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Cybersecurity Means Business! | William Agresti | TEDxJHUDC


[Applause]

[Applause] this is my credit card and somebody I’m

this is my credit card and somebody I’m

this is my credit card and somebody I’m not letting you see the numbers of

not letting you see the numbers of

not letting you see the numbers of course somebody stole it

course somebody stole it

course somebody stole it and it’s it’s really frustrating because

and it’s it’s really frustrating because

and it’s it’s really frustrating because I never you know had it lying around I

I never you know had it lying around I

I never you know had it lying around I never lost possession of this physical

never lost possession of this physical

never lost possession of this physical card but as we all know all it takes

card but as we all know all it takes

card but as we all know all it takes these days right is for someone to get

these days right is for someone to get

these days right is for someone to get access to the credit card numbers and

access to the credit card numbers and

access to the credit card numbers and then they can go on a shopping spree and

then they can go on a shopping spree and

then they can go on a shopping spree and they went on a shopping spree has this

they went on a shopping spree has this

they went on a shopping spree has this happened to you know think okay I’m

happened to you know think okay I’m

happened to you know think okay I’m seeing I’m seeing that it has we’re not

seeing I’m seeing that it has we’re not

seeing I’m seeing that it has we’re not alone okay mine happened in 2014 and

alone okay mine happened in 2014 and

alone okay mine happened in 2014 and that year there were 17 million victims

that year there were 17 million victims

that year there were 17 million victims of identity theft in the US alone how

of identity theft in the US alone how

of identity theft in the US alone how about the letter have you received the

about the letter have you received the

about the letter have you received the letter saying that your personal

letter saying that your personal

letter saying that your personal information was part of a data breach

information was part of a data breach

information was part of a data breach and again I see you have that too I got

and again I see you have that too I got

and again I see you have that too I got that I got that too okay and these data

that I got that too okay and these data

that I got that too okay and these data breaches so in a data breach

breaches so in a data breach

breaches so in a data breach confidential and sensitive information

confidential and sensitive information

confidential and sensitive information is made available to an accessible that

is made available to an accessible that

is made available to an accessible that people who shouldn’t have access to it

people who shouldn’t have access to it

people who shouldn’t have access to it right and obviously these identity theft

right and obviously these identity theft

right and obviously these identity theft and data breaches are related because

and data breaches are related because

and data breaches are related because the data that’s being breached could

the data that’s being breached could

the data that’s being breached could easily be credit card numbers but it

easily be credit card numbers but it

easily be credit card numbers but it could also be social security numbers it

could also be social security numbers it

could also be social security numbers it could be health records it could be

could be health records it could be

could be health records it could be emails or it could be the blueprints for

emails or it could be the blueprints for

emails or it could be the blueprints for an advanced military fighter jet right

an advanced military fighter jet right

an advanced military fighter jet right and again we’re not alone gemalto is a

and again we’re not alone gemalto is a

and again we’re not alone gemalto is a company that studies this and in 2015

company that studies this and in 2015

company that studies this and in 2015 they reported that there were 700

they reported that there were 700

they reported that there were 700 million data records breached worldwide

million data records breached worldwide

million data records breached worldwide we hear news about data breaches it

we hear news about data breaches it

we hear news about data breaches it seems all the time and I think it’s

seems all the time and I think it’s

seems all the time and I think it’s lawless into a kind of sense of

lawless into a kind of sense of

lawless into a kind of sense of complacency about them you know so much

complacency about them you know so much

complacency about them you know so much so that they’re saying now is there are

