
hello believe nation today I’m going to talk about how to apply your one word
so I recent was interviewed by a
so I recent was interviewed by a podcaster named Jay Wang we did it on my
podcaster named Jay Wang we did it on my
podcaster named Jay Wang we did it on my channel he took the other for his
channel he took the other for his
channel he took the other for his podcast super interesting guy and found
podcast super interesting guy and found
podcast super interesting guy and found out that he was in Toronto so we got
out that he was in Toronto so we got
out that he was in Toronto so we got together and we did a number of videos
together and we did a number of videos
together and we did a number of videos if you guys watch the ants press shows
if you guys watch the ants press shows
if you guys watch the ants press shows from last week you’ll have seen Jay a
from last week you’ll have seen Jay a
from last week you’ll have seen Jay a number of times has a lot of amazing
number of times has a lot of amazing
number of times has a lot of amazing wisdom and valuable knowledge to share
wisdom and valuable knowledge to share
wisdom and valuable knowledge to share and in our conversation we’re talking
and in our conversation we’re talking
and in our conversation we’re talking about what is his one word what is he
about what is his one word what is he
about what is his one word what is he staying for how does he applied to his
staying for how does he applied to his
staying for how does he applied to his business because when you look at his
business because when you look at his
business because when you look at his website in his podcast and you know his
website in his podcast and you know his
website in his podcast and you know his emails and everything that he’s putting
emails and everything that he’s putting
emails and everything that he’s putting out there the message seems to be all
out there the message seems to be all
out there the message seems to be all over the place and that’s everybody by
over the place and that’s everybody by
over the place and that’s everybody by the way write a lot of your messages you
the way write a lot of your messages you
the way write a lot of your messages you guys watching your messages are
guys watching your messages are
guys watching your messages are inconsistent are all over the place
inconsistent are all over the place
inconsistent are all over the place don’t have a lot of focused meaning on
don’t have a lot of focused meaning on
don’t have a lot of focused meaning on it and so he came back after talking
it and so he came back after talking
it and so he came back after talking with me at the studio and he recorded
with me at the studio and he recorded
with me at the studio and he recorded this message to me that I thought would
this message to me that I thought would
this message to me that I thought would be interesting to share with you I got
be interesting to share with you I got
be interesting to share with you I got his permission and then I’m gonna answer
his permission and then I’m gonna answer
his permission and then I’m gonna answer his question at the end for everybody
his question at the end for everybody
his question at the end for everybody hey Evan Jay here just wanted to make
hey Evan Jay here just wanted to make
hey Evan Jay here just wanted to make you this recording to tell you a quick
you this recording to tell you a quick
you this recording to tell you a quick story of me discovering my one word I
story of me discovering my one word I
story of me discovering my one word I thought this would be a little more
thought this would be a little more
thought this would be a little more efficient in terms of you just reading a
efficient in terms of you just reading a
efficient in terms of you just reading a long-winded email by me so here it goes
long-winded email by me so here it goes
long-winded email by me so here it goes I was on the TBC coming back from your
I was on the TBC coming back from your
I was on the TBC coming back from your dance studio had a great time by the way
dance studio had a great time by the way
dance studio had a great time by the way and I was really just reflecting on you
and I was really just reflecting on you
and I was really just reflecting on you know our last conversation and you kind
know our last conversation and you kind
know our last conversation and you kind of pushing me to really think about why
of pushing me to really think about why
of pushing me to really think about why I was doing what I was doing and why I
I was doing what I was doing and why I
I was doing what I was doing and why I started even down this path like why do
started even down this path like why do
started even down this path like why do I have a podcast why do I have all these
I have a podcast why do I have all these
I have a podcast why do I have all these things and and figuring out what my one
things and and figuring out what my one
things and and figuring out what my one word would be and I was thinking and
word would be and I was thinking and
word would be and I was thinking and looking back at all the kind of big
looking back at all the kind of big
looking back at all the kind of big decisions in my life you know whether it
decisions in my life you know whether it
decisions in my life you know whether it was quitting my job or you know starting
was quitting my job or you know starting
was quitting my job or you know starting a podcast and doing the work that I’m
a podcast and doing the work that I’m
