hi I’m Evan Carmichael welcome to another edition of ask Evan in today’s
another edition of ask Evan in today’s
another edition of ask Evan in today’s episode I’m answering a question from
episode I’m answering a question from
episode I’m answering a question from one of my newsletter readers Manuela who
one of my newsletter readers Manuela who
one of my newsletter readers Manuela who is a makeup artist and she’s invented a
is a makeup artist and she’s invented a
is a makeup artist and she’s invented a makeup bag product that helps keep
makeup bag product that helps keep
makeup bag product that helps keep makeup cool so what she found was when
makeup cool so what she found was when
makeup cool so what she found was when she’s doing her makeup outside for her
she’s doing her makeup outside for her
she’s doing her makeup outside for her clients it’s really hot that makeup
clients it’s really hot that makeup
clients it’s really hot that makeup starts to melt that doesn’t perform as
starts to melt that doesn’t perform as
starts to melt that doesn’t perform as well as if you can keep the makeup cool
well as if you can keep the makeup cool
well as if you can keep the makeup cool so she invented this bag to help to help
so she invented this bag to help to help
so she invented this bag to help to help keep things cool she wanted my advice
keep things cool she wanted my advice
keep things cool she wanted my advice and if it was a good idea and how to
and if it was a good idea and how to
and if it was a good idea and how to start executing on it so Manuela I’m
start executing on it so Manuela I’m
start executing on it so Manuela I’m obviously not your target market don’t
obviously not your target market don’t
obviously not your target market don’t use makeup and you know don’t need a
use makeup and you know don’t need a
use makeup and you know don’t need a makeup bag to keep it cool but you
makeup bag to keep it cool but you
makeup bag to keep it cool but you obviously have to start talking to your
obviously have to start talking to your
obviously have to start talking to your demographic the first question I would
demographic the first question I would
demographic the first question I would have is looking at as an owner or an
have is looking at as an owner or an
have is looking at as an owner or an investor in this business is what is
investor in this business is what is
investor in this business is what is your market are you able to target a
your market are you able to target a
your market are you able to target a mass market is this something that every
mass market is this something that every
mass market is this something that every woman would want to buy is it a big
woman would want to buy is it a big
woman would want to buy is it a big enough problem that every woman who goes
enough problem that every woman who goes
enough problem that every woman who goes out and it’s a hot day needs to have
out and it’s a hot day needs to have
out and it’s a hot day needs to have their makeup you know in a cool place or
their makeup you know in a cool place or
their makeup you know in a cool place or is something that only people in your
is something that only people in your
is something that only people in your industry so people who are makeup
industry so people who are makeup
industry so people who are makeup artists would be in student buyer so
artists would be in student buyer so
artists would be in student buyer so that’s kind of the first question that
that’s kind of the first question that
that’s kind of the first question that you need to resolve so something my wife
you need to resolve so something my wife
you need to resolve so something my wife would be interested in or something just
would be interested in or something just
would be interested in or something just for makeup artists and then you can
for makeup artists and then you can
for makeup artists and then you can price it accordingly so if it’s in if
price it accordingly so if it’s in if
price it accordingly so if it’s in if she’s specific it’d be a lot more
she’s specific it’d be a lot more
she’s specific it’d be a lot more expensive if it’s mass-market you can
expensive if it’s mass-market you can
expensive if it’s mass-market you can bring the price down to be able to reach
bring the price down to be able to reach
bring the price down to be able to reach more people and interest more people in
more people and interest more people in
more people and interest more people in the product the next thing I try to
the product the next thing I try to
the product the next thing I try to figure out is can I go up to one big
figure out is can I go up to one big
figure out is can I go up to one big customer to make a lot of orders or do I
customer to make a lot of orders or do I
customer to make a lot of orders or do I have to go out and sell these things one
have to go out and sell these things one
have to go out and sell these things one at a time
at a time
at a time most people think when they’re starting
most people think when they’re starting
most people think when they’re starting the business to sell these products one
the business to sell these products one
the business to sell these products one of the time the consumer market it’s a
of the time the consumer market it’s a
of the time the consumer market it’s a really really hard way to great business
really really hard way to great business
really really hard way to great business a better way is if you can target a
a better way is if you can target a
a better way is if you can target a business customer or a bigger customer
business customer or a bigger customer
business customer or a bigger customer who can make you know an order for a
who can make you know an order for a
who can make you know an order for a thousand of these at a time ten thousand
thousand of these at a time ten thousand
thousand of these at a time ten thousand or more just depending on how many
or more just depending on how many
or more just depending on how many people you know are in the organization
people you know are in the organization
people you know are in the organization but can you sell to a big company that
but can you sell to a big company that
but can you sell to a big company that would want to buy this on behalf of
would want to buy this on behalf of
would want to buy this on behalf of their employees or as a giveaway to know
their employees or as a giveaway to know
their employees or as a giveaway to know customers that they have trying to make
