and we are live welcome everybody to another google hangout super excited to
another google hangout super excited to
another google hangout super excited to be back here with you another fun day of
be back here with you another fun day of
be back here with you another fun day of hang us about the begin and we started
hang us about the begin and we started
hang us about the begin and we started off with Jen the fantasy copywriter you
off with Jen the fantasy copywriter you
off with Jen the fantasy copywriter you can look her up at this is much Jen
can look her up at this is much Jen
can look her up at this is much Jen welcome back thank you so much it’s good
welcome back thank you so much it’s good
welcome back thank you so much it’s good to be here your I love the energy it’s
to be here your I love the energy it’s
to be here your I love the energy it’s grade the big smile on it’s good yeah
grade the big smile on it’s good yeah
grade the big smile on it’s good yeah you too I was just thinking that so
you too I was just thinking that so
you too I was just thinking that so what’s the update I mean for people
what’s the update I mean for people
what’s the update I mean for people watching it guess we’ve been if its
watching it guess we’ve been if its
watching it guess we’ve been if its first time watching this series it’s
first time watching this series it’s
first time watching this series it’s about helping jen build the copywriting
about helping jen build the copywriting
about helping jen build the copywriting business around her one word which is
business around her one word which is
business around her one word which is fantasy and we’ve been kind of monthly
fantasy and we’ve been kind of monthly
fantasy and we’ve been kind of monthly doing updates and seeing how she’s doing
doing updates and seeing how she’s doing
doing updates and seeing how she’s doing and helping her along so how are we
and helping her along so how are we
and helping her along so how are we doing and happy to help you along yeah
doing and happy to help you along yeah
doing and happy to help you along yeah things are going really good um i had a
things are going really good um i had a
things are going really good um i had a really awesome month last month got new
really awesome month last month got new
really awesome month last month got new three new clients which was really
three new clients which was really
three new clients which was really awesome one of them might be long term
awesome one of them might be long term
awesome one of them might be long term instead of just a project-by-project
instead of just a project-by-project
instead of just a project-by-project basis which is fantastic um and I I
basis which is fantastic um and I I
basis which is fantastic um and I I think a big part of it has been i know i
think a big part of it has been i know i
think a big part of it has been i know i keep talking about celebration it’s kind
keep talking about celebration it’s kind
keep talking about celebration it’s kind of been my theme this year and i really
of been my theme this year and i really
of been my theme this year and i really think that’s helped me out a ton and so
think that’s helped me out a ton and so
think that’s helped me out a ton and so I decided to in the next couple months
I decided to in the next couple months
I decided to in the next couple months create a free course for people to learn
create a free course for people to learn
create a free course for people to learn how to celebrate their business I know
how to celebrate their business I know
how to celebrate their business I know I’ve talked about it on blabs with Rishi
I’ve talked about it on blabs with Rishi
I’ve talked about it on blabs with Rishi and talk about with you and you know
and talk about with you and you know
and talk about with you and you know celebrating you know when you got your
celebrating you know when you got your
celebrating you know when you got your hook off to your publisher and you know
hook off to your publisher and you know
hook off to your publisher and you know all kinds of fun stuff so um anyway I
all kinds of fun stuff so um anyway I
all kinds of fun stuff so um anyway I want to see what I can do to give back
want to see what I can do to give back
want to see what I can do to give back to other people as well as continue
to other people as well as continue
to other people as well as continue doing my copywriting business so and the
doing my copywriting business so and the
doing my copywriting business so and the other thing that I’ve been doing which
other thing that I’ve been doing which
other thing that I’ve been doing which is I think really been huge for me is
is I think really been huge for me is
is I think really been huge for me is I’ve been kind of changing my strategy
I’ve been kind of changing my strategy
I’ve been kind of changing my strategy of my videos and like once a week I do a
of my videos and like once a week I do a
of my videos and like once a week I do a really good solid um video that really
really good solid um video that really
really good solid um video that really helps people with copywriting at least
helps people with copywriting at least
helps people with copywriting at least I’ve been trying to do at least one a
I’ve been trying to do at least one a
I’ve been trying to do at least one a week if not every other week um around
week if not every other week um around
week if not every other week um around like some good tutorial like some good
like some good tutorial like some good
like some good tutorial like some good meaty information for people and one of
meaty information for people and one of
meaty information for people and one of the first ones I got a lot of feedback
the first ones I got a lot of feedback
the first ones I got a lot of feedback was I wrote what I did one on how to
was I wrote what I did one on how to
was I wrote what I did one on how to write an about page and it was probably
write an about page and it was probably
write an about page and it was probably one of the most like quickest um you
one of the most like quickest um you
one of the most like quickest um you know amount of people watch you know
know amount of people watch you know
know amount of people watch you know higher amount of people watch it i pick
higher amount of people watch it i pick
higher amount of people watch it i pick up slope in a quick amount of time
up slope in a quick amount of time
up slope in a quick amount of time and so that would actually gave me like
and so that would actually gave me like
and so that would actually gave me like sort of a clue that I was obviously
sort of a clue that I was obviously
sort of a clue that I was obviously valuable for people and so I created a
valuable for people and so I created a
valuable for people and so I created a workshop from that and I did it work
workshop from that and I did it work
workshop from that and I did it work shop here locally in Portland and then
shop here locally in Portland and then
shop here locally in Portland and then that got me one of my new clients so
that got me one of my new clients so
that got me one of my new clients so obviously it was really successful so
obviously it was really successful so
obviously it was really successful so there’s a lot in there that’s
there’s a lot in there that’s
there’s a lot in there that’s interesting I like it the first thing
interesting I like it the first thing
interesting I like it the first thing that I’m thinking of is one uh could you
that I’m thinking of is one uh could you
that I’m thinking of is one uh could you structure the business of that the
structure the business of that the
structure the business of that the ongoing work is a part of what you do so
ongoing work is a part of what you do so
ongoing work is a part of what you do so it’s part of your business model and
it’s part of your business model and
it’s part of your business model and that like you are booking off instead of
that like you are booking off instead of
that like you are booking off instead of just saying hey hire me to write your
just saying hey hire me to write your
just saying hey hire me to write your about page it’s it’s like part of the
about page it’s it’s like part of the
about page it’s it’s like part of the sales process is that they’re gonna
sales process is that they’re gonna
sales process is that they’re gonna they’re gonna be with you and that’s
they’re gonna be with you and that’s
they’re gonna be with you and that’s your business models like am I will work
your business models like am I will work
your business models like am I will work for you for five hours a week on all
for you for five hours a week on all
for you for five hours a week on all your copywriting needs or whatever it is
your copywriting needs or whatever it is
your copywriting needs or whatever it is yeah so that you have that more built-in
yeah so that you have that more built-in
yeah so that you have that more built-in it’s like I think okay so our first
it’s like I think okay so our first
it’s like I think okay so our first project will be writing the about page I
project will be writing the about page I
project will be writing the about page I think it’ll take us 10 hours to do it or
think it’ll take us 10 hours to do it or
think it’ll take us 10 hours to do it or whatever it is so you get it done in two
whatever it is so you get it done in two
whatever it is so you get it done in two weeks but then it’s is it’s built in to
weeks but then it’s is it’s built in to
weeks but then it’s is it’s built in to your process that that’s the business
your process that that’s the business
your process that that’s the business model and then it’s up to them to kind
model and then it’s up to them to kind
model and then it’s up to them to kind of step out of that if they don’t like
of step out of that if they don’t like
of step out of that if they don’t like it yeah I like that idea I’ve never
it yeah I like that idea I’ve never
it yeah I like that idea I’ve never thought about that sort of an ongoing
thought about that sort of an ongoing
thought about that sort of an ongoing smellman hours uh that’s a cool idea
smellman hours uh that’s a cool idea
smellman hours uh that’s a cool idea that would help me for continuing
that would help me for continuing
that would help me for continuing relationship with people i’m doing
relationship with people i’m doing
relationship with people i’m doing long-term business and rather than
long-term business and rather than
long-term business and rather than having to always get new clients all the
having to always get new clients all the
having to always get new clients all the time right and it may be on you to also
time right and it may be on you to also
time right and it may be on you to also come up with what they should work on
come up with what they should work on
