the confrontation of the conflict of generations
it’s not something new
quite the opposite since people
knows the family exists the conflict
between generations
Only I’m going to talk about the conflict.
between generations in the labor market
or better in the workplace and
also the question of the natives
that are now coming to
working with organizations from the
next years
good it is important to understand which are
these generations we have some
generations working together in this
work market we have I go
try to explain what the generations are
to pass the digital natives
we have baby boomers that are
those born in the post who is after
of the Second World War or
those who were born more or less
finally 1945 until about 1960
these folks are already retiring
several of them have already retired
Because when we talk in Brazil, the
retirement laws allowed this
today he said was the work in
150 best companies to work for
brazil they the body in 12% of the
active population in the market then
population that is already out there
people have the generation x that are more or
unless I’m talking more or less
because it depends a great deal on the
authors differ on this is a
American literature that people
tries to adapt in other countries
the generation x are more or less the
children of the baby boomers that today
also represent a good part of the
the labor market and we have
currently generation y is the majority in the
generation companies and
according to this same study
62% ie those who train in
up to 34 years of age and over
impressive those who are with
up to 25 years already represents 25% of
labor market is a population of
growing and what the
people already see we see
differences in the work environment
because of the generation y and we still
will receive the natives from which assets
are also called generation
w
this generation z according to the literature
are those born from the years
2000 and for me personally I think
are those born as of 2010
are those who really
yes and live directly with the
mobile devices have the technology
in your hands
is the one that when you take a magazine
Speak that it’s a tablet that bravo
so we have this notion
different from the technology already
Embedded, I’ll talk some more.
about this, we have a
context there a population that lives
more according to ibge is in 2015 the
population has more than Brazilians
a life expectancy of 75 years
because it’s enough to compare with
in 1900 or 11 decades ago was
33 was 33 years and this comes
increasing with the expectation of further and
a greater number
we have more and more people
of different generations in the same
work environment
With that, it’s very clear we have as
make the baby boomers and we have the
younger than the majority
not in business are occupying
now the first principles principles
management but who actually assumed the
and who really is there is
putting the management model in the
organizations are still the oldest
especially the baby boomers and the
generation x
the population living more understands that
is a bit different is mainly
the post-war people like us
sees in history and this is the north that
happened was not
Everything can get unstable, I’ll go.
work hard and I’m going to accumulate a lot
so that I have a quiet life
after
and nobody knows what’s going on either
happened later it was not a staff that
He worked hard and worked hard.
had this notion that he needed
to work
it is for a company of choice and
they would make their lives the
young people see that they will have to
work much longer and in this
time then it is nice that
It’s interesting to see a
work environment nowadays
especially young entrepreneurs
that create these environments that are more
that are more open in bays
without many very horizontal divisions to
people do not see difference exhibits management
with environments that we have leisure in
that we try to promote the
creativity and people do not want
have fun want to have fun or
do you spend your life and enjoy life?
working no longer work for
then enjoy life we see
all in a much more together
we have the technology phenomenon
this technology issue, we have
social networks the young are those
who can deal very well with the
social networks with technologies the baby
boomers were those who received the
technologies in organizations
several of them resisted technologies
even because they could resist
technologies today we do not
the generation x was the most
that the main victim of the technology
because since the 80’s
we see a great process of
automation then the personnel who were
lose their job because of this
automation and technology had to be
deal with it and today they need to
deal with this as any company
is dependent on technology and that is
which will promote competitive advantage
generation y is the one born together
with technology and know and adapt
there is no great difference with
digital natives is that they already
were born with technology in the hands
so we see kids today
little children out there give me
very well in a very natural way and
Generation Y also works well with
technology only that it is not native
How do we have children who
were born from 2010 and when the
technology has intensified and I like
peten time will reach social networks
related to generation and yo
the youngest and among 12 of them
portray very well this youth is
just sachetti and twitter are more
superficial at 144 in 140 characters
that passes an idea or in some
few seconds you also try to pass
a message to your audience is the
neowin technology that allows you to
allows high productivity nowadays
organizations
and the better the organizations
can deal with this more
competitive, they have become the
have also allowed
business for organizations
along with technology we have the
phenomenon of globalization that has
also happened several years ago in the
last decades
nowadays the labor market is a
only then do we have, for
linkedin is a professional social network
which now includes mid-year he
this number of more than 400
millions of users
this would represent the fourth largest country
the world of professionals who are there
registered with your professional profile
and organizations are ready
to recruit
people today no longer exist
barriers existed the translator then
anyone in the world who is
linkedin is a potential
to work in the
organization and that is why people
sees the phenomenon of
specialties for example if a country
English you want to hire
a telephone answering service
You’ll definitely find the best.
