
I think it is very hard to win in the long long term without the best products
long long term without the best products
long long term without the best products most of the founders that I have spent a
most of the founders that I have spent a
most of the founders that I have spent a lot of time with they’ve gone on to be
lot of time with they’ve gone on to be
lot of time with they’ve gone on to be super successful spent a very long time
super successful spent a very long time
super successful spent a very long time on their idea when a lot of other people
on their idea when a lot of other people
on their idea when a lot of other people would have given up one of the things
would have given up one of the things
would have given up one of the things that someone once told me was most
that someone once told me was most
that someone once told me was most impressive about Mark Zuckerberg is not
impressive about Mark Zuckerberg is not
impressive about Mark Zuckerberg is not that he hired pretty well
that he hired pretty well
that he hired pretty well because a lot of founders do that but
because a lot of founders do that but
because a lot of founders do that but that he fired well and he could fire
that he fired well and he could fire
that he fired well and he could fire people quickly they weren’t working out
people quickly they weren’t working out
people quickly they weren’t working out he’s an American entrepreneur programmer
he’s an American entrepreneur programmer
he’s an American entrepreneur programmer venture capitalist and blogger he’s the
venture capitalist and blogger he’s the
venture capitalist and blogger he’s the president of Y Combinator he’s a
president of Y Combinator he’s a
president of Y Combinator he’s a personal investor into many companies
personal investor into many companies
personal investor into many companies such as Airbnb stripe and Pinterest he
such as Airbnb stripe and Pinterest he
such as Airbnb stripe and Pinterest he stand Alton and here’s my take on his
stand Alton and here’s my take on his
stand Alton and here’s my take on his top ten rules of success rule number one
top ten rules of success rule number one
top ten rules of success rule number one is my personal favorite and I’d love to
is my personal favorite and I’d love to
is my personal favorite and I’d love to know which one you guys like the fact
know which one you guys like the fact
know which one you guys like the fact and as always guys as you’re watching
and as always guys as you’re watching
and as always guys as you’re watching the video to be here something that
the video to be here something that
the video to be here something that really resonates with you please leave
really resonates with you please leave
really resonates with you please leave it down the comments below and put
it down the comments below and put
it down the comments below and put quotes around it to other people to be
quotes around it to other people to be
quotes around it to other people to be inspired as well also as you are writing
inspired as well also as you are writing
inspired as well also as you are writing something down it’s much more likely to
something down it’s much more likely to
something down it’s much more likely to stick in your head to enjoy
yeah I think if you don’t actually
yeah I think if you don’t actually believe what you’re doing is really
believe what you’re doing is really
believe what you’re doing is really important if you don’t derive
important if you don’t derive
important if you don’t derive satisfaction from what you’re doing then
satisfaction from what you’re doing then
satisfaction from what you’re doing then you will not be able to sustain all of
you will not be able to sustain all of
you will not be able to sustain all of the bad things that happen an incredibly
the bad things that happen an incredibly
the bad things that happen an incredibly long period of time that the bad things
long period of time that the bad things
long period of time that the bad things happen over and so the only motivation
happen over and so the only motivation
happen over and so the only motivation that I have seen work for people over a
that I have seen work for people over a
that I have seen work for people over a long period of time is enjoyment and
long period of time is enjoyment and
long period of time is enjoyment and what they’re doing in an intense belief
what they’re doing in an intense belief
what they’re doing in an intense belief that it matters and ideally liking the
that it matters and ideally liking the
that it matters and ideally liking the people that they go to work with every
people that they go to work with every
people that they go to work with every day on but the I think the reasons that
day on but the I think the reasons that
day on but the I think the reasons that a lot of people and by the way it’s
a lot of people and by the way it’s
a lot of people and by the way it’s totally cool when people start off
totally cool when people start off
totally cool when people start off saying well I want to make money or I
saying well I want to make money or I
saying well I want to make money or I want to be famous I think a lot of
want to be famous I think a lot of
want to be famous I think a lot of people start that way and I don’t like
people start that way and I don’t like
people start that way and I don’t like to admit it but pretty quickly or least
to admit it but pretty quickly or least
to admit it but pretty quickly or least in the first few years I think a lot of
in the first few years I think a lot of
in the first few years I think a lot of people find a deeper mission for why
people find a deeper mission for why
people find a deeper mission for why they do what they do and that that
they do what they do and that that
they do what they do and that that drives them in for the rest of the time
drives them in for the rest of the time
drives them in for the rest of the time they work but I think if you look at the
they work but I think if you look at the
they work but I think if you look at the the companies that endure over decades
the companies that endure over decades
the companies that endure over decades they tend to win on product it is true
they tend to win on product it is true
they tend to win on product it is true that it is critical to get sales and
that it is critical to get sales and
that it is critical to get sales and marketing right because without that you
marketing right because without that you
marketing right because without that you just don’t get the flywheel going but I
just don’t get the flywheel going but I