so that they’re saying now is there are

so that they’re saying now is there are two kinds of organizations in the world

two kinds of organizations in the world

two kinds of organizations in the world those that have already had a data

those that have already had a data

those that have already had a data breach and those are will in the future

breach and those are will in the future

breach and those are will in the future and it there’s no question ok every

and it there’s no question ok every

and it there’s no question ok every every organization is vulnerable but

every organization is vulnerable but

every organization is vulnerable but when it gets to this point where it’s

when it gets to this point where it’s

when it gets to this point where it’s kind of a slogan ok it becomes a

kind of a slogan ok it becomes a

kind of a slogan ok it becomes a built-in excuse so the next time we have

built-in excuse so the next time we have

built-in excuse so the next time we have data breach a company will say we

data breach a company will say we

data breach a company will say we apologize for the data breach but you

apologize for the data breach but you

apologize for the data breach but you know what they say there’s two kinds of

know what they say there’s two kinds of

know what they say there’s two kinds of organizations in the world and you know

organizations in the world and you know

organizations in the world and you know so on and so so it conveys a sense of

so on and so so it conveys a sense of

so on and so so it conveys a sense of inevitability and hopelessness okay I

inevitability and hopelessness okay I

inevitability and hopelessness okay I don’t buy it for a second okay I’m not

don’t buy it for a second okay I’m not

don’t buy it for a second okay I’m not naive but I am impatient I work in this

naive but I am impatient I work in this

naive but I am impatient I work in this field okay it’s it’s not hopeless okay

field okay it’s it’s not hopeless okay

field okay it’s it’s not hopeless okay there are things we can do so I’m a

there are things we can do so I’m a

there are things we can do so I’m a computer scientist and professor in a

computer scientist and professor in a

computer scientist and professor in a business school at a university and I

business school at a university and I

business school at a university and I operate in these two worlds okay of

operate in these two worlds okay of

operate in these two worlds okay of Business and Technology so here’s what

Business and Technology so here’s what

Business and Technology so here’s what I’d like to do I’d like to explore these

I’d like to do I’d like to explore these

I’d like to do I’d like to explore these two worlds to see what can be done to

two worlds to see what can be done to

two worlds to see what can be done to reduce the frequency and impact of data

reduce the frequency and impact of data

reduce the frequency and impact of data breaches by exploring these two worlds

breaches by exploring these two worlds

breaches by exploring these two worlds and especially the territory between

and especially the territory between

and especially the territory between them when I work in these two worlds

them when I work in these two worlds

them when I work in these two worlds often it’s really quite distinct it’s

often it’s really quite distinct it’s

often it’s really quite distinct it’s like context switching it’s sort of like

like context switching it’s sort of like

like context switching it’s sort of like give lectures during the week and code

give lectures during the week and code

give lectures during the week and code on weekends and the two worlds you know

on weekends and the two worlds you know

on weekends and the two worlds you know they have their own characteristics I

they have their own characteristics I

they have their own characteristics I mean when you think of the business

mean when you think of the business

mean when you think of the business world it’s really about business matters

world it’s really about business matters

world it’s really about business matters okay the business world is about

okay the business world is about

okay the business world is about strategy and vision and mission and

strategy and vision and mission and

strategy and vision and mission and operations and costs and operations and

operations and costs and operations and

operations and costs and operations and more operations and revenues and profits

more operations and revenues and profits

more operations and revenues and profits and then there’s the cyber security

and then there’s the cyber security

and then there’s the cyber security technology world and when I think of

technology world and when I think of

technology world and when I think of that world you know what comes to mind

