Chantelle I want to be my own company of organic products for the body but i have
organic products for the body but i have
organic products for the body but i have no finances now or guidance as to how i
no finances now or guidance as to how i
no finances now or guidance as to how i start who do I seek advice from I am 28
start who do I seek advice from I am 28
start who do I seek advice from I am 28 years old so starting the company we’re
years old so starting the company we’re
years old so starting the company we’re going to progress doesn’t have finances
going to progress doesn’t have finances
going to progress doesn’t have finances needs wisdom guidance 28 years old
needs wisdom guidance 28 years old
needs wisdom guidance 28 years old Chantelle southern come this is an
Chantelle southern come this is an
Chantelle southern come this is an interesting one because this is yeah you
interesting one because this is yeah you
interesting one because this is yeah you could argue a pretty crowded market so I
could argue a pretty crowded market so I
could argue a pretty crowded market so I think you need a differentiated what is
think you need a differentiated what is
think you need a differentiated what is it you’ve got around organic products
it you’ve got around organic products
it you’ve got around organic products whether it’s skincare or whatever which
whether it’s skincare or whatever which
whether it’s skincare or whatever which is very different i think to Evans point
is very different i think to Evans point
is very different i think to Evans point you’ve got to really believe in your
you’ve got to really believe in your
you’ve got to really believe in your product you’ve got to love your idea you
product you’ve got to love your idea you
product you’ve got to love your idea you gotta love your product because that’s
gotta love your product because that’s
gotta love your product because that’s the first essence you got to have you
the first essence you got to have you
the first essence you got to have you got then think secondly how do i
got then think secondly how do i
got then think secondly how do i differentiate myself because you know
differentiate myself because you know
differentiate myself because you know there’s this candidly it’s probably a
there’s this candidly it’s probably a
there’s this candidly it’s probably a sea of mediocre fights out there but
sea of mediocre fights out there but
sea of mediocre fights out there but it’s a noisy market so what do you do
it’s a noisy market so what do you do
it’s a noisy market so what do you do differently and then all the other
differently and then all the other
differently and then all the other things evans talked about in terms of
things evans talked about in terms of
things evans talked about in terms of kind of market testing market tested
kind of market testing market tested
kind of market testing market tested with your friends market st with other
with your friends market st with other
with your friends market st with other people find the market and then again
people find the market and then again
people find the market and then again once you’ve done that then you can scale
once you’ve done that then you can scale
once you’ve done that then you can scale up set up a website whatever in terms of
up set up a website whatever in terms of
up set up a website whatever in terms of the distribution make it a point to use
the distribution make it a point to use
the distribution make it a point to use great products like sage pay on your
great products like sage pay on your
great products like sage pay on your website you can do all that sort of
website you can do all that sort of
website you can do all that sort of stuff as well now what i would argue is
stuff as well now what i would argue is
stuff as well now what i would argue is when you sell but no money don’t
when you sell but no money don’t
when you sell but no money don’t underestimate it because if you got good
underestimate it because if you got good
underestimate it because if you got good products with all these things golden
products with all these things golden
products with all these things golden rule of business is net expenses get
rule of business is net expenses get
rule of business is net expenses get ahead of revenues so go and do a bit of
ahead of revenues so go and do a bit of
ahead of revenues so go and do a bit of test driving with stuff even your
test driving with stuff even your
test driving with stuff even your friends if it’s a great product they’ll
friends if it’s a great product they’ll
friends if it’s a great product they’ll pay five bucks for it and with these
pay five bucks for it and with these
pay five bucks for it and with these sort of products typically the
sort of products typically the
sort of products typically the manufacturing costs it should be like
manufacturing costs it should be like
manufacturing costs it should be like eighty ninety percent gross margin
eighty ninety percent gross margin
eighty ninety percent gross margin business so if you got the sort of
business so if you got the sort of
business so if you got the sort of pricing right you could do test drive
pricing right you could do test drive
pricing right you could do test drive and you could get in enough money to go
and you could get in enough money to go
and you could get in enough money to go to the next stage and you kind of want
to the next stage and you kind of want
to the next stage and you kind of want to break it down and skinny it down in
to break it down and skinny it down in
to break it down and skinny it down in these little increments well you don’t
these little increments well you don’t
these little increments well you don’t scale up or do stupid stuff but you just
scale up or do stupid stuff but you just
scale up or do stupid stuff but you just do baby steps on a big idea that you you
do baby steps on a big idea that you you
do baby steps on a big idea that you you go to a market but it is a crowded
go to a market but it is a crowded
