if you’d asked me four years ago where you find words like innovation and
you find words like innovation and
you find words like innovation and entrepreneurship I would have told you
entrepreneurship I would have told you
entrepreneurship I would have told you you find them in places like tech blogs
you find them in places like tech blogs
you find them in places like tech blogs coders and programmers innovate and
coders and programmers innovate and
coders and programmers innovate and given that I’m not one of those that
given that I’m not one of those that
given that I’m not one of those that probably means that I’m going to be
probably means that I’m going to be
probably means that I’m going to be using other people’s amazing ideas in
using other people’s amazing ideas in
using other people’s amazing ideas in the coming decades but I’m unlikely to
the coming decades but I’m unlikely to
the coming decades but I’m unlikely to make my own small dent in the universe
make my own small dent in the universe
make my own small dent in the universe well that’s not true it’s not true for
well that’s not true it’s not true for
well that’s not true it’s not true for me and it’s not true for you all of us
me and it’s not true for you all of us
me and it’s not true for you all of us use hundreds maybe even thousands of non
use hundreds maybe even thousands of non
use hundreds maybe even thousands of non digital non-coated products every day
digital non-coated products every day
digital non-coated products every day I’m talking about tights floors doors
I’m talking about tights floors doors
I’m talking about tights floors doors walls paper knives plates mugs all of
walls paper knives plates mugs all of
walls paper knives plates mugs all of this sort of things and from time to
this sort of things and from time to
this sort of things and from time to time they cause problems and we know
time they cause problems and we know
time they cause problems and we know that because we complain about them and
that because we complain about them and
that because we complain about them and if we have a complaint about something
if we have a complaint about something
if we have a complaint about something that might just mean that that thing
that might just mean that that thing
that might just mean that that thing needs rethinking now I not only think
needs rethinking now I not only think
needs rethinking now I not only think that we users can think spot problems
that we users can think spot problems
that we users can think spot problems and think of ideas to solve them I
and think of ideas to solve them I
and think of ideas to solve them I actually think we are best placed to do
actually think we are best placed to do
actually think we are best placed to do this because we use them every single
this because we use them every single
this because we use them every single day and to come up with those ideas and
day and to come up with those ideas and
day and to come up with those ideas and you might think yes I can come up with
you might think yes I can come up with
you might think yes I can come up with an idea everyone can come up with an
an idea everyone can come up with an
an idea everyone can come up with an idea about how exactly does one person
idea about how exactly does one person
idea about how exactly does one person go and make that thing happen on their
go and make that thing happen on their
go and make that thing happen on their own well you don’t have to do it on your
own well you don’t have to do it on your
own well you don’t have to do it on your own you as a user can go and do it with
own you as a user can go and do it with
own you as a user can go and do it with many other users and I believe in this
many other users and I believe in this
many other users and I believe in this process so much I called my one-person
process so much I called my one-person
process so much I called my one-person startup after it
startup after it
startup after it that’s revolution in user thinking or
that’s revolution in user thinking or
that’s revolution in user thinking or riot for short and I want to show you
riot for short and I want to show you
riot for short and I want to show you how well I’ll take you right back to the
how well I’ll take you right back to the
how well I’ll take you right back to the beginning where my user Eureka moment
beginning where my user Eureka moment
beginning where my user Eureka moment happened and it was on a very glamorous
happened and it was on a very glamorous
happened and it was on a very glamorous place on a Friday night after about
place on a Friday night after about
place on a Friday night after about about a five-hour commute from my office
about a five-hour commute from my office
about a five-hour commute from my office job in reading with a very heavy
job in reading with a very heavy
job in reading with a very heavy backpack on a train to get WIC and then
backpack on a train to get WIC and then
backpack on a train to get WIC and then off on a budget airline to Berlin I
off on a budget airline to Berlin I
off on a budget airline to Berlin I hadn’t had dinner
hadn’t had dinner
hadn’t had dinner I was very irritable and so with
I was very irritable and so with
I was very irritable and so with everyone else and say when we were
everyone else and say when we were
everyone else and say when we were trying to get off our budget airline
trying to get off our budget airline
trying to get off our budget airline there was that sort of that that that
there was that sort of that that that
there was that sort of that that that that sort of hurl of people trying to
that sort of hurl of people trying to
that sort of hurl of people trying to get out of the door and what happened