that world you know what comes to mind

that world you know what comes to mind is more like kind of a solitary coder

is more like kind of a solitary coder

is more like kind of a solitary coder and you know the kind of images there

and you know the kind of images there

and you know the kind of images there are more about like pocket protectors so

are more about like pocket protectors so

are more about like pocket protectors so I have I have my pocket protector okay

I have I have my pocket protector okay

I have I have my pocket protector okay and it’s more about like empty you know

and it’s more about like empty you know

and it’s more about like empty you know pizza boxes and so on so what I thought

pizza boxes and so on so what I thought

pizza boxes and so on so what I thought I’d do to kind of put these two worlds

I’d do to kind of put these two worlds

I’d do to kind of put these two worlds in stark contrast is come up with some

in stark contrast is come up with some

in stark contrast is come up with some images that try to capture the

images that try to capture the

images that try to capture the distinction between these two worlds so

distinction between these two worlds so

distinction between these two worlds so for the business world I get a chance to

for the business world I get a chance to

for the business world I get a chance to work with terrific business students I

work with terrific business students I

work with terrific business students I mean they’re ambitious and upbeat and

mean they’re ambitious and upbeat and

mean they’re ambitious and upbeat and positive and it’s all about

positive and it’s all about

positive and it’s all about collaboration and teamwork so here’s the

collaboration and teamwork so here’s the

collaboration and teamwork so here’s the image I’d like us to keep in mind for

image I’d like us to keep in mind for

image I’d like us to keep in mind for the world of business okay and to

the world of business okay and to

the world of business okay and to represent the technology world and

represent the technology world and

represent the technology world and that’s where cybersecurity is

that’s where cybersecurity is

that’s where cybersecurity is for that I think of sort of the iconic

for that I think of sort of the iconic

for that I think of sort of the iconic computer tech person the kind of techie

computer tech person the kind of techie

computer tech person the kind of techie you tolerate and for that I image from

you tolerate and for that I image from

you tolerate and for that I image from the film Jurassic Park

the film Jurassic Park

the film Jurassic Park okay the kind of iconic computer tech

okay the kind of iconic computer tech

okay the kind of iconic computer tech person so representing the technology

person so representing the technology

person so representing the technology world will be Dennis Nedry

so not only is he a tech person but

so not only is he a tech person but actually he’s a he’s a computer hacker

actually he’s a he’s a computer hacker

actually he’s a he’s a computer hacker in the film now today we’d call him a

in the film now today we’d call him a

in the film now today we’d call him a malicious insider okay so even his last

malicious insider okay so even his last

malicious insider okay so even his last name of this character Dennis Nedry I

name of this character Dennis Nedry I

name of this character Dennis Nedry I mean the last name Nedry is an anagram

mean the last name Nedry is an anagram

mean the last name Nedry is an anagram for nerdy so you know you see I had to I

for nerdy so you know you see I had to I

for nerdy so you know you see I had to I mean absolutely had to include him okay

mean absolutely had to include him okay

mean absolutely had to include him okay so we have these two images but what’s

so we have these two images but what’s

so we have these two images but what’s really going on in these worlds is also

really going on in these worlds is also

really going on in these worlds is also you know is also quite different and in

you know is also quite different and in

you know is also quite different and in the business world you know they’re

the business world you know they’re

the business world you know they’re concerned with operations and profits

concerned with operations and profits

concerned with operations and profits and revenues and so on but when there’s

and revenues and so on but when there’s

and revenues and so on but when there’s a data breach we think of that as being

a data breach we think of that as being

a data breach we think of that as being confined to the technology world so when

confined to the technology world so when

confined to the technology world so when something bad happens like a data breach

