Press "Enter" to skip to content

Purposeful Companies: The New Normal | Kees Klomp | TEDxAUCollege


check I’m going to enjoy and be very

check I’m going to enjoy and be very mindful of this moment for for one

mindful of this moment for for one

mindful of this moment for for one second because standing on stage for

second because standing on stage for

second because standing on stage for TEDx is you know it’s not a small moment

TEDx is you know it’s not a small moment

TEDx is you know it’s not a small moment in a boy’s life so I want to make sure

in a boy’s life so I want to make sure

in a boy’s life so I want to make sure that I get the picture and thank you for

that I get the picture and thank you for

that I get the picture and thank you for being here thank you for listening to my

being here thank you for listening to my

being here thank you for listening to my story and I hope it’s there and it will

story and I hope it’s there and it will

story and I hope it’s there and it will help you to inspire you with it with

help you to inspire you with it with

help you to inspire you with it with your career parts I’m going to talk

your career parts I’m going to talk

your career parts I’m going to talk about purposeful companies and to start

about purposeful companies and to start

about purposeful companies and to start that so what is this what how do you

that so what is this what how do you

that so what is this what how do you call this a flower yeah right

call this a flower yeah right

call this a flower yeah right it’s a flower which is completely right

it’s a flower which is completely right

it’s a flower which is completely right but take another look can you see

but take another look can you see

but take another look can you see anything else it’s a it’s a red flower

anything else it’s a it’s a red flower

anything else it’s a it’s a red flower which is also completely true because

which is also completely true because

which is also completely true because it’s a flower and it’s color it’s it’s

it’s a flower and it’s color it’s it’s

it’s a flower and it’s color it’s it’s colored red so it’s red flower and have

colored red so it’s red flower and have

colored red so it’s red flower and have another look can you see even more two

another look can you see even more two

another look can you see even more two flowers yeah yes very yes very good but

flowers yeah yes very yes very good but

flowers yeah yes very yes very good but you might also see that the flower

you might also see that the flower

you might also see that the flower exists of various elements there’s a

exists of various elements there’s a

exists of various elements there’s a stem and there are pencils and leaves so

stem and there are pencils and leaves so

stem and there are pencils and leaves so it’s actually a combination of all those

it’s actually a combination of all those

it’s actually a combination of all those elements but there’s even more who sees

elements but there’s even more who sees

elements but there’s even more who sees even more in this picture what I’m sorry

even more in this picture what I’m sorry

even more in this picture what I’m sorry I didn’t hear you she dies arose also

I didn’t hear you she dies arose also

I didn’t hear you she dies arose also very true no but if you if you are able

very true no but if you if you are able

very true no but if you if you are able to look beyond the picture you might be

to look beyond the picture you might be

to look beyond the picture you might be able to see data is also a seed in this

able to see data is also a seed in this

able to see data is also a seed in this flower because one thing is sure without

flower because one thing is sure without

flower because one thing is sure without a seed that can’t be a flower you might

a seed that can’t be a flower you might

a seed that can’t be a flower you might not be able to see the seeds but it has

not be able to see the seeds but it has

not be able to see the seeds but it has to be in the flower because now seed now

to be in the flower because now seed now

to be in the flower because now seed now flower and if you look really powerful

flower and if you look really powerful

flower and if you look really powerful and really well you might also see soil

and really well you might also see soil

and really well you might also see soil because one thing is sure it has seeds

because one thing is sure it has seeds

because one thing is sure it has seeds that isn’t that hasn’t landed into soil

that isn’t that hasn’t landed into soil

that isn’t that hasn’t landed into soil can’t ever sprout to become a flower

can’t ever sprout to become a flower

can’t ever sprout to become a flower so there’s soil in the flower as well

so there’s soil in the flower as well

so there’s soil in the flower as well and if you look even deeper you might

and if you look even deeper you might

and if you look even deeper you might even see that our minerals in that flour

even see that our minerals in that flour

even see that our minerals in that flour and water rain sun warmth so basically

and water rain sun warmth so basically

and water rain sun warmth so basically what you’re looking at is not just a

what you’re looking at is not just a

what you’re looking at is not just a flower it’s a unique combination of the

flower it’s a unique combination of the

flower it’s a unique combination of the whole universe working together to

whole universe working together to

whole universe working together to manifest a flower you’re actually

manifest a flower you’re actually

manifest a flower you’re actually looking at a interconnectedness of

looking at a interconnectedness of

looking at a interconnectedness of elements creating the flower and

elements creating the flower and

elements creating the flower and basically what I just shared with you is

basically what I just shared with you is

basically what I just shared with you is a Buddhist teaching a Dharma talk by the

