good morning believe nation today’s message is drive emotion over to you
message is drive emotion over to you
message is drive emotion over to you ASAP Rocky
ASAP Rocky
ASAP Rocky [Music]
[Music]
[Music] yeah I’m 26
yeah I’m 26
yeah I’m 26 you know I look at life through a
you know I look at life through a
you know I look at life through a different point of view than most
different point of view than most
different point of view than most typical rappers you know for me it’s
typical rappers you know for me it’s
typical rappers you know for me it’s just like life is all about vibrations
just like life is all about vibrations
just like life is all about vibrations and chemistry’s all about positive vibes
and chemistry’s all about positive vibes
and chemistry’s all about positive vibes and negative vibes I think energy is
and negative vibes I think energy is
and negative vibes I think energy is stronger than intention you know you
stronger than intention you know you
stronger than intention you know you know I wanted to kind of put those I
know I wanted to kind of put those I
know I wanted to kind of put those I wanted to manifest those vibes into my
wanted to manifest those vibes into my
wanted to manifest those vibes into my music I want to do people to hear my
music I want to do people to hear my
music I want to do people to hear my music and fill a certain way of
music and fill a certain way of
music and fill a certain way of sensation even if it made you sad or
sensation even if it made you sad or
sensation even if it made you sad or happy lifted you or even if you wanted
happy lifted you or even if you wanted
happy lifted you or even if you wanted to turn that shit right – I’m fine with
to turn that shit right – I’m fine with
to turn that shit right – I’m fine with that I want you to feel something you
that I want you to feel something you
that I want you to feel something you know I don’t want it to be blending for
know I don’t want it to be blending for
know I don’t want it to be blending for you to just go oh yeah it is no I want
you to just go oh yeah it is no I want
you to just go oh yeah it is no I want to drive emotion your competitive
to drive emotion your competitive
to drive emotion your competitive advantage as an entrepreneur is your
advantage as an entrepreneur is your
advantage as an entrepreneur is your emotion your ability to make people feel
emotion your ability to make people feel
emotion your ability to make people feel the passion that you have for what
the passion that you have for what
the passion that you have for what you’re doing in your company to transfer
you’re doing in your company to transfer
you’re doing in your company to transfer it from you to somebody else that’s how
it from you to somebody else that’s how
it from you to somebody else that’s how you are going to stand out because most
you are going to stand out because most
you are going to stand out because most companies don’t do that and most
companies don’t do that and most
companies don’t do that and most companies are boring and what a lot of
companies are boring and what a lot of
companies are boring and what a lot of entrepreneurs do is they look up to
entrepreneurs do is they look up to
entrepreneurs do is they look up to these giant corporations that you’re
these giant corporations that you’re
these giant corporations that you’re competing against they feel like you
competing against they feel like you
competing against they feel like you need to be able professional and so you
need to be able professional and so you
need to be able professional and so you have a standard boring professional
have a standard boring professional
have a standard boring professional looking website but understand you are
looking website but understand you are
looking website but understand you are always going to lose to the bigger
always going to lose to the bigger
always going to lose to the bigger company if you’re trying to compete like
company if you’re trying to compete like
company if you’re trying to compete like them because they have a name that
them because they have a name that
them because they have a name that people recognize they have a track
people recognize they have a track
people recognize they have a track record of success they’ve won a ton of
record of success they’ve won a ton of
record of success they’ve won a ton of awards they have referrals and
awards they have referrals and
awards they have referrals and recommendations they’ve been around so
recommendations they’ve been around so
recommendations they’ve been around so why would I ever buy from you into the
why would I ever buy from you into the
why would I ever buy from you into the bind from the big company unless you
bind from the big company unless you
bind from the big company unless you have a lower price and that is the worst
have a lower price and that is the worst
have a lower price and that is the worst business model to be in as an
business model to be in as an
business model to be in as an entrepreneur you do not want to be in
entrepreneur you do not want to be in
entrepreneur you do not want to be in the low price business it’s going to be
the low price business it’s going to be
the low price business it’s going to be a race to the bottom because it’s always
a race to the bottom because it’s always
a race to the bottom because it’s always going to be somebody who will undercut
going to be somebody who will undercut
going to be somebody who will undercut your price as long as that person comes
your price as long as that person comes
your price as long as that person comes in you’re out of business your customers
in you’re out of business your customers
in you’re out of business your customers will leave you because they only were
will leave you because they only were
will leave you because they only were with you because of the price and so the