something bad happens like a data breach

something bad happens like a data breach I mean the worst that can happen

I mean the worst that can happen

I mean the worst that can happen okay would be maybe that well the chief

okay would be maybe that well the chief

okay would be maybe that well the chief information officer ok the CIO might get

information officer ok the CIO might get

information officer ok the CIO might get might get fired but then something

might get fired but then something

might get fired but then something happened okay in 2013 and that was the

happened okay in 2013 and that was the

happened okay in 2013 and that was the data breach at Target so retailers like

data breach at Target so retailers like

data breach at Target so retailers like Target I mean they’re looking for

Target I mean they’re looking for

Target I mean they’re looking for holiday shopping at the end of the year

holiday shopping at the end of the year

holiday shopping at the end of the year for a big boost in revenue okay and in

for a big boost in revenue okay and in

for a big boost in revenue okay and in the fourth quarter of 2013 profits at

the fourth quarter of 2013 profits at

the fourth quarter of 2013 profits at Target fell 46 percent so I’m talking

Target fell 46 percent so I’m talking

Target fell 46 percent so I’m talking about profits that’s something from the

about profits that’s something from the

about profits that’s something from the business side and 46 percent is a pretty

business side and 46 percent is a pretty

business side and 46 percent is a pretty big number so sure enough it was a data

big number so sure enough it was a data

big number so sure enough it was a data breach okay and the CIO did resign but

breach okay and the CIO did resign but

breach okay and the CIO did resign but we’re talking about profits so it turns

we’re talking about profits so it turns

we’re talking about profits so it turns out the CEO also left the company

out the CEO also left the company

out the CEO also left the company well when CEOs leave the company that

well when CEOs leave the company that

well when CEOs leave the company that tends to get the attention of other of

tends to get the attention of other of

tends to get the attention of other of other CEOs and right away in 2014 we had

other CEOs and right away in 2014 we had

other CEOs and right away in 2014 we had really massive data breaches at Home

really massive data breaches at Home

really massive data breaches at Home Depot eBay JP Morgan

Depot eBay JP Morgan

Depot eBay JP Morgan Chace federal government’s Office of

Chace federal government’s Office of

Chace federal government’s Office of Personnel Management and Sony

Personnel Management and Sony

Personnel Management and Sony Entertainment okay so I have one more

Entertainment okay so I have one more

Entertainment okay so I have one more image for you and it’s from the business

image for you and it’s from the business

image for you and it’s from the business side it’s company executives these are

side it’s company executives these are

side it’s company executives these are the executives at Sony Entertainment so

the executives at Sony Entertainment so

the executives at Sony Entertainment so the CEO is in the middle and here

the CEO is in the middle and here

the CEO is in the middle and here they’re apologizing for the PlayStation

they’re apologizing for the PlayStation

they’re apologizing for the PlayStation Network brief breach which affected 77

Network brief breach which affected 77

Network brief breach which affected 77 million accounts this image is riveting

million accounts this image is riveting

million accounts this image is riveting okay any thought that cybersecurity

okay any thought that cybersecurity

okay any thought that cybersecurity would keep its realm in the in the

would keep its realm in the in the

would keep its realm in the in the technology world is gone

technology world is gone

technology world is gone okay this image more than anything says

okay this image more than anything says

okay this image more than anything says that cybersecurity means business so how

that cybersecurity means business so how

that cybersecurity means business so how big a business issue is it for four

big a business issue is it for four

big a business issue is it for four companies two blocks from here is the

companies two blocks from here is the

companies two blocks from here is the Center for Strategic and International

Center for Strategic and International

Center for Strategic and International Studies they estimated the worldwide

Studies they estimated the worldwide

Studies they estimated the worldwide annual cost of cybercrime at over 445

annual cost of cybercrime at over 445

annual cost of cybercrime at over 445 billion dollars so here’s where we are

billion dollars so here’s where we are

billion dollars so here’s where we are in our exploration we’ve established

in our exploration we’ve established

in our exploration we’ve established that data breaches have a huge negative

that data breaches have a huge negative

that data breaches have a huge negative impact okay on people on companies and

impact okay on people on companies and

impact okay on people on companies and on the global economy so the question is

on the global economy so the question is

on the global economy so the question is what can we do about it one starting

what can we do about it one starting

what can we do about it one starting point may be to look at what does

point may be to look at what does

point may be to look at what does business know about cybersecurity how do

business know about cybersecurity how do

business know about cybersecurity how do they learn about it and there’s research