go to a market but it is a crowded market I think Evans got a lot of
market I think Evans got a lot of
market I think Evans got a lot of experience in this space so what are
experience in this space so what are
experience in this space so what are your thoughts of them to me either lack
your thoughts of them to me either lack
your thoughts of them to me either lack of financing is similar to somebody seen
of financing is similar to somebody seen
of financing is similar to somebody seen there too
there too
there too or they’re too young it’s just another
or they’re too young it’s just another
or they’re too young it’s just another limiting belief it’s another excuse it’s
limiting belief it’s another excuse it’s
limiting belief it’s another excuse it’s it’s like oh I don’t come from the right
it’s like oh I don’t come from the right
it’s like oh I don’t come from the right family or I didn’t get the right
family or I didn’t get the right
family or I didn’t get the right education or you know in my country you
education or you know in my country you
education or you know in my country you can’t do this and it’s never about the
can’t do this and it’s never about the
can’t do this and it’s never about the resources as an entrepreneur it’s about
resources as an entrepreneur it’s about
resources as an entrepreneur it’s about you’re resourceful pneus and if you go
you’re resourceful pneus and if you go
you’re resourceful pneus and if you go back and you look at any other guys who
back and you look at any other guys who
back and you look at any other guys who have started the companies that you look
have started the companies that you look
have started the companies that you look up to in the cosmetics business look at
up to in the cosmetics business look at
up to in the cosmetics business look at the founder you know they started in
the founder you know they started in
the founder you know they started in their kitchen miss teen ingredients
their kitchen miss teen ingredients
their kitchen miss teen ingredients putting things in jars and selling them
putting things in jars and selling them
putting things in jars and selling them like you may not look at uh you know the
like you may not look at uh you know the
like you may not look at uh you know the body shop now and say you know a lot I
body shop now and say you know a lot I
body shop now and say you know a lot I need to get that kind of distribution
need to get that kind of distribution
need to get that kind of distribution and that’s not possible I need to raise
and that’s not possible I need to raise
and that’s not possible I need to raise millions of dollars to do it but the
millions of dollars to do it but the
millions of dollars to do it but the body shop was started because I need
body shop was started because I need
body shop was started because I need erotic her husband left her to go ride a
erotic her husband left her to go ride a
erotic her husband left her to go ride a horse from Argentina to New York City
horse from Argentina to New York City
horse from Argentina to New York City that was his dream and so took him a
that was his dream and so took him a
that was his dream and so took him a year and a half to do that and so she
year and a half to do that and so she
year and a half to do that and so she need to make money support herself with
need to make money support herself with
need to make money support herself with her husband on this huge trip and so she
her husband on this huge trip and so she
her husband on this huge trip and so she just started selling stuff that she made
just started selling stuff that she made
just started selling stuff that she made in jars and that’s the start right so
in jars and that’s the start right so
in jars and that’s the start right so it’s never about how much money you have
it’s never about how much money you have
it’s never about how much money you have get started now with what you have and
get started now with what you have and
get started now with what you have and start selling to your friends and to
start selling to your friends and to
start selling to your friends and to Stevens Point find something that’s
Stevens Point find something that’s
Stevens Point find something that’s different because there are a ton of
different because there are a ton of
different because there are a ton of products out there but it’s don’t don’t
products out there but it’s don’t don’t
products out there but it’s don’t don’t hold onto the excuse that I don’t have
hold onto the excuse that I don’t have
hold onto the excuse that I don’t have the money to do this because it’s always
the money to do this because it’s always
the money to do this because it’s always about how resourceful you are and the
about how resourceful you are and the
about how resourceful you are and the most successful entrepreneurs likely
most successful entrepreneurs likely
most successful entrepreneurs likely started with less than what you already
started with less than what you already
started with less than what you already have right now you already have all the
have right now you already have all the
have right now you already have all the resources you need to be successful Evan
resources you need to be successful Evan
resources you need to be successful Evan message I think that it’s a key key
message I think that it’s a key key
message I think that it’s a key key aspect of the greater the innovation and
aspect of the greater the innovation and
aspect of the greater the innovation and the more creative you get the less money
the more creative you get the less money
the more creative you get the less money you have because you have to and and
you have because you have to and and
you have because you have to and and actually even even though you know such
actually even even though you know such
actually even even though you know such as a big company buys I say to be where
as a big company buys I say to be where
as a big company buys I say to be where every day treat the company’s money as
every day treat the company’s money as