a podcast and doing the work that I’m doing now and and I realized a
doing now and and I realized a
doing now and and I realized a commonality between all of them is that
commonality between all of them is that
commonality between all of them is that this belief that I just wanted to prove
this belief that I just wanted to prove
this belief that I just wanted to prove to myself and or to other people that it
to myself and or to other people that it
to myself and or to other people that it was possible that it was possible to you
was possible that it was possible to you
was possible that it was possible to you know to create a business without any
know to create a business without any
know to create a business without any funding in the beginning it’s possible
funding in the beginning it’s possible
funding in the beginning it’s possible to you know you know
to you know you know
to you know you know interview some amazing amazing people
interview some amazing amazing people
interview some amazing amazing people and to be able to learn from them and
and to be able to learn from them and
and to be able to learn from them and apply them my own business and it’s
apply them my own business and it’s
apply them my own business and it’s gonna improve my life and it’s gonna
gonna improve my life and it’s gonna
gonna improve my life and it’s gonna improve other people’s lives it’s
improve other people’s lives it’s
improve other people’s lives it’s possible to create a community around
possible to create a community around
possible to create a community around the idea of people that are choosing
the idea of people that are choosing
the idea of people that are choosing legacy over currency so and in looking
legacy over currency so and in looking
legacy over currency so and in looking back at all the amazing interviews and
back at all the amazing interviews and
back at all the amazing interviews and people that and you probably know this
people that and you probably know this
people that and you probably know this to people that you’ve studied they’ve
to people that you’ve studied they’ve
to people that you’ve studied they’ve all done something in that capacity
all done something in that capacity
all done something in that capacity where they went from impossible to
where they went from impossible to
where they went from impossible to possible so I guess all this is to say
possible so I guess all this is to say
possible so I guess all this is to say that my one word is the word possible
that my one word is the word possible
that my one word is the word possible and yeah it was really kind of epic kind
and yeah it was really kind of epic kind
and yeah it was really kind of epic kind of like a weight lifted off my shoulder
of like a weight lifted off my shoulder
of like a weight lifted off my shoulder a little bit in terms of coming to that
a little bit in terms of coming to that
a little bit in terms of coming to that level of clarity one question I did have
level of clarity one question I did have
level of clarity one question I did have for you though now that I feel confident
for you though now that I feel confident
for you though now that I feel confident in my like one word in being possible do
in my like one word in being possible do
in my like one word in being possible do I start going all in on that right like
I start going all in on that right like
I start going all in on that right like do I just change everything on every
do I just change everything on every
do I just change everything on every profile and every you know social media
profile and every you know social media
profile and every you know social media thing to you know hashtag possible or
thing to you know hashtag possible or
thing to you know hashtag possible or you know kind of transition over to that
you know kind of transition over to that
you know kind of transition over to that right away or do I just start letting it
right away or do I just start letting it
right away or do I just start letting it seep in to a lot of the work you know
seep in to a lot of the work you know
seep in to a lot of the work you know whether it’s just signing off in a
whether it’s just signing off in a
whether it’s just signing off in a certain way or having it included in
certain way or having it included in
certain way or having it included in some of the work and then that kind of
some of the work and then that kind of
some of the work and then that kind of acts as a pre validation for it or do
acts as a pre validation for it or do
acts as a pre validation for it or do you just go all in so let me know your
you just go all in so let me know your
you just go all in so let me know your thoughts either way
thoughts either way
thoughts either way hope you’re having I don’t know what
hope you’re having I don’t know what
hope you’re having I don’t know what Friday is for you I’m assuming it’s not
Friday is for you I’m assuming it’s not
Friday is for you I’m assuming it’s not video day or interview day um so I hope
video day or interview day um so I hope
video day or interview day um so I hope you’re having a about Friday and hope to
you’re having a about Friday and hope to
you’re having a about Friday and hope to chat with you soon thank you so much so
chat with you soon thank you so much so
chat with you soon thank you so much so one I’m so happy for you I’m so pumped
one I’m so happy for you I’m so pumped
one I’m so happy for you I’m so pumped for you Jay because finding finding your