just don’t get the flywheel going but I you know like the most valuable tech
you know like the most valuable tech
you know like the most valuable tech company in the world is Apple and I
company in the world is Apple and I
company in the world is Apple and I think they may like just the best
think they may like just the best
think they may like just the best products across the board I don’t know
products across the board I don’t know
products across the board I don’t know if Google is still number two but I
if Google is still number two but I
if Google is still number two but I think like Google search dominates
think like Google search dominates
think like Google search dominates everything else and also like most out
everything else and also like most out
everything else and also like most out like Gmail and Google Maps dominate the
like Gmail and Google Maps dominate the
like Gmail and Google Maps dominate the respective products I think Airbnb one
respective products I think Airbnb one
respective products I think Airbnb one on product I think that Facebook
on product I think that Facebook
on product I think that Facebook although they came late to the game had
although they came late to the game had
although they came late to the game had like the best product by far and they’ve
like the best product by far and they’ve
like the best product by far and they’ve and they’ve managed to expand that so I
and they’ve managed to expand that so I
and they’ve managed to expand that so I think I don’t ever try to let people off
think I don’t ever try to let people off
think I don’t ever try to let people off the hook for sales and marketing because
the hook for sales and marketing because
the hook for sales and marketing because if you build the best product in the
if you build the best product in the
if you build the best product in the world and don’t get anyone to use it
world and don’t get anyone to use it
world and don’t get anyone to use it that still kind of sucks but the I think
that still kind of sucks but the I think
that still kind of sucks but the I think it is very hard to win in the long long
it is very hard to win in the long long
it is very hard to win in the long long term without the best product I think
term without the best product I think
term without the best product I think that you can get acquired two years in
that you can get acquired two years in
that you can get acquired two years in because you had a really good like press
because you had a really good like press
because you had a really good like press or marketing strategy but that does not
or marketing strategy but that does not
or marketing strategy but that does not that is not how you create sort of
that is not how you create sort of
that is not how you create sort of enduring value eventually sort of these
enduring value eventually sort of these
enduring value eventually sort of these things converge ignore people telling
things converge ignore people telling
things converge ignore people telling your idea is bad they may be right but
your idea is bad they may be right but
your idea is bad they may be right but the only way to know is to actually
the only way to know is to actually
the only way to know is to actually build it out and I think the thing that
build it out and I think the thing that
build it out and I think the thing that works about Silicon Valley this
works about Silicon Valley this
works about Silicon Valley this different than Mexico City or almost
different than Mexico City or almost
different than Mexico City or almost anywhere else in the world is the
anywhere else in the world is the
anywhere else in the world is the default response if someone says hey I’m
default response if someone says hey I’m
default response if someone says hey I’m going to start a startup here’s my idea
going to start a startup here’s my idea
going to start a startup here’s my idea the default response is to be excited
the default response is to be excited
the default response is to be excited and think like oh why might that work
and think like oh why might that work
and think like oh why might that work and in most of the rest of the world the
and in most of the rest of the world the
and in most of the rest of the world the default response when you tell them on
default response when you tell them on
default response when you tell them on your idea is to say oh that’s not going
your idea is to say oh that’s not going
your idea is to say oh that’s not going to work and this is really toxic for
to work and this is really toxic for
to work and this is really toxic for start-up because you have to believe in
start-up because you have to believe in
start-up because you have to believe in yourself and and the good ideas because
yourself and and the good ideas because
yourself and and the good ideas because they sound like that ideas are so
they sound like that ideas are so
they sound like that ideas are so fragile and so killable is that you have
fragile and so killable is that you have
fragile and so killable is that you have to be really careful to insulate
to be really careful to insulate
to be really careful to insulate yourself against this so knowing when to
yourself against this so knowing when to
yourself against this so knowing when to quit and knowing when to give up on
quit and knowing when to give up on
quit and knowing when to give up on something is there’s no perfect answer
something is there’s no perfect answer
something is there’s no perfect answer to that but it’s really challenging to
to that but it’s really challenging to
to that but it’s really challenging to even get that approximately correct I
even get that approximately correct I
even get that approximately correct I think most people give up on things way
think most people give up on things way
think most people give up on things way too early so the mistake that most
too early so the mistake that most
too early so the mistake that most people make is they try something it
people make is they try something it
people make is they try something it does not immediately work you see this
does not immediately work you see this
does not immediately work you see this particularly in young entrepreneurs it
particularly in young entrepreneurs it
particularly in young entrepreneurs it does not immediately work after seven
does not immediately work after seven
does not immediately work after seven weeks they say you know what I tried
weeks they say you know what I tried
weeks they say you know what I tried this thing it’s just not meant to be and
this thing it’s just not meant to be and
this thing it’s just not meant to be and I have too many other projects so they