get out of the door and what happened
get out of the door and what happened was I was sort of shoved a little bit
was I was sort of shoved a little bit
was I was sort of shoved a little bit and I ended up leaning into the backpack
and I ended up leaning into the backpack
and I ended up leaning into the backpack of the guy in front of me and his whole
of the guy in front of me and his whole
of the guy in front of me and his whole body tensed up and he took his backpack
body tensed up and he took his backpack
body tensed up and he took his backpack off and he unzipped that great little
off and he unzipped that great little
off and he unzipped that great little pocket at the back where you keep all
pocket at the back where you keep all
pocket at the back where you keep all your best stuff and he took out his
your best stuff and he took out his
your best stuff and he took out his phone and he put it in his pocket he
phone and he put it in his pocket he
phone and he put it in his pocket he took out his passport he put that in his
took out his passport he put that in his
took out his passport he put that in his pocket he zipped it back up again put it
pocket he zipped it back up again put it
pocket he zipped it back up again put it on his back and glared at me as though
on his back and glared at me as though
on his back and glared at me as though to say don’t steal my phone and my
to say don’t steal my phone and my
to say don’t steal my phone and my passport like I said I hadn’t had dinner
passport like I said I hadn’t had dinner
passport like I said I hadn’t had dinner so I thought do you really think I’m
so I thought do you really think I’m
so I thought do you really think I’m gonna steal your phone and your but I
gonna steal your phone and your but I
gonna steal your phone and your but I couldn’t really get much further because
couldn’t really get much further because
couldn’t really get much further because then there was this other sort of wave
then there was this other sort of wave
then there was this other sort of wave of humans from the back of the plane and
of humans from the back of the plane and
of humans from the back of the plane and suddenly the guy behind me was right on
suddenly the guy behind me was right on
suddenly the guy behind me was right on top of my backpack and I thought in fact
top of my backpack and I thought in fact
top of my backpack and I thought in fact I had exactly the same response I
I had exactly the same response I
I had exactly the same response I thought oh my zips done up where’s my
thought oh my zips done up where’s my
thought oh my zips done up where’s my phone where are my keys with my where
phone where are my keys with my where
phone where are my keys with my where where is everything and who is this
where is everything and who is this
where is everything and who is this person I immediately thought the worst
person I immediately thought the worst
person I immediately thought the worst of him sorry man but then I managed to
of him sorry man but then I managed to
of him sorry man but then I managed to catch myself for a moment and I thought
catch myself for a moment and I thought
catch myself for a moment and I thought wait a second the guy in front of me
wait a second the guy in front of me
wait a second the guy in front of me thinks I’m trying to get into his
thinks I’m trying to get into his
thinks I’m trying to get into his backpack but not only am I not trying to
backpack but not only am I not trying to
backpack but not only am I not trying to get into his backpack I’m actually
get into his backpack I’m actually
get into his backpack I’m actually thinking about the guy behind me
thinking about the guy behind me
thinking about the guy behind me possibly getting into my backpack so if
possibly getting into my backpack so if
possibly getting into my backpack so if I take this one step further possibly
I take this one step further possibly
I take this one step further possibly the guy behind me is not trying to get
the guy behind me is not trying to get
the guy behind me is not trying to get into my backpack he’s possibly thinking
into my backpack he’s possibly thinking
into my backpack he’s possibly thinking about the guy behind him trying to get
about the guy behind him trying to get
about the guy behind him trying to get in his backpack and I suddenly had this
in his backpack and I suddenly had this
in his backpack and I suddenly had this moment where I saw this almost cartoon
moment where I saw this almost cartoon
moment where I saw this almost cartoon like queue of all people in the world’s
like queue of all people in the world’s
like queue of all people in the world’s in busy cities where their backpacks on
in busy cities where their backpacks on
in busy cities where their backpacks on all thinking that sort of possibly bad
all thinking that sort of possibly bad
all thinking that sort of possibly bad things are happening all the time on
things are happening all the time on
things are happening all the time on their commutes or even on holiday we all
their commutes or even on holiday we all
their commutes or even on holiday we all meant to be relaxing and that there’s a
meant to be relaxing and that there’s a
meant to be relaxing and that there’s a lot of hostility around anyway I then
lot of hostility around anyway I then
lot of hostility around anyway I then thought I wish my backpack were the
thought I wish my backpack were the
thought I wish my backpack were the other way around no zips on the outside
other way around no zips on the outside
other way around no zips on the outside all against your back so when you’re
all against your back so when you’re
all against your back so when you’re travelling around you really don’t have
travelling around you really don’t have
