hello I have three hellos today hello hello and hello for the people that
hello and hello for the people that
hello and hello for the people that already answer the question what is a
already answer the question what is a
already answer the question what is a duck and play with me during the break I
duck and play with me during the break I
duck and play with me during the break I have one hello for the people that did
have one hello for the people that did
have one hello for the people that did not play yet but it still have a chance
not play yet but it still have a chance
not play yet but it still have a chance to play it after the talk and I have one
to play it after the talk and I have one
to play it after the talk and I have one apologize for the people that left some
apologize for the people that left some
apologize for the people that left some empty chairs because I asked them what
empty chairs because I asked them what
empty chairs because I asked them what is a duck and they found that was not a
is a duck and they found that was not a
is a duck and they found that was not a suitable question for the TEDx event but
suitable question for the TEDx event but
suitable question for the TEDx event but there were many people that really were
there were many people that really were
there were many people that really were interested in the question and they
interested in the question and they
interested in the question and they answered the question in a very
answered the question in a very
answered the question in a very different way so if we you have many
different way so if we you have many
different way so if we you have many different possibilities to answer the
different possibilities to answer the
different possibilities to answer the question how is the perception of the
question how is the perception of the
question how is the perception of the question and how is the mental model
question and how is the mental model
question and how is the mental model that they construct the one who were
that they construct the one who were
that they construct the one who were really brave enough to accept the
really brave enough to accept the
really brave enough to accept the challenge because you approach the
challenge because you approach the
challenge because you approach the people say do you know where the duck is
people say do you know where the duck is
people say do you know where the duck is that’s the kind of embarrassing question
that’s the kind of embarrassing question
that’s the kind of embarrassing question because everybody knows or seems to know
because everybody knows or seems to know
because everybody knows or seems to know where the duck is so I gave them 6
where the duck is so I gave them 6
where the duck is so I gave them 6 bricks and I asked them the classical
bricks and I asked them the classical
bricks and I asked them the classical question built the duck in one minute so
question built the duck in one minute so
question built the duck in one minute so they felt the pressure of building
they felt the pressure of building
they felt the pressure of building something in one minute and look at what
something in one minute and look at what
something in one minute and look at what happened all the tacks are different
happened all the tacks are different
happened all the tacks are different they thought they would be the same but
they thought they would be the same but
they thought they would be the same but not so the question is when you have so
not so the question is when you have so
not so the question is when you have so many different possibilities how do you
many different possibilities how do you
many different possibilities how do you know which is the real one so when you
know which is the real one so when you
know which is the real one so when you are placing a question who you want to
are placing a question who you want to
are placing a question who you want to communicate the project and idea and you
communicate the project and idea and you
communicate the project and idea and you have one idea of what the duck is the
have one idea of what the duck is the
have one idea of what the duck is the others may have a different mental
others may have a different mental
others may have a different mental representation of what the duck is then
representation of what the duck is then
representation of what the duck is then there is a lot of communication problem
there is a lot of communication problem
there is a lot of communication problem because there is a lot of diversity on
because there is a lot of diversity on
because there is a lot of diversity on us and you have to address this
us and you have to address this
us and you have to address this so what I do is I help those junk
so what I do is I help those junk
so what I do is I help those junk European entrepreneurs to build
European entrepreneurs to build
European entrepreneurs to build physically the idea so they can start to
physically the idea so they can start to
physically the idea so they can start to ask the right questions to fill in the
ask the right questions to fill in the
ask the right questions to fill in the business model you because any
business model you because any
business model you because any entrepreneur is about your own business
entrepreneur is about your own business
entrepreneur is about your own business your business model you you don’t have a
your business model you you don’t have a
your business model you you don’t have a business model canvas also borders style
business model canvas also borders style
business model canvas also borders style you have your own business model idea so
you have your own business model idea so
you have your own business model idea so I help them to develop their prototypes
I help them to develop their prototypes
I help them to develop their prototypes of the ideas the problem is that you
of the ideas the problem is that you
of the ideas the problem is that you need to understand what are the purposes
need to understand what are the purposes
need to understand what are the purposes the needs of the problem that you’re
the needs of the problem that you’re
the needs of the problem that you’re trying to solve when you understand this
trying to solve when you understand this
trying to solve when you understand this then this is the first step to define
then this is the first step to define
then this is the first step to define your value proposition you’re curious
your value proposition you’re curious
your value proposition you’re curious sources your key activities your
sources your key activities your
sources your key activities your customer segments and your communication
customer segments and your communication
customer segments and your communication channels on the social media that we
channels on the social media that we
channels on the social media that we live today so but the problems that the
live today so but the problems that the
