thank you, thank you, I’m alessius berni
thank you very much for this invitation
which for us is a moment
very important to tell a little bit
what is our history made of
passion obviously made of heart made
of enterprise I in the context is mine
life I always have viruses lived in one
I have made business of entrepreneurs
He was an entrepreneur to my friends
they are entrepreneurs and passion there
has united to share a path
a path together
we do it on our territory
because the earth I love the earth that me
he gave everything so I would like to continue
live up to death and I stress it
until death in my territory and
work my territory and give
opportunities for others to live in
this territory which is a place
wonderful wonderful that offers
many opportunities is right
bound to the territory thank you
heartily this organization that
for the first time in sienna he gave life
to this the dix that is a moment
really important that emphasizes
the peculiarities linked to ours
companies and our ideas to ours
projects
so as I told you I am a
in love with Italy in love with the
our territory and that’s why
I am in love with our products
in the world they really have a value
incredible added only by going out
from the borders of our Italy
we can understand how much of it
important
and how much value we still have in the rest
of the world we are really seen as
international excellence sometimes
when we look around the house
we often lose sight of this
wait but believe me I’m back from
a recent trip with my family
in the United States where we have been almost
a month and see with what eyes again and
with these but they look at us should
let everyone go back to our country
proud of what we do and of
that and how we do it
we left testimonies
very important that still mark today
of icons
on an international level so we have to
be really proud of what
we have done and of what
we will continue to do
paradoxically we have created a lot
we have created a lot but the Italian has the
feature of creating objects and
projects that somehow respond
to human needs needs related to
work needs related to the context of
life lived in the relative context
rather than daily living
needs related to physical well-being
rather than moving to move to
travel to know explore new
boundaries and new and new horizons
creativity and Italian genius
I say it with pride and truly one
added value we owe
be proud and we must bring
forward this message
we are here over the years and centuries
distinguished for having done many
inventions so many inventions
maybe I in my little I feel in
some way bearer of this
message of this path
to the point that we are here
looking for new materials that
they could somehow satisfy them
production needs we had from
always as he emphasized melani la
my production I am in love with
design of projects of objects and together
to one of my associates who actually brings i
greetings since it could not
be present that Alessandro Campinoti
maybe many of you in the territory
they know why one of the founders
of the pramac group of well others
dimensions compared to our company
we are always in love with what
it is the Italian design of those that are
the objects that distinguish a bit
the Italian style in the world and therefore like
the dreamers with the heart and with the
passion we started to create one
series of objects wanted to make some
particular objects that were not
common objects
that somehow they would stay
found in competition with things that
now they are quite inflated and
unfortunately in Italy
we suffer a lot from products
competitive especially in the context
and furnishing products that come from the
import and which often penalize the
Italian design as it is to say
they can produce objects
I refer to oriental markets
which emulate Italian products at cost
extremely content
because they do not have a whole range of
research that we do is therefore I am
much more favorable than us
in conclusion
so we started looking
of a material or material that was
responding to our need that
envisaged the possibility of achieving
products that could be outside
therefore more engaging products better
still if floating products that do not
they had particular constraints on molds
for production because often when
we start new production paths
build a mold for a product and
immediately a strong gap from a point of view
investment products that
respond to an environmental respect
important and products that they had
characteristics of being able to be
used in public places then in
infraction and anything else produced
respond precisely to the needs e
needs and from here we have put ourselves
looking for new materials e
we understood that using the known
polystyrene the famous balls of
polystyrene that you all see in the
packaging that you find a material
extremely poor miserable I must say no
here we are starting from this material
which answered all of ours
characteristics that were precisely the
lightness
we speak of only 20 kg per cubic meter or 30
kg maximum cubic meter to the possibility
to work it without mold restrictions
to unification because material
fireproof but above all also to the
possibility of being able to reuse one
time it was used as a product
finished
and therefore has an environmental impact
almost zero therefore this product
guaranteed us a whole series of
characteristics responding to ours
needs
obviously as we know it
it’s like saying it would not have given a result
in no way
so we have been activated so that
they could build blocks of
material of huge blocks of
material and then work it accordingly
as we see here in this one
cartoon
we start from some blocks from gods
blocks of material are biscuits
that we have to compose and are blocks from
4 meters by one meter for a meter then
they are huge parallelepipeds that
we cut through machines a
numerical control
after which the innovation we have
made to the poor polystyrene lo
I call poor but in reality it is
became a very rich material
resin I call with a particular resin
and as we wrote but below we have
made creates we gave birth to the poly
mas that is a material designed precisely
from our born society
from the union of the ps such as polystyrene
high density foam coated
structured with particular terms
thermosetting resins in a nutshell
we are going to take these blocks there
I pay Italian as we think
opportune I must say that therefore we have
direct testimony
the written the perhaps et et des dix siena
it’s a realization with ours
material once worked the
material is as if we bring it
on a substance that makes it
structural seems a trivial operation
but this, paradoxically, to date
it had never been done in Italy
so the advantage is that we have a
material floating a material
lightweight waterproof material a
self-extinguishing eco-friendly material
sustainable sound-absorbing thermal insulation
recyclable carrier
and structural this I must say has us
he did what he told us
filled the heart with joy having created
something like that but above all it has us
eyes wide open to start up
an entrepreneurial reality that a
A year’s distance is giving us away
really great satisfaction both from a
credit point of view because
our supplies then was doing
promotes they would see they arrived
in important audiences but above all
also from a result point of view
company
today our remote society of
ten years as saying already includes one
ten people and so it is one
job opportunities and is giving away
even to us despite big ones
investments we are making of
our results are significant
material is therefore ideal for
work in the context of the set-ups
so we can make signs
advertising as I said when
we have evidence elements for
window display placard logos
fairs in the world of objects
which is where we wanted to work
that is to say, in the world of design
in construction rather than
industry
we have two possibilities of use
personalized creations then the
customization and achievements
serial that the stay light collection here
below and all that we can do
to realize
I emphasize that products are
floats
I conclude however an important aspect e
I think it’s the right opportunity then us
we firmly believe that the world
of the university can represent one
great opportunity for businesses
especially local businesses
university of the territory
we found great sensitivity to the
industrial department
of the university of architecture of
Naples
we would like the same thing perhaps that
same sensitivity maybe also
expression of the territory and there
we wish that tomorrow a tight ride
we can also work with the locals
university
of the territory also because it is a union
businesses and territory and students believe
is the keystone for the future
I think of Italian companies
firmly in the are firmly convinced
and I sincerely thank everyone for the
availability for good attention
future to all, thank you very much
Hello
[Applause]
[Music]
”
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