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Serving Women’s Needs is the Future of Global Commerce | Danielle Kayembe | TEDxYouth@Hewitt


let’s see hello my name is Danielle

let’s see hello my name is Danielle cayenne Bay such a pleasure to be here I

cayenne Bay such a pleasure to be here I

cayenne Bay such a pleasure to be here I as as our host dad I’m an entrepreneur

as as our host dad I’m an entrepreneur

as as our host dad I’m an entrepreneur who works on projects around women

who works on projects around women

who works on projects around women social impact in Africa now I was born

social impact in Africa now I was born

social impact in Africa now I was born in the Democratic Republic of Congo for

in the Democratic Republic of Congo for

in the Democratic Republic of Congo for those of you that don’t know where that

those of you that don’t know where that

those of you that don’t know where that is it’s in central Africa and it’s the

is it’s in central Africa and it’s the

is it’s in central Africa and it’s the country that looks like the profile of

country that looks like the profile of

country that looks like the profile of Abraham Lincoln so a few things about

Abraham Lincoln so a few things about

Abraham Lincoln so a few things about Congo were known for having a lot of

Congo were known for having a lot of

Congo were known for having a lot of mineral wealth and were also known for

mineral wealth and were also known for

mineral wealth and were also known for taking our music and fashion very

taking our music and fashion very

taking our music and fashion very seriously so the top that I’m wearing

seriously so the top that I’m wearing

seriously so the top that I’m wearing today I actually had custom-made for me

today I actually had custom-made for me

today I actually had custom-made for me on one of my trips to Kinshasa so in

on one of my trips to Kinshasa so in

on one of my trips to Kinshasa so in case you don’t believe me this is how

case you don’t believe me this is how

case you don’t believe me this is how men dress in the Congo this is a Tuesday

men dress in the Congo this is a Tuesday

men dress in the Congo this is a Tuesday afternoon in Kinshasa this is how women

afternoon in Kinshasa this is how women

afternoon in Kinshasa this is how women dress everything custom-made and this is

dress everything custom-made and this is

dress everything custom-made and this is you know what you would wear to like a

you know what you would wear to like a

you know what you would wear to like a Thursday cocktail hour now as you can

Thursday cocktail hour now as you can

Thursday cocktail hour now as you can tell this piece that I’m wearing is

tell this piece that I’m wearing is

tell this piece that I’m wearing is completely unique it’s custom-made the

completely unique it’s custom-made the

completely unique it’s custom-made the tailor took about 18 different

tailor took about 18 different

tailor took about 18 different measurements when she made it and as a

measurements when she made it and as a

measurements when she made it and as a woman I can tell you that it was one of

woman I can tell you that it was one of

woman I can tell you that it was one of the single best experiences of my life

the single best experiences of my life

the single best experiences of my life when I was buying something it was one

when I was buying something it was one

when I was buying something it was one of the few times I didn’t have to buy

of the few times I didn’t have to buy

of the few times I didn’t have to buy something two sizes bigger in order to

something two sizes bigger in order to

something two sizes bigger in order to make sure that it fit the experience was

make sure that it fit the experience was

make sure that it fit the experience was unique for another reason it was the

unique for another reason it was the

unique for another reason it was the first time that I owned an item of

first time that I owned an item of

first time that I owned an item of clothing that was specifically made for

clothing that was specifically made for

clothing that was specifically made for me by another woman I believe that women

me by another woman I believe that women

me by another woman I believe that women are currently the largest underserved

are currently the largest underserved

are currently the largest underserved global market now women control 80% of

global market now women control 80% of

global market now women control 80% of consumer spending we make 70% of major

consumer spending we make 70% of major

consumer spending we make 70% of major financial decisions and in the US alone

financial decisions and in the US alone

financial decisions and in the US alone we control 14 trillion in assets and 36

we control 14 trillion in assets and 36

we control 14 trillion in assets and 36 trillion in assets globally however as

trillion in assets globally however as

trillion in assets globally however as women almost all of the products in

women almost all of the products in

women almost all of the products in serve

serve

serve that we use are created designed built

that we use are created designed built

that we use are created designed built and sold to us by men men dominate the

and sold to us by men men dominate the

and sold to us by men men dominate the business of business so women have less

business of business so women have less

business of business so women have less access to capital women only receive

access to capital women only receive

access to capital women only receive about 15% of venture capital funding

about 15% of venture capital funding

about 15% of venture capital funding women are excluded for most of the

women are excluded for most of the

women are excluded for most of the economic and business conferences that

economic and business conferences that

economic and business conferences that happen globally and out of 1,500 S&P

happen globally and out of 1,500 S&P

happen globally and out of 1,500 S&P CEOs there are fewer female CEOs than

CEOs there are fewer female CEOs than

CEOs there are fewer female CEOs than there are CEOs named John I believe that

there are CEOs named John I believe that

there are CEOs named John I believe that in the next ten years women will become

in the next ten years women will become

in the next ten years women will become the single largest global market and

the single largest global market and

the single largest global market and that we will become the largest global

that we will become the largest global

that we will become the largest global economic engine for growth now by taking

economic engine for growth now by taking

economic engine for growth now by taking a look at this graph you can see that in