with you because of the price and so the
with you because of the price and so the way to stand
way to stand
way to stand the way to win as the little guy going
the way to win as the little guy going
the way to win as the little guy going up against the big guy is your story is
up against the big guy is your story is
up against the big guy is your story is your ability to convey emotion let me
your ability to convey emotion let me
your ability to convey emotion let me see your passion for what you’re doing
see your passion for what you’re doing
see your passion for what you’re doing because I feel that if you are
because I feel that if you are
because I feel that if you are passionate about your work I’m going to
passionate about your work I’m going to
passionate about your work I’m going to get a better result working for you I
get a better result working for you I
get a better result working for you I feel like this person really cares about
feel like this person really cares about
feel like this person really cares about performing for me they’ll given me a
performing for me they’ll given me a
performing for me they’ll given me a great experience where some giant
great experience where some giant
great experience where some giant corporation doesn’t care I remember I
corporation doesn’t care I remember I
corporation doesn’t care I remember I had a caller calling on my radio show
had a caller calling on my radio show
had a caller calling on my radio show and they were in the landscaping
and they were in the landscaping
and they were in the landscaping business and they were frustrated that
business and they were frustrated that
business and they were frustrated that they were losing business to university
they were losing business to university
they were losing business to university kids and high school kids who were
kids and high school kids who were
kids and high school kids who were charging minimum wage to do landscaping
charging minimum wage to do landscaping
charging minimum wage to do landscaping services and he was having a hard time
services and he was having a hard time
services and he was having a hard time standing out because he was you know
standing out because he was you know
standing out because he was you know three four times the cost said well why
three four times the cost said well why
three four times the cost said well why did you start this business – because
did you start this business – because
did you start this business – because this was really important to me when I
this was really important to me when I
this was really important to me when I grew up I was always outside with my mom
grew up I was always outside with my mom
grew up I was always outside with my mom and she was teaching me about how to
and she was teaching me about how to
and she was teaching me about how to take care of Avalon of the outdoors and
take care of Avalon of the outdoors and
take care of Avalon of the outdoors and here’s the line I got me this is the
here’s the line I got me this is the
here’s the line I got me this is the line the gum every time I go to a
line the gum every time I go to a
line the gum every time I go to a customer’s house I treat it like it was
customer’s house I treat it like it was
customer’s house I treat it like it was my mom now I feel something towards this
my mom now I feel something towards this
my mom now I feel something towards this person now I have a reason to buy that
person now I have a reason to buy that
person now I have a reason to buy that needs to be everywhere when I visit that
needs to be everywhere when I visit that
needs to be everywhere when I visit that person’s website I need to see that
person’s website I need to see that
person’s website I need to see that message I started this business as a
message I started this business as a
message I started this business as a tribute to my mom and here’s what we did
tribute to my mom and here’s what we did
tribute to my mom and here’s what we did growing up and every time I come to your
growing up and every time I come to your
growing up and every time I come to your home I treat it like it’s my mom do I
home I treat it like it’s my mom do I
home I treat it like it’s my mom do I get that same vibe if I’m going with a
get that same vibe if I’m going with a
get that same vibe if I’m going with a college university student do I get that
college university student do I get that
college university student do I get that same vibe with my hiring some big
same vibe with my hiring some big
same vibe with my hiring some big company that has you know a huge crew
company that has you know a huge crew
company that has you know a huge crew that they’re just sending people out
that they’re just sending people out
that they’re just sending people out this is why I’m going to pick you
this is why I’m going to pick you
this is why I’m going to pick you because of your story and your ability
because of your story and your ability
because of your story and your ability to convey that emotion to me and I’m
to convey that emotion to me and I’m
to convey that emotion to me and I’m willing to pay more for that I’ll pay
willing to pay more for that I’ll pay
willing to pay more for that I’ll pay three times what you’ll pay a college
three times what you’ll pay a college
three times what you’ll pay a college student to do it because I feel like
student to do it because I feel like
student to do it because I feel like you’re going to do a better job and no
you’re going to do a better job and no
you’re going to do a better job and no matter what you write on your website
matter what you write on your website
matter what you write on your website you can write we do the best job in the
you can write we do the best job in the
you can write we do the best job in the industry guaranteed everybody’s putting
industry guaranteed everybody’s putting
