my goal is to simplify complexity you have those like shower moments or you’re
have those like shower moments or you’re
have those like shower moments or you’re walking at midnight in some town in New
walking at midnight in some town in New
walking at midnight in some town in New York City and you’ve got these amazing
York City and you’ve got these amazing
York City and you’ve got these amazing brand ideas and and then you start
brand ideas and and then you start
brand ideas and and then you start thinking well I could really start doing
thinking well I could really start doing
thinking well I could really start doing this if only X and if I had this person
this if only X and if I had this person
this if only X and if I had this person or if this technology existed I think
or if this technology existed I think
or if this technology existed I think leaders of companies have to consider
leaders of companies have to consider
leaders of companies have to consider themselves editors and you constantly
themselves editors and you constantly
themselves editors and you constantly have to edit the team he’s an American
have to edit the team he’s an American
have to edit the team he’s an American computer programmer and entrepreneur
computer programmer and entrepreneur
computer programmer and entrepreneur he’s widely known as the co-founder and
he’s widely known as the co-founder and
he’s widely known as the co-founder and CEO of Twitter as well as the founder
CEO of Twitter as well as the founder
CEO of Twitter as well as the founder and CEO of square he has an estimated
and CEO of square he has an estimated
and CEO of square he has an estimated net worth of 1.2 billion dollars he’s
net worth of 1.2 billion dollars he’s
net worth of 1.2 billion dollars he’s Jack Dorsey and here is my take on his
Jack Dorsey and here is my take on his
Jack Dorsey and here is my take on his top 10 rules for success rule number one
top 10 rules for success rule number one
top 10 rules for success rule number one is my personal favorite and make sure to
is my personal favorite and make sure to
is my personal favorite and make sure to stick around although too young for some
stick around although too young for some
stick around although too young for some special bonus clips and as always if
special bonus clips and as always if
special bonus clips and as always if Jack says something that really
Jack says something that really
Jack says something that really resonates with you make sure to leave in
resonates with you make sure to leave in
resonates with you make sure to leave in the comments and put quotes around that
the comments and put quotes around that
the comments and put quotes around that so other people can benefit and be
so other people can benefit and be
so other people can benefit and be inspired as well
kind of cliche but just do it a lot of
kind of cliche but just do it a lot of time is spent thinking about something
time is spent thinking about something
time is spent thinking about something oh yeah
oh yeah
oh yeah talking about it yeah but when you
talking about it yeah but when you
talking about it yeah but when you actually get something down either on
actually get something down either on
actually get something down either on paper or in code or you know in front of
paper or in code or you know in front of
paper or in code or you know in front of someone that’s when things start
someone that’s when things start
someone that’s when things start happening and you’re going to make a lot
happening and you’re going to make a lot
happening and you’re going to make a lot of mistakes the important thing is that
of mistakes the important thing is that
of mistakes the important thing is that you make decisions and you keep moving
you make decisions and you keep moving
you make decisions and you keep moving forward but you have to get it out there
forward but you have to get it out there
forward but you have to get it out there yeah you have to start and you have to
yeah you have to start and you have to
yeah you have to start and you have to be brave enough to to take the criticism
be brave enough to to take the criticism
be brave enough to to take the criticism may I always go back to the punk
may I always go back to the punk
may I always go back to the punk movement in the 70s mm-hmm people would
movement in the 70s mm-hmm people would
movement in the 70s mm-hmm people would get out and be on the street thank you
get out and be on the street thank you
get out and be on the street thank you cuz you’re a teenager back then yeah and
cuz you’re a teenager back then yeah and
cuz you’re a teenager back then yeah and well and they say what there would be a
well and they say what there would be a
well and they say what there would be a there would be learning in front of
there would be learning in front of
there would be learning in front of people like they get out on the street
people like they get out on the street
people like they get out on the street and it’s the first time with a guitar
and it’s the first time with a guitar
and it’s the first time with a guitar yeah and you know they’re learning how
yeah and you know they’re learning how
yeah and you know they’re learning how to play and they’re getting better and
to play and they’re getting better and
to play and they’re getting better and better and better
better and better
better and better yeah um and I think that’s really
yeah um and I think that’s really
yeah um and I think that’s really important to just get it down do it just
important to just get it down do it just
important to just get it down do it just do it it edit edit it my goal is to
do it it edit edit it my goal is to
do it it edit edit it my goal is to simplify complexity I just want to build
simplify complexity I just want to build
simplify complexity I just want to build stuff that really simplifies our base
stuff that really simplifies our base
stuff that really simplifies our base human interaction Twitter was around
human interaction Twitter was around
human interaction Twitter was around communication and visualizing what was
communication and visualizing what was
communication and visualizing what was happening in the world in real Times
happening in the world in real Times
happening in the world in real Times Square was allowing everyone to accept
Square was allowing everyone to accept
Square was allowing everyone to accept the form of payment that people have in
the form of payment that people have in
the form of payment that people have in our pocket today which is a credit card
our pocket today which is a credit card
our pocket today which is a credit card so we’ve built the simplest way to
so we’ve built the simplest way to
so we’ve built the simplest way to accept credit cards and it’s just this
accept credit cards and it’s just this
accept credit cards and it’s just this little tiny device that we give away for
little tiny device that we give away for
little tiny device that we give away for free and you just download some software
free and you just download some software
free and you just download some software from the App Store and you plug it in to
from the App Store and you plug it in to
from the App Store and you plug it in to your mobile phone or your iPad and
your mobile phone or your iPad and
your mobile phone or your iPad and suddenly you can take credit cards so if
suddenly you can take credit cards so if
suddenly you can take credit cards so if you’re a tax accountant or a lawyer or a
you’re a tax accountant or a lawyer or a
you’re a tax accountant or a lawyer or a doctor or you know even a hairstylist
doctor or you know even a hairstylist
doctor or you know even a hairstylist you can now accept credit cards it’s
you can now accept credit cards it’s
you can now accept credit cards it’s really that the users help decide where
really that the users help decide where
really that the users help decide where we
we
we we are the curators of the technology
we are the curators of the technology
we are the curators of the technology and we think we’re pretty good at it
and we think we’re pretty good at it
and we think we’re pretty good at it mm-hmm but then this leads in my third
mm-hmm but then this leads in my third
mm-hmm but then this leads in my third lesson is you know you need to listen
lesson is you know you need to listen
lesson is you know you need to listen you need to be still and really listen
you need to be still and really listen
you need to be still and really listen to to what’s going on around you
to to what’s going on around you
to to what’s going on around you mm-hmm and let that inform and let that
mm-hmm and let that inform and let that
mm-hmm and let that inform and let that inspire hmm your next steps seems hard
inspire hmm your next steps seems hard
inspire hmm your next steps seems hard to be still and listen when you’ve got
to be still and listen when you’ve got
to be still and listen when you’ve got your we have 300 follow your following
your we have 300 follow your following
your we have 300 follow your following 300 people are you sure ma’am
300 people are you sure ma’am
300 people are you sure ma’am it’s like sure my heart yes I it’s
it’s like sure my heart yes I it’s
it’s like sure my heart yes I it’s really important that that you’re able
really important that that you’re able
really important that that you’re able to step back and listen to to what’s
to step back and listen to to what’s
to step back and listen to to what’s going on and what patterns emerge so
going on and what patterns emerge so
going on and what patterns emerge so that you can really consider those and
that you can really consider those and
that you can really consider those and move them I think I think that’s one of
move them I think I think that’s one of
move them I think I think that’s one of the strongest things you can cultivate
the strongest things you can cultivate
the strongest things you can cultivate as an entrepreneur is to not rely on
as an entrepreneur is to not rely on
as an entrepreneur is to not rely on luck but cultivating and the ability to
luck but cultivating and the ability to
luck but cultivating and the ability to recognize fortunate situations when
recognize fortunate situations when
recognize fortunate situations when they’re occurring mm-hmm
they’re occurring mm-hmm
they’re occurring mm-hmm odyo was a very fortunate situation
odyo was a very fortunate situation
odyo was a very fortunate situation could have taken that idea not told it
could have taken that idea not told it
could have taken that idea not told it to have not told it to be is not not
to have not told it to be is not not
to have not told it to be is not not told it to know and all my other
told it to know and all my other
told it to know and all my other co-workers at OU do and tried to start
co-workers at OU do and tried to start