I have too many other projects so they
I have too many other projects so they immediately give up and you kind of you
immediately give up and you kind of you
immediately give up and you kind of you know the satirical version of this is
know the satirical version of this is
know the satirical version of this is people that are 23 and it started 14
people that are 23 and it started 14
people that are 23 and it started 14 startups because they give up on
startups because they give up on
startups because they give up on everyone before I could ever possibly
everyone before I could ever possibly
everyone before I could ever possibly successful these things are really hard
successful these things are really hard
successful these things are really hard they take a very long time there are a
they take a very long time there are a
they take a very long time there are a lot of critics there are a lot of people
lot of critics there are a lot of people
lot of critics there are a lot of people who say this thing sucks it’s going to
who say this thing sucks it’s going to
who say this thing sucks it’s going to fail it’s really stupid and then also
fail it’s really stupid and then also
fail it’s really stupid and then also there’s like what YC we call the trough
there’s like what YC we call the trough
there’s like what YC we call the trough of sorrow where no one even bothers to
of sorrow where no one even bothers to
of sorrow where no one even bothers to say it sucks because no one cares at all
say it sucks because no one cares at all
say it sucks because no one cares at all and that is obesity motivating most of
and that is obesity motivating most of
and that is obesity motivating most of the founders that I have spent a lot of
the founders that I have spent a lot of
the founders that I have spent a lot of time with that have gone on to be super
time with that have gone on to be super
time with that have gone on to be super successful spent a very long time
successful spent a very long time
successful spent a very long time on their idea when a lot of other people
on their idea when a lot of other people
on their idea when a lot of other people would have given up and either people
would have given up and either people
would have given up and either people said it sucks or people said nothing at
said it sucks or people said nothing at
said it sucks or people said nothing at all and a framework that I have for when
all and a framework that I have for when
all and a framework that I have for when to go up and when to keep working is it
to go up and when to keep working is it
to go up and when to keep working is it should be an internal not external
should be an internal not external
should be an internal not external decision if people aren’t using it or
decision if people aren’t using it or
decision if people aren’t using it or people are saying it’s bad that alone is
people are saying it’s bad that alone is
people are saying it’s bad that alone is not a reason to give up you want to pay
not a reason to give up you want to pay
not a reason to give up you want to pay some attention to that they might be
some attention to that they might be
some attention to that they might be right
right
right but I think the best entrepreneurs I
but I think the best entrepreneurs I
but I think the best entrepreneurs I know they make an internal decision
know they make an internal decision
know they make an internal decision about when to give up or when to keep
about when to give up or when to keep
about when to give up or when to keep working on something it’s basically when
working on something it’s basically when
working on something it’s basically when you have run out of ideas and something
you have run out of ideas and something
you have run out of ideas and something is not working then it’s a good time to
is not working then it’s a good time to
is not working then it’s a good time to stop startups to be success will have to
stop startups to be success will have to
stop startups to be success will have to build something people want if you get
build something people want if you get
build something people want if you get that right you can get everything what’s
that right you can get everything what’s
that right you can get everything what’s wrong pretty much if you get that wrong
wrong pretty much if you get that wrong
wrong pretty much if you get that wrong you can get everything else perfect and
you can get everything else perfect and
you can get everything else perfect and we see this all the time we start ups
we see this all the time we start ups
we see this all the time we start ups that hire the best lawyer in the valley
that hire the best lawyer in the valley
that hire the best lawyer in the valley they get a beautiful office they they
they get a beautiful office they they
they get a beautiful office they they work with really great accountants and a
work with really great accountants and a
work with really great accountants and a great PR firm they do everything that it
great PR firm they do everything that it
great PR firm they do everything that it started needs to do except build a
started needs to do except build a
started needs to do except build a product that customers or users one and
product that customers or users one and
product that customers or users one and this is so important this is this is
this is so important this is this is
this is so important this is this is probably the most important piece of
probably the most important piece of
probably the most important piece of startup a device in the early days this
startup a device in the early days this
startup a device in the early days this is the only thing that matters you have
is the only thing that matters you have
is the only thing that matters you have to do this you can ignore all the other
to do this you can ignore all the other
to do this you can ignore all the other advice you can ignore all of the crazy
advice you can ignore all of the crazy
advice you can ignore all of the crazy stuff that people do when they’re trying
stuff that people do when they’re trying
stuff that people do when they’re trying to advise me about a set of a company in
to advise me about a set of a company in
to advise me about a set of a company in fact you should ignore most advice most
fact you should ignore most advice most
fact you should ignore most advice most of the rice is terrible you should feel
of the rice is terrible you should feel
of the rice is terrible you should feel free to ignore any with this – except
free to ignore any with this – except
free to ignore any with this – except this one thing if the start-up doesn’t