come up with what they should work on next so somebody’s hiring you do the
next so somebody’s hiring you do the
next so somebody’s hiring you do the about page great okay well you know look
about page great okay well you know look
about page great okay well you know look at your product description page and
at your product description page and
at your product description page and look at your home page and look at your
look at your home page and look at your
look at your home page and look at your newsletter and like all of this stuff
newsletter and like all of this stuff
newsletter and like all of this stuff needs to have better copy in if they
needs to have better copy in if they
needs to have better copy in if they understand their pain points then it’s
understand their pain points then it’s
understand their pain points then it’s then it’s just a matter of like
then it’s just a matter of like
then it’s just a matter of like prioritizing okay but we need to get it
prioritizing okay but we need to get it
prioritizing okay but we need to get it all done what am i working on next week
all done what am i working on next week
all done what am i working on next week right I like that idea i think that’s
right I like that idea i think that’s
right I like that idea i think that’s one of the reasons why the UH the
one of the reasons why the UH the
one of the reasons why the UH the workshop did so well is because she you
workshop did so well is because she you
workshop did so well is because she you know she came to kind of learn from me
know she came to kind of learn from me
know she came to kind of learn from me how to write a bat page because she had
how to write a bat page because she had
how to write a bat page because she had a need for it she wanted to do it for an
a need for it she wanted to do it for an
a need for it she wanted to do it for an event she was going to and by the time
event she was going to and by the time
event she was going to and by the time we were done she was kind of like I
we were done she was kind of like I
we were done she was kind of like I brother
brother
brother have you do this my for me you know so
have you do this my for me you know so
have you do this my for me you know so um it kind of highlighted to her I think
um it kind of highlighted to her I think
um it kind of highlighted to her I think you know the detailed process that it
you know the detailed process that it
you know the detailed process that it would take that she wasn’t wanting to do
would take that she wasn’t wanting to do
would take that she wasn’t wanting to do but also like how important it was so if
but also like how important it was so if
but also like how important it was so if I kind of went over other projects that
I kind of went over other projects that
I kind of went over other projects that could be next I like that idea um cuz he
could be next I like that idea um cuz he
could be next I like that idea um cuz he have the same thing happened I when I
have the same thing happened I when I
have the same thing happened I when I did a blab with Jason I mean he was like
did a blab with Jason I mean he was like
did a blab with Jason I mean he was like um that’s awesome for you just do it for
um that’s awesome for you just do it for
um that’s awesome for you just do it for me so I mean obviously that’s working
me so I mean obviously that’s working
me so I mean obviously that’s working you know it’s working for me so I like
you know it’s working for me so I like
you know it’s working for me so I like that idea yeah I think if people see as
that idea yeah I think if people see as
that idea yeah I think if people see as they see copy as a valuable part of
they see copy as a valuable part of
they see copy as a valuable part of their business then having somebody on
their business then having somebody on
their business then having somebody on hand to help them work through their
hand to help them work through their
hand to help them work through their projects mm-hmm would be helpful and not
projects mm-hmm would be helpful and not
projects mm-hmm would be helpful and not just see it as okay well you have a
just see it as okay well you have a
just see it as okay well you have a great about page but the rest of what
great about page but the rest of what
great about page but the rest of what you’re selling all your marketing
you’re selling all your marketing
you’re selling all your marketing communications suck you just a really
communications suck you just a really
communications suck you just a really great page like maybe that’s not enough
great page like maybe that’s not enough
great page like maybe that’s not enough right like yeah you need and I get you
right like yeah you need and I get you
right like yeah you need and I get you can’t have you can’t afford to hire
can’t have you can’t afford to hire
can’t have you can’t afford to hire full-time copywriter but you can have me
full-time copywriter but you can have me
full-time copywriter but you can have me for five hours a week or whatever it is
for five hours a week or whatever it is
for five hours a week or whatever it is to you with all your stuff and over time
to you with all your stuff and over time
to you with all your stuff and over time will knock out all the problems that you
will knock out all the problems that you
will knock out all the problems that you have and copy in your business yeah at
have and copy in your business yeah at
have and copy in your business yeah at least having it as a part of like I
least having it as a part of like I
least having it as a part of like I would set that up as the default way to
would set that up as the default way to
would set that up as the default way to work with you and if they don’t like it
work with you and if they don’t like it
work with you and if they don’t like it then you can go back to just doing
then you can go back to just doing
then you can go back to just doing piecemeal kind of work yeah I like that
piecemeal kind of work yeah I like that
piecemeal kind of work yeah I like that idea a lot and it’s funny because I’m in
idea a lot and it’s funny because I’m in
idea a lot and it’s funny because I’m in the middle it’s one of things I really
the middle it’s one of things I really
the middle it’s one of things I really want to do is make the work with a page
want to do is make the work with a page
want to do is make the work with a page of my website a little better cuz you
of my website a little better cuz you
of my website a little better cuz you know it doesn’t you know all when people
know it doesn’t you know all when people
know it doesn’t you know all when people want to work with me it’s basically
want to work with me it’s basically
want to work with me it’s basically because they were in contact with me for
because they were in contact with me for
because they were in contact with me for a different you know project or another
a different you know project or another
a different you know project or another um so yeah I could even include that on
um so yeah I could even include that on
um so yeah I could even include that on my work with me page to make it like
my work with me page to make it like
my work with me page to make it like kind of the default choice yeah when I
kind of the default choice yeah when I
kind of the default choice yeah when I work with a brand like if I’m working
work with a brand like if I’m working
work with a brand like if I’m working with sage or Microsoft or whoever it is
with sage or Microsoft or whoever it is
with sage or Microsoft or whoever it is it’s always with an eye towards doing a
it’s always with an eye towards doing a
it’s always with an eye towards doing a year-long project together okay that’s
year-long project together okay that’s
year-long project together okay that’s the default thinking going in and maybe
the default thinking going in and maybe
the default thinking going in and maybe we do one thing as a trial but I also
we do one thing as a trial but I also
we do one thing as a trial but I also tell them like you know one is not going
tell them like you know one is not going
tell them like you know one is not going to really get you the results that you
to really get you the results that you
to really get you the results that you need with your business it has to be an
need with your business it has to be an
need with your business it has to be an ongoing commitment for you to get what
ongoing commitment for you to get what
ongoing commitment for you to get what you want out of it too so some people
you want out of it too so some people
you want out of it too so some people still just want the one so find the
still just want the one so find the
still just want the one so find the sweat ends up happening but more often
sweat ends up happening but more often
sweat ends up happening but more often than not
than not
than not they’re coming to you because you’re the
they’re coming to you because you’re the
they’re coming to you because you’re the expert and they trust your opinion and
expert and they trust your opinion and
expert and they trust your opinion and your your judgments and so that’s the
your your judgments and so that’s the
your your judgments and so that’s the best way to do it then a lot of people
best way to do it then a lot of people
best way to do it then a lot of people will just like you won’t even question
will just like you won’t even question
will just like you won’t even question it and let just go ahead and now
it and let just go ahead and now
it and let just go ahead and now suddenly you’re making money every month
suddenly you’re making money every month
suddenly you’re making money every month from these clients instead of piecemeal
from these clients instead of piecemeal
from these clients instead of piecemeal and you got to follow up and say hey
and you got to follow up and say hey
and you got to follow up and say hey have anything for me this one yeah right
have anything for me this one yeah right
have anything for me this one yeah right right it’s kind of big thin I like that
right it’s kind of big thin I like that
right it’s kind of big thin I like that it’s funny because one of the reasons
it’s funny because one of the reasons
it’s funny because one of the reasons why i thought the about page would be a
why i thought the about page would be a
why i thought the about page would be a good place to start is because a lot of
good place to start is because a lot of
good place to start is because a lot of entrepreneurs ated I you know that is
entrepreneurs ated I you know that is
entrepreneurs ated I you know that is all they don’t really have me be a full
all they don’t really have me be a full
all they don’t really have me be a full website even um I’m thinking about some
website even um I’m thinking about some
website even um I’m thinking about some of the networking groups and I belong to