for you Jay because finding finding your
for you Jay because finding finding your one word is such an amazing eye opening
one word is such an amazing eye opening
one word is such an amazing eye opening experience that then you can start to
experience that then you can start to
experience that then you can start to think of well okay if possible that’s
think of well okay if possible that’s
think of well okay if possible that’s your word then what can I do to go more
your word then what can I do to go more
your word then what can I do to go more in an R word what test can I run to see
in an R word what test can I run to see
in an R word what test can I run to see you know what possible means to me and
you know what possible means to me and
you know what possible means to me and the reaction I get from my audience and
the reaction I get from my audience and
the reaction I get from my audience and also what areas of your life and
also what areas of your life and
also what areas of your life and business don’t live up yet don’t you
business don’t live up yet don’t you
business don’t live up yet don’t you know don’t embrace possible for you and
know don’t embrace possible for you and
know don’t embrace possible for you and those are areas of deficiency that you
those are areas of deficiency that you
those are areas of deficiency that you can build up and start to see amazing
can build up and start to see amazing
can build up and start to see amazing growth in and so I would recommend a
growth in and so I would recommend a
growth in and so I would recommend a couple things for you
couple things for you
couple things for you now you
now you
now you one word I think it apply to everybody
one word I think it apply to everybody
one word I think it apply to everybody was going through this process too now I
was going through this process too now I
was going through this process too now I highlight a lot of this a lot obviously
highlight a lot of this a lot obviously
highlight a lot of this a lot obviously in my book as well this is a high-level
in my book as well this is a high-level
in my book as well this is a high-level overview for you to to test out first I
overview for you to to test out first I
overview for you to to test out first I would work on developing my credo and
would work on developing my credo and
would work on developing my credo and what the credo is is figuring out three
what the credo is is figuring out three
what the credo is is figuring out three things that break up what possible means
things that break up what possible means
things that break up what possible means to you there’s a common definition of
to you there’s a common definition of
to you there’s a common definition of possible that most people would think of
possible that most people would think of
possible that most people would think of when you say it’s possible what is
when you say it’s possible what is
when you say it’s possible what is possible meaning to you what does
possible meaning to you what does
possible meaning to you what does hashtag possible mean that’s the
hashtag possible mean that’s the
hashtag possible mean that’s the difference between just the word
difference between just the word
difference between just the word possible and hashtag possible that Jay
possible and hashtag possible that Jay
possible and hashtag possible that Jay Wong is branding around what does it
Wong is branding around what does it
Wong is branding around what does it mean so how does it break down pick
mean so how does it break down pick
mean so how does it break down pick three things that break down possible
three things that break down possible
three things that break down possible for you so maybe something in there is
for you so maybe something in there is
for you so maybe something in there is about being a change maker maybe there’s
about being a change maker maybe there’s
about being a change maker maybe there’s something there about belief maybe
something there about belief maybe
something there about belief maybe there’s something there about being a
there’s something there about being a
there’s something there about being a rebel and there may be other things in
rebel and there may be other things in
rebel and there may be other things in there that you know that most people
there that you know that most people
there that you know that most people wouldn’t think of but that make up
wouldn’t think of but that make up
wouldn’t think of but that make up possible for you so as an example for me
possible for you so as an example for me
possible for you so as an example for me believe most people think
believe most people think
believe most people think self-confidence believe in yourself
self-confidence believe in yourself
self-confidence believe in yourself hundred percent that’s one of them the
hundred percent that’s one of them the
hundred percent that’s one of them the the other one is believe in what you’re
the other one is believe in what you’re
the other one is believe in what you’re doing so have passion for you for the
doing so have passion for you for the
doing so have passion for you for the work that you’re doing right believe in
work that you’re doing right believe in
work that you’re doing right believe in the work that you’re creating you’re
the work that you’re creating you’re
the work that you’re creating you’re making podcasts believe in the podcast
making podcasts believe in the podcast
making podcasts believe in the podcast not just the end result the process have