industry guaranteed everybody’s putting that on their website it means nothing
that on their website it means nothing
that on their website it means nothing but that story is something that only
but that story is something that only
but that story is something that only you can put out this is your competitive
you can put out this is your competitive
you can put out this is your competitive advantage you better have a good story
advantage you better have a good story
advantage you better have a good story if you’re starting this business and you
if you’re starting this business and you
if you’re starting this business and you don’t have a deep passion or
don’t have a deep passion or
don’t have a deep passion or actually what you’re doing forget about
actually what you’re doing forget about
actually what you’re doing forget about it go do something else you have that
it go do something else you have that
it go do something else you have that deep passion connection then let me feel
deep passion connection then let me feel
deep passion connection then let me feel it
it
it share it with me tell me put it in your
share it with me tell me put it in your
share it with me tell me put it in your content have a video if you’re
content have a video if you’re
content have a video if you’re comfortable enough to do it but worst
comfortable enough to do it but worst
comfortable enough to do it but worst case at least have a picture in your
case at least have a picture in your
case at least have a picture in your story and don’t worry about it just
story and don’t worry about it just
story and don’t worry about it just being super professional because you’re
being super professional because you’re
being super professional because you’re going to lose when you can drive emotion
going to lose when you can drive emotion
going to lose when you can drive emotion and connect to your customer that’s when
and connect to your customer that’s when
and connect to your customer that’s when you start to win so the question today I
you start to win so the question today I
you start to win so the question today I want you to get a little bit of practice
want you to get a little bit of practice
want you to get a little bit of practice I want you to tell me why this business
I want you to tell me why this business
I want you to tell me why this business is so important to you why did you start
is so important to you why did you start
is so important to you why did you start this company why are you so passionate
this company why are you so passionate
this company why are you so passionate about what you want to do why practice
about what you want to do why practice
about what you want to do why practice right now is your chance to start
right now is your chance to start
right now is your chance to start conveying some emotion to me and the
conveying some emotion to me and the
conveying some emotion to me and the rest of the leaf nation leave it down
rest of the leaf nation leave it down
rest of the leaf nation leave it down the comments below and we’ll join in the
the comments below and we’ll join in the
the comments below and we’ll join in the discussion finally what to give a quick
discussion finally what to give a quick
discussion finally what to give a quick shout out to her mention premier Humana
shout out to her mention premier Humana
shout out to her mention premier Humana – thank you so much you’re picking up a
– thank you so much you’re picking up a
– thank you so much you’re picking up a copy of my book your one word and
copy of my book your one word and
copy of my book your one word and sharing that YouTube video button as
sharing that YouTube video button as
sharing that YouTube video button as well
well
well I really really appreciate the support
I really really appreciate the support
I really really appreciate the support and hope you are enjoying the book thank
and hope you are enjoying the book thank
and hope you are enjoying the book thank you guys so much for watching I believe
you guys so much for watching I believe
you guys so much for watching I believe in you I hope you continue to believe in
in you I hope you continue to believe in
in you I hope you continue to believe in yourself and whatever your one word is
yourself and whatever your one word is
yourself and whatever your one word is and I’ll see you again tomorrow morning
and I’ll see you again tomorrow morning
and I’ll see you again tomorrow morning for another shot of espresso
for another shot of espresso
for another shot of espresso I believe Nations thank you so much for
I believe Nations thank you so much for
I believe Nations thank you so much for watching if you want to learn more about
watching if you want to learn more about
watching if you want to learn more about this subject get a little bit deeper on
this subject get a little bit deeper on
this subject get a little bit deeper on it I’m going to share some extra bonus
it I’m going to share some extra bonus
it I’m going to share some extra bonus clips that I hope you’ll enjoy well when
clips that I hope you’ll enjoy well when
clips that I hope you’ll enjoy well when I was younger about with a 16 17 18 19 I
I was younger about with a 16 17 18 19 I
I was younger about with a 16 17 18 19 I was more creating worlds and characters
was more creating worlds and characters
was more creating worlds and characters and you know I would read a lot it like
and you know I would read a lot it like
and you know I would read a lot it like just because we like him to learn I
just because we like him to learn I
just because we like him to learn I would read about certain people and then
would read about certain people and then
would read about certain people and then just try to get in their head and see
just try to get in their head and see
just try to get in their head and see what how they were write a song and then
what how they were write a song and then
