hello believe nation its Evan my one word is believe and I believe in people
word is believe and I believe in people
word is believe and I believe in people more than they believe in themselves in
more than they believe in themselves in
more than they believe in themselves in my sincere hope is that if you see in
my sincere hope is that if you see in
my sincere hope is that if you see in yourself what I see in you you’ll be
yourself what I see in you you’ll be
yourself what I see in you you’ll be able to change the planet and so to help
able to change the planet and so to help
able to change the planet and so to help you on your journey we’re continuing the
you on your journey we’re continuing the
you on your journey we’re continuing the top five book series where we basically
top five book series where we basically
top five book series where we basically look at five books that are trending on
look at five books that are trending on
look at five books that are trending on Amazon in a certain category and
Amazon in a certain category and
Amazon in a certain category and thinking might be of interesting value
thinking might be of interesting value
thinking might be of interesting value to you guys
to you guys
to you guys entrepreneurs kind of build your
entrepreneurs kind of build your
entrepreneurs kind of build your business and so today we’re looking at
business and so today we’re looking at
business and so today we’re looking at the top five books for small business
the top five books for small business
the top five books for small business owners coming in at number five is the
owners coming in at number five is the
owners coming in at number five is the hard thing about hard things by Ben
hard thing about hard things by Ben
hard thing about hard things by Ben Horowitz Ben Horowitz you originally
Horowitz Ben Horowitz you originally
Horowitz Ben Horowitz you originally referred to as the CEO Whisperer is your
referred to as the CEO Whisperer is your
referred to as the CEO Whisperer is your new book the hard thing about hard
new book the hard thing about hard
new book the hard thing about hard things a way to stop whispering and get
things a way to stop whispering and get
things a way to stop whispering and get the word out more widely yeah I’m going
the word out more widely yeah I’m going
the word out more widely yeah I’m going to step my game up to the CEO shatter
to step my game up to the CEO shatter
to step my game up to the CEO shatter but actually the reason I wrote the book
but actually the reason I wrote the book
but actually the reason I wrote the book was when I was CEO I would have these
was when I was CEO I would have these
was when I was CEO I would have these times where I’d be up at two o’clock in
times where I’d be up at two o’clock in
times where I’d be up at two o’clock in the morning and in a cold sweat and
the morning and in a cold sweat and
the morning and in a cold sweat and trying to figure out why then the
trying to figure out why then the
trying to figure out why then the management books that I read were
management books that I read were
management books that I read were helping me you know I was just stuck and
helping me you know I was just stuck and
helping me you know I was just stuck and what I came to realize was most of the
what I came to realize was most of the
what I came to realize was most of the books that I had read were about here
books that I had read were about here
books that I had read were about here are all the things that you do to not
are all the things that you do to not
are all the things that you do to not screw up your company but once your
screw up your company but once your
screw up your company but once your company is screwed up you’re on your own
company is screwed up you’re on your own
company is screwed up you’re on your own and it turns out that the like the
and it turns out that the like the
and it turns out that the like the really hard part about running a company
really hard part about running a company
really hard part about running a company is when things go go wrong or when you
is when things go go wrong or when you
is when things go go wrong or when you get a very emotionally difficult
get a very emotionally difficult
get a very emotionally difficult situation and there wasn’t anything for
situation and there wasn’t anything for
situation and there wasn’t anything for that so that’s kind of what prompted me
that so that’s kind of what prompted me
that so that’s kind of what prompted me to write the book coming in at number
to write the book coming in at number
to write the book coming in at number four is girlboss by Sophia Amoruso
four is girlboss by Sophia Amoruso
four is girlboss by Sophia Amoruso [Music]
[Music]
[Music] did you ever think that it would be such
did you ever think that it would be such
did you ever think that it would be such a phenomenon no I mean I think everybody
a phenomenon no I mean I think everybody
a phenomenon no I mean I think everybody wants their books to be a best-seller
wants their books to be a best-seller
wants their books to be a best-seller and so it wasn’t something that we you
and so it wasn’t something that we you
and so it wasn’t something that we you know that we didn’t talk about but I
know that we didn’t talk about but I
know that we didn’t talk about but I didn’t see no I’ve never written a book