co-workers at OU do and tried to start my own company with with that idea but
my own company with with that idea but
my own company with with that idea but the fortunate situation was I was
the fortunate situation was I was
the fortunate situation was I was working with some really amazing people
working with some really amazing people
working with some really amazing people and we had a great team so of course you
and we had a great team so of course you
and we had a great team so of course you know it makes sense to start there the
know it makes sense to start there the
know it makes sense to start there the fortunate situation for square was that
fortunate situation for square was that
fortunate situation for square was that in 2008 at the end of 2008 the entire
in 2008 at the end of 2008 the entire
in 2008 at the end of 2008 the entire market was crashing down like all of
market was crashing down like all of
market was crashing down like all of these abstractions we built upon
these abstractions we built upon
these abstractions we built upon abstraction upon abstraction upon
abstraction upon abstraction upon
abstraction upon abstraction upon abstraction in the financial world which
abstraction in the financial world which
abstraction in the financial world which no single human understood we’re now
no single human understood we’re now
no single human understood we’re now falling apart and suddenly we’re getting
falling apart and suddenly we’re getting
falling apart and suddenly we’re getting back to basics back to fundamentals
back to basics back to fundamentals
back to basics back to fundamentals management teams were being asked to
management teams were being asked to
management teams were being asked to leave banks were failing you know people
leave banks were failing you know people
leave banks were failing you know people were we’re clarifying around like we
were we’re clarifying around like we
were we’re clarifying around like we need to start getting innovative we need
need to start getting innovative we need
need to start getting innovative we need to start treating our customers so
to start treating our customers so
to start treating our customers so poorly we need to start insight we need
poorly we need to start insight we need
poorly we need to start insight we need to stop you know encouraging bad
to stop you know encouraging bad
to stop you know encouraging bad behavior to reap fees like we need to
behavior to reap fees like we need to
behavior to reap fees like we need to really turn this whole thing around and
really turn this whole thing around and
really turn this whole thing around and anytime there’s a recession or a
anytime there’s a recession or a
anytime there’s a recession or a depression that’s a great time to
depression that’s a great time to
depression that’s a great time to innovate start a company start a project
innovate start a company start a project
innovate start a company start a project you know do anything so
you know do anything so
you know do anything so you know we recognize we recognize that
you know we recognize we recognize that
you know we recognize we recognize that time at the same time my co-founder Jim
time at the same time my co-founder Jim
time at the same time my co-founder Jim we you know we contacted me he I’ve
we you know we contacted me he I’ve
we you know we contacted me he I’ve known him since I was fifteen years old
known him since I was fifteen years old
known him since I was fifteen years old he was my boss when I was fifteen years
he was my boss when I was fifteen years
he was my boss when I was fifteen years old and he’s like Jack I want to talk to
old and he’s like Jack I want to talk to
old and he’s like Jack I want to talk to you I want to I want to build an
you I want to I want to build an
you I want to I want to build an electronic car company like that’s
electronic car company like that’s
electronic car company like that’s interesting and he was thinking about it
interesting and he was thinking about it
interesting and he was thinking about it because the car industry was failing as
because the car industry was failing as
because the car industry was failing as well and like he was like why don’t we
well and like he was like why don’t we
well and like he was like why don’t we just give these car companies to well
just give these car companies to well
just give these car companies to well seasoned entrepreneurs like why don’t we
seasoned entrepreneurs like why don’t we
seasoned entrepreneurs like why don’t we give Ford to Steve Jobs and like you
give Ford to Steve Jobs and like you
give Ford to Steve Jobs and like you know that would be amazing
know that would be amazing
know that would be amazing yeah it would be amazing and like you
yeah it would be amazing and like you
yeah it would be amazing and like you know GM to Ellison are like what not
know GM to Ellison are like what not
know GM to Ellison are like what not he’s like and also I want to start an
he’s like and also I want to start an
he’s like and also I want to start an electronic car company I’m like that’s
electronic car company I’m like that’s
electronic car company I’m like that’s ambitious but in a moment we decided not
ambitious but in a moment we decided not
ambitious but in a moment we decided not to start an electronic car company but
to start an electronic car company but
to start an electronic car company but we wanted to do something together
we wanted to do something together
we wanted to do something together mm-hmm and we kept having these weekly
mm-hmm and we kept having these weekly
mm-hmm and we kept having these weekly conversations about what that thing was
conversations about what that thing was
conversations about what that thing was and I was researching a lot with finance
and I was researching a lot with finance
and I was researching a lot with finance and healthcare because I was looking at
and healthcare because I was looking at
and healthcare because I was looking at you know doing something in those phases
you know doing something in those phases
you know doing something in those phases and Jim called me one day one of us
and Jim called me one day one of us
and Jim called me one day one of us scheduled me to meetings and he said I
scheduled me to meetings and he said I
scheduled me to meetings and he said I just lost a a glass sale he’s an artist
just lost a a glass sale he’s an artist
just lost a a glass sale he’s an artist he he sells class and I lost the sale
he he sells class and I lost the sale
he he sells class and I lost the sale because I couldn’t accept a credit card
because I couldn’t accept a credit card
because I couldn’t accept a credit card and here he was talking on his iPhone
and here he was talking on his iPhone
and here he was talking on his iPhone his general-purpose computer and I was
his general-purpose computer and I was
his general-purpose computer and I was talking about my iPhone I’m like what
talking about my iPhone I’m like what
talking about my iPhone I’m like what your Hertz computer sitting in the palm
your Hertz computer sitting in the palm
your Hertz computer sitting in the palm of your hand but no way to accept credit
of your hand but no way to accept credit
of your hand but no way to accept credit he couldn’t accept two thousand dollars
he couldn’t accept two thousand dollars
he couldn’t accept two thousand dollars from from someone who wanted to pay him
from from someone who wanted to pay him
from from someone who wanted to pay him right like why is that so we decided
right like why is that so we decided
right like why is that so we decided that we wanted to answer that question
that we wanted to answer that question
that we wanted to answer that question and we did a bunch of research and I
and we did a bunch of research and I
and we did a bunch of research and I started writing some server code and we
started writing some server code and we
started writing some server code and we hired a guy to write some iPhone code
hired a guy to write some iPhone code
hired a guy to write some iPhone code and Jim built some hardware and in a
and Jim built some hardware and in a
and Jim built some hardware and in a month we had a little way it was
month we had a little way it was
month we had a little way it was actually quite a big device that plugged
actually quite a big device that plugged
actually quite a big device that plugged into the audio jack of your iPhone and
into the audio jack of your iPhone and
into the audio jack of your iPhone and could swipe a card take a payment it
could swipe a card take a payment it
could swipe a card take a payment it would go through the merchant process
would go through the merchant process
would go through the merchant process and then generate a receipt with a map
and then generate a receipt with a map
and then generate a receipt with a map on it and I went around I showed it to a
on it and I went around I showed it to a
on it and I went around I showed it to a bunch of investors and they were all
bunch of investors and they were all
bunch of investors and they were all amazed that it could even work so we
amazed that it could even work so we
amazed that it could even work so we decided to really focus on it and make
decided to really focus on it and make
decided to really focus on it and make it a make it a company and
it a make it a company and
it a make it a company and and it really just comes out of like
and it really just comes out of like
and it really just comes out of like recognizing that fortunate situation and
recognizing that fortunate situation and
recognizing that fortunate situation and recognizing the people around you that
recognizing the people around you that
recognizing the people around you that that could help and and just owning it
that could help and and just owning it
that could help and and just owning it the biggest thing for me on that on that
the biggest thing for me on that on that
the biggest thing for me on that on that path is I need to I need to draw
path is I need to I need to draw
path is I need to I need to draw something out and I need to get it out
something out and I need to get it out
something out and I need to get it out of my head I found myself very early on
of my head I found myself very early on
of my head I found myself very early on thinking about something like you know
thinking about something like you know
thinking about something like you know thinking about this this early idea for
thinking about this this early idea for
thinking about this this early idea for Twitter and saying to myself I could
Twitter and saying to myself I could
Twitter and saying to myself I could build this awesome you know you have
build this awesome you know you have
build this awesome you know you have those like shower moments or you’re
those like shower moments or you’re