not just the end result the process have
not just the end result the process have to be important and then three is
to be important and then three is
to be important and then three is believe that it’s going to work out even
believe that it’s going to work out even
believe that it’s going to work out even though you know you only see darkness
though you know you only see darkness
though you know you only see darkness around you there it’s gonna work out
around you there it’s gonna work out
around you there it’s gonna work out there will be that light you will make
there will be that light you will make
there will be that light you will make it have the conviction to follow through
it have the conviction to follow through
it have the conviction to follow through so believe hashtag believe for me breaks
so believe hashtag believe for me breaks
so believe hashtag believe for me breaks down into passion self confidence and
down into passion self confidence and
down into passion self confidence and conviction and all of the stuff that I
conviction and all of the stuff that I
conviction and all of the stuff that I create falls into those buckets whether
create falls into those buckets whether
create falls into those buckets whether it’s articulated that way or not that’s
it’s articulated that way or not that’s
it’s articulated that way or not that’s always the guiding vision behind it and
always the guiding vision behind it and
always the guiding vision behind it and so I would encourage you that now that
so I would encourage you that now that
so I would encourage you that now that you did that first step do the next step
you did that first step do the next step
you did that first step do the next step in figuring out how does your credo
in figuring out how does your credo
in figuring out how does your credo break down what are the three most
break down what are the three most
break down what are the three most important things that that make up
important things that that make up
important things that that make up possible for you and then turn those
possible for you and then turn those
possible for you and then turn those into sentences
into sentences
into sentences you know if it’s rebel okay what is like
you know if it’s rebel okay what is like
you know if it’s rebel okay what is like be a rebel and then give me a sentence
be a rebel and then give me a sentence
be a rebel and then give me a sentence about what that is it’s a command it’s a
about what that is it’s a command it’s a
about what that is it’s a command it’s a command for yourself to live by everyday
command for yourself to live by everyday
command for yourself to live by everyday in the command for your followers to
in the command for your followers to
in the command for your followers to follow this order because it’s important
follow this order because it’s important
follow this order because it’s important because it’s gonna change your life so
because it’s gonna change your life so
because it’s gonna change your life so that’s the next step and that will help
that’s the next step and that will help
that’s the next step and that will help give you extra clarity you mentioned
give you extra clarity you mentioned
give you extra clarity you mentioned that finding possible give you clarity
that finding possible give you clarity
that finding possible give you clarity this will add that extra layer of
this will add that extra layer of
this will add that extra layer of clarity that then you can make all
clarity that then you can make all
clarity that then you can make all future decisions through in terms of
future decisions through in terms of
future decisions through in terms of applying it next
applying it next
applying it next I’m not a big believer in going all-in
I’m not a big believer in going all-in
I’m not a big believer in going all-in on it until I’ve proven that it works
on it until I’ve proven that it works
on it until I’ve proven that it works and that’s maybe me maybe I’m maybe I’m
and that’s maybe me maybe I’m maybe I’m
and that’s maybe me maybe I’m maybe I’m risk-averse maybe that’s just my style
risk-averse maybe that’s just my style
risk-averse maybe that’s just my style no some people love to burn the boats
no some people love to burn the boats
no some people love to burn the boats and burn the bridges and just do it and
and burn the bridges and just do it and
and burn the bridges and just do it and that’s the only way they’re ever gonna
that’s the only way they’re ever gonna
that’s the only way they’re ever gonna succeed and so that may be your option
succeed and so that may be your option
succeed and so that may be your option what worked for me was once I found
what worked for me was once I found
what worked for me was once I found believe I thought it was crazy I thought
believe I thought it was crazy I thought
believe I thought it was crazy I thought it was too big I thought it was you know
it was too big I thought it was you know
it was too big I thought it was you know Who am I to to come up with a word like
Who am I to to come up with a word like
Who am I to to come up with a word like believe a lot of people have used it
believe a lot of people have used it
believe a lot of people have used it before all of these kind of self doubts
before all of these kind of self doubts
before all of these kind of self doubts I decided I’m gonna try something small
I decided I’m gonna try something small
I decided I’m gonna try something small because the risk is especially for
