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Do it Yourself | Adam Genei | TEDxDetroit


[Music]

[Music] Wow is this where I stand this is

Wow is this where I stand this is

Wow is this where I stand this is probably the most unprepared i’ve ever

probably the most unprepared i’ve ever

probably the most unprepared i’ve ever been for something so forgive me my

been for something so forgive me my

been for something so forgive me my thoughts will jump around all over the

thoughts will jump around all over the

thoughts will jump around all over the place hopefully I can organize them in

place hopefully I can organize them in

place hopefully I can organize them in eight minutes for you i’d like to thank

eight minutes for you i’d like to thank

eight minutes for you i’d like to thank john silva he introduced me to Charlie

john silva he introduced me to Charlie

john silva he introduced me to Charlie which brought me here today what a great

which brought me here today what a great

which brought me here today what a great opportunity especially be standing on

opportunity especially be standing on

opportunity especially be standing on stage here this is a beautiful beautiful

stage here this is a beautiful beautiful

stage here this is a beautiful beautiful place and in one of the city’s that

place and in one of the city’s that

place and in one of the city’s that inspired me and my wife in our journey

inspired me and my wife in our journey

inspired me and my wife in our journey so to come back here and talk about it

so to come back here and talk about it

so to come back here and talk about it what an amazing opportunity and my

what an amazing opportunity and my

what an amazing opportunity and my daughter here today casey’s her 13th

daughter here today casey’s her 13th

daughter here today casey’s her 13th birthday so the fact thank you the fact

birthday so the fact thank you the fact

birthday so the fact thank you the fact that people from 13 years old to

that people from 13 years old to

that people from 13 years old to everybody else in this audience likes to

everybody else in this audience likes to

everybody else in this audience likes to come to these things is a testament to

come to these things is a testament to

come to these things is a testament to people like to be inspired people want

people like to be inspired people want

people like to be inspired people want information people want to see what’s

information people want to see what’s

information people want to see what’s next they want to learn and that’s

next they want to learn and that’s

next they want to learn and that’s basically our story we started a

basically our story we started a

basically our story we started a business in probably one of the toughest

business in probably one of the toughest

business in probably one of the toughest times in this economy so we were all

times in this economy so we were all

times in this economy so we were all conditioned by the 90s that we were

conditioned by the 90s that we were

conditioned by the 90s that we were moving to service industry I thought I

moving to service industry I thought I

moving to service industry I thought I was going to get rich playing the stock

was going to get rich playing the stock

was going to get rich playing the stock market in my 20s and that definitely

market in my 20s and that definitely

market in my 20s and that definitely didn’t happen so in a bad economy my

didn’t happen so in a bad economy my

didn’t happen so in a bad economy my wife and I started to business and I

wife and I started to business and I

wife and I started to business and I think it was one of the greatest things

think it was one of the greatest things

think it was one of the greatest things that ever happened to us because we

that ever happened to us because we

that ever happened to us because we found opportunity in that and that

found opportunity in that and that

found opportunity in that and that opportunity has gotten bigger and bigger

opportunity has gotten bigger and bigger

opportunity has gotten bigger and bigger and bigger and I don’t necessarily want

and bigger and I don’t necessarily want

and bigger and I don’t necessarily want to talk about you know who I am and what

to talk about you know who I am and what

to talk about you know who I am and what I’ve done and you guys can google that

I’ve done and you guys can google that

I’ve done and you guys can google that if you want I think that’s what we do

if you want I think that’s what we do

if you want I think that’s what we do nowadays just type in the type of

nowadays just type in the type of

nowadays just type in the type of mobsteel you can see some of the stuff

mobsteel you can see some of the stuff

mobsteel you can see some of the stuff playing behind us these are some of our

playing behind us these are some of our

playing behind us these are some of our products when we knew that the economy

products when we knew that the economy

products when we knew that the economy is taking the downturn and all her

is taking the downturn and all her

is taking the downturn and all her friends were losing their jobs we

friends were losing their jobs we

friends were losing their jobs we figured if we’re going to be broke we’d

figured if we’re going to be broke we’d

figured if we’re going to be broke we’d be broken happy so what made me happy