those like shower moments or you’re walking at midnight in some town in New
walking at midnight in some town in New
walking at midnight in some town in New York City and you’ve got these amazing
York City and you’ve got these amazing
York City and you’ve got these amazing brand ideas and and then you start
brand ideas and and then you start
brand ideas and and then you start thinking well I could really start doing
thinking well I could really start doing
thinking well I could really start doing this if only X and if I had this person
this if only X and if I had this person
this if only X and if I had this person or if this technology existed or if this
or if this technology existed or if this
or if this technology existed or if this happened or this happened and what I
happened or this happened and what I
happened or this happened and what I what I realize I was doing is I
what I realize I was doing is I
what I realize I was doing is I constantly making excuses for not
constantly making excuses for not
constantly making excuses for not working on it and then the window had
working on it and then the window had
working on it and then the window had passed and then I kind of do anything so
passed and then I kind of do anything so
passed and then I kind of do anything so I think it’s really really important to
I think it’s really really important to
I think it’s really really important to write it out or to draw it out or to
write it out or to draw it out or to
write it out or to draw it out or to code it but you need to get out of your
code it but you need to get out of your
code it but you need to get out of your head and the reason you have to get it
head and the reason you have to get it
head and the reason you have to get it out of your head is you need to be able
out of your head is you need to be able
out of your head is you need to be able to see it on a surface that is not in
to see it on a surface that is not in
to see it on a surface that is not in your mind and once you can see it once
your mind and once you can see it once
your mind and once you can see it once you can step back from it then you can
you can step back from it then you can
you can step back from it then you can also decide this is you know this passes
also decide this is you know this passes
also decide this is you know this passes my filter passes my you know constraints
my filter passes my you know constraints
my filter passes my you know constraints so maybe I can show it and share with
so maybe I can show it and share with
so maybe I can show it and share with some other people and then they’ll be
some other people and then they’ll be
some other people and then they’ll be like you know that’s the stupidest idea
like you know that’s the stupidest idea
like you know that’s the stupidest idea ever
ever
ever and or you know that’s somewhat
and or you know that’s somewhat
and or you know that’s somewhat interesting but maybe this and this and
interesting but maybe this and this and
interesting but maybe this and this and this so the sooner you can do that then
this so the sooner you can do that then
this so the sooner you can do that then you have a lot of momentum around it and
you have a lot of momentum around it and
you have a lot of momentum around it and you can you know really decide if you
you can you know really decide if you
you can you know really decide if you want to commit to it and work on it more
want to commit to it and work on it more
want to commit to it and work on it more or put it on the shelf for a later date
or put it on the shelf for a later date
or put it on the shelf for a later date and the realization that I think
and the realization that I think
and the realization that I think everyone needs to have about that latter
everyone needs to have about that latter
everyone needs to have about that latter option put it on the shelf is that you
option put it on the shelf is that you
option put it on the shelf is that you can come back to it and it’ll it’ll
can come back to it and it’ll it’ll
can come back to it and it’ll it’ll surface back up in another piece of work
surface back up in another piece of work
surface back up in another piece of work or another idea at some point in your
or another idea at some point in your
or another idea at some point in your life so you know having that having that
life so you know having that having that
life so you know having that having that ability to close off a chapter and move
ability to close off a chapter and move
ability to close off a chapter and move on is really really important you can’t
on is really really important you can’t
on is really really important you can’t have all these open threads and and
have all these open threads and and
have all these open threads and and that’s what I realized I was doing
that’s what I realized I was doing
that’s what I realized I was doing and that also encouraged me to to really
and that also encouraged me to to really
and that also encouraged me to to really write more and to really think about you
write more and to really think about you
write more and to really think about you know what is what is the story
know what is what is the story
know what is what is the story what do how are people coming to this
what do how are people coming to this
what do how are people coming to this and like when I show my friends this how
and like when I show my friends this how
and like when I show my friends this how are they going to react and I would
are they going to react and I would
are they going to react and I would write it down I would actually treat it
write it down I would actually treat it
write it down I would actually treat it like a play and in and when I realized
like a play and in and when I realized
like a play and in and when I realized that I was writing plays I wrote I read
that I was writing plays I wrote I read
that I was writing plays I wrote I read a lot more place for style and for
a lot more place for style and for
a lot more place for style and for substance and for technique and I think
substance and for technique and I think
substance and for technique and I think it’s you know I think it’s I think it’s
it’s you know I think it’s I think it’s
it’s you know I think it’s I think it’s really good and I think there’s another
really good and I think there’s another
really good and I think there’s another company that I’ve always looked towards
company that I’ve always looked towards
company that I’ve always looked towards for inspiration and I know a number of
for inspiration and I know a number of
for inspiration and I know a number of people in this room probably have a
people in this room probably have a
people in this room probably have a similar company in mind which is Apple
similar company in mind which is Apple
similar company in mind which is Apple Apple I think is run like a theater
Apple I think is run like a theater
Apple I think is run like a theater company it has a great sense of pacing
company it has a great sense of pacing
company it has a great sense of pacing has a great sense of story and has a
has a great sense of story and has a
has a great sense of story and has a great sense of execution and it’s all
great sense of execution and it’s all
great sense of execution and it’s all about it’s all event-driven it’s all
about it’s all event-driven it’s all
about it’s all event-driven it’s all staged driven the stage being a
staged driven the stage being a
staged driven the stage being a billboard of the stage being a keynote
billboard of the stage being a keynote
billboard of the stage being a keynote or the stage being a product launch all
or the stage being a product launch all
or the stage being a product launch all of it has a very very cohesive end to
of it has a very very cohesive end to
of it has a very very cohesive end to end story I mean you think about what
end story I mean you think about what
end story I mean you think about what happened when Steve Jobs came back to
happened when Steve Jobs came back to
happened when Steve Jobs came back to the company the first thing he did is he
the company the first thing he did is he
the company the first thing he did is he killed every product line the company
killed every product line the company
killed every product line the company was working on and for two years they
was working on and for two years they
was working on and for two years they had no product on the market whatsoever
had no product on the market whatsoever
had no product on the market whatsoever all they had were a bunch of posters all
all they had were a bunch of posters all
all they had were a bunch of posters all around the world with Steve’s heroes and
around the world with Steve’s heroes and
around the world with Steve’s heroes and I said think different and he was just
I said think different and he was just
I said think different and he was just focused on bringing up the brand and
focused on bringing up the brand and
focused on bringing up the brand and making people aware the brand again and
making people aware the brand again and
making people aware the brand again and how the brand is aligning to this
how the brand is aligning to this
how the brand is aligning to this particular feeling and story and then
particular feeling and story and then
particular feeling and story and then they came out with the iMac and then
they came out with the iMac and then
they came out with the iMac and then built built iTunes and then the iPod and
built built iTunes and then the iPod and
built built iTunes and then the iPod and they realized that wait a minute people
they realized that wait a minute people
they realized that wait a minute people are carrying music on their phones now
are carrying music on their phones now
are carrying music on their phones now so we better build a phone I found and
so we better build a phone I found and
so we better build a phone I found and so this this unfolding of the plot and
so this this unfolding of the plot and
so this this unfolding of the plot and the epic story has been very very
the epic story has been very very
the epic story has been very very interesting to watch especially if you
interesting to watch especially if you
interesting to watch especially if you look back you know to that time when you
look back you know to that time when you
look back you know to that time when you came back to the company so I’ve learned
came back to the company so I’ve learned
came back to the company so I’ve learned a lot from that company and other
a lot from that company and other
a lot from that company and other companies who operate in a similar
companies who operate in a similar
companies who operate in a similar fashion constrained is a big thing for
fashion constrained is a big thing for
fashion constrained is a big thing for me and this is something that we’re
me and this is something that we’re