they learn about it and there’s research

they learn about it and there’s research from JP from PricewaterhouseCoopers it

from JP from PricewaterhouseCoopers it

from JP from PricewaterhouseCoopers it says boards of directors hear about

says boards of directors hear about

says boards of directors hear about cybersecurity 26% of them hear about it

cybersecurity 26% of them hear about it

cybersecurity 26% of them hear about it once a year and there’s another 28% that

once a year and there’s another 28% that

once a year and there’s another 28% that hear about it not at all so given we

hear about it not at all so given we

hear about it not at all so given we talked about what data breaches he’s

talked about what data breaches he’s

talked about what data breaches he’s hearing about cybersecurity once a year

hearing about cybersecurity once a year

hearing about cybersecurity once a year not at all really sufficient and when

not at all really sufficient and when

not at all really sufficient and when they do hear about cybersecurity what do

they do hear about cybersecurity what do

they do hear about cybersecurity what do we know that well it turns out that

we know that well it turns out that

we know that well it turns out that board members say it’s too technical

board members say it’s too technical

board members say it’s too technical okay they don’t understand the

okay they don’t understand the

okay they don’t understand the cybersecurity data or reports they want

cybersecurity data or reports they want

cybersecurity data or reports they want understandable language that doesn’t

understandable language that doesn’t

understandable language that doesn’t require them to be cybersecurity experts

require them to be cybersecurity experts

require them to be cybersecurity experts so here’s a way that here’s a way to

so here’s a way that here’s a way to

so here’s a way that here’s a way to proceed learn from this research okay

proceed learn from this research okay

proceed learn from this research okay and try to find more effective ways to

and try to find more effective ways to

and try to find more effective ways to deal with it it turns out there’s a

deal with it it turns out there’s a

deal with it it turns out there’s a window of

window of

window of opportunity because there is increased

opportunity because there is increased

opportunity because there is increased attention at the board level to risk and

attention at the board level to risk and

attention at the board level to risk and in fact sometimes it leads to dedicated

in fact sometimes it leads to dedicated

in fact sometimes it leads to dedicated risk committees some of this in the u.s.

risk committees some of this in the u.s.

risk committees some of this in the u.s. is mandated so for example a Georgia

is mandated so for example a Georgia

is mandated so for example a Georgia Tech study show that in 2008 8% of

Tech study show that in 2008 8% of

Tech study show that in 2008 8% of boards had dedicated risk committees and

boards had dedicated risk committees and

boards had dedicated risk committees and by 2015 53% of boards had risk

by 2015 53% of boards had risk

by 2015 53% of boards had risk committees so this is an opportunity now

committees so this is an opportunity now

committees so this is an opportunity now these risk committees they have a lot to

these risk committees they have a lot to

these risk committees they have a lot to consider okay they’re concerned with

consider okay they’re concerned with

consider okay they’re concerned with global economic conditions with

global economic conditions with

global economic conditions with reputational risk legal and regulatory

reputational risk legal and regulatory

reputational risk legal and regulatory compliance financial risks market risk

compliance financial risks market risk

compliance financial risks market risk liquidity risk credit risk and

liquidity risk credit risk and

liquidity risk credit risk and increasingly cybersecurity is on the

increasingly cybersecurity is on the

increasingly cybersecurity is on the list but cybersecurity stands out it’s

list but cybersecurity stands out it’s

list but cybersecurity stands out it’s still tied to specialized technical

still tied to specialized technical

still tied to specialized technical information and it’s really not of the

information and it’s really not of the

information and it’s really not of the same kind so here’s a recommendation

same kind so here’s a recommendation

same kind so here’s a recommendation recast cybersecurity it’s digital risk

recast cybersecurity it’s digital risk

recast cybersecurity it’s digital risk and I say this not out of a sense of

and I say this not out of a sense of

and I say this not out of a sense of euphemism or a simple name change it

euphemism or a simple name change it

euphemism or a simple name change it actually really gets at the origin and

actually really gets at the origin and

actually really gets at the origin and essence of this entire field

essence of this entire field

essence of this entire field cybersecurity is evocative of looking

cybersecurity is evocative of looking

cybersecurity is evocative of looking outward okay to online communication and

outward okay to online communication and

outward okay to online communication and the Internet cybersecurity is about

the Internet cybersecurity is about

the Internet cybersecurity is about security and cyberspace William Gibson a

security and cyberspace William Gibson a

security and cyberspace William Gibson a brilliant science fiction writer coined

brilliant science fiction writer coined

brilliant science fiction writer coined the term cyberspace in the 1980s he was

the term cyberspace in the 1980s he was

the term cyberspace in the 1980s he was inspired by seeing kids play those early

inspired by seeing kids play those early

inspired by seeing kids play those early arcade video games so energetically that