didn’t see no I’ve never written a book
didn’t see no I’ve never written a book before I don’t know how the whole world
before I don’t know how the whole world
before I don’t know how the whole world work he’s very new to me and yeah it was
work he’s very new to me and yeah it was
work he’s very new to me and yeah it was just kind of like it’s an easy book to
just kind of like it’s an easy book to
just kind of like it’s an easy book to read on the Sunday it’s not super heavy
read on the Sunday it’s not super heavy
read on the Sunday it’s not super heavy but it’s entertaining it’s not like if
but it’s entertaining it’s not like if
but it’s entertaining it’s not like if you do these five things this will
you do these five things this will
you do these five things this will happen to you a lot of storytelling an
happen to you a lot of storytelling an
happen to you a lot of storytelling an anecdote
anecdote
anecdote some fun quotes what’s your favorite
some fun quotes what’s your favorite
some fun quotes what’s your favorite story and here was heard go to oh god I
story and here was heard go to oh god I
story and here was heard go to oh god I mean I think you know a lot of people
mean I think you know a lot of people
mean I think you know a lot of people ask when was the moment that was kind of
ask when was the moment that was kind of
ask when was the moment that was kind of like a turning point for you and for me
like a turning point for you and for me
like a turning point for you and for me it was a really crazy time I was on eBay
it was a really crazy time I was on eBay
it was a really crazy time I was on eBay and went to a thrift store was just
and went to a thrift store was just
and went to a thrift store was just looking around and found a Chanel jacket
looking around and found a Chanel jacket
looking around and found a Chanel jacket for $8.00 and you know had no idea how
for $8.00 and you know had no idea how
for $8.00 and you know had no idea how much it was worth I was like wow she now
much it was worth I was like wow she now
much it was worth I was like wow she now eight dollars call me buy it put it on
eight dollars call me buy it put it on
eight dollars call me buy it put it on eBay for $9.99 it could have sold for
eBay for $9.99 it could have sold for
eBay for $9.99 it could have sold for $9.99 but of course people bid on it in
$9.99 but of course people bid on it in
$9.99 but of course people bid on it in auction and after a week it would for
auction and after a week it would for
auction and after a week it would for like over a thousand dollars just like
like over a thousand dollars just like
like over a thousand dollars just like yeah just such a cool vote of confidence
yeah just such a cool vote of confidence
yeah just such a cool vote of confidence that something was working coming in
that something was working coming in
that something was working coming in number three issue dog by phil night
number three issue dog by phil night
number three issue dog by phil night [Music]
[Music]
[Music] other people have written books about
other people have written books about
other people have written books about nike this is your first time my take us
nike this is your first time my take us
nike this is your first time my take us back you’re out of school you and your
back you’re out of school you and your
back you’re out of school you and your dad so you’ve got this crazy idea that’s
dad so you’ve got this crazy idea that’s
dad so you’ve got this crazy idea that’s what you kept saying this crazy idea
what you kept saying this crazy idea
what you kept saying this crazy idea right how did that happen well basically
right how did that happen well basically
right how did that happen well basically it was generated from two places
it was generated from two places
it was generated from two places basically the running track at Oregon
basically the running track at Oregon
basically the running track at Oregon where environment was always fill in the
where environment was always fill in the
where environment was always fill in the shoes and then at Stanford Business
shoes and then at Stanford Business
shoes and then at Stanford Business School I took an entrepreneurship class
School I took an entrepreneurship class
School I took an entrepreneurship class where I wrote about you know the track
where I wrote about you know the track
where I wrote about you know the track shoe industry and how to break into it
shoe industry and how to break into it
shoe industry and how to break into it and so the two ideas kept growing and
and so the two ideas kept growing and
and so the two ideas kept growing and then finally I went to my father and
then finally I went to my father and
then finally I went to my father and said I need to pursue this a bit was
said I need to pursue this a bit was
said I need to pursue this a bit was there ever a time that you thought this
there ever a time that you thought this
there ever a time that you thought this isn’t and we wouldn’t read the book I
isn’t and we wouldn’t read the book I
isn’t and we wouldn’t read the book I mean even though I know the outcome the
mean even though I know the outcome the
mean even though I know the outcome the times I’m reading it and saying he’s not
times I’m reading it and saying he’s not
times I’m reading it and saying he’s not going to make it he’s not going to all