a Buddhist teaching a Dharma talk by the

a Buddhist teaching a Dharma talk by the Zen Vietnamese a Buddhist teacher dick

Zen Vietnamese a Buddhist teacher dick

Zen Vietnamese a Buddhist teacher dick Motta I’m not sure if you guys ever

Motta I’m not sure if you guys ever

Motta I’m not sure if you guys ever heard of it and when I witnessed this

heard of it and when I witnessed this

heard of it and when I witnessed this Dharma talk it actually completely

Dharma talk it actually completely

Dharma talk it actually completely changed my life

changed my life

changed my life instantly dramatically because I had

instantly dramatically because I had

instantly dramatically because I had this very profound insight that I

this very profound insight that I

this very profound insight that I understood karma I understood how

understood karma I understood how

understood karma I understood how everything is interrelated how

everything is interrelated how

everything is interrelated how everything influences everything how

everything influences everything how

everything influences everything how there is no such thing as an isolated

there is no such thing as an isolated

there is no such thing as an isolated activity everything has caused

activity everything has caused

activity everything has caused everything is conditioned and then that

everything is conditioned and then that

everything is conditioned and then that completely changed my life around

completely changed my life around

completely changed my life around traumatically

traumatically

traumatically as a person because I realized that also

as a person because I realized that also

as a person because I realized that also as a person every act that I put in this

as a person every act that I put in this

as a person every act that I put in this world matters because everything I do

world matters because everything I do

world matters because everything I do influences other things there is no such

influences other things there is no such

influences other things there is no such thing as an isolated activity everything

thing as an isolated activity everything

thing as an isolated activity everything we do impacts the bigger picture whether

we do impacts the bigger picture whether

we do impacts the bigger picture whether we like it or not there is no there’s no