because the risk is especially for
because the risk is especially for someone like you who you’ve already set
someone like you who you’ve already set
someone like you who you’ve already set up you’ve already established sure you
up you’ve already established sure you
up you’ve already established sure you could you know you want to grow you want
could you know you want to grow you want
could you know you want to grow you want to be bigger you want to do more but
to be bigger you want to do more but
to be bigger you want to do more but you’ve already done stuff up to now up
you’ve already done stuff up to now up
you’ve already done stuff up to now up to this point it’s not starting from
to this point it’s not starting from
to this point it’s not starting from scratch and a rebrand can be a big and
scratch and a rebrand can be a big and
scratch and a rebrand can be a big and painful thing you want to make sure it’s
painful thing you want to make sure it’s
painful thing you want to make sure it’s the right thing to do so the first thing
the right thing to do so the first thing
the right thing to do so the first thing I tested was just a newsletter I did a
I tested was just a newsletter I did a
I tested was just a newsletter I did a newsletter around believe instead of my
newsletter around believe instead of my
newsletter around believe instead of my normal newsletter and I got a 50%
normal newsletter and I got a 50%
normal newsletter and I got a 50% increase in engagement from that
increase in engagement from that
increase in engagement from that newsletter my sister wrote back to me
newsletter my sister wrote back to me
newsletter my sister wrote back to me she was one of the first write back to
she was one of the first write back to
she was one of the first write back to me and say that I actually read your
me and say that I actually read your
me and say that I actually read your newsletters now so who those off to a
newsletters now so who those off to a
newsletters now so who those off to a good start then the next thing I did was
good start then the next thing I did was
good start then the next thing I did was to make the video and I’ve told this
to make the video and I’ve told this
to make the video and I’ve told this story a number of times but I made a
story a number of times but I made a
story a number of times but I made a video around believe in my previous best
video around believe in my previous best
video around believe in my previous best video out of hundreds of videos on the
video out of hundreds of videos on the
video out of hundreds of videos on the channel my best video had a hundred
channel my best video had a hundred
channel my best video had a hundred thousand views in one year which was
thousand views in one year which was
thousand views in one year which was good and I was super pumped I guess my
good and I was super pumped I guess my
good and I was super pumped I guess my best video I crossed a hundred thousand
best video I crossed a hundred thousand
best video I crossed a hundred thousand views this is amazing
views this is amazing
views this is amazing I did a believ video and it hit a
I did a believ video and it hit a
I did a believ video and it hit a hundred thousand views in one month
hundred thousand views in one month
hundred thousand views in one month which is crazy and now is over a million
which is crazy and now is over a million
which is crazy and now is over a million views and bumping up against two million
views and bumping up against two million
views and bumping up against two million soon enough that uses the only metric
soon enough that uses the only metric
soon enough that uses the only metric but everything that I was around believe
but everything that I was around believe
but everything that I was around believe automatically did way better than my
automatically did way better than my
automatically did way better than my normal stuff my older stuff and so that
normal stuff my older stuff and so that
normal stuff my older stuff and so that started give me the confidence to go
started give me the confidence to go
started give me the confidence to go more all in on it right I had some early
more all in on it right I had some early
more all in on it right I had some early signs that worked out and that made me
signs that worked out and that made me
signs that worked out and that made me want to do it more and more and more so
want to do it more and more and more so
want to do it more and more and more so I rebranded my website you know my
I rebranded my website you know my
I rebranded my website you know my social media my youtube channel to the
social media my youtube channel to the
social media my youtube channel to the point now where people associate me with
point now where people associate me with
point now where people associate me with belief right people see believe on a
belief right people see believe on a
belief right people see believe on a sign somewhere and they said they’d
sign somewhere and they said they’d
sign somewhere and they said they’d shoot me a Twitter picture or an
shoot me a Twitter picture or an
shoot me a Twitter picture or an Instagram picture with believe and say
Instagram picture with believe and say
Instagram picture with believe and say I’m thinking of you and just reinforces
I’m thinking of you and just reinforces
I’m thinking of you and just reinforces the message where the same thing can
the message where the same thing can
the message where the same thing can happen around possible and it also it
