hi I’m Evan Carmichael welcome to another edition of ask Evan in today’s
another edition of ask Evan in today’s
another edition of ask Evan in today’s episode I’m going to answer a question
episode I’m going to answer a question
episode I’m going to answer a question from one of my readers Veronica who
from one of my readers Veronica who
from one of my readers Veronica who wrote in asking about buying domain
wrote in asking about buying domain
wrote in asking about buying domain names and does it matter who she buys it
names and does it matter who she buys it
names and does it matter who she buys it from so sure oh it ain’t saying I learn
from so sure oh it ain’t saying I learn
from so sure oh it ain’t saying I learn for you that’s important to get Canadian
for you that’s important to get Canadian
for you that’s important to get Canadian hosting for cleaning businesses thanks
hosting for cleaning businesses thanks
hosting for cleaning businesses thanks but I’m not sure doesn’t mean that I
but I’m not sure doesn’t mean that I
but I’m not sure doesn’t mean that I should register a new domain name also
should register a new domain name also
should register a new domain name also the cleaning company or does it not
the cleaning company or does it not
the cleaning company or does it not matter in this case just wanted to ask
matter in this case just wanted to ask
matter in this case just wanted to ask this quick question thanks hope is all
this quick question thanks hope is all
this quick question thanks hope is all well miss your amazing SEO talk so I
well miss your amazing SEO talk so I
well miss your amazing SEO talk so I used to do a session in Toronto work for
used to do a session in Toronto work for
used to do a session in Toronto work for SEO helping some companies Veronica came
SEO helping some companies Veronica came
SEO helping some companies Veronica came out a lot so thank you for the question
out a lot so thank you for the question
out a lot so thank you for the question of Veronica so to answer your question
of Veronica so to answer your question
of Veronica so to answer your question there’s three things you can do if you
there’s three things you can do if you
there’s three things you can do if you are not an American company so if you’re
are not an American company so if you’re
are not an American company so if you’re a Canadian company or elsewhere and you
a Canadian company or elsewhere and you
a Canadian company or elsewhere and you want to rank in your local country so I
want to rank in your local country so I
want to rank in your local country so I guess this would also help for Americans
guess this would also help for Americans
guess this would also help for Americans who are trying to rank in America as
who are trying to rank in America as
who are trying to rank in America as well so the first thing you do is your
well so the first thing you do is your
well so the first thing you do is your hosting so where your hosting companies
hosting so where your hosting companies
hosting so where your hosting companies can impact your rankings and it’s not
can impact your rankings and it’s not
can impact your rankings and it’s not necessarily where the company is its
necessarily where the company is its
necessarily where the company is its where the servers are so you may have
where the servers are so you may have
where the servers are so you may have some companies in Canada that are just
some companies in Canada that are just
some companies in Canada that are just sales reps and the actual servers are
sales reps and the actual servers are
sales reps and the actual servers are somewhere in Texas or Chicago or
somewhere in Texas or Chicago or
somewhere in Texas or Chicago or wherever so you want to make sure that
wherever so you want to make sure that
wherever so you want to make sure that the server that you’re going to be
the server that you’re going to be
the server that you’re going to be hosted on will be in Canada if you want
hosted on will be in Canada if you want
hosted on will be in Canada if you want to improve your Canadian rankings so a
to improve your Canadian rankings so a
to improve your Canadian rankings so a quick way to tell I use a chrome plugin
quick way to tell I use a chrome plugin
quick way to tell I use a chrome plugin that’s here that you can see that for
that’s here that you can see that for
that’s here that you can see that for any website it’ll show you where the
any website it’ll show you where the
any website it’ll show you where the server is so for me from Karen column in
server is so for me from Karen column in
server is so for me from Karen column in Chicago Illinois now I target North
Chicago Illinois now I target North
Chicago Illinois now I target North American audience so I don’t care if I’m
American audience so I don’t care if I’m
American audience so I don’t care if I’m in US or Canada so that’s why my website
in US or Canada so that’s why my website
in US or Canada so that’s why my website is hosted in us if you want it really
is hosted in us if you want it really
is hosted in us if you want it really like Canadian ranking then you’d want to
like Canadian ranking then you’d want to
like Canadian ranking then you’d want to try to get that switch to a
try to get that switch to a
try to get that switch to a canadian-based server if you can
canadian-based server if you can
canadian-based server if you can so that’s first off the next thing you
so that’s first off the next thing you
so that’s first off the next thing you can do is buy odot see a domain name so
can do is buy odot see a domain name so
can do is buy odot see a domain name so an example is my wife’s company trying
an example is my wife’s company trying
an example is my wife’s company trying to dance salsa that CH teaches salsa
to dance salsa that CH teaches salsa
to dance salsa that CH teaches salsa classes here in Toronto and even though
classes here in Toronto and even though
classes here in Toronto and even though her website is actually in the United
her website is actually in the United
her website is actually in the United States because she has a dot see a name
States because she has a dot see a name
States because she has a dot see a name that carries a lot of weight with google
that carries a lot of weight with google
that carries a lot of weight with google for and the other search engines for
for and the other search engines for
for and the other search engines for ranking locally in your countries so
ranking locally in your countries so