going to make it he’s not going to all
going to make it he’s not going to all absolutely right on the edge a couple
absolutely right on the edge a couple
absolutely right on the edge a couple times that I know I say was every time
times that I know I say was every time
times that I know I say was every time yeah there were sometimes the most scary
yeah there were sometimes the most scary
yeah there were sometimes the most scary was when he got kicked out of the bank
was when he got kicked out of the bank
was when he got kicked out of the bank for the second time and they told me
for the second time and they told me
for the second time and they told me that they turned me in to the FBI and I
that they turned me in to the FBI and I
that they turned me in to the FBI and I don’t know
don’t know
don’t know these are little tough times that they
these are little tough times that they
these are little tough times that they can’t take the house but no but I did
can’t take the house but no but I did
can’t take the house but no but I did say if we failed I was going to try it
say if we failed I was going to try it
say if we failed I was going to try it again because I was enjoying it so much
again because I was enjoying it so much
again because I was enjoying it so much and what do you say to because we’ve had
and what do you say to because we’ve had
and what do you say to because we’ve had a lot of young people that are starting
a lot of young people that are starting
a lot of young people that are starting their businesses and there are a lot of
their businesses and there are a lot of
their businesses and there are a lot of people who watch and they have a passion
people who watch and they have a passion
people who watch and they have a passion they have they want to have fun what do
they have they want to have fun what do
they have they want to have fun what do you say to a young any entrepreneurs
you say to a young any entrepreneurs
you say to a young any entrepreneurs well I think there’s a couple things so
well I think there’s a couple things so
well I think there’s a couple things so that if you’re going to be an
that if you’re going to be an
that if you’re going to be an entrepreneur you better be prepared for
entrepreneur you better be prepared for
entrepreneur you better be prepared for long hours on a lot of dark moments and
long hours on a lot of dark moments and
long hours on a lot of dark moments and I guess that’s one thing that’s shown in
I guess that’s one thing that’s shown in
I guess that’s one thing that’s shown in the book and I think you know you really
the book and I think you know you really
the book and I think you know you really have to have a passion about it and you
have to have a passion about it and you
have to have a passion about it and you have to
have to
have to have a reason to succeed you can’t it
have a reason to succeed you can’t it
have a reason to succeed you can’t it isn’t to be just something that you want
isn’t to be just something that you want
isn’t to be just something that you want to be that you have to have a niche and
to be that you have to have a niche and
to be that you have to have a niche and a passion you need those two things
a passion you need those two things
a passion you need those two things coming in at number two is Elon Musk by
coming in at number two is Elon Musk by
coming in at number two is Elon Musk by Ashley Vance so in 2012 they did a
Ashley Vance so in 2012 they did a
Ashley Vance so in 2012 they did a Businessweek cover story on Elon and you
Businessweek cover story on Elon and you
Businessweek cover story on Elon and you know we got along pretty well I got to
know we got along pretty well I got to
know we got along pretty well I got to spend a bunch of time with him going
spend a bunch of time with him going
spend a bunch of time with him going through the SpaceX factory went to movie
through the SpaceX factory went to movie
through the SpaceX factory went to movie premieres and all this stuff and and and
premieres and all this stuff and and and
premieres and all this stuff and and and you know the companies were very
you know the companies were very
you know the companies were very interesting in Elon was much more
interesting in Elon was much more
interesting in Elon was much more interesting that I’d given him credit
interesting that I’d given him credit
interesting that I’d given him credit for before the story he you know I’d
for before the story he you know I’d
for before the story he you know I’d sort of pegged it was just like a
sort of pegged it was just like a
sort of pegged it was just like a one-note techno utopian kind of guy and
one-note techno utopian kind of guy and
one-note techno utopian kind of guy and you know he turned out to be this great
you know he turned out to be this great
you know he turned out to be this great interview he didn’t have PR handlers
interview he didn’t have PR handlers
interview he didn’t have PR handlers around him so you could you had access
around him so you could you had access
around him so you could you had access to him and he would answer just about
to him and he would answer just about
to him and he would answer just about anything you asked him and so I decided
anything you asked him and so I decided
anything you asked him and so I decided then this is a guy I really want to