happen around possible and it also it
happen around possible and it also it also cements that it’s the right word
also cements that it’s the right word
also cements that it’s the right word for you that extra validation that extra
for you that extra validation that extra
for you that extra validation that extra stating that extra going through the
stating that extra going through the
stating that extra going through the process the more you do it your one word
process the more you do it your one word
process the more you do it your one word should feel more either more like it’s
should feel more either more like it’s
should feel more either more like it’s you like this is if I’m a hundred
you like this is if I’m a hundred
you like this is if I’m a hundred percent or more awkward like uh you know
percent or more awkward like uh you know
percent or more awkward like uh you know I don’t know that this is actually me
I don’t know that this is actually me
I don’t know that this is actually me and so I don’t want you to do all this
and so I don’t want you to do all this
and so I don’t want you to do all this rebranding and do a lot of work and then
rebranding and do a lot of work and then
rebranding and do a lot of work and then have to do it again because it was the
have to do it again because it was the
have to do it again because it was the wrong move so that’s how I would start
wrong move so that’s how I would start
wrong move so that’s how I would start when I think about possible I think of
when I think about possible I think of
when I think about possible I think of Les Brown he would always end his shows
Les Brown he would always end his shows
Les Brown he would always end his shows with it’s possible a lot of his a lot of
with it’s possible a lot of his a lot of
with it’s possible a lot of his a lot of his segments were around it’s possible
his segments were around it’s possible
his segments were around it’s possible you know you’ve been in person
you know you’ve been in person
you know you’ve been in person development I’m sure you know who les is
development I’m sure you know who les is
development I’m sure you know who les is this is probably a lot you can learn
this is probably a lot you can learn
this is probably a lot you can learn from him he’s still creating some
from him he’s still creating some
from him he’s still creating some content but you know most of it was was
content but you know most of it was was
content but you know most of it was was older stuff so that’s a starting point
older stuff so that’s a starting point
older stuff so that’s a starting point that’s the starting point I would try to
that’s the starting point I would try to
that’s the starting point I would try to find the easiest smallest test to get
find the easiest smallest test to get
find the easiest smallest test to get started to prove to yourself that this
started to prove to yourself that this
started to prove to yourself that this works
works
works like I hate wasting time I hate doing
like I hate wasting time I hate doing
like I hate wasting time I hate doing work that’s not working I want to test
work that’s not working I want to test
work that’s not working I want to test it see if it works if it works great
it see if it works if it works great
it see if it works if it works great keep going if not move on something else
keep going if not move on something else
keep going if not move on something else and so I would find whatever the
and so I would find whatever the
and so I would find whatever the smallest easiest test is for you and
smallest easiest test is for you and
smallest easiest test is for you and then apply to that because this will
then apply to that because this will
then apply to that because this will have a ripple effect through everything
have a ripple effect through everything
have a ripple effect through everything that you do eventually right if you’re
that you do eventually right if you’re
that you do eventually right if you’re looking at hiring somebody right you’re
looking at hiring somebody right you’re
looking at hiring somebody right you’re gonna hire someone to do your graphic
gonna hire someone to do your graphic
gonna hire someone to do your graphic design to record your podcast to promote
design to record your podcast to promote
design to record your podcast to promote your podcast to make your website
your podcast to make your website
your podcast to make your website whatever you’re gonna build a team to
whatever you’re gonna build a team to
whatever you’re gonna build a team to build this thing up you want somebody
build this thing up you want somebody
build this thing up you want somebody who who believes impossible as well who
who who believes impossible as well who
who who believes impossible as well who loves possible who wants to help do more
loves possible who wants to help do more
loves possible who wants to help do more possible for you right do it better than
possible for you right do it better than
possible for you right do it better than you do make websites and all that stuff
you do make websites and all that stuff
you do make websites and all that stuff so that can be used to attract the team
so that can be used to attract the team
so that can be used to attract the team to you it can be used to attract media
to you it can be used to attract media
to you it can be used to attract media and get your message out it can be used
and get your message out it can be used
