
subjects some statements that rhyme some statements that don’t rhyme and of
statements that don’t rhyme and of
statements that don’t rhyme and of course someone to read them meet our
course someone to read them meet our
course someone to read them meet our actress Jocelyn who is pretending to be
actress Jocelyn who is pretending to be
actress Jocelyn who is pretending to be a researcher for a chain of supermarkets
a researcher for a chain of supermarkets
a researcher for a chain of supermarkets we grabbed ten shoppers from this busy
we grabbed ten shoppers from this busy
we grabbed ten shoppers from this busy retail spot and brought them to a fake
retail spot and brought them to a fake
retail spot and brought them to a fake Market Research Center claiming to be
Market Research Center claiming to be
Market Research Center claiming to be conducting market research Jocelyn asked
conducting market research Jocelyn asked
conducting market research Jocelyn asked them to rate the truthfulness of her
them to rate the truthfulness of her
them to rate the truthfulness of her statements on a scale of one to five
statements on a scale of one to five
statements on a scale of one to five with one being the least believable and
with one being the least believable and
with one being the least believable and five the most believable first the non
five the most believable first the non
five the most believable first the non rhymes don’t take a risk about the cost
rhymes don’t take a risk about the cost
rhymes don’t take a risk about the cost of things
ya know what did they think when the
ya know what did they think when the exact same idea was put into a rhyme
exact same idea was put into a rhyme
exact same idea was put into a rhyme don’t roll the dice when it comes to
don’t roll the dice when it comes to
don’t roll the dice when it comes to price see kind of true let’s try another
price see kind of true let’s try another
price see kind of true let’s try another one someone who has poor taste shouldn’t
one someone who has poor taste shouldn’t
one someone who has poor taste shouldn’t go shopping just donate things and now
go shopping just donate things and now
go shopping just donate things and now the rhyming version shopping can be a
the rhyming version shopping can be a
the rhyming version shopping can be a waste if the buyer has no taste we seem
waste if the buyer has no taste we seem
waste if the buyer has no taste we seem to have demonstrated that it works but
to have demonstrated that it works but
to have demonstrated that it works but about a pretty trivial topic what about
about a pretty trivial topic what about
about a pretty trivial topic what about something more controversial like
something more controversial like
something more controversial like politics no we didn’t turn our actress
politics no we didn’t turn our actress
politics no we didn’t turn our actress into Hillary Rodham Clinton just a
into Hillary Rodham Clinton just a
into Hillary Rodham Clinton just a reporter for a cable news network called
reporter for a cable news network called
reporter for a cable news network called news views
”
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