this one thing if the start-up doesn’t
this one thing if the start-up doesn’t make something the users want the
make something the users want the
make something the users want the startup will never ever be successful I
startup will never ever be successful I
startup will never ever be successful I think in general you you really should
think in general you you really should
think in general you you really should try to live your life without regrets
try to live your life without regrets
try to live your life without regrets and if you and if you are really set on
and if you and if you are really set on
and if you and if you are really set on starting a particular company even if
starting a particular company even if
starting a particular company even if you know that you could go be employee
you know that you could go be employee
you know that you could go be employee number 30 at Airbnb and everybody is
number 30 at Airbnb and everybody is
number 30 at Airbnb and everybody is already going like this and you’d have
already going like this and you’d have
already going like this and you’d have more of an impact but you’re going to
more of an impact but you’re going to
more of an impact but you’re going to regret for the rest of your life not
regret for the rest of your life not
regret for the rest of your life not starting this particular company because
starting this particular company because
starting this particular company because you’re still in love with it you might
you’re still in love with it you might
you’re still in love with it you might decide to do that however I think this
decide to do that however I think this
decide to do that however I think this other thing like making an impact on
other thing like making an impact on
other thing like making an impact on whatever you do is sort of the
whatever you do is sort of the
whatever you do is sort of the satisfying thing in life in professional
satisfying thing in life in professional
satisfying thing in life in professional life and so I think most people find
life and so I think most people find
life and so I think most people find that their job satisfaction like goes up
that their job satisfaction like goes up
that their job satisfaction like goes up with with the impact they have on their
with with the impact they have on their
with with the impact they have on their company or the world or whatever and if
company or the world or whatever and if
company or the world or whatever and if you start a company that is you know a
you start a company that is you know a
you start a company that is you know a mild success or join a company that’s a
mild success or join a company that’s a
mild success or join a company that’s a huge success you probably have more of
huge success you probably have more of
huge success you probably have more of an impact in the latter case I think
an impact in the latter case I think
an impact in the latter case I think people have terrible risk calculus in
people have terrible risk calculus in
people have terrible risk calculus in general even people who try to be really
general even people who try to be really
general even people who try to be really good about this or
good about this or
good about this or the answer I think is almost always a
the answer I think is almost always a
the answer I think is almost always a you’re wrong about what is risking what
you’re wrong about what is risking what
you’re wrong about what is risking what it’s not risky and B most people don’t
it’s not risky and B most people don’t
it’s not risky and B most people don’t take enough risk especially early in
take enough risk especially early in
take enough risk especially early in your career being um young and unknown
your career being um young and unknown
your career being um young and unknown and poor that is actually a great gift
and poor that is actually a great gift
and poor that is actually a great gift in terms of the amount of risk you can
in terms of the amount of risk you can
in terms of the amount of risk you can take and I think people don’t capitalize
take and I think people don’t capitalize
take and I think people don’t capitalize not enough I think what risk actually
not enough I think what risk actually
not enough I think what risk actually looks like is not doing something that
looks like is not doing something that
looks like is not doing something that you will then spend the rest of your
you will then spend the rest of your
you will then spend the rest of your life regretting and it’s a quote you
life regretting and it’s a quote you
life regretting and it’s a quote you have people regret way more the things
have people regret way more the things
have people regret way more the things they didn’t do them things that they did
they didn’t do them things that they did
they didn’t do them things that they did do so if you really believe in something
do so if you really believe in something
do so if you really believe in something there’s an idea that you’re super
there’s an idea that you’re super
there’s an idea that you’re super passionate about um you know and you
passionate about um you know and you
passionate about um you know and you take a calculated risk to start a
take a calculated risk to start a
take a calculated risk to start a company realizing you may forego a
company realizing you may forego a
company realizing you may forego a couple of years of studying come in on
couple of years of studying come in on
couple of years of studying come in on our job and whatever else and you know
our job and whatever else and you know
our job and whatever else and you know maybe people call you a failure or
maybe people call you a failure or
maybe people call you a failure or whatever that’s a great risk to take and
whatever that’s a great risk to take and
whatever that’s a great risk to take and if you don’t take that risk I think
if you don’t take that risk I think
if you don’t take that risk I think you’ll a very high chance that you end
you’ll a very high chance that you end
you’ll a very high chance that you end up regretting that I think the wrong
up regretting that I think the wrong
up regretting that I think the wrong kind of risk to take is where people
kind of risk to take is where people
kind of risk to take is where people don’t actually do things or don’t commit
don’t actually do things or don’t commit
don’t actually do things or don’t commit something because they don’t want to
something because they don’t want to
something because they don’t want to fail and they over rate the risk of
fail and they over rate the risk of
