hi I’m Evan Carmichael welcome to another edition of ask Evan in today’s
another edition of ask Evan in today’s
another edition of ask Evan in today’s episode I’m going to answer questions
episode I’m going to answer questions
episode I’m going to answer questions from one of my readers Paul who wrote in
from one of my readers Paul who wrote in
from one of my readers Paul who wrote in on the Telus talks business blog that I
on the Telus talks business blog that I
on the Telus talks business blog that I write for and he’s starting a media
write for and he’s starting a media
write for and he’s starting a media advertising agency and is worried about
advertising agency and is worried about
advertising agency and is worried about how to start it up and differentiate
how to start it up and differentiate
how to start it up and differentiate himself is a lot of competition and he’s
himself is a lot of competition and he’s
himself is a lot of competition and he’s wondering how he can kind of stand out
wondering how he can kind of stand out
wondering how he can kind of stand out from his competition so Paul since he
from his competition so Paul since he
from his competition so Paul since he wrote in on the telus blog I’ll tell you
wrote in on the telus blog I’ll tell you
wrote in on the telus blog I’ll tell you a little bit about what I do with Telus
a little bit about what I do with Telus
a little bit about what I do with Telus talks business and how that might help
talks business and how that might help
talks business and how that might help your story since you’re providing the
your story since you’re providing the
your story since you’re providing the service based business your key
service based business your key
service based business your key differentiating factor think should be
differentiating factor think should be
differentiating factor think should be your service so you’re providing a lot
your service so you’re providing a lot
your service so you’re providing a lot of value through whatever service you’re
of value through whatever service you’re
of value through whatever service you’re offering but you want to go out of your
offering but you want to go out of your
offering but you want to go out of your way to provide exceptional customer
way to provide exceptional customer
way to provide exceptional customer service and think of other ways we will
service and think of other ways we will
service and think of other ways we will help your potential clients that way you
help your potential clients that way you
help your potential clients that way you can turn small projects into big
can turn small projects into big
can turn small projects into big projects into big repeat projects into
projects into big repeat projects into
projects into big repeat projects into referrals and that’s awesome way to grow
referrals and that’s awesome way to grow
referrals and that’s awesome way to grow your business so here’s a little story
your business so here’s a little story
your business so here’s a little story but what I did with tells talks business
but what I did with tells talks business
but what I did with tells talks business and hopefully hopefully the guys that
and hopefully hopefully the guys that
and hopefully hopefully the guys that tell us don’t mind me telling this story
tell us don’t mind me telling this story
tell us don’t mind me telling this story we’ll see I guess after this video so
we’ll see I guess after this video so
we’ll see I guess after this video so they first hired me to create a blog
they first hired me to create a blog
they first hired me to create a blog post and they hired a whole bunch of
post and they hired a whole bunch of
post and they hired a whole bunch of bloggers and they said three to five
bloggers and they said three to five
bloggers and they said three to five hundred words create a blog post and it
hundred words create a blog post and it
hundred words create a blog post and it was on a famous entrepreneur topic and
was on a famous entrepreneur topic and
was on a famous entrepreneur topic and and I did but instead of riding through
and I did but instead of riding through
and I did but instead of riding through 25 min two words i wrote 1500 words and
25 min two words i wrote 1500 words and
25 min two words i wrote 1500 words and i’ve created videos that went along with
i’ve created videos that went along with
i’ve created videos that went along with it and then I marketed and promoted it
it and then I marketed and promoted it
it and then I marketed and promoted it to my audience we’ve got people involved
to my audience we’ve got people involved
to my audience we’ve got people involved and people sort of comment and i
and people sort of comment and i
and people sort of comment and i responded to the comments and we had a
responded to the comments and we had a
responded to the comments and we had a whole bunch of activity around all the
whole bunch of activity around all the
whole bunch of activity around all the posts that i was creating and as a
posts that i was creating and as a
posts that i was creating and as a result they wanted to make it a series
result they wanted to make it a series
result they wanted to make it a series and hire me back to do more of these
and hire me back to do more of these
and hire me back to do more of these posts and then that became an ongoing
posts and then that became an ongoing
posts and then that became an ongoing ongoing series and creating more videos
ongoing series and creating more videos
ongoing series and creating more videos and more content and now what I’ll try