me and this is something that we’re two pair as well hmm it’s important to
two pair as well hmm it’s important to
two pair as well hmm it’s important to st. now and it’s important to be able to
st. now and it’s important to be able to
st. now and it’s important to be able to easily say no and there’s many many
easily say no and there’s many many
easily say no and there’s many many things you can do and especially when
things you can do and especially when
things you can do and especially when you have a successful venture behind you
you have a successful venture behind you
you have a successful venture behind you or you’re running with it
or you’re running with it
or you’re running with it it’s really important to recognize you
it’s really important to recognize you
it’s really important to recognize you know when where you need to go where
know when where you need to go where
know when where you need to go where you’d like to go and really constrain
you’d like to go and really constrain
you’d like to go and really constrain the process and then keep things really
the process and then keep things really
the process and then keep things really simple in my dispatched days we in 1999
simple in my dispatched days we in 1999
simple in my dispatched days we in 1999 early 2000 we felt something really cool
early 2000 we felt something really cool
early 2000 we felt something really cool we loved it and then we hired a CEO that
we loved it and then we hired a CEO that
we loved it and then we hired a CEO that didn’t really match our personalities
didn’t really match our personalities
didn’t really match our personalities and then match our vision and we grew
and then match our vision and we grew
and then match our vision and we grew the company very very quickly and that
the company very very quickly and that
the company very very quickly and that really scattered the focus of the
really scattered the focus of the
really scattered the focus of the company so what I’ve learned things I’ve
company so what I’ve learned things I’ve
company so what I’ve learned things I’ve learned the Twitter is a you know that
learned the Twitter is a you know that
learned the Twitter is a you know that that singular focus that that do one
that singular focus that that do one
that singular focus that that do one thing yeah and do very well that works
thing yeah and do very well that works
thing yeah and do very well that works out I think the biggest thing for me I
out I think the biggest thing for me I
out I think the biggest thing for me I think for all startups is that it’s
think for all startups is that it’s
think for all startups is that it’s really really easy to
consider any hire as like the length of
consider any hire as like the length of the entire company I think I think
the entire company I think I think
the entire company I think I think leaders of companies have to consider
leaders of companies have to consider
leaders of companies have to consider themselves editors and you constantly
themselves editors and you constantly
themselves editors and you constantly have to edit the team you constantly
have to edit the team you constantly
have to edit the team you constantly have to make sure that you have the best
have to make sure that you have the best
have to make sure that you have the best people in and if there’s any negative
people in and if there’s any negative
people in and if there’s any negative attribute within the team person or
attribute within the team person or
attribute within the team person or element or otherwise you have to part
element or otherwise you have to part
element or otherwise you have to part ways and you get it right away
ways and you get it right away
ways and you get it right away yeah right away I mean you have to say
yeah right away I mean you have to say
yeah right away I mean you have to say like this is the best thing for the
like this is the best thing for the
like this is the best thing for the company and to be fair to both of us
company and to be fair to both of us
company and to be fair to both of us like it’s just not the right time for
like it’s just not the right time for
like it’s just not the right time for both of us it like any other
both of us it like any other
both of us it like any other relationship need to be able to
relationship need to be able to
relationship need to be able to recognize what’s good and what isn’t
recognize what’s good and what isn’t
recognize what’s good and what isn’t isn’t optimal and take action on it so
isn’t optimal and take action on it so
isn’t optimal and take action on it so that’s that’s one thing that you know I
that’s that’s one thing that you know I
that’s that’s one thing that you know I would like with Twitter like we grew
would like with Twitter like we grew
would like with Twitter like we grew very very slowly and we didn’t we didn’t
very very slowly and we didn’t we didn’t
very very slowly and we didn’t we didn’t edit the team in the in the best way we
edit the team in the in the best way we
edit the team in the in the best way we didn’t get out of the way of ourselves
didn’t get out of the way of ourselves
didn’t get out of the way of ourselves often though so that’s something I would
often though so that’s something I would
often though so that’s something I would never do again what I want to talk to
never do again what I want to talk to
never do again what I want to talk to you about today is a note which I call
you about today is a note which I call
you about today is a note which I call daily so if you create a new note in
daily so if you create a new note in
daily so if you create a new note in your notepad or something that you check
your notepad or something that you check
your notepad or something that you check on a daily basis this is the most
on a daily basis this is the most
on a daily basis this is the most important thing name it daily and then
important thing name it daily and then
important thing name it daily and then write the word do : and then go down a
write the word do : and then go down a
write the word do : and then go down a few lines and write the word don’t go on
few lines and write the word don’t go on
few lines and write the word don’t go on the one thing I would ask you to do
the one thing I would ask you to do
the one thing I would ask you to do walking out of this is to every single
walking out of this is to every single
walking out of this is to every single day just for a week wake up to this note
day just for a week wake up to this note
day just for a week wake up to this note check it throughout the day and then
check it throughout the day and then
check it throughout the day and then also before you fall asleep check to
also before you fall asleep check to
also before you fall asleep check to make sure that you did and you didn’t do
make sure that you did and you didn’t do
make sure that you did and you didn’t do everything so what you put in each one
everything so what you put in each one
everything so what you put in each one of these is you have a list of
of these is you have a list of
of these is you have a list of everything that you want to do every
everything that you want to do every
everything that you want to do every single day and you have a list of things
single day and you have a list of things
single day and you have a list of things that you don’t want to do and the
that you don’t want to do and the
that you don’t want to do and the easiest way to add to the don’ts is to
easiest way to add to the don’ts is to
easiest way to add to the don’ts is to notice something that you never want to
notice something that you never want to
notice something that you never want to do it again you never want to do again
do it again you never want to do again
do it again you never want to do again and you just add that to it very very
and you just add that to it very very
and you just add that to it very very simple I’m just going to share some of
simple I’m just going to share some of
simple I’m just going to share some of mine these might be a little bit
mine these might be a little bit
mine these might be a little bit personal and embarrassing but here we
personal and embarrassing but here we
personal and embarrassing but here we are number one on my do list is to stay
are number one on my do list is to stay
are number one on my do list is to stay present I think it’s so easy to get
present I think it’s so easy to get
present I think it’s so easy to get trapped in the past it’s so easy to
trapped in the past it’s so easy to
trapped in the past it’s so easy to think about
think about
think about the future the most important thing is I
the future the most important thing is I
the future the most important thing is I stay present and just reading this
stay present and just reading this
stay present and just reading this brings me back to the present brings me
brings me back to the present brings me
brings me back to the present brings me back to this moment number two for me is
back to this moment number two for me is
back to this moment number two for me is be vulnerable show people my mistakes
be vulnerable show people my mistakes
be vulnerable show people my mistakes show people my fears because they can
show people my fears because they can
show people my fears because they can relate because they’re going through
relate because they’re going through
relate because they’re going through similar things number three
similar things number three
similar things number three drink only lemon water and red wine
great we red wine is a great modifier
great we red wine is a great modifier for it this goes with one of my don’t
for it this goes with one of my don’t
for it this goes with one of my don’t which is don’t drink hard liquor or beer
which is don’t drink hard liquor or beer
which is don’t drink hard liquor or beer on weekdays
number three is six sets of twenty
number three is six sets of twenty squats and push-ups throughout the day I
squats and push-ups throughout the day I
squats and push-ups throughout the day I just have to do them every day six sets
just have to do them every day six sets
just have to do them every day six sets of 30-second planks run for three miles
of 30-second planks run for three miles
of 30-second planks run for three miles meditate on this list stand up straight
meditate on this list stand up straight
meditate on this list stand up straight which whenever I say OEC posture moving
which whenever I say OEC posture moving
which whenever I say OEC posture moving in the audience say hello to everyone
in the audience say hello to everyone
in the audience say hello to everyone I just bought a heavy bag so I’m
I just bought a heavy bag so I’m
I just bought a heavy bag so I’m training with a heavy bag so I want to
training with a heavy bag so I want to
training with a heavy bag so I want to spend ten minutes with a heavy bag every