what how they were write a song and then now I kind of just write about my life
now I kind of just write about my life
now I kind of just write about my life like I have a song called hair blows on
like I have a song called hair blows on
like I have a song called hair blows on the new album that’s just talking about
the new album that’s just talking about
the new album that’s just talking about I like when his girl hair blows in the
I like when his girl hair blows in the
I like when his girl hair blows in the car and that I wrote that because I was
car and that I wrote that because I was
car and that I wrote that because I was with a female friend of mine and we were
with a female friend of mine and we were
with a female friend of mine and we were in my car and she was hanging out the
in my car and she was hanging out the
in my car and she was hanging out the sunroof and her hair was blowing and I
sunroof and her hair was blowing and I
sunroof and her hair was blowing and I felt like the man and I wrote a song
felt like the man and I wrote a song
felt like the man and I wrote a song about it and um I think a lot of artists
about it and um I think a lot of artists
about it and um I think a lot of artists kind of mess up because you don’t know
kind of mess up because you don’t know
kind of mess up because you don’t know much about them after a certain point in
much about them after a certain point in
much about them after a certain point in time so I try to just I realize none of
time so I try to just I realize none of
time so I try to just I realize none of my music will sound the same if I just
my music will sound the same if I just
my music will sound the same if I just write songs but actually about my life
write songs but actually about my life
write songs but actually about my life is two years it should not be in the
is two years it should not be in the
is two years it should not be in the same same place you what it does take
same same place you what it does take
same same place you what it does take some courage though to be still
some courage though to be still
some courage though to be still transparent about your own a lot of
transparent about your own a lot of
transparent about your own a lot of people aren’t honest clear they’re not
people aren’t honest clear they’re not
people aren’t honest clear they’re not comfortable with themselves that’s right
comfortable with themselves that’s right
comfortable with themselves that’s right so that’s why you have a bunch of songs
so that’s why you have a bunch of songs
so that’s why you have a bunch of songs about the same things on the radio
about the same things on the radio
about the same things on the radio because one that’s comforting to the to
because one that’s comforting to the to
because one that’s comforting to the to a simple listener and two people just
a simple listener and two people just
a simple listener and two people just aren’t comfortable with themselves
aren’t comfortable with themselves
aren’t comfortable with themselves they’re not easy they’re not if I was
they’re not easy they’re not if I was
they’re not easy they’re not if I was like hey I’m depressed you’ll be like
like hey I’m depressed you’ll be like
like hey I’m depressed you’ll be like wow but because a lot of people won’t be
wow but because a lot of people won’t be
wow but because a lot of people won’t be able to do that or tell you what they
able to do that or tell you what they
able to do that or tell you what they like and stand for it and why they won’t
like and stand for it and why they won’t
like and stand for it and why they won’t like it
like it
like it and that goes again with a lot of people
and that goes again with a lot of people
and that goes again with a lot of people being closed-minded
being closed-minded
being closed-minded here’s the thing though people see you
here’s the thing though people see you
here’s the thing though people see you on stage they see on tour for years we
on stage they see on tour for years we
on stage they see on tour for years we know you do well yeah I’m just
know you do well yeah I’m just
know you do well yeah I’m just documenting but I try to get on lookers
documenting but I try to get on lookers
documenting but I try to get on lookers fans listeners to understand that
fans listeners to understand that
fans listeners to understand that there’s no difference and it’s necessary
there’s no difference and it’s necessary
there’s no difference and it’s necessary in people now so we all have the same
in people now so we all have the same
in people now so we all have the same emotion same emotions we all go through
emotion same emotions we all go through
emotion same emotions we all go through the same issues and even though you see
the same issues and even though you see
the same issues and even though you see tec-9 on this show for in the morning
tec-9 on this show for in the morning
tec-9 on this show for in the morning you might feel more some award show
you might feel more some award show
you might feel more some award show stage yeah behind closed doors yeah man
stage yeah behind closed doors yeah man
stage yeah behind closed doors yeah man he’s experienced the same thing your
he’s experienced the same thing your
he’s experienced the same thing your neighbor might be experienced you know
neighbor might be experienced you know
neighbor might be experienced you know yeah right and that’s how we make fans
yeah right and that’s how we make fans
yeah right and that’s how we make fans man you know Sam wheat brings us down to
man you know Sam wheat brings us down to
man you know Sam wheat brings us down to on a level playing field you know me
on a level playing field you know me
on a level playing field you know me because they look at us elevated on my
because they look at us elevated on my
because they look at us elevated on my stage they automatically looking up so