a look at this graph you can see that in

a look at this graph you can see that in 2014

2014

2014 women were the second largest economy in

women were the second largest economy in

women were the second largest economy in the world after the US and far

the world after the US and far

the world after the US and far surpassing China now this chart doesn’t

surpassing China now this chart doesn’t

surpassing China now this chart doesn’t take into account the fact that women

take into account the fact that women

take into account the fact that women are being paid 25 to 40 percent less

are being paid 25 to 40 percent less

are being paid 25 to 40 percent less than men and that women globally do four

than men and that women globally do four

than men and that women globally do four and a half hours of unpaid labor every

and a half hours of unpaid labor every

and a half hours of unpaid labor every day so I believe that there is a rising

day so I believe that there is a rising

day so I believe that there is a rising female driven economy and I define this

female driven economy and I define this

female driven economy and I define this as products and services created by

as products and services created by

as products and services created by women for other women now one of the

women for other women now one of the

women for other women now one of the things that I find the most exciting as

things that I find the most exciting as

things that I find the most exciting as that a lot of the new female

that a lot of the new female

that a lot of the new female entrepreneurs are creating new models

entrepreneurs are creating new models

entrepreneurs are creating new models that have impact at the core so one of

that have impact at the core so one of

that have impact at the core so one of the great new companies that I’ve seen

the great new companies that I’ve seen

the great new companies that I’ve seen is a company called things they make

is a company called things they make

is a company called things they make it’s a fashion tech company that makes

it’s a fashion tech company that makes

it’s a fashion tech company that makes underwear that you wear during your

underwear that you wear during your

underwear that you wear during your period so they are tackling impact in

period so they are tackling impact in

period so they are tackling impact in two ways the first is that for each pair

two ways the first is that for each pair

two ways the first is that for each pair that you buy you support education for a

that you buy you support education for a

that you buy you support education for a girl in Africa the second is that they

girl in Africa the second is that they

girl in Africa the second is that they are essentially eliminating the

are essentially eliminating the

are essentially eliminating the environmental impact of disposable

environmental impact of disposable

environmental impact of disposable hygiene products another company is

hygiene products another company is

hygiene products another company is called watermelon water which tackles

called watermelon water which tackles

called watermelon water which tackles the food waste problem you may or may

the food waste problem you may or may

the food waste problem you may or may not know that anywhere from the

not know that anywhere from the

not know that anywhere from the – half of all food all produce is

– half of all food all produce is

– half of all food all produce is actually disposed for cosmetic reasons

actually disposed for cosmetic reasons

actually disposed for cosmetic reasons so not only his Jodi created one of the

so not only his Jodi created one of the

so not only his Jodi created one of the fastest growing organic juice companies

fastest growing organic juice companies

fastest growing organic juice companies but she is also helping organic farmers

but she is also helping organic farmers

but she is also helping organic farmers make 30 to 50 percent more every year

make 30 to 50 percent more every year

make 30 to 50 percent more every year another company that’s in this space is

another company that’s in this space is

another company that’s in this space is Jessica Alba and her honest company so

Jessica Alba and her honest company so

Jessica Alba and her honest company so as a new mom she was shocked to realize

as a new mom she was shocked to realize

as a new mom she was shocked to realize that everything from diapers to

that everything from diapers to

that everything from diapers to detergents were full of toxic chemicals

detergents were full of toxic chemicals

detergents were full of toxic chemicals in less than five years honest company

in less than five years honest company

in less than five years honest company is now worth over a billion dollars now

is now worth over a billion dollars now

is now worth over a billion dollars now these are a few examples that I gave but

these are a few examples that I gave but

these are a few examples that I gave but the opportunity I believe is huge

the opportunity I believe is huge

the opportunity I believe is huge because every single industry is ripe

because every single industry is ripe

because every single industry is ripe for disruption in the health care space

for disruption in the health care space

for disruption in the health care space you might not know but the leading cause

you might not know but the leading cause

you might not know but the leading cause of death for women is actually heart

of death for women is actually heart

of death for women is actually heart disease there’s a French company called

disease there’s a French company called

disease there’s a French company called car MOT and they make an artificial

car MOT and they make an artificial

car MOT and they make an artificial heart now while their heart fits 86% of

heart now while their heart fits 86% of

heart now while their heart fits 86% of men only fits 20% of women in the tech

men only fits 20% of women in the tech

men only fits 20% of women in the tech space there’s a company called Fitbit so

space there’s a company called Fitbit so

space there’s a company called Fitbit so it is one of the most popular bio

it is one of the most popular bio

it is one of the most popular bio trackers that you that you can buy now

trackers that you that you can buy now

trackers that you that you can buy now they have about 38 million users and the

they have about 38 million users and the

they have about 38 million users and the entire universe of bio trackers

entire universe of bio trackers

entire universe of bio trackers including Nike and jawbone and Apple is

including Nike and jawbone and Apple is

including Nike and jawbone and Apple is over a hundred million users when all of

over a hundred million users when all of

over a hundred million users when all of these all of these companies launched

these all of these companies launched

these all of these companies launched their bio trackers not one of them

their bio trackers not one of them

their bio trackers not one of them included a period tracker

included a period tracker

included a period tracker even though 50% of their users are women

even though 50% of their users are women

even though 50% of their users are women that’s a huge oversight another area

that’s a huge oversight another area

that’s a huge oversight another area that’s ripe for disruption is media even

that’s ripe for disruption is media even

that’s ripe for disruption is media even though women use and share news and

though women use and share news and

though women use and share news and information 63 percent more than men if

information 63 percent more than men if

information 63 percent more than men if you look at the top six news sites 60 to

you look at the top six news sites 60 to

you look at the top six news sites 60 to 70 percent of the photos the stories and