we like it or not there is no there’s no

we like it or not there is no there’s no it there’s no escape there’s nothing in

it there’s no escape there’s nothing in

it there’s no escape there’s nothing in between you do and that creates a very

between you do and that creates a very

between you do and that creates a very clear situation that you’re either part

clear situation that you’re either part

clear situation that you’re either part of the problem

of the problem

of the problem or you’re part of the solution you

or you’re part of the solution you

or you’re part of the solution you either create positivity by doing stuff

either create positivity by doing stuff

either create positivity by doing stuff that positively influences the world or

that positively influences the world or

that positively influences the world or you create negativity by doing stuff

you create negativity by doing stuff

you create negativity by doing stuff that damages the planet so you either

that damages the planet so you either

that damages the planet so you either help or you hurt and there’s no gray

help or you hurt and there’s no gray

help or you hurt and there’s no gray in-between whatsoever and there were

in-between whatsoever and there were

in-between whatsoever and there were also no free rights this is the way it

also no free rights this is the way it

also no free rights this is the way it works this is karma it’s mandatory and

works this is karma it’s mandatory and

works this is karma it’s mandatory and that basically that basically seriously

that basically that basically seriously

that basically that basically seriously damaged the way I was working because I

damaged the way I was working because I

damaged the way I was working because I was working as a conventional marketing

was working as a conventional marketing

was working as a conventional marketing consultant at a big marketing agency and

consultant at a big marketing agency and

consultant at a big marketing agency and I was basically doing nothing else than

I was basically doing nothing else than

I was basically doing nothing else than hurting the planet I was helping big

hurting the planet I was helping big

hurting the planet I was helping big companies to make even bigger money by

companies to make even bigger money by

companies to make even bigger money by selling products to people that

selling products to people that

selling products to people that were actually created by socially

were actually created by socially

were actually created by socially hurting or environmentally hurting the

hurting or environmentally hurting the

hurting or environmentally hurting the planet and it became especially hard for

planet and it became especially hard for

planet and it became especially hard for me to continue because I already was

me to continue because I already was

me to continue because I already was active as a Buddhist practice er you

active as a Buddhist practice er you

active as a Buddhist practice er you know I was a devout Buddhist at night

know I was a devout Buddhist at night

know I was a devout Buddhist at night and a commercial asshole by a day and

and a commercial asshole by a day and

and a commercial asshole by a day and and after this Dharma talk I just

and after this Dharma talk I just

and after this Dharma talk I just couldn’t do it anymore I completely

couldn’t do it anymore I completely

couldn’t do it anymore I completely froze and I knew I had to change my my

froze and I knew I had to change my my

froze and I knew I had to change my my way I knew I had to do some something

way I knew I had to do some something

way I knew I had to do some something completely different so so what I did is

completely different so so what I did is

completely different so so what I did is I took a knee I was really brave and I

I took a knee I was really brave and I

I took a knee I was really brave and I basically quit my job and I started

basically quit my job and I started

basically quit my job and I started karma no mix which is which is my

karma no mix which is which is my

karma no mix which is which is my company and I pledge to myself to from

company and I pledge to myself to from

company and I pledge to myself to from that from that moment on to always use

that from that moment on to always use

that from that moment on to always use Buddhist practice or practices Buddhist

Buddhist practice or practices Buddhist

Buddhist practice or practices Buddhist principles as a leading principle in my

principles as a leading principle in my

principles as a leading principle in my business practices principle stresses

business practices principle stresses

business practices principle stresses interconnectedness loving kindness

interconnectedness loving kindness

interconnectedness loving kindness compassion generosity and I pledge to

compassion generosity and I pledge to

compassion generosity and I pledge to myself that I want to use my business

myself that I want to use my business

myself that I want to use my business skills to help humanity forward and not

skills to help humanity forward and not

skills to help humanity forward and not hurt humanity I only wanted to proceed

hurt humanity I only wanted to proceed

hurt humanity I only wanted to proceed if it’s possible

if it’s possible

if it’s possible to create business for good rather than

to create business for good rather than

to create business for good rather than just for money you know don’t not

just for money you know don’t not

just for money you know don’t not striving for money but striving for

striving for money but striving for

striving for money but striving for happy and that’s what I that’s what I

happy and that’s what I that’s what I

happy and that’s what I that’s what I started to do eleven years ago and I

started to do eleven years ago and I

started to do eleven years ago and I want to take this opportunity to share

want to take this opportunity to share

want to take this opportunity to share some of the insights that I’ve learned

some of the insights that I’ve learned

some of the insights that I’ve learned over the years to basically show you

over the years to basically show you

over the years to basically show you that business doesn’t have to be only

that business doesn’t have to be only

that business doesn’t have to be only about making money and having a career

about making money and having a career

about making money and having a career you can actually work for something

you can actually work for something

you can actually work for something bigger than yourself

bigger than yourself

bigger than yourself and your your salary which is the most

and your your salary which is the most

and your your salary which is the most fantastic thing to do and I really hope

fantastic thing to do and I really hope

fantastic thing to do and I really hope that I can inspire you to follow that

that I can inspire you to follow that

that I can inspire you to follow that part and go in that direction so this is

part and go in that direction so this is

part and go in that direction so this is what I want to want to talk you about so

what I want to want to talk you about so

what I want to want to talk you about so what are the main characteristics of the

what are the main characteristics of the

what are the main characteristics of the growing movement of companies that use

growing movement of companies that use

growing movement of companies that use business as a force for good rather than

business as a force for good rather than

business as a force for good rather than just for for making money well basically

just for for making money well basically

just for for making money well basically in my humble opinion they are the new

in my humble opinion they are the new

in my humble opinion they are the new normal when Fairtrade could introduce in

normal when Fairtrade could introduce in

normal when Fairtrade could introduce in the late 80s of the last century most of

