fresh-baked bread chocolate chip cookies and freshly mown grass for sure at least
and freshly mown grass for sure at least
and freshly mown grass for sure at least one of these things reminds you of a
one of these things reminds you of a
one of these things reminds you of a pleasant memory and more importantly a
pleasant memory and more importantly a
pleasant memory and more importantly a pleasant smell hi I’m Rebecca Brayton
pleasant smell hi I’m Rebecca Brayton
pleasant smell hi I’m Rebecca Brayton and welcome to watchmojo.com and today
and welcome to watchmojo.com and today
and welcome to watchmojo.com and today I’ll be looking at the connection
I’ll be looking at the connection
I’ll be looking at the connection between scent and spending what effect
between scent and spending what effect
between scent and spending what effect this scent have on humans so if you ask
this scent have on humans so if you ask
this scent have on humans so if you ask the average person you know how do you
the average person you know how do you
the average person you know how do you think scent impacts you in a store and a
think scent impacts you in a store and a
think scent impacts you in a store and a shopping mall they think oh I must
shopping mall they think oh I must
shopping mall they think oh I must change your mood but actually most of
change your mood but actually most of
change your mood but actually most of the research suggests it doesn’t change
the research suggests it doesn’t change
the research suggests it doesn’t change your mood but it can make you spend more
your mood but it can make you spend more
your mood but it can make you spend more money it can make you linger longer and
money it can make you linger longer and
money it can make you linger longer and it can impact how positively you
it can impact how positively you
it can impact how positively you evaluate the products or the story right
evaluate the products or the story right
evaluate the products or the story right how important is one sense of smell to
how important is one sense of smell to
how important is one sense of smell to our everyday life most people
our everyday life most people
our everyday life most people underestimate the importance of scent
underestimate the importance of scent
underestimate the importance of scent people who lose their sense of smell
people who lose their sense of smell
people who lose their sense of smell actually going to depression and they
actually going to depression and they
actually going to depression and they you know describe the world as being
you know describe the world as being
you know describe the world as being kind of dull and lifeless they lose much
kind of dull and lifeless they lose much
kind of dull and lifeless they lose much of their sense of taste because much of
of their sense of taste because much of
of their sense of taste because much of what we taste is actually a function of
what we taste is actually a function of
what we taste is actually a function of what we’re smelling so a lot of things
what we’re smelling so a lot of things
what we’re smelling so a lot of things that we take for granted in terms of our
that we take for granted in terms of our
that we take for granted in terms of our sense of smell if it’s taken away from
sense of smell if it’s taken away from
sense of smell if it’s taken away from us then we suddenly notice it and and it
us then we suddenly notice it and and it
us then we suddenly notice it and and it makes life a lot less pleasurable can we
makes life a lot less pleasurable can we
makes life a lot less pleasurable can we talk about scent and memory the scent is
talk about scent and memory the scent is
talk about scent and memory the scent is very capable of enhancing our memory for
very capable of enhancing our memory for
very capable of enhancing our memory for associated things after a time-delay
associated things after a time-delay
associated things after a time-delay what kind of questions does the study of
what kind of questions does the study of
what kind of questions does the study of scent bring out sometimes there’s this
scent bring out sometimes there’s this
scent bring out sometimes there’s this concern that marketers are like out
concern that marketers are like out
concern that marketers are like out there manipulating us by pumping in
there manipulating us by pumping in
there manipulating us by pumping in scent and
scent and
scent and and there is the potential for that
and there is the potential for that
and there is the potential for that because in a lot of my studies what I
because in a lot of my studies what I
because in a lot of my studies what I find is the vast majority of the
find is the vast majority of the
find is the vast majority of the participants in my studies never
participants in my studies never
participants in my studies never remember having been exposed to ascend
remember having been exposed to ascend
remember having been exposed to ascend so and yet I find effects there’s a
so and yet I find effects there’s a
so and yet I find effects there’s a concern from like a consumer protection
concern from like a consumer protection
concern from like a consumer protection point of view can you explain to us the
point of view can you explain to us the
point of view can you explain to us the idea of Santa marketing more and more
idea of Santa marketing more and more
idea of Santa marketing more and more retailers are trying the use of ambient
retailers are trying the use of ambient
retailers are trying the use of ambient scent which means pumping in an odor
scent which means pumping in an odor
scent which means pumping in an odor that’s not attached to one particular
that’s not attached to one particular
that’s not attached to one particular thing it’s just in the atmosphere I
thing it’s just in the atmosphere I
thing it’s just in the atmosphere I think it’s becoming a more popular
think it’s becoming a more popular
think it’s becoming a more popular marketing tactic or a way to enhance
marketing tactic or a way to enhance
marketing tactic or a way to enhance people’s experience you know in the
people’s experience you know in the
people’s experience you know in the space and where might we be seeing it
space and where might we be seeing it
space and where might we be seeing it eventually it’s probably in more spaces
eventually it’s probably in more spaces
eventually it’s probably in more spaces than you know now in fact I would
than you know now in fact I would
than you know now in fact I would encourage consumers to like be conscious
encourage consumers to like be conscious
encourage consumers to like be conscious of their environments and try to notice
of their environments and try to notice
of their environments and try to notice whether they think something is being
whether they think something is being
whether they think something is being introduced into the atmosphere to make
introduced into the atmosphere to make
introduced into the atmosphere to make them more relaxed what should we expect
them more relaxed what should we expect
them more relaxed what should we expect in the future from some marketing going
in the future from some marketing going
in the future from some marketing going forward we need to be conscious of
forward we need to be conscious of
forward we need to be conscious of people who don’t like scent they might
people who don’t like scent they might
people who don’t like scent they might have a physical reaction to it and so we
have a physical reaction to it and so we
have a physical reaction to it and so we need to be really sensitive to the
need to be really sensitive to the
need to be really sensitive to the possibility of you know doing no harm
possibility of you know doing no harm
possibility of you know doing no harm thank you very much welcome
”
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