arcade video games so energetically that

arcade video games so energetically that as Gibson said it was as if they wanted

as Gibson said it was as if they wanted

as Gibson said it was as if they wanted to reach right through the screen to the

to reach right through the screen to the

to reach right through the screen to the space beyond cyberspace this is a realm

space beyond cyberspace this is a realm

space beyond cyberspace this is a realm of virtual experience created by the

of virtual experience created by the

of virtual experience created by the internet and public and private networks

internet and public and private networks

internet and public and private networks and all the words after cyber these days

and all the words after cyber these days

and all the words after cyber these days are evocative of this orientation to

are evocative of this orientation to

are evocative of this orientation to external networks so cyber monday is

external networks so cyber monday is

external networks so cyber monday is about online shopping and increasingly

about online shopping and increasingly

about online shopping and increasingly these days the word after cyber are

these days the word after cyber are

these days the word after cyber are around a theme like cyber rattling and

around a theme like cyber rattling and

around a theme like cyber rattling and cyber threat and cyber attack but in all

cyber threat and cyber attack but in all

cyber threat and cyber attack but in all cases oriented it’s an external networks

cases oriented it’s an external networks

cases oriented it’s an external networks but what does it research say about this

but what does it research say about this

but what does it research say about this if we go back to the

if we go back to the

if we go back to the 700 million data records that were

700 million data records that were

700 million data records that were breached it turns out 37 percent of them

breached it turns out 37 percent of them

breached it turns out 37 percent of them were because of accidents okay so it’s

were because of accidents okay so it’s

were because of accidents okay so it’s not intentional not a cyberattack

not intentional not a cyberattack

not intentional not a cyberattack nobody hacked anybody else I’m talking

nobody hacked anybody else I’m talking

nobody hacked anybody else I’m talking about human error its employees not

about human error its employees not

about human error its employees not following policies and procedures lack

following policies and procedures lack

following policies and procedures lack of expertise interacting with websites

of expertise interacting with websites

of expertise interacting with websites and applications and this is not about

and applications and this is not about

and applications and this is not about blaming employees it is about

blaming employees it is about

blaming employees it is about recognizing a need for companies to get

recognizing a need for companies to get

recognizing a need for companies to get greater employee engagement so these

greater employee engagement so these

greater employee engagement so these policies are realistic and it is about

policies are realistic and it is about

policies are realistic and it is about more training more education and more

more training more education and more

more training more education and more redesign of interfaces and software

redesign of interfaces and software

redesign of interfaces and software applications so that’s what’s really

applications so that’s what’s really

applications so that’s what’s really needed here’s a specific example last

needed here’s a specific example last

needed here’s a specific example last year a clinic in London used email to

year a clinic in London used email to

year a clinic in London used email to send out a newsletter and this

send out a newsletter and this

send out a newsletter and this newsletter goes to subscribers of a

newsletter goes to subscribers of a

newsletter goes to subscribers of a service where HIV patients can get their

service where HIV patients can get their

service where HIV patients can get their test results and the individual

test results and the individual

test results and the individual composing the email placed all 781 email

composing the email placed all 781 email

composing the email placed all 781 email addresses not in the BCC field but in

addresses not in the BCC field but in

addresses not in the BCC field but in the to field so this meant that every

the to field so this meant that every

the to field so this meant that every recipient of the email could see the

recipient of the email could see the

recipient of the email could see the email addresses of all of the other HIV

email addresses of all of the other HIV