spend ten minutes with a heavy bag every
spend ten minutes with a heavy bag every day I’m going to do a video journal
day I’m going to do a video journal
day I’m going to do a video journal every single day and I want to get seven
every single day and I want to get seven
every single day and I want to get seven hours of sleep on my don’t list and
hours of sleep on my don’t list and
hours of sleep on my don’t list and again this is one of the hardest things
again this is one of the hardest things
again this is one of the hardest things and a lot of these are personal so I’m
and a lot of these are personal so I’m
and a lot of these are personal so I’m not going to read all of them
not going to read all of them
not going to read all of them well my don’t list is don’t avoid eye
well my don’t list is don’t avoid eye
well my don’t list is don’t avoid eye contact don’t be late don’t set
contact don’t be late don’t set
contact don’t be late don’t set expectations for someone and not meet
expectations for someone and not meet
expectations for someone and not meet them don’t eat sugar I’m on the Paleo
them don’t eat sugar I’m on the Paleo
them don’t eat sugar I’m on the Paleo diet so don’t eat wheat lentils or dairy
diet so don’t eat wheat lentils or dairy
diet so don’t eat wheat lentils or dairy and then of course don’t drink hard
and then of course don’t drink hard
and then of course don’t drink hard liquor or beer on the way this so this
liquor or beer on the way this so this
liquor or beer on the way this so this list while it sounds very very simple
list while it sounds very very simple
list while it sounds very very simple has been fundamental in establishing
has been fundamental in establishing
has been fundamental in establishing patterns for myself and it’s something
patterns for myself and it’s something
patterns for myself and it’s something that I do check every single morning I
that I do check every single morning I
that I do check every single morning I check throughout the day and I check
check throughout the day and I check
check throughout the day and I check right before I go to bed and I make sure
right before I go to bed and I make sure
right before I go to bed and I make sure that I check everything off and go
that I check everything off and go
that I check everything off and go through it
through it
through it to our companies I’ve given it to a
to our companies I’ve given it to a
to our companies I’ve given it to a number of students that I’ve talked to
number of students that I’ve talked to
number of students that I’ve talked to as we’ve gone to schools and recruiting
as we’ve gone to schools and recruiting
as we’ve gone to schools and recruiting and people have come back to me and said
and people have come back to me and said
and people have come back to me and said that this is something that works for me
that this is something that works for me
that this is something that works for me it’s something that’s easy to do in
it’s something that’s easy to do in
it’s something that’s easy to do in something easy to remember one of the
something easy to remember one of the
something easy to remember one of the most fundamental things about it that
most fundamental things about it that
most fundamental things about it that I’ve learned that I’ve taken away from
I’ve learned that I’ve taken away from
I’ve learned that I’ve taken away from it is how it gives you focus how it
it is how it gives you focus how it
it is how it gives you focus how it gives you something that allows you to
gives you something that allows you to
gives you something that allows you to really ignore everything else that’s
really ignore everything else that’s
really ignore everything else that’s going on all the other noise to allow
going on all the other noise to allow
going on all the other noise to allow you to focus on what’s most important so
you to focus on what’s most important so
you to focus on what’s most important so this do and don’t list for people and
this do and don’t list for people and
this do and don’t list for people and individuals in the company has
individuals in the company has
individuals in the company has translated to a do and don’t list for
translated to a do and don’t list for
translated to a do and don’t list for our company
our company
our company Foursquare we have a doing don’t list we
Foursquare we have a doing don’t list we
Foursquare we have a doing don’t list we have these are the things that we’re
have these are the things that we’re
have these are the things that we’re going to do these are the core things
going to do these are the core things
going to do these are the core things these are our bold bets and these are
these are our bold bets and these are
these are our bold bets and these are the things we’re saying no to for right
the things we’re saying no to for right
the things we’re saying no to for right now has been fundamental in allowing us
now has been fundamental in allowing us
now has been fundamental in allowing us to move fast to continue to innovate and
to move fast to continue to innovate and
to move fast to continue to innovate and to really push the boundaries and
to really push the boundaries and
to really push the boundaries and continue invent and question and reset
continue invent and question and reset
continue invent and question and reset everything that we think about the
everything that we think about the
everything that we think about the organization one of my greatest lessons
organization one of my greatest lessons
organization one of my greatest lessons that I learned in starting and running
that I learned in starting and running
that I learned in starting and running Twitter and starting and running Square
Twitter and starting and running Square
Twitter and starting and running Square which is how important it is to
which is how important it is to
which is how important it is to instrument all usage you have to
instrument all usage you have to
instrument all usage you have to instrument everything for the first two
instrument everything for the first two
instrument everything for the first two years of Twitter’s life we were flying
years of Twitter’s life we were flying
years of Twitter’s life we were flying blind we had no idea what was going on
blind we had no idea what was going on
blind we had no idea what was going on with the network we’re not no idea what
with the network we’re not no idea what
with the network we’re not no idea what was going on with the system with how
was going on with the system with how
was going on with the system with how people were using it we’re making
people were using it we’re making
people were using it we’re making guesses we were basing everything on
guesses we were basing everything on
guesses we were basing everything on intuition instead of having a good
intuition instead of having a good
intuition instead of having a good balance between intuition and data and
balance between intuition and data and
balance between intuition and data and we were going down all the time because
we were going down all the time because
we were going down all the time because of it because we could not see what was
of it because we could not see what was
of it because we could not see what was happening so the first thing I wrote
happening so the first thing I wrote
happening so the first thing I wrote Foursquare on the server was an admin
Foursquare on the server was an admin
Foursquare on the server was an admin dashboard and we have a very very strong
dashboard and we have a very very strong
dashboard and we have a very very strong discipline within the company which is
discipline within the company which is
discipline within the company which is now 72 people to log everything to
now 72 people to log everything to
now 72 people to log everything to measure everything and to test
measure everything and to test
measure everything and to test everything and we treat the dashboard we
everything and we treat the dashboard we
everything and we treat the dashboard we treat the analytics we treat the data as
treat the analytics we treat the data as
treat the analytics we treat the data as a product and we call it the inference
a product and we call it the inference
a product and we call it the inference team and their job is to instrument all
team and their job is to instrument all
team and their job is to instrument all usage and infer all action and that’s
usage and infer all action and that’s
usage and infer all action and that’s something that we need but it’s also
something that we need but it’s also
something that we need but it’s also something that our users need
something that our users need
something that our users need art.when really understood is a province
art.when really understood is a province
art.when really understood is a province of every human being it is simply a
of every human being it is simply a
of every human being it is simply a question of doing things anything well
question of doing things anything well
question of doing things anything well it is not an outside extra thing when
it is not an outside extra thing when
it is not an outside extra thing when the artist is alive in any person
the artist is alive in any person
the artist is alive in any person whatever his kind of work may be he
whatever his kind of work may be he
whatever his kind of work may be he becomes an inventive searching daring
becomes an inventive searching daring
becomes an inventive searching daring self-expressing creature he becomes
self-expressing creature he becomes
self-expressing creature he becomes interesting to other people he disturbs
interesting to other people he disturbs
interesting to other people he disturbs upsets enlightens and he opens ways for
upsets enlightens and he opens ways for
upsets enlightens and he opens ways for better understanding were those who are
better understanding were those who are
better understanding were those who are not artists are trying to close the book
not artists are trying to close the book
not artists are trying to close the book he opens it he shows there are still
he opens it he shows there are still
he opens it he shows there are still more pages possible and I think that’s
more pages possible and I think that’s
more pages possible and I think that’s so telling for everything that you all
so telling for everything that you all
so telling for everything that you all are about to do all the challenges here
are about to do all the challenges here
are about to do all the challenges here about to face you’re going to be the
about to face you’re going to be the
about to face you’re going to be the ones that open the book the world would
ones that open the book the world would
ones that open the book the world would stagnate without him and the world would
stagnate without him and the world would
