hi I’m Evan Carmichael welcome to another edition of ask Evan today I’m
another edition of ask Evan today I’m
another edition of ask Evan today I’m going to answer a question from one of
going to answer a question from one of
going to answer a question from one of my newsletter readers chief who runs a
my newsletter readers chief who runs a
my newsletter readers chief who runs a gym and is looking for ways to improve
gym and is looking for ways to improve
gym and is looking for ways to improve his profitability and turn the company
his profitability and turn the company
his profitability and turn the company around so ajith some ideas for you I
around so ajith some ideas for you I
around so ajith some ideas for you I think the most important thing you can
think the most important thing you can
think the most important thing you can work on is the engagement of your
work on is the engagement of your
work on is the engagement of your audience one of the biggest things you
audience one of the biggest things you
audience one of the biggest things you see every January with Jim’s is
see every January with Jim’s is
see every January with Jim’s is everybody’s kind of hitting the gym
everybody’s kind of hitting the gym
everybody’s kind of hitting the gym trying to make those new year’s
trying to make those new year’s
trying to make those new year’s resolutions work and then the rate drops
resolutions work and then the rate drops
resolutions work and then the rate drops off hugely you don’t see people going to
off hugely you don’t see people going to
off hugely you don’t see people going to the gym anymore after January and then
the gym anymore after January and then
the gym anymore after January and then it’s another big rush the next year so
it’s another big rush the next year so
it’s another big rush the next year so the thing for you I think would be how
the thing for you I think would be how
the thing for you I think would be how can you make those people stick around
can you make those people stick around
can you make those people stick around how can you get that engagement level
how can you get that engagement level
how can you get that engagement level high because if people are committed to
high because if people are committed to
high because if people are committed to your gym they’re going to come more
your gym they’re going to come more
your gym they’re going to come more often they’re going to spend more money
often they’re going to spend more money
often they’re going to spend more money with you they’re going to sign up for
with you they’re going to sign up for
with you they’re going to sign up for some classes they’re going to bring
some classes they’re going to bring
some classes they’re going to bring their friends with them so how can you
their friends with them so how can you
their friends with them so how can you keep that system so people want to come
keep that system so people want to come
keep that system so people want to come back to your gym so some things to look
back to your gym so some things to look
back to your gym so some things to look at you may want to have free classes to
at you may want to have free classes to
at you may want to have free classes to encourage people to come in you may want
encourage people to come in you may want
encourage people to come in you may want to have workshops with experts for again
to have workshops with experts for again
to have workshops with experts for again for your current customer base to come
for your current customer base to come
for your current customer base to come back make sure they keep coming back
back make sure they keep coming back
back make sure they keep coming back offer some special days where they can
offer some special days where they can
offer some special days where they can bring their friends in look for
bring their friends in look for
bring their friends in look for different ways to get that engagement
different ways to get that engagement
different ways to get that engagement level high if it’s sending them emails
level high if it’s sending them emails
level high if it’s sending them emails calling them try to keep them motivated
calling them try to keep them motivated
calling them try to keep them motivated maybe you have a goal sheet at the gym
maybe you have a goal sheet at the gym
maybe you have a goal sheet at the gym to how people fill out their goals and
to how people fill out their goals and
to how people fill out their goals and keep track of how they’re doing
keep track of how they’re doing
keep track of how they’re doing basically want to try to find ways to
basically want to try to find ways to
basically want to try to find ways to get that motivation level high so they
get that motivation level high so they
get that motivation level high so they keep wanting to come back and spend time
keep wanting to come back and spend time
keep wanting to come back and spend time with you if you can do that you’ve
with you if you can do that you’ve
with you if you can do that you’ve solved a huge problem that most of the
solved a huge problem that most of the
solved a huge problem that most of the gyms are facing and if you have those
gyms are facing and if you have those
gyms are facing and if you have those repeat people coming back again they’re
repeat people coming back again they’re
repeat people coming back again they’re bringing their friends are spending more
bringing their friends are spending more
bringing their friends are spending more money on your gear and classes etc so
money on your gear and classes etc so
money on your gear and classes etc so Doug be the first nut I try to crack to
Doug be the first nut I try to crack to
Doug be the first nut I try to crack to get your business even more profitable
get your business even more profitable
get your business even more profitable you can also look at different ways that
you can also look at different ways that
you can also look at different ways that are you know low-cost marketing to bring
are you know low-cost marketing to bring
are you know low-cost marketing to bring more attention to your business one can
more attention to your business one can
more attention to your business one can be to partner up with other business
be to partner up with other business
be to partner up with other business owners so you know you promote them they
owners so you know you promote them they
owners so you know you promote them they promote you type of thing local
promote you type of thing local
promote you type of thing local businesses that are kind of located
businesses that are kind of located
businesses that are kind of located around where you are and then I’d also
around where you are and then I’d also
around where you are and then I’d also try to partner up with some media
try to partner up with some media
try to partner up with some media outlets position yourself as an expert
outlets position yourself as an expert
outlets position yourself as an expert whenever there’s articles that they need
whenever there’s articles that they need
whenever there’s articles that they need an expert to comment on health fitness
an expert to comment on health fitness
an expert to comment on health fitness related you want to be the go-to person
related you want to be the go-to person
related you want to be the go-to person to be able to
to be able to
to be able to to those questions and you make a kind
to those questions and you make a kind
to those questions and you make a kind of little splash with your local media
of little splash with your local media
of little splash with your local media again get well-known get people coming
again get well-known get people coming
again get well-known get people coming into the gym but your biggest thing is
into the gym but your biggest thing is
into the gym but your biggest thing is still that engagement so if you get
still that engagement so if you get
still that engagement so if you get people to come in you don’t want them
people to come in you don’t want them
people to come in you don’t want them just a stick for a couple weeks you want
just a stick for a couple weeks you want
just a stick for a couple weeks you want them to stick for the whole year bring
them to stick for the whole year bring
them to stick for the whole year bring their friends spend lots of money with
their friends spend lots of money with
their friends spend lots of money with you so hope that helps for anybody
you so hope that helps for anybody
you so hope that helps for anybody watching the video I love to hear your
watching the video I love to hear your
watching the video I love to hear your thoughts if you want to leave a comment
thoughts if you want to leave a comment
thoughts if you want to leave a comment on the video and if you like the video
on the video and if you like the video
on the video and if you like the video please give it a thumbs up I love seeing
please give it a thumbs up I love seeing
please give it a thumbs up I love seeing those and we’ll see you on the next
those and we’ll see you on the next
those and we’ll see you on the next episode
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