I would like to talk to you about this evening
start up we have already heard one
testimony but I wanted to take a step
back and ask even if I do not see you
well how many of you have a startup in
this audience do your hand ok
so many then we start from what is one
startup a start up is none other than the
start-up period of a company
which must however have two characteristics
important must come from an idea that
it is reproducible but also scalable
so it must have the potential of
growth
now often these ideas are born of
young dynamic entrepreneurs e
enterprising that we often hear
say they invent their tomorrow
work
the phenomenon of tar tatto as a phenomenon
entrepreneurial certainly has a
topic we always hear about
more often and in Italy has one
peculiar characteristic in Italy
start ups do not therefore die in
curiosity I went to look at the
statistics and effects is indeed
just so in 2014 the rate of
mortality of innovative start-ups
Italians was 1.7 percent in 2015
this rises to 3.3 percent per hour
give you a yardstick in the states
united on average nine start ups on
10 this is a mortality rate of
90 percent
so you will tell me fantastic no
actually this difference in
statistic does not mean that we are anymore
good because we fail less itself
in reverse
in Italy we still live in a context
economic and cultural partner in which
failure is labeled and if it comes
labeled is much more difficult
start over
so it is very important not to fail
never however in other countries such as
america what happens the opposite
if you never fail jewel user
that is, you do not have a baggage of
experiences that allows you one day later
of being successful because the
failure to recalibrate that compass
internal that will be that same compass
then one day to bring you success
so if we want ours
start ups are successful like
those in the United States
we have to find the way absolutely
to allow our young people
entrepreneurs to fail without being
stigmatized by society e
start again and start again to try
again so what happens to
this point that this this circle
vicious that I have just described
this positive look, however, is not
it is possible to establish it if it is not there
the alliance of the three supporting columns
of our society
I refer to investors that
allow open risk capital
like the US standards in
so that the start up can then be
attractive also for investors
International
I refer to our network then to the
our social context that can act
from the sound box of the stories of
resourcefulness and courage of ours
young entrepreneurs and I mean me
I am referring of course to the family
heart of Italy
that can always be the point of
reference for acceptance e
the exhortation of the individual because
failing is not easy so it’s a bit
with this lens with this premise I
I would like to tell you the story of mine
start up which is a hardware start up e
our mission is called sun mica
is to use robotics for
bring the interior spaces into contact
closed in which we live and work the
most of the time and the elements
of nature
because this because everything comes from
my discomfort, my discomfort, I felt
just because of the lack of contact
towards one of these elements that was
perhaps what is important for the light
Of sun
but when a few years ago
he left Rome to do a doctorate
at the university of cambridge what
happened and I found myself say in one
situation in which here I was about 800
hours of sunshine a year
I counted them less than in Rome
but that was not all in all
not even the big problem the problem
real network was that I was passing all the
my time in an office where he did not enter
the sunlight because it was exposed
bad and so in the long run this
initial discomfort turns into one
real depression that is called
fismo affective desorder then one day
I applied for the first year of the
singularity university and was selected
from there my life changes completely
because in the way to the nasa
and then for four months I join a
this group of 79 other guys
like me they had been selected to do
a full immersion course on
technology exponential growth that
what an important proof it is that there
they taught that use right the use
correct technology is to
be at the service of those who are
even today the greatest challenges
mankind
I talk about poverty food difference of
drinking water and generating
sustainable clean energy of care
cancer and has been during these months
That I
also I met for the first time she or
lele status or state is an instrument
industrial with the aim of maintaining
the reflection of the sun is fixed in one
point adapting constantly to the
movements of the sun that we perceive
15 to all the intelligence behind it
this tool is right while I was
there I thought for the first time, cabbage
this maybe is the principle is it
tool that I can use for
bring this blessed sunlight
I have one in my office here
small brackets use the light of the
sun for lighting of buildings can
be a principle that if used on
global scale has a very large impact
on our total consumption of
electricity today we consume and
we allocate 20 percent of the energy
world total electricity to illuminate
buildings and of course there is also a
point of view a little more we say
individualistic for which to bring light
of the sun at home guarantees us
the highest quality lighting
possible that it is therefore great for
well-being our health come back one
moment to my story
so these four months to the nasa
they end and I go back to cambridge there
obviously he began to pass all the way
my free song to look for solutions
explore solutions to bring the
sunlight in my office
then buy a 3D printer the
assemblies and began to print those
which then will become the first prototypes
of our helium presidential state caja
which takes its name from the Roman goddess of the
hearth I finish the doctorate and the first
what I do
I’m going back to Rome because I want to check
if caja can have a success or not on the
international market
so I collect a small team of
friends and together we leave and look for i
first funds did not take long for it
understand that the ecosystem that we
we were looking for
let’s say this culture of risk
this culture of linked innovation
to the young people it was still not beginning
developed and therefore we had to look for
somewhere else
that’s how our journey began
in california san diego where we have been
part as one of the ten start ups
select the world to the accelerator
of the qualcomm in collaboration with
heel stand on a big network of
accelerators in the world today and what
important is that we see the funds and
the then network support needed for
I can tell you to start this idea
these four months we pass to
san diego
we work continuously, we have
enlarged the team we have optimized
the prototype but the most important thing
is that we could verify the
presence of a market through one
online marketing campaign in sunshine
four weeks is practically a
no cost
it brought us $ 65,000 in pre-orders
so we thought we were ok
let’s go back to Italy with this beautiful
package we look for the funds to start
the second phase of the startup that
of the entry into production of the
tool
unfortunately we were wrong
we found the ecosystem more or less
less so as we had left it not
we were a software startup that has one
certainly less risky form on the
which to invest
but above all our idea was too much
different too different is so what
it happens we lose a moment of mind
but it lasted a short time there
we immediately rolled up our sleeves and
we said ok with the little money that
we remain as we play it
last chance
and so we decided to start launching
an online fundraising campaign
on the site in again this campaign ad
today it has collected half a million
dollars
we will finally be able to get inside
production in times of difficulty
I often remember the words of ryan that
he was the director of the accelerator
stranger when I asked him but
why did you choose to invest in
solemnity and I remember that he answered me
ideas change markets as they are born
they die
the path of the start up is full of
pitfalls and only a team that is able
to adjust the shot can do it
we have not invested in solemn since
we have invested in you
and it is perhaps with this message that I
I would like to leave you this evening perhaps more
of a message is a request for
confidence
I ask you
not to take refuge in old patterns in one
world that otherwise forgets us
however it goes on even without us and
so I ask you instead to trust
to the young entrepreneurs who are in it
this country the trust of the
awareness of being able to make mistakes and
fail and start again without being
labeled to young people instead I say not
be afraid of failure because
see that it is only part of the
road that will take you to success
do not give up thanks
[Applause]
[Music]
”
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