fail and they over rate the risk of failure in the reputation damage or
failure in the reputation damage or
failure in the reputation damage or embarrassment or whatever I think one
embarrassment or whatever I think one
embarrassment or whatever I think one really important thing to strive for in
really important thing to strive for in
really important thing to strive for in your career is to be a doer not a talker
your career is to be a doer not a talker
your career is to be a doer not a talker and the reason that people don’t do
and the reason that people don’t do
and the reason that people don’t do stuff one is it’s hard and two is it’s
stuff one is it’s hard and two is it’s
stuff one is it’s hard and two is it’s risky and so you have these people that
risky and so you have these people that
risky and so you have these people that you know want to dabble on a bunch of
you know want to dabble on a bunch of
you know want to dabble on a bunch of different projects but never be all in
different projects but never be all in
different projects but never be all in on one and I think it’s a combination of
on one and I think it’s a combination of
on one and I think it’s a combination of work and risk and it’s you know I think
work and risk and it’s you know I think
work and risk and it’s you know I think that’s really bad I think history
that’s really bad I think history
that’s really bad I think history belongs to the doers and I think you
belongs to the doers and I think you
belongs to the doers and I think you should take a risk actually do something
should take a risk actually do something
should take a risk actually do something don’t just sit around and talk and
don’t just sit around and talk and
don’t just sit around and talk and organize and bring together groups and
organize and bring together groups and
organize and bring together groups and go to solve leadership conferences and
go to solve leadership conferences and
go to solve leadership conferences and whatever it is these people spend their
whatever it is these people spend their
whatever it is these people spend their time on other than actually building
time on other than actually building
time on other than actually building something and just take the risk of
something and just take the risk of
something and just take the risk of committing to what you you have
committing to what you you have
committing to what you you have conviction on team problems are the
conviction on team problems are the
conviction on team problems are the biggest killer of start up inside of YC
biggest killer of start up inside of YC
biggest killer of start up inside of YC everyone thinks that you know startups
everyone thinks that you know startups
everyone thinks that you know startups dive at the
dive at the
dive at the of competitors but startups commit
of competitors but startups commit
of competitors but startups commit suicide much more often than startups
suicide much more often than startups
suicide much more often than startups get get killed by somebody else if you
get get killed by somebody else if you
get get killed by somebody else if you don’t have a good team eventually the
don’t have a good team eventually the
don’t have a good team eventually the startup will implode and if you do have
startup will implode and if you do have
startup will implode and if you do have a great team the startup will just go on
a great team the startup will just go on
a great team the startup will just go on to do better and other things so there
to do better and other things so there
to do better and other things so there are a number of jobs that the CEO has
are a number of jobs that the CEO has
are a number of jobs that the CEO has but hiring I think is the most important
but hiring I think is the most important
but hiring I think is the most important if you don’t hire really well your
if you don’t hire really well your
if you don’t hire really well your company will never be a big success as
company will never be a big success as
company will never be a big success as your company gets bigger and bigger the
your company gets bigger and bigger the
your company gets bigger and bigger the only thing the CEO gets to decide on is
only thing the CEO gets to decide on is
only thing the CEO gets to decide on is the company strategy and who the players
the company strategy and who the players
the company strategy and who the players are who the people are everything else
are who the people are everything else
are who the people are everything else gets done by other people so you have to
gets done by other people so you have to
gets done by other people so you have to hire incredibly well you have to spend
hire incredibly well you have to spend
hire incredibly well you have to spend like a third of your time hiring people
like a third of your time hiring people
like a third of your time hiring people and recruiting the best people in the
and recruiting the best people in the
and recruiting the best people in the world even still at YC this is the
world even still at YC this is the
world even still at YC this is the biggest part of my job you know I can’t
biggest part of my job you know I can’t
biggest part of my job you know I can’t advise every startup but I can make sure
advise every startup but I can make sure
advise every startup but I can make sure we got the best partners in the world
we got the best partners in the world
we got the best partners in the world and then if you make a mistake hiring it
and then if you make a mistake hiring it
and then if you make a mistake hiring it fix it incredibly quickly most founders
fix it incredibly quickly most founders
fix it incredibly quickly most founders understand that it’s important to hire
understand that it’s important to hire
understand that it’s important to hire really well and most founders prioritize
really well and most founders prioritize
really well and most founders prioritize that but it’s also important to fire
that but it’s also important to fire
that but it’s also important to fire people quickly that aren’t sort of a
people quickly that aren’t sort of a
people quickly that aren’t sort of a members of the team and most founders
members of the team and most founders
members of the team and most founders don’t understand this or they understand
don’t understand this or they understand
don’t understand this or they understand it but it’s still painful they don’t
it but it’s still painful they don’t
it but it’s still painful they don’t want to do it one of the things that
want to do it one of the things that
want to do it one of the things that someone once told me was most impressive