email addresses of all of the other HIV patients and in most cases the full

patients and in most cases the full

patients and in most cases the full names as well so yes there is terrorism

names as well so yes there is terrorism

names as well so yes there is terrorism but there’s also error ISM okay in

but there’s also error ISM okay in

but there’s also error ISM okay in digital risk does a better job of being

digital risk does a better job of being

digital risk does a better job of being more comprehensive about it

more comprehensive about it

more comprehensive about it companies may not suffer losses from

companies may not suffer losses from

companies may not suffer losses from cyber attacks every day but I guarantee

cyber attacks every day but I guarantee

cyber attacks every day but I guarantee you every day

you every day

you every day employees are sending and storing and

employees are sending and storing and

employees are sending and storing and processing data and it’s all this

processing data and it’s all this

processing data and it’s all this digital data that can be breached with

digital data that can be breached with

digital data that can be breached with this balance of attention both

this balance of attention both

this balance of attention both internally and externally

internally and externally

internally and externally digital risk is ism is a much better

digital risk is ism is a much better

digital risk is ism is a much better term it’s really echoing strategy from

term it’s really echoing strategy from

term it’s really echoing strategy from 2,500 years ago in the art of war if you

2,500 years ago in the art of war if you

2,500 years ago in the art of war if you know the enemy and know yourself you

know the enemy and know yourself you

know the enemy and know yourself you need not fear the results of a hundred

need not fear the results of a hundred

need not fear the results of a hundred battles the current cyber security

battles the current cyber security

battles the current cyber security climate is oriented to knowing the enemy

climate is oriented to knowing the enemy

climate is oriented to knowing the enemy external threats and they are severe

external threats and they are severe

external threats and they are severe there’s no question about it

there’s no question about it

there’s no question about it but digital risk gives much better and

but digital risk gives much better and

but digital risk gives much better and much needed attention internally knowing

much needed attention internally knowing

much needed attention internally knowing yourself

yourself

yourself as a company digital risk is the right

as a company digital risk is the right

as a company digital risk is the right term at the right time it’s more

term at the right time it’s more

term at the right time it’s more indicative okay of all sources of risk

indicative okay of all sources of risk

indicative okay of all sources of risk especially what the research is telling

especially what the research is telling

especially what the research is telling us about the actual causes of data

us about the actual causes of data

us about the actual causes of data breaches but what else can we do Pro

breaches but what else can we do Pro

breaches but what else can we do Pro tivities a company that that looked at

tivities a company that that looked at

tivities a company that that looked at this and one approach might be to say

this and one approach might be to say

this and one approach might be to say what’s going on as far as best practices

what’s going on as far as best practices

what’s going on as far as best practices are what are the good companies or

are what are the good companies or

are what are the good companies or really top performers in cybersecurity

really top performers in cybersecurity

really top performers in cybersecurity doing and maybe all the companies can

doing and maybe all the companies can

doing and maybe all the companies can can copy that and what they found was

can copy that and what they found was

can copy that and what they found was the top performers in IT security and

the top performers in IT security and

the top performers in IT security and privacy had these characteristics in

privacy had these characteristics in

privacy had these characteristics in common they had the right tone from the

common they had the right tone from the

common they had the right tone from the top of the organization they had their

top of the organization they had their

top of the organization they had their core security policies in place and they

core security policies in place and they

core security policies in place and they had a data PLASA fication scheme so they

had a data PLASA fication scheme so they

had a data PLASA fication scheme so they understood what we call the crown jewels