the late 80s of the last century most of

the late 80s of the last century most of us associated it with the fact that we

us associated it with the fact that we

us associated it with the fact that we had the choice in the supermarket to

had the choice in the supermarket to

had the choice in the supermarket to choose between regular products and fair

choose between regular products and fair

choose between regular products and fair products and we we had the option to go

products and we we had the option to go

products and we we had the option to go and buy fair products which gave us a

and buy fair products which gave us a

and buy fair products which gave us a good feeling but what is even more

good feeling but what is even more

good feeling but what is even more important is that we became aware from

important is that we became aware from

important is that we became aware from that moment on that there were unfair

that moment on that there were unfair

that moment on that there were unfair products because if there are fair

products because if there are fair

products because if there are fair products there have to be unfair

products there have to be unfair

products there have to be unfair products as well otherwise who gives you

products as well otherwise who gives you

products as well otherwise who gives you and what’s even more shocking is

and what’s even more shocking is

and what’s even more shocking is that we found out that most of the of

that we found out that most of the of

that we found out that most of the of the products that we thought were normal

the products that we thought were normal

the products that we thought were normal products were actually created by

products were actually created by

products were actually created by borderline criminal activities of

borderline criminal activities of

borderline criminal activities of companies or even sometimes beyond

companies or even sometimes beyond

companies or even sometimes beyond borderline criminal seriously hurting

borderline criminal seriously hurting

borderline criminal seriously hurting people or seriously hurting the planet

people or seriously hurting the planet

people or seriously hurting the planet and the most important thing that I’ve

and the most important thing that I’ve

and the most important thing that I’ve learned from working with purposeful

learned from working with purposeful

learned from working with purposeful companies as I call them is they are not

companies as I call them is they are not

companies as I call them is they are not the very few

the very few virtuous good examples in

the very few virtuous good examples in the market they are normal it’s actually

the market they are normal it’s actually

the market they are normal it’s actually a pub normal completely abnormal to hurt