of the networking groups and I belong to
of the networking groups and I belong to like locally that’s kind of I was like
like locally that’s kind of I was like
like locally that’s kind of I was like that’ll be a good workshop because they
that’ll be a good workshop because they
that’ll be a good workshop because they don’t you know they a lot of them just
don’t you know they a lot of them just
don’t you know they a lot of them just don’t have their own website they might
don’t have their own website they might
don’t have their own website they might have like I’m their own like newsletter
have like I’m their own like newsletter
have like I’m their own like newsletter or something like that but they don’t
or something like that but they don’t
or something like that but they don’t really set up for something so I thought
really set up for something so I thought
really set up for something so I thought that’s a good place to start but you’re
that’s a good place to start but you’re
that’s a good place to start but you’re right i think i could have highlighted a
right i think i could have highlighted a
right i think i could have highlighted a little bit they’re like okay here’s some
little bit they’re like okay here’s some
little bit they’re like okay here’s some of the next things we can work on right
of the next things we can work on right
of the next things we can work on right yeah so giving them the list of where to
yeah so giving them the list of where to
yeah so giving them the list of where to focus on next right it was not like
focus on next right it was not like
focus on next right it was not like they’re in pain everywhere the visuals
they’re in pain everywhere the visuals
they’re in pain everywhere the visuals solve one problem but they may have
solve one problem but they may have
solve one problem but they may have multiple problems that maybe they didn’t
multiple problems that maybe they didn’t
multiple problems that maybe they didn’t even realize and then you can help them
even realize and then you can help them
even realize and then you can help them out with and that this is a typical way
out with and that this is a typical way
out with and that this is a typical way that you work with clients like i want i
that you work with clients like i want i
that you work with clients like i want i want every part of your business to be
want every part of your business to be
want every part of your business to be better to have better copy and we’ll
better to have better copy and we’ll
better to have better copy and we’ll start with the most pressing areas and
start with the most pressing areas and
start with the most pressing areas and then we’ll work our way through yeah so
then we’ll work our way through yeah so
then we’ll work our way through yeah so it’s good to give them something like if
it’s good to give them something like if
it’s good to give them something like if they really want to work in the about
they really want to work in the about
they really want to work in the about page and there’s something high leverage
page and there’s something high leverage
page and there’s something high leverage because they’re going to go speak in an
because they’re going to go speak in an
because they’re going to go speak in an event every we’re gonna check out their
event every we’re gonna check out their
event every we’re gonna check out their about page then that’s like that’s the
about page then that’s like that’s the
about page then that’s like that’s the easy way in that’s the first most
easy way in that’s the first most
easy way in that’s the first most pressing painful project and hopefully
pressing painful project and hopefully
pressing painful project and hopefully get some results from that pretty
get some results from that pretty
get some results from that pretty quickly but they recognize the value of
quickly but they recognize the value of
quickly but they recognize the value of you having you on board for longer term
you having you on board for longer term
you having you on board for longer term and as you get more and more of those
and as you get more and more of those
and as you get more and more of those clients you can start increasing your
clients you can start increasing your
clients you can start increasing your rates or selling product or bringing on
rates or selling product or bringing on
rates or selling product or bringing on a junior copywriter under you you know
a junior copywriter under you you know
a junior copywriter under you you know having clients willing to pay you money
having clients willing to pay you money
having clients willing to pay you money is a good problem to have right there’s
is a good problem to have right there’s
is a good problem to have right there’s multiple solutions I agree the second
multiple solutions I agree the second
multiple solutions I agree the second thing that came out of that for me was
thing that came out of that for me was
thing that came out of that for me was you’re getting clients from these
you’re getting clients from these
you’re getting clients from these workshops that you’re doing and so one
workshops that you’re doing and so one
workshops that you’re doing and so one it’s how can i increase the workshops
it’s how can i increase the workshops
it’s how can i increase the workshops like how can you do more of them who the
like how can you do more of them who the
like how can you do more of them who the good
good
good business partner for you not not like
business partner for you not not like
business partner for you not not like taking a percentage or anything but it
taking a percentage or anything but it
taking a percentage or anything but it adds value to their base right so if you
adds value to their base right so if you
adds value to their base right so if you if you want to target local people I
if you want to target local people I
if you want to target local people I don’t know how far you would go like
don’t know how far you would go like
don’t know how far you would go like you’re in portland I’m of Seattle’s too
you’re in portland I’m of Seattle’s too
you’re in portland I’m of Seattle’s too far you know what makes sense for you
far you know what makes sense for you
far you know what makes sense for you but local local business coaches local
but local local business coaches local
but local local business coaches local website SEO people local Chamber of
website SEO people local Chamber of
website SEO people local Chamber of Commerce many local business groups
Commerce many local business groups
Commerce many local business groups maybe local business improvement
maybe local business improvement
maybe local business improvement associations any of those people even
associations any of those people even
associations any of those people even even potential you know lawyers or
even potential you know lawyers or
even potential you know lawyers or accountants base anybody has a business
accountants base anybody has a business
accountants base anybody has a business owner or marketer as a client you could
owner or marketer as a client you could
owner or marketer as a client you could go in and help them so if you put on a
go in and help them so if you put on a
go in and help them so if you put on a free workshop to help them with a
free workshop to help them with a
free workshop to help them with a certain problem that could be value add
certain problem that could be value add
certain problem that could be value add to their clients as well and it doesn’t
to their clients as well and it doesn’t
to their clients as well and it doesn’t have to be a sales pitch it doesn’t have
have to be a sales pitch it doesn’t have
have to be a sales pitch it doesn’t have to be like here’s why you need to hire
to be like here’s why you need to hire
to be like here’s why you need to hire me uh it’ll deal just it’ll just happen
me uh it’ll deal just it’ll just happen
me uh it’ll deal just it’ll just happen like people will see your expertise and
like people will see your expertise and
like people will see your expertise and then I’ll run some of them will just try
then I’ll run some of them will just try
then I’ll run some of them will just try to do themselves and others were just
to do themselves and others were just
to do themselves and others were just like you’ve had that experience that you
like you’ve had that experience that you
like you’ve had that experience that you know what uh how much would it cost for
know what uh how much would it cost for
know what uh how much would it cost for you to do it right just like
you to do it right just like
you to do it right just like that I mean I was just expecting to have
that I mean I was just expecting to have
that I mean I was just expecting to have helped regular herself and yeah I think
helped regular herself and yeah I think
helped regular herself and yeah I think you’re right if I go and that’s a great
you’re right if I go and that’s a great
you’re right if I go and that’s a great idea to talk to I’m like for example web
idea to talk to I’m like for example web
idea to talk to I’m like for example web developers is a great suggestion because
developers is a great suggestion because
developers is a great suggestion because I’ve had a couple copy means with with
I’ve had a couple copy means with with
I’ve had a couple copy means with with those people because they you know they
those people because they you know they
those people because they you know they they get frustrating because they’re
they get frustrating because they’re
they get frustrating because they’re waiting on their clients to give them
waiting on their clients to give them
waiting on their clients to give them copy if they’re doing any website for
copy if they’re doing any website for
copy if they’re doing any website for them and and then their project gets too
them and and then their project gets too
them and and then their project gets too late if that person has a written copy
late if that person has a written copy
late if that person has a written copy and so then sometimes they write copy
and so then sometimes they write copy
and so then sometimes they write copy for them which isn’t really their
for them which isn’t really their
for them which isn’t really their expertise they don’t like it they don’t
expertise they don’t like it they don’t
expertise they don’t like it they don’t like doing that but they’ll do it just
like doing that but they’ll do it just
like doing that but they’ll do it just with the project along um and so they
with the project along um and so they
with the project along um and so they often will work with copywriters but
often will work with copywriters but
often will work with copywriters but like the idea of going and talking to
like the idea of going and talking to
like the idea of going and talking to their clients that’s an awesome idea
their clients that’s an awesome idea
