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Sonia Rykiel for H&M


bright colors and Parisian joi de vivre

bright colors and Parisian joi de vivre inspired pieces are a great way to

inspired pieces are a great way to

inspired pieces are a great way to welcome the new season hi I’m Anna and

welcome the new season hi I’m Anna and

welcome the new season hi I’m Anna and you’re watching watchmojo.com and today

you’re watching watchmojo.com and today

you’re watching watchmojo.com and today we’re taking a look at Sonya Rafael’s

we’re taking a look at Sonya Rafael’s

we’re taking a look at Sonya Rafael’s latest collaboration with hmm initially

latest collaboration with hmm initially

latest collaboration with hmm initially we started doing a lingerie

we started doing a lingerie

we started doing a lingerie collaboration with sonia rykiel for

collaboration with sonia rykiel for

collaboration with sonia rykiel for christmas and she introduced a couple of

christmas and she introduced a couple of

christmas and she introduced a couple of knitwear pieces into that collection and

knitwear pieces into that collection and

knitwear pieces into that collection and we left them so so much that’s why we

we left them so so much that’s why we

we left them so so much that’s why we asked her to do the follow-up collection

asked her to do the follow-up collection

asked her to do the follow-up collection for spring that’s fully 100% netware and

for spring that’s fully 100% netware and

for spring that’s fully 100% netware and it’s really iconic it really speaks to

it’s really iconic it really speaks to

it’s really iconic it really speaks to the Ricky I’ll name it’s the first time

the Ricky I’ll name it’s the first time

the Ricky I’ll name it’s the first time we’ve ever done a collaboration that

we’ve ever done a collaboration that

we’ve ever done a collaboration that includes children’s wear and I think

includes children’s wear and I think

includes children’s wear and I think that it really came from Natalie racheal

that it really came from Natalie racheal

that it really came from Natalie racheal herself she looked at the overall pieces

herself she looked at the overall pieces

herself she looked at the overall pieces and thought they were really fun they

and thought they were really fun they

and thought they were really fun they were really chic and wouldn’t it be

were really chic and wouldn’t it be

were really chic and wouldn’t it be great to kind of have that mommy

great to kind of have that mommy

great to kind of have that mommy daughter duo so that’s why we decided to

daughter duo so that’s why we decided to

daughter duo so that’s why we decided to go ahead with it who is Natalie Rick

go ahead with it who is Natalie Rick

go ahead with it who is Natalie Rick yell Natalie rykiel is actually sonia

yell Natalie rykiel is actually sonia

yell Natalie rykiel is actually sonia rykiel daughter who’s taken over as the

rykiel daughter who’s taken over as the

rykiel daughter who’s taken over as the creative director for the fashion house

creative director for the fashion house

creative director for the fashion house so she was the primary person

so she was the primary person

so she was the primary person responsible for designing the pieces

responsible for designing the pieces

responsible for designing the pieces that you see in the collection here of

that you see in the collection here of

that you see in the collection here of course Sonia still works at fashion

course Sonia still works at fashion

course Sonia still works at fashion house day-to-day overseas some parts of

house day-to-day overseas some parts of

house day-to-day overseas some parts of the business but it is her daughter

the business but it is her daughter

the business but it is her daughter Natalie who handles most of the affairs

Natalie who handles most of the affairs

Natalie who handles most of the affairs for the business and who we worked with

for the business and who we worked with

for the business and who we worked with primarily on this collaboration how

primarily on this collaboration how

primarily on this collaboration how would you describe the signature style

would you describe the signature style

would you describe the signature style of sonia rykiel label she’s obviously

of sonia rykiel label she’s obviously

of sonia rykiel label she’s obviously known as the queen of nets and she’s

known as the queen of nets and she’s

known as the queen of nets and she’s also really famous for what’s known as

also really famous for what’s known as

also really famous for what’s known as day mode which is not having to adhere

day mode which is not having to adhere

day mode which is not having to adhere to the strict codes of fashion being

to the strict codes of fashion being

to the strict codes of fashion being able to dress how you want trying new

able to dress how you want trying new

able to dress how you want trying new things playing around with lots of bold

things playing around with lots of bold

things playing around with lots of bold colors like we see in the collection and

colors like we see in the collection and

colors like we see in the collection and of course interesting details like the

of course interesting details like the

of course interesting details like the inside-out stitching the rhinestones

inside-out stitching the rhinestones

inside-out stitching the rhinestones it’s more about having fun with fashion

it’s more about having fun with fashion

it’s more about having fun with fashion having fun with dressing up and having

having fun with dressing up and having

having fun with dressing up and having fun with being feminine so this was my

fun with being feminine so this was my

fun with being feminine so this was my absolute favorite piece in the

absolute favorite piece in the

absolute favorite piece in the collection it’s a great jumpsuit and of

collection it’s a great jumpsuit and of

collection it’s a great jumpsuit and of course so so trendy right now but the

course so so trendy right now but the

course so so trendy right now but the great thing about it is that again it’s

great thing about it is that again it’s

great thing about it is that again it’s one hundred percent net and it’s so

one hundred percent net and it’s so

one hundred percent net and it’s so comfortable it’s something you can

comfortable it’s something you can

comfortable it’s something you can really dress up for nighttime with a

really dress up for nighttime with a

really dress up for nighttime with a pair of heels and a great little tube

pair of heels and a great little tube

pair of heels and a great little tube top or really cute t-shirt or you can

top or really cute t-shirt or you can

top or really cute t-shirt or you can dress it down for a day so this is where

dress it down for a day so this is where

dress it down for a day so this is where my absolute favorite pieces from the

my absolute favorite pieces from the

my absolute favorite pieces from the kids collection it’s just a really great

kids collection it’s just a really great

kids collection it’s just a really great little knit dress and of course

little knit dress and of course

little knit dress and of course exemplifies the total style of sonia

exemplifies the total style of sonia

exemplifies the total style of sonia rykiel with this great frill detail in

rykiel with this great frill detail in

rykiel with this great frill detail in this little rose

this little rose

this little rose and it’s really really bright pink color

and it’s really really bright pink color

and it’s really really bright pink color so I think this is the last piece to

so I think this is the last piece to

so I think this is the last piece to show you because I just think that it

show you because I just think that it

show you because I just think that it really embodies the Sonia Rykiel style

really embodies the Sonia Rykiel style

really embodies the Sonia Rykiel style you can see the inside out stitching

you can see the inside out stitching

you can see the inside out stitching detail and of course the rhinestones

detail and of course the rhinestones

detail and of course the rhinestones she’s so well known for and then of

she’s so well known for and then of

she’s so well known for and then of course just putting her great signature

course just putting her great signature

course just putting her great signature on it with her name racheal i believe

on it with her name racheal i believe

on it with her name racheal i believe the collection offers a redheaded doll

the collection offers a redheaded doll

the collection offers a redheaded doll is that her yeah it’s actually a

is that her yeah it’s actually a

is that her yeah it’s actually a collector’s item only available for this

collector’s item only available for this

collector’s item only available for this collection and it’s made to look exactly

collection and it’s made to look exactly

collection and it’s made to look exactly like sonia rykiel her iconic red hair of

like sonia rykiel her iconic red hair of

like sonia rykiel her iconic red hair of course the striped little sweater that

course the striped little sweater that

course the striped little sweater that she’s wearing and of course very playful

she’s wearing and of course very playful

she’s wearing and of course very playful very fun very girly just like the

very fun very girly just like the

very fun very girly just like the collection

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