live today so but the problems that the youngers are facing today is to know
youngers are facing today is to know
youngers are facing today is to know what kind of bricks which bricks fits
what kind of bricks which bricks fits
what kind of bricks which bricks fits for the project what do they can find
for the project what do they can find
for the project what do they can find the person’s the people that can help
the person’s the people that can help
the person’s the people that can help them to get those bricks there is a lot
them to get those bricks there is a lot
them to get those bricks there is a lot of funding because always there is a
of funding because always there is a
of funding because always there is a money problem in any project that you
money problem in any project that you
money problem in any project that you start there are some European programs
start there are some European programs
start there are some European programs like erasmus+ or horizont when 220 where
like erasmus+ or horizont when 220 where
like erasmus+ or horizont when 220 where you can get this kind of funding but for
you can get this kind of funding but for
you can get this kind of funding but for applying for this funding you need to
applying for this funding you need to
applying for this funding you need to have three things one it’s a methodology
have three things one it’s a methodology
have three things one it’s a methodology the second one is a training program the
the second one is a training program the
the second one is a training program the third one is a platform I build it and I
third one is a platform I build it and I
third one is a platform I build it and I call it bring me
call it bring me
call it bring me the youngers can post their ideas the
the youngers can post their ideas the
the youngers can post their ideas the projects the prototypes and they can
projects the prototypes and they can
projects the prototypes and they can invite their friends they click the
invite their friends they click the
invite their friends they click the companies to get bricks bricks on the
companies to get bricks bricks on the
companies to get bricks bricks on the form of inside networking communications
form of inside networking communications
form of inside networking communications advice whatever you can think of
advice whatever you can think of
advice whatever you can think of they can get it through this so let me
they can get it through this so let me
they can get it through this so let me show you two projects that we’re doing
show you two projects that we’re doing
show you two projects that we’re doing on the social good for reinventing
on the social good for reinventing
on the social good for reinventing services there is a new generation of
services there is a new generation of
services there is a new generation of confirmative to educators to guys that
confirmative to educators to guys that
confirmative to educators to guys that are redesigning reinventing they are
are redesigning reinventing they are
are redesigning reinventing they are becoming the new entrepreneurs to
becoming the new entrepreneurs to
becoming the new entrepreneurs to develop a new experience with the
develop a new experience with the
develop a new experience with the visitors on the museum’s by June this
visitors on the museum’s by June this
visitors on the museum’s by June this year 700 workshops five countries six
year 700 workshops five countries six
year 700 workshops five countries six museum 7,000 people prototyping a new
museum 7,000 people prototyping a new
museum 7,000 people prototyping a new business model imagine for one second
business model imagine for one second
business model imagine for one second that you are in front of a Rembrandt
that you are in front of a Rembrandt
that you are in front of a Rembrandt painting and easy to listen an audio guy
painting and easy to listen an audio guy
painting and easy to listen an audio guy ought to read the text you are trained
ought to read the text you are trained
ought to read the text you are trained on the use of the bricks and you are
on the use of the bricks and you are
on the use of the bricks and you are asked to build a model and the model you
asked to build a model and the model you
asked to build a model and the model you have to put your feeling your emotion
have to put your feeling your emotion
have to put your feeling your emotion that the painting is impacting on you
that the painting is impacting on you
that the painting is impacting on you then you have a landscape of emotions
then you have a landscape of emotions
then you have a landscape of emotions and that you can understand how this
and that you can understand how this
and that you can understand how this particular painting and Night Watch for
particular painting and Night Watch for
particular painting and Night Watch for example impacting the audience so they
example impacting the audience so they
example impacting the audience so they could film it Lou
could film it Lou
could film it Lou cannot acquire new skills to understand
cannot acquire new skills to understand
cannot acquire new skills to understand the customers another one is about
the customers another one is about
the customers another one is about libraries that they are losing their
libraries that they are losing their
libraries that they are losing their clients not the library of them Hilda
clients not the library of them Hilda
clients not the library of them Hilda before you leave the building you have
before you leave the building you have
before you leave the building you have to sign for them and is the becoming the
to sign for them and is the becoming the
to sign for them and is the becoming the best library in the Netherlands but
best library in the Netherlands but
best library in the Netherlands but across Europe across Europe they are
across Europe across Europe they are
across Europe across Europe they are losing clients what if we can bring
losing clients what if we can bring
losing clients what if we can bring together the final customers and the
together the final customers and the
together the final customers and the librarians to cooperate together to
librarians to cooperate together to
librarians to cooperate together to design new services that do not exist
design new services that do not exist
design new services that do not exist today we are doing this through the
today we are doing this through the
today we are doing this through the brick emic methodology so the next time
brick emic methodology so the next time
brick emic methodology so the next time that someone asks you what is a duck
that someone asks you what is a duck
that someone asks you what is a duck don’t like those young entrepreneurs in
don’t like those young entrepreneurs in
don’t like those young entrepreneurs in Slovenia just let me build it thank you
”
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