their clients that’s an awesome idea yeah we’re or having them do a workshop
yeah we’re or having them do a workshop
yeah we’re or having them do a workshop like yeah let’s put on a workshop for
like yeah let’s put on a workshop for
like yeah let’s put on a workshop for your clients I’m going to come in and
your clients I’m going to come in and
your clients I’m going to come in and talk about how to write a great about
talk about how to write a great about
talk about how to write a great about page and hopefully this leads some more
page and hopefully this leads some more
page and hopefully this leads some more work for you because they’re gonna need
work for you because they’re gonna need
work for you because they’re gonna need someone to design the about page for
someone to design the about page for
someone to design the about page for them and you just gives value and I’m
them and you just gives value and I’m
them and you just gives value and I’m just trying to get my name out there and
just trying to get my name out there and
just trying to get my name out there and I want to I want to form an alliance
I want to I want to form an alliance
I want to I want to form an alliance with you and I want to give before I
with you and I want to give before I
with you and I want to give before I take anything right if they can do a
take anything right if they can do a
take anything right if they can do a workshop and they bring ten of their
workshop and they bring ten of their
workshop and they bring ten of their clients out and
clients out and
clients out and you know you’re gonna have a pretty good
you know you’re gonna have a pretty good
you know you’re gonna have a pretty good hit rate these are people have already
hit rate these are people have already
hit rate these are people have already paid money to hire professional website
paid money to hire professional website
paid money to hire professional website designer so they understand the value of
designer so they understand the value of
designer so they understand the value of bringing people on board their team is
bringing people on board their team is
bringing people on board their team is it’s not like some brand new startup who
it’s not like some brand new startup who
it’s not like some brand new startup who doesn’t have any budget for anything but
doesn’t have any budget for anything but
doesn’t have any budget for anything but loves all your ideas um yeah and then
loves all your ideas um yeah and then
loves all your ideas um yeah and then repeat like why wouldn’t a lawyer want
repeat like why wouldn’t a lawyer want
repeat like why wouldn’t a lawyer want the same thing you know like a lawyer to
the same thing you know like a lawyer to
the same thing you know like a lawyer to be able to give back to their business
be able to give back to their business
be able to give back to their business owner audience and you could write about
owner audience and you could write about
owner audience and you could write about how to you know how to impact somebody
how to you know how to impact somebody
how to you know how to impact somebody with the next flyer that you put out or
with the next flyer that you put out or
with the next flyer that you put out or copy that needs to be on your LinkedIn
copy that needs to be on your LinkedIn
copy that needs to be on your LinkedIn bio or you know how to write a homepage
bio or you know how to write a homepage
bio or you know how to write a homepage that is really appealing to people um
that is really appealing to people um
that is really appealing to people um you know that’s value add to the lawyer
you know that’s value add to the lawyer
you know that’s value add to the lawyer to introduce to his audience our
to introduce to his audience our
to introduce to his audience our audience um and helps put you in front
audience um and helps put you in front
audience um and helps put you in front of people who have budget to afford a
of people who have budget to afford a
of people who have budget to afford a lawyer so they great that’s afford a
lawyer so they great that’s afford a
lawyer so they great that’s afford a copy right here yeah that’s a great idea
copy right here yeah that’s a great idea
copy right here yeah that’s a great idea um and then the third thing that came
um and then the third thing that came
um and then the third thing that came from that is you got some results by
from that is you got some results by
from that is you got some results by meeting people in person and walking
meeting people in person and walking
meeting people in person and walking them through how to do this about page
them through how to do this about page
them through how to do this about page and then then realizing how much work it
and then then realizing how much work it
and then then realizing how much work it is so they don’t want to do it
is so they don’t want to do it
is so they don’t want to do it themselves and they want you to do it
themselves and they want you to do it
themselves and they want you to do it right now I’m wondering how can you
right now I’m wondering how can you
right now I’m wondering how can you replicate that and now thinking about
replicate that and now thinking about
replicate that and now thinking about your social channels so that it doesn’t
your social channels so that it doesn’t
your social channels so that it doesn’t always have to be you in person doing
always have to be you in person doing
always have to be you in person doing that or why can’t I watch your youtube
that or why can’t I watch your youtube
that or why can’t I watch your youtube video and get that same feeling okay
video and get that same feeling okay
video and get that same feeling okay right like do I why can’t I watch your
right like do I why can’t I watch your
right like do I why can’t I watch your YouTube like give the same amount of
YouTube like give the same amount of
YouTube like give the same amount of value away in a YouTube video where I’m
value away in a YouTube video where I’m
value away in a YouTube video where I’m learning a lot and realized wow jen has
learning a lot and realized wow jen has
learning a lot and realized wow jen has an insane amount of value to add and a
an insane amount of value to add and a
an insane amount of value to add and a lot of people just take that and run
lot of people just take that and run
lot of people just take that and run with it and try to do it themselves and
with it and try to do it themselves and
with it and try to do it themselves and that’s cool like those people would
that’s cool like those people would
that’s cool like those people would never buy from you anyway right right
never buy from you anyway right right
never buy from you anyway right right but others who are maybe further along
but others who are maybe further along
but others who are maybe further along and have some budget would realize you
and have some budget would realize you
and have some budget would realize you know what I don’t like I value my time
know what I don’t like I value my time
know what I don’t like I value my time more than I value the money so I’m gonna
more than I value the money so I’m gonna
more than I value the money so I’m gonna hire somebody to do it and Who am I
hire somebody to do it and Who am I
hire somebody to do it and Who am I gonna hire gonna hire the person who’s
gonna hire gonna hire the person who’s
gonna hire gonna hire the person who’s video i’m watching and maybe feel that
video i’m watching and maybe feel that
video i’m watching and maybe feel that way
way
way right so you’re already like you already
right so you’re already like you already
right so you’re already like you already have the skills you’re already doing it
have the skills you’re already doing it
have the skills you’re already doing it when you’re meeting with them
when you’re meeting with them
when you’re meeting with them face-to-face or via blab but it’s still
face-to-face or via blab but it’s still
face-to-face or via blab but it’s still like you connecting one on one it’s how
like you connecting one on one it’s how
like you connecting one on one it’s how can you translate that same feeling to
can you translate that same feeling to
can you translate that same feeling to your YouTube videos so that when i watch
your YouTube videos so that when i watch
your YouTube videos so that when i watch that I’m still getting that same kind of
that I’m still getting that same kind of
that I’m still getting that same kind of connection and message when I like
connection and message when I like
connection and message when I like people after they meet with you may feel
people after they meet with you may feel
people after they meet with you may feel overwhelmed like this is just an insane
overwhelmed like this is just an insane
overwhelmed like this is just an insane amount of value and work and I don’t
amount of value and work and I don’t
amount of value and work and I don’t want to put in that work I’d rather have
want to put in that work I’d rather have
want to put in that work I’d rather have you do it right how do you get that same
you do it right how do you get that same
you do it right how do you get that same feeling of overwhelm and value at the
feeling of overwhelm and value at the
feeling of overwhelm and value at the end of watch one of your YouTube videos
end of watch one of your YouTube videos
end of watch one of your YouTube videos that I’m like you know what I don’t want
that I’m like you know what I don’t want
that I’m like you know what I don’t want to do this this more work than I thought
to do this this more work than I thought
to do this this more work than I thought i get the value I don’t want to do this
i get the value I don’t want to do this
i get the value I don’t want to do this I just want to hire Jen right and so
I just want to hire Jen right and so
I just want to hire Jen right and so then you end up getting leads via the
then you end up getting leads via the
then you end up getting leads via the web instead of having to do all the
web instead of having to do all the
web instead of having to do all the local events and partnerships yeah no I
local events and partnerships yeah no I
local events and partnerships yeah no I love that idea because I mean a lot of
love that idea because I mean a lot of
love that idea because I mean a lot of my you know perfect customer just don’t
my you know perfect customer just don’t
my you know perfect customer just don’t look right here in Portland so it’d be
look right here in Portland so it’d be
look right here in Portland so it’d be great to be able to work with people
great to be able to work with people
great to be able to work with people across the country yeah it’s funny
across the country yeah it’s funny
across the country yeah it’s funny because I think you actually are
because I think you actually are