travelling around you really don’t have any need to hate anyone at all I thought
any need to hate anyone at all I thought
any need to hate anyone at all I thought great I’m gonna buy myself one of these
great I’m gonna buy myself one of these
great I’m gonna buy myself one of these dinner did a Google funny I don’t really
dinner did a Google funny I don’t really
dinner did a Google funny I don’t really know what to call it
know what to call it
know what to call it okay backpack
okay backpack
okay backpack no zips and nothing came up and I
no zips and nothing came up and I
no zips and nothing came up and I thought I suppose technically it does
thought I suppose technically it does
thought I suppose technically it does have it so just not in the back fine
have it so just not in the back fine
have it so just not in the back fine okay so backpack no zips outside and
okay so backpack no zips outside and
okay so backpack no zips outside and then nothing came off and I thought okay
then nothing came off and I thought okay
then nothing came off and I thought okay well arguably that is actually the back
well arguably that is actually the back
well arguably that is actually the back so or this is the outside as well so
so or this is the outside as well so
so or this is the outside as well so okay fine I’ll go from a different
okay fine I’ll go from a different
okay fine I’ll go from a different direction and backpack safe and what
direction and backpack safe and what
direction and backpack safe and what came up was a backpack and and it had a
came up was a backpack and and it had a
came up was a backpack and and it had a net around it and a padlock through the
net around it and a padlock through the
net around it and a padlock through the net and this wasn’t what I was looking
net and this wasn’t what I was looking
net and this wasn’t what I was looking for but like I said I kind of went back
for but like I said I kind of went back
for but like I said I kind of went back and and sort of doing my commute and
and and sort of doing my commute and
and and sort of doing my commute and going from reading into London and then
going from reading into London and then
going from reading into London and then it and going through lots of train
it and going through lots of train
it and going through lots of train stations and airports you see so many
stations and airports you see so many
stations and airports you see so many backpacks and I found myself searching
backpacks and I found myself searching
backpacks and I found myself searching for my perfect backpack and wondering
for my perfect backpack and wondering
for my perfect backpack and wondering where it was and why my googling skills
where it was and why my googling skills
where it was and why my googling skills weren’t good enough to find it anyway I
weren’t good enough to find it anyway I
weren’t good enough to find it anyway I didn’t even realize I’d had an idea at
didn’t even realize I’d had an idea at
didn’t even realize I’d had an idea at this point but over the course of about
this point but over the course of about
this point but over the course of about a year this thing that was deep inside
a year this thing that was deep inside
a year this thing that was deep inside my mind actually managed to sort of come
my mind actually managed to sort of come
my mind actually managed to sort of come out in words for the first time and at
out in words for the first time and at
out in words for the first time and at breakfast one morning with my friends I
breakfast one morning with my friends I
breakfast one morning with my friends I managed to get it out and I said I’ve
managed to get it out and I said I’ve
managed to get it out and I said I’ve got I think all rucksacks are the wrong
got I think all rucksacks are the wrong
got I think all rucksacks are the wrong way round
and they said what are you talking about
and they said what are you talking about and I said look if I’m wearing a normal
and I said look if I’m wearing a normal
and I said look if I’m wearing a normal rucksack the person behind me can get
rucksack the person behind me can get
rucksack the person behind me can get into it more easily than I can isn’t
into it more easily than I can isn’t
into it more easily than I can isn’t that weird I think like it makes this
that weird I think like it makes this
that weird I think like it makes this person totally stressed out and they’re
person totally stressed out and they’re
person totally stressed out and they’re sort of being micro hostile towards all
sort of being micro hostile towards all
sort of being micro hostile towards all of the people around them and we don’t
of the people around them and we don’t
of the people around them and we don’t like I’m not talking about when you’re
like I’m not talking about when you’re
like I’m not talking about when you’re climbing up a mountain this is in a city
climbing up a mountain this is in a city
climbing up a mountain this is in a city where we’re necessarily surrounded by
where we’re necessarily surrounded by
where we’re necessarily surrounded by hundreds maybe even thousands of people
hundreds maybe even thousands of people
hundreds maybe even thousands of people that we don’t know but they might not be
that we don’t know but they might not be
that we don’t know but they might not be doing anything bad to us but we think
doing anything bad to us but we think
doing anything bad to us but we think they might be anyway so anyway I’ve got
they might be anyway so anyway I’ve got
they might be anyway so anyway I’ve got this idea what happens if you turn the
this idea what happens if you turn the
this idea what happens if you turn the bag around no zips here.all against your
