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Códigos de mujer | Marisol Alarcón | TEDxSantiago


after I imagine that this image is

common for many of you a woman

simple cooking or selling food in

the fair in one of the typical fairs

that we have in our country

this is another common image and women

cleaning and sweeping the streets and how

not recognize that woman who sells us

six men to his staff and this one

empanada in the typical image of our

street chili

finally the great and dear ana is

woman that many of our homes are

becomes someone fundamental to

our family in others simply a

woman who comes to help us with the

chores of the home but want or not

becomes a fundamental part of

our life that they have in common and

all these women

if they see them they are simple women are

Women of effort are women who

they work day by day in tasks that

surely most of those who

we are here we would not like to analyze

They are women who strive to get there

at the end of the month with the necessary resources

and to give a better chance of life

to your whole family but they are doing

this type of work with an aspiration

professional are not working on this

because they think they are going to grow

personally or professionally but

who work on this to survive

can you imagine any of these

women creating technology or more

they imagine her creating technology in

silicon valley

the truth that I do name myself marisol

alarcón and I’m here to tell you

because I think that is possible

the truth that Latin America we are

losing a huge amount of talent

juvenile especially of young women

that for not having acceded to a

quality education are women who

are stuck in this type of

very basic work despite the great

talent

strength that women have

they dedicate day to day to work

hard to hopefully give you a little bit

better quality of life for your family

but knowing what it was that touched them

knowing that it will be very difficult for

she climbs socially knowing that

It’s going to be very difficult

I wish to fulfill all those dreams that

all of us here have and

moreover

they work hard every day so that

I hope his sons and daughters do not have

to have the work they have already had

but to be someone else in life what

difficult is that we do know the

reality of social development of

our countries in Latin America

this social climbing this super jump

complex to give it especially for those

people that have been born in the sectors

most vulnerable in our countries and

of our society are people who

if you put all the effort the

opportunities that are around you

they are so minimal that it is super difficult

that they can change this reality

in fact these children that we see here

may be the children of women who

alive in the first images

these children are surely going to a

public school that we know we do not

delivers the best possible quality

there are some exceptions like that but the

most are exposed to a

poor quality education and although I

I am strong long

many of these children can be the

first of their class they can graduate from

fourth half being the best student of

their generation but when they come to give

the pc u when they get to try to enter

to the university or institute to study

this career after your dreams

this race that will allow them

climb and be what they want to be

That’s when the first blow starts

the result of this test the attitude

not only will it be not enough but that

will be far from those that they

they needed to be able to enter the

university because that because precisely

the education that we are delivering not

It’s good enough to be able

access to higher education

later and so grow and develop

and fulfill our dreams

the truth that my reality was super

different

I had access to an education

international quality in fact I was born

Ecuador will start school there

then I came to chile is a school

international studies engineering

commercial at the adolfo university

ibáñez always thinking that yes in

work in the social

I had the opportunity to do my

expertise in the united states in the

university of columbia and the truth that

I always felt that since I was very young

is in a gift was very conscious

that the education that I had was not

common that it was not for everyone and

the truth that I think I started

account for this at school or

school was on a hill

On one side was my school and on the other

side of a population and what we

they divided the grid of girl always

I thought they paid for it to be

this side of the fence and surely at

another side there is a girl like me

because I would have been born on this side of the

grate and that was my first question

began to pass the years and I started

to be more aware of these

social differences and the truth that I

I started to question that if the

opportunities that I had will be the

of the girl who lived on the other

side of the fence and I began to realize

that if I studied if I was taken out

I benefit the most from education that I

I had my chance they will be almost

unlimited

I had it very clear but my big doubt

was that if the girl on the other side of

hill was forced just as I did

they wanted the same opportunity

it’s still the same, it started to become clear

that it would not be fi and in fact there was

when I started to focus my

education and the opportunities that I

I felt gave me life not for

enrich myself not to be rich to others

but to match that court from very

little girl I told her I’m going to dedicate to that

I hope people who are in different

sides of this hill we can have the

same opportunities and we can meet

dreams in the same way

independent where we were born and the

true that on that path started to

meet people with the same dream with

the same desire to do things

different

with the same desire to change that

unfair reality that we felt and the

true that with a group of friends

today partners start to leave a

develop a model that this model to

end of the day what cell checked is

a concrete real opportunity to be able

develop and be able to grow

independent of where one has

born and the truth is that this model

without realizing we started to tie

very much ourselves ever

we thought we were going to have that impact

so fast and true today as

we have opinion leaders at a level

world

talking about this model we have been in

the words of President Barack Obama

from mcgwire people at this level

talking about what we are doing

we the truth that one is a