a pub normal completely abnormal to hurt

a pub normal completely abnormal to hurt the planet or to hurt other people to

the planet or to hurt other people to

the planet or to hurt other people to make money it’s it’s ridiculous

make money it’s it’s ridiculous

make money it’s it’s ridiculous and yet we have gone all the way with

and yet we have gone all the way with

and yet we have gone all the way with accepting that simple fact and we treat

accepting that simple fact and we treat

accepting that simple fact and we treat the economy as some sort of entity by

the economy as some sort of entity by

the economy as some sort of entity by itself that needs to be fed by making

itself that needs to be fed by making

itself that needs to be fed by making money and spending money and we’re all

money and spending money and we’re all

money and spending money and we’re all ok with it but it’s not ok and what’s

ok with it but it’s not ok and what’s

ok with it but it’s not ok and what’s even more important it’s not normal if

even more important it’s not normal if

even more important it’s not normal if not normal but criminal to use people or

not normal but criminal to use people or

not normal but criminal to use people or the planet for your own purposes so

the planet for your own purposes so

the planet for your own purposes so that’s what I’m that’s the most

that’s what I’m that’s the most

that’s what I’m that’s the most important thing that I’ve learned it’s

important thing that I’ve learned it’s

important thing that I’ve learned it’s normal it’s not virtuous it’s not good

normal it’s not virtuous it’s not good

normal it’s not virtuous it’s not good it’s normal

it’s normal

it’s normal the second thing I’ve learned from those

the second thing I’ve learned from those

the second thing I’ve learned from those purposeful companies is that it’s a

purposeful companies is that it’s a

purposeful companies is that it’s a completely delusional idea to treat the

completely delusional idea to treat the

completely delusional idea to treat the economy as an isolated autonomous thing

economy as an isolated autonomous thing

economy as an isolated autonomous thing which is what we are doing we are living

which is what we are doing we are living

which is what we are doing we are living in a country that measures our

in a country that measures our

in a country that measures our well-being by measuring our productivity

well-being by measuring our productivity

well-being by measuring our productivity by measuring the amount of money that

by measuring the amount of money that

by measuring the amount of money that gets pumped around in our economy that’s

gets pumped around in our economy that’s

gets pumped around in our economy that’s what we are we’re economic units which

what we are we’re economic units which

what we are we’re economic units which by itself is stupid and delusional but

by itself is stupid and delusional but

by itself is stupid and delusional but what’s even more stupid and delusional

what’s even more stupid and delusional

what’s even more stupid and delusional and even dangerous is there is no such

and even dangerous is there is no such

and even dangerous is there is no such thing as an economy you thought you’ve

thing as an economy you thought you’ve

thing as an economy you thought you’ve seen the flower the economy is just an

seen the flower the economy is just an

seen the flower the economy is just an integrated part of society everything a

integrated part of society everything a

integrated part of society everything a company does influences our lives not

company does influences our lives not

company does influences our lives not not by choice but by definition that’s

not by choice but by definition that’s

not by choice but by definition that’s just the way it is so if we create this

just the way it is so if we create this

just the way it is so if we create this monster which companies start using and

monster which companies start using and

monster which companies start using and do stuff that are

do stuff that are

do stuff that are are hurtful and we accept that fact

are hurtful and we accept that fact

are hurtful and we accept that fact because it’s good for the economy

because it’s good for the economy

because it’s good for the economy we’re actually fooling ourselves there’s

we’re actually fooling ourselves there’s

we’re actually fooling ourselves there’s no such thing as the economy it’s

no such thing as the economy it’s

no such thing as the economy it’s society stupid in my humble opinion

society stupid in my humble opinion

society stupid in my humble opinion another thing I’ve learned from these

another thing I’ve learned from these

another thing I’ve learned from these folks they are explicitly Purpose Driven

folks they are explicitly Purpose Driven

folks they are explicitly Purpose Driven have you ever heard of the term purpose

have you ever heard of the term purpose

have you ever heard of the term purpose it’s a bit of a this world at this

it’s a bit of a this world at this

it’s a bit of a this world at this moment and it’s often associated with

moment and it’s often associated with

moment and it’s often associated with having a calling a higher course

having a calling a higher course

having a calling a higher course something you know you at the North Star

something you know you at the North Star

something you know you at the North Star people who’ve read Simon Simon it’s

people who’ve read Simon Simon it’s

people who’ve read Simon Simon it’s about the why finding your why it’s none

about the why finding your why it’s none

about the why finding your why it’s none of the above

of the above

of the above purpose is actually really simple it has

purpose is actually really simple it has

purpose is actually really simple it has nothing to do with something that you

nothing to do with something that you

nothing to do with something that you find with your head with your heads

find with your head with your heads

find with your head with your heads purpose finds you purpose is a verb as

purpose finds you purpose is a verb as

purpose finds you purpose is a verb as soon as you act altruistically which

soon as you act altruistically which

soon as you act altruistically which means not serving yourself but serving

means not serving yourself but serving

means not serving yourself but serving the bigger picture you get a sense of