because I think you actually are highlighting something I’ve sort of been
highlighting something I’ve sort of been
highlighting something I’ve sort of been debating because I i did a video a
debating because I i did a video a
debating because I i did a video a couple weeks ago about how to edit your
couple weeks ago about how to edit your
couple weeks ago about how to edit your copy and you know it was really valuable
copy and you know it was really valuable
copy and you know it was really valuable video and I kept thinking to myself
video and I kept thinking to myself
video and I kept thinking to myself maybe it’s too long because ended being
maybe it’s too long because ended being
maybe it’s too long because ended being like 10 minutes but I couldn’t figure
like 10 minutes but I couldn’t figure
like 10 minutes but I couldn’t figure out how to make it shorter I mean I
out how to make it shorter I mean I
out how to make it shorter I mean I really I kind of was I moved along
really I kind of was I moved along
really I kind of was I moved along quickly and I gave some really good tips
quickly and I gave some really good tips
quickly and I gave some really good tips I couldn’t figure how to do it other
I couldn’t figure how to do it other
I couldn’t figure how to do it other than breaking up into chunks now I was
than breaking up into chunks now I was
than breaking up into chunks now I was like you know what I’m going to go ahead
like you know what I’m going to go ahead
like you know what I’m going to go ahead and put all together as one video and
and put all together as one video and
and put all together as one video and just see how it does um and it’s been ok
just see how it does um and it’s been ok
just see how it does um and it’s been ok it hasn’t done quite as well as the
it hasn’t done quite as well as the
it hasn’t done quite as well as the about page video but um but that’s
about page video but um but that’s
about page video but um but that’s actually a really great concept because
actually a really great concept because
actually a really great concept because if I make the videos longer um like I
if I make the videos longer um like I
if I make the videos longer um like I just did another one actually just
just did another one actually just
just did another one actually just posted this morning on how to name
posted this morning on how to name
posted this morning on how to name something and I I feel like it is if it
something and I I feel like it is if it
something and I I feel like it is if it is a really long video that might just
is a really long video that might just
is a really long video that might just feel like okay I get it this is a
feel like okay I get it this is a
feel like okay I get it this is a process I’m gonna hire John rather than
process I’m gonna hire John rather than
process I’m gonna hire John rather than make it like my about page video was
make it like my about page video was
make it like my about page video was super short like I made it really sharp
super short like I made it really sharp
super short like I made it really sharp of my idea was that I was going to kind
of my idea was that I was going to kind
of my idea was that I was going to kind of tease them into downloading the
of tease them into downloading the
of tease them into downloading the freebie from me and then you know
freebie from me and then you know
freebie from me and then you know hopefully you know you know hiring for
hopefully you know you know hiring for
hopefully you know you know hiring for me from the tease but me
me from the tease but me
me from the tease but me wasn’t enough maybe I should have done a
wasn’t enough maybe I should have done a
wasn’t enough maybe I should have done a longer about page video I don’t know
longer about page video I don’t know
longer about page video I don’t know what’s your thoughts on that I know you
what’s your thoughts on that I know you
what’s your thoughts on that I know you know the length of the video is kind of
know the length of the video is kind of
know the length of the video is kind of controversial for me it’s it’s really
controversial for me it’s it’s really
controversial for me it’s it’s really about the value and and I eat it the
about the value and and I eat it the
about the value and and I eat it the most popular video on my channel is
most popular video on my channel is
most popular video on my channel is still a 40 minute long video yeah almost
still a 40 minute long video yeah almost
still a 40 minute long video yeah almost 2 million views maybe it’s over 2
2 million views maybe it’s over 2
2 million views maybe it’s over 2 million views now I don’t know 40
million views now I don’t know 40
million views now I don’t know 40 minutes long you know and I look at some
minutes long you know and I look at some
minutes long you know and I look at some of the other channels that are in my
of the other channels that are in my
of the other channels that are in my space and they’re going shorter and
space and they’re going shorter and
space and they’re going shorter and shorter and I was talking to other
shorter and I was talking to other
shorter and I was talking to other people there the Gaia if we if we posted
people there the Gaia if we if we posted
people there the Gaia if we if we posted videos more than 45 seconds long we lose
videos more than 45 seconds long we lose
videos more than 45 seconds long we lose all their attentions like that’s nuts
all their attentions like that’s nuts
all their attentions like that’s nuts like you know some videos can be 45
like you know some videos can be 45
like you know some videos can be 45 seconds long but if video should be as
seconds long but if video should be as
seconds long but if video should be as long as it needs to be right as long as
long as it needs to be right as long as
long as it needs to be right as long as you’re not repeating yourself and saying
you’re not repeating yourself and saying
you’re not repeating yourself and saying the same thing over and over and over
the same thing over and over and over
the same thing over and over and over again you know uh you go to a Tony
again you know uh you go to a Tony
again you know uh you go to a Tony Robbins event and and his stuff is like
Robbins event and and his stuff is like
Robbins event and and his stuff is like weekends long right all day long yeah I
weekends long right all day long yeah I
weekends long right all day long yeah I Mountain telling him listen Tony you got
Mountain telling him listen Tony you got
Mountain telling him listen Tony you got to crunch that down into half an hour or
to crunch that down into half an hour or
to crunch that down into half an hour or 10 minutes or five minutes you know so
10 minutes or five minutes you know so
10 minutes or five minutes you know so sometimes it’s not possible i think the
sometimes it’s not possible i think the
sometimes it’s not possible i think the challenge though with with the long
challenge though with with the long
challenge though with with the long videos as people most people can’t
videos as people most people can’t
videos as people most people can’t provide consistent value for an hour or
provide consistent value for an hour or
provide consistent value for an hour or half an hour or 20 minutes or whoever
half an hour or 20 minutes or whoever
half an hour or 20 minutes or whoever long it is you end up repeating yourself
long it is you end up repeating yourself
long it is you end up repeating yourself and it’s not good quality stuff we’re
and it’s not good quality stuff we’re
and it’s not good quality stuff we’re really what you said in 30 minutes could
really what you said in 30 minutes could
really what you said in 30 minutes could have been said in seven so say it in
have been said in seven so say it in
have been said in seven so say it in seven like just like coffee long copy
seven like just like coffee long copy
seven like just like coffee long copy for the sake of length is not great but
for the sake of length is not great but
for the sake of length is not great but if every word is meaningful and
if every word is meaningful and
if every word is meaningful and impactful and fantasy and makes people
impactful and fantasy and makes people
impactful and fantasy and makes people feel something then the copies as long
feel something then the copies as long
feel something then the copies as long as a copy needs to be so i think i think
as a copy needs to be so i think i think
as a copy needs to be so i think i think for that the topic doesn’t sound is
for that the topic doesn’t sound is
for that the topic doesn’t sound is interesting for me if i’m comparing
interesting for me if i’m comparing
interesting for me if i’m comparing those two like you had how did how to
those two like you had how did how to
those two like you had how did how to make a great about page versus how to
make a great about page versus how to
make a great about page versus how to how to edit your copy yeah as a business
how to edit your copy yeah as a business
how to edit your copy yeah as a business owner i get to how to make a great about
owner i get to how to make a great about
owner i get to how to make a great about page right edit my papi is probably a
page right edit my papi is probably a
page right edit my papi is probably a big problem but i don’t see it as a
big problem but i don’t see it as a
big problem but i don’t see it as a problem
problem
problem yeah well I’m Nancy right I was thinking
yeah well I’m Nancy right I was thinking
yeah well I’m Nancy right I was thinking I would sort of the baton to myself how
I would sort of the baton to myself how
I would sort of the baton to myself how do I make this more sound more
do I make this more sound more
do I make this more sound more interesting but I didn’t know how to
interesting but I didn’t know how to
interesting but I didn’t know how to because I mean really when you edit your
because I mean really when you edit your
because I mean really when you edit your copy it’s like that’s kinda like the
copy it’s like that’s kinda like the
copy it’s like that’s kinda like the difference between like it you know like
difference between like it you know like
difference between like it you know like a first draft obviously in the finished
a first draft obviously in the finished
a first draft obviously in the finished traffic all these like elegant touches
traffic all these like elegant touches
traffic all these like elegant touches and make it much more interesting to
and make it much more interesting to
and make it much more interesting to read and I mean there were some useful
read and I mean there were some useful
read and I mean there were some useful stuff in there like um so I know what
stuff in there like um so I know what
stuff in there like um so I know what you mean though the title sounds boring
you mean though the title sounds boring