and get your message out it can be used for your audience to easily share your
for your audience to easily share your
for your audience to easily share your message for you it can be used to
message for you it can be used to
message for you it can be used to attract capital to figure out your R&D
attract capital to figure out your R&D
attract capital to figure out your R&D process to figure out the next product
process to figure out the next product
process to figure out the next product and services that you’re gonna create
and services that you’re gonna create
and services that you’re gonna create and sell right so in the book I go
and sell right so in the book I go
and sell right so in the book I go through core campaign company core is
through core campaign company core is
through core campaign company core is the is the easiest lowest hanging fruit
the is the easiest lowest hanging fruit
the is the easiest lowest hanging fruit it’s this process that you just went
it’s this process that you just went
it’s this process that you just went through or going through it’s finding
through or going through it’s finding
through or going through it’s finding your one word finding your credo and
your one word finding your credo and
your one word finding your credo and then what that means to you as a human
then what that means to you as a human
then what that means to you as a human being
being
being campaign now gets into most people think
campaign now gets into most people think
campaign now gets into most people think market is an easy way to start right so
market is an easy way to start right so
market is an easy way to start right so campaign is let’s create a campaign
campaign is let’s create a campaign
campaign is let’s create a campaign around your one word let’s create
around your one word let’s create
around your one word let’s create campaign around possible
campaign around possible
campaign around possible what’s a small test what’s a newsletter
what’s a small test what’s a newsletter
what’s a small test what’s a newsletter what’s a video what’s one show on your
what’s a video what’s one show on your
what’s a video what’s one show on your podcast what
podcast what
podcast what ending off the podcasting guys remember
ending off the podcasting guys remember
ending off the podcasting guys remember it’s possible what sound effect on your
it’s possible what sound effect on your
it’s possible what sound effect on your show is possible right for me he’s here
show is possible right for me he’s here
show is possible right for me he’s here the believe airplane right it used to be
the believe airplane right it used to be
the believe airplane right it used to be this crop duster this thing flying
this crop duster this thing flying
this crop duster this thing flying across the screen the crops sound like a
across the screen the crops sound like a
across the screen the crops sound like a crop duster it’s like that’s not believe
crop duster it’s like that’s not believe
crop duster it’s like that’s not believe I wanted to have this sonic jet taking
I wanted to have this sonic jet taking
I wanted to have this sonic jet taking off and then breaks the sound barrier
off and then breaks the sound barrier
off and then breaks the sound barrier with this boom at the end right that’s
with this boom at the end right that’s
with this boom at the end right that’s why you see at the end of my videos the
why you see at the end of my videos the
why you see at the end of my videos the plane taking off and you hear the boom
plane taking off and you hear the boom
plane taking off and you hear the boom what’s the logo mine’s a paper airplane
what’s the logo mine’s a paper airplane
what’s the logo mine’s a paper airplane because we’re taking off we’re leaving
because we’re taking off we’re leaving
because we’re taking off we’re leaving the safe ground of what we know and off
the safe ground of what we know and off
the safe ground of what we know and off doing something risky and dangerous and
doing something risky and dangerous and
doing something risky and dangerous and it’s a paper airplane because
it’s a paper airplane because
it’s a paper airplane because entrepreneurs were we’re you know we’re
entrepreneurs were we’re you know we’re
entrepreneurs were we’re you know we’re fighting the wind we’re you know we’re
fighting the wind we’re you know we’re
fighting the wind we’re you know we’re we’re not we don’t have the resources to
we’re not we don’t have the resources to
we’re not we don’t have the resources to go out and buy a jet right we’re
go out and buy a jet right we’re
go out and buy a jet right we’re starting with what we have and we’re
starting with what we have and we’re
starting with what we have and we’re going against the odds that we want our
going against the odds that we want our
going against the odds that we want our thing to soar and take off so all of
thing to soar and take off so all of
thing to soar and take off so all of this matters right possible ties into
this matters right possible ties into
this matters right possible ties into your logo ties into your sound it ties
your logo ties into your sound it ties
your logo ties into your sound it ties into your branding they’ll tie into all
into your branding they’ll tie into all
into your branding they’ll tie into all of this stuff that’s campaign and then
of this stuff that’s campaign and then
of this stuff that’s campaign and then company is building a company around it
company is building a company around it