bag around no zips here.all against your
bag around no zips here.all against your back this person’s happy these people
back this person’s happy these people
back this person’s happy these people are happy what do you think they said
are happy what do you think they said
are happy what do you think they said that’s a great idea why did you do it
that’s a great idea why did you do it
that’s a great idea why did you do it do it I haven’t okay job in reading I
do it I haven’t okay job in reading I
do it I haven’t okay job in reading I was you know a war suit they gave me a
was you know a war suit they gave me a
was you know a war suit they gave me a mobile phone
I managed to get over that actually and
I managed to get over that actually and all of the self-doubt that came along
all of the self-doubt that came along
all of the self-doubt that came along with a user and non-experts
with a user and non-experts
with a user and non-experts having an idea and in March 2014 I left
having an idea and in March 2014 I left
having an idea and in March 2014 I left my job with my sketches of my backpack
my job with my sketches of my backpack
my job with my sketches of my backpack my backwards backpack under my arm and
my backwards backpack under my arm and
my backwards backpack under my arm and the very next day I started prototyping
the very next day I started prototyping
the very next day I started prototyping with a small prototyping company in the
with a small prototyping company in the
with a small prototyping company in the UK called d2m innovation in Cheltenham
UK called d2m innovation in Cheltenham
UK called d2m innovation in Cheltenham and I had this really clear idea of how
and I had this really clear idea of how
and I had this really clear idea of how this was all going to be and yet every
this was all going to be and yet every
this was all going to be and yet every single time I went there I there were
single time I went there I there were
single time I went there I there were these unanswerable questions about this
these unanswerable questions about this
these unanswerable questions about this thing I thought wow if I’m ever going to
thing I thought wow if I’m ever going to
thing I thought wow if I’m ever going to finish this I really need some I need
finish this I really need some I need
finish this I really need some I need some data I need to know what people are
some data I need to know what people are
some data I need to know what people are doing with their backpack so that I know
doing with their backpack so that I know
doing with their backpack so that I know what I do but maybe it isn’t what
what I do but maybe it isn’t what
what I do but maybe it isn’t what everyone else does so I thought fine
everyone else does so I thought fine
everyone else does so I thought fine back to Google I need a backpack
back to Google I need a backpack
back to Google I need a backpack industry report or something like this
industry report or something like this
industry report or something like this and the only thing I could find was a
and the only thing I could find was a
and the only thing I could find was a massively expensive super high level
massively expensive super high level
massively expensive super high level like industry report about figures from
like industry report about figures from
like industry report about figures from the last few years this is not what I
the last few years this is not what I
the last few years this is not what I needed I needed answers to real
needed I needed answers to real
needed I needed answers to real questions so I thought right I’m just
questions so I thought right I’m just
questions so I thought right I’m just gonna I’m just gonna ask my friends so I
gonna I’m just gonna ask my friends so I
gonna I’m just gonna ask my friends so I went onto surveymonkey.com a totally
went onto surveymonkey.com a totally
went onto surveymonkey.com a totally free service to use and I just asked the
free service to use and I just asked the
free service to use and I just asked the questions I needed answers to do you
questions I needed answers to do you
questions I needed answers to do you wear a backpack to work do you carry a
wear a backpack to work do you carry a
wear a backpack to work do you carry a laptop with you when you wear it what
laptop with you when you wear it what
laptop with you when you wear it what size is that laptop and what else do you
size is that laptop and what else do you
size is that laptop and what else do you have in your riot in your eye then
have in your riot in your eye then
have in your riot in your eye then finished my survey and I shared it
finished my survey and I shared it
finished my survey and I shared it amongst my friends on Facebook and on
amongst my friends on Facebook and on
amongst my friends on Facebook and on Twitter and on LinkedIn and said hi I’m
Twitter and on LinkedIn and said hi I’m
Twitter and on LinkedIn and said hi I’m sort of doing a thing I can’t really
sort of doing a thing I can’t really
sort of doing a thing I can’t really tell you what it is but I’m trying to
tell you what it is but I’m trying to
tell you what it is but I’m trying to make the world a better place related to
make the world a better place related to
make the world a better place related to backpacks so if you could just take my 1
backpacks so if you could just take my 1
backpacks so if you could just take my 1 to 2 minute survey that would be really
to 2 minute survey that would be really
to 2 minute survey that would be really great and could you also share it with
great and could you also share it with
great and could you also share it with other people who commute or travel in
other people who commute or travel in
other people who commute or travel in cities that would be great thank you my