someone once told me was most impressive
someone once told me was most impressive about Mark Zuckerberg is not that he
about Mark Zuckerberg is not that he
about Mark Zuckerberg is not that he hired pretty well because a lot of
hired pretty well because a lot of
hired pretty well because a lot of founders do that but that he fired well
founders do that but that he fired well
founders do that but that he fired well and he could fire people quickly they
and he could fire people quickly they
and he could fire people quickly they weren’t working out and it’s just really
weren’t working out and it’s just really
weren’t working out and it’s just really hard to learn how to do with the founder
hard to learn how to do with the founder
hard to learn how to do with the founder losing focus is another way that
losing focus is another way that
losing focus is another way that founders get off track I actually think
founders get off track I actually think
founders get off track I actually think this is a symptom of burnout when you
this is a symptom of burnout when you
this is a symptom of burnout when you get really burned out on running the
get really burned out on running the
get really burned out on running the business you want to do easier things or
business you want to do easier things or
business you want to do easier things or sort of more gratifying things you want
sort of more gratifying things you want
sort of more gratifying things you want to go to conferences and have people
to go to conferences and have people
to go to conferences and have people tell you how great you are you know you
tell you how great you are you know you
tell you how great you are you know you want to do all these things that are not
want to do all these things that are not
want to do all these things that are not actually building the business and the
actually building the business and the
actually building the business and the most common post YC failure case for the
most common post YC failure case for the
most common post YC failure case for the companies we fund is that they’re
companies we fund is that they’re
companies we fund is that they’re incredibly focused during YC on their
incredibly focused during YC on their
incredibly focused during YC on their company and then after they start doing
company and then after they start doing
company and then after they start doing a lot of other things you know they they
a lot of other things you know they they
a lot of other things you know they they advise companies they go to conferences
advise companies they go to conferences
advise companies they go to conferences whatever focus is what made you
whatever focus is what made you
whatever focus is what made you successful in the first place
successful in the first place
successful in the first place there are a lot of reasons people lose
there are a lot of reasons people lose
there are a lot of reasons people lose focus
focus
focus but fight against that really really
but fight against that really really
but fight against that really really hard here’s one really important which
hard here’s one really important which
hard here’s one really important which is the evil bit mortgages of the time
is the evil bit mortgages of the time
is the evil bit mortgages of the time and when the founders of Airbnb first
and when the founders of Airbnb first
and when the founders of Airbnb first Kendra they were delighted to have two
Kendra they were delighted to have two
Kendra they were delighted to have two users and if you told them that Sunday
users and if you told them that Sunday
users and if you told them that Sunday they’re going to be running an email if
they’re going to be running an email if
they’re going to be running an email if we going back on tonight other point be
we going back on tonight other point be
we going back on tonight other point be no more of my friends as such and they
no more of my friends as such and they
no more of my friends as such and they will be able to let this up and said
will be able to let this up and said
will be able to let this up and said you’re crazy like really don’t work with
you’re crazy like really don’t work with
you’re crazy like really don’t work with me because you know you’re talking about
me because you know you’re talking about
me because you know you’re talking about on so these are just like pressure in
on so these are just like pressure in
on so these are just like pressure in the last couple of years to have an
the last couple of years to have an
the last couple of years to have an immediate vision about how you’re going
immediate vision about how you’re going
immediate vision about how you’re going to have this you know time undergoing
to have this you know time undergoing
to have this you know time undergoing about companies and no one honestly has
about companies and no one honestly has
about companies and no one honestly has that in there in that birthday Google
that in there in that birthday Google
that in there in that birthday Google almost education some million dollars um
almost education some million dollars um
almost education some million dollars um they do have it’s like to offer cancer
they do have it’s like to offer cancer
they do have it’s like to offer cancer you know like the like what it was very
you know like the like what it was very
you know like the like what it was very very hopeful Facebook you guys are
very hopeful Facebook you guys are
very hopeful Facebook you guys are billion dollar so um it’s okay alike
billion dollar so um it’s okay alike
billion dollar so um it’s okay alike become one which is as we build in fact
become one which is as we build in fact
become one which is as we build in fact that’s what should happen so what we
that’s what should happen so what we
that’s what should happen so what we look for is people that have the kernel
look for is people that have the kernel
look for is people that have the kernel of an idea that either you can develop
of an idea that either you can develop
of an idea that either you can develop independent reach but you can’t click on
independent reach but you can’t click on
independent reach but you can’t click on that right away
that right away
that right away you have to focus on delivering
you have to focus on delivering
you have to focus on delivering something great for a small undefeated
something great for a small undefeated
something great for a small undefeated surface but when we talk about this is
surface but when we talk about this is
surface but when we talk about this is that you know there’s like you can
that you know there’s like you can
that you know there’s like you can either is create an initial class that a