understood what we call the crown jewels

understood what we call the crown jewels in their data so I’m looking at this

in their data so I’m looking at this

in their data so I’m looking at this list and I’m wondering where is the

list and I’m wondering where is the

list and I’m wondering where is the technology okay I don’t see anything

technology okay I don’t see anything

technology okay I don’t see anything about the top performers in security are

about the top performers in security are

about the top performers in security are top performers because they have an

top performers because they have an

top performers because they have an innovative computer network architecture

innovative computer network architecture

innovative computer network architecture I don’t see anything about them being

I don’t see anything about them being

I don’t see anything about them being top performance because they use a

top performance because they use a

top performance because they use a particular vendors intrusion detection

particular vendors intrusion detection

particular vendors intrusion detection and prevention system there’s no

and prevention system there’s no

and prevention system there’s no technology at all what I do see instead

technology at all what I do see instead

technology at all what I do see instead is business okay what makes top

is business okay what makes top

is business okay what makes top performers top performers is they have

performers top performers is they have

performers top performers is they have strong leadership from the top they have

strong leadership from the top they have

strong leadership from the top they have effective management practices and they

effective management practices and they

effective management practices and they understand what business they’re in they

understand what business they’re in they

understand what business they’re in they know their critical data and they

know their critical data and they

know their critical data and they understand their mission so this is a

understand their mission so this is a

understand their mission so this is a twist okay we started out wondering how

twist okay we started out wondering how

twist okay we started out wondering how the business world can learn more about

the business world can learn more about

the business world can learn more about cybersecurity

cybersecurity

cybersecurity it turns out one of the best ways to

it turns out one of the best ways to

it turns out one of the best ways to make an impact on data breaches maybe

make an impact on data breaches maybe

make an impact on data breaches maybe for the cybersecurity world to learn

for the cybersecurity world to learn

for the cybersecurity world to learn more about business okay so I really

more about business okay so I really

more about business okay so I really reached the reach of the end in our

reached the reach of the end in our

reached the reach of the end in our short journey and short exploration of

short journey and short exploration of

short journey and short exploration of these two worlds and and the territory

these two worlds and and the territory

these two worlds and and the territory between them so I’d like to just take a

between them so I’d like to just take a

between them so I’d like to just take a moment more to highlight what we’ve seen

moment more to highlight what we’ve seen

moment more to highlight what we’ve seen along the way here’s the future that I’d

along the way here’s the future that I’d

along the way here’s the future that I’d like for us okay when you’re holding

like for us okay when you’re holding

like for us okay when you’re holding your credit card in your hand then you

your credit card in your hand then you

your credit card in your hand then you can be confident that no-one’s stolen

can be confident that no-one’s stolen

can be confident that no-one’s stolen the credit card numbers

the credit card numbers

the credit card numbers and when you’re in a room like this and

and when you’re in a room like this and

and when you’re in a room like this and a speaker says I like all those who are

a speaker says I like all those who are

a speaker says I like all those who are victims of identity theft and data

victims of identity theft and data

victims of identity theft and data breach – raise your hand no hands will

breach – raise your hand no hands will

breach – raise your hand no hands will go up but I know that’s not our current

go up but I know that’s not our current

go up but I know that’s not our current reality okay but I know also it’s not

reality okay but I know also it’s not

reality okay but I know also it’s not it’s not hopeless and if we listen to

it’s not hopeless and if we listen to

it’s not hopeless and if we listen to the research in this cyber security

the research in this cyber security

the research in this cyber security business interface we can move these

business interface we can move these

business interface we can move these worlds of Business and Technology closer

worlds of Business and Technology closer

worlds of Business and Technology closer together we can recast cybersecurity is

together we can recast cybersecurity is

together we can recast cybersecurity is digital risk and we can apply strong

digital risk and we can apply strong

digital risk and we can apply strong leadership and effective management to

leadership and effective management to

leadership and effective management to reduce the causes of human error and as

reduce the causes of human error and as

reduce the causes of human error and as these two worlds come together it’s

these two worlds come together it’s

these two worlds come together it’s going to cause us to rethink those

going to cause us to rethink those

going to cause us to rethink those images we used at the beginning and they

images we used at the beginning and they

images we used at the beginning and they are moving closer together as well so

are moving closer together as well so

are moving closer together as well so when we think of the business world it’s

when we think of the business world it’s

when we think of the business world it’s still going to be an upbeat business

still going to be an upbeat business

still going to be an upbeat business professional but now it’ll be a cyber

professional but now it’ll be a cyber

professional but now it’ll be a cyber savvy professional who really

savvy professional who really

savvy professional who really understands digital risk and for the

understands digital risk and for the

understands digital risk and for the technology side representing this

technology side representing this

technology side representing this technology side we still have our iconic

technology side we still have our iconic

technology side we still have our iconic computer hacker character but now he’s

computer hacker character but now he’s

computer hacker character but now he’s all dressed up and ready for business

all dressed up and ready for business

all dressed up and ready for business okay thank you

okay thank you

okay thank you [Applause]

”

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