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Selling your PR plan – Ask Evan


hi I’m Evan Carmichael welcome to

hi I’m Evan Carmichael welcome to another edition of ask Evan in today’s

another edition of ask Evan in today’s

another edition of ask Evan in today’s video I’m going to answer question from

video I’m going to answer question from

video I’m going to answer question from one of our readers dedi who is a PR

one of our readers dedi who is a PR

one of our readers dedi who is a PR consultant at a hospital and he put

consultant at a hospital and he put

consultant at a hospital and he put together a plan to help market the

together a plan to help market the

together a plan to help market the hospital and get some media attention to

hospital and get some media attention to

hospital and get some media attention to get new customers coming in the plan was

get new customers coming in the plan was

get new customers coming in the plan was rejected and now months later it’s come

rejected and now months later it’s come

rejected and now months later it’s come back they said they want to implement it

back they said they want to implement it

back they said they want to implement it but didn’t have the time to do it and he

but didn’t have the time to do it and he

but didn’t have the time to do it and he wanted my advice on what he should do so

wanted my advice on what he should do so

wanted my advice on what he should do so daddy it sounds like the the company

daddy it sounds like the the company

daddy it sounds like the the company you’re working for isn’t really

you’re working for isn’t really

you’re working for isn’t really committed to the strategies and there

committed to the strategies and there

committed to the strategies and there they may be hoping for some really fast

they may be hoping for some really fast

they may be hoping for some really fast results and so you need to watch

results and so you need to watch

results and so you need to watch carefully that you can manage

carefully that you can manage

carefully that you can manage expectations so they’re not going to get

expectations so they’re not going to get

expectations so they’re not going to get immediate results and if they’re not

immediate results and if they’re not

immediate results and if they’re not committed to it they could have some

committed to it they could have some

committed to it they could have some problems and that could impact your job

problems and that could impact your job

problems and that could impact your job security as well because you didn’t

security as well because you didn’t

security as well because you didn’t deliver on what was supposed to be this

deliver on what was supposed to be this

deliver on what was supposed to be this big plan so in terms of managing

big plan so in terms of managing

big plan so in terms of managing expectations what i would do is lay out

expectations what i would do is lay out

expectations what i would do is lay out my plan for what they can expect over

my plan for what they can expect over

my plan for what they can expect over the next say six months and next year

the next say six months and next year

the next say six months and next year maybe three months six months in and

maybe three months six months in and

maybe three months six months in and year as you kind of roll out your

year as you kind of roll out your

year as you kind of roll out your strategy and let them know what they can

strategy and let them know what they can

strategy and let them know what they can expect and if they can you know do this

expect and if they can you know do this

expect and if they can you know do this for a year afterwards then here’s what

for a year afterwards then here’s what

for a year afterwards then here’s what we can expect so you can kind of manage

we can expect so you can kind of manage

we can expect so you can kind of manage what they think is going to happen so

what they think is going to happen so

what they think is going to happen so then when results come in they’re not

then when results come in they’re not

then when results come in they’re not terribly disappointed but it does sound

terribly disappointed but it does sound

terribly disappointed but it does sound like they’re not super committed to this

like they’re not super committed to this

like they’re not super committed to this and there may be some issues on going

and there may be some issues on going

and there may be some issues on going with them and something to think about

with them and something to think about

with them and something to think about for your own self as well if you’re not

for your own self as well if you’re not

for your own self as well if you’re not getting the support and your company

getting the support and your company

getting the support and your company they’re not recognizing your talents

they’re not recognizing your talents

they’re not recognizing your talents then maybe it’s time to look for either

then maybe it’s time to look for either

then maybe it’s time to look for either another job or start you’re bitten your

another job or start you’re bitten your

another job or start you’re bitten your own business as well and hopefully some

own business as well and hopefully some

own business as well and hopefully some of these videos might help you kind of

of these videos might help you kind of

of these videos might help you kind of get off the ground with that so I hope

get off the ground with that so I hope

get off the ground with that so I hope that was helpful daddy for everybody

that was helpful daddy for everybody

that was helpful daddy for everybody watching love to hear you have to say if

watching love to hear you have to say if

watching love to hear you have to say if you won’t leave a comment under the

you won’t leave a comment under the

you won’t leave a comment under the video and if you like the video please

video and if you like the video please

video and if you like the video please give it a thumbs up I always appreciate

give it a thumbs up I always appreciate

give it a thumbs up I always appreciate those makes me want to do more of these

those makes me want to do more of these

those makes me want to do more of these videos so thank you and see you on the

videos so thank you and see you on the

videos so thank you and see you on the next episode

”

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