impressive validation not only from the

work that we are doing everything that

we are behind this but also

say what things can be

change and that little by little

if we work in a correct way

I hope the day arrives where no

matter where one is born to be able

develop in the best way than one

wants and the truth that when we see the

data that exists in Latin America

the images that we saw a moment ago

they are not exceptions it is quite common

see women working in this type of

works so basic and so simple

despite the talent they have in fact

we have the numbers that say that in

Latin America we have 22 million

I do not know if they know the term

ninis are the young people who neither study

they do not work and then they say that the

70 percent are women

it’s a huge number of harder yet

because these women many of them do not

is that he is not working they work in

the house the domestic work without

remuneration not recognized by the

society

on the other hand we have Latin America

the women who are working on

50 percent 54 percent do it from

the informal economy

what does that mean that more of the

half of the women who work in

our region do nothing but make

Labor contract they do with salary

variable month by month that is to say that each time

you have to be seeing how much is going

get there if they are going to be able to turn off

your account or not do not have access to health

nor to pensions more than half

of the women who work in

latin america what exposes them to a

Super socio-economic vulnerability

high and finally we have to the

economy of our region is

wasting a talent amount

huge that is disappearing when not

have a great

part of the population working

Ministry formally does little

economy with study and they said that that

the woman who wants to work in the

formal sector they did

our national GDP would increase

immediately 9% when I exercise 23,000

millions of dollars just by doing that

the women who want to work today

day they enter the formal market and

we the truth what we started does

was to ask us a question beyond

what would happen if these women not only

they enter the formal market but work

they go to work in an industry that

allow them to develop their talent

maximum that allows you to grow up

where she wants me to allow them

develop personal and

professionally

what’s going to happen with this economy of

Each of our countries

presented Daniel to

I met daniela a year ago when

daniela was 25 years old

she was working in a call center

the truth that I was not very motivated with

your life against inter if you have a

decent work

we all know that it is not a job that

It gives us a lot of gratification and now

I was quite frustrated with his life

with your day to day and in fact when

I was talking to her I felt that I had

very few aspirations and even more

she had very little confidence in herself

she had tried to study design

in an institute and could not continue for

a topic of lack of resources and with 1

I was talking to her, I felt intuition

that and so he chased that he had a

talent that I had talent to do

more but I was so hopeless by

the options that I saw around her

what did I say here I stayed or in

I really do not know what else I can do with

my life is today one year daniel

after

This photo was taken in Peru three years ago

days

daniela is in an event of

web developers what she is today

day and in this event is not only

sharing with women like her she

is sharing with engineers like

the one who is here that a recruiter from

fbi have not heard of lyfc is a

of the most recognized startups

world that is doing the

competition to huber in the united states

the truth is that they give

he is an event on par with

silicon valley engineer and who are

talking one on one

this transformation and I am here

today because I am convinced that

Daniela’s story is not a

exception but that can be the

reality of thousands of women from

Latin America that if you give them the

right opportunity can reach

where she wants is the moratorium is what

what we do today deliver

a digital career for women who

they want to get ahead women effort

that the sense that they have not had

previous opportunities in your life and that

have the enormous potential to do what

that they want and so we

We hope to change not only the future of

these women and their families but

also from the industry that is already

receiving because the digital industry

you imagine that when waking up every

tomorrow the first thing most people do

is to grab your cell phone

beluga chat facebook twitter maybe a

Once we arrive at the office

we turn on the computer we do not put in

our mail and in parallel we have

several small windows of internet that we

give access to be informed of the

news of the day of being updated

of the sport that they like to see how

is our bank account is already

to buy an article online is what

first thing we do for many years

a long time ago and that is not going to

change but it will continue to increase

and what happens behind all of these

applications of these pages of these

phones

we need professionals who

develop and today we are not giving

supply with the amount of people that

We are forming the industry of this

classic first shows what it tells us

the bid and the inter-American bank of

development

only in Latin America to 2025 are we going to

need 1.2 million balance of

web developers and if we continue to

rhythm that we are going we will not be able to supply

and half of this labor demand

on the other hand cisco without going very far

says that a little more than two years at

2019 Latin America will have a gap one

lack of 500,000 programmers

million jobs that do not

they are covering because there are not people who

cover them

even though this is an industry

that unfortunately grows women not

we are taking advantage of this opportunity

because because only 7 percent of

the digital industry of Latin America

is composed of women and in fact

in chile this number stronger

only 4.5 percent of the world

technology in chile is represented

for the female gender as we work

the lab then with this one with

this opportunity problem of

development for women and with this

opportunity is there industry

growing with a very specific model

we look for that young talent and

we train them we insert in

the digital industry growing as with

three very concrete steps first our

selection process

we look for this talent where nobody else

what are you looking for?