the bigger picture you get a sense of

the bigger picture you get a sense of fulfillment so purpose is a happiness

fulfillment so purpose is a happiness

fulfillment so purpose is a happiness experience purpose is it’s basically

experience purpose is it’s basically

experience purpose is it’s basically just part of our well-being biology as

just part of our well-being biology as

just part of our well-being biology as soon as you do it you feel a sense of

soon as you do it you feel a sense of

soon as you do it you feel a sense of fulfillment which is called purpose so

fulfillment which is called purpose so

fulfillment which is called purpose so it’s not something you can strive for

it’s not something you can strive for

it’s not something you can strive for get white papers and then work towards

get white papers and then work towards

get white papers and then work towards it it’s just there as soon as you not

it it’s just there as soon as you not

it it’s just there as soon as you not serve yourself but you serve others

serve yourself but you serve others

serve yourself but you serve others which is which is basically our basic

which is which is basically our basic

which is which is basically our basic biology you know get the tribe find your

biology you know get the tribe find your

biology you know get the tribe find your tribe and make the tribe as as solid as

tribe and make the tribe as as solid as

tribe and make the tribe as as solid as possible as soon as you do it you

possible as soon as you do it you

possible as soon as you do it you experience purpose and this is what all

experience purpose and this is what all

experience purpose and this is what all these wonderful companies that do

these wonderful companies that do

these wonderful companies that do business for good experience because

business for good experience because

business for good experience because their company is bigger than than

their company is bigger than than

their company is bigger than than themselves they serve the bigger picture

themselves they serve the bigger picture

themselves they serve the bigger picture to more as hopefully

I could I could combine these two so

I could I could combine these two so another thing that companies that do

another thing that companies that do

another thing that companies that do business for good rather than making

business for good rather than making

business for good rather than making business for for money two differently

business for for money two differently

business for for money two differently is that they are issue driven so these

is that they are issue driven so these

is that they are issue driven so these folks start a company based upon the

folks start a company based upon the

folks start a company based upon the fact that they see a problem in society

fact that they see a problem in society

fact that they see a problem in society that they want to solve rather than that

that they want to solve rather than that

that they want to solve rather than that they want have a business idea and want

they want have a business idea and want

they want have a business idea and want to start a company they just use a

to start a company they just use a

to start a company they just use a company as the most effective way to

company as the most effective way to

company as the most effective way to change society for the good which is

change society for the good which is

change society for the good which is completely different so they’re not

completely different so they’re not

completely different so they’re not looking for the gap in the market which

looking for the gap in the market which

looking for the gap in the market which is what we get ditched at schools at

is what we get ditched at schools at

is what we get ditched at schools at university or commercial commercial

university or commercial commercial

university or commercial commercial economy they are looking for the gap in

economy they are looking for the gap in

economy they are looking for the gap in society it’s all based upon the fact

society it’s all based upon the fact

society it’s all based upon the fact that I see a problem and they want to

that I see a problem and they want to

that I see a problem and they want to solve the problem and and what that

solve the problem and and what that

solve the problem and and what that results in is its impact so they’re not

results in is its impact so they’re not

results in is its impact so they’re not interested primarily in profit but an

interested primarily in profit but an

interested primarily in profit but an impact an impact is a broader definition

impact an impact is a broader definition

impact an impact is a broader definition of profit it’s not just about money

of profit it’s not just about money

of profit it’s not just about money impact is about making progress socially

impact is about making progress socially

impact is about making progress socially environmentally or ecologically and

environmentally or ecologically and

environmentally or ecologically and financially and this turns around the

financially and this turns around the

financially and this turns around the old definitions of economics quite

old definitions of economics quite

old definitions of economics quite drastically because what sets this

drastically because what sets this

drastically because what sets this purpose of companies apart from other

purpose of companies apart from other

purpose of companies apart from other companies if they actually strive for

companies if they actually strive for

companies if they actually strive for what I call the minimum viable profit

what I call the minimum viable profit

what I call the minimum viable profit principle they don’t go for maximum

principle they don’t go for maximum

principle they don’t go for maximum profit but minimum profit because they

profit but minimum profit because they

profit but minimum profit because they need the financial performances of the

need the financial performances of the

need the financial performances of the company for social or environmental

company for social or environmental

company for social or environmental purposes so if you read about companies

purposes so if you read about companies

purposes so if you read about companies that use purpose to get more profit than

that use purpose to get more profit than

that use purpose to get more profit than you know you’ll be full because the only