70 percent of the photos the stories and

70 percent of the photos the stories and the content is about men that means that

the content is about men that means that

the content is about men that means that most of our media is men talking to men

most of our media is men talking to men

most of our media is men talking to men about other men

now one of the things that we realize

now one of the things that we realize when we start to go deeper is that we

when we start to go deeper is that we

when we start to go deeper is that we live in a world that seems to have been

live in a world that seems to have been

live in a world that seems to have been designed without women so one of the

designed without women so one of the

designed without women so one of the things that I’m sure a lot of women are

things that I’m sure a lot of women are

things that I’m sure a lot of women are familiar with is that they struggle to

familiar with is that they struggle to

familiar with is that they struggle to open doors when they’re in a city when

open doors when they’re in a city when

open doors when they’re in a city when they’re going in or out of a building

they’re going in or out of a building

they’re going in or out of a building the reason is that doors are designed

the reason is that doors are designed

the reason is that doors are designed for the tensile strength of an

for the tensile strength of an

for the tensile strength of an average-sized man another example how

average-sized man another example how

average-sized man another example how many ladies here have ever waited for a

many ladies here have ever waited for a

many ladies here have ever waited for a restroom okay every hand well the reason

restroom okay every hand well the reason

restroom okay every hand well the reason is that men do one thing in a restroom

is that men do one thing in a restroom

is that men do one thing in a restroom while women do five we may use the

while women do five we may use the

while women do five we may use the bathroom change our clothes do our

bathroom change our clothes do our

bathroom change our clothes do our makeup and change a baby what both of

makeup and change a baby what both of

makeup and change a baby what both of these examples show is that our cities

these examples show is that our cities

these examples show is that our cities our buildings and even our

our buildings and even our

our buildings and even our transportation networks suffer from poor

transportation networks suffer from poor

transportation networks suffer from poor design because women weren’t part of the

design because women weren’t part of the

design because women weren’t part of the planning process so what is the impact

planning process so what is the impact

planning process so what is the impact of all of this so if we actually started

of all of this so if we actually started

of all of this so if we actually started to change and allow women full

to change and allow women full

to change and allow women full participation what would happen so a

participation what would happen so a

participation what would happen so a recent study by McKinsey suggests that

recent study by McKinsey suggests that

recent study by McKinsey suggests that if women if women began to participate

if women if women began to participate

if women if women began to participate equally in the economy and to earn the

equally in the economy and to earn the

equally in the economy and to earn the same as men it would contribute twenty

same as men it would contribute twenty

same as men it would contribute twenty eight trillion dollars to the global

eight trillion dollars to the global

eight trillion dollars to the global economy in addition closing the gender

economy in addition closing the gender

economy in addition closing the gender gap would add twelve percent to the GDP

gap would add twelve percent to the GDP

gap would add twelve percent to the GDP of most Western countries

what does this mean for you it means

what does this mean for you it means that your pain points as a woman are

that your pain points as a woman are

that your pain points as a woman are actually signals for creativity and

actually signals for creativity and

actually signals for creativity and signals for innovation you can use your

signals for innovation you can use your

signals for innovation you can use your experiences to inform what you do in

experiences to inform what you do in

experiences to inform what you do in terms of creating your business your

terms of creating your business your

terms of creating your business your career or future entrepreneurial

career or future entrepreneurial

career or future entrepreneurial ventures I believe that every woman here

ventures I believe that every woman here

ventures I believe that every woman here has the opportunity to completely

has the opportunity to completely

has the opportunity to completely reshape the world that you live in and

reshape the world that you live in and

reshape the world that you live in and the world that generations of women to

the world that generations of women to

the world that generations of women to come will live in I think you can change

come will live in I think you can change

come will live in I think you can change the daily lives of women to be more

the daily lives of women to be more

the daily lives of women to be more comfortable more productive and more

comfortable more productive and more

comfortable more productive and more efficient and you can do it with impact

every pain point you experience as a

every pain point you experience as a woman is a massive business opportunity

woman is a massive business opportunity

woman is a massive business opportunity that has never occurred – not one of the

that has never occurred – not one of the

that has never occurred – not one of the Fortune 500 CEOs named John Mark or

Fortune 500 CEOs named John Mark or

Fortune 500 CEOs named John Mark or James so let’s get to work ladies

James so let’s get to work ladies

James so let’s get to work ladies the future is female

you

you [Applause]

”

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