stagnate without him and the world would be beautiful with him for he is
be beautiful with him for he is
be beautiful with him for he is interesting to himself and he is
interesting to himself and he is
interesting to himself and he is interesting to others he does not have
interesting to others he does not have
interesting to others he does not have to be a painter or a sculptor to be an
to be a painter or a sculptor to be an
to be a painter or a sculptor to be an artist he can work in any medium he
artist he can work in any medium he
artist he can work in any medium he simply has to find the gain in the work
simply has to find the gain in the work
simply has to find the gain in the work itself not upside of it one of the
itself not upside of it one of the
itself not upside of it one of the biggest lessons that I’ve learned
biggest lessons that I’ve learned
biggest lessons that I’ve learned throughout my career is how important
throughout my career is how important
throughout my career is how important the work is how important not just the
the work is how important not just the
the work is how important not just the end product is but the actual craft
end product is but the actual craft
end product is but the actual craft doing the work inventing within the work
doing the work inventing within the work
doing the work inventing within the work the work of the art student is no light
the work of the art student is no light
the work of the art student is no light matter few have the courage and stamina
matter few have the courage and stamina
matter few have the courage and stamina to see it through you have to make up
to see it through you have to make up
to see it through you have to make up your mind to be alone in many ways we
your mind to be alone in many ways we
your mind to be alone in many ways we like sympathy as humans and we like to
like sympathy as humans and we like to
like sympathy as humans and we like to be in company it is easier than going it
be in company it is easier than going it
be in company it is easier than going it alone but alone one gints gets
alone but alone one gints gets
alone but alone one gints gets acquainted with himself grows up and on
acquainted with himself grows up and on
acquainted with himself grows up and on not stopping with the crowd it cost to
not stopping with the crowd it cost to
not stopping with the crowd it cost to do this if you succeed someone you may
do this if you succeed someone you may
do this if you succeed someone you may have to pay for it as well as enjoy it
have to pay for it as well as enjoy it
have to pay for it as well as enjoy it for the rest of your life and that’s
for the rest of your life and that’s
for the rest of your life and that’s something if you do something meaningful
something if you do something meaningful
something if you do something meaningful you are going to have to pay for it in
you are going to have to pay for it in
you are going to have to pay for it in all the work but at the same time you
all the work but at the same time you
all the work but at the same time you will also be able to enjoy it for the
will also be able to enjoy it for the
will also be able to enjoy it for the rest of your life we are not here to do
rest of your life we are not here to do
rest of your life we are not here to do what has already been done
what has already been done
what has already been done everyone in this room feels that we are
everyone in this room feels that we are
everyone in this room feels that we are not here to do what has already been
not here to do what has already been
not here to do what has already been done know what the old masters did know
done know what the old masters did know
done know what the old masters did know how they compose their pictures but do
how they compose their pictures but do
how they compose their pictures but do not fall into the conventions they
not fall into the conventions they
not fall into the conventions they established these conventions were right
established these conventions were right
established these conventions were right for them and they are wonderful they
for them and they are wonderful they
for them and they are wonderful they made their language you make yours they
made their language you make yours they
made their language you make yours they can help you all the past can help you I
can help you all the past can help you I
can help you all the past can help you I think in Silicon Valley and especially
think in Silicon Valley and especially
think in Silicon Valley and especially in technology it’s so easy to fall in
in technology it’s so easy to fall in
in technology it’s so easy to fall in the footsteps of others to do what they
the footsteps of others to do what they
the footsteps of others to do what they do because you think it’s the right
do because you think it’s the right
do because you think it’s the right because the right way because you think
because the right way because you think
because the right way because you think you’ve they’ve had the success and you
you’ve they’ve had the success and you
you’ve they’ve had the success and you can copy that success you have to find
can copy that success you have to find
can copy that success you have to find your own path you have to find your own
your own path you have to find your own
your own path you have to find your own footsteps an arts student must be a
footsteps an arts student must be a
footsteps an arts student must be a master from the beginning that is he
master from the beginning that is he
master from the beginning that is he must be the master of such as he has by
must be the master of such as he has by
must be the master of such as he has by being now master of such as he has
being now master of such as he has
being now master of such as he has there’s promise that he will be a master
there’s promise that he will be a master
there’s promise that he will be a master in the future and what I mean what he
in the future and what I mean what he
in the future and what I mean what he means by this is purely you have to be a
means by this is purely you have to be a
means by this is purely you have to be a master of your own tools that master
master of your own tools that master
master of your own tools that master ship is not is not a destination it is a
ship is not is not a destination it is a
ship is not is not a destination it is a process and it’s constant practice that
process and it’s constant practice that
process and it’s constant practice that gets you there it is not enough to have
gets you there it is not enough to have
gets you there it is not enough to have thought great things before doing the
thought great things before doing the
thought great things before doing the work we have so many ideas but what
work we have so many ideas but what
work we have so many ideas but what really matters is the work to implement
really matters is the work to implement
really matters is the work to implement those ideas now don’t worry about the
those ideas now don’t worry about the
those ideas now don’t worry about the rejections every beat everybody that
rejections every beat everybody that
rejections every beat everybody that that’s good has gone through it don’t
that’s good has gone through it don’t
that’s good has gone through it don’t let it matter if your works are not
let it matter if your works are not
let it matter if your works are not accepted at once the better or more
accepted at once the better or more
accepted at once the better or more personal you are the less likely they
personal you are the less likely they
personal you are the less likely they are of acceptance just remember that the
are of acceptance just remember that the
are of acceptance just remember that the object of painting pictures is not
object of painting pictures is not
object of painting pictures is not simply to get them in exhibition it is
simply to get them in exhibition it is
simply to get them in exhibition it is all very fine to have your pictures hung
all very fine to have your pictures hung
all very fine to have your pictures hung but you are painting for yourself not
but you are painting for yourself not
but you are painting for yourself not for the jury and what’s meaningful about
for the jury and what’s meaningful about
for the jury and what’s meaningful about this passage to me is we work so hard to
this passage to me is we work so hard to
this passage to me is we work so hard to get some sort of acceptance in the world
get some sort of acceptance in the world
get some sort of acceptance in the world to get some sort of positive feedback
to get some sort of positive feedback
to get some sort of positive feedback and we look at others and it seemed so
and we look at others and it seemed so
and we look at others and it seemed so fast their success it seems like they
fast their success it seems like they
fast their success it seems like they did it in just a moment but it takes
did it in just a moment but it takes
did it in just a moment but it takes years and
years and
years and years and years and patients bookmarking
years and years and patients bookmarking
years and years and patients bookmarking interface is not easy amis there’s a
interface is not easy amis there’s a
interface is not easy amis there’s a time and place for all things the
time and place for all things the
time and place for all things the difficulty is to use them only in their
difficulty is to use them only in their
difficulty is to use them only in their proper time and place there’s a time and
proper time and place there’s a time and
proper time and place there’s a time and place for all things the difficulty is
place for all things the difficulty is
place for all things the difficulty is to use them only in the proper time in
to use them only in the proper time in
to use them only in the proper time in place with motive if you will become
place with motive if you will become
place with motive if you will become clairvoyant of means you will cease and
clairvoyant of means you will cease and
clairvoyant of means you will cease and command them without motive you will
command them without motive you will
command them without motive you will wobble about this in building a team and
wobble about this in building a team and
wobble about this in building a team and building an organization building
building an organization building
building an organization building company is one of the greatest lessons
company is one of the greatest lessons
company is one of the greatest lessons you cannot do anything without a shared
you cannot do anything without a shared
you cannot do anything without a shared and common sense of purpose if you don’t
and common sense of purpose if you don’t
and common sense of purpose if you don’t have motive if you don’t have purpose
have motive if you don’t have purpose