cities that would be great thank you my
cities that would be great thank you my first survey about 70 people took part
first survey about 70 people took part
first survey about 70 people took part my second survey about 3
my second survey about 3
my second survey about 3 100 people took part my third survey
100 people took part my third survey
100 people took part my third survey nearly a thousand people took part so
nearly a thousand people took part so
nearly a thousand people took part so this meant as I was completing my
this meant as I was completing my
this meant as I was completing my prototype not only did I know it
prototype not only did I know it
prototype not only did I know it actually works the backpack the
actually works the backpack the
actually works the backpack the backwards backpack actually functions
backwards backpack actually functions
backwards backpack actually functions which is what a prototype is there to do
which is what a prototype is there to do
which is what a prototype is there to do it’s there to confirm your design users
it’s there to confirm your design users
it’s there to confirm your design users use their thinking and powered all the
use their thinking and powered all the
use their thinking and powered all the features on them so this wasn’t just a
features on them so this wasn’t just a
features on them so this wasn’t just a thing for me it was a thing for all of
thing for me it was a thing for all of
thing for me it was a thing for all of the city travelers who had helped to use
the city travelers who had helped to use
the city travelers who had helped to use it to create it and that gave me huge
it to create it and that gave me huge
it to create it and that gave me huge confidence to know that I based the
confidence to know that I based the
confidence to know that I based the design bits on the things that people
design bits on the things that people
design bits on the things that people really need so I’ve got a prototype it
really need so I’ve got a prototype it
really need so I’ve got a prototype it works
works
works it’s got user thinking in it brilliant
it’s got user thinking in it brilliant
it’s got user thinking in it brilliant the next step is really tricky for every
the next step is really tricky for every
the next step is really tricky for every single company how do you fund your
single company how do you fund your
single company how do you fund your first production run with no money I
first production run with no money I
first production run with no money I could have gone to a bank and said hi
could have gone to a bank and said hi
could have gone to a bank and said hi I’d really like sixty thousand pounds to
I’d really like sixty thousand pounds to
I’d really like sixty thousand pounds to do this thing that I’m really sure I
do this thing that I’m really sure I
do this thing that I’m really sure I could do I’ve just never done it before
could do I’ve just never done it before
could do I’ve just never done it before and if they’d said yes I would have been
and if they’d said yes I would have been
and if they’d said yes I would have been standing there on the first viable day
standing there on the first viable day
standing there on the first viable day of my business with sixty thousand
of my business with sixty thousand
of my business with sixty thousand pounds worth of debt and no customers
pounds worth of debt and no customers
pounds worth of debt and no customers and that didn’t really appeal for some
and that didn’t really appeal for some
and that didn’t really appeal for some reason and so I could have also gone to
reason and so I could have also gone to
reason and so I could have also gone to an investor but there was something
an investor but there was something
an investor but there was something about that it just felt wrong because I
about that it just felt wrong because I
about that it just felt wrong because I thought I needed to learn how to do this
thought I needed to learn how to do this
thought I needed to learn how to do this not really learn not really be
not really learn not really be
not really learn not really be influenced by someone else who had
influenced by someone else who had
influenced by someone else who had already done it in a different way so
already done it in a different way so
already done it in a different way so I’m a backpack user I’ve had this idea
I’m a backpack user I’ve had this idea
I’m a backpack user I’ve had this idea I’ve gone to users who then helped me to
I’ve gone to users who then helped me to
I’ve gone to users who then helped me to actually complete the prototype so my
actually complete the prototype so my
actually complete the prototype so my feeling was that I had to go to users
feeling was that I had to go to users
feeling was that I had to go to users direct to get this done and so I went to
direct to get this done and so I went to
direct to get this done and so I went to crowdfunding platform Kickstarter with a
crowdfunding platform Kickstarter with a
crowdfunding platform Kickstarter with a video and a few photos my prototype and
video and a few photos my prototype and
video and a few photos my prototype and said hello internet I think there’s a
said hello internet I think there’s a
said hello internet I think there’s a fundamental flaw with backpack design
fundamental flaw with backpack design
fundamental flaw with backpack design today we live in an increasingly urban
today we live in an increasingly urban
today we live in an increasingly urban world and I think this the current
world and I think this the current
world and I think this the current design is stressing us all out here’s my
design is stressing us all out here’s my