then this is a guy I really want to
then this is a guy I really want to write about and I’d been looking for a
write about and I’d been looking for a
write about and I’d been looking for a book to do and so after I did the story
book to do and so after I did the story
book to do and so after I did the story a couple months went by and I started to
a couple months went by and I started to
a couple months went by and I started to feel Elan out about doing a book and I
feel Elan out about doing a book and I
feel Elan out about doing a book and I and I think I either said I’m an email
and I think I either said I’m an email
and I think I either said I’m an email or call them on the phone and I you know
or call them on the phone and I you know
or call them on the phone and I you know I said this is what I want to do is I’d
I said this is what I want to do is I’d
I said this is what I want to do is I’d look a bunch of people have asked me in
look a bunch of people have asked me in
look a bunch of people have asked me in the past and I’m not gonna I’m not going
the past and I’m not gonna I’m not going
the past and I’m not gonna I’m not going to do it look they’re not going to help
to do it look they’re not going to help
to do it look they’re not going to help you do the book and then I went to New
you do the book and then I went to New
you do the book and then I went to New York and I sold the book anyway I
York and I sold the book anyway I
York and I sold the book anyway I thought I would sort of forces here in a
thought I would sort of forces here in a
thought I would sort of forces here in a little bit of that I arranged another
little bit of that I arranged another
little bit of that I arranged another meeting with them and I’ll never forget
meeting with them and I’ll never forget
meeting with them and I’ll never forget it was on a Saturday at Tesla and I came
it was on a Saturday at Tesla and I came
it was on a Saturday at Tesla and I came in I was like look I’ve sold the book
in I was like look I’ve sold the book
in I was like look I’ve sold the book and he said I’m still not gonna
and he said I’m still not gonna
and he said I’m still not gonna cooperate with you and so I spent like
cooperate with you and so I spent like
cooperate with you and so I spent like 18 months interviewing hundreds of
18 months interviewing hundreds of
18 months interviewing hundreds of people I found like all these SpaceX and
people I found like all these SpaceX and
people I found like all these SpaceX and pestle employees most of you had laughed
pestle employees most of you had laughed
pestle employees most of you had laughed all the zip to PayPal people that he’d
all the zip to PayPal people that he’d
all the zip to PayPal people that he’d worked with his ex-girlfriend’s is like
worked with his ex-girlfriend’s is like
worked with his ex-girlfriend’s is like childhood friends and and all that stuff
childhood friends and and all that stuff
childhood friends and and all that stuff and then you know a lot of those people
and then you know a lot of those people
and then you know a lot of those people would they would call back feel on and
would they would call back feel on and
would they would call back feel on and say should I speak to him or not and he
say should I speak to him or not and he
say should I speak to him or not and he was a pretty good sport about it there’s
was a pretty good sport about it there’s
was a pretty good sport about it there’s nobody that he told not to and so I
nobody that he told not to and so I
nobody that he told not to and so I think that happened enough times
think that happened enough times
think that happened enough times after about 18 months of doing it I was
after about 18 months of doing it I was
after about 18 months of doing it I was at home it’s like 6:30 at night on a
at home it’s like 6:30 at night on a
at home it’s like 6:30 at night on a weekday and off of my caller ID it was a
weekday and off of my caller ID it was a
weekday and off of my caller ID it was a LAN musk and I picked up the phone and
LAN musk and I picked up the phone and
LAN musk and I picked up the phone and he said he said look I can basically
he said he said look I can basically
he said he said look I can basically who’s going to go one of two ways I
who’s going to go one of two ways I
who’s going to go one of two ways I could shut down all these people that
could shut down all these people that
could shut down all these people that call me and ask whether you know I
call me and ask whether you know I
call me and ask whether you know I should let them talk to you or I could
should let them talk to you or I could
should let them talk to you or I could cooperate with the book I was like
cooperate with the book I was like
cooperate with the book I was like obviously you should choose option
obviously you should choose option
obviously you should choose option number B the other option B and and then
number B the other option B and and then
number B the other option B and and then we set up a meeting to to talk about he
we set up a meeting to to talk about he
we set up a meeting to to talk about he wanted to he wanted to be able to he
wanted to he wanted to be able to he
wanted to he wanted to be able to he wanted have some control over it
wanted have some control over it