we look for that talent in the photos that

we saw at the beginning of the presentation

We are looking for those women who want to do

much more than what they are doing and

day they want to improve themselves and

We invite you to be part of our

Program

after an intake process

composed of logic tests

basic math and skills partner

emotional with those that there is a good

end

we invite you to be part of the

speech and we started by training them with a

Initial process of six months intensive

of almost complete dedication

to the program where they learn to

develop front end

I do not know how many people there are of the

digital industry but for those who do not

you know the front end is basically

everything we see every time

we open a page or wish we see a

application on the phone the part

graph how the menu is arranged

the effects that a photo can have

when the course is on top of it

how yago that a page is the same

well on my computer that in the

phone all that we teach them to

our women with html css and

javascript

among other tools we also

we realize that working with women

you have to touch a fundamental issue

we women do not believe the story and

That is a fact

this is as much the studies that want

look for it about it does not matter the level

socioeconomic

the woman does not believe enough in herself

same and many heads that are born this way

because this is true

so we work with

psychologists who help them believe in

themselves

even more so when they are women of

difficult complex realities that you

has touched hard in life is not easy

tell him hey if you have all the

talent believes that when his whole life

it has been the opposite you have to break

many things on that road so

psychologist help us to work in this

process and subsequently help us

develop soft skills in them

essential for successful performance in

the labor market responsibility

teamwork camaraderie

punctuality for example good after

of what happens in this process of six

months we passed to the insertion stage

labor where we are bridge

between these students and the companies that

they need this talent and there the

magic that happens hiring the

students

today we have more than 70% of

employability after three months of

graduates of the program which the truth

It makes us super happy to subsequently

once they are ready to work, not everything

and it ends there but continues

educating in a way of education

continue with us in the afternoons

good night and we make a

permanent follow-up of the student as

of the employer for three more years

how the truth has been in two years

is that the results have been quite

shocking the first pilot we did

in lima in mid -2014 to test

the hypothesis and women without education

Preview vulnerable situation could

learn to develop and on the other hand

if the companies in the digital industry

would be willing to hire today

day at the end of the end of 2016

we will be with 400 trained women

as web developers an injection

of 70 percent that is already done

reaching 75 salary increase of

income three times on average and with

four cds

We are in Mexico in Lima Arequipa yy

Lima in Peru and in Santiago de Chile and

the truth that we dream big our

target halas 2021 will reach 10,000

women and 85 percent are

working that quadrupled in their

salaries and that with this the truth be

more present pulling around you

of Latin America and the world because

We believe that it is possible by images

like the ones we saw with daniela and this

silicon valley engineer

talent is required at the level

real of these girls have the talent

to be able to do what comes in

Chile next year we will have 140

trained copper

I hope 75% of them working with a

income higher than twice what already

they won before entering the moratorium

the truth that Chile lowered a little the

regional average of income increase

because the minimum wage in Chile is

quite higher than in peru mexico

or other countries in Latin America and

finally we want the employer that

hires our students that the 90th

percent satisfaction that exists

currently increase the people who work

who hires our students

the truth is that they are not only

satisfied with technical talent

They emphasize a lot the work attitude

the attitude to work in a team how

they behave with their bosses and all that

kind of attitude of the so-called soft

is becoming more valued

by industry and that is what allows us

place our girls in large

Job positions

the truth that this is successful of the

oratory has not only been achieved by

the team that is behind a great

human group but also by the

collaboration between several

organizations we have had the support and

the confidence of the companies that

they hire our students the state to

through the government makes a great support

to help us continue with this

entrepreneur project ngos we have done

partnership with many people and the truth

that the so-called day is to all those who

we are here that we feel that the

laboratory can also be that

you as very easy can you

help spread the opportunity

today we are looking for the fourth

generation of oratory if they know to

women between 18 and 35 who are

interested in getting ahead that they

may this interest

tell them to enter the moratorium

point cl the best favor that we can

do today

on the other hand they can help us

they hire women I do not know how much

people who belong to the digital sector

know people who do it in January

We will have more than 50 web developers

Ready to go to work

On the other hand, communication is

essential for this opportunity to

reach as many of them as possible

women do have access to media or

any other type of information that

could help us to spread the

initiative we thank you a lot

and finally there are lots of options for

collaborate is always at our

open doors and the truth that is today

day we go out with a more registered woman

in the program with one more woman

hired or with a woman who knows more

what laboratory exists we are already

making history together and that’s why I

I invite you to tell us that we

contact invested thank you very much

”

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