be broken happy so what made me happy

be broken happy so what made me happy was cars I was shaped by the automotive

was cars I was shaped by the automotive

was cars I was shaped by the automotive industry I was shaped by my family

industry I was shaped by my family

industry I was shaped by my family we have entrepreneurs we have friends

we have entrepreneurs we have friends

we have entrepreneurs we have friends and family that worked at proving

and family that worked at proving

and family that worked at proving grounds assembly plants manufacturing

grounds assembly plants manufacturing

grounds assembly plants manufacturing companies you name it I feel that the

companies you name it I feel that the

companies you name it I feel that the big three has done amazing things here

big three has done amazing things here

big three has done amazing things here and I stand behind them wholeheartedly

and I stand behind them wholeheartedly

and I stand behind them wholeheartedly and it’s the people in them that has

and it’s the people in them that has

and it’s the people in them that has created thank you it’s the people in

created thank you it’s the people in

created thank you it’s the people in those plants in the offices and in this

those plants in the offices and in this

those plants in the offices and in this industry that really have shaped the

industry that really have shaped the

industry that really have shaped the soul country and the whole country

soul country and the whole country

soul country and the whole country didn’t realize that until we started to

didn’t realize that until we started to

didn’t realize that until we started to take a downturn so again there’s a lot

take a downturn so again there’s a lot

take a downturn so again there’s a lot of opportunity here I don’t want to talk

of opportunity here I don’t want to talk

of opportunity here I don’t want to talk about what went wrong it’s a cycle to

about what went wrong it’s a cycle to

about what went wrong it’s a cycle to cycle life so mobsteel is a company

cycle life so mobsteel is a company

cycle life so mobsteel is a company payment I started we build custom cars

payment I started we build custom cars

payment I started we build custom cars and it’s a lot of Sun a great journey

and it’s a lot of Sun a great journey

and it’s a lot of Sun a great journey we’ve got a brand now that’s recognized

we’ve got a brand now that’s recognized

we’ve got a brand now that’s recognized around the world we started another

around the world we started another

around the world we started another company called Detroit steel wheel

company called Detroit steel wheel

company called Detroit steel wheel company we want to manufacture something

company we want to manufacture something

company we want to manufacture something we wanted to manufacture here and we

we wanted to manufacture here and we

we wanted to manufacture here and we want to manufacture with us content

want to manufacture with us content

want to manufacture with us content turned out to be a much much more

turned out to be a much much more

turned out to be a much much more difficult challenge than we anticipated

difficult challenge than we anticipated

difficult challenge than we anticipated I thought the challenge was going to be

I thought the challenge was going to be

I thought the challenge was going to be in designing a product engineering it

in designing a product engineering it

in designing a product engineering it making it safe making it cost-effective

making it safe making it cost-effective

making it safe making it cost-effective that wasn’t the case our journey led us

that wasn’t the case our journey led us

that wasn’t the case our journey led us to a problem where some of the machinery

to a problem where some of the machinery

to a problem where some of the machinery we need it didn’t exist in this country

we need it didn’t exist in this country

we need it didn’t exist in this country anymore some of the people that we

anymore some of the people that we

anymore some of the people that we needed to solicit information from were

needed to solicit information from were

needed to solicit information from were retired or passed away these are people

retired or passed away these are people

retired or passed away these are people that were part of huge companies kelsey

that were part of huge companies kelsey

that were part of huge companies kelsey hayes other big companies out of detroit

hayes other big companies out of detroit

hayes other big companies out of detroit so we had lost a generation of knowledge

so we had lost a generation of knowledge

so we had lost a generation of knowledge we lost the machinery that made this

we lost the machinery that made this

we lost the machinery that made this country in the city great and so we had

country in the city great and so we had

country in the city great and so we had to start from the bottom our challenges

to start from the bottom our challenges

to start from the bottom our challenges became how do we implement a process

became how do we implement a process

became how do we implement a process back in the US here how do we start

back in the US here how do we start

back in the US here how do we start manufacturing here again it wasn’t about

manufacturing here again it wasn’t about

manufacturing here again it wasn’t about making the product so that took us three