wanted have some control over it initially he wanted to be able to read
initially he wanted to be able to read
initially he wanted to be able to read the book before it came out and then he
the book before it came out and then he
the book before it came out and then he wanted to put footnotes in the book and
wanted to put footnotes in the book and
wanted to put footnotes in the book and if you like know anything about Ilan
if you like know anything about Ilan
if you like know anything about Ilan that would mean you know the footnotes
that would mean you know the footnotes
that would mean you know the footnotes would be longer than the book and that
would be longer than the book and that
would be longer than the book and that the book would probably never be
the book would probably never be
the book would probably never be published and sure so I kind of push
published and sure so I kind of push
published and sure so I kind of push back on him on that I had this huge
back on him on that I had this huge
back on him on that I had this huge speech prepared and I got like five
speech prepared and I got like five
speech prepared and I got like five minutes into it and he just said okay
minutes into it and he just said okay
minutes into it and he just said okay Wow yeah to his credit after that he
Wow yeah to his credit after that he
Wow yeah to his credit after that he gave me access to everybody I wanted and
gave me access to everybody I wanted and
gave me access to everybody I wanted and then he agreed to have a meeting with me
then he agreed to have a meeting with me
then he agreed to have a meeting with me you know once a month he said for his
you know once a month he said for his
you know once a month he said for his life just took it ended up being about
life just took it ended up being about
life just took it ended up being about eight months and we would have like
eight months and we would have like
eight months and we would have like three four five hours dinners what is it
three four five hours dinners what is it
three four five hours dinners what is it like to spend a few hours a month
like to spend a few hours a month
like to spend a few hours a month interviewing you online it was really
interviewing you online it was really
interviewing you online it was really fun I at the beginning of nerve-racking
fun I at the beginning of nerve-racking
fun I at the beginning of nerve-racking because I I never knew how many of these
because I I never knew how many of these
because I I never knew how many of these interviews I would actually get even
interviews I would actually get even
interviews I would actually get even though he had agreed to it I was figured
though he had agreed to it I was figured
though he had agreed to it I was figured sort of that you know he might do one
sort of that you know he might do one
sort of that you know he might do one and then he’d be like okay that’s it and
and then he’d be like okay that’s it and
and then he’d be like okay that’s it and then and then I thought you know he
then and then I thought you know he
then and then I thought you know he might get sick of it after a while and
might get sick of it after a while and
might get sick of it after a while and just cut me off so each one it was sort
just cut me off so each one it was sort
just cut me off so each one it was sort of like felt like an accomplishment you
of like felt like an accomplishment you
of like felt like an accomplishment you know but then it was frustrating because
know but then it was frustrating because
know but then it was frustrating because the first four I really didn’t I was
the first four I really didn’t I was
the first four I really didn’t I was getting lots of useful stuff but nothing
getting lots of useful stuff but nothing
getting lots of useful stuff but nothing that was I could tell he was still
that was I could tell he was still
that was I could tell he was still holding back a bit and he was repeating
holding back a bit and he was repeating
holding back a bit and he was repeating a lot of stories that if you kind of
a lot of stories that if you kind of
a lot of stories that if you kind of watch elon speeches and other talks that
watch elon speeches and other talks that
watch elon speeches and other talks that you would have heard
you would have heard
you would have heard for sure and so that was frustrating and
for sure and so that was frustrating and
for sure and so that was frustrating and then I’m still not sure exactly what
then I’m still not sure exactly what
then I’m still not sure exactly what happened but around the fourth meeting
happened but around the fourth meeting
happened but around the fourth meeting we should always do the same thing we
we should always do the same thing we
we should always do the same thing we would get their heats really late so
would get their heats really late so
would get their heats really late so it’d be like 8:30 9 o’clock at night and
it’d be like 8:30 9 o’clock at night and
it’d be like 8:30 9 o’clock at night and and we would go a few times until just
and we would go a few times until just
and we would go a few times until just everybody had left and it was kind of
everybody had left and it was kind of
everybody had left and it was kind of one of those things there’s like hardly
one of those things there’s like hardly
one of those things there’s like hardly anybody there and he just was like a
