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用消費改變世界 | Wilson Wu | TEDxHsinchu


Translator: liu serena Translator: Adrienne Lin

Hello everyone

I am Wu Jinchang, sponsor of the 20 for future NGO Coalition.

I am very happy to have this opportunity to share with you here

Do you believe that consumer choice can change the world?

The development of scientific and technological civilization

On the one hand bring more enjoyment of life and work more convenient

On the other hand, it also brings some problems

I hope to say there are ways

Can solve some bad problems brought by some technologies

Then my approach is to change the world with consumption.

Content is divided into four parts

The first thing to mention in these four parts is the next decade.

Some of the major risks we will face

At the World Economic Forum

The major risks that will be faced in the next decade

The World Economic Forum has annual economic development

To predict some of the risks that will arise in the future

In 2014 and 2016 respectively

It made some comments

Then I put some future risks in these two years

I sum it up into two parts

Is divided into environmentally sustainable climate change issues

There are problems with pollution

The other is the unbalanced distribution of wealth in society.

There is also the problem of insufficient job opportunities

We see from the report

Less than 1% of companies in 2014

Mastered 40% of global wealth

The richest 85 people

His net worth equals the sum of the assets of the poor 3.5 billion people

And this situation continues to deteriorate

So we saw 2016

Is becoming more and more concentrated in wealth

Become the richest 62 people

His wealth equals the sum of the assets of the poor 3.6 billion people

Artificial intelligence and robot development and application are getting faster

So we can almost imagine

One day it will be the ten richest people in the world

His wealth is equal to the total assets of the poor 3.6 billion people

When will that time come?

What should we do in the face of such a future?

In fact, the development of artificial intelligence and robots

It not only said that it caused the concentration of wealth

And it also has a great influence on job opportunities.

So we have this kind of traditional thinking above

Some gold rice bowls and iron rice bowls that work in government agencies

That is under this kind of development in the future

Is it possible to continue to exist?

Let’s go down to a movie

Robot grab rice bowl

All we see above are true records

Instead of the plot inside the movie

What should we do in the future?

In fact, the use of robots

The future will be widely used in all aspects

Included in industry

Included in social services

Contained in Intelligent Transportation

Included in medical services

Can you imagine how long it will take in the future?

Maybe when you go to the store to buy something

Serving you is primarily a robot

Then when you are riding a car

Taxi and bus are no one driving

When will the world like this come?

I think the time may come sooner than everyone imagined

Singapore will test at the end of 2016

Driverless taxi on the road

In the year of 2016,

Amazon uses 30,000 transfer robots

Save 900 Million U.S. Dollars in Manpower Annually

In addition, more and more companies in Japan

Robotic clerk

In addition we also see that in AlphaGo

It competed with Korean chess players

That is an absolute advantage to victory

So we can see that artificial intelligence and robots

The threat to us is actually very great

We can imagine that

Does the future have any impact on our work?

Let’s take a look at the number of experts’ estimates

His estimate at the World Economic Forum

Before 2020

There are 5 million jobs in existing jobs will disappear

Gartner Report 2016 Its Estimate

Before 2026

One third of the existing work in the world will disappear

What should we do if we face this kind of development?

What we have just seen is the increasing concentration of wealth.

That job opportunity is quickly lost

what should we do

Who can help us solve this problem?

Is it government or business?

Or we need to be self-reliant

Then I want to solve the problem. Let’s see where the resources are.

We know from the report

Cash in U.S. companies now has $1.24 trillion

The debt of the entire government of the United States and the European Union

USD 27.4 trillion

This information shows that wealth is in the hands of enterprises

Then when we know this then

Then our traditional thinking

State, business and human rank

Is that the country is the highest

So we think about it under this kind of thinking

The government must do something for us.

It means the government wants to find a way for businesses and rich people.

Taxes with more taxes

Let us solve the problem of the social environment

But this is not feasible in the end

We see from the experience of Greece

Greek government wants to increase taxes

The result has not yet been added to the tax

The business first fled

That’s not only Greece

We see the same in the United States that includes the big country.

The U.S. was proposed by the U.S. in 2014

We must enlist the rich

To collect overseas income from some companies and individuals

As a result, some people gave up their U.S. membership

Then we see here say

Isn’t the company very unconscience?