making the product so that took us three

making the product so that took us three years they even make our first wheel

years they even make our first wheel

years they even make our first wheel than we did it was wildly successful so

than we did it was wildly successful so

than we did it was wildly successful so now we’re on a journey of how do we do

now we’re on a journey of how do we do

now we’re on a journey of how do we do it better faster higher quality cheaper

it better faster higher quality cheaper

it better faster higher quality cheaper and I tell you all this because I’m not

and I tell you all this because I’m not

and I tell you all this because I’m not the most brilliant person by any stretch

the most brilliant person by any stretch

the most brilliant person by any stretch I’ve worked with people that are

I’ve worked with people that are

I’ve worked with people that are better critical thinkers smarter workers

better critical thinkers smarter workers

better critical thinkers smarter workers more intelligent but it’s almost like

more intelligent but it’s almost like

more intelligent but it’s almost like the cycle of manufacturing when we

the cycle of manufacturing when we

the cycle of manufacturing when we pushed it all overseas and stuff it

pushed it all overseas and stuff it

pushed it all overseas and stuff it created a clean slate and that clean

created a clean slate and that clean

created a clean slate and that clean slate was a lot of opportunity so if

slate was a lot of opportunity so if

slate was a lot of opportunity so if you’re willing to work hard and I mean

you’re willing to work hard and I mean

you’re willing to work hard and I mean work hard me and my guys work 16 18

work hard me and my guys work 16 18

work hard me and my guys work 16 18 hours a day and we’re doing that right

hours a day and we’re doing that right

hours a day and we’re doing that right now we’re filming our second season of a

now we’re filming our second season of a

now we’re filming our second season of a reality TV show based around us craziest

reality TV show based around us craziest

reality TV show based around us craziest thing ever who would have thought we

thing ever who would have thought we

thing ever who would have thought we started hitting stuff with a hammer and

started hitting stuff with a hammer and

started hitting stuff with a hammer and building cars that we would be on TV who

building cars that we would be on TV who

building cars that we would be on TV who would have thought I’d be standing here

would have thought I’d be standing here

would have thought I’d be standing here but I think that’s a good message for

but I think that’s a good message for

but I think that’s a good message for people because the formula now is simple

people because the formula now is simple

people because the formula now is simple we heard these great stories back in the

we heard these great stories back in the

we heard these great stories back in the 50s our relatives and how they could

50s our relatives and how they could

50s our relatives and how they could just you know one day pick up some tools

just you know one day pick up some tools

just you know one day pick up some tools or have an idea and create a great

or have an idea and create a great

or have an idea and create a great business and a legacy for their families

business and a legacy for their families

business and a legacy for their families and and in create product and stuff well

and and in create product and stuff well

and and in create product and stuff well that’s back that’s back I’m testament of

that’s back that’s back I’m testament of

that’s back that’s back I’m testament of that my wife and I are testament of that