every day treat the company’s money as if it’s your own sink like a start-up
if it’s your own sink like a start-up
if it’s your own sink like a start-up you know what would you do what would
you know what would you do what would
you know what would you do what would you stop what were you double down the
you stop what were you double down the
you stop what were you double down the how how do we make a difference to
how how do we make a difference to
how how do we make a difference to customers and I think the greatest
customers and I think the greatest
customers and I think the greatest entrepreneurs I’d met you know whether
entrepreneurs I’d met you know whether
entrepreneurs I’d met you know whether it’s the Branson’s all these guys it
it’s the Branson’s all these guys it
it’s the Branson’s all these guys it just started with nothing they started
just started with nothing they started
just started with nothing they started with you know he is a guy who started
with you know he is a guy who started
with you know he is a guy who started with a loan from his arm you know a
with a loan from his arm you know a
with a loan from his arm you know a couple of hundred bucks and that would
couple of hundred bucks and that would
couple of hundred bucks and that would sit and then build a multi-million
sit and then build a multi-million
sit and then build a multi-million Empire now I do
Empire now I do
Empire now I do think is a good kind of culture and
think is a good kind of culture and
think is a good kind of culture and philosophy to run your business kind of
philosophy to run your business kind of
philosophy to run your business kind of Lena mean even when you scale up but
Lena mean even when you scale up but
Lena mean even when you scale up but starting you’ve got a pic pic
starting you’ve got a pic pic
starting you’ve got a pic pic something’s big idea pursue your
something’s big idea pursue your
something’s big idea pursue your passions get a product 8 even if you
passions get a product 8 even if you
passions get a product 8 even if you kind of mix it in the kitchens get a fan
kind of mix it in the kitchens get a fan
kind of mix it in the kitchens get a fan base and then think about you know the
base and then think about you know the
base and then think about you know the other innovations what other mixes or
other innovations what other mixes or
other innovations what other mixes or never think that you’re locked into a
never think that you’re locked into a
never think that you’re locked into a kind of cul-de-sac where you have to do
kind of cul-de-sac where you have to do
kind of cul-de-sac where you have to do the same all the time early stage of
the same all the time early stage of
the same all the time early stage of business you got to be innovating all
business you got to be innovating all
business you got to be innovating all the time you might even change the
the time you might even change the
the time you might even change the product every day based on feedback from
product every day based on feedback from
product every day based on feedback from your customers and I think the other
your customers and I think the other
your customers and I think the other thing that’s really important there is
thing that’s really important there is
thing that’s really important there is what it does is be open in your mind to
what it does is be open in your mind to
what it does is be open in your mind to where it takes you because you’ll never
where it takes you because you’ll never
where it takes you because you’ll never know where you end up as a business and
know where you end up as a business and
know where you end up as a business and and every business that starts with an
and every business that starts with an
and every business that starts with an idea the end product that they build is
idea the end product that they build is
idea the end product that they build is very often different from where they
very often different from where they
very often different from where they started so be very open to that FIBA and
started so be very open to that FIBA and
started so be very open to that FIBA and again through social media wow what a
again through social media wow what a
again through social media wow what a great way to get social antenna on what
great way to get social antenna on what
great way to get social antenna on what your customers love about your products
your customers love about your products
your customers love about your products and what you need to change ya mean to
and what you need to change ya mean to
and what you need to change ya mean to that point you look at a couple like
that point you look at a couple like
that point you look at a couple like Wrigley’s that’s made his fortune in
Wrigley’s that’s made his fortune in
Wrigley’s that’s made his fortune in gone they started off selling baking
gone they started off selling baking
gone they started off selling baking soda and gum was just a bonus that for
soda and gum was just a bonus that for
soda and gum was just a bonus that for every you know five packs of baking soda
every you know five packs of baking soda
every you know five packs of baking soda you get a free pack of gum and the gum
you get a free pack of gum and the gum
you get a free pack of gum and the gum just took off so started selling the gum
just took off so started selling the gum
just took off so started selling the gum you look at BMW and their logo that
you look at BMW and their logo that
you look at BMW and their logo that circle is a propeller because they still
circle is a propeller because they still
circle is a propeller because they still go up making airplanes and then they got
go up making airplanes and then they got
go up making airplanes and then they got out of the airplane business and one of
out of the airplane business and one of
out of the airplane business and one of the cars and so it’s it’s super common
the cars and so it’s it’s super common
the cars and so it’s it’s super common to the switch
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