either is create an initial class that a
either is create an initial class that a lot of users really like or this moment
lot of users really like or this moment
lot of users really like or this moment that you can really love obviously you’d
that you can really love obviously you’d
that you can really love obviously you’d like to make something that a lot of
like to make something that a lot of
like to make something that a lot of users really love with a lie be
users really love with a lie be
users really love with a lie be activated by big companies you can
activated by big companies you can
activated by big companies you can Cleveland so you don’t have to have a
Cleveland so you don’t have to have a
Cleveland so you don’t have to have a particular the world plan on day one in
particular the world plan on day one in
particular the world plan on day one in fact very feels a company that we’ve
fact very feels a company that we’ve
fact very feels a company that we’ve been involved with is gone to do it
been involved with is gone to do it
been involved with is gone to do it thought they were going to initially
thought they were going to initially
thought they were going to initially they just the founder has something
they just the founder has something
they just the founder has something they’re really talking about that had a
they’re really talking about that had a
they’re really talking about that had a plan about listening
plan about listening
plan about listening they had one defensibility a certain
they had one defensibility a certain
they had one defensibility a certain building hmm
thank you guys so much for watching I
thank you guys so much for watching I made this video because Kevin asked me
made this video because Kevin asked me
made this video because Kevin asked me to so there’s a famous entrepreneur that
to so there’s a famous entrepreneur that
to so there’s a famous entrepreneur that you want me to profile next leave it
you want me to profile next leave it
you want me to profile next leave it down the comments below and I’ll see
down the comments below and I’ll see
down the comments below and I’ll see what I can do I’d also love to know what
what I can do I’d also love to know what
what I can do I’d also love to know what it’s sensei that has the biggest impact
it’s sensei that has the biggest impact
it’s sensei that has the biggest impact on you and why what are you going to
on you and why what are you going to
on you and why what are you going to take from this video and immediately
take from this video and immediately
take from this video and immediately apply it somehow to your life or to your
apply it somehow to your life or to your
apply it somehow to your life or to your business leave it down in the comments
business leave it down in the comments
business leave it down in the comments below and I’m going to join in the
below and I’m going to join in the
below and I’m going to join in the discussion I also want to give a quick
discussion I also want to give a quick
discussion I also want to give a quick shout-out to emolia’s design thank you
shout-out to emolia’s design thank you
shout-out to emolia’s design thank you so much for picking up a copy of my book
so much for picking up a copy of my book
so much for picking up a copy of my book your one word and making that tribute
your one word and making that tribute
your one word and making that tribute picture to it as well I really really
picture to it as well I really really
picture to it as well I really really appreciate your support so thank you
appreciate your support so thank you
appreciate your support so thank you guys again for watching I believe in you
guys again for watching I believe in you
guys again for watching I believe in you I hope you continue to believe in
I hope you continue to believe in
I hope you continue to believe in yourself and whatever you’re one where
yourself and whatever you’re one where
yourself and whatever you’re one where it is
it is
it is much love I’ll see you soon
yeah and I think people also seem to
yeah and I think people also seem to have sort of this fear of being told no
have sort of this fear of being told no
have sort of this fear of being told no a lot and not asking for what they want
a lot and not asking for what they want
a lot and not asking for what they want I’m sure that’s something that you’ve
I’m sure that’s something that you’ve
I’m sure that’s something that you’ve encountered with people yeah this was
encountered with people yeah this was
encountered with people yeah this was one of the other things I learned but I
one of the other things I learned but I
one of the other things I learned but I wish I had gotten advice on early in my
wish I had gotten advice on early in my
wish I had gotten advice on early in my career is ask for what you want you will
career is ask for what you want you will
career is ask for what you want you will get told no a lot but sometimes it will
get told no a lot but sometimes it will
get told no a lot but sometimes it will work and and I think you see a lot of
work and and I think you see a lot of
work and and I think you see a lot of entrepreneurs shoot themselves in the
entrepreneurs shoot themselves in the
entrepreneurs shoot themselves in the foot because they don’t ask that person
foot because they don’t ask that person
foot because they don’t ask that person to quit a job and come join them they
to quit a job and come join them they
to quit a job and come join them they don’t ask this big company to do a deal
don’t ask this big company to do a deal
don’t ask this big company to do a deal with them and they’re just not
with them and they’re just not
with them and they’re just not aggressive enough and I think you being
aggressive enough and I think you being
aggressive enough and I think you being willing to ask what you want and and be
willing to ask what you want and and be
willing to ask what you want and and be somewhat aggressive are really important
somewhat aggressive are really important
somewhat aggressive are really important characteristics of being an entrepreneur
characteristics of being an entrepreneur
characteristics of being an entrepreneur people don’t want to fail they don’t
people don’t want to fail they don’t
people don’t want to fail they don’t want to be told no they don’t want to
want to be told no they don’t want to
want to be told no they don’t want to end up in some crisis how to keep track
end up in some crisis how to keep track
end up in some crisis how to keep track productivity systems so the one I use
productivity systems so the one I use