you mean though the title sounds boring um so unless your rider you might not
um so unless your rider you might not
um so unless your rider you might not get it right as a busy entrepreneur you
get it right as a busy entrepreneur you
get it right as a busy entrepreneur you know I’d obviously know you but
know I’d obviously know you but
know I’d obviously know you but otherwise if I wouldn’t watch the video
otherwise if I wouldn’t watch the video
otherwise if I wouldn’t watch the video game yes I don’t feel like it’s a
game yes I don’t feel like it’s a
game yes I don’t feel like it’s a pressing need we’re fine they’re sitting
pressing need we’re fine they’re sitting
pressing need we’re fine they’re sitting like on my I have a conference coming up
like on my I have a conference coming up
like on my I have a conference coming up everybody’s gonna hit my about page I
everybody’s gonna hit my about page I
everybody’s gonna hit my about page I hate how it looks I don’t know what to
hate how it looks I don’t know what to
hate how it looks I don’t know what to write for my bio like that’s more of a
write for my bio like that’s more of a
write for my bio like that’s more of a pressing need um yeah I think if you
pressing need um yeah I think if you
pressing need um yeah I think if you changed it around you get better results
changed it around you get better results
changed it around you get better results yeah I think that’s a more search term
yeah I think that’s a more search term
yeah I think that’s a more search term friendly like somebody’s typing in like
friendly like somebody’s typing in like
friendly like somebody’s typing in like how do i fix my belt page right probably
how do i fix my belt page right probably
how do i fix my belt page right probably not searching for how do i edit my copy
not searching for how do i edit my copy
not searching for how do i edit my copy better yeah unless you’re talking to
better yeah unless you’re talking to
better yeah unless you’re talking to editors right like that’s something that
editors right like that’s something that
editors right like that’s something that they care about but maybe that’s not the
they care about but maybe that’s not the
they care about but maybe that’s not the audience that you want to reach not
audience that you want to reach not
audience that you want to reach not really yeah you’re right I think and I
really yeah you’re right I think and I
really yeah you’re right I think and I could have still kept the same content
could have still kept the same content
could have still kept the same content and just maybe had a different better
and just maybe had a different better
and just maybe had a different better title like you know how to put the
title like you know how to put the
title like you know how to put the finishing touches on your website pages
finishing touches on your website pages
finishing touches on your website pages to make them really awesome or whatever
to make them really awesome or whatever
to make them really awesome or whatever like you know um that’s a really good
like you know um that’s a really good
like you know um that’s a really good point and actually someone else was
point and actually someone else was
point and actually someone else was telling me that you know I could go back
telling me that you know I could go back
telling me that you know I could go back and read rename a lot of my youtube
and read rename a lot of my youtube
and read rename a lot of my youtube videos to make it more interesting
videos to make it more interesting
videos to make it more interesting because a lot of I titles are at the
because a lot of I titles are at the
because a lot of I titles are at the heart the bass aren’t the most
heart the bass aren’t the most
heart the bass aren’t the most searchable um where is the how to write
searchable um where is the how to write
searchable um where is the how to write an about page probably is right and
an about page probably is right and
an about page probably is right and thinking about that video you did
thinking about that video you did
thinking about that video you did recently of where were you in whole
recently of where were you in whole
recently of where were you in whole foods yeah and walking around like
foods yeah and walking around like
foods yeah and walking around like showcasing the product names and
showcasing the product names and
showcasing the product names and descriptions that you really liked yeah
descriptions that you really liked yeah
descriptions that you really liked yeah especially for you as a copywriter you
especially for you as a copywriter you
especially for you as a copywriter you need your names to be noteworthy right
need your names to be noteworthy right
need your names to be noteworthy right talk about worthy so that if somebody
talk about worthy so that if somebody
talk about worthy so that if somebody was landing on on your page like if I’m
was landing on on your page like if I’m
was landing on on your page like if I’m looking at hey I want to hire somebody
looking at hey I want to hire somebody
looking at hey I want to hire somebody to help me with my LinkedIn bio I’m
to help me with my LinkedIn bio I’m
to help me with my LinkedIn bio I’m gonna look at your LinkedIn bio
gonna look at your LinkedIn bio
gonna look at your LinkedIn bio right I’m gonna look at your about page
right I’m gonna look at your about page
right I’m gonna look at your about page I can look at your YouTube video titles
I can look at your YouTube video titles
I can look at your YouTube video titles on right like that’s just by the nature
on right like that’s just by the nature
on right like that’s just by the nature of the industry that you’re in that’s
of the industry that you’re in that’s
of the industry that you’re in that’s what I’m gonna look at yeah right if
what I’m gonna look at yeah right if
what I’m gonna look at yeah right if there’s somebody talking with ya right
there’s somebody talking with ya right
there’s somebody talking with ya right the somebody’s talking about how to be a
the somebody’s talking about how to be a
the somebody’s talking about how to be a great youtuber and they don’t have a
great youtuber and they don’t have a
great youtuber and they don’t have a popular YouTube channel well what I’m
popular YouTube channel well what I’m
popular YouTube channel well what I’m gonna you know I don’t want to somebody
gonna you know I don’t want to somebody
gonna you know I don’t want to somebody else so just like you went into whole
else so just like you went into whole
else so just like you went into whole foods and talked about you know this how
foods and talked about you know this how
foods and talked about you know this how many thousands of products and whole
many thousands of products and whole
many thousands of products and whole foods and you picked out three or four
foods and you picked out three or four
foods and you picked out three or four that really resonated with you but how
that really resonated with you but how
that really resonated with you but how they described what was in their product
they described what was in their product
they described what was in their product you want people to do the same thing
you want people to do the same thing
you want people to do the same thing where when they land and hit your about
where when they land and hit your about
where when they land and hit your about page it’s something that they like man
page it’s something that they like man
page it’s something that they like man that’s that’s a cool about page it’s
that’s that’s a cool about page it’s
that’s that’s a cool about page it’s different how how she wrote about
different how how she wrote about
different how how she wrote about herself I want something like that for
herself I want something like that for
herself I want something like that for me right okay cool I love it really good
me right okay cool I love it really good
me right okay cool I love it really good points great we got some questions
points great we got some questions
points great we got some questions coming in roshan is asking uh what’s the
coming in roshan is asking uh what’s the
coming in roshan is asking uh what’s the best and worst moment of being an
best and worst moment of being an
best and worst moment of being an entrepreneur oh wow um certain deep
entrepreneur oh wow um certain deep
entrepreneur oh wow um certain deep their ocean i know i should take light
their ocean i know i should take light
their ocean i know i should take light topic for this morning i haven’t had
topic for this morning i haven’t had
topic for this morning i haven’t had enough coffee today um i mean i would
enough coffee today um i mean i would
enough coffee today um i mean i would say probably the worst moment is like
say probably the worst moment is like
say probably the worst moment is like that feeling that you like are going and
that feeling that you like are going and
that feeling that you like are going and deeper and deeper and you can’t get
deeper and deeper and you can’t get
deeper and deeper and you can’t get yourself out and like I know for me like
yourself out and like I know for me like
yourself out and like I know for me like when I wasn’t noticing all like I wasn’t
when I wasn’t noticing all like I wasn’t
when I wasn’t noticing all like I wasn’t getting in clients I wasn’t like I
getting in clients I wasn’t like I
getting in clients I wasn’t like I thought goes doing all the right things
thought goes doing all the right things
thought goes doing all the right things but late wasn’t paying off yet and it
but late wasn’t paying off yet and it
but late wasn’t paying off yet and it just you know you just have to have
just you know you just have to have
just you know you just have to have faith and without being able see as I
faith and without being able see as I
faith and without being able see as I put it the other side of the forest like
put it the other side of the forest like
put it the other side of the forest like you have to just embrace the forest and
you have to just embrace the forest and
you have to just embrace the forest and keep going and you know enjoy the time
keep going and you know enjoy the time
keep going and you know enjoy the time there and know that it’s gonna know that
there and know that it’s gonna know that
there and know that it’s gonna know that it’s gonna pay off i think that was
it’s gonna pay off i think that was
it’s gonna pay off i think that was probably the toughest thing for me
probably the toughest thing for me
probably the toughest thing for me because i felt like you know i felt like
because i felt like you know i felt like
because i felt like you know i felt like i had to give up i felt like i was gonna
i had to give up i felt like i was gonna
i had to give up i felt like i was gonna you know go into further debt and i was