you know you’ll be full because the only

you know you’ll be full because the only relationship between purpose and profit

relationship between purpose and profit

relationship between purpose and profit is less profit but more social value

is less profit but more social value

is less profit but more social value societal value and so and this is and

societal value and so and this is and

societal value and so and this is and this is something which can be really

this is something which can be really

this is something which can be really interesting because our whole economy is

interesting because our whole economy is

interesting because our whole economy is based on based on growth growth growth

based on based on growth growth growth

based on based on growth growth growth and these companies are not they don’t

and these companies are not they don’t

and these companies are not they don’t go for 20-25 percent profit margins they

go for 20-25 percent profit margins they

go for 20-25 percent profit margins they go for 2 or 3 percent because that

go for 2 or 3 percent because that

go for 2 or 3 percent because that enables them to make a difference

enables them to make a difference

enables them to make a difference socially or environmentally so they have

socially or environmentally so they have

socially or environmentally so they have a completely way another way of looking

a completely way another way of looking

a completely way another way of looking at value and value proposition 2 more

at value and value proposition 2 more

at value and value proposition 2 more another thing that I’ve learned that I

another thing that I’ve learned that I

another thing that I’ve learned that I think is helpful for you on your career

think is helpful for you on your career

think is helpful for you on your career path is what I call H Q happiness

path is what I call H Q happiness

path is what I call H Q happiness intelligence or humanity intelligence

intelligence or humanity intelligence

intelligence or humanity intelligence one thing that I’ve learned from working

one thing that I’ve learned from working

one thing that I’ve learned from working with purposeful companies and purposeful