cost-benefit ratio in India as well as
want to make an application better cost
benefit of India too
we see much of this phenomenon
happening and the market is very
open today there are no more
geographical borders there are several
very affordable airplanes
there is no more time boundary
the virtual teams there work
all hours every moment
including because of that fact
and is politically relevant
socially economically
influence the whole market at once
was very fast and the virtual teams
have been increasingly common among young people
only the one that best fits this
kind of model people work
virtually and when we still talk
of digital natives they will think of
a much more natural form does not exist
real and virtual is all the same
we also have the change of
values have changed a lot
When we talk about the most
old they thought of accumulating capital
in order to achieve happiness
That’s what I want to enjoy life with.
people see changes for example the
young people today marry later
the young first children seek to have
children later also
and the main thing is that they seek
accumulation of satisfaction of
experience would be interesting and it
that we also see the staff
changing very fast company
employment
we had a model before the
ideal was to work in one or two
companies during life and today the
people work in various companies or
even in multiple companies at the same time
time since the important thing is to
challenge and want something that is
important when you see the
research the workplace
main figures say that young people
they seek to learn and to grow them
want challenges and while that
Work was interesting.
he will be there if he is not
leaves
he does not see him they just see
interest when you are learning or
so if you are generating some value
interesting for those young people
relation to values also the people
has the issue of commitment is
very common for older people
young people do not want anything with
nothing is not compromised
this kind of talk, then there are people
that’s cool, how’s it going to be?
future with the younger staff in the
I actually see these otherwise is
young people are those who do not think
Similarly feature in a very
more networking with people we talk
older we have a model
where everything was linear
we see the young people today see today
networking and icons on things that
connect the notion of hyperlink that the
we have today on the Internet brings
notion that it has much stronger
young people and are much more
has a vision of the whole that is
different from personal is more of the other
generations that has the issue of
deepening certain subject
then there is what is better or worse
there is what is different and with that
they are this notion of seeing the
all within organizations what
nowadays there are also young people
work environment that is
informal and that is why companies
need to adapt with that said
understand that organizations need to
a more flexible environment Time
flexible policies that adapt to
better this new feature when
I ask my students what
they seek for his future is
professionally and they do not respond
whether they want to work in an industry or
so if they want to have determined
function they usually respond to the
I want a place where I go next.
have a guaranteed vacation, I want
a place where I have work
flexible is the flexible schedule I
I want a place where I can work
From home
most people think that way
work how it’s going to be than
Exactly what’s he going to do?
he is the one who seeks something that
will bring satisfaction as I said and
another issue of change as well.
It is that we have 50 years ago
is how a person could
start a new business only if
would be too much seed money if she
do not think about capital it does not start
in a type of business today a
person who has no money she
can start a business since the
her idea is good enough to
get money to inocrowd where not
are the virtual machines on which you
proposes an idea and with this idea
staff contributes money and a
new business that starts is very
different today
before we can make these new
business to only a small group of
people who had money and today
We can go to any day.
person who has new ideas including
have already done research with young people
entrepreneurs when young
entrepreneurs are asked what kind
of the type of business you want
When will they speak to the public about
market he always thought about the market
no one else made a market anymore
always thinks of the global market and
when we see these new businesses
are growing rapidly are
precisely those who replicate themselves from one
very fast with the market everything
are the digital natives are the ones who
are born with the technologies in the
see the work in a very
different we still do not know how
more important is that companies
prepare for it
When we talk about technology, she
it has only approached
when we are, for example, to think
in our grandparents our parents
how would they be determined
information about the world exists
cinema then cinema is to have a screen has
the person the public
suddenly we had television
television is something that is inside the
room and that still collective then
is to have an approaching distance
we have the computer later
computer also makes it even more
today we have the notebooks
tablets to get even closer to each
one became individual and nowadays the
people have their glasses
they have the smart watch that ‘s what
that still makes us have the
embedded technology
then the digital assets those already
with built-in technology
since they were born
this big difference and I’m going to work
much more so with the issue of
creativity will be much more
charged in relation to creativity
only those who will think about the
money in a different way as
I said that investment are no longer
needed when we were going to
businesses are multiple in the
specialties of the skills of
skills and how I spoke
good organizations that will have more
success from now on are those
that these digital assets are
growing today will reach the
the labor market in the coming years and
those that achieve and adapt better
this new public will be those who
have managed to be more successful is this
thanks
[Applause]
”
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