that my wife and I are testament of that

that my wife and I are testament of that my guys are testament of that we’re not

my guys are testament of that we’re not

my guys are testament of that we’re not the most brilliant people we put on

the most brilliant people we put on

the most brilliant people we put on their shoes and we go out every day in

their shoes and we go out every day in

their shoes and we go out every day in we’re going to kill it we work as hard

we’re going to kill it we work as hard

we’re going to kill it we work as hard as we can we do it with a lot of

as we can we do it with a lot of

as we can we do it with a lot of diligence we do business with virtue in

diligence we do business with virtue in

diligence we do business with virtue in most of all we realized that my guys my

most of all we realized that my guys my

most of all we realized that my guys my suppliers and the people around me are

suppliers and the people around me are

suppliers and the people around me are assets that’s our true assets you can

assets that’s our true assets you can

assets that’s our true assets you can take away all the machinery you can take

take away all the machinery you can take

take away all the machinery you can take away some of these buildings but the

away some of these buildings but the

away some of these buildings but the true assets are right here they’re in

true assets are right here they’re in

true assets are right here they’re in this room and so that we just kind of

this room and so that we just kind of

this room and so that we just kind of changed our way of thinking we did two

changed our way of thinking we did two

changed our way of thinking we did two things we changed our measurables I

things we changed our measurables I

things we changed our measurables I didn’t look at my bank account I don’t

didn’t look at my bank account I don’t

didn’t look at my bank account I don’t look at my bank account say how well is

look at my bank account say how well is

look at my bank account say how well is our business doing of course we have to

our business doing of course we have to

our business doing of course we have to pay bills and make payroll but I wasn’t

pay bills and make payroll but I wasn’t

pay bills and make payroll but I wasn’t measuring my success on how much money I

measuring my success on how much money I

measuring my success on how much money I was making I was a measuring my success

was making I was a measuring my success

was making I was a measuring my success on different things where was I last

on different things where was I last

on different things where was I last year what have I done this year if I if

year what have I done this year if I if

year what have I done this year if I if I rewind the clock 14 years and I look

I rewind the clock 14 years and I look

I rewind the clock 14 years and I look at where I was at we had some hard times

at where I was at we had some hard times

at where I was at we had some hard times but it was the people were meeting you

but it was the people were meeting you

but it was the people were meeting you know one night we find ourselves at

know one night we find ourselves at

know one night we find ourselves at dinner with out so Ford and some of the

dinner with out so Ford and some of the

dinner with out so Ford and some of the top designers then we’re on stage with

top designers then we’re on stage with

top designers then we’re on stage with them with cars in the North American

them with cars in the North American

them with cars in the North American auto show we’re on TV

auto show we’re on TV

auto show we’re on TV I’m on stage at TEDx Detroit I mean it’s

I’m on stage at TEDx Detroit I mean it’s

I’m on stage at TEDx Detroit I mean it’s just one thing after another after

just one thing after another after

just one thing after another after another and again it was all just done

another and again it was all just done

another and again it was all just done through hard work and so we have now

through hard work and so we have now

through hard work and so we have now this clean slate and we’re looking at

this clean slate and we’re looking at

this clean slate and we’re looking at some issues we have now and it’s really

some issues we have now and it’s really

some issues we have now and it’s really skilled trades this is the big big

skilled trades this is the big big

skilled trades this is the big big subject now so Charlie told me that

subject now so Charlie told me that

subject now so Charlie told me that there would be six hundred high school

there would be six hundred high school

there would be six hundred high school students out here when I don’t know Otto

students out here when I don’t know Otto

students out here when I don’t know Otto is going to say today but I guess in a

is going to say today but I guess in a

is going to say today but I guess in a short period of time the message I’d

short period of time the message I’d

short period of time the message I’d like to send is if a guy like me can

like to send is if a guy like me can

like to send is if a guy like me can make this happen and I recognize now

make this happen and I recognize now

make this happen and I recognize now that there’s this clean slate and we

that there’s this clean slate and we

that there’s this clean slate and we need skilled trades we need to get

need skilled trades we need to get

need skilled trades we need to get people back to work we’ve been

people back to work we’ve been

people back to work we’ve been conditioned to you know think we’re

conditioned to you know think we’re

conditioned to you know think we’re going to be successful in all these

going to be successful in all these

going to be successful in all these other ways well the formulas simple now

other ways well the formulas simple now

other ways well the formulas simple now learn to do something with your hands

learn to do something with your hands

learn to do something with your hands your mind whatever but work hard if you

your mind whatever but work hard if you

your mind whatever but work hard if you if you’re capable of getting up and

if you’re capable of getting up and

if you’re capable of getting up and chasing a dream and working at it you

chasing a dream and working at it you

chasing a dream and working at it you can be as successful as you want you

can be as successful as you want you

can be as successful as you want you don’t have to be a scholar if you are

don’t have to be a scholar if you are

don’t have to be a scholar if you are that’s amazing I am jealous but you just

that’s amazing I am jealous but you just

that’s amazing I am jealous but you just it’s almost like you can make anything

it’s almost like you can make anything

it’s almost like you can make anything happen and to me I know what’s coming I

happen and to me I know what’s coming I

happen and to me I know what’s coming I know what’s next we have to create that

know what’s next we have to create that

know what’s next we have to create that so when we get up in the morning we know

so when we get up in the morning we know

so when we get up in the morning we know that we have to create that demand we

that we have to create that demand we

that we have to create that demand we have to create these products the people

have to create these products the people

have to create these products the people want them you can’t sit around and wait

want them you can’t sit around and wait

want them you can’t sit around and wait for this to happen you can go to school

for this to happen you can go to school

for this to happen you can go to school to be an electrician add ice utter

to be an electrician add ice utter

to be an electrician add ice utter whatever go to work for somebody figure

whatever go to work for somebody figure

whatever go to work for somebody figure out where you what you’re good at what

out where you what you’re good at what

out where you what you’re good at what you like doing but if you develop any

you like doing but if you develop any

you like doing but if you develop any type of skill trade now and you invest

type of skill trade now and you invest

type of skill trade now and you invest in the automotive industry you can be as

in the automotive industry you can be as

in the automotive industry you can be as successful as you want to be it’s just

successful as you want to be it’s just

successful as you want to be it’s just the way it is it’s that simple I’m proof

the way it is it’s that simple I’m proof

the way it is it’s that simple I’m proof of that my guys are proof of that so

of that my guys are proof of that so

of that my guys are proof of that so just think about that we have a gap 55

just think about that we have a gap 55

just think about that we have a gap 55 years plus we’ve lost all of our skill

years plus we’ve lost all of our skill

years plus we’ve lost all of our skill trades and we’ve got nobody so for the

trades and we’ve got nobody so for the

trades and we’ve got nobody so for the younger generation look up what we’ve

younger generation look up what we’ve

younger generation look up what we’ve done and if you pick pick up some tools

done and if you pick pick up some tools

done and if you pick pick up some tools pick up a skilled trade you can

pick up a skilled trade you can

pick up a skilled trade you can accomplish anything you want you know in

accomplish anything you want you know in

accomplish anything you want you know in a business it being successful as you

a business it being successful as you

a business it being successful as you want so

want so

want so thank you

”

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