design is stressing us all out here’s my solution it is the riot bag riot stands
solution it is the riot bag riot stands
solution it is the riot bag riot stands for revolution in user thinking the riot
for revolution in user thinking the riot
for revolution in user thinking the riot bag is revolved by 180 degrees around
bag is revolved by 180 degrees around
bag is revolved by 180 degrees around the user when the user uses the riot bag
the user when the user uses the riot bag
the user when the user uses the riot bag they their thinking changes the people
they their thinking changes the people
they their thinking changes the people around them are no longer are no longer
around them are no longer are no longer
around them are no longer are no longer potential thieves they’re no longer
potential thieves they’re no longer
potential thieves they’re no longer these these these aggressors that just
these these these aggressors that just
these these these aggressors that just fellow travelers who are also trying to
fellow travelers who are also trying to
fellow travelers who are also trying to get somewhere this is the riot bag this
get somewhere this is the riot bag this
get somewhere this is the riot bag this is me I’ve got 30 days to run to erase
is me I’ve got 30 days to run to erase
is me I’ve got 30 days to run to erase its money my friends and family did
its money my friends and family did
its money my friends and family did support my Kickstarter campaign but the
support my Kickstarter campaign but the
support my Kickstarter campaign but the rest of the thousand and ninety-one
rest of the thousand and ninety-one
rest of the thousand and ninety-one people who supported the riot bag on
people who supported the riot bag on
people who supported the riot bag on Kickstarter did not know me personally I
Kickstarter did not know me personally I
Kickstarter did not know me personally I didn’t know them they looked at this
didn’t know them they looked at this
didn’t know them they looked at this thing and said that is solving a problem
thing and said that is solving a problem
thing and said that is solving a problem that I recognized and at the end of the
that I recognized and at the end of the
that I recognized and at the end of the Kickstarter campaign it was successfully
Kickstarter campaign it was successfully
Kickstarter campaign it was successfully funded I took that money I flew straight
funded I took that money I flew straight
funded I took that money I flew straight to China to meet my wonderful production
to China to meet my wonderful production
to China to meet my wonderful production manager Daisy who is she has in fact
manager Daisy who is she has in fact
manager Daisy who is she has in fact this Factory has made every single riot
this Factory has made every single riot
this Factory has made every single riot bag to date I spent a very long time
bag to date I spent a very long time
bag to date I spent a very long time there every year and they are absolutely
there every year and they are absolutely
there every year and they are absolutely brilliant and within 12 months of me
brilliant and within 12 months of me
brilliant and within 12 months of me leaving my job with my sketches under my
leaving my job with my sketches under my
leaving my job with my sketches under my arm
arm
arm there were riot bag users all over the
there were riot bag users all over the
there were riot bag users all over the world we can do this
world we can do this
world we can do this we are users we don’t have to be experts
we are users we don’t have to be experts
we are users we don’t have to be experts in this stuff we can spot problems and
in this stuff we can spot problems and
in this stuff we can spot problems and they are mouthed in the in the in the
they are mouthed in the in the in the
they are mouthed in the in the in the form of complaints with users listen to
form of complaints with users listen to
form of complaints with users listen to your complaints go a step further and
your complaints go a step further and
your complaints go a step further and think about can you think of a solution
think about can you think of a solution
think about can you think of a solution to that thing can you think of a really
to that thing can you think of a really
to that thing can you think of a really simple thing which lets you get back on
simple thing which lets you get back on
simple thing which lets you get back on with what you were doing before and if
with what you were doing before and if
with what you were doing before and if you think of something don’t let
you think of something don’t let
you think of something don’t let anything get in the way of you actually
anything get in the way of you actually
anything get in the way of you actually doing it if you really want to I promise
doing it if you really want to I promise
doing it if you really want to I promise you is one person you if you have
you is one person you if you have
you is one person you if you have actually solved a problem that other
actually solved a problem that other
actually solved a problem that other people have
people have
people have millions of people possibly they will
millions of people possibly they will
millions of people possibly they will help you to make it and that is what
help you to make it and that is what
help you to make it and that is what Kickstarter about is about that’s what
Kickstarter about is about that’s what
Kickstarter about is about that’s what the revolution and user thinking is
the revolution and user thinking is
the revolution and user thinking is about so go and try it that’s all today
about so go and try it that’s all today
about so go and try it that’s all today [Applause]
”
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