you know go into further debt and i was
you know go into further debt and i was never to make money and maybe I me this
never to make money and maybe I me this
never to make money and maybe I me this huge mistake and um and you know then
huge mistake and um and you know then
huge mistake and um and you know then things started turning around and I
things started turning around and I
things started turning around and I think the best part for me was when I
think the best part for me was when I
think the best part for me was when I realized when I started celebrating I
realized when I started celebrating I
realized when I started celebrating I you know said that at the four million
you know said that at the four million
you know said that at the four million times but it just made me more aware of
times but it just made me more aware of
times but it just made me more aware of all the things that I was doing so what
all the things that I was doing so what
all the things that I was doing so what I started doing was things like you know
I started doing was things like you know
I started doing was things like you know at the end of the day writing down
at the end of the day writing down
at the end of the day writing down everything I got done in that day so you
everything I got done in that day so you
everything I got done in that day so you know maybe I didn’t give a new client
know maybe I didn’t give a new client
know maybe I didn’t give a new client you know but I got like ten things done
you know but I got like ten things done
you know but I got like ten things done that I you know never want to be able to
that I you know never want to be able to
that I you know never want to be able to do when I was working full-time
do when I was working full-time
do when I was working full-time and so um starting all the things I was
and so um starting all the things I was
and so um starting all the things I was doing right and not what is wrong is
doing right and not what is wrong is
doing right and not what is wrong is what really helped me and made me feel
what really helped me and made me feel
what really helped me and made me feel excited on my business again cool for me
excited on my business again cool for me
excited on my business again cool for me the the worst part was just feeling uh
the the worst part was just feeling uh
the the worst part was just feeling uh like I was valueless like I was putting
like I was valueless like I was putting
like I was valueless like I was putting in all this work and I wasn’t getting
in all this work and I wasn’t getting
in all this work and I wasn’t getting results and wanting to quit yeah
results and wanting to quit yeah
results and wanting to quit yeah everything before that like if I put in
everything before that like if I put in
everything before that like if I put in my time and effort i knew that i would
my time and effort i knew that i would
my time and effort i knew that i would get meaningful results and here i was
get meaningful results and here i was
get meaningful results and here i was like working hard and not getting
like working hard and not getting
like working hard and not getting results and so that that sucks like if
results and so that that sucks like if
results and so that that sucks like if you’re not working hard then whatever
you’re not working hard then whatever
you’re not working hard then whatever you don’t you don’t deserve it too
you don’t you don’t deserve it too
you don’t you don’t deserve it too you’re not really putting the effort in
you’re not really putting the effort in
you’re not really putting the effort in but we needa put in the effort and
but we needa put in the effort and
but we needa put in the effort and you’re acting anything coming back man
you’re acting anything coming back man
you’re acting anything coming back man that sucks it makes you feel like just
that sucks it makes you feel like just
that sucks it makes you feel like just completely worthless yeah and then the
completely worthless yeah and then the
completely worthless yeah and then the best part I guess for me like I’m
best part I guess for me like I’m
best part I guess for me like I’m motivated by impact so just seeing the
motivated by impact so just seeing the
motivated by impact so just seeing the comment and you guys saying how you know
comment and you guys saying how you know
comment and you guys saying how you know you’ve got an idea or your moved by to
you’ve got an idea or your moved by to
you’ve got an idea or your moved by to you’re motivated now you’re gonna go do
you’re motivated now you’re gonna go do
you’re motivated now you’re gonna go do something realize it at the time that
something realize it at the time that
something realize it at the time that I’m spending is having an impact on
I’m spending is having an impact on
I’m spending is having an impact on people that that’s that’s the best part
people that that’s that’s the best part
people that that’s that’s the best part then I get that daily which is awesome
then I get that daily which is awesome
then I get that daily which is awesome but you need to you know for those
but you need to you know for those
but you need to you know for those watching need to understand the impact
watching need to understand the impact
watching need to understand the impact that you’re having and that’s like
that you’re having and that’s like
that you’re having and that’s like that’s that’s fuel for you to want to
that’s that’s fuel for you to want to
that’s that’s fuel for you to want to keep going exactly I love it Ravi is
keep going exactly I love it Ravi is
keep going exactly I love it Ravi is asking how to know between two things is
asking how to know between two things is
asking how to know between two things is equally excited about two things how
equally excited about two things how
equally excited about two things how does he know which one to go for Ravi oh
does he know which one to go for Ravi oh
does he know which one to go for Ravi oh wow that’s a hard one you know what this
wow that’s a hard one you know what this
wow that’s a hard one you know what this is a really um this comes back to a book
is a really um this comes back to a book
is a really um this comes back to a book that I read recently that talked about
that I read recently that talked about
that I read recently that talked about before I think Perry Marshall wrote this
before I think Perry Marshall wrote this
before I think Perry Marshall wrote this book called 8020 rule and it’s basically
book called 8020 rule and it’s basically
book called 8020 rule and it’s basically takes that 8020 roll into further
takes that 8020 roll into further
takes that 8020 roll into further account and he compares it’s like
account and he compares it’s like
account and he compares it’s like everything in your life which is it’s
everything in your life which is it’s
everything in your life which is it’s kind of amazing when you think about it
kind of amazing when you think about it
kind of amazing when you think about it like you know eighty percent of people
like you know eighty percent of people
like you know eighty percent of people travel in twenty percent of the roads
travel in twenty percent of the roads
travel in twenty percent of the roads it’s like this this rule like applies
it’s like this this rule like applies
it’s like this this rule like applies throughout life but one of the things
throughout life but one of the things
throughout life but one of the things that he talks about that I think it’s
that he talks about that I think it’s
that he talks about that I think it’s just like it’s one of those pieces of
just like it’s one of those pieces of
just like it’s one of those pieces of advice that I really stuck with me and
advice that I really stuck with me and
advice that I really stuck with me and that’s if you are making a decision
that’s if you are making a decision
that’s if you are making a decision about something and you’re not like at
about something and you’re not like at
about something and you’re not like at least eight close to eighty percent sure
least eight close to eighty percent sure
least eight close to eighty percent sure it’s gonna work out and of course you
it’s gonna work out and of course you
it’s gonna work out and of course you don’t know for sure you never know for
don’t know for sure you never know for
don’t know for sure you never know for sure but you know if your confidence
sure but you know if your confidence
sure but you know if your confidence isn’t like
isn’t like
isn’t like % you shouldn’t do it because it’s
% you shouldn’t do it because it’s
% you shouldn’t do it because it’s probably not gonna work out and so I
probably not gonna work out and so I
probably not gonna work out and so I don’t know if it’s like exactly equal
don’t know if it’s like exactly equal
don’t know if it’s like exactly equal but if either one of them are eighty
but if either one of them are eighty
but if either one of them are eighty percent like I don’t do it and I think
percent like I don’t do it and I think
percent like I don’t do it and I think back on the things in my life when I’ve
back on the things in my life when I’ve
back on the things in my life when I’ve sort of been a little unsure and like I
sort of been a little unsure and like I
sort of been a little unsure and like I think to myself all i’m seventy-five
think to myself all i’m seventy-five
think to myself all i’m seventy-five percent sure so that’s it’s pretty
percent sure so that’s it’s pretty
percent sure so that’s it’s pretty likely but that’s not it’s not enough it
likely but that’s not it’s not enough it
likely but that’s not it’s not enough it has to be closer to eighty percent
has to be closer to eighty percent
has to be closer to eighty percent because otherwise it probably won’t work
because otherwise it probably won’t work
because otherwise it probably won’t work out and that’s totally how it’s been for
out and that’s totally how it’s been for
out and that’s totally how it’s been for me if I’ve been like a little less than
me if I’ve been like a little less than
me if I’ve been like a little less than eighty percent sure hasn’t worked out
eighty percent sure hasn’t worked out
eighty percent sure hasn’t worked out it’s cuz part of it too i think is your
it’s cuz part of it too i think is your
it’s cuz part of it too i think is your own confidence in your own excitement
own confidence in your own excitement
own confidence in your own excitement level contributes to that eighty percent
level contributes to that eighty percent
level contributes to that eighty percent and um I don’t know that’s I thought I
and um I don’t know that’s I thought I
and um I don’t know that’s I thought I was really a piece of advice for me I
was really a piece of advice for me I
was really a piece of advice for me I would look at it two ways one I would I