anybody there and he just was like a
anybody there and he just was like a flip the switch kind of flipped he I
flip the switch kind of flipped he I
flip the switch kind of flipped he I think he sort of really committed to
think he sort of really committed to
think he sort of really committed to doing it and and he became much more
doing it and and he became much more
doing it and and he became much more relaxed and easygoing and the number one
relaxed and easygoing and the number one
relaxed and easygoing and the number one book for small business owners is the 7
book for small business owners is the 7
book for small business owners is the 7 Habits of Highly Effective People by
Habits of Highly Effective People by
Habits of Highly Effective People by Stephen Covey Stephen Covey is here he
Stephen Covey Stephen Covey is here he
Stephen Covey Stephen Covey is here he is one of the big bet fellows and one of
is one of the big bet fellows and one of
is one of the big bet fellows and one of the Guru’s in the world of personal
the Guru’s in the world of personal
the Guru’s in the world of personal leadership taking control of your life
leadership taking control of your life
leadership taking control of your life you spoke with President Clinton his
you spoke with President Clinton his
you spoke with President Clinton his book the 7 Habits of Highly Effective
book the 7 Habits of Highly Effective
book the 7 Habits of Highly Effective People is a big bestseller has been on
People is a big bestseller has been on
People is a big bestseller has been on the bestseller list for a very long time
the bestseller list for a very long time
the bestseller list for a very long time where did this book come from I mean
where did this book come from I mean
where did this book come from I mean what makes the element of this below
what makes the element of this below
what makes the element of this below essentially about twenty years of just
essentially about twenty years of just
essentially about twenty years of just working with organizations and with
working with organizations and with
working with organizations and with people and trying to find what are the
people and trying to find what are the
people and trying to find what are the common denominators that represent true
common denominators that represent true
common denominators that represent true success not just monetary success but a
success not just monetary success but a
success not just monetary success but a balanced long-term as well as short-term
balanced long-term as well as short-term
balanced long-term as well as short-term success and that literature review study
success and that literature review study
success and that literature review study going back to 1776 was very significant
going back to 1776 was very significant
going back to 1776 was very significant because I just learned that that the
because I just learned that that the
because I just learned that that the popular culture must focus on principles
popular culture must focus on principles
popular culture must focus on principles that do not change otherwise popular
that do not change otherwise popular
that do not change otherwise popular culture is all based on a flawed
culture is all based on a flawed
culture is all based on a flawed foundation and for the first hundred and
foundation and for the first hundred and
foundation and for the first hundred and fifty years while we were on the farm
fifty years while we were on the farm
fifty years while we were on the farm essentially it did its focused upon
essentially it did its focused upon
essentially it did its focused upon fundamental principles like diligence
fundamental principles like diligence
fundamental principles like diligence industry integrity honesty openness
industry integrity honesty openness
industry integrity honesty openness service growth but then when we moved
service growth but then when we moved
service growth but then when we moved from the farm into the Industrial Age it
from the farm into the Industrial Age it
from the farm into the Industrial Age it became more abstracted from reality then
became more abstracted from reality then
became more abstracted from reality then we move into the Information Age even
we move into the Information Age even
we move into the Information Age even more abstracted till today we’re in
more abstracted till today we’re in
more abstracted till today we’re in heavy into techniques and technologies
heavy into techniques and technologies
heavy into techniques and technologies and image building and it pulled away to
and image building and it pulled away to
and image building and it pulled away to a great extent in my judgment from our
a great extent in my judgment from our
a great extent in my judgment from our character roots so your call to your
character roots so your call to your
character roots so your call to your audience is to come back to basic values
audience is to come back to basic values
audience is to come back to basic values right come back restore the character
right come back restore the character
right come back restore the character ethic in our culture and then we can
ethic in our culture and then we can
ethic in our culture and then we can restore trust inside our institutions
restore trust inside our institutions