ranking locally in your countries so this is a great option if you have the
this is a great option if you have the
this is a great option if you have the dot CA now this limits you if you are
dot CA now this limits you if you are
dot CA now this limits you if you are trying to go to an international market
trying to go to an international market
trying to go to an international market and they see that you don’t have the
and they see that you don’t have the
and they see that you don’t have the dot-com then it’s harder to get approval
dot-com then it’s harder to get approval
dot-com then it’s harder to get approval it’s harder to get rankings people are
it’s harder to get rankings people are
it’s harder to get rankings people are less likely to want to do business with
less likely to want to do business with
less likely to want to do business with you but if you are at a local business
you but if you are at a local business
you but if you are at a local business and you target a certain country
and you target a certain country
and you target a certain country geographic area then having the local
geographic area then having the local
geographic area then having the local extension can really help you the last
extension can really help you the last
extension can really help you the last thing you can do you know if you already
thing you can do you know if you already
thing you can do you know if you already bought your domain name and you don’t
bought your domain name and you don’t
bought your domain name and you don’t want to move over to another server
want to move over to another server
want to move over to another server another thing you do is go to your
another thing you do is go to your
another thing you do is go to your webmaster tools and on your google
webmaster tools and on your google
webmaster tools and on your google webmaster tools and this is free for
webmaster tools and this is free for
webmaster tools and this is free for everybody you can go to site
everybody you can go to site
everybody you can go to site configuration and then go down to
configuration and then go down to
configuration and then go down to settings and you can click a geographic
settings and you can click a geographic
settings and you can click a geographic target so i haven’t done this for my
target so i haven’t done this for my
target so i haven’t done this for my website because i don’t only want to
website because i don’t only want to
website because i don’t only want to target users in one country but if you
target users in one country but if you
target users in one country but if you were specifically only looking to target
were specifically only looking to target
were specifically only looking to target users in canada you can go target users
users in canada you can go target users
users in canada you can go target users and then you know go to canada up on the
and then you know go to canada up on the
and then you know go to canada up on the list and then click Save and then Google
list and then click Save and then Google
list and then click Save and then Google would know that you’re trying to target
would know that you’re trying to target
would know that you’re trying to target users in Canada and you’d show up higher
users in Canada and you’d show up higher
users in Canada and you’d show up higher in Canada but worse everywhere else so
in Canada but worse everywhere else so
in Canada but worse everywhere else so for i’m gonna not even not click that
for i’m gonna not even not click that
for i’m gonna not even not click that off because i don’t want to show up
off because i don’t want to show up
off because i don’t want to show up worse at other countries so for culture
worse at other countries so for culture
worse at other countries so for culture it for a business like my wife’s which
it for a business like my wife’s which
it for a business like my wife’s which is only selling to people really in the
is only selling to people really in the
is only selling to people really in the Toronto area Toronto Canada then that
Toronto area Toronto Canada then that
Toronto area Toronto Canada then that would be helpful for her so she could
would be helpful for her so she could
would be helpful for her so she could say I only care about my rankings in
say I only care about my rankings in
say I only care about my rankings in Canada and not about you know
Canada and not about you know
Canada and not about you know international rankings are u.s. rankings
international rankings are u.s. rankings
international rankings are u.s. rankings for a website like mine I wouldn’t want
for a website like mine I wouldn’t want
for a website like mine I wouldn’t want that to happen because I’m in supporting
that to happen because I’m in supporting
that to happen because I’m in supporting the rank everywhere so Veronica I hope
the rank everywhere so Veronica I hope
the rank everywhere so Veronica I hope that helps those three different ways
that helps those three different ways
that helps those three different ways you can use so if you really have the
you can use so if you really have the
you can use so if you really have the domain IAM doesn’t necessarily mean you
domain IAM doesn’t necessarily mean you
domain IAM doesn’t necessarily mean you need to buy a new one you could just
need to buy a new one you could just
need to buy a new one you could just switch the hosting or also go to your
switch the hosting or also go to your
switch the hosting or also go to your webmaster tools and say that you want to
webmaster tools and say that you want to
webmaster tools and say that you want to focus on canada
focus on canada
focus on canada if you guys liked the video please give
if you guys liked the video please give
if you guys liked the video please give it a thumbs up and it also love to hear
it a thumbs up and it also love to hear
it a thumbs up and it also love to hear what you have to say if you want to
what you have to say if you want to
what you have to say if you want to comment under the video your your thumbs
comment under the video your your thumbs
comment under the video your your thumbs up and your comments keep it going to
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up and your comments keep it going to love seeing those coming in every day so
love seeing those coming in every day so
love seeing those coming in every day so that looks really great so thank you and
that looks really great so thank you and
that looks really great so thank you and stay tuned for next episode
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