have motive if you don’t have purpose that are shared between everyone you
that are shared between everyone you
that are shared between everyone you will wander about you will wobble and
will wander about you will wobble and
will wander about you will wobble and you will not do anything of infinite
you will not do anything of infinite
you will not do anything of infinite means you will not do anything that is
means you will not do anything that is
means you will not do anything that is timeless and lastly the art-student
timeless and lastly the art-student
timeless and lastly the art-student of these days is a pioneer just like all
of these days is a pioneer just like all
of these days is a pioneer just like all of you they are student of today must
of you they are student of today must
of you they are student of today must pioneer beyond the mere matters of fact
pioneer beyond the mere matters of fact
pioneer beyond the mere matters of fact I believe the great artists of the
I believe the great artists of the
I believe the great artists of the future will use fewer words copy fewer
future will use fewer words copy fewer
future will use fewer words copy fewer things essays will be shorter in words
things essays will be shorter in words
things essays will be shorter in words and longer in meaning I love this
and longer in meaning I love this
and longer in meaning I love this passage I believe the great artists of
passage I believe the great artists of
passage I believe the great artists of the future will use fewer words copy
the future will use fewer words copy
the future will use fewer words copy fewer things essays will be shorter in
fewer things essays will be shorter in
fewer things essays will be shorter in words and longer in meaning we must
words and longer in meaning we must
words and longer in meaning we must paint only what is important to us must
paint only what is important to us must
paint only what is important to us must not respond to outside demands they do
not respond to outside demands they do
not respond to outside demands they do not know what they want or what we have
not know what they want or what we have
not know what they want or what we have to give I think one of the most
to give I think one of the most
to give I think one of the most important things about what you all of
important things about what you all of
important things about what you all of you do is that you are building what you
you do is that you are building what you
you do is that you are building what you want to see in the world you’re making
want to see in the world you’re making
want to see in the world you’re making that bet that other people want to see
that bet that other people want to see
that bet that other people want to see the same thing in the world sometimes
the same thing in the world sometimes
the same thing in the world sometimes you lose a bet sometimes you win the bet
you lose a bet sometimes you win the bet
you lose a bet sometimes you win the bet but the most important thing is you have
but the most important thing is you have
but the most important thing is you have that passion to build for yourself
that passion to build for yourself
that passion to build for yourself because that is what’s infectious and
because that is what’s infectious and
because that is what’s infectious and that is what brings other people to your
that is what brings other people to your
that is what brings other people to your cause and
cause and
cause and your team
thank you guys so much for watching I
thank you guys so much for watching I hope you enjoyed this video I made it
hope you enjoyed this video I made it
hope you enjoyed this video I made it because dig VGA asked me to so if
because dig VGA asked me to so if
because dig VGA asked me to so if there’s a famous entrepreneur that you
there’s a famous entrepreneur that you
there’s a famous entrepreneur that you have been a profound next leave in the
have been a profound next leave in the
have been a profound next leave in the comments below and I’ll see what I can
comments below and I’ll see what I can
comments below and I’ll see what I can do
do
do I’d also love to know what the jacks say
I’d also love to know what the jacks say
I’d also love to know what the jacks say that really inspired you that motivated
that really inspired you that motivated
that really inspired you that motivated you that made you think or question
you that made you think or question
you that made you think or question something leave in the comments and I’m
something leave in the comments and I’m
something leave in the comments and I’m going to join in the discussion thank
going to join in the discussion thank
going to join in the discussion thank you guys so much for watching I believe
you guys so much for watching I believe
you guys so much for watching I believe in you I hope you believe in yourself
in you I hope you believe in yourself
in you I hope you believe in yourself and whatever your one word is and I’ll
and whatever your one word is and I’ll
and whatever your one word is and I’ll see you soon
how do you go about attracting funding
how do you go about attracting funding and then managing your investors after
and then managing your investors after
and then managing your investors after you’ve secured it I think the that the
you’ve secured it I think the that the
you’ve secured it I think the that the thing that’s always worked for me is
thing that’s always worked for me is
thing that’s always worked for me is realizing that your your investors are
realizing that your your investors are
realizing that your your investors are first and foremost I always want to go
first and foremost I always want to go
first and foremost I always want to go to anyone that I want to work with with
to anyone that I want to work with with
to anyone that I want to work with with something to show and it was really
something to show and it was really
something to show and it was really important to us before we talk to any
important to us before we talk to any
important to us before we talk to any investors on the Twitter side that we
investors on the Twitter side that we
investors on the Twitter side that we actually had people using the service
actually had people using the service
actually had people using the service and in in in some at some scale and on
and in in in some at some scale and on
and in in in some at some scale and on the square side that we actually had a
the square side that we actually had a
the square side that we actually had a working prototype square we had really
working prototype square we had really
working prototype square we had really seven merchants when we actually went to
seven merchants when we actually went to
seven merchants when we actually went to raise money but we had a working
raise money but we had a working
raise money but we had a working prototype that people were actually
prototype that people were actually
prototype that people were actually using and if people can’t see it and
using and if people can’t see it and
using and if people can’t see it and feel it’s very very hard to sell and I
feel it’s very very hard to sell and I
feel it’s very very hard to sell and I don’t want to just go and tell people
don’t want to just go and tell people
don’t want to just go and tell people this can be the biggest thing ever I
this can be the biggest thing ever I
this can be the biggest thing ever I want to I want to be able to show that
want to I want to be able to show that
want to I want to be able to show that and have them feel it and walk away
and have them feel it and walk away
and have them feel it and walk away feeling that as well so that’s first and
feeling that as well so that’s first and
feeling that as well so that’s first and foremost is have something to show and
foremost is have something to show and
foremost is have something to show and so that they can actually feel and start
so that they can actually feel and start
so that they can actually feel and start making it a part of their story as well
making it a part of their story as well
making it a part of their story as well and feel like they have ownership over
and feel like they have ownership over
and feel like they have ownership over it and then second is a realization like
it and then second is a realization like
it and then second is a realization like I always kind of approach this is like
I always kind of approach this is like
I always kind of approach this is like this is a this is a if we take money
this is a this is a if we take money
this is a this is a if we take money from someone this is kind of like hiring
from someone this is kind of like hiring
from someone this is kind of like hiring someone that we can never fire we can
someone that we can never fire we can
someone that we can never fire we can never get rid of right so that means do
never get rid of right so that means do
never get rid of right so that means do we really want to work with this person
we really want to work with this person
we really want to work with this person is this person going to be someone that
is this person going to be someone that
is this person going to be someone that really pushes us pushes us in the way
really pushes us pushes us in the way
really pushes us pushes us in the way that we need to be pushed and and you
that we need to be pushed and and you
that we need to be pushed and and you can tell that very fairly quickly in
can tell that very fairly quickly in
can tell that very fairly quickly in that first week of pitching square got a
that first week of pitching square got a
that first week of pitching square got a lot of people who said you know ok great
lot of people who said you know ok great
lot of people who said you know ok great we don’t have any questions we’ll get
we don’t have any questions we’ll get
we don’t have any questions we’ll get back to you in about 30 minutes probably
back to you in about 30 minutes probably
back to you in about 30 minutes probably with with the term sheet and I said I
with with the term sheet and I said I
with with the term sheet and I said I don’t want a term sheet especially if
don’t want a term sheet especially if
don’t want a term sheet especially if you’re not asking any questions because
you’re not asking any questions because
you’re not asking any questions because they ask no questions during doing the
they ask no questions during doing the
they ask no questions during doing the pitch and that means if if they’re on
pitch and that means if if they’re on
pitch and that means if if they’re on our board that they’re actually not
our board that they’re actually not
our board that they’re actually not going to be all that constructive in
going to be all that constructive in
going to be all that constructive in terms of really asking the tough
terms of really asking the tough