restore trust inside our institutions otherwise we’re always in a sense plain
otherwise we’re always in a sense plain
otherwise we’re always in a sense plain on the surface and living for
on the surface and living for
on the surface and living for appearances and but in the long run
appearances and but in the long run
appearances and but in the long run particularly in today’s global economy
particularly in today’s global economy
particularly in today’s global economy you can’t compete unless you have high
you can’t compete unless you have high
you can’t compete unless you have high trust cultures to produce the kind of
trust cultures to produce the kind of
trust cultures to produce the kind of quality that can compete the seven
quality that can compete the seven
quality that can compete the seven Habits of Highly Effective People
Habits of Highly Effective People
Habits of Highly Effective People beginning with number one to be
beginning with number one to be
beginning with number one to be proactive you know be proactive
proactive you know be proactive
proactive you know be proactive basically means take responsibility take
basically means take responsibility take
basically means take responsibility take initiative you are not an animal don’t
initiative you are not an animal don’t
initiative you are not an animal don’t wait for it to happen to you see well
wait for it to happen to you see well
wait for it to happen to you see well seize the moment don’t be a victim don’t
seize the moment don’t be a victim don’t
seize the moment don’t be a victim don’t get your mind into the weaknesses of
get your mind into the weaknesses of
get your mind into the weaknesses of other people like your spouse or your
other people like your spouse or your
other people like your spouse or your boss or some institution accept the fact
boss or some institution accept the fact
boss or some institution accept the fact that you have the power to choose your
that you have the power to choose your
that you have the power to choose your response in any given set of
response in any given set of
response in any given set of circumstances second is second begin
circumstances second is second begin
circumstances second is second begin with the end in mind
with the end in mind
with the end in mind get a clear sense of what your life is
get a clear sense of what your life is
get a clear sense of what your life is about what your values are what you’re
about what your values are what you’re
about what your values are what you’re going to live by and what your sense of
going to live by and what your sense of
going to live by and what your sense of mission is 100 if you’re going to play
mission is 100 if you’re going to play
mission is 100 if you’re going to play in the Super Bowl then the Cowboys
in the Super Bowl then the Cowboys
in the Super Bowl then the Cowboys better have a mission and they better
better have a mission and they better
better have a mission and they better know what they expect at the end of two
know what they expect at the end of two
know what they expect at the end of two halves right and also they may have a
halves right and also they may have a
halves right and also they may have a lot of short-term goals that would lead
lot of short-term goals that would lead
lot of short-term goals that would lead toward that mission so that would be
toward that mission so that would be
toward that mission so that would be beginning at the end and – the
beginning at the end and – the
beginning at the end and – the intellectual creation where habit 3
intellectual creation where habit 3
intellectual creation where habit 3 putting first things first is the
putting first things first is the
putting first things first is the physical creation in other words you do
physical creation in other words you do
physical creation in other words you do it habit – says this is the blueprint
it habit – says this is the blueprint
it habit – says this is the blueprint for my house habit 3 says now
for my house habit 3 says now
for my house habit 3 says now constructed for think win-win mutual
constructed for think win-win mutual
constructed for think win-win mutual benefit see in all not win lose not lose
benefit see in all not win lose not lose
benefit see in all not win lose not lose win don’t be a martyr
win don’t be a martyr
win don’t be a martyr win win yeah I win you win right in all
win win yeah I win you win right in all
win win yeah I win you win right in all situations
situations
situations even if I have to advocate what is the
even if I have to advocate what is the
even if I have to advocate what is the win for you because if you don’t want to
win for you because if you don’t want to
win for you because if you don’t want to win number five is seek first to
win number five is seek first to
win number five is seek first to understand then to be understood is the
understand then to be understood is the
understand then to be understood is the one you don’t always get right into oh
one you don’t always get right into oh
one you don’t always get right into oh yeah this is the basis of all
yeah this is the basis of all
yeah this is the basis of all professionalism really to always
professionalism really to always
professionalism really to always understand before you judge must the one
understand before you judge must the one