and more content and now what I’ll try
and more content and now what I’ll try to do with them is i’ll create quarterly
to do with them is i’ll create quarterly
to do with them is i’ll create quarterly reports to say here’s what entrepreneurs
reports to say here’s what entrepreneurs
reports to say here’s what entrepreneurs are thinking about and there’s no value
are thinking about and there’s no value
are thinking about and there’s no value and that for me except i’m helping my
and that for me except i’m helping my
and that for me except i’m helping my client and they want to work with me on
client and they want to work with me on
client and they want to work with me on an ongoing basis so i don’t get paid to
an ongoing basis so i don’t get paid to
an ongoing basis so i don’t get paid to create extra stuff for them like these
create extra stuff for them like these
create extra stuff for them like these reports so create a quarterly report
reports so create a quarterly report
reports so create a quarterly report seeing the kind of state of
seeing the kind of state of
seeing the kind of state of entrepreneurship i’ll try to meet with
entrepreneurship i’ll try to meet with
entrepreneurship i’ll try to meet with one Supporter to talk about ideas to
one Supporter to talk about ideas to
one Supporter to talk about ideas to help them grow their business even if
help them grow their business even if
help them grow their business even if there’s no benefit for me what kind of
there’s no benefit for me what kind of
there’s no benefit for me what kind of brainstorm ideas and what they can do to
brainstorm ideas and what they can do to
brainstorm ideas and what they can do to help kind of grow their their practice
help kind of grow their their practice
help kind of grow their their practice online and all that kind of extra
online and all that kind of extra
online and all that kind of extra service leads to a great working
service leads to a great working
service leads to a great working relationship they want to hire me back I
relationship they want to hire me back I
relationship they want to hire me back I love working with them they’re fantastic
love working with them they’re fantastic
love working with them they’re fantastic people so it’s kind of working out from
people so it’s kind of working out from
people so it’s kind of working out from both sides and able to go out and get
both sides and able to go out and get
both sides and able to go out and get other business as well that’s that’s
other business as well that’s that’s
other business as well that’s that’s kind of similar so it’s through that
kind of similar so it’s through that
kind of similar so it’s through that exceptional service you turn that one
exceptional service you turn that one
exceptional service you turn that one kind of one-off potentially small job
kind of one-off potentially small job
kind of one-off potentially small job into an ongoing BP project that then
into an ongoing BP project that then
into an ongoing BP project that then grows in size and you can get referrals
grows in size and you can get referrals
grows in size and you can get referrals out of it especially when you’re dealing
out of it especially when you’re dealing
out of it especially when you’re dealing with a business type of customer if you
with a business type of customer if you
with a business type of customer if you can prove that you are an indispensable
can prove that you are an indispensable
can prove that you are an indispensable part of their business you’re almost a
part of their business you’re almost a
part of their business you’re almost a part of their business instead of just
part of their business instead of just
part of their business instead of just being a service provider think of
being a service provider think of
being a service provider think of yourself as an extension of their
yourself as an extension of their
yourself as an extension of their marketing and advertising arm so you’re
marketing and advertising arm so you’re
marketing and advertising arm so you’re thinking about other ways to grow their
thinking about other ways to grow their
thinking about other ways to grow their business besides just what you can offer
business besides just what you can offer
business besides just what you can offer it’s a fantastic way to be able to kind
it’s a fantastic way to be able to kind
it’s a fantastic way to be able to kind of get yourself in establish yourself
of get yourself in establish yourself
of get yourself in establish yourself and build a nice big business for
and build a nice big business for
and build a nice big business for yourself so I hope that helps I’d love
yourself so I hope that helps I’d love
yourself so I hope that helps I’d love to hear what you have to think about it
to hear what you have to think about it
to hear what you have to think about it everybody else watching a video if you
everybody else watching a video if you
everybody else watching a video if you want to leave a comment on the video I
want to leave a comment on the video I
want to leave a comment on the video I always appreciate those and I love
always appreciate those and I love
always appreciate those and I love seeing the thumbs ups keeps me motivated
seeing the thumbs ups keeps me motivated
seeing the thumbs ups keeps me motivated to want to do more of these videos so
to want to do more of these videos so
to want to do more of these videos so please leave a thumbs up below and stay
please leave a thumbs up below and stay
please leave a thumbs up below and stay tuned for next episode
”
Be First to Comment