customers that they have trying to make
customers that they have trying to make those sales can bring cash in the door
those sales can bring cash in the door
those sales can bring cash in the door and you can also build your product
and you can also build your product
and you can also build your product around the challenges that they
around the challenges that they
around the challenges that they may have specifically to them so you
may have specifically to them so you
may have specifically to them so you might have to design the bag in a
might have to design the bag in a
might have to design the bag in a certain way to help accommodate certain
certain way to help accommodate certain
certain way to help accommodate certain products you know they might have
products you know they might have
products you know they might have specific needs that they they’re asking
specific needs that they they’re asking
specific needs that they they’re asking you for you can put a logo on the bag or
you for you can put a logo on the bag or
you for you can put a logo on the bag or whatever it is but if you can design
whatever it is but if you can design
whatever it is but if you can design around the customer then you have money
around the customer then you have money
around the customer then you have money coming into your business and it’s
coming into your business and it’s
coming into your business and it’s sizable money it’s not one-off selling
sizable money it’s not one-off selling
sizable money it’s not one-off selling to consumers but you know they’re making
to consumers but you know they’re making
to consumers but you know they’re making orders hopefully at least in the
orders hopefully at least in the
orders hopefully at least in the hundreds so it’s a great way to be able
hundreds so it’s a great way to be able
hundreds so it’s a great way to be able to kind of get that business off the
to kind of get that business off the
to kind of get that business off the ground the last thing we do is try to
ground the last thing we do is try to
ground the last thing we do is try to find influencers so people who are in
find influencers so people who are in
find influencers so people who are in your market who can be a source of you
your market who can be a source of you
your market who can be a source of you know influence and can recommend your
know influence and can recommend your
know influence and can recommend your product so it’s great that you are your
product so it’s great that you are your
product so it’s great that you are your own target market you understand the
own target market you understand the
own target market you understand the needs of makeup artists it’s fantastic
needs of makeup artists it’s fantastic
needs of makeup artists it’s fantastic to kind of build around the problem
to kind of build around the problem
to kind of build around the problem there who is the most respected makeup
there who is the most respected makeup
there who is the most respected makeup artist in the world and can you get them
artist in the world and can you get them
artist in the world and can you get them to use your product and endorse it or
to use your product and endorse it or
to use your product and endorse it or their celebrities who you don’t need
their celebrities who you don’t need
their celebrities who you don’t need their makeup with them all the time and
their makeup with them all the time and
their makeup with them all the time and they can potentially recommend your
they can potentially recommend your
they can potentially recommend your product or is there an industry
product or is there an industry
product or is there an industry association for makeup artists that you
association for makeup artists that you
association for makeup artists that you can show your product to and get them to
can show your product to and get them to
can show your product to and get them to endorse it so look for people who if
endorse it so look for people who if
endorse it so look for people who if they said it was a good product other
they said it was a good product other
they said it was a good product other people would listen to them so it’s a
people would listen to them so it’s a
people would listen to them so it’s a lot easier to go out there got one
lot easier to go out there got one
lot easier to go out there got one person and have them influence many
person and have them influence many
person and have them influence many other people than for you to try to
other people than for you to try to
other people than for you to try to reach all those many other people by
reach all those many other people by
reach all those many other people by yourself so hopefully that helps so you
yourself so hopefully that helps so you
yourself so hopefully that helps so you know look at how big your market is is
know look at how big your market is is
know look at how big your market is is it just for makeup artists or is there a
it just for makeup artists or is there a
it just for makeup artists or is there a bigger market try to go out there a big
bigger market try to go out there a big
bigger market try to go out there a big customer and get them to place at least
customer and get them to place at least
customer and get them to place at least hundreds of orders and then look for
hundreds of orders and then look for
hundreds of orders and then look for influencers to see who can help
influencers to see who can help
influencers to see who can help recommend your product and promote it
recommend your product and promote it
recommend your product and promote it for you so hopefully that helps many
for you so hopefully that helps many
for you so hopefully that helps many well if you guys liked the video please
well if you guys liked the video please
well if you guys liked the video please give it a thumbs up I love seeing those
give it a thumbs up I love seeing those
give it a thumbs up I love seeing those come in and I’d also love to hear what
come in and I’d also love to hear what
come in and I’d also love to hear what you have to think if you have any other
you have to think if you have any other
you have to think if you have any other advice to mind well as well if you want
advice to mind well as well if you want
advice to mind well as well if you want to leave a comment under the video and
to leave a comment under the video and
to leave a comment under the video and stay tuned for next episode
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