terms of really asking the tough questions and making sure that we’re you
questions and making sure that we’re you
questions and making sure that we’re you know we’re not just in our own bubble
know we’re not just in our own bubble
know we’re not just in our own bubble but they’re looking outside that is the
but they’re looking outside that is the
but they’re looking outside that is the role of the board is to
role of the board is to
role of the board is to to look outside and bring all their
to look outside and bring all their
to look outside and bring all their insight and wisdom to us so that we can
insight and wisdom to us so that we can
insight and wisdom to us so that we can help guide the guide the company and in
help guide the guide the company and in
help guide the guide the company and in that second week we got a lot of tough
that second week we got a lot of tough
that second week we got a lot of tough questions and that’s what I love because
questions and that’s what I love because
questions and that’s what I love because I know if I’m getting tough questions in
I know if I’m getting tough questions in
I know if I’m getting tough questions in the pitch I’m going to get tough
the pitch I’m going to get tough
the pitch I’m going to get tough questions in the boardroom as well and
questions in the boardroom as well and
questions in the boardroom as well and not just the boardroom but every week I
not just the boardroom but every week I
not just the boardroom but every week I mean if a node emails me once a week
mean if a node emails me once a week
mean if a node emails me once a week about have you thought about this are
about have you thought about this are
about have you thought about this are you doing this and you know I know this
you doing this and you know I know this
you doing this and you know I know this person can I make an introduction here
person can I make an introduction here
person can I make an introduction here and it’s just very very useful so I’m
and it’s just very very useful so I’m
and it’s just very very useful so I’m looking for someone who I just love
looking for someone who I just love
looking for someone who I just love working with and I think you you have to
working with and I think you you have to
working with and I think you you have to set a very very high bar it’s not just
set a very very high bar it’s not just
set a very very high bar it’s not just about money or the firm it’s about the
about money or the firm it’s about the
about money or the firm it’s about the individual that you’re ultimately going
individual that you’re ultimately going
individual that you’re ultimately going to work with and people ask me all the
to work with and people ask me all the
to work with and people ask me all the time like you know what firms would
time like you know what firms would
time like you know what firms would would you suggest I go pitch and like
would you suggest I go pitch and like
would you suggest I go pitch and like find find the people that you really
find find the people that you really
find find the people that you really want to work with in those firms and if
want to work with in those firms and if
want to work with in those firms and if there’s someone that really you know
there’s someone that really you know
there’s someone that really you know just really resonates with you and you
just really resonates with you and you
just really resonates with you and you love and you love the idea of working
love and you love the idea of working
love and you love the idea of working with them focus on them and if it if it
with them focus on them and if it if it
with them focus on them and if it if it tests out to be to be the case great but
tests out to be to be the case great but
tests out to be to be the case great but I think you have to kind of treat it as
I think you have to kind of treat it as
I think you have to kind of treat it as like I’m adding this person to my team
like I’m adding this person to my team
like I’m adding this person to my team one of the biggest things that has
one of the biggest things that has
one of the biggest things that has helped me is learning how to become a
helped me is learning how to become a
helped me is learning how to become a better storyteller and the power of a
better storyteller and the power of a
better storyteller and the power of a story and by this I mean if you want to
story and by this I mean if you want to
story and by this I mean if you want to build a product and you want to build a
build a product and you want to build a
build a product and you want to build a product that is relevant to folks you
product that is relevant to folks you
product that is relevant to folks you need to put yourself in their shoes and
need to put yourself in their shoes and
need to put yourself in their shoes and you need to write a story from their
you need to write a story from their
you need to write a story from their side
side
side so we spend a lot of time writing what’s
so we spend a lot of time writing what’s
so we spend a lot of time writing what’s called user narratives of this user or
called user narratives of this user or
called user narratives of this user or this person is in the middle of Chicago
this person is in the middle of Chicago
this person is in the middle of Chicago and they go to a coffee store in the
and they go to a coffee store in the
and they go to a coffee store in the middle of Chicago and this is the
middle of Chicago and this is the
middle of Chicago and this is the experience they’re going to have it
experience they’re going to have it
experience they’re going to have it reads like a play it’s really it’s
reads like a play it’s really it’s
reads like a play it’s really it’s really really beautiful and if you do
really really beautiful and if you do
really really beautiful and if you do that story well then all of the
that story well then all of the
that story well then all of the prioritization all of the product all of
prioritization all of the product all of
prioritization all of the product all of the design and all the coordination that
the design and all the coordination that
the design and all the coordination that you need
you need
you need to do with these products just falls out
to do with these products just falls out
to do with these products just falls out naturally because you can edit the story
naturally because you can edit the story
naturally because you can edit the story and everyone everyone can relate to the
and everyone everyone can relate to the
and everyone everyone can relate to the story from all levels of the
story from all levels of the
story from all levels of the organization engineers to operations to
organization engineers to operations to
organization engineers to operations to support to designers to you know the
support to designers to you know the
support to designers to you know the business the business side of the house
business the business side of the house
business the business side of the house so that story is very very important for
so that story is very very important for
so that story is very very important for us and really constantly considering the
us and really constantly considering the
us and really constantly considering the story and what new twist and elements we
story and what new twist and elements we
story and what new twist and elements we need to add this story are a pretty big
need to add this story are a pretty big
need to add this story are a pretty big deal for us as well and we want to tell
deal for us as well and we want to tell
deal for us as well and we want to tell an epic story we want to solve a really
an epic story we want to solve a really
an epic story we want to solve a really big problem we don’t want to have a
big problem we don’t want to have a
big problem we don’t want to have a bunch of short stories strung together
bunch of short stories strung together
bunch of short stories strung together we want one epic cohesive story that we
we want one epic cohesive story that we
we want one epic cohesive story that we tell the world and both both Twitter and
tell the world and both both Twitter and
tell the world and both both Twitter and square are driving driving towards this
square are driving driving towards this
square are driving driving towards this goal it’s a number two good storytelling
goal it’s a number two good storytelling
goal it’s a number two good storytelling and writing stories for for the users
and writing stories for for the users
and writing stories for for the users who’s your favorite CEO entrepreneur
who’s your favorite CEO entrepreneur
who’s your favorite CEO entrepreneur that you would like to be a role model I
that you would like to be a role model I
that you would like to be a role model I always look up to uh Steve Jobs hi
always look up to uh Steve Jobs hi
always look up to uh Steve Jobs hi I know I know it’s a common one but I
I know I know it’s a common one but I
I know I know it’s a common one but I think that’s for a reason and I think
think that’s for a reason and I think
think that’s for a reason and I think he’s done some some amazing things he
he’s done some some amazing things he
he’s done some some amazing things he has is a great pacing okay mm-hmm you
has is a great pacing okay mm-hmm you
has is a great pacing okay mm-hmm you know there are a lot of horror stories
know there are a lot of horror stories
know there are a lot of horror stories mm-hmm he is a very opinionated person
mm-hmm he is a very opinionated person
mm-hmm he is a very opinionated person mm-hmm but he has a direction and he
mm-hmm but he has a direction and he
mm-hmm but he has a direction and he knows what he wants to do
knows what he wants to do
knows what he wants to do and he doesn’t yeah and he makes sure
and he doesn’t yeah and he makes sure
and he doesn’t yeah and he makes sure that when you know he’s not so good an
that when you know he’s not so good an
that when you know he’s not so good an area he recognizes it and he fills that
area he recognizes it and he fills that
area he recognizes it and he fills that area mm-hmm and that’s really important
area mm-hmm and that’s really important
area mm-hmm and that’s really important for any to do I think is to really
for any to do I think is to really
for any to do I think is to really recognize your weaknesses and and bring
recognize your weaknesses and and bring
recognize your weaknesses and and bring amazing people and bring people in that
amazing people and bring people in that
amazing people and bring people in that are much smarter and smarter than you
are much smarter and smarter than you
are much smarter and smarter than you yeah you know just create a creative
yeah you know just create a creative
yeah you know just create a creative work environment
”
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