with purposeful companies and purposeful

with purposeful companies and purposeful entrepreneurs is that it is that they

entrepreneurs is that it is that they

entrepreneurs is that it is that they have this very specific quality and it’s

have this very specific quality and it’s

have this very specific quality and it’s a quality that I’ve I’m very accustomed

a quality that I’ve I’m very accustomed

a quality that I’ve I’m very accustomed to as a Buddhist by not studying their

to as a Buddhist by not studying their

to as a Buddhist by not studying their issues but becoming their issues so

issues but becoming their issues so

issues but becoming their issues so they’re not information driven but their

they’re not information driven but their

they’re not information driven but their compassion driven rather than getting

compassion driven rather than getting

compassion driven rather than getting and getting into a problem and studying

and getting into a problem and studying

and getting into a problem and studying the problem because if you want to start

the problem because if you want to start

the problem because if you want to start a purposeful companies you don’t only

a purposeful companies you don’t only

a purposeful companies you don’t only need to be need to be business savvy but

need to be need to be business savvy but

need to be need to be business savvy but you also need to be socially or

you also need to be socially or

you also need to be socially or environmentally environmentally savvy

environmentally environmentally savvy

environmentally environmentally savvy you have to know how to intervene in a

you have to know how to intervene in a

you have to know how to intervene in a most effective way to make a change and

most effective way to make a change and

most effective way to make a change and the best way to do it is not by studying

the best way to do it is not by studying

the best way to do it is not by studying the object but by becoming the object

the object but by becoming the object

the object but by becoming the object and in Buddhism we say that the

and in Buddhism we say that the

and in Buddhism we say that the definition of compassion is seeing your

definition of compassion is seeing your

definition of compassion is seeing your own face in that of another person so if

own face in that of another person so if

own face in that of another person so if you are able to not look at another

you are able to not look at another

you are able to not look at another person as somebody who is different than

person as somebody who is different than

person as somebody who is different than you who is distant for you if you’re

you who is distant for you if you’re

you who is distant for you if you’re open if you’re able to open your heart

open if you’re able to open your heart

open if you’re able to open your heart and to own the pain of the other person

and to own the pain of the other person

and to own the pain of the other person then you know exactly what to do to help

then you know exactly what to do to help

then you know exactly what to do to help the other person to serve the other

the other person to serve the other

the other person to serve the other person and this is this is something

person and this is this is something

person and this is this is something that these purposeful entrepreneurs

that these purposeful entrepreneurs

that these purposeful entrepreneurs purposeful companies know very well and

purposeful companies know very well and

purposeful companies know very well and do very well they they know how to help

do very well they they know how to help

do very well they they know how to help you manatee forward because they can get

you manatee forward because they can get

you manatee forward because they can get into the problems out there

into the problems out there

into the problems out there last one and this is my my question to

last one and this is my my question to

last one and this is my my question to you what I’ve learned about these

you what I’ve learned about these

you what I’ve learned about these purposeful entrepreneurs and also about

purposeful entrepreneurs and also about

purposeful entrepreneurs and also about my own practice is the very profound

my own practice is the very profound

my own practice is the very profound difference between hacking the system

difference between hacking the system

difference between hacking the system and the system so you might say

and the system so you might say

and the system so you might say and I think that’s a very proper way of

and I think that’s a very proper way of

and I think that’s a very proper way of defining and describing these purposeful

defining and describing these purposeful

defining and describing these purposeful entrepreneurs is that they are business

entrepreneurs is that they are business

entrepreneurs is that they are business activists you know they have an ideal

activists you know they have an ideal

activists you know they have an ideal that they feel very strongly about and

that they feel very strongly about and

that they feel very strongly about and they use business as a force to do it

they use business as a force to do it

they use business as a force to do it and you might even say it’s a sort of a

and you might even say it’s a sort of a

and you might even say it’s a sort of a protest but what’s really interesting is

protest but what’s really interesting is

protest but what’s really interesting is they don’t use the protest in the

they don’t use the protest in the

they don’t use the protest in the old-school way

old-school way

old-school way like for instance occupy the Occupy

like for instance occupy the Occupy

like for instance occupy the Occupy movements which didn’t do now what

movements which didn’t do now what

movements which didn’t do now what they do is they understand the fact that

they do is they understand the fact that

they do is they understand the fact that there is only one system remember the

there is only one system remember the

there is only one system remember the flower so they dive right in the system

flower so they dive right in the system

flower so they dive right in the system and they changed it and they changed the

and they changed it and they changed the

and they changed it and they changed the system from the inside out so there are

system from the inside out so there are

system from the inside out so there are wonderful examples in every imaginable

wonderful examples in every imaginable

wonderful examples in every imaginable market of companies that show and prove

market of companies that show and prove

market of companies that show and prove that there is room for business as

that there is room for business as

that there is room for business as unusual that there that you don’t have

unusual that there that you don’t have

unusual that there that you don’t have to make maximum profit to build a very

to make maximum profit to build a very

to make maximum profit to build a very promising valuable company that does

promising valuable company that does

promising valuable company that does more than just making money and I know a

more than just making money and I know a

more than just making money and I know a lot of you how many of you are students

lot of you how many of you are students

lot of you how many of you are students aha look so you’re about to start your

aha look so you’re about to start your

aha look so you’re about to start your career path and I you know I just if you

career path and I you know I just if you

career path and I you know I just if you can take away one thing for my talk is

can take away one thing for my talk is

can take away one thing for my talk is remember the flower remember that you

remember the flower remember that you

remember the flower remember that you too are part of the problem or the

too are part of the problem or the

too are part of the problem or the solution and don’t don’t think about now

solution and don’t don’t think about now

solution and don’t don’t think about now it doesn’t really matter because Who am

it doesn’t really matter because Who am

it doesn’t really matter because Who am I and what it’s only my career it does

I and what it’s only my career it does

I and what it’s only my career it does everything you do matters

everything you do matters

everything you do matters you have impacts by definition whether

you have impacts by definition whether

you have impacts by definition whether you like it or not so please take that

you like it or not so please take that

you like it or not so please take that away with you and and

away with you and and

away with you and and and don’t go please don’t go

and don’t go please don’t go

and don’t go please don’t go the conventional commercial corporate

the conventional commercial corporate

the conventional commercial corporate way don’t follow the money follow the

way don’t follow the money follow the

way don’t follow the money follow the happy swallow the happy and and and I I

happy swallow the happy and and and I I

happy swallow the happy and and and I I really hope that you know that you can

really hope that you know that you can

really hope that you know that you can start a purposeful company or that you

start a purposeful company or that you

start a purposeful company or that you can or that you can work at a purposeful

can or that you can work at a purposeful

can or that you can work at a purposeful company and experience the the

company and experience the the

company and experience the the fulfillment of purpose of contributing

fulfillment of purpose of contributing

fulfillment of purpose of contributing to something that helps humanity forward

to something that helps humanity forward

to something that helps humanity forward rather than hurt humanity and I wish you

rather than hurt humanity and I wish you

rather than hurt humanity and I wish you all the best on that path and good luck

all the best on that path and good luck

all the best on that path and good luck out there

out there

out there [Applause]

”

Be First to Comment

Leave a Reply

Your email address will not be published. Required fields are marked *