productivity systems so the one I use which I actually of course really well
which I actually of course really well
which I actually of course really well is I keep one piece of paper with my
is I keep one piece of paper with my
is I keep one piece of paper with my goals for sort of a three to twelve
goals for sort of a three to twelve
goals for sort of a three to twelve month time frame and I look at that
month time frame and I look at that
month time frame and I look at that everyday and then separately I keep one
everyday and then separately I keep one
everyday and then separately I keep one one page for every day of my short term
one page for every day of my short term
one page for every day of my short term goals for that day and so if I need to
goals for that day and so if I need to
goals for that day and so if I need to do something in like a week I just flip
do something in like a week I just flip
do something in like a week I just flip forward seven pages and write it down
forward seven pages and write it down
forward seven pages and write it down and then I also keep a list of every
and then I also keep a list of every
and then I also keep a list of every person and what they’re working on and
person and what they’re working on and
person and what they’re working on and what I tell them and when I talked to
what I tell them and when I talked to
what I tell them and when I talked to them about what we talked about last
them about what we talked about last
them about what we talked about last time so every time I sit down with
time so every time I sit down with
time so every time I sit down with someone I kind of have the full state
someone I kind of have the full state
someone I kind of have the full state and a list of things for that person
and a list of things for that person
and a list of things for that person that works really well in addition to
that works really well in addition to
that works really well in addition to being a person of people there are few
being a person of people there are few
being a person of people there are few other things that the US and other um
other things that the US and other um
other things that the US and other um this would make a culture
this would make a culture
this would make a culture I want momentum they annoy me in the
I want momentum they annoy me in the
I want momentum they annoy me in the people name and
people name and
people name and that going to pick out the bone studies
that going to pick out the bone studies
that going to pick out the bone studies and under completing and so one of the
and under completing and so one of the
and under completing and so one of the most important jobs event here is to
most important jobs event here is to
most important jobs event here is to make sure a company met especially
make sure a company met especially
make sure a company met especially because if you know if they just cook
because if you know if they just cook
because if you know if they just cook there’s a lot about whole and if you
there’s a lot about whole and if you
there’s a lot about whole and if you keep that going it’s this sort of this
keep that going it’s this sort of this
keep that going it’s this sort of this keep on going you know just is ongoing
keep on going you know just is ongoing
keep on going you know just is ongoing Helen on the other thing that we see is
Helen on the other thing that we see is
Helen on the other thing that we see is sort of the the missionary mercenary
sort of the the missionary mercenary
sort of the the missionary mercenary device I think most cultures end up
device I think most cultures end up
device I think most cultures end up being either a mercenary cultural
being either a mercenary cultural
being either a mercenary cultural missionary culture and the great
missionary culture and the great
missionary culture and the great companies are all the missionary
companies are all the missionary
companies are all the missionary cultures if you believe in the mission
cultures if you believe in the mission
cultures if you believe in the mission if you are sufficiently ambitious if you
if you are sufficiently ambitious if you
if you are sufficiently ambitious if you prevent people yes we’re going to make a
prevent people yes we’re going to make a
prevent people yes we’re going to make a big impact when we’re going to reach
big impact when we’re going to reach
big impact when we’re going to reach these people looking to support and
these people looking to support and
these people looking to support and clean is going you can great for the
clean is going you can great for the
clean is going you can great for the world that’s what motivates the best
world that’s what motivates the best
world that’s what motivates the best people and if you have a culture like
people and if you have a culture like
people and if you have a culture like that there where you do have the English
that there where you do have the English
that there where you do have the English is important thing it’s easier to
is important thing it’s easier to
is important thing it’s easier to motivate people in many ways it is
motivate people in many ways it is
motivate people in many ways it is easier to start a hard company than it
easier to start a hard company than it
easier to start a hard company than it is Department easy company more people
is Department easy company more people
is Department easy company more people will be excited you have a better
will be excited you have a better
will be excited you have a better culture if it being some of the matters
culture if it being some of the matters
culture if it being some of the matters if you’re doing big things if you have a
if you’re doing big things if you have a
if you’re doing big things if you have a kind of culture where you’re telling
kind of culture where you’re telling
kind of culture where you’re telling people like you need to get into your
people like you need to get into your
people like you need to get into your desk at Miami good mind if you work with
desk at Miami good mind if you work with
desk at Miami good mind if you work with all by the bays but people might do that
all by the bays but people might do that
all by the bays but people might do that for a little oil on that is but it
for a little oil on that is but it
for a little oil on that is but it almost never affect that’s just said
almost never affect that’s just said
almost never affect that’s just said it’s not why I have ever seen to be
it’s not why I have ever seen to be
it’s not why I have ever seen to be clear results
”
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