Ignore some social conditions

In fact, companies have the difficulties of enterprises.

Because now the entire competition of the company

What it faces is also a kind of global competition.

So in the entire enterprise competitive environment

It has to consider his cost, its cost

Including taxes is also a competitive element

So that is to say

If it is a country, it goes for a higher tax

That company in this country

When it is doing global competition

It is possible that because of this, its business has no way to survive.

In order to allow its business to survive forever

It had to go away

What should we do in the end?

We must first know that in the enterprise, the country and the people

The level of the three has changed in its implementation

Now the corporate hierarchy is above the country

The whole change is what we see

Because of the development and application of science and technology

There is also internationalization and liberalization

It is the country in which the company chooses where to invest

So it becomes a business choice country

So that the corporate hierarchy is above the country

In addition, we must pay attention to

Generally we will ignore the fact

We are now choosing people for work

People are choosing which brand to buy

Which channel to purchase

So people are choosing companies

In other words, the person’s rank is above the enterprise

Why do we generally ignore this phenomenon?

Because of the power of people

It’s the power to get together

So change it

The power of change comes from the power of group action

So we need to find ways to make more and more people

Ability to act in groups

That’s for this

So I launched 20 for future in 2010

This consumption choice

Then I hope to say that through consumer choice

To drive some changes in resource allocation

Where does one of my inspiration come from?

From democratic politics

We are all familiar with the election every four years.

Some politicians in order to choose representatives for public opinion

Local heads even state leaders

So he will attach great importance to the opinions of the voters

So do we use such an experience in other aspects?

We use this to do charity

Then we have to choose

It is just like me to get money out to support non-profit organizations.

Which non-profit organization do I want to give money to?

It can make a bigger contribution to society for my money

Or is it a social enterprise I want to choose?

That I support it

It can generate more public welfare contributions to society

The same reasoning

We can also use the consumer choice to choose a company

Then we started to make a choice

That is when we are buying the same thing

In the case of flower-like money

Let’s choose to see which company I support

Can make a bigger contribution to society

Then I will give priority to supporting it

In this way, there will be opportunities for the competition of enterprises.

Enter competition for social contribution

To be able to make such things easy

So the charity company made three promises

The first is to donate 20% of the net profit

That in order to ensure that consumer support

Must be able to generate charity behavior

So the second point of commitment is

At least 2% of the capital will be donated each year

The third point is to ensure that things do not sell more expensive

The same thing guarantees buying expensive post difference

That’s under these three commitments

Let the consumer when he is making consumer choices

He does not need extra burden

Then the power of a company is limited

So we are going to develop a coalition of public companies

This figure is a common mark of our Commonwealth Enterprises Alliance.

20 for future public companies 20% net profit to do charity

A better future for the social environment

So we have to promote a concept

In fact, it is to change the world with consumption.

We hope to be able to choose through consumption

To start a love cycle

Let’s take a look at the entire loop of love

20 for future charity enterprise alliance

The most wanted to bring this society is

The positive power of the cycle through this love

Can bring a better future to society

We are very happy with the Alliance for Public Welfare

Now some companies have joined

We currently have a total of 9 companies

Members of the Commonwealth Enterprise Alliance

There are 13 more in the application

Such a consumption choice

How much power can it generate?

If we say we all begin to carry out such a cycle of love

In addition to saying that they are going

Then we also passed it to the world.

That kind of power can be great

If 20% of companies in Taiwan donate 20% of net profit

This can generate 67.2 billion public welfare funds each year

This figure is already greater than Taiwan’s annual public welfare donations of RMB 40 billion.

So this figure can actually bring about society

Many positive forces and warmth

If over 100 companies in the world donate 20% of net profit

That can generate 211 billion U.S. dollars in public welfare funds each year

It’s impossible for this matter to happen to all of us

We are not accepting such a concept

Whether we are willing to pass ten or pass ten hundred

Finally, I want to share an idea

Is the contribution of one person to society

It’s not how much you pay

How much is it in the society for you?

The family is so

The business is so

Doing charity and doing good

Concept turns a happy infinite width

I hope that we can combine our love with our wisdom

To do wise love

Le’s work hard

I believe we can change this world

We can change the world with consumption

Can make the world a better place

Above is my share

Thank you everybody thanks

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