would look at it two ways one I would I
would look at it two ways one I would I would look first if I’m equally excited
would look first if I’m equally excited
would look first if I’m equally excited about them can i combine them into one
about them can i combine them into one
about them can i combine them into one yeah embrace the end instead of seeing
yeah embrace the end instead of seeing
yeah embrace the end instead of seeing them as or yeah you like if you love
them as or yeah you like if you love
them as or yeah you like if you love website development and you love you
website development and you love you
website development and you love you know hockey those may seem as two
know hockey those may seem as two
know hockey those may seem as two different things but you can combine
different things but you can combine
different things but you can combine them be the website developer for the
them be the website developer for the
them be the website developer for the hockey industry and you’ll be the best
hockey industry and you’ll be the best
hockey industry and you’ll be the best yeah you’ll be the best at that like and
yeah you’ll be the best at that like and
yeah you’ll be the best at that like and if you just try to be a website
if you just try to be a website
if you just try to be a website developer or you just try to do
developer or you just try to do
developer or you just try to do something in hockey you’ll always feel
something in hockey you’ll always feel
something in hockey you’ll always feel into something missing where if you can
into something missing where if you can
into something missing where if you can combine those two things nobody can
combine those two things nobody can
combine those two things nobody can touch you and so it allows you to be
touch you and so it allows you to be
touch you and so it allows you to be unique so that helps you stand out in
unique so that helps you stand out in
unique so that helps you stand out in the customers eyes but it also brings
the customers eyes but it also brings
the customers eyes but it also brings you more joy so you don’t feel like
you more joy so you don’t feel like
you more joy so you don’t feel like there’s something that’s a part of you
there’s something that’s a part of you
there’s something that’s a part of you that’s that’s missing you have to go
that’s that’s missing you have to go
that’s that’s missing you have to go somewhere else to be able to do it I’m a
somewhere else to be able to do it I’m a
somewhere else to be able to do it I’m a big believer in combining your passions
big believer in combining your passions
big believer in combining your passions to build the ultimate business that
to build the ultimate business that
to build the ultimate business that nobody can replicate yeah I love that so
nobody can replicate yeah I love that so
nobody can replicate yeah I love that so much the other recently I’m stars and so
much the other recently I’m stars and so
much the other recently I’m stars and so you talked about that recently within
you talked about that recently within
you talked about that recently within your video with Ryan Holliday too right
your video with Ryan Holliday too right
your video with Ryan Holliday too right he talked about like pursuing multiple
he talked about like pursuing multiple
he talked about like pursuing multiple things and that really helps you get
things and that really helps you get
things and that really helps you get stay motivated and stay busy I love that
stay motivated and stay busy I love that
stay motivated and stay busy I love that and just like what you said like you can
and just like what you said like you can
and just like what you said like you can use your passions and you know in
use your passions and you know in
use your passions and you know in multiple ways yeah so then the other
multiple ways yeah so then the other
multiple ways yeah so then the other part of that I would say is I if I had
part of that I would say is I if I had
part of that I would say is I if I had to configure out between to look at what
to configure out between to look at what
to configure out between to look at what am I most excited finally are you
am I most excited finally are you
am I most excited finally are you actually excited by these things that
actually excited by these things that
actually excited by these things that actually motivate you are you doing it
actually motivate you are you doing it
actually motivate you are you doing it just because you think it’s an
just because you think it’s an
just because you think it’s an opportunity I do you enjoy the work like
opportunity I do you enjoy the work like
opportunity I do you enjoy the work like do you enjoy the process you know like
do you enjoy the process you know like
do you enjoy the process you know like Jen might be great at
Jen might be great at
Jen might be great at 18 and that can yield a great result for
18 and that can yield a great result for
18 and that can yield a great result for her clients and they get new business or
her clients and they get new business or
her clients and they get new business or they get whatever results are on but if
they get whatever results are on but if
they get whatever results are on but if she didn’t enjoy writing mm-hmm it’s not
she didn’t enjoy writing mm-hmm it’s not
she didn’t enjoy writing mm-hmm it’s not gonna last like she’s got to be doing
gonna last like she’s got to be doing
gonna last like she’s got to be doing riding on her own she likes to enjoy the
riding on her own she likes to enjoy the
riding on her own she likes to enjoy the process that doesn’t mean you enjoy
process that doesn’t mean you enjoy
process that doesn’t mean you enjoy every day is gonna be terrible days yeah
every day is gonna be terrible days yeah
every day is gonna be terrible days yeah but but often the way to get through a
but but often the way to get through a
but but often the way to get through a terrible days to bury yourself back in
terrible days to bury yourself back in
terrible days to bury yourself back in the work like the work brings you joy
the work like the work brings you joy
the work like the work brings you joy and too many people are focus just on
and too many people are focus just on
and too many people are focus just on the outcome they’re just focusing on the
the outcome they’re just focusing on the
the outcome they’re just focusing on the opportunity they read like entrepreneur
opportunity they read like entrepreneur
opportunity they read like entrepreneur magazine top hundred businesses the star
magazine top hundred businesses the star
magazine top hundred businesses the star like oh yeah I go through that one
like oh yeah I go through that one
like oh yeah I go through that one because it’s hot right it doesn’t that
because it’s hot right it doesn’t that
because it’s hot right it doesn’t that get it because you don’t like the work
get it because you don’t like the work
get it because you don’t like the work like a nut shouldn’t be work the work
like a nut shouldn’t be work the work
like a nut shouldn’t be work the work should be fun the work should save you
should be fun the work should save you
should be fun the work should save you the work gets you through it so I’d be
the work gets you through it so I’d be
the work gets you through it so I’d be looking at those opportunities that you
looking at those opportunities that you
looking at those opportunities that you have in front of you Ravi and see like
have in front of you Ravi and see like
have in front of you Ravi and see like do you actually enjoy the work and if
do you actually enjoy the work and if
do you actually enjoy the work and if you do then bring both those together to
you do then bring both those together to
you do then bring both those together to form the ultimate business I love that
form the ultimate business I love that
form the ultimate business I love that it reminds me two of your that reminds a
it reminds me two of your that reminds a
it reminds me two of your that reminds a little bit of your failure video because
little bit of your failure video because
little bit of your failure video because I think about that too like if you’re
I think about that too like if you’re
I think about that too like if you’re willing to fail at something like if you
willing to fail at something like if you
willing to fail at something like if you love it so much that you’re gonna fail
love it so much that you’re gonna fail
love it so much that you’re gonna fail at it and you know you’re gonna feel at
at it and you know you’re gonna feel at
at it and you know you’re gonna feel at it you’re still gonna want to keep doing
it you’re still gonna want to keep doing
it you’re still gonna want to keep doing it then you definitely pursue it because
it then you definitely pursue it because
it then you definitely pursue it because I think because the bottom line is
I think because the bottom line is
I think because the bottom line is you’re gonna fail at something it
you’re gonna fail at something it
you’re gonna fail at something it whatever you pursue somehow some way
whatever you pursue somehow some way
whatever you pursue somehow some way you’re gonna fail at it before you get
you’re gonna fail at it before you get
you’re gonna fail at it before you get really good at it and so you have to you
really good at it and so you have to you
really good at it and so you have to you know go into it knowing you might suck
know go into it knowing you might suck
know go into it knowing you might suck at up for a little bit and as long as
at up for a little bit and as long as
at up for a little bit and as long as you’re willing to accept that and then
you’re willing to accept that and then
you’re willing to accept that and then you probably have a passion for it I
you probably have a passion for it I
you probably have a passion for it I love it well we’re already a time it’s
love it well we’re already a time it’s
love it well we’re already a time it’s crazy how quickly it goes people who
crazy how quickly it goes people who
crazy how quickly it goes people who want to learn about you where they going
want to learn about you where they going
want to learn about you where they going uh they can go to you so much calm or on
uh they can go to you so much calm or on
uh they can go to you so much calm or on my youtube channel it’s add video so
my youtube channel it’s add video so
my youtube channel it’s add video so much is my channel awesome appreciate
much is my channel awesome appreciate
much is my channel awesome appreciate the time again thank you guys for
the time again thank you guys for
the time again thank you guys for watching to continue to believe i will
watching to continue to believe i will
watching to continue to believe i will see you see things that it yes
”
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