understand before you judge must the one most people blow up but when I blow them
most people blow up but when I blow them
most people blow up but when I blow them off rather stand before you before you
off rather stand before you before you
off rather stand before you before you judge before you act before you seek to
judge before you act before you seek to
judge before you act before you seek to be understood understand before you’re
be understood understand before you’re
be understood understand before you’re understood diagnose someone’s eyes
understood diagnose someone’s eyes
understood diagnose someone’s eyes before you prescribe glasses listen to
before you prescribe glasses listen to
before you prescribe glasses listen to your child and the problem and be sure
your child and the problem and be sure
your child and the problem and be sure you understand before you’re rushing
you understand before you’re rushing
you understand before you’re rushing with a quick solution think part of that
with a quick solution think part of that
with a quick solution think part of that also is it before you even think about a
also is it before you even think about a
also is it before you even think about a reply just think about understanding you
reply just think about understanding you
reply just think about understanding you listen with the intent to understand not
listen with the intent to understand not
listen with the intent to understand not with the intent to reply you can see why
with the intent to reply you can see why
with the intent to reply you can see why that necessitates internal security that
that necessitates internal security that
that necessitates internal security that comes from the first three habits
comes from the first three habits
comes from the first three habits because otherwise you’re at risk you
because otherwise you’re at risk you
because otherwise you’re at risk you don’t know what’s going to happen you
don’t know what’s going to happen you
don’t know what’s going to happen you have to be very genuinely open to listen
have to be very genuinely open to listen
have to be very genuinely open to listen within their frame of reference rather
within their frame of reference rather
within their frame of reference rather than to kind of politely listen and then
than to kind of politely listen and then
than to kind of politely listen and then prepare your own response in fact
prepare your own response in fact
prepare your own response in fact guidance down value that that’s a
guidance down value that that’s a
guidance down value that that’s a difficult one to number six number six
difficult one to number six number six
difficult one to number six number six synergize which basically means create
synergize which basically means create
synergize which basically means create together something that is better than
together something that is better than
together something that is better than what I brought to the table or what you
what I brought to the table or what you
what I brought to the table or what you brought to the table number seven
brought to the table number seven
brought to the table number seven sharpen the saw is the renewal habit of
sharpen the saw is the renewal habit of
sharpen the saw is the renewal habit of you know physically exercising mentally
you know physically exercising mentally
you know physically exercising mentally sharpening the saw continue your
sharpening the saw continue your
sharpening the saw continue your education spiritually recommit yourself
education spiritually recommit yourself
education spiritually recommit yourself to your ultimate value system and to
to your ultimate value system and to
to your ultimate value system and to live by your conscience see that
live by your conscience see that
live by your conscience see that sharpening the saw so thank you guys so
sharpening the saw so thank you guys so
sharpening the saw so thank you guys so much for watching I hope you enjoyed I’d
much for watching I hope you enjoyed I’d
much for watching I hope you enjoyed I’d love to know have you read these books
love to know have you read these books
love to know have you read these books any of them have they had an impact on
any of them have they had an impact on
any of them have they had an impact on your business somehow are you planning
your business somehow are you planning
your business somehow are you planning on reading some of them after watching
on reading some of them after watching
on reading some of them after watching this video which ones and why leave your
this video which ones and why leave your
this video which ones and why leave your thoughts down the comments below I’m
thoughts down the comments below I’m
thoughts down the comments below I’m really curious to hear from you and
really curious to hear from you and
really curious to hear from you and maybe this series will also continue
maybe this series will also continue
maybe this series will also continue thank you guys again for watching I
thank you guys again for watching I
thank you guys again for watching I believe in you I hope you continue
believe in you I hope you continue
believe in you I hope you continue to believe in yourself and whatever your
to believe in yourself and whatever your
to believe in yourself and whatever your one word is much love teasing
”
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