company is building a company around it building a team building a culture
building a team building a culture
building a team building a culture raising capital finding mentors all of
raising capital finding mentors all of
raising capital finding mentors all of the stuff that you need to build a
the stuff that you need to build a
the stuff that you need to build a successful company should still be seen
successful company should still be seen
successful company should still be seen through the lens of possible so the book
through the lens of possible so the book
through the lens of possible so the book will help guide you through all that but
will help guide you through all that but
will help guide you through all that but just as your first step we’re opening up
just as your first step we’re opening up
just as your first step we’re opening up a wide world of amazing possibilities
a wide world of amazing possibilities
a wide world of amazing possibilities for you Jay and everybody watching to
for you Jay and everybody watching to
for you Jay and everybody watching to figure out your credo and then figure
figure out your credo and then figure
figure out your credo and then figure out the smallest test because this has
out the smallest test because this has
out the smallest test because this has to be practical this isn’t just some
to be practical this isn’t just some
to be practical this isn’t just some frou-frou lalala and feel good about
frou-frou lalala and feel good about
frou-frou lalala and feel good about myself right it has to work for you if
myself right it has to work for you if
myself right it has to work for you if it doesn’t work for you then there’s
it doesn’t work for you then there’s
it doesn’t work for you then there’s something wrong right like the concept
something wrong right like the concept
something wrong right like the concept wasn’t executed well you know and I
wasn’t executed well you know and I
wasn’t executed well you know and I don’t want you spending time doing
don’t want you spending time doing
don’t want you spending time doing something that’s not getting results so
something that’s not getting results so
something that’s not getting results so prove to yourself that it works I’m
prove to yourself that it works I’m
prove to yourself that it works I’m excited I’m so excited I’m excited for
excited I’m so excited I’m excited for
excited I’m so excited I’m excited for you I’m excited for other people going
you I’m excited for other people going
you I’m excited for other people going through the process I’m excited for all
through the process I’m excited for all
through the process I’m excited for all the entrepreneurs that this is going to
the entrepreneurs that this is going to
the entrepreneurs that this is going to help so Jay thank you for for allowing
help so Jay thank you for for allowing
help so Jay thank you for for allowing me to give some extra clarity on that
me to give some extra clarity on that
me to give some extra clarity on that thank you for the question thank you for
thank you for the question thank you for
thank you for the question thank you for your your openness and awesomeness and
your your openness and awesomeness and
your your openness and awesomeness and report back let me know let me know what
report back let me know let me know what
report back let me know let me know what you end up having in your credo and let
you end up having in your credo and let
you end up having in your credo and let me know what your first test is going to
me know what your first test is going to
me know what your first test is going to be
be
be how are you gonna start to apply and see
how are you gonna start to apply and see
how are you gonna start to apply and see if you feel a measured difference or not
if you feel a measured difference or not
if you feel a measured difference or not so thank you guys so much for watching I
so thank you guys so much for watching I
so thank you guys so much for watching I hope this video added some extra clarity
hope this video added some extra clarity
hope this video added some extra clarity for you guys too if you have a question
for you guys too if you have a question
for you guys too if you have a question for me
for me
for me leave it in the comments below and maybe
leave it in the comments below and maybe
leave it in the comments below and maybe I’ll make a video reply for that one as
I’ll make a video reply for that one as
I’ll make a video reply for that one as well I just want to give a quick shout
well I just want to give a quick shout
well I just want to give a quick shout out to Amanda Jane LaBelle from rest of
out to Amanda Jane LaBelle from rest of
out to Amanda Jane LaBelle from rest of wild Cote UK Amanda thank you so much
wild Cote UK Amanda thank you so much
wild Cote UK Amanda thank you so much for picking up a copy of my book really
for picking up a copy of my book really
for picking up a copy of my book really really really means a lot to me one last
really really means a lot to me one last
really really means a lot to me one last thank you for all you guys watching I
thank you for all you guys watching I
thank you for all you guys watching I believe in you I hope you continue to
believe in you I hope you continue to
believe in you I hope you continue to believe in yourself and whatever your
believe in yourself and whatever your
believe in yourself and whatever your one word is much love I’ll see you soon
”
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