stage they automatically looking up so
stage they automatically looking up so when you tell them I’m having a bad day
when you tell them I’m having a bad day
when you tell them I’m having a bad day because my people are turning on me and
because my people are turning on me and
because my people are turning on me and I thought these people were real it
I thought these people were real it
I thought these people were real it brings us on a level playing field
brings us on a level playing field
brings us on a level playing field they’re like he feels just like me you
they’re like he feels just like me you
they’re like he feels just like me you know saying how we make fans you know
know saying how we make fans you know
know saying how we make fans you know send I tapped into emotions yeah and a
send I tapped into emotions yeah and a
send I tapped into emotions yeah and a lot of my fans know about my life
lot of my fans know about my life
lot of my fans know about my life because I put it in my records you know
because I put it in my records you know
because I put it in my records you know what I mean to where the wife you said
what I mean to where the wife you said
what I mean to where the wife you said when this rain came out or well she
when this rain came out or well she
when this rain came out or well she didn’t like that you know Sam back then
didn’t like that you know Sam back then
didn’t like that you know Sam back then but this ring is like the best song I
but this ring is like the best song I
but this ring is like the best song I ever wrote pain works you mean so when I
ever wrote pain works you mean so when I
ever wrote pain works you mean so when I when I did the song I love you but you
when I did the song I love you but you
when I did the song I love you but you said don’t write nothing else about me
said don’t write nothing else about me
said don’t write nothing else about me if it ain’t positive and I said okay
my little girl rainbow said that she
my little girl rainbow said that she don’t like me to do the lewd stuff on
don’t like me to do the lewd stuff on
don’t like me to do the lewd stuff on stage I would do like seven words the
stage I would do like seven words the
stage I would do like seven words the song seven words and lay in between the
song seven words and lay in between the
song seven words and lay in between the ladies you know so I stopped that you
ladies you know so I stopped that you
ladies you know so I stopped that you know I’m saying it’s like I do what they
know I’m saying it’s like I do what they
know I’m saying it’s like I do what they say you know sandy to the ladies but I
say you know sandy to the ladies but I
say you know sandy to the ladies but I take care of you know I’m saying and
take care of you know I’m saying and
take care of you know I’m saying and Alicia she’s just she’s 22 now man she’s
Alicia she’s just she’s 22 now man she’s
Alicia she’s just she’s 22 now man she’s out there and Oakland man just having a
out there and Oakland man just having a
out there and Oakland man just having a wonderful time doing broadcasting and
wonderful time doing broadcasting and
wonderful time doing broadcasting and everything she don’t have too many
everything she don’t have too many
everything she don’t have too many problems yeah yeah rainbow I can’t
problems yeah yeah rainbow I can’t
problems yeah yeah rainbow I can’t really talk about what’s going on with
really talk about what’s going on with
really talk about what’s going on with my little one because she don’t want to
my little one because she don’t want to
my little one because she don’t want to perceive if she got sick man and I just
perceive if she got sick man and I just
perceive if she got sick man and I just like God why me mm-hmm you know I’m
like God why me mm-hmm you know I’m
like God why me mm-hmm you know I’m saying she’s probably like God why me
saying she’s probably like God why me
saying she’s probably like God why me yes and my mama was sick all those years
yes and my mama was sick all those years
yes and my mama was sick all those years and now my youngster you know saying
and now my youngster you know saying
and now my youngster you know saying it’s like damn but in the midst of all
it’s like damn but in the midst of all
it’s like damn but in the midst of all that we still have time to give
that we still have time to give
that we still have time to give ourselves to our fans people that want
ourselves to our fans people that want
ourselves to our fans people that want to hear because it’s a blessing for
to hear because it’s a blessing for
to hear because it’s a blessing for people to want to hear anything yeah
people to want to hear anything yeah
people to want to hear anything yeah especially these days been in the game
especially these days been in the game
especially these days been in the game as long as I’ve been you know I mean is
as long as I’ve been you know I mean is
as long as I’ve been you know I mean is it’s like it’s such a blessing that they
it’s like it’s such a blessing that they
it’s like it’s such a blessing that they still want to listen and I’m I’m gonna
still want to listen and I’m I’m gonna
still want to listen and I’m I’m gonna forever have these stories to tell
forever have these stories to tell
forever have these stories to tell because I’m right in my life and that’s
because I’m right in my life and that’s
because I’m right in my life and that’s what I chose to do back in the day when
what I chose to do back in the day when
what I chose to do back in the day when Quincy generals told me write what you
Quincy generals told me write what you
Quincy generals told me write what you know and people will forever feel you
know and people will forever feel you
know and people will forever feel you damn
damn
damn yeah tec-9
”
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